Company stores? We've got a sock for that. 2024
Lookbook
Custom socks for company stores. Company stores are trending right now, and for good reason! Company stores make it easy for your company to run employee recognition programs, bulk buy for marketing teams, send client gifts, and onboard new remote hires. Since running a company store makes so many things so much easier, choosing and stocking products for your company store should be easy as well. That's where custom socks come in. Custom socks are completely customizable from top to toe, so you can integrate them seamlessly (pun intended) into any and all of your company store campaigns. Even the header card can be printed with hashtags or QR codes to support your campaign messaging.
Custom socks with your logo on them are a one-size-fits-most wearable item that fit almost everyone, from a Women's Size 6 - Men's Size 11. And, with a low minimum of 30 pairs and the quickest turn at only 5 days, they are an excellent item to run as a pre-sale before you buy in bulk. Read on to see how custom socks can fit into your company store.
Crunching the numbers
The Impact of Company Stores
44% Increase in employee performance with properly structured incentive programs (Blackhawk Network)
70% Percentage of Forbes Global 2000 companies who use gamification to boost retention, engagement, and revenues (Blackhawk Network)
26%
90%
Potential reduction in harmful air emissions by switching your company store to a fulfillment center (BusinessWire)
Reduction in order management costs by streamlining your company store ordering process (Forrester Research)
Company Store Inspo
Get creative with
company stores. Some of the best ideas for employees, new clients, big accounts, and all-around fans.
"We already had socks in our swag, but since we had a renaming and rebranding this year, we needed an updated version. So 60% went to our team, and our founders had conferences soon, so we took the opportunity to give out socks as a small souvenir which ended up being the biggest success of the conferences!" Matilde Bachino, Marketing Manager, Slantis
Custom socks are the Swiss Army Knife of company swag, which is perfect for company stores because many departments can use one sock order for a variety of reasons and campaigns. From quick turn, to fully custom design, to a variety of styles and packaging options, custom socks are the one-size-fits-most wearable that is a one-sock-fits-most option for your company swag store. Here are our top 5 favorite ways we've seen custom socks used in company stores.
Onboarding Kits for Remote Employees Our Sock in a Box not only looks like a gift, but the box is strong enough to be a mailer box and support individual fulfillment. And, with 1-, 2-, and 3-pair options, we've got flexible solutions for new hires at all levels.
Send QR Codes to Prospective Clients Use your company store to leverage a direct mail campaign to prospective clients. Once they redeem their e-gift through a digital campaign, direct them to a specific landing page to get them further down the sales funnel!
Self-Care Packages for Employees and Clients Your employees work hard for your business, and your clients work even harder for you. Send them a code to redeem a small token of your appreciation with a variety of items designed to help them relax, rewind, and renew.
Virtual Store for Trade Show Giveaways Shipping items in bulk to trade shows can be expensive and unreliable. You can also waste giveaways on prospects who throw the item away before they get home. Give attendees a code to shop at your virtual store, and provide them with a variety of items to choose from so they get a more individualized touchpoint.
Renewal Gifts for Clients Empower your sales team to nurture their leads not only in the last stages of the sales funnel, but also once they become loyal clients. By allotting a budget to each individual Account Manager, your sales team can send client gifts proactively before their contract is up for renewal.
Work-aversary Gifts for Employees Have your employees fill out a personal profile, and set your company store to automatically send them appreciation kits on significant work anniversaries. Kits like this one featuring custom socks, delicious cookies, and a custom notebook, will ensure your employees stay engaged and feel appreciated for years to come.
What to buy
Item #1001
Cotton Crew: Flagship Ships in:
5 Days
Minimum: 30 Pairs Made in:
USA
Made of:
75% Cotton, 21% Nylon, 4% Spandex
Item #99010
Gift Boxes Ships in:
5 Days
Minimum: 30 Boxes Made in:
USA
Made of:
Cardboard
Item #4001
Cotton Athletic Crew Ships in:
5 Days
Minimum: 30 Pairs Made in:
USA
Made of:
75% Cotton, 21% Nylon, 4% Spandex
Item #4601
Cotton Athletic Ankle Ships in:
5 Days
Minimum: 30 Pairs Made in:
USA
Made of:
75% Cotton, 21% Nylon, 4% Spandex
Item #4901
Cotton Quarter Crew Ships in:
5 Days
Minimum: 30 Pairs Made in:
USA
Made of:
75% Cotton, 21% Nylon, 4% Spandex
Middle Wrap Ships in:
5 Days
Minimum: 30 pieces Made in:
USA
Made of:
Paper
Case Studies
Case Study:
Technica Communications Founded in 2009 and based in Palo Alto, California, Technica Communications is an award-winning, boutique, public relations, social media, and content marketing firm. With over 90% of its client base focused on the cleantech and sustainability markets, Technica possesses the deep expertise and contacts required to deliver top-quality results in these challenging sectors.
As a fully remote company, its biggest priority is connecting with its clients and internal team beyond meetings, emails, and messages. Since everyone is located around the world, there are few chances to schedule in-person retreats and gatherings. "We wanted to gift our clients and internal team something practical they could use daily. With many staying home due to the pandemic, we thought socks would be a perfect idea,” says Technica Communications.
“In addition to gifting socks for this year’s thank you gift, we also sent a postcard with photos of employees, so clients, and team members, could see the great people they work with on a daily basis at Technica!”
Case Study:
Greenlight Guru Greenlight Guru was looking for a swag item that would help them stand out and be a worthwhile giveaway item. They wanted to use this swag item for new hire swag boxes and conferences (in-person & virtually). Greenlight says, “The socks are always the first thing to go from any booth at conferences. And we don't have to throw them at people to get rid of them, people come to the booth looking for them."
Case Study:
Affinity There's a new generation of creative apps for professionals, and Affinity is leading the way. Anne Gherini from Affinity said, "We were searching for a unique branded item that could be easily shipped to our customers and prospects. Custom socks covered all the boxes that Affinity was searching for - creativity, unique, compact, and shippable...our team and prospects love them so much we had to order more."
FAQs How does sizing work?
What's the most popular sock for company stores?
We offer a one-size-fits-most option that fits women's shoe sizes 6-11 and men's shoe sizes 7-12. Ask about our extended size options, as well as, youth and baby.
Our Flagship Cotton Crew (#1001) is the most popular and versatile for company stores because it can be used for so many types of campaigns and purposes.
What is the minimum order quantity?
Do you offer PMS color matching?
Our MOQ for our Flagship Cotton Crew (#1001) is 30 pairs. This allows you test the waters with a new product on your store without committing to a huge inventory that you have to pay to store.
We can custom dye yarn to match your brand colors, however, it does add expense and time to production. Ask an account manager to see the 50 different yarn colors we keep in stock.
Do you offer custom sock packaging? Yes! We offer top wraps, middle wraps, and fully custom boxes perfect for 1, 2, or 3 pairs. Ask an account manager for more details!