Healthcare Sales Guide by DistributorCentral

HEALTHCARE GUIDE HEALTHCARE GUIDE

Marketing promotional products and apparel to the second largest buyer in the industryHealthcare

As the second-largest market for promotional product buyers, healthcare continues to expand as an opportunity for distributors. From hospitals and pharmacies to local doctors and dentist’s oﬃces, healthcare clients regularly purchase a wide array of promotional products.

The second largest market for promotional products.

With over 1.5 billion dollars in sales, the healthcare sector is also the largest employer in the US, with 18 million employees. Promotional items are widely used to drive new customers, create retention, leave a positive impression on patients and customers, and show appreciation to the medical staﬀ.

HEALTHCARE

Dentists and Optometrists Calendar of Events Pharmaceuticals & Biotechnology Veterinary Nursing Nursing Home

Campaigns American heart month - February Breast Cancer Awareness Month - October 5 6 7 8 9 10 11 12 13 14 15 16

Hospitals and Independent clinics Physicians gifts and Recruitment Hospital Essentials

Awareness

TABLE OF CONTENTS TABLE OF CONTENTS

Get your foot in the door Get your foot in the door

Get in touch with local healthcare businesses and ask the following questions to get the conversation going:

How do you promote sales and advertise specials?

What types of marketing do you practice to attract new patients?

How do you connect with patients who need checkups or follow-up appointments?

Do you oﬀer any type of referral or loyalty program?

Do you want your patients to be aware of speciﬁc awareness months/events?

Larger hospitals have an in-house marketing department that handles promotional products. Find out where they struggle.

Hospitals and Independent clinics Hospitals and Independent clinics 5

Patient giveaways and retention

Healthcare providers are deploying various marketing strategies to maintain their existing patients and give them a positive feeling about the visit. These strategies include giving away a functional item with its name. Pillboxes, car accessories, or even a nice keychain can do the trick.

Collapsible Travel Cup Pill Holder

CB1372

Collapsible pill holder where you open the lid, lift up the sections, and reveal the 5.5 oz. cup.

Ear Buds In Case With Matching Covers - Giveaway

UB1335

The ear buds and their colorful matching interchangeable covers are protected in a hard plastic traveling case.

Round Handle Tote Bag

TB3224

Unique round handle tote bag features a generous main compartment and reinforced stitching for added durability.

Finger Hug Phone Stand And Grip Holder

PH2020

Customize your own gorgeous mobile accessory with full color logo - can be easily attached to your device with its sticky back.

Physicians gifts and Recruitment Physicians gifts and Recruitment 6

National physicians week is mentioned in March. Express gratitude to the medical staﬀ when giving away valuable items such as the wireless charging mouse pad or executive wooden pen sets (personalize with their names!)

Qi Wireless Charging Pad Mouse Mat

WC9600

High tech 2-in-1 mouse pad and Qi wireless charging station compbined into one.

Deluxe Windshield Sun Shade

UB1350

High quality collapsible car sun protector that pops open and folds easily for easy storage.

Luxury Wooden Pen Set - 2 Pens In Case

PS9115

Magniﬁcent wood set includes 2 luxurious pens and an impressive matching case.

Hugo

Boss

set gear matrix

HPBEK007L Hugo Boss set gear matrix (ballpoint pen, key ring & speaker).

Engaging with prospective doctors and medical staﬀ at health trade shows and career fairs is more eﬀective when giving away a memorable item that expresses the organization's beliefs.

Folding Polyester Shopping Bag / Pouch

FB9130

This polyester tote shoppers bag oﬀers the quality, strength and appearance you're looking for.

USB Magnet Charging Cable w/ Keychain 2 In 1

AC8025

The useful magnetic 2-in-1 charger keychain features a magnet clasp mechanism and is extremely handy!

Sprinters Glow In The Dark Silicone Bracelet

SB6196

Glow in the dark silicone bracelet that is durable and resistant to wear and tear.

Hospital Essentials Hospital Essentials 7

Plastic Snap Wristband

TW1192

Made of comfortable, durable, stretch resistant and waterproof pvc plastic.

Custom 1/2" Polyester Lanyard - Silk Screen

LL2395

It's made of top-quality 100% polyester, measures 1/2" wide, comes in several amazing colors, and features your choice of attachment

Stethoscope ID Tag

UB1120

This colorful round plastic identiﬁcation tag clasps around the rubber tubing of the stethoscopes.

Custom Printed 3 Ply Face Mask

CV4966

Print your custom logo on these disposable 3-Ply face surgical masks with elastic earloops.

Nitrile Gloves Medical Grade

CV1999

We only carry the best medical nitrile gloves brands - our Nitrile powder-free and latex-free gloves are convenient and disposable.

Custom Printed KN95 Face Mask - FDA Approved

CV4989

Custom Printed KN95 masks individually bagged FDA approved.

Custom Printed 3 Ply Disposable Face Mask - Youth Size

CV4955

Suitable for boys and girls up to 13 years of age, individually packed withelastic ear loops and a nose bridge.

Promotional items are an eﬀective way of getting your practice noticed and delighting patients at the same time. These gifts will reinforce patient loyalty and encourage them to tell family and friends about their amazing experience at the dentist's.

Swanky Novelty Smiley Pen

NP2745

The 80gsm non-woven polypropylene material oﬀers the quality, strength and appearance of cloth. without scratching.

Smile Keychain Bottle Opener, Flashlight and Tape Measure

UB2540

3-in-1 handy key holder pocket tool extremely useful both outdoors and at home.

Clearly promote your message to patients with practical giveaways such as eye-wear accessories

Non Woven Die Cut Bag

UB2640

Drawstring Microﬁber Pouch

UB1150

Secure your pouch with the safe drawstring closure. Perfect for sunglasses shops or optometrists.

Dentists Dentists

Calendar of Events Calendar of Events 9

When it comes to the healthcare market, you must consider legislation and its eﬀects. Be aware and proactive so you can solve your customer's problems.

January

- National Intravenous Nurse Day

- National Blood Donor Month

- National Volunteer Blood Donor Month

- Cervical Health Awareness Month

- National Glaucoma Awareness Month

- Thyroid Awareness Month

- National Birth Defects Prevention Month

February

- National Women Physicians Day

- National Wear Red Day for Women’s Heart Health

- World Cancer Day

- National Donor Day

- Patient Recognition Week

- Alzheimer’s and Dementia Staﬀ Education Week

- National Heart Month

- National Cancer Prevention Month

- International Prenatal Infection Prevention Month

- AMD/Low Vision Awareness Month

- National Children’s Dental Health Month

March

- Registered Dietitian Nutritionist Day

- World Oral Health Day

- Patient Safety Awareness Week

- National Poison Prevention Week

- National Doctors Day

- National Nutrition Month

- National Kidney Month

- National Developmental Disabilities

- Awareness Month

- National Save Your Vision Month

April

- World Health Day

- National Public Health Week

- World Health Worker Week

- Stress Awareness Month

- National Autism Awareness Month

- National Cancer Control Month

- National Parkinson’s Awareness Month

- National Occupational Therapy Month

May

- Nurses Week

- National Hospital Week

- National Nursing Home Week

- National American Stroke Month

- National Mental Health Month

- National Asthma and Allergy Awareness Month

- Arthritis Awareness Month

- Hepatitis Awareness Month

- National Physical Fitness and Sports Month

- Employee Health and Fitness Month

- Healthy Vision Month

June

- Cancer Survivors Day

- National Migraine Awareness Week

- National Running Day

- National Nurse Assistants Week

- Men’s Health Month

- National Safety Month

- Cataract Awareness Month

July

- National Parents’ Day

- Eye Injury Prevention Month

- UV Safety Month

August

- Health Unit Coordinators Day

- National Health Center Week

- National Wellness Month

- Children’s Eye Health and Safety Month

- Medic Alert Awareness Month

Doctor'sOrder

September

- World Heart Day

- National Women’s Health & Fitness Day

- Healthy Aging Month

- National Cholesterol Education Month

- National Alcohol & Drug Addiction

- Recovery Month

- National Ovarian Cancer Awareness Month

- National Prostate Cancer Awareness Month

- Leukemia, Lymphoma and Myeloma Awareness Month

- National Childhood Obesity Awareness Month

- National Traumatic Brain Injury Awareness Month

October

- World Mental Health Day

- National Primary Care Week

- National Healthcare Quality Week

- National Health Education Week

- National Dental Hygiene Month

- National Breast Cancer Awareness Month

- National Chiropractic Month

- National Physical Therapy Month

November

- Home Care Aide Week

- World Antibiotic Awareness Week

- National Alzheimer’s Disease Awareness Month

- American Diabetes Month

- Lung Cancer Awareness Month

- National Home Care & Hospice Month

- Stomach Cancer Awareness Month

- National Family Caregivers Month

December

- World AIDS Day

- National Hand Washing Awareness Week

- National Inﬂuenza Vaccination Week

Pharmaceuticals & Biotechnology Pharmaceuticals & Biotechnology 10

The pharmaceutical sector is crowded with many brands seeking attention from customers and doctors. Marketing and promotion strategies must be carefully crafted so that doctors ﬁnd them credible. Pharmaceutical companies regularly hand out freebies to doctors and to their patients.

Fold Up Shopper Tote Bag / Pouch

SB9363

This polypropylene tote bag oﬀers the quality, strength and appearance of cloth.

Travel Carrying Mouse Bag And Pad Combo

MP4128

Mouse pad is made out of quality neoprene material, providing for maximum comfort and eﬃciency.

Techno-tote Electronic Accessories Organizer

Case TC2000

These portable electronics accessories cases keep you connected while on the go with smart organization!

Javelin Stylus Pen Combo

UB1340

This classic curvy plastic ballpoint pen features stylus at the pens tip, oﬀering a 2-in-1 advantage.

Digital Electronic Timer Pill Box

PB2844

The technological superior multi-functional digital pill box has cool functions such as a built in timer, alarm reminder, 6 buttons for easy operation and a 24 hour clock.

Contemporary Business Card Holder

CC8983

This stylish contemporary business card holder case of silicone provides a tough protective barrier while still feeling soft and ﬂexible.

Not all pharmaceutical companies target the same audience. While some pharmaceutical brands focus on reaching parents, others provide medications and products for the elderly. A complete understanding of the audience you want to reach is one of the most important elements to keep in mind when building a pharmaceutical company and brand.

Veterinary Veterinary

People love their pets and treat them like their children. Oﬀer veterinary clinics, pet shops, groomers, and other similar organizations to use themed promotional products, create loyalty, and keep customers returning.

Pet It Dog Leash

UB1190

Take your beloved pet for a walk with this colorful pet leash, made of washable and durable woven polypropylene.

3-In-1 Compass

Thermometer Whistle

ST1813

This survival tool issmall enough to ﬁt in your pocket, it features 3 useful functions: Whistle, Compass, and Thermometer.

Flashing LED Pet Dog Collar Pendant

PR6602

These glow in the dark bone shaped led reﬂectors easily attach to cat or dog collars with the attached lobster clasp key ring.

Bone Dog Bag Dispenser with Carabiner

BD5450

The bone shaped waste bag dispenser is both cute and extremely useful. The waste bags are pulled through the opening on the side of the dispenser or through the opening at the bottom.

Nursing Nursing 12

Nurses appreciation

Nurses week is celebrated annually in May, and what better way to show your appreciation than to give a branded gift. Healthcare organizations host a special celebration or reception to recognize and honor the nurses in the community. Nurses can be found in hospitals, home care, schools, homeless shelters, or clinics, and all love an appreciation gift.

Hydrate Silicone Collapsible Sports Water Bottle 20Oz

WB6735

This uniquely designed gorgeous drinking bottle is made of the highest quality and eco friendly materials.

Collapsible Stainless Steel Straw with Cleaning Brush and Case

SS5000

This innovative straw can bend like a plastic straw, you can even fold it into a small size and put into the case.

Screen print Port Authority® Lunch Bag Cooler.

BG500

Forget the brown bag. Take your lunch in this cooler that has a heat-sealed waterresistant lining for easy cleanup.

Doc's Syringe Multi Color Neon Highlighter

SH8395

This uniquely styled and shaped syringe highlighter features a clear barrel that resembles a real syringe to avoids confusion about the color with a detachable cap.

TWS Wireless Stereo Earbuds

PWB5111

These high quality and great sound earphones make for a perfect premium promo gift.

2-in-1 10,000mAh Wireless Power Bank with UV Sterilizer

This fantastic device features a powerful 10,000 mAh powerbank that can charge your phone wirelessly with QI technology and a UV Sterilizer

Screen Print Gildan®Heavy Blend™ Hooded Sweatshirt

SH4854

Print your message or logo on these highquality Gildan Hoodies! We can screen print front, back and sleeve with up to a 6 color logo.

Nursing Home Nursing Home 13

Nursing home, senior living and hospice

As the elderly population grows, nursing home and home healthcare organizations are getting more and more competitive. Care providers need to be creative and stand out and market their services. Promotional products are key for getting referrals and as recruitment gifts to ﬁnd new patients and their families.

Vacuum Insulation

Stainless Steel Mug - 12oz

PWB1648

The unique sip-through lid mugs keep your beverage cold for 10 hours or hot for 3 hours. It's made of foodgrade stainless steel.

Custom Label Hand Sanitizer

2 Oz 75% Alcohol - FDA

PWB9757

FDA registered 2 oz antibacterial hand sanitizers come in a squeezable bottle and contains 75% ethyl alcohol.

Neshek Massage Gun and Power Bank - 5000 mAh

PWB3887

Our Neshek massage guns feature a powerful 3200 pulses per minute while remaining quiet.

Doc's Pill Box W/ Cutter

PC1668

Pill organizer with four separate compartments keep your medication organized and easily accessible

Cotton Kitchen TowelFull Color

15.5" x 23.5"

KT8554

These elegant full-color digital printing kitchen towels are made of high-quality 180GSM 100% cotton.

Custom Printed KN95 Face Mask - FDA Approved

CV4989

Custom Printed KN95 masks individually bagged FDA approved.

Ultimate Sewing Kit Purse

SK0722

Super cute sewing set in an attractive leatherette pouch that looks like a little purse!

Awareness Campaigns Awareness Campaigns

In our industry, It is key to always plan ahead and reach out to prospects at least 3 months before an event. Don’t wait until it's too late to fulﬁll the order, and don’t let your competitors beat you to it! Awareness months are a perfect opportunity for using promotional products.

National Blood Donor Month - January

During the winter months, the demand for blood donations increases while the number of donations tends to decrease due to adverse weather conditions. To increase donations, organizations often practice campaigns that utilize handing out promotional products to incentives their community members.

Covid-19 Vaccine Card Holder

VH2021

Keep track of your Covid vaccination card and prevent it from getting damaged bystoring it in our branded holders.

Pop It Fidget Toy - Tear

Drop Shaped Full color

ST8278

Print your full-color logo on the tear drop surface of this shaped toy! It can also use as a coaster.

Classic Metal Bottle

Can Opener Keychain

BO1995

Sturdy anodized aluminum bottle opener with 2 In 1 design pries oﬀ metal bottle caps with ease or ﬂip the wrench to lift pop-top tabs.

Leatherette Vaccine

Card Holder - Deboss / Aluminum Foil

VH3000

Show proof of being vaccinated with this luxurious faux leather card holder with a clear pocket on the reverse side.

Screen Print Gildan®DryBlend® 50 Cotton/ 50 Poly T-Shirt

DF9155

Print your message or logo on these high-quality Gildan Dryblend T-Shirts!

15 American heart month - February American heart month - February

There are several ways that organizations, including hospitals and clinics, can promote the importance of heart health and raise awareness for Heart Month. For example, hosting events and fundraisers that include a heart-healthy cooking seminar, exercise tips, and motivation, or blood pressure screening events. Or, Partner with schools or other community organizations to oﬀer educational sessions to raise awareness among young people about the importance of heart health. Giving away promotional products that encourage timely checkups and a healthy lifestyle is going to make each of these campaigns memorable.

Full Color 22oz Stainless Steel Water Bottle

PWB57925

The vacuum-sealed double wall construction and water tight seal on these stainless steel bottles will keep your drink hot or cold all day, perfect for at school or work.

Washington Heart Mobile Phone Ring Grip Holder and Stand

PH5326

Heart shape cellphone accessory can be easily stick to your device and provide a more convenient and secure ﬁnger grip.

Cool Towel - Patented Super Cooling Towel

Made of 175 GSM polyester with a mesh pattern, this ice-cool towel is chemical-free, durable, soft, and skin-friendly.

Pop It Fidget Toy -

novelty toyIt's made of measures 5" x 5", comes in many vibrant colors, ﬂexible, waterproof and

BREAST CANCER

AWARENESS MONTH

BREAST CANCER AWARENESS ITEMS

Quality, FDA, CE certiﬁed items to keep healthy and safe during these chellenging times.

Organizations invest a lot in showing support for breast cancer patients, survivors, victims and research institutions by giving out breast cancer awareness gifts. The pink ribbon is the international, unifying symbol that expresses moral support for those aﬀected. Promotional products such as pink bracelets bags, pins, umbrellas, apparel and much more are utilized regularly for raising awareness and in charity walks, and fundraising events. They are used to promote awareness of the dangers of breast cancer, resold to aid patients ﬁnancially, encourage check ups, fund research, and more.