Coldwell Banker Legacy Seller Services Proposal
This presentation focuses on how Coldwell Banker Legacy has superior marketing strategies compared to any other Broker or real estate company in the Albuquerque area.
Revised -1/15/2010
1.
What do you expect from a real estate broker?
2.
What could I do that would make you angry or disappointed in me?
3.
Which of the following do you consider important in the sale of your home: ☐
The benefits of a leading brand in the real estate industry
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Innovative online tools
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Cutting edge marketing
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Unmatched knowledge of the local market
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A committed agent working with you step by step
the sale of your property
Your Expectations
By listing with Coldwell Banker Legacy, you can rest easy knowing you are listing your property with a company that has been through every type of market condition and has always come out on top. As your real estate broker, my goal is not simply to sell your house, but to help you realize the best price obtainable for your property in the shortest period of time with the least inconvenience to you.
1.
Why are you thinking of selling?
2.
What features attracted you to your house when you bought it?
3.
What are the biggest challenges in accomplishing this move?
4.
What is of number one importance to you in this process?
5.
What do you think it will take to sell your home? � It will have to look its best. � It will need to be priced competitively. � It has to be marketed effectively.
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Your Needs
In an ever-changing real estate environment, these three applied principles generate more buyers in less time. A competitive price attracts the attention of other brokers and prospective buyers.
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Our "customer first" philosophy is what made us an industry leader over 103 years ago and has made us a global presence with over 100,000 sales associates in 47 countries and territories.
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Locally owned and community oriented, we have seven Coldwell Banker Legacy offices, an interactive office at Cottonwood Mall, and approximately 550 brokers.
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For the third quarter of 2009, Coldwell Banker Legacy finished fourth nationally in adjusted gross commission income among Coldwell Banker residential affiliate firms.
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We sold more homes in 2009 than our next 5 competitors combined.
CLOSED SALES OF SINGLE FAMILY HOMES IN 2009
4080
1140 753
737
737 496
486
453
435
356
184
Information is based on data supplied by Terradatum, Inc. Includes residential transactions closed January 1st through December 31st of 2009. Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.
the sale of your property
Why Coldwell Banker Legacy?
the sale of your property
Traditional Marketing
At Coldwell Banker Legacy, we do everything possible to showcase your property more effectively. We maintain the proven traditional marketing methods that grab attention in the everyday living environment.
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OPEN TOD 4-6:00 AY PM
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MLS 7 Days a Week Office Staff to Receive Inquiries Yard Sign Cottonwood Mall Interactive Office Open House Just Listed Announcements Welcome Home Magazine Newspaper Promotional Advertising
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Truly a coffee table piece, the Welcome Home is a full color, glossy print publication of Coldwell Banker Legacy listings in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, Cedar Crest, Socorro and Grants. Ü
Your house in color, in every issue until it is sold
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Organized by area and price
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Distributed to over 400 locations area wide
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Available at the Cottonwood Mall Interactive Office
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It's FREE!
W
ELCOME HOME THE LARGEST FULL COLOR PUBLICATION OF PROPERTIES FOR SALE IN NEW MEXICO
the sale of your property
The Welcome Home Magazine
the sale of your property
A Track Record of Distinction
With Coldwell Banker Previews International, you've found more than a sophisticated marketing program designed to cultivate interest in your exceptional property. You've found a vast network of full-service professionals, each with the resources and the experience to achieve superior results. As a Previews client, you should expect nothing less than our very best. We prove every day that we are skillfully accomplished at marketing the finest homes.
LUXURY HOMES CLOSED IN 2009
157
We sold as many luxury homes in 2009 than our 6 closest competitors combined. 73
26
23 14
11
10
9
9
6
Information is based on data supplied by from Terradatum, Inc. Includes residential transactions over $500,000 that closed January 1st through December 31st of 2009. Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.
Mall shoppers become potential home buyers when they spot the colorful pictures of homes for sale. A Coldwell Banker Legacy Broker is available to assist in a property search and provide information about your home.
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Open seven days a week
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88% of our mall visitors are buyers (85% are in town, 3% are out of town)
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Mortgage information available
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Free Welcome Home Magazine
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Recent YouTube videos of listings
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Online search assistance
the sale of your property
Cottonwood Mall Interactive Office
The real estate sales associate and the internet are by far the primary information resources during the home buying process. Almost 90% of the inquirers logged onto the Internet are for property information. With the growing popularity of the Web, it helps to be supported by a company that receives more than 2 million visitors a month on its national website.
BUYERS
INFORMATION SOURCES USED IN HOME SEARCH
Internet Real Estate Agent Yard Sign Open House Newspaper Magazine Home Builder Television Billboard Relocation
0
20
40
60
80
Source: The 2008 National Association of Realtors速 Profile of Home Buyers and Sellers
the sale of your property
Buyers
100
Coldwell Banker Legacy tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. A key part of our marketing strategy is the internet, the main information source for potential buyers. ColdwellBankerLegacy.com receives over 36,000 total visits per month • All MLS listings are updated every 30 minutes • Satellite map "Fly Over" to view property location • Community information and area descriptions • Current market data • Concierge Service with a list of reputable contractors • Open House times and maps • Property Showcase with high definition photos • Virtual Tours •Coldwell Banker Legacy •Keller Williams •Vaughan Company
the sale of your property
ColdwellBankerLegacy.com
Nobody presents your home on the internet the way we do. Buyers are drawn to our website and they stay to view the high definition photos and Virtual Tours.
• • • •
High Definition Photos Property Showcase Virtual Tours Hybrid Maps
Your home will be featured on Coldwell Banker Legacy's YouTube Channel
the sale of your property
Presentation On The Net
Coldwell Banker Legacy distributes your listing to some of the Web's most visited third-party search sites. What is the benefit to you? More buyers have the opportunity to see your home through multiple locations!
ColdwellBankerLegacy.com
REALTOR.com
ColdwellBanker.com
realestate.Yahoo.com
ColdwellBankerPreviews.com*
trulia.com
ABQrealtors.com
OpenHouse.com*
base.Google.com
RiverHomesUSA.com*
realestate.AOL.com
circlepix.com*
FrontDoor.com
Zillow.com
LandAndFarm.com*
Cyberhomes.com
YouTube.com
Homes.com *where applicable
the sale of your property
Listing Distribution Strategy
Our Rapid Response system ensures that every lead on your property will get tracked and responded to in the fastest way possible. Relevant information on the inquiry is relayed immediately so that anxious buyers are not left waiting.
the sale of your property
Internet Inquiries
Through the ColdwellBankerLegacy.com visitor tracker, I can show you the number of web visitors who have shown interest in your home.
the sale of your property
Listing Visibility
A wealth of resources is available to you when you choose a Coldwell Banker Legacy Broker to help you sell your property.
Previews Luxury Home Sales ColdwellBankerLegacy.com
ColdwellBanker.com
Interactive Mall Office Full Color Magazine
Online Virtual Tours and High Definition Photos
YouTube.com/ColdwellBankerLegacy
Just Listed Postcards Property Flyers Newspaper Advertisements
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Across the Nation
We work with all of the major employers who are relocating their corporate transferees to our area through the relocation companies in the chart below. Hewitt
The MI Group Paragon
Altair
GMAC
Royal Lepage Relo Services
Cartus
Graebel Relocation
Weichert Relocation Source, Inc.
Sirva, Inc.
Crown Relocations
Primacy Relocation
Prudential
An Online Solution for Home Services
The Coldwell Banker Concierge Program is designed to deliver a high level of service to buyers and sellers when they need it the most. ColdwellBankerLegacy.com
the sale of your property
The Steps to Selling a Home
When a property first comes on the market there is a lot of excitement. We will launch our marketing program very aggressively to capture the interest of buyers and brokers.
Sign a Coldwell Banker Legacy listing agreement Set the right price
Evaluate your needs
Place your home on the market Place ad in Welcome Home Magazine
Write MLS & Website comments
Place calls to prospects
Place appropriate signs
Promote home on multiple Real Estate websites
Schedule Open House if appropriate
Submit info to CB Legacy Mall Kiosk
Receive an acceptable offer! Open Escrow
Order inspections
Monitor loan process
Monitor title process
Negotiate repairs; help with loan and title problems as necessary
CLOSE!
Watch appraisal
"Priced right and ready to show" opens your home to a greater number of potential buyers. An offer will be based on the condition of the property, location, floorplan versatility, amenities and the price.
If the asking price is:
15% Over Market Value
10 % Over Market Value
Fair Market Value
10 % Under Market Value
the sale of your property
Pricing Strategy
The property appeals to:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
the sale of your property
Prep Your Home
Every seller wants their home to sell quickly and bring top dollar. While there are some factors you can't control, like the neighborhood popularity and market fluctuations, you can help your house put on its best face for showings. 1.
Potential buyers need to imagine it as "home". Put away your personal photos and family heirlooms.
2.
Clean up clutter in and around the home before the pictures are taken.
3.
Buyers will look everywhere...be sure to tidy up the cabinets and organize the closets.
4.
Clean the carpet and tile floors.
5.
Freshen up with neutral paint colors.
6.
Touch up and make repairs inside and out.
7.
Lubricate windows, locks and doors.
8.
If you are taking window coverings, appliances or fixtures with you when you sell your home, remove them now.
9.
Try not to be at home during an Open House.
10.
Remember, even mild tobacco or pet odors can prevent a sale.
the sale of your property
the sale of your property