Kevin Kern Seller Guide

THE COMPREHENSIVE WAY TO SELL YOUR HOME

WITH KEVIN KERN

Dear Valued Client,

Welcome to a real estate experience that is all about you! I'm Kevin Kern, and I'm excited to embark on this journey with you. With over two decades of dedicated service as an accomplished Broadway performer and concert artist, my passion for excellence extends to serving you in all your real estate needs.

My wife Megan and our four kids - Gus, Sunny Jo, Magnolia, and Clover - were proud residents of Maplewood for over a dozen years. This vibrant community, fondly referred to as "Theater District West," became our perfect home, filled with amazing people from all walks of life. Now we proudly call Springfield NJ home and we feel deeply connected to the broader northern NJ community

As a part of the Pollock Properties Group, led by the visionary Vanessa Pollock, I am thrilled to use my years of sales experience, marketing expertise, and in-depth knowledge of the area to serve our clients and help them surpass their real estate goals.

At our agency, you are at the center of everything we do Our hightech, high-touch, and high-design approach ensures that we deliver the best results possible We are pioneers in the industry, employing proven strategies that sell your home at the best price and in the shortest time.

But it's not just about transactions for us; it's about the genuine connections we build with each client and our commitment to giving back to the community I am a proud supporter of the Vanessa Pollock Music Initiative, which brings the joy of music to those who may not have easy access to it.

With a dedicated team of specialists who CARE about you and your family, our mission is to SERVE you at the highest level possible and to make a positive impact on our community We are driven by making YOUR dreams our MISSION, guiding you through this significant change and new season of life.

As you explore this guide, we want to demonstrate how important our clients are to us and how much we value our community. We've helped 1100+ families achieve their real estate goals and raised over $450,000 for local and global charities - all thanks to clients like you.

So, whether you ' re looking to sell your home or know someone in need of our exceptional service, we can't wait to partner with you on this journey Thank you for the opportunity to serve you

Let's achieve your real estate dreams together!

Warm regards,

Kevin Kern REALTOR/Sales Associate

the

7 7

A SIMPLE, ALL-INCLUSIVE SALES APPROACH. WE CUSTOMIZE JUST FOR 000000 you!

All Sellers must take these 7 steps: We make the process simpler by being all-inclusive:

PREPARE: Wedesign

Utilizing our personalized low cost, high impact design plan to create buyer demand.

PROJECT MANAGE: Weoversee

From estimates, scheduling, ordering and more, we handle it.

PURGE: thehardpart

Say the word and our team can hold your hand and bring systems & people in to help you get through the stuff! Keep, pack, donate, or trash - we can help you get it done *

PACK: thebigpush

Say the word and once you ’ ve purged, our team can provide boxes and arrange for help to fill them too

PRESENTATION: Marketing&Stagiug

Mission-critical to getting you more money on your timeline

PRICING: Westrategize

You choose: competitive pricing, market-value pricing or aspirational pricing, and we support you

PROCURE BUYER: Oursortheirs...

Should you prefer to sell your home as an Exclusive Listing (“Off Market”) or casting a wide net via the GSMLS, we will help you decide what plan is best for you.*

PRICING IS A STRATEGY

You have a choice in how your home is priced:

COMPETITIVE PRICING MARKET VALUE PRICING

You can choose to price your home competitively, so that Buyers will be driven to compete for it Although it cannot be guaranteed, this pricing strategy gives you the highest likelihood to receive multiple offers that could drive the price UP

With this data-driven approach, you choose to price your home based on the current inventory of homes that are actively on the market, as well as the recent sales that are comparable to your home This will line up your listing price with the eventual appraisal report that your Buyer will obtain, making the mortgage process smoother

ASPIRATIONAL PRICING

You might choose to “test the market” at a high dream list price It is important to know though that the GSMLS showed an average sale price of 103% of list prices in 2023 Therefore, if you list your home for your dream price and do not have an offer(s) within the first two weekends on the market, then the market will have spoken, and it will be time to drop your price to the market-driven pricing strategy

We are here to support your pricing strategy: What is best for you?

Design

Your NJ Realty transfer tax: approximately $4,000 - 9,000 for homes selling $500,000 - $950,000

Your real estate attorney: approximately $1,800-2,000 flat fee to oversee attorney review, negotiate inspection issues and oversee your closing

Approximately $3,000$10,000 will cover most home inspection issues, as either repairs or credits at closing (This can be higher if major structural, environmental or mechanical issues are revealed, OR much lower if the house is completely renovated )

MARKETING MAKES THE MAGIC

Years ago, we pioneered online real estate marketing, and today we ’ re still passionate about driving results for our clients by harnessing the power of the internet and social media

PROPERTY MAGAZINE

We produce a high-quality print brochure for prospective Buyers and Agents who visit your home It will be the best brochure Buyers see all day!

DIGITALBROCHURE

The information we provide Buyers via your digital brochure helps qualify Buyers & showcases your home in the most custom way possible!

YARD SIGN

The “For Sale” sign in your yard attracts the attention of neighbors and drive-by traffic

MLS

Your home is listed on the MLS, the most up-to-date and accurate online resource for Buyers’ agents

SHOWING TIME

Your showings are scheduled through our 24/7 concierge in real time, based on your preferences You will have the app for instant communication It will also directly send you Agent feedback

SUPRA LOCK BOX

Your property’s security is a top priority The lock box records information on everyone who accesses your home, restricting access to licensed professionals

SEE A WEEKLY MARKETING REPORT EXAMPLE HERE

Dynamic custom video and/or Instagram reels produced for every listing, which comes with a “following” of viewers due to artistic and dramatic approach Pollock Properties Group listings on Zillow com, the #1 real estate site, rank at or near the top of research results due to our relationship with Zillow and our proven aesthetic for engagement

Your home is shared with over 2000 local Realtors in Northern NJ and New York so that they find out about your unique features and benefits right in their in-box

Boosted Instagram and Facebook ads create excitement for your listing and geographically target users in the market for a new home

PRESENTATION THAT CREATES DEMAND

Let us handle it all: prep, purge services, movers, design, donations, staging and more!

BEFORE DESIGN & STAGING

and the entire team at Pollock Properties Group were fantastic throughout the entire journey of our home sale in NJ They aced all of the fundamental things that you would want from a broker, but also brought so much more in terms of marketing and market savvy, and helping to bring out the best in our home through personalized and expert

Hello Team Pollock, So today was a very, very big day or my spouse and me We want each of you to pause or a moment and read this, so you can take in our huge and heartfelt Thank you! Each of you, and you collectively as a team, were truly fabulous to work with, and delivered enormously! At the outset, we had some canned conversations about our priorities, and why we opted to work with you In some, you exceeded our expectations at each step in the journey Heather, you ept us organized and made the day-to-day as easy as could reasonably have hoped Kitty, your design decisions brought out the best in our home Kevin, you dealt with all of the emotional anxiety we could serve up and kept us pointed at true North throughout Vanessa, ou set the direction and delivered an A+ team Thank ou, thank you! Let us know how we can be of support o you, including that will be thrilled to act as references, and will be promoting all of you to any/all willing to sten! Much gratitude!

-Sellers of 18 Glenside Rd, South Orange

Vanessa

I'm a real estate photographer and I work with many agents all over North Jersey Whenever anyone asks me who I'd recommend, whether buying or selling, Pollock Properties Group is the only name I give out In terms of organization, marketing, communication, and end results, they blow everyone out of the water Their competition isn't even close Their listings are so beautifully staged that they make up the majority of my portfolio But why I love them so much is that they are a dream to work with Every single person I've ever interacted with has been overly courteous, responsive, professional, and made me feel like part of their family If this is how they treat the photographers they hire, I can only imagine how great of an experience it is to be their client

-

Jesse Meikle, Architecture & Interior Photography

BEHIND THE SCENES

YOU GET TOP DOLLAR

Designed and staged homes sell for up to 10% more than those that are not, AND they can sell up to 73% faster This is money that you cannot afford to leave on the table As a team of experts we want to make sure your home is presented at its best and help you get the absolute top price possible! That is why we provide design and staging for every home We believe so strongly in design & staging that we have spent the last 15+ years investing in our 3500+ inventory pieces, all housed in our dedicated Warehouse And we are the only team in NJ with a full-time design and stager on staff.

YOUR CUSTOM PLAN

We aim to provide clear and comprehensive guidance as you prepare your home to come on the market With careful and strategic design for how each room should function and be showcased, we will provide you with our Preparation Roadmap: a comprehensive room-by-room recommendation guide to help you know exactly what to do (and NOT do)!

Founder Vanessa Pollock, pictured along with Staff Stager Kitty Giordano, is dedicated to developing the most tailored presentation plan possible for YOUR home PPG is the ONLY team in Northern NJ with a dedicated Home Preparation Manager Stager & our own curated inventory all included in our service!

TAKE A PEEK INSIDE OUR WAREHOUSE

TESTIMONIALS

WOWZA! Pollock Properties group is THE VERY BEST out there! They join with you as a buyer or seller, (they've done both for me) and make the entire process not only a breeze but actually fun!!! They are professional at every turn and I am so thankful to have had them on my team during the process! Kevin is extremely knowledgeable and did a fantastic job at pricing and negotiating ALL of the offers!!!

It was an absolute joy to have Kevin Kern as our realtor As first time homebuyers, my partner and I were nervous and lacked quite a bit of knowledge about the process, and Kevin helped guide us every step of the way He is an expert in the field, and he encouraged us to take our time and find a home that we loved Furthermore, he is such a kind and wonderful person, which made the long process of looking at homes fun and enjoyable! If you ' re unsure about which realtor to choose, I would highly suggest going with Kevin

trust me on this we were nted by Kevin Kern who s everyone he meets He’s , hilarious, and amazingly dgeable about the market w to coordinate you and your big decisions We were Kevin met with us multiple thoroughly explaining the , letting us stay in the driver nd sharing his expertise so we informed decisions PPG handles everything

Kevin is the best! He was incredibly responsiveness, super helpful, and very knowledgeable His dynamic personality not only made him a pleasure to deal with, but he was a pro at navigating the negotiation process He helped us both find and buy a property out of the area and sell our house in the area I would highly recommend him for both He also has a great team to help with all the details as well, from staging to helping you keep on track with all the little details that need to happen

I wish I could give Kevin 10 stars!! He is extremely knowledgeable and so easy to work with! He helped tremendously in both a purchase and a sale as he walked me through the process guiding the way! He is a fantastic negotiator and always keeps things honest and real as he negotiated multiple offers!! He is professional, energetic and so much fun!! He makes the process enjoyable as he is extremely responsive and always there to answer questions throughout the process!

When you sell your home with us, you won’t get the typical closing gift of a cutting board or bottle of bubbly Instead, we ask you to pick the charity of your choice and we donate to that charity instead! Start thinking about what charity you and your entire family is most passionate about, so that we can honor that important decision!

HOW WEGIVE BACK

ALL ACCESS

The Vanessa Pollock Music Initiative (VPMI) has raised and given back over $150,000 in the last decade by providing private music lesson scholarships to teacher-nominated High School students, by providing school-year band & orchestra instrument rentals to ALL kids in need in the SOMS district , and by funding Achieve Foundation teacher grants, all of which fosters music education access & equity in all 9 public schools

@pollockpropertiesgroup

facebook com/VanessaPollockRealtor

518 Millburn Avenue

Short Hills, NJ 07078

973-544-8484 direct 973-376-0033 office

Eachofficeisindependentlyownedandoperated