USA
SNOOZE: ON THE BUTTON The versatility of Turbofan helps produce everything from puff pastry to chilaquiles for this burgeoning breakfast eatery brand, ensuring the brains behind the operation don’t lose any sleep when it comes to their kitchen equipment.
When Snooze an A.M. Eatery’s first location opened 10 years ago in Denver’s Ballpark neighbourhood, it was brothers Jon and Adam Schlegel’s dream not only to create a memorable breakfast experience but also to use pancakes as a vehicle to become involved in the community. Exponential growth of the operation ensued, proving that a seasonal menu with classic dishes marked by creative twists is a recipe for success. Snooze now has 17 locations in Colorado, California, Arizona and Texas, with more on the way. “We are connected by a common desire to be a part of something bigger than ourselves and strive to be a part of the communities where
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we live,” says Rebecca Fairchild, who handles Snooze’s marketing. “During our site openings, we regularly partner with community organizations like the Denver Rescue Mission, as well as Urban Peak and Brent’s Place in Denver. We also partner with Urban Roots, the Health Care Alliance for Austin Musicians, the Cystic Fibrosis Foundation and the Sustainable Food Foundation in Austin.” During soft-opening events, members, volunteers, guests and families from these organizations receive a free breakfast, which is a good opportunity for a new Snooze staff to ensure the operation is running seamlessly before opening to the public. Open daily for breakfast and lunch from 6:30 a.m. to 2:30 p.m., these high-volume restaurants typically bring in 1,200 guests per shift on an average weekend day.
| Connection Q2 2017 |