Alleyoop January 2024 Catalog

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Beauty that makes moves ✌️

2024 CATALOG


Hi! We’re Alleyoop We're on a mission to reinvent the beauty game with efficient tools that empower you to get in, get out, and make moves that matter because you matter. #makemoves

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★★★★★

“It’s the only makeup brush you need.”

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★★★★★

“Multi-Tasker has helped me declutter my makeup bag.”

★★★★★

“This brush cuts my makeup routine in half!”


Multi-Tasker Inside: Eyebrow & Liner Brush

4-in-1 Makeup Brush Meet the makeup brush that lightens your toolkit. Our 4-in-1 brush equips you with everything you need for a flawless face — from concealer, blush, brows, and eyeshadow, now you

Outside: Angled Blush Brush

can do it all with one sleek, multitasking and space-saving tool. Twist off either end to reveal the eyeshadow or eyebrow brush. MSRP $28 Inside: Eyeshadow Brush

M30017

TESTER-M30017

AWARD WINNING Outside: Refillable Makeup Sponge

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

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Multi Tasker

Multi-Tasker Starter Kit Includes 1 display, 12 Multi-Tasker units, 1 tester unit and 1 free Multi-Tasker ($28 retail value). WHOLESALE $200 STARTER KIT W/ DISPLAY

BT-MUB-STKT

$200

Display + 1 Free Unit 200003

$25

7” W x 8.75” L x 13.25” H

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Overachiever 4-in-1 Makeup Brush Inside: Concealer & Eyeshadow brush

Multi-Tasker’s new BFF! An extension to our bestselling MultiTasker Brush, the Overachiever Brush combines additional essential makeup applicators into one easy

Outside: All-over powder brush

tool. All applicators are made of premium synthetic fibers. MSRP $28

Inside: Lip & Eye brush

M30055

TESTER-M30055

Outside: Foundation brush

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Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly


Overachiever Overachiever Starter Kit Includes 1 display, 9 Overachiever units, 1 tester unit and 1 free Overachiever ($28 retail value). WHOLESALE $200

STARTER KIT W/ DISPLAY

200038

$158

Display + 1 Free Unit 200037

$25

7” W x 8.75” L x 13.25” H

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Pen Pal

4-in-1 Makeup Touchup Pen Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-

Brow Pencil

stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are. MSRP $25

Lip Liner

eyeliner

brow pencil

lip liner

highlighter

IN A ROUGE (FAIR TO LIGHT) MAKE A

Eyeliner

MAUVE (LIGHT TO MEDIUM) BERRY BUSY (MEDIUM TO DEEP)

Highlighter

IN A ROUGE M30012

MAKE A MAUVE

TESTER-M30012

Travel-Friendly

M30013

Vegan & Cruelty-Free

BERRY BUSY

TESTER-M30013

M30011

Net Zero Plastic Footprint

Eco-Friendly

TESTER-M30011

Paraben Free

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Pen Pal Pen Pal Starter Kit Includes 1 display, 36 assorted Pen Pal units + testers, and 1 free Pen Pal ($25 retail value). WHOLESALE $493.75 STARTER KIT W/ DISPLAY

Starter Kit BT-PEN-STKT

$493.75

Display + 1 Free Unit 200004

$25

7” W x 8.75” L x 13.25” H

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Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free


11th Hour Cream Eyeshadow & Liner Stick A bestselling cream eyeshadow and liner that delivers incredible payoff and stays with you for 11+ hours. They’re waterproof, smudge and creaseproof, easy to apply, and dry down to a soft, natural finish. Bonus! One end of the stick is a sharpener so you can turn it into a precision eyeliner. Boom!

Sharpe n -In

BABY PEARL

COFFEE BREAK

GOTTA GUAVA

TAUPE DOLLAR

CHARCOLIT

ESPRESSO SELF

BRONZE MEDAL

MAKING MAUVES

! er

Bui lt

MSRP $24

Bonus Alleyoop's Best-Selling Eyeshadow Stick Is Here to Simplify Your Life

This Best-Selling Eyeshadow Stick Is Basically the Opposite of That Giant Palette You Never Use

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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11th Hour BABY PEARL (SHIMMER) M30000

ESPRESSO SELF (MATTE) TESTER-M30000

BRONZE MEDAL (SHIMMER) M30001

M30002

Travel-Friendly

M30005

TESTER-M30005

MAKING MAUVES (MATTE) TESTER-M30002

COFFEE BREAK (MATTE)

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TESTER-M30004

GOTTA GUAVA (SHIMMER)

TESTER-M30001

CHARCOLIT (SHIMMER)

M30003

M30004

M30006

TESTER-M30006

TAUPE DOLLAR (MATTE) TESTER-M30003

Vegan & Cruelty-Free

M30007

Net Zero Plastic Footprint

Eco-Friendly

TESTER-M30007

Paraben Free


11th Hour 11th Hour Starter Kit Includes 1 display, 36 assorted 11th Hour eyeshadow sticks + tester units, and 1 free 11th Hour ($24 retail value).

WHOLESALE $493 STARTER KIT W/ DISPLAY

Starter Kit BU-11H-STKT

$493

Display + 1 Free Unit DIS-11H

$25

6” W x 8.75” L x 13.25” H

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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Stack The Odds Blush, Bronzer & Highlighter Trio A bestselling 3-in-1 stackable compact that packs a blendable cream blush, bronzer, and highlighter. Intentionally designed to be travel-friendly, it’s packaged in a stackable lightweight compact, and the cream formula doesn’t break in your bag or purse like

BLUSH

traditional powder products. Net wt. 0.28 oz / 8.1 g

MSRP $38

SASSY PANTS Fair to Light M30053

TESTER-M30053

BRONZER

SUNKISSED Light to Medium M30054

TESTER-M30054

HIGHLIGHTER

COCKTAIL HOUR Tan to Deep M30052

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TESTER-M30052

8 Multipurpose Makeup Products R29 Editors Love

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free


Stack the Odds Stack the Odds Starter Kit Includes 1 display, 12 assorted Stack The Odds units + tester units, and 1 free Stack The Odds ($36 retail value).

WHOLESALE $260 STARTER KIT W/ DISPLAY

Starter Kit BU-STO-STKT

$260

Display + 1 Free Unit 200005

$25

8” W x 8.75” L x 13.25” H

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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Lip Goals Glossy Lip Balm Gleams like a gloss. Benefits like a balm. A new and innovative formula, this first-of-its kind lip balm moisturizes, smooths, softens and plumps lips with a subtle hint of color for everyday wear. KEY BENEFITS

Infused with hydrating and soothing ingredients for soft, smooth, and healthylooking lips. Calms, stimulates collagen and naturally plumps. Available in your everyday go-to nude shades. MSRP $15

SELF LOVE

PINK POSITIVE M30049

TESTER-M30049

ROSE & SHINE M30047

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Travel-Friendly

M30048

TESTER-M30048

DARE TO BARE TESTER-M30047

Vegan & Cruelty-Free

M30046

Net Zero Plastic Footprint

Eco-Friendly

TESTER-M30046

Paraben Free


Lip Goals Lip Goals Starter Kit 24 assorted units, 4 testers + 2 free units, display

WHOLESALE $220 STARTER KIT W/ DISPLAY

Starter Kit 200033

$220

Display + 2 Free Units 200032

$25

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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Go the Distance Lengthening & Strengthening Mascara The cleanest tubing mascara on the market that promotes longer and stronger lashes, with lasting wear and all day protection. KEY BENEFITS Infused with conditioning and hydrating ingredients to promote stronger and healthier-looking lashes. Easy to remove with warm water. The mascara will wash off in little tubes. MSRP $22 FULL SIZE (8 mL) MSRP $12 MINI SIZE (4 mL)

FULL SIZE - 8 ML M30051

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Travel-Friendly

MINI - 4 ML TESTER-M30051

Vegan & Cruelty-Free

M30050

Net Zero Plastic Footprint

TESTER-M30050

Eco-Friendly

Paraben Free


Go the Distance Go the Distance Starter Kit 12 units, tester + 1 free unit, retail display

WHOLESALE $162.50 STARTER KIT W/ DISPLAY

Starter Kit 200031

$162.50

Display + 1 Free Unit 200030

$25

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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In A Year On The Market, Alleyoop Sold Over 200K Units Of Its Multitasking Problem Solvers

This Best-Selling Eyeshadow Stick Is Basically the Opposite of That Giant Palette You Never Use

25 Low-Maintenance Beauty Products With Amazing Results

8 Multipurpose Makeup Products R29 Editors Love

Alleyoop’s New Second Skin Concealer Helped Me Cut Down My Makeup Routine, and It Doubles as Skincare.

7 Multi-Use Beauty Products That Speed Up Your Summer Routine (and Save You $$$)

Alleyoop's Best-Selling Eyeshadow Stick Is Here to Simplify Your Life

The Alleyoop Multi-Tasker 4-in-1 Makeup Brush Forever Changed the Way I Do My Makeup


OF B E A

2020

D

E

A AW

R

R

Y

BE

T

UT

S

Award-Winning, Editor-Loved Products

WIN

N

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Sunsational SPF 50 Tinted Mineral Sunscreen MSRP $30

A non-nano, mineral-based, broad-spectrum SPF 50 sunscreen that protects the skin from UV radiation, with added skincare benefits and a light tint for a smooth, hydrated glow. Skin is visibly softer & smoother with more bounce & hydration Buildable, light to medium coverage Net wt. 30 mL

KEY INGREDIENTS KLEAIR ZnO (patent-pending): Protects from 99% of UV radiation & boosts antioxidant activity up to 200%. Niacinamide: Quenches skin with hydration, smooths skin texture & evens skin tone. Jojoba Esters: Minimizes redness & strengthen skin's moisture barrier.

Non-comedogenic High SPF 50

100% mineral-based

Radiant tint Reef-safe

Dermatologist approved

Available in 12 shades

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AURORA

DAWN

SUNRISE

GLISTEN

SHINE

BEAM

HALO

GOLDEN HOUR

SUNSET

HORIZON

STAR

TWILIGHT

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free


AURORA

Sunsational

HALO M30022

TESTER-M30022

DAWN

M30027

TESTER-M30027

GOLDEN HOUR M30024

TESTER-M30024

SUNRISE

M30026

TESTER-M30026

M30032

TESTER-M30032

M30028

TESTER-M30028

M30030

TESTER-M30030

M30033

TESTER-M30033

SUNSET M30031

TESTER-M30031

GLISTEN

HORIZON M30025

TESTER-M30025

SHINE

STAR M30029

TESTER-M30029

BEAM

TWILIGHT M30023

TESTER-M30023

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Sunsational Starter Kit BU-SST-STKT

$660

Display + 1 Free Unit 200019

$30

13.125” W x 8.75” L x 13.25” H

Sunsational Starter Kit WHOLESALE $660

Includes 1 display, 36 assorted Skin Tint units + 12 tester units, and 1 free Sunsational Skin Tint ($30 retail value).

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Game Face Second Skin Concealer A crease-proof, medium-coverage concealer that blends seamLessly and provides skincare benefits to the undereye area and blemishes for a smooth, second skin finish. Available in 12 shades.

Spon g lt-In i u

MSRP $25

e!

B

Net wt. 8 mL

Travel-Friendly

Vegan & Cruelty-Free

TRAILBLAZER

GO-GETTER

SUPERSTAR

MVP

BRILLIANT

GOLDEN

STANDOUT

CHAMPION

ALL-STAR

ENERGETIC

WINNER

UNDEFEATED

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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TRAILBLAZER M30045

TESTER-M30045

SUPERSTAR

M30038

TESTER-M30038

M30040

TESTER-M30040

M30039

TESTER-M30039

M30036

TESTER-M30036

M30037

TESTER-M30037

MVP M30042

TESTER-M30042

BRILLIANT

GOLDEN M30035

TESTER-M30035

STANDOUT

CHAMPION M30041

TESTER-M30041

ALL-STAR

ENERGETIC M30034

TESTER-M30034

WINNER

UNDEFEATED M30044

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Game Face

GO-GETTER

TESTER-M30044

M30043

TESTER-M30043


Game Face Game Face Starter Kit Includes 1 display, 36 assorted Game Face units + 12 tester units, and 1 free Game Face Concealer ($25 retail value). WHOLESALE $550

Starter Kit BU-GF-STKT

$550

Display + 1 Free Unit 200018

$25

6” W x 8.75” L x 13.25” H

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Tip Off Snap & Swipe Makeup Removing Swabs Our liquid-filled cotton swabs tackle your makeup mishaps on the go. Snap the tip to release the liquid, then wipe off smudges, flakes and last night’s mascara. Each pack has 24 swabs.

MSRP $8 (24 SWABS)

S30008

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Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free


Swipe Left Acetone-Free Nail Polish Remover Wipes For the kind of chips you can’t cash, these nail polish remover wipes are as easy as swipe and go. Even better, they’re acetone-free and keep your cuticles soft and hydrated. Stash these in your purse, at your desk, or wherever you think you might need to get rid of your nail polish in a hurry. Each Swipe Left comes with 30 nail polish wipes. MSRP $12 (30 WIPES)

S30023

9 Non-Acetone Nail Polish Removers To Try For Healthier, Happier Nails

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

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The Moisturizer Myth The beauty industry taught us that a moisturizer is different from an eye cream, but after further research and consultation with dermatologists, we discovered that you don’t need separate creams to moisturize your face and eye area. So we developed Dream Team 3-in-1 moisturizer, eye cream & mask a cream that’s safe to use all over the face. Simplify your skincare routine and save some money (eye creams can cost up to 5x moisturizers!).

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Dream Team 3-in-1 Moisturizer, Eye Cream & Mask Tripling as a nourishing daily moisturizer, eye cream and mask, Dream Team’s formula works like a dream to smooth, hydrate, and boost skin health. It’s infused with Hyaluronic Acid and Plant-Derived Squalane to improve skin hydration while locking in moisture, and Coconut Oil and Macadamia Nut Oil to nourish and improve skin smoothness. MSRP $35 FULL SIZE (50 mL) MSRP $15 TRAVEL SIZE (15 mL)

FULL S30010

TESTER-S30010

S30011

TESTER-S30011

MINI

Travel-Friendly

Vegan & Cruelty-Free

Net Zero Plastic Footprint

Eco-Friendly

Paraben Free

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Slow Your Roll All-Natural & Aluminum-Free Deodorant Hit the refresh button with an all-natural, aluminum and baking soda-free deodorant that keeps you feeling and smelling fresh all day.

KEY INGREDIENTS Coconut Oil: Protects & hydrates your _____________ skin. Zinc Oxide: Keeps you smelling fresh. ____________

MSRP $14 FULL SIZE (60g)

Magnesium: _____________ Helps to neutralize odor.

MSRP $8 TRAVEL SIZE (12g)

Available in 3 fresh scents!

Pomegranate

A sweet scent with fruity undertones

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Sage

A super-relaxing earthy and floral scent

Charcoal + Eucalyptus

A refreshing scent of eucalyptus with a hint of mint


POMEGRANATE (12G) S30000

TESTER-S30000

SAGE (12G) S30006

S30001

TESTER-S30001

SAGE (60G) TESTER-S30006

CHARCOAL EUCALYPTUS (12G) S30003

POMEGRANATE (60G)

TESTER-S30003

S30002

TESTER-S30002

CHARCOAL EUCALYPTUS (60G) S30004

TESTER-S30004

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All-in-One Razor For shower-free shaving. An award-winning 3-in-1 pocket-sized razor that packs everything you need for a clean, close shave on the go. Includes a refillable water spray bottle, a soap-free Shea Butter moisturizing bar, and two triple-blade razor cartridges. Even better, it's TSA-approved. MSRP $15 All-in-One Razor MSRP $12 Razor Refill Pack

S30012

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TESTER-S30012

S30024

TESTER-S30024

R30001


Voted the best On-The-Go Razor by Elle! 37


Wholesale Price List

Makeup

Bundles

Product Name

W/S PRICE

TESTER PRICE

CSPK

11th Hour Cream Eyeshadow & Liner Stick

$12.00

$6.00

6

Game Face — Concealer

$12.50

$6.25

6

Lip Goals - Glossy Lip Balm

$7.50

$3.75

6

Go the Distance Mascara (Full Size)

$11.00

$5.50

6

Go the Distance Mascara (Mini Size)

$6.00

$3.00

6

Overachiever — 4-in-1 Makeup Brush

$14.00

$7.00

12

Multi-Tasker — 4-in-1 Makeup Brush

$14.00

$7.00

12

Pen Pal — 4-in-1 Touchup Pen

$12.50

$6.25

6

Stack The Odds — Blush, Bronzer, Highlighter

$19.00

$9.50

4

Sunsational — SPF Skin Tint

$15.00

$6.25

3

Tip Off — Makeup Removing Swabs

$4.00

$ -

6

Product Name

W/S PRICE

CSPK

$550.00

1

$200.00

1

$268.75

1

$493.00

1

$260.00

1

$655.00

1

$158.00

1

$220.00

1

$162.50

1

Product Name

W/S PRICE

CSPK

Multi-Tasker Display

$25.00

1

Pen Pal Display

$25.00

1

11th Hour Display

$25.00

1

Stack the Odds Display

$25.00

1

Game Face Display

$25.00

1

Sunsational Skin Tint Display

$30.00

1

Lip Goals Display

$25.00

1

Go the Distance Display

$25.00

1

Overachiever Display

$25.00

1

Game Face Starter Kit:

Concealer — 36 Assorted Units + 1 Free Unit ($25 value), Custom Display, Testers

Multi-Tasker Starter Kit:

4-in-1 Makeup Brush — 12 Units + 1 Free Unit ($28 value), Custom Display, Tester

Pen Pal Starter Kit:

4-in-1 Touchup Pen — 18 Assorted Units + 1 Free Unit ($25 value), Custom Display, Testers

11th Hour Starter Kit:

Cream Eyeshadow & Liner Stick — 36 Assorted Units + 1 Free Unit ($24 value), Custom Display, Testers

Stack the Odds Starter Kit:

Blush, Bronzer, Highlighter — 12 Assorted Units + 1 Free Unit ($36 value), Custom Display, Testers

Sunsational Skin Tint Starter Kit:

SPF Skin Tint — 36 Assorted Units + 1 Free Unit ($30 value), Custom Display, Testers

Skincare Product Name

W/S PRICE

TESTER PRICE

CSPK

Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Full Size)

$17.50

$8.75

6

Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Mini Size)

$7.50

$3.75

6

Overachiever Starter Kit:

4-in-1 Makeup Brush — 9 Units + 1 Free Unit ($28 value), Custom Display, Tester

Lip Goals Starter Kit:

Glossy Lip Balm — 24 Units + 2 Free Units ($30 value), Custom Display, Tester

Go the Distance Starter Kit:

Tubing Mascara — 12 Units + 1 Free Unit ($22 value), Custom Display, Tester

Body Care Product Name

W/S PRICE

TESTER PRICE

CSPK

All-In-One Razor

$8.00

$4.00

6

Slow Your Roll Deodorant - (Full Size)

$7.00

$3.50

6

Slow Your Roll Deodorant - (Mini Size)

$4.00

$2.25

6

Stay Sharp — Razor Refill Pack

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$6.00

$ -

6

Displays


Terms + Conditions

Wholesale Order Terms + Conditions Payment Options All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.

Shipments Standard shipping is Fedex, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.

Prices, Terms + Conditions All prices are wholesale. Current prices, terms and conditions are subject to change without notice.

Minimum Advertised Price Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.

Prohibited Internet Sales By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, eBay or Groupon. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written preapproval by Alleyoop. Without written pre- approval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.

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BEAUTY THAT

makes moves

MEETALLEYOOP.COM

(323) 892-2020 sales@meetalleyoop.com www.meetalleyoop.com


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