THE ADDRESS Magazine No14

Page 207

A stunning villa that offers exclusivity with timeless style and grace

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ptimism is returning to real estate markets around the globe, with luxury real estate outperforming other segments of the property market. Much of the action is focused on the ultra-high end, even more so than a few years ago. Many markets are benefiting from a growing investor confidence that prices have hit bottom, and as real estate finally shows signs of improvement, a consensus is emerging among property experts that now is the time to get back into real estate investments. A perfect example is the growing demand for upscale properties in the cosmopolitan city of Marrakech from discerning professional investors and second-home buyers from around the globe. A perennial favourite, Marrakech is an extraordinarily exotic city, with its drama heightened by its majestic location at the foot of the Atlas Mountains. This magical city is one of the most fascinating and popular holiday destinations, boasting boutique hotels furnished in high style, top chef-run restaurants and lavish www.theaddressmagazine.com

hammams, all within a 3-hour flight of most European capitals. The city has long laid claim to being the place where the rich and famous may get away from paparazzi and other prying eyes, to enjoy the intoxicating scents and sounds of North Africa. It is a legendary haven for artists, writers, movie stars, musicians and film directors. Chaplin, Hitchcock, Omar Sharif and Doris Day have all ventured here, as have the Rolling Stones, Brad Pitt and Angelina Jolie, Julia Roberts and P. Diddy. The fashion world has long flocked here for both the inspiration and magic this captivating city offers. Yves Saint Laurent and Jean Paul Gaultier have both lived here. Naomi Campbell and Kate Moss are regular visitors. And the cream of Europe's DJ set flock to the city, with David Guetta, Martin Solveig and Avicii playing to well-heeled crowds of the beautiful people. Marrakech has always been this way, an established outpost full of glamour, myths and mystery, as well as being a gateway to the Sahara Desert and the awesome Atlas Mountains. 207


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