A new take on time

First introduced in the 1940s as a high-jeweled watch collection, the drop-shaped watch beautifully emulates the snake’s head. Over the years, Bvlgari has reinterpreted the legendary timepiece multiple times and this year, it elevates it to new heights with the Serpenti Seduttori collection. Seduttori is the Italian word for “seductive” — and that is exactly what the new timepiece is. Created in-house and crafted in three colors of gold (rose, white and yellow) and in steel, the Seduttori is the thinnest Serpenti watch case ever created. More importantly, though, is the fact that it boasts an all-new bracelet that is inspired by the original Serpenti watches. Instead of being a wraparound made of rigid links or Tubogas, this bracelet is highly flexible and incredibly supple, with individual links that emulate a snake’s scales. “In Serpenti we have the high jewelry watches and the Tubogas expression of the snake, but still we were far away from the classical everyday watch because the bracelet with two or three wraps is not exactly the functional bracelet

you would expect from a daily watch,” says Jean-Christophe Babin, CEO of Bvlgari worldwide. “Now, with the Seduttori, we have a more conventional bracelet that makes it more of a daily watch, yet is still unique. This is the final step of Serpenti, to have an iconic daily watch that you can dress up or down for day time or weekend.” The Seduttori bracelet — designed in-house by Bvlgari’s Director of Watch Design, Fabrizio Buonamassa Stigliani — integrates masterfully with the Serpenti snake-head case and bezel for an overall design that is immediately identifiable from across a crowded room.

A daily timepiece “One of the challenges in making this watch was to keep the DNA of Serpenti,” says Babin. “Serpenti enjoys great success because it is a unique design in wristwatches. So getting to a more universally wearable watch that is still definitively Serpenti meant we had to pay a lot of attention to the snake and design a bracelet made to look like a second skin. It not only looks beautiful, but also feels beautiful. Our watches are jewelry that provide pleasure not only in the craftsmanship and the rarity of the material, but also in the way the skin contact feels. It should feel like a masterpiece.” Designed to be a daily timepiece, the new Seduttori boasts a 33 mm case, and features a cabochon-cut gemstone on the crown. Versions are available without diamonds, with round brilliant diamonds on the bezel, or a fully-set version featuring 166 round brilliant diamonds in a snow setting on the case, bracelet, bezel and dial.

The Seduttori isn’t the entry level for the Serpenti line (there are steel and steel/gold versions of the Serpenti Tubogas) but is designed for the woman who may want to indulge in her first gold or luxury watch purchase. The new Seduttori complements the high-jewelry Serpenti watches, the Serpenti Tubogas that was unveiled in 1972, the Scaglie that celebrated the 125th anniversary of Bvlgari in 2009, the round Serpenti Incantati with snake head and tail on the bezel, the Serpenti, Misteriosi secret watches from 2016, and the 2017 Serpenti Twist Your Time with interchangeable straps. Roberta Naas

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