Denise Payne Seller Guide

Dear Valued Client,

Welcome to a real estate experience that centers around YOU! I'm Denise Payne, and I couldn't be more excited to have you here with us At our agency, we pride ourselves in delivering outstanding results and providing a high-tech, high-touch, and high-design approach to real estate.

In 2014, I had the privilege of meeting Vanessa Pollock, whose genuine passion for serving her clients and giving back to the community inspired me. From that life-changing coffee date, my heart has been with Pollock Properties Group, where I've proudly served over 280 families and was awarded Keller Williams' "Rookie of the Year" in 2015

Originally from Buffalo, NY - the city of good neighbors - I pursued a career in theater, performing in Broadway shows and touring across the US, Canada, Korea, and China Eventually, my love for real estate and design took hold, and I transitioned into being an interior stylist for real estate and photoshoots throughout Manhattan and Brooklyn Having owned and renovated numerous homes in New Jersey and Manhattan, I understand the importance of a supportive and knowledgeable real estate agent during significant home improvement projects I currently reside in South Orange with my Husband and our two boys Together, we enjoy exploring, renovating, and savoring the culinary delights our vibrant community offers.

I am passionate about homes and deeply cherish our diverse, close-knit community. I love both helping people find the dream homes that speak to their hearts and meet their unique needs, and helping my clients sell the homes that have housed many years of their memories and love Most importantly, building strong and lasting relationships with my clients is my utmost priority.

As we embark on this real estate journey together, I want you to know that our mission is to CARE for you and your family, to SERVE you with the highest level of dedication, and to GIVE back to our community in meaningful ways One of the initiatives close to my heart is my annual toy and food drive, which brings joy and necessities to children and their families during the holiday season

I'm confident that once you witness the success we ' ve achieved for our clients, you'll want to partner with us for the future sale of your home or introduce us to friends seeking exceptional service I genuinely look forward to serving you and being a part of something special Warm regards,

Warm regards,

DenisePayne

Denise Payne REALTOR/Sales Associate

PPREPARE: Wedesign

Utilizing our personalized low cost, high impact design plan to create buyer demand.

PROJECT MANAGE: Weoversee

From estimates, scheduling, ordering and more, we handle it.

PURGE: thehardpart

Say the word and our team can hold your hand and bring systems & people in to help you get through the stuff! Keep, pack, donate, or trash - we can help you get it done *

PACK: thebigpush

Say the word and once you ’ ve purged, our team can provide boxes and arrange for help to fill them too

PRESENTATION: Marketing&Stagiug

Mission-critical to getting you more money on your timeline

PRICING: Westrategize

You choose: competitive pricing, market-value pricing or aspirational pricing, and we support you

PROCURE BUYER: Oursortheirs...

Should you prefer to sell your home as an Exclusive Listing (“Off Market”) or casting a wide net via the GSMLS, we will help you decide what plan is best for you.*

FEW OF DENISE PAYNE’S

PRICING IS A STRATEGY

You can choose to price your home competitively, so that Buyers will be driven to compete for it Although it cannot be guaranteed, this pricing strategy gives you the highest likelihood to receive multiple offers that could drive the price UP

With this data-driven approach, you choose to price your home based on the current inventory of homes that are actively on the market, as well as the recent sales that are comparable to your home This will line up your listing price with the eventual appraisal report that your Buyer will obtain, making the mortgage process smoother

You might choose to “test the market” at a high dream list price It is important to know though that the GSMLS showed an average sale price of 103% of list prices in 2023 Therefore, if you list your home for your dream price and do not have an offer(s) within the first two weekends on the market, then the market will have spoken, and it will be time to drop your price to the market-driven pricing strategy

YOUR APPROXIMATE COSTS TO SELL

Design prep costs vary widely per home; but our design + staging is INCLUDED in our commission

Commission % to the real estate brokerages determined by your P7 service plan

Any final utility payoffs, wire fees at closing, your mortgage pay-off and your moving cost

(All

Your NJ Realty transfer tax: approximately

$4,000 - 9,000 for homes selling $500,000 - $950,000

Your real estate attorney: approximately

$1,800-2,000 flat fee to oversee attorney review, negotiate inspection issues and oversee your closing

Approximately $3,000$10,000 will cover most home inspection issues, as either repairs or credits at closing (This can be higher if major structural, environmental or mechanical issues are revealed, OR much lower if the house is completely renovated )

Sale Price

Painting and decluttering

Broker Commissions

NET: $ 804,515 to Seller

MARKETING MAKES THE MAGIC

Years ago, we pioneered online real estate marketing, and today we ’ re still passionate about driving results for our clients by harnessing the power of the internet and social media

PROPERTY MAGAZINE

We produce a high-quality print brochure for prospective Buyers and Agents who visit your home It will be the best brochure Buyers see all day!

DIGITALBROCHURE

The information we provide Buyers via your digital brochure helps qualify Buyers & showcases your home in the most custom way possible!

YARD SIGN

The “For Sale” sign in your yard attracts the attention of neighbors and drive-by traffic

Your home is listed on the MLS, the most up-to-date and accurate online resource for Buyers’ agents

SHOWING TIME

Your showings are scheduled through our 24/7 concierge in real time, based on your preferences You will have the app for instant communication It will also directly send you Agent feedback

SUPRA LOCK BOX

Your property’s security is a top priority The lock box records information on everyone who accesses your home, restricting access to licensed professionals

SEE

A WEEKLY MARKETING REPORT EXAMPLE HERE

Dynamic custom video and/or Instagram reels produced for every listing, which comes with a “following” of viewers due to artistic and dramatic approach

Pollock Properties Group listings on Zillow com, the #1 real estate site, rank at or near the top of research results due to our relationship with Zillow and our proven aesthetic for engagement

Your home is shared with over 2000 local Realtors in Northern NJ and New York so that they find out about your unique features and benefits right in their in-box

Boosted Instagram and Facebook ads create excitement for your listing and geographically target users in the market for a new home

PRESENTATION THAT CREATES DEMAND

Let us handle it all: prep, purge services, movers, design, donations, staging and more!

BEFORE DESIGN & STAGING

Working with Pollock Properties Group has been an incredible experience each time (not only did they help us find our first house, but we worked with them again to sell that one and buy our second!) Not only are they an easy to work with, patient, friendly, and all-around helpful team but they care greatly about giving back to the community- and that isn't a requirement to be a great real-estate firm

th Denise Payne to find and sell our first again, our second house Both purchases ture of inspections, unresponsive sellers, were a moving target, and a very unsure me in the market Denise patiently guided way, we trusted her advice fully and time we were very glad we did When our first out, she had new ones ready for us right hile some of that was luck/fate Denise d beyond to reach out to colleagues and ke that happen) Many times we were ake the easy road and accept what fate s, but Denise gently guided us through nd we couldn't be happier with the

much more but this review is already ong I can't recommend this team more ove and beyond more times than I can are very happy we could continue to work

I'm a real estate photographer and I work with many agents all over North Jersey Whenever anyone asks me who I'd recommend, whether buying or selling, Pollock Properties Group is the only name I give out In terms of organization, marketing, communication, and end results, they blow everyone out of the water Their competition isn't even close Their listings are so beautifully staged that they make up the majority of my portfolio But why I love them so much is that they are a dream to work with Every single person I've ever interacted with has been overly courteous, responsive, professional, and made me feel like part of their family If this is how they treat the photographers they hire, I can only imagine how great of an experience it is to be their client - Jesse Meikle, Architecture & Interior Photography

BEHIND THE SCENES

YOU GET TOP DOLLAR

Designed and staged homes sell for up to 10% more than those that are not, AND they can sell up to 73% faster This is money that you cannot afford to leave on the table As a team of experts we want to make sure your home is presented at its best and help you get the absolute top price possible! That is why we provide design and staging for every home We believe so strongly in design & staging that we have spent the last 15+ years investing in our 3500+ inventory pieces, all housed in our dedicated Warehouse And we are the only team in NJ with a full-time design and stager on staff.

YOUR CUSTOM PLAN

We aim to provide clear and comprehensive guidance as you prepare your home to come on the market With careful and strategic design for how each room should function and be showcased, we will provide you with our Preparation Roadmap: a comprehensive room-by-room recommendation guide to help you know exactly what to do (and NOT do)!

Founder Vanessa Pollock, pictured along with Staff Stager Kitty Giordano, is dedicated to developing the most tailored presentation plan possible for YOUR home PPG is the ONLY team in Northern NJ with a dedicated Home Preparation Manager Stager & our own curated inventory all included in our service!

TAKE A PEEK INSIDE OUR WAREHOUSE

TESTIMONIALS

We have never bought or sold a home without Denise and never will Her fantastic guidance during our process (we sold and purchased on the same day) was astounding There truly isn't someone better who is also level-headed, kind, funny, and professional If you are considering selling your home or buying a home, this is the choice to make: Denise

Denise Payne is awesome! I was new to home buying and from start to finish, she explained everything in a way that made it easy She was always available and stayed on top of everything from the beginning to closing Denise was an absolute pleasure to work with I am extremely grateful for her hard work and dedication and would recommend her in a heartbeat!

Denise represented us in our first home purchase, and we are glad we chose her We went through a lot of realtors before we met Denise and We are glad we didn't settle Denise has excellent local knowledge of real estate in SOMA area We were also data driven, and liked over communication and Denise made sure to provide us data on every part of the process to make informed offers This made us more confident on our decisions and within two weeks, we landed on our sweet home! Denise also has excellent people skills, she cares about her clients, and she is very responsive, which is crucial for last minute, quick decisions We'd recommend Denise for anyone looking to purchase real estate, specially first time home buyers

We spent the past year navigating what was a brutal housing market for buyers and were so grateful to have been guided by Denise Payne Denise is knowledgeable, professional, has an incredible eye for renovations/decor, and is just an absolute pleasure to be around Denise spent so much time assisting us, always with patience and kindness and always with our best interests at heart We cannot recommend Denise highly enough and feel so lucky to have had her by our side throughout this journey

Working with Denise Payne and the Pollock Properties Group was one of the best decisions we made during our house hunt! Denise has been so supportive and she advocated us from the offer stage until closing She is extremely knowledgeable not only about the market dynamics but also about what might come up during home inspections She also has a great network of people, which has been so helpful whenever we had questions/concerns As first time homebuyers, she helped us make informed decisions throughout the process We’re grateful for her support and strongly recommend her to anyone who has been struggling to find their dream house in this brutal market!

We had a fantastic experience with Denise Payne at Pollock Properties Group They brought a designer/stager to the first meeting, and gave us a long, but very practical list of improvement suggestions They supported us at every step of the process, and the staged home was beautiful!

Denise is AMAZING! As first time homebuyers we had no idea what to expect from this process Denise guided us with the support and knowledge of a true professional She provided us with many recommendations from lawyers to contractors and every one of them ended up being just as reliable and wonderful as she is She is the only realtor we want to work with from now on and we will be recommending her to all our friends and family

Denise and the Pollock Properties Group team are just outstanding They expertly guided us in the sale of our home, from how to stage to earn the best value, to choosing the right timing and listing price, to negotiating with the buyers on inspection points So grateful to have her kind and expert hand as our partner

Denise sold our home for us and is the BEST out there Not only is she kind, extremely knowledgable and savvy, she is a delight to be around and makes you feel supported every step of the way She sold our house in the first weekend, we are so grateful for her hard work Highly recommend!

Denise and the Pollock Properties Group team are just outstanding They expertly guided us in the sale of our home, from how to stage to earn the best value, to choosing the right timing Denise is not only a true professional with a wealth of knowledge, she's also an absolute delight to work with My wife and I always felt very well informed and unequivocally trustful of her We literally couldn't imagine a better or more well-rounded person to lead us through the process of buying a home We moved from NYC to NJ and her knowledge of the area is superb She has a ton of insight covering every little detail one would consider when relocating (neighborhood, commuting, schools, amenities, etc) She also has a vast and vetted list of skilled local resources to help with each phase of the process (lenders, lawyers, inspectors, contractors, etc); absolutely crucial for anyone moving from out-ofarea and lacking the network themselves Denise also very much understands the R/E market and was a great advisor in terms of strategy, investment and growth potential - add to that the fact that she has a real eye for design and remodeling and you ' ve got yourself a absolute expert agent Needless to say, Denise gets my highest recommendation without hesitation and listing price, to negotiating with the buyers on inspection points So grateful to have her kind and expert hand as our partner

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When you sell your home with us, you won’t get the typical closing gift of a cutting board or bottle of bubbly Instead, we ask you to pick the charity of your choice and we donate to that charity instead! Start thinking about what charity you and your entire family is most passionate about, so that we can honor that important decision!

HOW WEGIVE BACK

V A N E S S A P O L L O C K M U S I C I N I T I A T I V E

ALL ACCESS

The Vanessa Pollock Music Initiative (VPMI) has raised and given back over $150,000 in the last decade by providing private music lesson scholarships to teacher-nominated High School students, by providing school-year band & orchestra instrument rentals to ALL kids in need in the SOMS district , and by funding Achieve Foundation teacher grants, all of which fosters music education access & equity in all 9 public schools

@pollockpropertiesgroup

Short Hills, NJ 07078

973-544-8484 direct 973-376-0033 office facebook com/VanessaPollockRealtor

Eachofficeisindependentlyownedandoperated 518 Millburn Avenue