Leadership team

Behind the wheel

The transatlantic management team at issuu is a clever mix of specialists, publishing geeks and Silicon Valley veterans. Read about us here.

Joe Hyrkin, Chief Executive Officer
With more than 20 years of tech- and publishing-sector experience and a proven ability to lead companies from the startup/growth phase and beyond, Joe began working with issuu in early 2013. He brings significant Silicon Valley experience to the role, having held top executive, business-development and new-product leadership roles at innovative companies backed by major venture firms. Joe served as CEO of Reverb, where he oversaw the company’s growth and two rounds of financing; he also led the team at SingleFeed, where he oversaw its acquisition by Alibaba. He also served as Entrepreneur in Residence at Trinity Ventures. Before that, Joe held key sales and leadership positions at Gaia Interactive, Yahoo, Flickr and Virage Inc. He directed the Economist Group's business in China and has extensive board and tech-advisor experience. Joe was educated at the State University of New York at Albany and as a foreign student at Beijing Normal University in China.

Rolf Ussing, Chief Financial Officer
Rolf joined issuu as CFO in 2008 and leads the finance, facilities and information-technology teams while spearheading the company’s international financial operations. With more than 20 years of experience as CFO and COO of several companies in industries ranging from leisure to IT, Rolf has the diversified financial expertise needed to lead a rapidly growing business in the digital-publishing sector. Rolf holds a graduate certificate in business administration with specialization in accounting and financial controlling.

Alexander Grosse, Vice President of Engineering
Alex specializes in building engineering teams, agile development, large-scale systems, QA and technical recruitment. Before arriving at issuu, he served as vice president of engineering at SoundCloud, where he started with 20 engineers and grew that team to 100 in various locations around the world. Grosse also was a R&D director for Nokia, putting together the Places department and leading operations for Nokia’s Location Services. Alex is a proud father of three and has a nose for wine.

Paul Kim, Vice President of Marketing
Paul has built and led high-performing teams at several startups over the course of a 15-year career in technology marketing. Prior to issuu, he was EVP of Digital Marketing at WeWork, where he focused on new member acquisition. Paul has also served as VP of Marketing for Klout (acquired by Lithium Technologies), Automattic (parent company of WordPress.com) and Mozilla. In each of these roles, Paul has helped drive growth, improve brand awareness and maintain company viability in the marketplace. Paul is the father of two children and, back in the day, published an arts zine that reached hundreds of passionate Bay Area readers.

Jeremy LaCroix, Vice President of Design UX & Brand
Jeremy brings more than 15 years of leadership experience in publishing and design to issuu. He previously has been Head of Mobile Product & Design at AOL, along with that company's Creative Director for Mobile. In these capacities, he designed the platform upon which he launched two award-winning, digital-first magazines -- Huffington for the Huffington Post and Distro for Engadget, both of which received the highest star ratings. In other roles, Jeremy has been Art Director at Wired Magazine and Creative Director at CBS Interactive. What's more, he has taught magazine and online design at Stanford, and served four years on the board of the Society of Publication Designers.

John Sturino, Vice President of Product Operations
John has been working on bringing products to life online for more than 15 years. He has held leadership positions in companies big and small — at Braintree, where he was VP of Product; at AOL, where he was Senior Director of Product and Customer Acquisition in Europe and China; and at Yahoo, where he was VP of Display Advertising Platforms. In these capacities, he improved the pace and quality of product releases and increased overall revenue. John began his career producing magazines for nonprofits and launching a nonprofit in Russia helping newspapers remain independent.

On the board

Bradley Horowitz
Board Member

Ruben Bjerg Hansen
Co-Founder & Board Member

Christian Lindegård Jepsen
Board Member

Henrik Werdelin
Board Member

Joe Hyrkin
Board Member


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United States
issuu Inc.
131 Lytton Ave.
Palo Alto, CA 94301

Gasværksvej 16, 3.
DK-1656 Copenhagen

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