Event Swag? We've got a sock for that.
2024 Lookbook
Custom socks for event swag. One of the most important things to think about when hosting an event is your event marketing strategy. Effective event marketing occurs before, during, and even after an event. Even if you’re hosting virtual events it’s important to set a marketing budget. Marketing events can help you increase brand awareness, network and form connections with your vendors/VIPs, and get more leads. There are many marketing channels for your event including event websites, social media, email campaigns, and our personal favorite, custom socks!
Unique and quality custom socks are one of the best event promotion swag ideas. Branded socks allow you to promote your event and give your VIPs gifts. They’re not size-dependent and they’re made in the USA! Finding event giveaways doesn’t have to be difficult and wasteful. We can help you create high-quality unique and branded event swag that doesn’t end up in the trash. Custom socks are eco-friendly and will get used again and again by everyone!
What to buy
Item #1001
Cotton Crew: Flagship Ships in:
5 Days
Minimum: 30 Pairs Made in:
USA
Made of:
75% Cotton, 21% Nylon, 4% Spandex
Middle Wrap Ships in:
5 Days
Minimum: 30 pieces Made in:
USA
Made of:
Paper
Item #100125
Cotton Crew: Choice Ships in:
15 Days
Minimum: 120 Pairs Made in:
India
Made of:
75% Cotton, 22% Nylon, 3% Spandex
Item #99010
Gift Boxes Ships in:
5 Days
Minimum: 30 Boxes Made in:
USA
Made of:
Cardboard
Testimonials
Testimonial:
Contino Bridget of leading global enterprise, Contino, was interested in "...a smaller swag item with our mascot Maurice on it, and these have gone over exceptionally well with clients and at conferences!" Contino partnered with a custom sock manufacturer to promote and elevate their company swag and said, "...the socks are super high quality and everyone we give them to is obsessed with them!"
Testimonial:
Affinity There's a new generation of creative apps for professionals, and Affinity is leading the way. Anne Gherini from Affinity said, "We were searching for a unique branded item that could be easily shipped to our customers and prospects. Custom socks covered all the boxes that Affinity was searching for - creativity, unique, compact, and shippable...our team and prospects love them so much we had to order more."
Testimonial:
Bright Defense Bright Defense offers a comprehensive cybersecurity program that meets various compliance frameworks, such as SOC 2, HIPAA, and CMMC. They cater to small and medium businesses, SaaS companies, and managed service providers, making them the ideal partner for all compliance needs. To promote their cyber savvy model and engage their trade show audience, Bright Defense was looking for a fun custom promotional item that stood out and aligned with their brand. “The socks were almost too big of a hit. We had to hide them and only give them to people with a genuine need in our compliance services because everyone wanted them.”
Bright Defense integrated custom branded socks into their marketing initiatives, specifically to promote SOC 2 compliance. They launched the "Socks for SOC 2" campaign at a recent trade show, and it was a huge hit, drawing people into their booth. They plan on giving out branded socks to their clients and continuing the campaign. Having a product like custom socks brings together a tradition for your company and clients and is a lasting impression that one does not forget.
Event Swag Inspo
Socks in a Box for Virtual Events Our Sock in a Box not only looks like a gift, but it can be individually mailed to event attendees. Simply provide us with a list of addresses, and, for a small fee, we will be happy to mail them out individually for you!
One in the bag, one in the booth Put one sock in the swag bag, and keep the matching sock in your booth to drive traffic to your booth from the first touchpoint.
Bulk Sock Orders with Event-Specific Header Cards Buying your sock design in bulk for all of your shows, and splitting the packaging up into smaller segments to represent show-specific messaging, allows you to save on cost.
QR Code on the Header Card for Lead Generation Including a QR code on your custom Header Card can give you datadriven information about which leads are more interested and more primed to buy.
Custom Cozy Socks in the Room Drop Including a pair of our incredibly cozy Cotton Athletic Crew socks in a hotel room drop bag is a great way to make your event attendees feel cared for, while still promoting your brand.
Crunching the numbers
How Swag Giveaways Can Create Event Success
52%
60%
of attendees are more likely to enter an exhibit if they’re offering some kind of giveaway or freebie (Princeton Marketing)
or more recipients of promotional products will look the brand up online later (SAGE)
72% of consumers say the quality of a promotional item impacts brand reputation (PPAI)
85% of product recipients did business with the advertiser who gave them the item (SAGE)
FAQs How does sizing work?
What's the most popular sock for event giveaways?
We offer a one-size-fits-most option that fits women's shoe sizes 6-11 and men's shoe sizes 7-12. Ask about our extended size options, as well as, youth and baby.
Our Flagship Cotton Crew (#1001) is the most popular and versatile for event giveaways.
Will I get the socks in time for my event?
What is the minimum order quantity?
Once you submit your logo, our designers will return FREE virtual designs in as soon as 1-2 business days. Once they are approved and your socks go into production, they will be on their way to you in as soon as 5 days from North Carolina.
Our MOQ for our flagship cotton crew (#1001) is 30 pairs. This allows you to make sure everyone at your event has something to bring home and remember you by. You can also keep extras on hand for future events so you're always prepared.
Do you offer custom sock packaging?
Do you offer PMS color matching?
Yes! We offer top wraps, middle wraps, and fully custom boxes perfect for 1, 2, or 3 pairs. Ask an account manager for more details!
We can custom dye yarn to match your brand colors, however, it does add expense and time to production. Ask an account manager to see the 50 different yarn colors we keep in stock.