Beauty that makes moves ✌️
2024 CATALOG
Hi! We’re Alleyoop We're on a mission to reinvent the beauty game with efficient tools that empower you to get in, get out, and make moves that matter because you matter. #makemoves
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★★★★★
“It’s the only makeup brush you need.”
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★★★★★
“Multi-Tasker has helped me declutter my makeup bag.”
★★★★★
“This brush cuts my makeup routine in half!”
Multi-Tasker Inside: Eyebrow & Liner Brush
4-in-1 Makeup Brush Meet the makeup brush that lightens your toolkit. Our 4-in-1 brush equips you with everything you need for a flawless face — from concealer, blush, brows, and eyeshadow, now you
Outside: Angled Blush Brush
can do it all with one sleek, multitasking and space-saving tool. Twist off either end to reveal the eyeshadow or eyebrow brush. MSRP $28 Inside: Eyeshadow Brush
M30017
TESTER-M30017
AWARD WINNING Outside: Refillable Makeup Sponge
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
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Multi Tasker
Multi-Tasker Starter Kit Includes 1 display, 12 Multi-Tasker units, 1 tester unit and 1 free Multi-Tasker ($28 retail value). WHOLESALE $200 STARTER KIT W/ DISPLAY
BT-MUB-STKT
$200
Display + 1 Free Unit 200003
$25
7” W x 8.75” L x 13.25” H
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Overachiever 4-in-1 Makeup Brush Inside: Concealer & Eyeshadow brush
Multi-Tasker’s new BFF! An extension to our bestselling MultiTasker Brush, the Overachiever Brush combines additional essential makeup applicators into one easy
Outside: All-over powder brush
tool. All applicators are made of premium synthetic fibers. MSRP $28
Inside: Lip & Eye brush
M30055
TESTER-M30055
Outside: Foundation brush
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Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Overachiever Overachiever Starter Kit Includes 1 display, 9 Overachiever units, 1 tester unit and 1 free Overachiever ($28 retail value). WHOLESALE $200
STARTER KIT W/ DISPLAY
200038
$158
Display + 1 Free Unit 200037
$25
7” W x 8.75” L x 13.25” H
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Pen Pal
4-in-1 Makeup Touchup Pen Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-
Brow Pencil
stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are. MSRP $25
Lip Liner
eyeliner
brow pencil
lip liner
highlighter
IN A ROUGE (FAIR TO LIGHT) MAKE A
Eyeliner
MAUVE (LIGHT TO MEDIUM) BERRY BUSY (MEDIUM TO DEEP)
Highlighter
IN A ROUGE M30012
MAKE A MAUVE
TESTER-M30012
Travel-Friendly
M30013
Vegan & Cruelty-Free
BERRY BUSY
TESTER-M30013
M30011
Net Zero Plastic Footprint
Eco-Friendly
TESTER-M30011
Paraben Free
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Pen Pal Pen Pal Starter Kit Includes 1 display, 36 assorted Pen Pal units + testers, and 1 free Pen Pal ($25 retail value). WHOLESALE $493.75 STARTER KIT W/ DISPLAY
Starter Kit BT-PEN-STKT
$493.75
Display + 1 Free Unit 200004
$25
7” W x 8.75” L x 13.25” H
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Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
11th Hour Cream Eyeshadow & Liner Stick A bestselling cream eyeshadow and liner that delivers incredible payoff and stays with you for 11+ hours. They’re waterproof, smudge and creaseproof, easy to apply, and dry down to a soft, natural finish. Bonus! One end of the stick is a sharpener so you can turn it into a precision eyeliner. Boom!
Sharpe n -In
BABY PEARL
COFFEE BREAK
GOTTA GUAVA
TAUPE DOLLAR
CHARCOLIT
ESPRESSO SELF
BRONZE MEDAL
MAKING MAUVES
! er
Bui lt
MSRP $24
Bonus Alleyoop's Best-Selling Eyeshadow Stick Is Here to Simplify Your Life
This Best-Selling Eyeshadow Stick Is Basically the Opposite of That Giant Palette You Never Use
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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11th Hour BABY PEARL (SHIMMER) M30000
ESPRESSO SELF (MATTE) TESTER-M30000
BRONZE MEDAL (SHIMMER) M30001
M30002
Travel-Friendly
M30005
TESTER-M30005
MAKING MAUVES (MATTE) TESTER-M30002
COFFEE BREAK (MATTE)
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TESTER-M30004
GOTTA GUAVA (SHIMMER)
TESTER-M30001
CHARCOLIT (SHIMMER)
M30003
M30004
M30006
TESTER-M30006
TAUPE DOLLAR (MATTE) TESTER-M30003
Vegan & Cruelty-Free
M30007
Net Zero Plastic Footprint
Eco-Friendly
TESTER-M30007
Paraben Free
11th Hour 11th Hour Starter Kit Includes 1 display, 36 assorted 11th Hour eyeshadow sticks + tester units, and 1 free 11th Hour ($24 retail value).
WHOLESALE $493 STARTER KIT W/ DISPLAY
Starter Kit BU-11H-STKT
$493
Display + 1 Free Unit DIS-11H
$25
6” W x 8.75” L x 13.25” H
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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Stack The Odds Blush, Bronzer & Highlighter Trio A bestselling 3-in-1 stackable compact that packs a blendable cream blush, bronzer, and highlighter. Intentionally designed to be travel-friendly, it’s packaged in a stackable lightweight compact, and the cream formula doesn’t break in your bag or purse like
BLUSH
traditional powder products. Net wt. 0.28 oz / 8.1 g
MSRP $38
SASSY PANTS Fair to Light M30053
TESTER-M30053
BRONZER
SUNKISSED Light to Medium M30054
TESTER-M30054
HIGHLIGHTER
COCKTAIL HOUR Tan to Deep M30052
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TESTER-M30052
8 Multipurpose Makeup Products R29 Editors Love
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
Stack the Odds Stack the Odds Starter Kit Includes 1 display, 12 assorted Stack The Odds units + tester units, and 1 free Stack The Odds ($36 retail value).
WHOLESALE $260 STARTER KIT W/ DISPLAY
Starter Kit BU-STO-STKT
$260
Display + 1 Free Unit 200005
$25
8” W x 8.75” L x 13.25” H
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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Lip Goals Glossy Lip Balm Gleams like a gloss. Benefits like a balm. A new and innovative formula, this first-of-its kind lip balm moisturizes, smooths, softens and plumps lips with a subtle hint of color for everyday wear. KEY BENEFITS
Infused with hydrating and soothing ingredients for soft, smooth, and healthylooking lips. Calms, stimulates collagen and naturally plumps. Available in your everyday go-to nude shades. MSRP $15
SELF LOVE
PINK POSITIVE M30049
TESTER-M30049
ROSE & SHINE M30047
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Travel-Friendly
M30048
TESTER-M30048
DARE TO BARE TESTER-M30047
Vegan & Cruelty-Free
M30046
Net Zero Plastic Footprint
Eco-Friendly
TESTER-M30046
Paraben Free
Lip Goals Lip Goals Starter Kit 24 assorted units, 4 testers + 2 free units, display
WHOLESALE $220 STARTER KIT W/ DISPLAY
Starter Kit 200033
$220
Display + 2 Free Units 200032
$25
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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Go the Distance Lengthening & Strengthening Mascara The cleanest tubing mascara on the market that promotes longer and stronger lashes, with lasting wear and all day protection. KEY BENEFITS Infused with conditioning and hydrating ingredients to promote stronger and healthier-looking lashes. Easy to remove with warm water. The mascara will wash off in little tubes. MSRP $22 FULL SIZE (8 mL) MSRP $12 MINI SIZE (4 mL)
FULL SIZE - 8 ML M30051
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Travel-Friendly
MINI - 4 ML TESTER-M30051
Vegan & Cruelty-Free
M30050
Net Zero Plastic Footprint
TESTER-M30050
Eco-Friendly
Paraben Free
Go the Distance Go the Distance Starter Kit 12 units, tester + 1 free unit, retail display
WHOLESALE $162.50 STARTER KIT W/ DISPLAY
Starter Kit 200031
$162.50
Display + 1 Free Unit 200030
$25
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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In A Year On The Market, Alleyoop Sold Over 200K Units Of Its Multitasking Problem Solvers
This Best-Selling Eyeshadow Stick Is Basically the Opposite of That Giant Palette You Never Use
25 Low-Maintenance Beauty Products With Amazing Results
8 Multipurpose Makeup Products R29 Editors Love
Alleyoop’s New Second Skin Concealer Helped Me Cut Down My Makeup Routine, and It Doubles as Skincare.
7 Multi-Use Beauty Products That Speed Up Your Summer Routine (and Save You $$$)
Alleyoop's Best-Selling Eyeshadow Stick Is Here to Simplify Your Life
The Alleyoop Multi-Tasker 4-in-1 Makeup Brush Forever Changed the Way I Do My Makeup
OF B E A
2020
D
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A AW
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BE
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Award-Winning, Editor-Loved Products
WIN
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Sunsational SPF 50 Tinted Mineral Sunscreen MSRP $30
A non-nano, mineral-based, broad-spectrum SPF 50 sunscreen that protects the skin from UV radiation, with added skincare benefits and a light tint for a smooth, hydrated glow. Skin is visibly softer & smoother with more bounce & hydration Buildable, light to medium coverage Net wt. 30 mL
KEY INGREDIENTS KLEAIR ZnO (patent-pending): Protects from 99% of UV radiation & boosts antioxidant activity up to 200%. Niacinamide: Quenches skin with hydration, smooths skin texture & evens skin tone. Jojoba Esters: Minimizes redness & strengthen skin's moisture barrier.
Non-comedogenic High SPF 50
100% mineral-based
Radiant tint Reef-safe
Dermatologist approved
Available in 12 shades
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AURORA
DAWN
SUNRISE
GLISTEN
SHINE
BEAM
HALO
GOLDEN HOUR
SUNSET
HORIZON
STAR
TWILIGHT
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
AURORA
Sunsational
HALO M30022
TESTER-M30022
DAWN
M30027
TESTER-M30027
GOLDEN HOUR M30024
TESTER-M30024
SUNRISE
M30026
TESTER-M30026
M30032
TESTER-M30032
M30028
TESTER-M30028
M30030
TESTER-M30030
M30033
TESTER-M30033
SUNSET M30031
TESTER-M30031
GLISTEN
HORIZON M30025
TESTER-M30025
SHINE
STAR M30029
TESTER-M30029
BEAM
TWILIGHT M30023
TESTER-M30023
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Sunsational Starter Kit BU-SST-STKT
$660
Display + 1 Free Unit 200019
$30
13.125” W x 8.75” L x 13.25” H
Sunsational Starter Kit WHOLESALE $660
Includes 1 display, 36 assorted Skin Tint units + 12 tester units, and 1 free Sunsational Skin Tint ($30 retail value).
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Game Face Second Skin Concealer A crease-proof, medium-coverage concealer that blends seamLessly and provides skincare benefits to the undereye area and blemishes for a smooth, second skin finish. Available in 12 shades.
Spon g lt-In i u
MSRP $25
e!
B
Net wt. 8 mL
Travel-Friendly
Vegan & Cruelty-Free
TRAILBLAZER
GO-GETTER
SUPERSTAR
MVP
BRILLIANT
GOLDEN
STANDOUT
CHAMPION
ALL-STAR
ENERGETIC
WINNER
UNDEFEATED
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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TRAILBLAZER M30045
TESTER-M30045
SUPERSTAR
M30038
TESTER-M30038
M30040
TESTER-M30040
M30039
TESTER-M30039
M30036
TESTER-M30036
M30037
TESTER-M30037
MVP M30042
TESTER-M30042
BRILLIANT
GOLDEN M30035
TESTER-M30035
STANDOUT
CHAMPION M30041
TESTER-M30041
ALL-STAR
ENERGETIC M30034
TESTER-M30034
WINNER
UNDEFEATED M30044
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Game Face
GO-GETTER
TESTER-M30044
M30043
TESTER-M30043
Game Face Game Face Starter Kit Includes 1 display, 36 assorted Game Face units + 12 tester units, and 1 free Game Face Concealer ($25 retail value). WHOLESALE $550
Starter Kit BU-GF-STKT
$550
Display + 1 Free Unit 200018
$25
6” W x 8.75” L x 13.25” H
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Tip Off Snap & Swipe Makeup Removing Swabs Our liquid-filled cotton swabs tackle your makeup mishaps on the go. Snap the tip to release the liquid, then wipe off smudges, flakes and last night’s mascara. Each pack has 24 swabs.
MSRP $8 (24 SWABS)
S30008
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Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
Swipe Left Acetone-Free Nail Polish Remover Wipes For the kind of chips you can’t cash, these nail polish remover wipes are as easy as swipe and go. Even better, they’re acetone-free and keep your cuticles soft and hydrated. Stash these in your purse, at your desk, or wherever you think you might need to get rid of your nail polish in a hurry. Each Swipe Left comes with 30 nail polish wipes. MSRP $12 (30 WIPES)
S30023
9 Non-Acetone Nail Polish Removers To Try For Healthier, Happier Nails
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
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The Moisturizer Myth The beauty industry taught us that a moisturizer is different from an eye cream, but after further research and consultation with dermatologists, we discovered that you don’t need separate creams to moisturize your face and eye area. So we developed Dream Team 3-in-1 moisturizer, eye cream & mask a cream that’s safe to use all over the face. Simplify your skincare routine and save some money (eye creams can cost up to 5x moisturizers!).
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Dream Team 3-in-1 Moisturizer, Eye Cream & Mask Tripling as a nourishing daily moisturizer, eye cream and mask, Dream Team’s formula works like a dream to smooth, hydrate, and boost skin health. It’s infused with Hyaluronic Acid and Plant-Derived Squalane to improve skin hydration while locking in moisture, and Coconut Oil and Macadamia Nut Oil to nourish and improve skin smoothness. MSRP $35 FULL SIZE (50 mL) MSRP $15 TRAVEL SIZE (15 mL)
FULL S30010
TESTER-S30010
S30011
TESTER-S30011
MINI
Travel-Friendly
Vegan & Cruelty-Free
Net Zero Plastic Footprint
Eco-Friendly
Paraben Free
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Slow Your Roll All-Natural & Aluminum-Free Deodorant Hit the refresh button with an all-natural, aluminum and baking soda-free deodorant that keeps you feeling and smelling fresh all day.
KEY INGREDIENTS Coconut Oil: Protects & hydrates your _____________ skin. Zinc Oxide: Keeps you smelling fresh. ____________
MSRP $14 FULL SIZE (60g)
Magnesium: _____________ Helps to neutralize odor.
MSRP $8 TRAVEL SIZE (12g)
Available in 3 fresh scents!
Pomegranate
A sweet scent with fruity undertones
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Sage
A super-relaxing earthy and floral scent
Charcoal + Eucalyptus
A refreshing scent of eucalyptus with a hint of mint
POMEGRANATE (12G) S30000
TESTER-S30000
SAGE (12G) S30006
S30001
TESTER-S30001
SAGE (60G) TESTER-S30006
CHARCOAL EUCALYPTUS (12G) S30003
POMEGRANATE (60G)
TESTER-S30003
S30002
TESTER-S30002
CHARCOAL EUCALYPTUS (60G) S30004
TESTER-S30004
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All-in-One Razor For shower-free shaving. An award-winning 3-in-1 pocket-sized razor that packs everything you need for a clean, close shave on the go. Includes a refillable water spray bottle, a soap-free Shea Butter moisturizing bar, and two triple-blade razor cartridges. Even better, it's TSA-approved. MSRP $15 All-in-One Razor MSRP $12 Razor Refill Pack
S30012
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TESTER-S30012
S30024
TESTER-S30024
R30001
Voted the best On-The-Go Razor by Elle! 37
Wholesale Price List
Makeup
Bundles
Product Name
W/S PRICE
TESTER PRICE
CSPK
11th Hour Cream Eyeshadow & Liner Stick
$12.00
$6.00
6
Game Face — Concealer
$12.50
$6.25
6
Lip Goals - Glossy Lip Balm
$7.50
$3.75
6
Go the Distance Mascara (Full Size)
$11.00
$5.50
6
Go the Distance Mascara (Mini Size)
$6.00
$3.00
6
Overachiever — 4-in-1 Makeup Brush
$14.00
$7.00
12
Multi-Tasker — 4-in-1 Makeup Brush
$14.00
$7.00
12
Pen Pal — 4-in-1 Touchup Pen
$12.50
$6.25
6
Stack The Odds — Blush, Bronzer, Highlighter
$19.00
$9.50
4
Sunsational — SPF Skin Tint
$15.00
$6.25
3
Tip Off — Makeup Removing Swabs
$4.00
$ -
6
Product Name
W/S PRICE
CSPK
$550.00
1
$200.00
1
$268.75
1
$493.00
1
$260.00
1
$655.00
1
$158.00
1
$220.00
1
$162.50
1
Product Name
W/S PRICE
CSPK
Multi-Tasker Display
$25.00
1
Pen Pal Display
$25.00
1
11th Hour Display
$25.00
1
Stack the Odds Display
$25.00
1
Game Face Display
$25.00
1
Sunsational Skin Tint Display
$30.00
1
Lip Goals Display
$25.00
1
Go the Distance Display
$25.00
1
Overachiever Display
$25.00
1
Game Face Starter Kit:
Concealer — 36 Assorted Units + 1 Free Unit ($25 value), Custom Display, Testers
Multi-Tasker Starter Kit:
4-in-1 Makeup Brush — 12 Units + 1 Free Unit ($28 value), Custom Display, Tester
Pen Pal Starter Kit:
4-in-1 Touchup Pen — 18 Assorted Units + 1 Free Unit ($25 value), Custom Display, Testers
11th Hour Starter Kit:
Cream Eyeshadow & Liner Stick — 36 Assorted Units + 1 Free Unit ($24 value), Custom Display, Testers
Stack the Odds Starter Kit:
Blush, Bronzer, Highlighter — 12 Assorted Units + 1 Free Unit ($36 value), Custom Display, Testers
Sunsational Skin Tint Starter Kit:
SPF Skin Tint — 36 Assorted Units + 1 Free Unit ($30 value), Custom Display, Testers
Skincare Product Name
W/S PRICE
TESTER PRICE
CSPK
Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Full Size)
$17.50
$8.75
6
Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Mini Size)
$7.50
$3.75
6
Overachiever Starter Kit:
4-in-1 Makeup Brush — 9 Units + 1 Free Unit ($28 value), Custom Display, Tester
Lip Goals Starter Kit:
Glossy Lip Balm — 24 Units + 2 Free Units ($30 value), Custom Display, Tester
Go the Distance Starter Kit:
Tubing Mascara — 12 Units + 1 Free Unit ($22 value), Custom Display, Tester
Body Care Product Name
W/S PRICE
TESTER PRICE
CSPK
All-In-One Razor
$8.00
$4.00
6
Slow Your Roll Deodorant - (Full Size)
$7.00
$3.50
6
Slow Your Roll Deodorant - (Mini Size)
$4.00
$2.25
6
Stay Sharp — Razor Refill Pack
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$6.00
$ -
6
Displays
Terms + Conditions
Wholesale Order Terms + Conditions Payment Options All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.
Shipments Standard shipping is Fedex, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.
Prices, Terms + Conditions All prices are wholesale. Current prices, terms and conditions are subject to change without notice.
Minimum Advertised Price Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.
Prohibited Internet Sales By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, eBay or Groupon. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written preapproval by Alleyoop. Without written pre- approval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.
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BEAUTY THAT
makes moves
MEETALLEYOOP.COM
(323) 892-2020 sales@meetalleyoop.com www.meetalleyoop.com