PetGroomer.com Magazine Winter 2020 - State of the Industry Report by findagroomer

eGroomer Journal January / March 2014

January / March 2020 Vol. 10, Ed. 1 PetGroomer.com Publications

M A G A Z I N E

22nd Annual Industry Report Industry Challenges ● Table Renting Bans ● Downsizing Businesses Grooming Prices Up ● Grooming Wages ● Self-Employed Income Up Where the Groomers Are ● 4 Day Workweek? ● Education & More Starts on page 50

Daily News for Groomers

Virtual Reality

GroomWise.com

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INDUSTRY CALENDAR

FEBRUARY 2020 February Pet Quest 20 to 23, 2020 Wilmington, OH Groom Expo West www.barkleigh.com Pasadena, CA www.groomexpowest.com MARCH 2020 March 7 to 10, 2020 Atlanta Pet Fair Atlanta, GA www.atlantapetfair.org APRIL 2020 April 2 to 5, 2020 Intergroom Secaucus, NJ www.intergroom.com

April 27, 2020 Pet Boarding & Daycare Expo Pasadena, CA www.barkleigh.com MAY 2020 May 14 to 17, 2020 Northwest Grooming Show Tacoma, WA www.nwgroom.com May 30 to 31, 2020 World Dog Expo New York City, NY www.worldexpo.dog

January October / March December 20192019 PetGroomer.com Publications

JUNE 2020 June 11 to 14, 2020 PetQuest Wilmington, OH www.pqgroom.com AUGUST 2020 August 13 to 16, 2020 All American Grooming Show Schaumburg, IL www.aagroom.com SEPTEMBER 2020 September 10 to 13, 2020 Groom Expo Hershey, PA www.groomexpo.com OCTOBER 2020 October 8 to 11, 2020 New England Grooming Show Sturbridge, MA www.newenglandgrooms.com NOVEMBER 2020 November 9 to 12, 2020 Pet Boarding & Daycare Expo Hershey, PA www.petboardingexpo.com

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A Groomer’s Career Game Plan ...Then What? By Joe Zuccarello, Vice President of Learn2GroomDogs.com If you have been grooming for any amount of time, this is a familiar story. For those of you just starting your grooming career, hopefully this helps you map out and plan your future. The reality is most groomers get caught up in the daily grind and don’t look far 12

enough ahead or plan early enough for what is sure to happen.

What can you expect in this career? What are you doing to develop yourself in the highlight of your career to make (Continued on page 13)

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the most of your opportunities? What are you going to do when the option of having your ‘hands in fur’ is limited or not an option any longer? Before you know it, your career has flown by and many are left wondering what they will do with the rest of their work life. The reality is the physical demands of grooming causes many to stop ‘producing' earlier than they ever expected.

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immediately think of new groomers as a younger person. More and more, we are seeing individuals who are resetting their career choices and starting the craft of grooming later in their lives. You are excited, but Green. At this stage, you are slow and still trying to find your groove. And that’s OK! You might be self-taught. You may have attended a grooming school or learned your skills online. You might be watching videos and even attending seminars at trade shows. You are probably grooming an average of about 4 to 5 dogs per day and not making the money you thought you would. The risk of injury to you or the pet is probably the highest at this point in your career and is likely caused by mishandling of your tools or the pet.

To illustrate the career of a pet groomer, consider dividing your career up into Quarters.

1st Quarter – New Groomer

1st Quarter Game Plan: At this stage you might want to begin to identify your “self-brand” and what you want to be known for. What do you think your image is telling your customers? What do you want to be known for? What specialties interest you and how will those benefit you, your career, the pet, and the pet owner? Write it down.

Many stumble into this career while others know this is exactly what they want to do. Some start young, possibly even working in other positions at a pet care facility or Veterinary center. We eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 15)

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2nd and 3rd Quarters - Building Years Early in this phase your skills and speed are average, but your talent is growing, and your speed is improving. Perfecting your skills through advanced education and shaving time is a priority for you. You are learning tips and tricks to deliver a safer, faster, and better grooming experience. You are grooming an average of about 6-10 dogs per day and your income is stable because your client requests have filled your book. Your ability to take on new clients is very limited. Entering the 3rd Quarter of your career, you begin to question, though, how can you make more money if you are already at your capacity and grooming more dogs per day is exhausting just to think about? The risk of immediate, noticeable injury is low, but you may not realize the toll the profession is taking on your body. You love what you do. But you may feel like you are living a grooming version of the movie “Groundhog Day,” and today is the same as yesterday and tomorrow will be the same as today. eGroomer Journal

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You are going home happy you survived the day and looking ahead at your future in this career is the furthest thing from your mind. You are making some decisions whether to stay working for someone else, opening your own shop, or even investing in your own mobile unit or providing home grooming services. 2nd and 3rd Quarter Game Plan What can you do to differentiate yourself from other groomers in your area? If you increase your skill level, will your clients pay more for better quality? Are your prices where they need to be? Are you as good as you need to be at recommending extra services? You are providing care for the client pets, but what are you doing to take care of yourself, physically and mentally? What does your future look like at the pace you are moving right now? Write it down. That’s the REAL reason for this article. (Continued on page 16)

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4th Quarter: It Doesn’t have to be “The End” Your speed is slowing, and you are not able to lift what you once could. You are getting tired. You have to begin cutting back on the number of pets you can groom, and you slowly pass clients off to other groomers. Risk of injury is heightened at this stage and can result in shortening or even ending your career. Your experience and your mind are still sharp, but your body is starting to fail you. Remember when you were “bullet proof” back in the 2nd and 3rd quarters of your career? You didn’t realize the strain on your physical or mental health back then, but it is clear to you now. Don’t you wish you could go back in time to warn yourself? Learning new skills or smarter ways of doing things becomes less important to you. You may begin to ask yourself how you are going to make your money now?

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Is that going to be enough? 4th Quarter Game Plan Here’s the secret. Don’t wait until your 4th quarter to start planning your 4th quarter! What can you do to prepare yourself to be productive when you can’t groom any longer? How do you do this? What happens if you are injured and your career is shortened unexpectedly? Who will you be ‘after the grooming table’? What have you done to work on your reputation? Your specialized skills? Your professionalism? Your marketability? How will you pass along your wisdom to those in their 1st Quarter? Start now. Write it down. ●

And going forward? Do you sell your business or client list? 16

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Why Your Salon Should Have a BATH CLUB MEMBERSHIP Do you want to make a steady monthly income without spending a single additional dollar to do so? IF you have bathers in your salon…you can make at least enough income monthly to cover your lease, utilities, and much more!

club membership? Doesn’t it take money away from all the Grooming clients? The answer is no!

This month I’ll be going into detail on how you can incorporate this into your salon in my seminar at Global Pet Expo. Of course I will include below some reasons WHY you should do this so keep reading to learn more.

If structured correctly these clients get groomed as often but their dogs are better behaved and not matted because you’re able to keep their coat in good condition when they come in for a full priced haircut. Let’s consider some additional benefits of WHY you need a bath club membership in your pet grooming salon.

Do you want to enjoy the additional income that you can bring in without investing in new equipment, new inventory or new fixtures? I’ll explain why with a little time investment, some website tweaks, and minimal marketing to new and current clientele, this is an easy revenue stream that’s a winwin for both salon owners and clients alike.

Say goodbye to awkward dematting upcharges for those loyal clients that like to keep a full coat but don’t like to pay the extra dematting fees. In addition; multiple dog households, and full or show coat dogs benefit greatly since they will be kept in good condition from a professional…you! This program is also ideal for Seniors that can no longer wash their own dog but still want to

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cuddle with a clean and fluffy pup. It makes your scissoring job much quicker because you already bathe this dog on a regular basis, no more matting to brush out! Time is money after all. Frequent clients are your biggest Cheerleaders! The more clients spend time with you, the more they can brag about you! They will often refer a lot of clients to you because they visit you on average once a month instead of every 6-8 weeks. Loyal, frequent clients spend more money on additional services and products because they are in your business so often. For grooming salons inside of retail locations…this is an excellent way to substantially increase your store income through the sale of additional pet supplies. Bath Club clients are great for employee training! If you have a pet grooming school or new employees, bath club membership clients are a great way to train “newbies.” The dogs are generally very well trained for the tub and table because they’re in your salon so often.

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You MUST have bathers. Groomers won’t make $$ on Bath Club Membership dogs, and therefore will not be inclined to want to bathe them unless you have an hourly groomer that needs more hours or is the newest groomer on the totem pole. Good bathers are worth their weight in gold. They will make lots of tips on Bath Membership clients as well. Don’t under price your monthly bath services. You’ll be in a world of hurt if you get that full-coated weekly GoldenDoodle that takes 3 hours to bathe and dry 1-2 (Continued on page 21)

Leel Michelle is the owner and designer behind the award-winning pet groomer apparel brand, Retro Stylist Wear and the grooming salon and boutique; Bow Wow Beauty Shoppe. She is a San Diego native that has also called Los Angeles, New York and Italy home. Formal education in fine art, art history, and fashion design led this animal loving entrepreneur to bring all her passion, talents and knowledge together to create a memorable and beloved retro business for pets and their owners.

I’ve given you plenty of reasons WHY you should add a Bath Club Membership to your salon. For those of you that cannot go to Global Pet Expo this year to hear my seminar...below is a quick summary of how you can implement this eGroomer Journal salon. Copyright © 2011 Find A Groomer Inc. All rights reserved program in your PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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times a week at a price that doesn’t include the cost of water, shampoo, and labor. My sweet spot was charging 1½ - 2 times our regular bath price for unlimited bathing. In general most clients utilize the bath membership only once a month and perhaps 10-20% will come in once a week. Remember that you can always increase this price annually. You can use price adjusting to “fire” a client that is taking advantage of you and your staff by including a large hike in this monthly fee. Your best practice is to first figure out the numbers (fees and costs) for your operation before implementing your program. It must make financial sense for your business. Schedule your Bath Club clients after your full cut clients. Although others do this differently, I always prioritized haircut client baths in the morning so my Groomers start cutting right away. Schedule Bath Club clients later in the morning or afternoon with the same bathers. In addition, eliminate or minimize your Bath Club clients on Saturdays so you’re utilizing your busiest days and labor wisely.

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streams of income to remain successful in ever changing markets. When one revenue stream is affected by staff, economy or trends, you have others to keep you afloat. Adding a Bath Club Membership to your pet grooming salon ensures that you always have your base expenses covered, and very loyal, happy clientele singing your praises while referring even more clients to you! For more information about starting a Bath Club Membership be sure to catch my detailed seminar at Global Pet Expo in Orlando Florida, or use my email below. Soon we’ll have a detailed guide available for purchase for a nominal fee with details on starting and implementing your very own Bath Club Membership Program. We look forward to assisting you in making your business even more successful than ever! Until next time, Leel Michelle Art of Pet Retailing Bow Wow Dog Bakery Bow Wow Beauty Shoppe Retro Stylist Wear Email: info@retrostylistwear.com ●

The high labor cost of owning a pet eGroomer Journal should have Copyright © 2011 Find A Groomer Inc. All rights reserved grooming salon multiple PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Curious About CBD Calming Products for for Dog and Cats? Some pets love to be pampered and take brushing, bathing, and grooming in stride. Others? Not so much. Distressed dogs and cranky cats make necessary pet care stressful for not just them, but owners and groomers too.

Even if a pet is normally calm and collected, things like thunderstorms, separation, car rides, changes in their environment, nail trims, and grooming can

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have the friendliest of dogs or cats acting skittish, fearful, or even aggressive.

things to know if you’re being asked about CBD for pets.

Whether it’s a daily stressor or a trip to the veterinarian or groomer that’s having a negative effect on their pets, owners want to know the best way to help their best friends live their best life.

Where to Begin

In response to this common concern, new products are hitting the market almost daily that claim to have calming effects on stressed-out pets. And more often than not, these products contain hemp-derived cannabidiol (CBD).

Embracing the CBD Trend While there is still a lot of confusion about CBD – no, it won’t get people or pets “high” – that hasn’t stopped pet owners from embracing the trend. And because they (or someone they know) had a positive experience with CBD products, they are naturally curious if it can help their cat or dog, too – especially if they’re looking for something to support a calm, happy pet.

While some might be tempted to share their favorite CBD oil with their pet, doing so isn’t a good idea. People and animals have very different needs and anything given to a pet should be created with them in mind. It’s important to stress to owners that they need to research products for their cat or dog before adding anything to their pet’s regimen. They should make sure the products they choose are thirdparty lab tested to be THC-free* and contain only pet-friendly ingredients.

What to Look for in Pet CBD Products Finding CBD products for pets has become much easier. Most large pet retailers, specialty boutiques, pet suppliers, and even groomers and boarding facilities are now carrying CBD options for pets.

They are probably asking you, as one of But just because it’s becoming easier to their trusted pet-care partners, what you find doesn’t mean that all products are know about these products and what being created equal. It’s important to (Continued on page 25) you24would recommend. Copyright Here are some © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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note that CBD products are still largely unregulated, which means quality can vary from manufacturer to manufacturer and even product to product.

CBD serving and results. A good CBD product should come in different strengths based on a pet’s weight and have specific serving suggestions.

Pet owners need to understand how products work and what quality controls are in place to ensure safe ingredients and use. It’s important to look for proper sourcing, understand all the ingredients listed, and ensure that there is no THC in the product.

Always start with the lowest serving size and watch the pet’s progress. If owners don’t see desired results after a couple of weeks, gradually increase the serving.

How to Give CBD to Pets One of the easiest ways to give pets CBD is with CBD oil tinctures or treats made with oil. Tinctures come in a bottle with a dropper and are easy to add to food or homemade treats, or even give orally to a patient pup or chill cat. If clients are looking for something portable and even easier to give, there are plenty of soft chews and crunchy treats on the market in all kinds of flavors.

How Much CBD to Give

When a pet is starting with CBD, it’s usually best to maintain a daily serving for at least 30 days to see optimal results. And pet owners may want to consult their veterinarian before starting a CBD regimen for their pets.

Calming Oil and Chews from Paw CBD Paw CBD offers a comprehensive, veterinarian-formulated selection of Superior Broad Spectrum CBD products for pets. All of our products are made with hemp grown in the USA and are carefully manufactured to be THC-free.* Our growing lineup includes flavored and natural tinctures, baked and soft chews, creamy peanut butter, and a soothing balm.

The next question most pet owners ask is how much CBD to give to their dog or cat. As with people, factors like weight and overall the proper eGroomerneeds Journal determine Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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(Continued from page 25)

Paw CBD’s most popular products are the ones specifically formulated to support calm. Both the new blueberryflavored CBD Calming Oil and the turkey -flavored CBD Calming Chews are made with ingredients that promote calm, like valerian root, chamomile, and melatonin. Add premium CBD and flavors dogs love, and these superior calming products make it convenient and easy to add CBD to their daily routine.

For Feline Family Members, Paw CBD also makes CBD Oil Tinctures in natural and catnip flavors, which can be easily

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added to food. They also offer chicken and catnip CBD Soft Chews for a tasty treat any time and a new Kidney Support formula. If clients are asking for recommendations to help make grooming days a little easier on anxious pets, consider Paw CBD Calming products for dogs and Paw CBD tinctures and treats for cats. Visit pawcbd.com to learn more about Paw CBD and see the full lineup of products. *THC-free is defined as below the level of detection using valid scientific analytical tools.

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VIRTUAL REALITY Pet Grooming Instruction

RESEARCH PROJECT www.groomingbusinessinabox.com

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Virtual Reality Grooming Instruction (VRGI) won’t replace hands-on schooling with on-site instructors and guidance. It will be a formidable reinforcement orientation and reinforcement training tool like nothing before. No physical living or model pets are needed for virtual training. Students would advance to that level eventually as their training advances. VRGI is obviously safe for people and pets. There are no pets to harm and there are no time limits to the participation of pets as models to groom. Virtual pets don’t “misbehave.” They are not living. No rest stops are needed for living pets. Plus the hours for training are flexible and unlimited. Students can stop and start practice sessions, and restart again and again. Practice makes perfect. VRGI does not necessarily replace streaming or video instructional methods. A profound advantage of VRGI is its immersive nature. It captures student attention quickly and intensely, and lessens the chance of external distractions during studies. It is only a matter of time before VRGI becomes a reality for grooming instruction.

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DEVELOPMENT Grooming Business in a Box® team members were approached by students of virtual technology to assist them in an independent class project. They have no commercial intentions to develop and market a saleable grooming instruction product. They are not groomers and love dogs, but grooming is not high tech and they are techies. Dogs and cats often make class assignments more fun. Sometimes business students in college must write sample business plans as part of their course curriculum. Quite often they choose pet care business plans, it adds an element of fun to a mundane task. Many business students have contacted our team since we offer a product called Business Plan Helper and Sampler for groomers. The virtual tech students interested in VRGI captured our attention. We have written grooming curricula for franchises, and some members on our team have had 3D solid model computer graphics training. Stephen leads the team the “Box” team and his past experience includes attending night courses in computer graphics at University of California Los Angeles. Within moments of hearing of this project we had an excellent outline for three poten-

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tial modes of instruction using VRGI. INSTRUCTIONAL MODES OVERVIEW Level One Mode Demonstration Only Much like watching streaming video and DVD instruction, Level One technology records the same instructional demonstrations for virtual reality format playback. It could be stationary lecture Enhancements could be added to the presentation but it is nowhere near the experience of where we are going with the next levels. Let’s take a forward leap in technology. Level Two Mode Student Groomer Participation Level Two begins the lift off into the power of virtual presentations. Students are not grooming pets. Instead they are introduced to the virtual environment and allowed to see their virtual selves in a grooming salon. Some of the training at this level would include: 



Pet lifting, positioning and protection Proper handling of grooming tools and clippers. eGroomer Journal

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Level Two uses computer graphics almost entirely for instruction. Filming living pets for the virtual presentation is not required, but optional. Computer graphics would use 3D solid modeling to create clippers and shears that look quite real and can be handheld and manipulated. Virtually students could remove a clipper’s blades and change them. They could put loops and other pet positioning tools on virtual dogs. They could practice proper ways to lift dogs legs. Many groomers in YouTube videos actually cause compression and discomfort to pets with unnecessary pressure on joints. We attended a veterinarian demonstration of how to lift canine body parts and position dogs, excellent training suitable for Level Two. Level Three Mode Pre and Finish Styling Level Three incorporates the full potential of VRGI. It is virtual reality at its best but requires the most complicated technology. It makes virtual hands-on grooming as realistic as possible. Creating virtual presentations requires live filming of grooms by stylists. Pets

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are on grooming tables with multiple cameras recording them. See the illustration below. In a scripted sequence of filming a stylist performs pre and finish grooming procedures. It is far too complicated to explain here in detail. Students using VGRI could stop and start, and repeat any sequence. Now it gets really complicated for programmers. Various instructional methods are possible. The camera footage is compiled with virtual tech and CGI to create magic. One early method of instruction we suggest is “copycatting.” The filmed stylist in

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the virtual world could appear somewhat transparent while all else remains untouched. Students viewing the virtual presentation actually find themselves projected into the virtual presentation. Students mimic or copycat the movements of the near transparent stylist aligning their virtual bodies with the stylist. Complicated huh? We’ve only begun. Artificial intelligence gets involved.

Now students hands-on groom the pet in the original film with the stylist removed. Students in the VR use virtual grooming tools. Remember the pet is not animation. Artificial intelligence programming knows exactly how the filmed stylist created the finish groom. All the steps must be properly repeated by the virtual student, or the A.I. issues an alert and the student backs up and starts again. A.I. would even know if the right tool is used or if the student used the wrong blade or shears. A.I. uses visual comparison throughout the style until there is a match. Words are a severe limitation when explaining this tech. Yet students will one day be able to simulate grooming in virtual reality. VRGI is a part of the future Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com of grooming instruction. ●

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Benefits of a Cat Exclusive Grooming Business By Lynn Paolillo, Certifier & Instructor with the National Cat Groomers Institute Cat-only salons are a rapidly growing section of

tra floor space for large kennels, dog runs,

the pet grooming industry. While expanding, it

potty patches or gigantic tubs or showers. Cat

is still a niche enough market that there is a re-

grooming can take place in a relatively small

mote chance of a direct competitor in your

space, with equipment that has a smaller foot-

immediate area. The benefits of running a cat

print.

exclusive business include lower costs, higher profits, happier cats and cat owners. Clients

Cat salons need smaller tubs and less storage

will travel from near and far to seek out an ex-

for products and tools. There are even cat only

pert who offers this specialty service.

grooming businesses that operate out of one

Less Space and Less Overhead

small room within a larger grooming business.

A huge benefit for cat exclusive salons over dog salons is saved space! There is no need for ex-

Doing one cat a time means even less space is needed. When grooming multiple cats, all that (Continued on page 35)

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per day without having to book a visit to the chi-

(Continued from page 34)

ropractor! is needed is a bit of floor space for cat carriers to wait and maybe a few extra cage dryers. Cats tend to be much more sensitive to sprays, shampoos, and other products which means big savings by not having to keep a large variety of products in stock. A handful of cat-safe shampoos, ear cleaners, coat care and cleaning products can stay tucked away in a small storage cabinet. There are also significantly fewer tools needed when grooming cats - fewer brushes, fewer blade lengths, fewer accessories. Imagine being able to walk by a shear booth at a trade show and not drop hundreds of dollars!

Have you ever been grooming a cat that just flipped out for seemingly no reason? Or one that is hissing, growling and spitting the moment they walk through the salon door? In a cat only space, the likelihood of this happening is significantly lower because the additional stressors from dogs are completely removed. One of the best things about having a cat only space, is no barking dogs! Even cats who live with dogs, can become very agitated when hearing loud, sudden woofs and howls. And not

Not only do cat salons typically have lower expenses, but the potential for income is much higher. A premium service can command premium prices. While the average cat may take the same amount of time (or less) as a small dog, the priced charged can be a good deal higher.

only that, but dogs bring with them different smells and odors that can also create a feeling of anxiety in cats that are not used to those specific pets and surroundings. Even after the dog has left the salon, cats’ senses are significantly more sensitive than ours, and those pet scents can still linger and cause issues for your cats.

Another factor is that grooming cats is less wear and tear on a groomer’s body, which means being able to comfortably do more cats eGroomer Journal

The Cats Behave Better

There will be less stress overall and a quieter environment in cat salons compared to dogs (Continued on page 37)

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dling during a groom of both new and returning cats.

alone. When there are zero barking dogs, it makes for a significantly quieter salon space. Nervous cats who typically hide under the bed when new people come to their home, do much better without a lot of loud or sudden noises. Challenging or aggressive cats can also benefit from a quieter, less stressful environment. As you are able to introduce sounds and parts of the grooming process in a controlled and thoughtful way, most cats relax and learn that grooming can be a positive experience. There is also a significant difference in confidence, handling skills and in client respect when a groomer specializes in cats compared to a dog groomer who just offers some cat services. Clients who want an expert will travel further, stick to a more frequent schedule and be willing to pay premium prices. There is also a personal confidence that comes with being an expert and being recognized as an expert by your clients. This can greatly improve skills and han-

The Clients Behave Better Unlike patterns, shapes, lengths, accessories and all the options available to dogs in a grooming salon, with cat grooming there are fewer and more solution-based services. This makes it easier to set ground rules with clients and focus on exactly what the cat needs. Offering specialty services means that clients also have fewer options to say “oh, well I’ll just go somewhere else!” if they have a matted cat and they don’t want to hear that it must be shaved. Instead of being nit picky and demanding, many cat clients are much more appreciative of an exclusive cat groomer because they are so rare. This means clients are more likely to tip, pre-book and stay on a regular grooming schedule. Once a cat client has found an amazing groomer, they aren’t going to risk losing their spot in the schedule! Being an in-demand groomer also means getting to pick which clients get a spot on the schedule. This creates a schedule that is low stress and high in revenue. Wouldn’t it be (Continued on page 38)

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24 37

January / March 2020 2019

Even groomers who offer some cat services will

(Continued from page 37)

still refer to a cat only salon because they amazing to have a thriving business without

aren’t comfortable handling every cat that.

cheap or disloyal clients? Also, the client may be looking for something

Stand Out In the Crowd Having a niche business is a direct and easy way to stand out among a saturated market of grooming salons. Even if other salons offer cat grooming services, a large amount of great clients will be more prone to visit a salon that is tailored to their cat’s needs.

they can’t offer like a quiet dog-free space, specialty services like Comb Cuts, or just someone having the knowledge to work with higher maintenance breeds like Persians, Siberians, etc. The best thing about having a business that is a specialty and focuses on a few things to do

Only a small percentage of grooming salons are currently offering cat grooming services, and there is a much, much smaller number of cat exclusive salons. Which means, there is a good chance there are no cat exclusive salons close by. And even if there are, they are most

really well, is that it is much easier to know how to advertise, how to reach new clients, and overall how to make decisions on building a successful business. Having clarity in business means less money wasted, more money made and a happier groomer. ●

likely successful and unable to take many new clients. This leaves a wide open market with little to no competition. When there are no competitors, a cat only salon will get referrals from everywhere! This includes veterinarians, pet boutiques, breeders, pet sitters and other grooming salons. 38

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Tail Wags and Six Packs The Groomers Guide to Strong Abs Have you done countless crunches in hopes of achieving flat abs with very little success? We’ve all seen gimmicks, pills and infomercials advertising the latest gadgets that will all but guarantee that ever elusive six pack. If it sounds too good to be true, it probably is. Much of the frustration surrounding washboard abs is due to misinformation and unrealistic expectations. Stronger abdominals would be helpful for many groomers. Abdominal mus44

cles are important for all of our everyday activities. Grooming involves lifting, twisting, and standing which all rely on abdominal muscles. Less obvious tasks like sitting for hours require strong abs as well. Weak abdominal muscles often contribute to slouching which creates strain on the back. While it's important to build a strong core, it's unwise to aim all your efforts at developing ripped abs. Over training abdominal muscles while ignoring mus(Continued on page 45)

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cles of the back can set you up for injury. So, while many of us are focusing the majority of our ab training on trunk flexion movements such as crunches we should be working on the muscles around the lower spine as well. We have three layers of abdominal muscles. The outer layer is our rectus abdominis, or six-pack muscle, which runs vertically from our ribcage to our pelvis. The muscles that help us with rotation are external and internal obliques, which run diagonally from our lower ribcage to our pelvis. Our deepest layer is the transverse abdominis, which runs horizontally beneath the other layers wrapping around us like a corset. If you’ve ever suffered a back injury or attended a pilates class you may have heard the phrase, “Draw your belly button to your spine.”

January / March 2020

upgrade which is called the abdominal brace. Bracing is not about sucking the stomach in as hollowing implies. Imagine someone was going to hit you in the stomach or suddenly push you. Would sucking in your stomach or hollowing protect you? By using abdominal bracing, you are simultaneously activating all layers of core muscles, in addition to activating your lats, quadratus lumborum, and back extensors. This means the entire abdominal wall is activated from all angles, all sides, and all directions, causing the three layers of the muscles to actually physically bind together. Bracing creates stiffness which is the key for spinal stability. Groomers should be certain to brace when performing exercises or lifting. There are four exercises recommended. 1. The Dead Bug 2. Tail Wag 3. Planks 4. The Crunch

This technique, known as abdominal hollowing, has been a universally accepted, go-to exercise for physical thera- Let’s take a closer look at them. (Continued on page 46) pists for many years. It recently eGroomer Journal Copyrighthad © 2011an Find A Groomer Inc. All rights reserved 45 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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The Dead Bug Start by lying on your back with your ing your back arch. To make the exerknees in the air like you are sitting in an cise more difficult raise your opposite invisible chair. Brace your abdominal arm over head as you lower the foot to muscles and anchor your bottom ribs to the floor. To make this exercise more the mat as you lower one leg towards difficult straighten the leg you are lowerthe floor. It is important to find the point ing to the floor. (Continued on page 47) that you can lower the foot without feel46 Copyright ÂŠ 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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The Tail Wag Start this exercise on the mat with the legs in chair position as we did in the exercise above. Next place your hands behind your head and gaze down at the navel as you use the abdominal muscles to lift the head.

right foot as you simultaneously move the foot towards the right hand. This is a great exercise to engage oblique muscles. Next is Planks.

Now reach right arm down towards your eGroomer Journal

(Continued on page 48)

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Planks: The plank is one of the best exercises for targeting your entire core. As a bonus, you’ll also strengthen your arms as you hold yourself in the plank position. The best way to introduce plank is to start with the hands on a counter top. Lean in a push up position against the counter top. Hold this position for a count of ten. Be certain to breathe! When you are stronger planks can be performed on the floor. The Crunch: There is a proper way to perform a crunch that helps minimize strain on the low back. You may remember the old school way of ab training when the thinking was that we should perform one hundred sit ups per day. Your abs are the same as the other muscles of your body. You wouldn't do 100 biceps curls, nor should you do 100

January / March 2020

crunches. The real key to strong abs is quality of movement, not quantity. The reason we feel the need to do so many reps is because we don’t feel like we are working hard enough usually because of improper form. Often people lift their heads with their hands. That means arms are lifting instead of the abdominal muscles and it’s hard on the neck. This movement should originate at the core. Try slowing the movement down and concentrate on your technique. Start by lying down on your back extending one leg and bending the knee of the other leg. Place your hands under the lower back to maintain the natural arch of your spine. This prevents the low back from moving as we perform the exercise. Be certain to lower your gaze to your knees which places your (Continued on page 49)

ABOUT THE AUTHOR Vera Needham is a Medical Exercise Specialist, pilates trainer and has been a dog groomer for over 35 years. Vera invented the Tubee-Fit training tool for groomers. The Tubee has proven to be a wonderful addition to her older adult classes and in long term care facilities. If you have any Goomfit question or want more information about the Tubee contact Vera at groom48 Copyright © 2013 Find A Groomer Inc. All rights reserved fit@yahoo.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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The Crunch head in the proper position to lift without neck strain. Hold for 5-10 seconds. Do half of the repetitions with your left leg bent and half with your right leg bent. If you need the hands behind your head for support no problem. Just pay attention and be certain that your abs are doing the work of lifting your head and not the other way eGroomer Journal

around. Doing abdominal exercises is no guarantee you'll lose belly fat. To lose fat we need to add cardio vascular exercise to our routine as well. How quickly we reach our goals depends on many factors including age, genetics, gender, body type, eating habits, stress, and sleep habits. Perform each exercise eight to ten times per day and soon you will have some tail wagging results! ●

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January / March 2020 PetGroomer.com Publications

22nd Annual State of the Grooming Industry New Feature!

Industry Challenges & Solutions Where the Groomers Are in US States Employed Groomer/Bather Wages by Region Self-Employed Groomer Incomes by Region Grooming Prices by U.S. Regions eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Daily News for Groomers

www.groomwise.com Groomer411 is made possible by the Sponsors of PetGroomer.com Pet Grooming and Boarding Bill Leveling the Playing Field in Colorado Senate Bill 20-142 (Colorado) is in committee. Hopes are high for its passage but chances are nowhere near high. Calida Troxell says, “They may kill it but people in my industry are being preyed upon by this body...getting this bill written is a huge step in-and-of-itself to just them know that we are starting to unite.” She is the owner of a grooming and boarding property. She says the Pet Animal Care and Facilities Act (PACFA) has created a burden on many smaller independent operations like hers. Major providers such as Rover.com were able to become exempt from PACFA fees while independents like hers have not. She says S.B. 20-142 levels the playing field fairly for all service providers big and small governed under PACFA. To read the article, use this link. CLICK HERE.Inc. All rights reserved 52 Copyright © 2013 Find A Groomer PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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to over $10,000 an ounce it attracts theft from easy sources. Stealing one can be done in as little as two minutes. Precious metals are inside a converter’s honeycomb filter small enough to hold in the palm of a hand.

Mobile Groomers Report Stolen Catalytic Converters In December 2019 a member of GroomerTALK reported her friend’s mobile grooming van had been robbed of its catalytic converter. Just a few weeks later a groomer on FB reported her van’s catalytic converter had also been stolen. Our investigation determined mobile groomers face up to a week unable to work while new converters are installed. Some vans are equipped with two. Installation parts and labor for one converter ranges from $1,000 to $2,250.

Thieves make a few cuts to remove an entire converter, and run. Later they remove the precious metal laden filter. Accessing converters is easier on commercial vans, like those of many mobile groomers because of their height from the ground. Thieves easily roll under, make cuts and run. Commercial vans sometimes have two converters making them even more attractive to thieves. Currently (2020) the precious metals extracted from one converter can bring thieves $50 to $250. ●

Mobile groomers are not being singled out. Catalytic converter thefts are on the rise nationwide. Precious metals, especially rhodium, can be extracted by thieves and sold. When you consider the cost of rhodium has surged eGroomer Journal

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voted #1 were: Livestream: Colin Taylor On-site Skill Classes: Lisa Leady On-site Educational Classes: Dave Campanella of Best Shot Products. You can learn more about these award -winning contributors at:

Paragon School of Pet Grooming Grooming Education Awards The Paragon School of Pet Grooming was voted #1 in three categories and nominated in a fourth for its contribution to education in the pet grooming industry. Categories voted #1: 1. Grooming School: Received top honors for its professional pet grooming training programs. 2. Grooming Book: Melissa’s innovative guidebook, Theory of Five. 3. Grooming Webinar: Membershipbased webinars at Learn2GroomDogs.com. The team for the ”Hey Joe!” pet professional podcast hosted by Paragon VP Joe Zuccarello was also nominated in its inaugural year.

Learn2GroomDogs.com

New Trend? Required Interviews for New Grooming Clientele Reported first at GroomerTALK Community (2019). We have learned from 3 successful grooming business owners, one with a chain of 4 locations in less than 2 years, that all new customers are given interviews. Immediate needs may be met for new customers but before the next grooming appointment the interview is mandatory. The goals of the interview are to further inform pet owners of the healthy aspects of regular pet grooming, develop a pet profile for every customer and to develop a more “holistic” approach toward grooming with pet owner participation. Watch for a more detailed report of the process in our next issue of PetGroomer.com Magazine.

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ing business website now and in the future, reaching pet owners will be seriously limited by just using a Facebook business page. Website presence in search engines is essential.

Facebook Usage Decline Impact Marketing Pet Owners Why is this important to groomers? It’s quite important actually for grooming business owners, actually anyone selling pet care services. We have measured a growing number of business owners closing their company websites in favor of using only their Facebook business page. What!? Don’t they realize nearly 1/3 of U.S. adults don’t use Facebook.1 Millions of pet-owning households don’t use Facebook, yet most of them do use the Internet. The prediction of the decline of Facebook usage is widely known by marketing experts.

The low annual cost of a basic business website with SEO is a bargain and you can reach your local pet owners. So why only use a Facebook business page and no company website? Certainly there is no reason to forgo Facebook marketing now, but marketing experts look ahead. They are paid well for such advisement. Studies have shown the next generation prefers YouTube and Pinterest, and Snapchat. However, Snapchat faced decline in 2019. Once again, why do some grooming business owners forgo websites available to everyone on the Internet, and thereby be unreachable to 30% (and growing) of adults not using Facebook? Company websites for groomers have the greatest potential to reach all pet owning households with Internet in their market areas, and without having to worry about inclines and declines in social platform usage.

Did you know almost half of the next generation don’t even have a Facebook account? They are on the Internet but not Facebook. That’s a remarkable factor, millions of young 1 Edison Research and Triton Digital ● adults becoming pet owners won’t be eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved on Facebook soon. Without a groomPetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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The business is Nova Pets with 450 square meters (4,843 square feet) of pet care facilities other than grooming. A café is available for the pet owner clientele. Say Architects has designed other pet facilities including a veterinary surgery in Montreal.

Luxury Pet Grooming Salon China Say Architects’ grooming salon in Hangzhou, China. Look at the upper right corner of the picture below for the grooming salon.

To learn more about Say Architects and view the photo gallery and story of Nova Pets, use this link. CLICK HERE Photo by Minjie Wang ●

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Regulatory Standards for Pet Grooming Products Animal Law Update Fox Rothschild LLP Attorneys at Law

Apologies from New Jersey Woman Who Claimed PetSmart Groomers Killed Her Dog After making national headlines by claiming PetSmart groomers had killed her dog, owner Danielle DiNapoli is now apologizing for her claim. You may remember the Facebook page Justice for Scruffles which made the original accusations. Now the story has changed and the page says “I would like to take this opportunity to apologize to PetSmart. I never should have said...that PetSmart killed Scruffles and for that I am sorry...I have since learned that other health factors caused Scruffle’s death and PetSmart did not kill my dear Scruffles.”

It has become more clear what standards apply to the production of animal grooming products. The answer is, “It all depends.” Pet shampoos that merely claim to make the fur soft and shiny is unlikely to be subject to FDA regulations. However, a pet shampoo that claims to prevent anemia or illness caused by fleas or ticks would face FDA and EPA regulations. To learn more you can read the update using this link. CLICK HERE. ●

Spending on Pet Care Services Doubles in Last Decade Census.gov Over the decade ending 2017 sales of pet care services doubled to a total of $5.8 billion. These services include grooming, boarding, training and pet sitting and not veterinary, horse boarding, pet transportation, foods or other pet supplies. There are over 100,000 pet care business in this sector, an increase of 60% since 2007. Read the full article by using this link.

To read more about this story use this CLICK HERE ● link. CLICK HERE ● eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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helpful with keen and unique ideas for grooming including business ideas, products, tools and equipment, and all sorts of how-to demonstrations. In the last 30 days before this message her blog got 10,000 more pageviews. Visit Grooming Smarter at GroomWise.com with this link.

Grooming Smarter: The Blog Celebrating Over 1,020,000 Pageviews at GroomWise.com PetGroomer.com provides free blogs at GroomWise.com for eligible authors and sponsors. Some of them are by award-winning groomers, and none is more so than Grooming Smarter based on pageviews. Every day hundreds click the blogs or signup for blog feeds. What does it take to get 1,020,000 pageviews? Dedication. To date Debi Hilley, the blog’s author, has written 351 posts, most with pictures and videos of her creation.

CLICK HERE ●

Update: Free Comb Out Program Brit’s Booming Sales “Brit’s” sales boomed with a $15,000 increase in 2019 using the Free Comb Out Program. Recently Brit posted at GroomerTALK her 2020 sales forecast projects $20,000 extra sales income. “YankeeDoodlePoodle” signed up 12 clients in the first 30 days after implementation. Learn more about the program. CLICK HERE ●

Among other blog authors at GroomWise.com are Daryl Conner, Jodi Murphy, Melissa Verplank as well as industry vendors serving groomers, Leel Michelle and Jeff Andrews. 58 Copyright © 2013 Find A Groomer Inc. All rights reserved Debi’s posts are hands-on grooming PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Grooming During World War II and a Big Earthquake

for the annual San Francisco Golden Gate Kennel Club show met with him.

GroomerTALK Community post from February 15, 2020 by Stephen.

So how did Dick get into pet grooming? Ironically it came from an experience during World War 2.

I read a post tonight by Petstimes2 about the will and strength of the people in Australia to prevail (fires). Two stories came to mind. First, my mother married into pet grooming. She would joke with others, at her expense, that she was so naive when she married into grooming she thought Poodles were born with the stripes of styles like T&C or Royal Dutch. LOL. She married Dick (Richard Bright) an amazing groomer, expert hand stripper (and Terriers were his favorite to strip). In the late Fifties he was working at a kennel that raised Airedales by a very well known breeder. But wow his Poodles were jaw dropping too. Yes, he was my stepfather and a very respectful one. If I wasn't bathing and working the front desk I was watching him groom. Stunning, and many handlers coming to town eGroomer Journal

He was enlisted in service to his country during World War 2, like many males and some women. He spent some service time in Japan but also in the States. He was excellent in aircraft mechanics. Dick shared stories about the WW2 rationing of sugar and all sorts of things stateside. Retailers struggled. He noticed one of the busiest shops in town near the base was what? A PET GROOMING SHOP. He had never groomed before but loved dogs. Like many soldiers he thought about what he would do for work after the war. Near his stateside base was a kennel with grooming and an Airedale breeder. When the war ended he found a job with breeders and handlers who taught him to groom to

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Before their marriage Dick had three young children and Maddie two. The business grew to support the entire family within a year including a new home.

(Continued from page 59)

show standards. He remembered the dog grooming shop during the WW2 rationing. Years later he met my mother and she “finished him” into businessperson that grooms. Standalone grooming shops were still pretty rare and he had spent his postwar years employed. He was a happy hands-on groomer, but starting and growing a business and caring for family was just too much. With Maddie’s contributions and guidance they went straight to Main Street. 60

What a purposeful match they were, a match made in heaven they say. Dick taught my mother to groom and they grew a business worthy of her book published nearly 30 years later, From Problems to Profits: The Madson Management System for Pet Grooming Businesses. It has sold over 25,000 copies. It is my honor to release (late 2020) a long-awaited nearly all new edition of her book. I call it a legacy edition and the last version. It will be released to the world free or on some services for less than $2 a download. Isn't that amazing that with all the rationing of things during WW2 that we now take for granted, a busy grooming shop led Dick to grooming, and

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(Continued from page 60)

Maddie to Richard? It lead to the GroomerTALK message board and PetGroomer.com. Thousands have used our services helping them with their businesses with Grooming Business in a Box®. None of this would have happened if that one grooming shop had not impressed Dick. Now a closing story that relates the value of the grooming profession to so many pet owners not only in times of war, but earthquakes. I was literally atop a skyscraper (41st Floor) during the San Francisco quake of 1989. We were still gently swaying minutes later and then the fires started. The City was blacked out entirely. On my way home looking back after crossing the re-opened Golden Gate Bridge the view was a black hole save the fiery glow of buildings afire. We recovered, but just a few years later I was in Northridge of Southern CA for its quake! Great timing huh?

January / March 2020

to re-open the media did a news story. Something a news reporter said caught my attention. He reported people were happy to be restocking foods and buying water. Then he singled out pet groomers reporting surges in business after the quake. People wanted their pets cleaned and refreshed as part of the recovery process. What a wonderful and interesting field we are all in, and yet these stories are not so well known. There is human interest in what we do but too often pet owners hear the dark side reports of the small number but tragic accidents in our industry. Only groomers really understand how we commit our careers to helping pets and their owners. ●

Of course things were not normal for several days. People needed to quickly replenish food and water. There were long very slow lines for eGroomer Journal © 2011 Find A Groomer Inc. All rights reserved water. When it came timeCopyright for stores PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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New Coronavirus Risk to Pets? Need a Dog Mask? At the time we wrote this piece the new coronavirus has not been shown to pose a risk to canines. Regardless a growing number of pet owners have caused a surge in dog masks whose cost is up to $50 each. It is known that the new coronavirus can spread from human-to-human contact through respiratory means.

January / March 2020

Grooming Smarter Blog Face Masks for Grooming Cleaning to Extend Their Life Debi’s posted two new blog posts on February 24, 2020 with regards to face masks for groomers, and practical information to help extend their working life in a grooming environment. Her posts are about masks used for regular pet grooming purposes and not a proposal to use masks for prevention of the current coronavirus. However, Debi does share her interest in face masks has been accentuated with her diagnosis of having a lung disease. We will let her explain.

“So, dogs can contract certain types of coronaviruses—canine respiratory coronavirus (CRCoV) and another type of enteric coronavirus that can cause diarrhea in dogs, according to the American VeteriCLICK HERE for Grooming Smarter nary Association—but so far, officials don't believe that this specific Remember there are 2 posts. coronavirus, 2019-nCoV, is a threat to domesticated animals. According to the World Health Organization, at this time there have been no reported cases of domestic animals contacting the coronavirus, nor is there any evidence that pets such as dogs or cats can even be infected with the coronavirus.“ CLICK HERE to learn more from source quoted 62 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Industry Challenges and Solutions “Legal” Table Renting Banned by States

Downsizing Staffed Grooming Businesses

4 Day Workweek for Groomers Survey Results

“Legal” Table Renting Banned by Some States Ten years ago we first published articles making clear that the vast majority of 1099 classified independent contractors were not properly classified. It stirred up some ire from some groomers, but largely from many grooming business owners and a few executives of grooming industry. Some adamantly said we were wrong. However, we were in contact with grooming owners being tasked the Internal Revenue Service to prove they were compliant. The back taxes, fines and penalties would sometimes add up to tens of thousands of dollars. Some were already in Court.

ers do not meet this test. In a nutshell, take a look at a staffed salon where the owner is grooming, or not and just managing. The observer notes there are more pets being served in one day than could be groomed by owner alone. Bathers are often employed as W -2 employees, no problem there. But it appears there are also staff styling pets and the owner has classified them as 1099 groomers. Is that accurate? The observer forms a question for the business owner. “Today, how many of your clientele’s pets are you grooming?” If the owner says any number less than the total of all pets within the owner’s clientele, the groomers hired to groom what the owner cannot each workday are not 1099 compliant; they are employees. Period. Now let’s move on.

The IRS had many established tests of the independent contractor relationship with employers. Many 1099 classified Our stand has always been that legal tagroomers met nearly all the tests, but ble renting is possible following the there was one that brought the house guidelines the IRS has long printed and down. It was lesser known but very efapproved in their I.C. publication for fective. To this day many 1099 groom(Continued on page 66) eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 65 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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hairstyling salons for people. However it is important to remember U.S. states do not have to accept the IRS guidelines for their state rulings. A grooming business owner may employ federally legally classified I.C. pet groomers, yet those groomers fail state guidelines for I.C. classification. Other restraints exist too. There are states that stipulate job positions cannot be filled by W-2 employees and 1099 employees simultaneously. Other states in the last 10 years have come out and ruled no pet groomers can be qualified as independent contractors under any circumstances.

January / March 2020

ment. So there is the problem, no table renting at all. Many of these 1099 stylists do not want to take on full duties of a business owner and work alone in commercial spaces they must rent. What can they do? We got the Grooming Business in a Box® team together to procure a solution. They surely seem fated to become W-2 employees somewhere, and that is not going away when the new laws are enforced after passage. A solution which will require more business owner responsibilities was resolved. My hairstylist works with 6 other I.C. stylists. Assume passage of laws forbidding table renting and the salon owner announces she is closing the business. If the displaced I.C. groomers don’t want to be W-2 employees for someone else, they could form a limited liability partnership and open a new business. It is likely they could operate similar to their current setup with space for each working on their clienteles. Each partner can generate their income from their clientele but have to account and pay for a share of their income to operate the business and partnership.

In the last few years states overriding IRS guidelines have increased. California has been very active with stricter I.C. guidelines for any profession. Recently I visited my hairstylist for a haircut. She said our state, Washington, was again introducing multiple efforts which would end 1099 status even for table renting groomers meeting IRS guidelines. In fact, the salon owner where she rents a table had already informed several stylists renting tables properly on 1099 basis, if she is no longer allow to rent tables under any circumstances, she will close the business. Thousands across the 66state may face the same displaceCopyright © 2013 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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They will have far more control compared to being a W-2 employee, yet more duties are required of partners. Partnerships are complex and must be formed and managed with the best available legal and accounting advisement. Certainly this will cost in the thousands to initially setup, and time to study how to manage and operate a partnership. There will be no 1099 requirements because no one is an IC, they are partners. A receptionist would be W-2 employee if hired. These groomers turned partners would likely be held compliant with rules against table renting. The partnership could add more stylists as partners, or hire them as W-2 employees when they are not made partners. It’s a possible solution and it’s up to displaced table renters to verify their eligibility to be partners as described. Be sure to get professional help. ●

Downsizing Staffed Grooming Businesses on the Rise We know grooming employment. Since 1997 our PetGroomer.com Classified eGroomer Journal

January / March 2020

Ads has published over 500,000 ads of which 80% are help wanted ads. Every week we list businesses for sale nationwide, and the GroomerTALK Community hosts discussions of business owners selling or downsizing their businesses. In fact, our popular new and used mobile grooming ads are read by owners of staffed business owners downsizing to one person mobile grooming business. We listen and talk with many of them whether on our message board or during the ad placement process. Downsizing is a rising trend. With growing regulations limiting independent contractor classification and the chronic shortage of pet groomers, we think the trend is going to boil in the heat of 2020 forward. We did a PetGroomer.com survey of 122 business owners that require 2 or more staff groomers and support positions for bathing and reception. Here are some of the results. Have you already downsized your business in the past due to a lack of qualified groomers to hire? 1. Yes, significantly 2. Yes, moderately 3. Yes, some 4. No, but possible 5. No

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43% 28% 27% 2% 0% (Continued on67 page 69)

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Then we asked all that answered “Yes” the following question. If the grooming employment pool does not improve, what will you do to downsize? 1. Hire only 1 groomer 2. No groomers, just bathers 3. Work alone 4. Leave industry

23% 21% 53% 3%

Then we asked all that answered “Work Alone” the following question. If you downsize to work alone what best describes your new business operation? 1. Become mobile groomer 2. Be house-call groomer 3. Work out of my home 4. Work in my smaller shop 5. No business, be employee

23% 2% 11% 57% 7%

January / March 2020

It is interesting to note in the material published here, “Where the Groomers Are,” we found ourselves wondering? The number of grooming businesses continues to grow every year, but there is no way to determine if these are one person or staffed operations. Could it possibly be that the growth in the numbers of U.S. grooming businesses is telling us at least in some cases, groomers are being displaced from staffed operations and opening new businesses? Perhaps the actual number groomers (not businesses) is not growing as much as it looks by reason of greater pet owner demand and population. We are adding new questions to our PetGroomer.com Surveys to determine how much of a role are downsizing businesses affecting the number of new grooming businesses. ●

Is the Grooming Industry Ready for Growing Trend of 4 Day Workweeks?

We asked all 122 groomers: Are you hopeful in 2020 you won’t have to downsize further? 1. Yes 2. Some 3. No

6% 13% 81%

In the last 3 years on a global scale some businesses are testing four day workweeks. Tests have been conducted largely in office environments. Results were impressive with significant boosts in productivity and worker satisfaction.

The results are pretty astounding. We cannot give them any reasons for encouragement. We can only provide some assistance to post their job openWhat about pet grooming? We all know (Continued on69 page 70) ings. eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2020

(Continued from page 69)

that grooming pets is more physically challenging than office work. Both are more equal in mental challenges but grooming requires more bodily wear and tear. Four day workweeks may or may not mean less working hours. Some employers require four 10-hour workdays and not a reduction in hours. Other employers tested four 8-hour workdays reducing the total hours worked weekly to 32 and most without cutting wages. Not everyone reduced to 32 hours got paid the same amount as when they worked 40. Again, some did. The objective was to increase productivity to the point where they got the same amount of work done in 32 hours that they used to do in 40 hours. Having that extra day off each served as a strong motivation for employees to work more productively.

What is your opinion of working 4 days a week, 10 hours a day, total 40 hours a week total as a pet groomer? 1. Very favorable 2. Possibly 3. Not sure 4. Not favorable 5. Definitely not favorable

21% 17% 11% 13% 38%

We then asked groomers who answered not favorable and definitely not favorable to explain their reticence. What reasons listed below best describe your response indicating working a 4 day workweek, total 40 hours a week, not favorable or definitely not favorable? More than one answer was acceptable. 1. Physical demands 2. Family responsibilities 3. Mental stress factors 4. Other post-work demands 5. Age & medical factors

72% 19% 31% 12% 41%

The results made clear what we probably already expected. Going from 8 to We surveyed 54 employed groomers to 10 hours work in the same day is too see what they thought about grooming hard on most groomers, and it might only 4 days a week. risk lowering well-being from mental stress. One can then make a case that these factors could lower the quality of grooming services provided, and perhaps in some cases put pets at some riskreserved from weary groomers. ● 70 Copyright © 2013 Find A Groomerlevel Inc. All rights Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2020 PetGroomer.com Publications

Where the Groomers Are 2018 - 2019 COMPARISON OF BUSINESSES ADVERTISING GROOMING 2018 # of Businesses Advertising Grooming

US State

% of Total

2019 # of Businesses Advertising Grooming

% of Total

Alaska

114

0.27%

121

0.27%

Alabama

569

1.33%

579

1.27%

Arkansas

462

1.07%

488

1.07%

Arizona

815

1.92%

843

1.85%

California

3,754

8.28%

3,970

8.70%

Colorado

853

1.99%

866

1.90%

Connecticut

549

1.27%

569

1.25%

0.06%

186

0.43%

199

0.44%

Dist. of Columbia Delaware Florida

3,635

8.27%

3,830

8.39%

Georgia

904

2.12%

934

2.05%

Hawaii

0.15%

0.14%

Idaho

288

0.64%

291

0.64%

Iowa

497

1.16%

489

1.07%

Illinois

2,211

4.88%

2,315

5.07%

Indiana

1,109

2.49%

1,122

2.46%

412

1.00%

431

0.94%

Kentucky

537

1.26%

557

1.22%

Louisiana

632

1.47%

640

1.40%

Massachusetts

980

2.19%

1012

2.22%

Maryland

624

1.48%

678

1.49%

Maine

202

0.50%

189

0.41%

Kansas

Michigan

1,630

3.82%

1,756

3.85%

Minnesota

677

1.62%

690

1.51%

Mississippi

323

0.73%

344

0.75%

Missouri

942

2.15%

939

2.06%

Montana

157

0.37%

146

0.32%

Nebraska

321

0.75%

333

0.73%

Nevada

499

1.03%

506

1.11%

New Hampshire

330

0.79%

349

0.76%

1,743

3.91%

1,870

4.10%

306

0.73%

301

0.66%

2,051

4.65%

2,256

4.94%

0.22%

0.17%

North Carolina

1,068

2.43%

1,104

2.42%

Ohio

New Jersey New Mexico New York North Dakota

2,143

4.83%

2,207

4.84%

Oklahoma

633

1.46%

658

1.44%

Oregon

668

1.55%

722

1.58%

Pennsylvania

2,023

4.66%

2,108

4.62%

Rhode Island

238

0.51%

219

0.48%

South Carolina

664

1.47%

702

1.54%

South Dakota

0.20%

0.17%

799

1.91%

799

1.75%

2,886

6.58%

3,002

6.58%

301

0.68%

323

0.71%

Vermont

0.23%

102

0.22%

Virginia

943

1.99%

979

2.15%

1,754

3.92%

1,803

3.95%

West Virginia

198

0.46%

177

0.39%

Wisconsin

795

1.90%

802

1.76%

Tennessee Texas Utah

Washington

94 Wyoming eGroomer Journal www.egroomer.com Subscribe Free

Total

43,877

0.22%

ÂŠ 2014 Find69A Groomer Inc. All rights0.15% reserved

45,636

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January / March 2020 PetGroomer.com Publications

Where the Groomers Are 2019 Analysis Are Downsizing Businesses Actually Increasing the Numbers of New Businesses?

As expected the U.S. states listed below continue host the largest numbers of pet groomers. At least that is true with the U.S. states consistently recording the largest growth in the number of grooming businesses.

In 2019 no U.S. state experienced a reduction in the number of grooming business. The most apparent reason is population growth. All of these states have reported some to significant population increases.

In alphabetical order they are:

Quick research observing the help wanted classified ads at PetGroomer.com shows us that these states are also the origin of the most help wanted listings. (See www.petgroomerads.com)

      

California Florida Illinois New York Ohio Pennsylvania Texas

Their growth in the number of grooming businesses was generally 4% to 8% from 2018 to 2019. Both California and Florida grew the most, nearly 9%. Closely following the states listed above were Michigan and Washington state with approximately 4% growth. Several state figures grew by more than 2%. They are:       

Colorado Georgia Indiana Massachusetts Missouri North Carolina Virginia

Overall the growth in the number of grooming businesses in the survey did show strong overall growth. In 2018 the survey indicated 43,877 business in the U.S. based on businesses advertising grooming. The 2019 total surged to 45,626, almost 2,000. In this state of the industry report we discuss indications of downsizing businesses. The long chronic shortage of groomers is the most predictable cause. Are displaced grooming employees leaving downsized employers and opening new businesses? How many of them account for the nearly 2,000 new businesses we are reporting this year. We are extending our surveys in 2020 to see if we validate or suspend our suspicion. Fortunately the survey shows grooming demand remained strong in 2019. ●

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2019 U.S. PET GROOMER WAGES & BUSINESS EARNINGS SURVEY F/T PET GROOMERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

24,945

33,857

57,405

26,376

34,878

55,395

Middle Atlantic

23,999

35,205

58,744

24,667

37,201

54,866

South Atlantic

26,010

36,888

60,932

24,154

37,040

55,219

East South Central

22,475

30,203

44,869

25,338

31,222

43,277

West South Central

23,007

30,550

45,848

22,465

35,199

45,356

East North Central

25,301

28,775

48,200

23,545

27,945

42,833

West North Central

20,996

30,212

41,531

22,049

29,831

41,255

Mountain

25,955

31,849

46,856

24,630

33,205

47,320

Pacific

27,945

37,498

59,880

30,142

41,207

62,387

Overall U.S. Average 2019

24,515

32,782

51,585

24,818

34,192

49,768

Overall U.S. Average 2018

23,943

32,231

51,042

24,680

33,588

49,374

2018/2019 Change

+2.39%

+1.71%

+1.06%

+0.56%

+1.80%

+0.80%

F/T PET BATHERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

19,243

25,030

28,499

17,755

24,001

26,400

Middle Atlantic

19,007

25,376

28,689

18,232

23,887

26,238

South Atlantic

20,115

26,477

29,354

18,022

23,843

26,119

East South Central

17,396

21,395

22,586

16,833

18,666

22,004

West South Central

16,033

20,333

21,856

15,405

19,553

21,955

East North Central

16,535

19,831

25,021

16,869

19,422

26,202

West North Central

16,045

21,868

24,690

16,055

19,302

25,394

Mountain

19,586

22,640

28,400

19,446

23,977

26,005

Pacific

22,381

26,779

29,553

20,045

26,423

29,774

Overall U.S. Average 2019

18,482

23,303

26,516

17,629

22,119

25,566

Overall U.S. Average 2018

18,082

22,510

25,934

17,250

21,817

25,397

2018/2019 Change

+2.21%

+3.52%

+2.25%

+2.20%

+1.39%

+0.66%

PET GROOMERS Self–Employed (personal income from business)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

31,256

40,336

66,304

35,424

43,747

69,354

Middle Atlantic

30,278

40,588

65,399

33,029

44,204

65,590

South Atlantic

29,365

42,747

65,346

31,539

43,385

66,006

East South Central

28,465

33,654

50,822

30,885

39,767

53,361

West South Central

25,285

32,668

50,337

30,430

36,300

50,477

East North Central

26,034

34,022

48,855

28,856

38,227

47,654

West North Central

25,774

29,177

47,495

27,959

34,212

48,008

Mountain

29,403

37,887

52,565

34,890

42,388

53,610

Pacific

35,395

43,856

66,306

35,708

48,476

70,001

29,028

37,215

57,048

32,080

41,190

58,229

Overall U.S. Average 2019 74

Overall U.S. Average 2018 2018/2019 Change

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27,882

36,361

55,845

29,878

40,169

57,338

+4.11%

+2.35%

+2.15%

+7.37%

+2.54%

+1.55%

PetGroomer.com Magazine eGroomer Journal January / March 2014

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January / March 2020 PetGroomer.com Publications

Pet Groomer Wages & Self-Employment Income 2019 Analysis In 2019 across the board both employed, self-employed groomers and bathers reported higher gross wages or net income (self-employed groomers, prior taxes). But who did the best? Employed Groomers (Shops) The average increase in gross wages was over 2% for low and median annual wages. The highest wage earners increased their wages by a little over 1%. Median annual gross wages increased from 32,231 to $32,782. Employed Groomers (Mobile) Employed mobile groomer wages increased significantly in 2018, but in 2019 increases were smaller, about 2% compared to 5.69% in 2018. However, mobile groomer annual gross wages remained higher than commercial location groomers. Median annual gross wages increased to $34,192 and above median results averaged $49,768. Employed Bathers (Shop and Mobile) Employed bathers followed a similar pattern. The highest increase was 3.5% for commercial location bathers in the median range and an average gross an-

nual income now $23,303. Self-Employed Groomers Self-employed groomers’ annual net income prior taxes had some of the highest increases in 2019. Those working largely in commercial locations averaged more than 3% increases by being self-employed. Some self-employed increased their incomes (before taxes) as much as 7.4% in 2019. That was the largest increase in the 2019 survey. Self -employed groomers in all ranges highmedian-low showed positive increases in 2019. The highest annual personal incomes (before taxes) from self-employment were mobile groomers. In the top range the average was $58,229 but the top responses exceeded $70,000 slightly. Commercial location self-employed groomers were not far below those results, just less. Top responses were in the $66,000 to $67,000 range. Similar to prior survey years, the highest incomes (employee gross wages or selfemployment income) were reported from the Pacific, New England, Middle and South Atlantic regions of the US. ●

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U.S. Grooming Prices Survey Up and Up and Even Surging Increases in the Pacific 2019 Groomer satisfaction with grooming prices held strong amount 97% surveyed in 2019. Of them, 71% expected to raise prices in 2020. Their average estimate was a $3 increase. No surprise they were satisfied. In general the 2019 survey showed the strongest increases in the history of our surveys and the Pacific region lead the pack with prices increasing 10% or more over the 2018 survey. The New England and Middle Atlantic increases were not as pronounced as the Pacific region, yet impressive. There were two concerns of groomers that lead the way to price increases. First (55) was the rising cost of rent (commercial locations) and vehicle maintenance (mobile). The second (34%) was rising costs for employee taxes. Perhaps the strong increases in prices in the Pacific were tied to both. The State of California has issue strong efforts to end most independent contractor status (1099) for pet groomers. To counter the additional cost of W-2 employee groomers prices were likely raised, and incidentally what happened in California is before the State of Washington Legislature for implementation. Everyone also knows that California rents are among the highest in the nation. Some groomers reported having to $6 a square foot per month for commercial locations, and some even higher.

Less than 2% were very concerned or concerned about costs for shampoo product and even equipment. Most (81%) reported that if a product line became too expensive they would simply shift to a less costly value product line. Switching shop-to-mobile retained strong interest 62%, while mobile-to-shop interest was 4%. Our article in this issue on Owners Downsizing Staffed Grooming Businesses would explain some of the strong interest in the shop-to-mobile transition. A record number of employer (91%) expressed high dissatisfaction with the job market. The 2019 survey results showed the biggest ever increase in 20 plus years of our surveys. The national average grooming fee for non-mobile groomers rose from $56.00 to $59.75. The leading influence was the average grooming fee for non-mobile groomers in the Pacific region increased by $8.25 in just one year, from $65.75 to $74.00. Keep in mind as you review the survey figures they are averages. Within a region prices can vary $15 to $30 higher or lower than the averages shown. Specialty grooming such as hand stripping or show grooming, whether mobile or non-mobile, are always subject to fluctuations every survey year. Fewer groomers provide these services and often come at a premium. Take a survey in 2020! Link is below. ●

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U.S. GROOMING PRICES 2018 - 2019 COMPARISON* All 50 U.S. States Combined - Take a Survey at www.petgroomer.com/surveys.htm

BREED / SERVICE TYPE

NON-MOBILE GROOMING RESULTS Change 2018 2019 2018/2019

MOBILE GROOMING RESULTS Change 2018 2019 2018/2019

Overall Avg. Grooming Fee

56.00

59.75

3.75

75.25

77.50

2.25

Bichon Frise (Complete**)

58.25

60.50

2.25

78.50

81.00

2.50

Bichon Frise (Bath-Only***)

44.75

47.50

2.75

66.75

69.50

2.75

Min Poodle (Complete/No Pattern)

57.00

59.25

2.25

75.50

77.25

1.75

Min Poodle (Complete Pattern)

59.50

62.00

2.50

79.25

81.25

2.00

Min Poodle (Bath-Only)

39.25

41.50

2.25

68.50

70.00

1.50

Std Poodle (Complete/No Pattern)

90.50

94.75

4.25

104.00

111.00

7.00

Std Poodle (Complete Pattern)

93.00

97.00

4.00

113.00

116.75

3.75

Std Poodle (Bath-Only)

55.00

59.50

4.50

80.00

83.75

3.75

Cocker Spaniel (Complete)

62.25

66.25

4.00

85.75

89.25

3.50

Cocker Spaniel (Bath-only)

46.00

48.50

2.50

75.00

77.75

2.75

Min. Schnauzer (Complete)

60.25

64.00

3.75

81.00

85.25

4.25

Min. Schnauzer (Bath-Only)

38.75

41.75

3.00

67.50

71.50

4.00

Std. Schnauzer (Complete)

76.00

78.00

2.00

95.50

98.00

2.50

Std. Schnauzer (Bath-Only)

49.50

52.00

2.50

77.00

79.00

2.00

Golden Retriever (Complete)

73.25

76.25

3.00

93.00

96.25

3.25

Golden Retriever (Bath-Only)

52.50

56.00

3.50

76.75

79.00

2.25

Shih Tzu (Complete)

55.75

58.00

3.50

75.25

79.75

4.50

Shih Tzu (Bath-Only)

39.00

41.00

2.00

69.75

71.25

1.50

Sheltie (Bath-Only)

55.25

58.50

3.25

75.50

76.50

1.00

Beagle (Bath-Only)

37.75

40.50

2.75

66.25

68.75

2.50

Labrador (Bath-Only)

56.25

57.50

1.25

72.50

75.25

2.75

Old English Shp. (Bath-Only)

77.50

81.25

3.75

100.25

103.25

3.00

German Shepherd (Bath-Only)

58.25

60.25

2.00

76.50

78.50

2.00

Great Pyrenees (Bath-Only)

95.00

100.25

5.25

114.75

117.25

2.50

Hand Strip Medium Terrier

95.25

103.00

7.75

105.50

112.50

7.00

Hand Strip Large Terrier

118.50

123.00

4.50

123.00

130.25

7.25

Formal Show Min. Poodle

100.75

108.50

7.75

135.00

138.00

3.00

Formal Show Std. Poodle

166.50

173.00

6.50

195.00

198.75

3.75

13.50

13.00

-.50

13.50

13.00

-.50

6.00

7.25

1.25

10.50

10.75

.25

Avg. Nails Only Fee

11.00

10.75

.25

37.25

38.25

1.00

Hourly Grooming Rate

48.50

53.25

4.75

76.25

79.75

3.50

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, no other add-ons, no dematting. *** “Bath-Only” Grooming service includes bath, ears, nails, no other add-ons, no dematting. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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2019 Grooming Prices Survey Results by Region of the United States In 2019 we conducted surveys through the PetGroomer.com Survey Center operating since 1997. If you are a business owner please take a survey there today. To ensure more accurate results we separated mobile grooming prices from prices for non-mobile, including stationary salons and shops, departments and groomers operating from their home-based businesses. Three regions continue to dominate the highest average grooming prices, 1) New England, 2) Middle Atlantic and 3) Pacific. Non-Mobile Results

OVERALL AVG GROOM FEE Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

61.00

65.75

4.75

84.50

86.00

1.50

Middle Atlantic

62.25

66.75

4.50

86.00

87.00

1.00

South Atlantic

58.75

62.50

3.75

81.00

82.25

1.25

East South Central

57.00

58.50

1.50

67.25

69.50

2.25

West South Central

50.25

52.50

2.25

65.00

66.00

1.00

East North Central

48.50

51.50

3.00

67.25

69.00

1.75

West North Central

48.00

49.25

1.25

59.25

62.25

3.00

Mountain

52.75

56.25

3.50

79.50

81.50

2.00

Pacific

65.75

74.00

8.25

87.00

92.75

5.75

56.00

59.75

3.75

75.25

77.50

2.25

US Average

Non-Mobile Results

BICHON FRISE Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

64.50

66.75

2.25

87.25

89.00

1.75

Middle Atlantic

65.00

66.50

1.50

88.50

90.50

2.00

South Atlantic

63.25

65.00

1.75

84.50

86.00

1.50

East South Central

52.50

53.75

1.25

72.75

75.00

2.25

West South Central

52.00

53.00

1.00

68.50

72.00

3.50

East North Central

49.25

51.00

1.75

72.50

73.75

1.25

West North Central

47.25

49.25

2.00

64.75

67.00

2.25

Mountain

59.75

62.25

2.50

76.25

79.75

3.50

Pacific

70.25

75.75

5.50

90.75

95.00

4.25

58.25

60.50

2.25

78.50

81.00

2.50

US Average

Non-Mobile Results

BICHON FRISE Bath-Only Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

50.00

51.50

1.50

71.00

73.00

2.00

Middle Atlantic

48.25

52.00

3.75

73.00

76.50

3.50

South Atlantic

41.50

43.00

1.50

71.00

72.00

1.00

East South Central

38.25

42.75

4.50

63.25

66.25

3.00

West South Central

45.00

46.50

1.50

62.25

64.50

2.25

East North Central

39.75

42.00

2.25

59.50

62.50

3.00

West North Central

39.00

41.75

2.75

61.00

64.25

3.25

Mountain

45.25

47.75

2.50

62.00

64.00

2.00

Pacific

55.00

61.00

6.00

77.50

81.50

4.00

44.75

47.50

2.75

66.75

69.50

2.75

US Average

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Results represent averages of actual prices both above and below the averages shown here. The higher or lower amounts could be as much as $10 to $30, and sometimes higher for large pets and specialty services such as show grooming and hand stripping. Your prices are likely to vary from those shown here.

Non-Mobile Results

MIN. POODLE (no pattern) Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

66.00

67.00

1.00

85.75

86.50

.75

Middle Atlantic

65.25

68.00

2.75

85.50

87.00

1.50

South Atlantic

62.00

63.75

1.75

78.75

79.50

.75

East South Central

52.75

54.50

1.75

71.50

69.50

-2.00

West South Central

53.25

55.75

2.50

70.50

69.25

-1.25

East North Central

47.50

49.25

1.75

67.50

70.00

2.50

West North Central

44.00

46.50

2.50

62.75

66.75

4.00

Mountain

54.50

57.00

2.50

71.25

74.00

2.75

Pacific

67.00

71.00

4.00

86.25

93.25

7.00

57.00

59.25

2.25

75.50

77.25

1.75

US Average

Non-Mobile Results

MIN. POODLE (pattern) Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

64.75

66.00

1.25

90.00

91.50

1.50

Middle Atlantic

66.25

69.00

2.75

91.00

92.00

1.00

South Atlantic

69.50

71.00

1.50

86.50

89.25

2.75

East South Central

55.50

58.00

2.50

74.00

76.50

2.50

West South Central

49.25

51.50

2.25

70.75

72.50

1.75

East North Central

52.00

55.25

3.25

71.00

72.25

1.25

West North Central

48.00

49.50

1.50

61.25

63.00

1.75

Mountain

61.00

63.00

2.00

75.00

76.75

1.75

Pacific

68.25

74.50

6.25

93.25

97.00

3.75

59.50

62.00

2.50

79.25

81.25

2.00

US Average

Non-Mobile Results

MIN. POODLE Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

41.00

42.25

1.25

74.00

71.75

-2.25

Middle Atlantic

42.25

44.00

1.75

72.00

73.75

1.75

South Atlantic

40.00

43.00

3.00

73.75

75.00

1.25

East South Central

36.00

38.25

2.25

66.00

68.75

2.75

West South Central

33.25

35.00

1.75

64.50

66.00

1.50

East North Central

36.00

37.75

1.75

62.00

64.00

2.00

West North Central

35.75

38.00

2.25

58.25

57.25

-1.00

Mountain

42.00

43.50

1.50

64.00

66.25

2.25

Pacific

46.50

51.00

4.50

80.50

86.50

6.00

39.25

41.50

2.25

68.50

70.00

1.50

US Average

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New England: CT, MA, ME, NH, RI, VT Middle Atlantic: South Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV East South Central: West South Central: AR, LA, OK, TX East North Central: West North Central: IA, KS, MN, MO, ND, NE, SD Mountain: Pacific: AK, CA, HI, OR, WA Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

STD. POODLE No Pattern Complete Grooming Service

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

103.50

105.50

2.00

119.50

127.00

7.50

Middle Atlantic

104.00

107.00

3.00

114.00

118.25

4.25

South Atlantic

98.50

102.00

3.50

112.00

114.75

2.75

East South Central

82.00

81.75

-.25

95.00

97.00

2.00

West South Central

79.25

82.00

2.75

93.00

96.00

3.00

East North Central

73.00

75.50

2.50

91.50

100.50

9.00

West North Central

71.25

76.00

4.75

92.00

96.50

4.50

Mountain

97.00

102.00

5.00

97.75

106.75

9.00

106.75

120.25

13.50

121.00

143.00

22.00

90.50

94.75

4.25

104.00

111.00

7.00

Pacific US Average

Non-Mobile Results

STD. POODLE Pattern Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

112.25

115.25

3.00

122.00

125.25

3.25

Middle Atlantic

106.00

109.75

3.75

130.25

134.00

3.75

South Atlantic

99.50

101.25

1.75

128.00

128.25

.25

East South Central

84.00

88.25

4.25

98.25

100.50

2.25

West South Central

79.75

83.50

3.75

99.00

102.50

3.50

East North Central

76.25

75.75

-.50

98.50

99.75

1.25

West North Central

73.00

74.75

.1.75

94.50

96.00

1.50

Mountain

96.75

103.75

7.00

112.00

115.25

3.25

108.75

121.50

12.75

135.00

148.50

13.50

93.00

97.00

4.00

113.00

116.75

3.75

Pacific US Average

Non-Mobile Results

STD. POODLE Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

65.50

67.00

1.50

92.00

98.75

6.75

Middle Atlantic

61.00

62.25

1.25

92.00

97.50

5.50

South Atlantic

56.50

65.75

9.25

83.75

85.75

2.00

East South Central

52.00

54.00

2.00

79.25

85.25

6.00

West South Central

47.00

52.50

5.50

72.75

75.75

3.00

East North Central

49.25

54.75

5.50

73.75

74.75

1.00

West North Central

46.00

51.25

5.25

64.50

67.25

2.75

Mountain

47.25

51.00

3.75

70.50

73.00

2.50

69.25

77.00

7.75

91.25

95.50

4.25

55.00

59.50

4.50

80.00

83.75

3.75

Pacific US Average

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Non-Mobile Results

COCKER SPANIEL Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

68.75

70.75

2.00

99.00

105.00

6.00

Middle Atlantic

69.25

71.75

2.50

99.50

103.25

3.75

South Atlantic

66.00

69.50

3.50

92.25

97.25

5.00

East South Central

59.50

62.50

3.00

80.00

84.00

4.00

West South Central

57.50

60.00

2.50

77.25

79.00

1.75

East North Central

53.25

55.50

2.25

77.75

80.50

2.75

West North Central

53.50

57.00

3.50

68.75

72.00

3.25

Mountain

59.75

70.25

10.50

81.00

82.75

1.75

Pacific

72.50

79.25

6.75

96.50

99.25

2.75

62.25

66.25

4.00

85.75

89.25

3.50

US Average

Non-Mobile Results

COCKER SPANIEL Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

52.00

53.50

1.50

85.00

87.00

2.00

Middle Atlantic

52.50

55.25

2.75

87.25

89.00

1.75

South Atlantic

44.25

49.50

5.25

81.50

83.00

1.50

East South Central

43.00

45.50

2.50

70.75

77.00

6.25

West South Central

43.75

46.00

2.25

69.25

71.50

2.25

East North Central

41.00

45.75

4.75

63.00

66.75

3.75

West North Central

39.50

40.50

1.00

63.00

65.25

2.25

Mountain

45.75

47.75

2.00

71.25

73.50

2.25

Pacific

51.00

53.25

2.25

82.50

86.25

3.75

46.00

48.50

2.50

75.00

77.75

2.75

US Average

Non-Mobile Results

MINIATURE SCHNAUZER Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

68.00

70.25

2.25

88.00

95.00

7.00

Middle Atlantic

64.25

66.50

2.25

86.50

92.75

6.25

South Atlantic

64.50

68.25

3.75

88.00

94.00

6.00

East South Central

59.25

63.00

3.75

77.25

82.50

5.25

West South Central

55.50

56.50

1.00

72.25

73.75

1.50

East North Central

51.00

50.50

-.50

73.25

76.50

3.25

West North Central

48.50

51.25

2.75

69.75

71.75

2.00

Mountain

58.25

67.50

9.25

81.25

83.25

2.00

Pacific

73.00

81.50

8.50

91.50

97.00

5.50

60.25

64.00

3.75

81.00

85.25

4.25

US Average

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82 37

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2020 PetGroomer.com Publications PetGroomer.com Publications

83 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

MIN. SCHNAUZER Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

41.50

42.75

1.25

74.50

77.75

3.25

Middle Atlantic

43.25

45.00

1.75

75.25

77.50

2.25

South Atlantic

40.00

42.25

2.25

76.00

79.25

3.25

East South Central

37.25

39.50

2.25

63.50

65.25

1.75

West South Central

34.00

35.50

1.50

61.25

64.00

2.75

East North Central

39.00

39.75

.75

62.00

65.50

3.50

West North Central

32.50

34.00

1.50

59.75

63.75

4.00

Mountain

37.75

40.00

2.25

60.50

63.00

2.50

Pacific

43.75

56.00

12.25

75.25

88.25

13.00

38.75

41.75

3.00

67.50

71.50

4.00

US Average

Non-Mobile Results

STANDARD SCHNAUZER Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

84.00

85.50

1.50

112.00

111.00

-1.00

Middle Atlantic

85.25

87.00

1.75

103.75

105.50

1.75

South Atlantic

84.25

83.75

-.50

111.50

114.00

2.50

East South Central

70.50

72.75

2.25

87.50

90.50

3.00

West South Central

66.50

68.25

1.75

85.50

88.25

2.75

East North Central

64.25

66.00

1.75

85.25

87.50

2.25

West North Central

62.50

64.25

1.75

78.00

80.25

2.25

Mountain

77.50

79.75

2.25

88.25

87.50

-.75

Pacific

88.25

95.50

7.25

109.25

116.50

7.25

76.00

78.00

2.00

95.50

98.00

2.50

US Average

Non-Mobile Results

STANDARD SCHNAUZER Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

55.00

59.75

4.75

93.00

94.25

1.25

Middle Atlantic

55.00

60.00

5.00

86.00

87.50

1.50

South Atlantic

57.25

58.25

1.00

88.00

87.25

-.75

East South Central

44.75

46.00

1.25

69.00

71.50

2.50

West South Central

45.50

45.00

-.50

68.50

72.00

3.50

East North Central

43.25

42.75

-.50

67.50

68.00

.50

West North Central

44.75

45.00

.25

65.25

67.25

2.00

Mountain

46.00

52.00

6.00

65.75

68.75

3.00

Pacific

52.50

57.50

5.00

90.25

94.50

4.25

49.50

52.00

2.50

77.00

79.00

2.00

US Average

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Non-Mobile Results

GOLDEN RETRIEVER Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

81.00

83.50

2.50

97.50

101.00

3.50

Middle Atlantic

79.50

82.75

3.25

104.00

105.25

1.25

South Atlantic

75.75

76.00

.25

102.75

101.50

-1.25

East South Central

71.00

73.25

2.25

90.50

92.25

1.75

West South Central

66.00

71.00

5.00

87.00

88.00

1.00

East North Central

63.50

69.50

6.00

82.50

86.50

4.00

West North Central

67.25

70.00

2.75

78.50

81.25

2.75

Mountain

73.25

75.25

2.00

91.00

94.00

3.00

Pacific

82.00

85.50

3.50

104.00

116.25

12.25

73.25

76.25

3.00

93.00

96.25

3.25

US Average

Non-Mobile Results

GOLDEN RETRIEVER Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

55.25

56.00

.75

83.50

85.75

2.25

Middle Atlantic

61.00

62.25

1.25

84.50

88.00

3.50

South Atlantic

63.00

65.75

2.75

86.00

85.50

-.50

East South Central

48.75

50.00

1.25

72.50

73.00

.50

West South Central

46.50

50.50

4.00

74.50

76.25

1.75

East North Central

44.25

47.75

3.50

65.25

67.25

2.00

West North Central

42.75

44.75

2.00

66.00

69.00

3.00

Mountain

51.00

55.25

4.25

68.50

70.25

1.75

Pacific

60.00

71.25

11.25

89.50

94.75

5.25

52.50

56.00

3.50

76.75

79.00

2.25

US Average

Non-Mobile Results

SHIH TZU Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

61.00

62.50

1.50

83.00

85.25

2.25

Middle Atlantic

63.25

66.00

2.75

82.75

85.00

2.25

South Atlantic

64.50

65.50

1.00

80.00

84.50

4.50

East South Central

53.00

54.50

1.50

71.00

77.25

6.25

West South Central

48.50

50.25

1.75

69.50

76.75

7.25

East North Central

45.25

48.00

2.75

62.25

65.75

3.50

West North Central

47.00

48.50

1.50

63.50

69.50

6.00

Mountain

53.50

57.00

3.50

75.75

78.75

3.00

Pacific

66.25

70.25

4.00

90.50

94.25

3.75

55.75

58.00

2.25

75.25

79.75

4.50

US Average

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84 39

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2020 PetGroomer.com Publications PetGroomer.com Publications

85 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

SHIH TZU Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

41.50

42.00

.50

72.25

74.50

2.25

Middle Atlantic

42.00

44.00

2.00

75.00

76.25

1.25

South Atlantic

45.00

44.75

-.25

76.75

77.00

.25

East South Central

38.50

39.00

.50

65.00

65.50

.50

West South Central

35.50

38.00

2.50

67.00

68.00

1.00

East North Central

33.00

34.75

1.75

62.00

65.00

3.00

West North Central

32.50

33.75

1.25

61.00

62.25

1.25

Mountain

38.50

40.25

1.75

66.00

67.50

1.50

Pacific

44.75

52.50

7.75

82.50

84.75

2.25

39.00

41.00

2.00

69.75

71.25

1.50

US Average

Non-Mobile Results

SHELTIE Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

65.50

67.00

1.50

79.75

81.00

1.25

Middle Atlantic

63.50

66.00

2.50

86.50

88.25

1.75

South Atlantic

62.75

65.75

3.00

84.00

85.50

1.50

East South Central

53.00

55.25

2.25

70.25

72.00

1.75

West South Central

47.25

50.00

2.75

68.50

68.75

.25

East North Central

45.50

48.25

2.75

66.75

69.50

2.75

West North Central

45.00

46.75

1.75

62.00

.00

Mountain

54.00

55.25

1.25

71.00

73.00

2.00

Pacific

60.50

71.50

11.00

88.00

87.25

-.75

55.25

58.50

3.25

75.50

76.50

1.00

US Average

Non-Mobile Results

BEAGLE Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

39.50

40.25

.75

70.00

72.25

2.25

Middle Atlantic

40.50

42.00

1.50

69.50

73.00

3.50

South Atlantic

39.75

41.00

1.25

73.00

.00

East South Central

36.00

38.25

2.25

64.75

66.50

1.75

West South Central

34.50

36.75

2.25

62.50

62.00

-.50

East North Central

35.50

36.00

.50

60.25

63.00

2.75

West North Central

34.50

35.75

1.25

58.50

60.00

1.50

Mountain

38.50

41.25

2.75

62.00

65.75

3.75

40.00

53.00

13.00

76.25

82.75

6.50

37.75

40.50

2.75

66.25

68.75

2.50

Pacific US Average

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Non-Mobile Results

LABRADOR Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

63.75

65.00

1.25

81.00

82.50

1.50

Middle Atlantic

63.50

64.25

.75

80.50

81.75

1.25

South Atlantic

66.00

65.75

-.25

78.75

80.25

1.50

East South Central

52.50

53.00

.50

70.25

72.75

2.50

West South Central

53.25

56.00

2.75

66.00

67.50

1.50

East North Central

46.75

48.25

1.50

67.50

69.25

1.75

West North Central

48.75

50.50

1.75

64.00

65.00

1.00

Mountain

47.00

49.50

2.50

62.50

65.75

3.25

Pacific

64.75

66.00

1.25

82.50

93.00

10.50

56.25

57.50

1.25

72.50

75.25

2.75

US Average

Non-Mobile Results

OLD ENGLISH SHEEPDOG Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

89.50

95.00

5.50

114.00

118.00

4.00

Middle Atlantic

89.00

91.00

2.00

115.50

117.25

1.75

South Atlantic

84.25

83.00

-1.25

117.00

118.00

1.00

East South Central

72.25

74.25

2.00

91.50

95.50

4.00

West South Central

69.75

71.00

1.25

88.50

90.25

1.75

East North Central

70.00

72.25

2.25

86.75

88.00

1.25

West North Central

64.00

66.25

2.25

82.25

85.25

3.00

Mountain

73.25

75.25

2.00

86.50

90.25

3.75

Pacific

86.50

103.00

16.50

121.00

126.25

5.25

77.50

81.25

3.75

100.25

103.25

3.00

US Average

Non-Mobile Results

GERMAN SHEPHERD Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

65.50

68.00

2.50

88.00

89.50

1.50

Middle Atlantic

67.25

67.00

-.25

82.75

84.00

1.25

South Atlantic

64.50

68.25

3.75

85.50

87.75

2.25

East South Central

55.00

57.75

2.75

74.25

76.00

1.75

West South Central

49.00

51.00

2.00

72.00

71.75

-.25

East North Central

48.25

50.00

1.75

66.25

68.50

2.25

West North Central

46.50

45.75

-.75

60.25

61.00

.75

Mountain

61.75

62.00

.25

72.25

74.50

2.25

Pacific

66.25

72.50

6.25

88.00

93.50

5.50

58.25

60.25

2.00

76.50

78.50

2.00

US Average

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January / March 2020 PetGroomer.com Publications

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

GREAT PYRENEES Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

110.00

114.25

4.25

133.05

135.25

1.75

Middle Atlantic

112.25

115.00

2.75

128.50

133.00

4.50

South Atlantic

108.50

116.50

8.00

124.75

127.75

3.00

East South Central

89.50

92.00

2.50

109.50

111.00

1.50

West South Central

82.50

83.00

.50

108.25

106.75

-1.50

East North Central

86.50

88.75

2.25

106.50

109.00

2.50

West North Central

80.00

82.50

2.50

91.00

94.50

3.50

Mountain

84.50

88.00

3.50

101.25

102.00

.75

102.25

121.75

19.50

129.00

135.50

6.50

95.00

100.25

5.25

114.75

117.25

2.50

Pacific US Average

Non-Mobile Results

HANDSTRIP MED TERRIER Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

101.00

105.50

4.50

116.00

121.00

5.00

Middle Atlantic

104.00

106.75

2.75

121.50

124.75

3.25

South Atlantic

109.50

102.75

-6.75

112.50

102.00

-10.50

East South Central

90.50

99.75

9.25

98.00

109.00

11.00

West South Central

87.25

90.00

2.75

101.50

105.50

4.00

East North Central

86.75

102.25

15.50

90.00

97.75

7.75

West North Central

82.00

90.50

8.50

87.50

90.50

3.00

Mountain

85.50

88.00

2.50

102.50

112.50

10.00

110.75

140.75

30.00

119.00

150.25

31.25

95.25

103.00

7.75

105.50

112.50

7.00

Pacific US Average

Non-Mobile Results

HANDSTRIP LG. TERRIER Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

140.25

144.00

3.75

135.50

138.75

3.25

Middle Atlantic

141.25

155.25

14.00

130.25

133.50

3.25

South Atlantic

133.75

138.25

4.50

154.00

159.00

5.00

East South Central

105.00

107.25

2.25

118.00

122.50

4.50

West South Central

110.25

111.00

.75

108.50

110.50

2.00

East North Central

98.50

97.75

-.75

105.25

109.75

4.50

West North Central

94.00

90.50

-3.50

109.00

120.00

11.00

Mountain

106.75

112.50

5.75

110.25

114.00

3.75

Pacific

136.50

150.25

13.75

133.50

163.25

29.75

118.50

123.00

4.50

123.00

130.25

7.25

US Average

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January / March 2020 PetGroomer.com Publications

Non-Mobile Results

SHOW MIN POODLE Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

101.00

107.50

6.50

145.50

148.75

3.25

Middle Atlantic

105.50

112.00

6.75

148.00

150.75

2.75

South Atlantic

109.75

116.25

6.50

160.00

171.25

11.25

East South Central

98.50

102.75

4.25

121.00

126.50

5.50

West South Central

95.50

98.50

3.00

118.75

120.50

1.75

East North Central

91.00

95.50

4.50

121.25

117.50

-3.75

West North Central

92.00

100.50

8.50

123.50

120.25

-3.25

Mountain

102.25

112.00

9.75

122.50

119.50

-3.00

Pacific

120.00

132.25

12.25

155.50

165.50

10.00

100.75

108.50

7.75

135.00

138.00

3.00

US Average

Non-Mobile Results

SHOW STD POODLE Complete Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

190.50

197.25

6.75

210.25

207.75

-2.50

Middle Atlantic

201.25

205.50

4.25

217.00

218.75

1.75

South Atlantic

195.75

201.25

5.50

209.75

224.75

15.00

East South Central

160.50

171.00

10.50

188.25

179.50

-8.75

West South Central

144.00

146.25

2.25

173.50

180.50

7.00

East North Central

140.25

133.75

-6.50

179.50

198.25

18.75

West North Central

128.00

140.00

12.00

178.25

190.50

12.25

Mountain

135.50

140.75

5.25

176.00

180.25

4.25

Pacific

202.00

219.50

17.50

219.75

208.75

-11.00

166.50

173.00

6.50

195.00

198.75

3.75

US Average

DE-MATTING AVERAGE

Non-Mobile Results 2018

2019

Mobile Only Results Change

2018

2019

Change

New England

16.00

14.50

-1.50

17.50

18.00

.50

Middle Atlantic

15.50

13.00

-2.50

15.50

14.50

-1.00

South Atlantic

14.50

12.50

-2.00

12.00

12.50

.50

East South Central

12.75

14.00

1.25

11.75

12.00

.25

West South Central

10.00

12.25

2.25

10.00

11.75

1.75

East North Central

12.75

13.00

.25

14.25

12.25

-2.00

West North Central

14.00

11.50

-2.50

11.50

`12.00

.50

Mountain

12.50

12.00

-.50

13.00

10.75

-2.25

Pacific

14.00

15.00

1.00

15.50

14.00

-1.50

13.50

13.00

-.50

13.50

13.00

-.50

US Average

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January / March 2020 PetGroomer.com Publications

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. VET PRESCRIBED

Non-Mobile Results

TREATMENTS

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

5.50

6.00

.50

12.00

11.50

-.50

Middle Atlantic

6.75

6.25

-.50

11.50

10.25

-1.25

South Atlantic

8.00

7.00

-1.00

10.25

9.75

-.50

East South Central

6.50

5.00

-1.50

11.00

12.25

1.25

West South Central

4.00

5.75

1.75

9.00

7.75

-1.25

East North Central

6.50

7.00

.50

7.50

8.25

.75

West North Central

6.00

8.50

2.50

11.75

12.00

.25

Mountain

4.25

6.50

2.25

10.25

11.00

.75

Pacific

7.00

12.25

5.25

11.75

13.75

2.00

6.00

7.25

1.25

10.50

10.75

.25

US Average

Non-Mobile Results

NAILS ONLY

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

13.25

11.50

-1.75

38.00

40.25

2.25

Middle Atlantic

12.00

10.25

-1.75

38.00

39.75

1.75

South Atlantic

12.00

9.75

-2.25

40.25

42.25

2.00

East South Central

11.50

12.25

.75

37.50

36.25

-1.25

West South Central

10.25

7.75

-2.50

36.00

37.50

1.50

East North Central

9.00

8.25

-.75

37.00

29.75

-7.25

West North Central

8.50

12.00

3.50

32.50

33.00

.50

Mountain

10.25

11.00

.75

37.75

39.50

1.75

Pacific

12.50

13.75

1.25

39.25

46.25

7.00

11.00

10.75

.25

37.25

38.25

1.00

US Average

HOURLY RATE GROOMING

Non-Mobile Results 2018

2019

Mobile Only Results Change

2018

2019

Change

New England

56.75

60.50

3.75

85.25

88.50

3.25

Middle Atlantic

57.25

61.25

4.00

82.00

84.25

2.25

South Atlantic

59.25

62.50

3.25

79.50

82.25

2.75

East South Central

43.25

51.75

8.50

73.50

76.50

3.00

West South Central

38.50

42.25

3.75

68.00

70.25

2.25

East North Central

39.00

41.50

2.50

69.00

73.00

4.00

West North Central

38.50

42.50

4.00

65.50

68.75

3.25

Mountain

45.50

47.75

2.25

72.00

74.50

2.50

Pacific

58.50

68.75

10.25

90.50

98.75

8.25

48.50

53.25

4.75

76.25

79.75

3.50

US Average

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January / March 2020 PetGroomer.com Publications

IN-HOME “HOUSE CALL” GROOMING PRICES 2018 - 2019 COMPARISON* All 50 U.S. States Combined

BREED / SERVICE TYPE

2018

2019

Change 2018/2019

Overall Avg. Grooming Fee

62.75

64.50

1.75

Bichon Frise (Complete**)

54.25

57.25

3.00

Bichon Frise (Bath-Only***)

48.25

52.25

4.00

Min Poodle (Complete/No Pattern)

52.50

59.25

6.75

Min Poodle (Complete Pattern)

57.50

63.25

5.75

Min Poodle (Bath-Only)

46.25

49.50

3.25

Std Poodle (Complete/No Pattern)

97.50

101.00

3.50

113.00

121.00

8.00

Std Poodle (Bath-Only)

63.50

72.75

9.25

Cocker Spaniel (Complete)

63.25

70.00

6.75

Cocker Spaniel (Bath-only)

53.75

59.75

6.00

Min. Schnauzer (Complete)

56.50

62.25

5.75

Min. Schnauzer (Bath-Only)

48.25

52.00

3.75

Std. Schnauzer (Complete)

83.75

81.00

-2.75

Std. Schnauzer (Bath-Only)

53.50

62.75

9.25

Golden Retriever (Complete)

69.00

73.25

3.25

Golden Retriever (Bath-Only)

55.50

58.00

2.50

Shih Tzu (Complete)

54.25

57.75

3.50

Shih Tzu (Bath-Only)

46.75

49.25

2.50

Sheltie (Bath-Only)

55.50

59.50

4.00

Beagle (Bath-Only)

44.25

48.50

4.25

Labrador (Bath-Only)

62.75

64.00

1.25

Old English Shp. (Bath-Only)

94.50

101.00

6.50

German Shepherd (Bath-Only)

55.25

59.75

4.50

Great Pyrenees (Bath-Only)

97.50

102.25

4.75

Hand Strip Medium Terrier

143.00

139.50

-3.50

Hand Strip Large Terrier

191.25

188.75

-2.50

Formal Show Min. Poodle

199.00

188.00

-11.00

Formal Show Std. Poodle

221.25

235.75

14.50

13.00

12.00

-1.00

7.50

7.00

-.50

Avg. Nails Only Fee

31.50

38.75

7.25

Hourly Grooming Rate

56.75

59.00

2.25

Std Poodle (Complete Pattern)

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. Prices are US Dollars and rounded to the nearest 25 cents. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Northern Tails Sharpening, Inc. You Now Have a Better Choice! Specializing in Animal Care Tools

Mail-in Prices Steel Blades

$7.00

Ceramic Blades

$6.00

Agri Blades

$8.00

3 in Wide Blades

$8.00

Beveled Shears

$9.00

Bevel Thinning Shears

$9.00

Convex Shears

$16.00

Refurbish 5-N-1 Blades

$11.00

Str. Chunkers

$16.00

Convex Thinning Shears $16.00

Clipper Repair ● Veterinarian Equipment ● Beauty Shears We are an Andis & Furzone Regional Distributor and Repair Center Jeff is a Master Sharpener and Certified Pet Groomer with over 35 years experience. He knows how your tools should perform. He won’t sharpen worn out tools which could harm animals. His office will call you if any of your tools look bad. Long-time member of NDGAA, IPG and the BBB. Please call or visit our website for mailing information. http://www.northerntails.com/

(479) 498-2367 Russellville, Arkansas

www.northerntails.com

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January / March 2020 92

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Are You a Victim of “Gritty Blades?” Northern Tails Sharpening Gritty blades are the result of a sharpener not taking the time to thoroughly clean the blade after its sharpened. Grit sticks to blades after they are taken off sharpening wheels. They are magnetized from the metal to metal contact on spinning wheels. The majority of sharpeners just use a paint brush to clean away the grit from both sides of the blade and call it good. But that's not good enough!

Grit hangs up in the spaces between the teeth and along the inside of the cutter blade and the rails. Using only a paint brush to quickly brush grit away will not get it all, especially if they blade has not been demagnetized. Everything will seem okay until something liquid is applied to the blade like oil, blade wash, disinfectant, or coolant. In the presence of liquid the grit breaks away from its hiding places. It spreads on your cutting surfaces and contact points to make this black mess you see in the picture above. It can be cleaned off if you see it, but there is another significant problem. The same grit that sharpened your (Continued on page 93)

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blades can dull them again in seconds.

92 93

January / March 2020 PetGroomer.com Publications

At Northern Tails we use a completely different process to clean blades after sharpening. The steps are: 1) Brush, 2) Demagnetize, 3) Air Blow and 4) Blade Wash. We first brush the obvious grit from the blade, and then run the unassembled blade over a demagnetizer. Finally, we use an air-gun and blow away any grit may be left on the blade. We pay special attention to the area between the teeth, along the rails and the underside of the cutter. When we are done there is no black grit left on the blade. Your blades will not make a mess later or worse yet, quickly dull again and perhaps even make black streaks on your grooms. It takes a little more time, but as groomers and blade sharpeners, we want clean blades same as you!

Jeff Andrews is "One of America's Favorite Sharpeners." Along with his years of grooming experience in two of his own shops, he is a "World Class Sharpener" that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video's and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. www.northerntails.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

WE PROMISE TO EXCEED OUR CUSTOMER’S EXPECTATIONS IN QUALITY www.showseasongrooming.com

678-382-0218

sandy@showseasongrooming.com

The Dog Spa Academy Norwood, New Jersey NASH APPROVED Stacey Herbert, owner, is a:     

Nash Academy Graduate Professional groomer with over 25 years of experience Show Groomer Certified Grooming Instructor Online Course Instructor for Nash Academy and Dog Spa Academy

www.dogspanorwoodnj.com 94

201-767-7755

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January / March 2020

Classic Reprint

Styling the Bedlington Terrier by Sue Zecco, NCMG The Bedlington Terrier is one of the most difficult breeds to learn to groom. They are very different from all other breed grooms. With the rise over their loin, rat-tail, tassel ears, hare foot and long narrow tube-shaped head, not to mention a very fine soft coat, Bedlington’s definitely take practice to get it right. Let’s start with the eGroomer Journal I use a WAHL CopyrightBravura © 2011 Find A clipper Groomer Inc. All reserved clipper work. onrights the #40 blade setting. 95 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Clip “against” the grain on the outside of the ear. Hold the ear leather flat against your fingers. Start about 1 inch above the tip of the ear and clip an inverted “V.” Follow the same lines doing the same to the inside of the ear. Clip to the top of the ear where it meets the head. Next clip the sides of the cheeks from the top corner of the ear to the

corner of the eye, and from the corner of the eye to the corner of the mouth. The entire under-jaw of a Bedlington is clipped clean. Start about 1 inch below the adams apple making a “V” from the center of the neck up to the lower corner of each ear, much like you would do

on a Poodle’s throat. I used the 40 blade setting on a WAHL Bravura clipper. For pet trims you can optionally use a 15 blade setting against the grain in these areas. This option also works well with sensitive skin dogs. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Clip the tail with the 40 blade against the grain. Start at the tip of the tail. Clip up towards the body to one-third of the tail length. Leave a “V” on the top side only of the tail. Clip sides and underside clean. The Bedlington style is a series of “V” and “S” shapes, smooth curves, from the tip of the nose to the tip of the tail. The underline on the body should mirror the top line of the body. Leave the roach at the highest point of the top line and the highest point of the under line is in the tuck up area. The lowest point of the top line should be just slightly behind the withers. The deepest point of the under line mirrors that. Bedlington’s should have “Hare feet” sloping slightly at the pasterns and angling into tightly trimmed feet, not cat feet. Viewed from the rear you should see parallel lines, inside and outside of the rear legs. The tail is scissor-styled at approximately 30 degree angle into the croup. Head towards the high point of the roach above the loin. Then slope gently toward the withers and up into the neck. Remember, soft transitions and no sharp lines. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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The Bedlington head is an important breed trademark. A long lean head is most desirable. Now look headon straight at the head. You should see the shape of a paper towel roll. It should appear tight on the sides with a slight arch from the nose to the tip of the occiput, your high point. Sides of the neck should be tight and about a skip tooth 7 in length. Style parallel lines from the ears, straight down the sides of the front legs. Make sure the front legs balance with rear legs in size. Front legs should have a slight forechest, no bib and be fairly straight from the throat to the toes. Scissor edges of the ears making them look clean and smooth. The overall profile of the Bedlington is very “lamb-like.” However, make no mistake they are “Terriers” and posses their power. Bedlingtons have soft coats with course guard hairs throughout. They come in blue (like the dog pictured here) and liver. They are built like Whippets for speed. Your style should indicate slab sides which are flatter through the rib cage, and not a rounded spring of rib. The little girl in these photos is my Bonnie Bell, First Class Echoing Willow Wind, when she was just about a year old. ● eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2014 105 is not commonly known relates toPetGroomer.com It’seGroomer commonly Journal known that all brands of A-5 blades fit any brand of A-5 clippers. What blade sizes. Most Publications brands of A-5 blades have similar sizes, but how they perform varies. Manufacturers must use design differences in order to avoid patent and copyright infringement. The most common difference between brands is the blade thickness. Similar manufacturer sizes may cut at different heights. You could be in for a surprise if you change brands of the same size blade only to discover the cut is different! For your convenience Jeff at Northern Tails Sharpening prepared the multiple manufacturer reference charts below for blades and snap-ons. Be sure to check Jeff’s web site at www.northerntails.com for more helpful articles, videos and descriptions of his mail-in services. ♦

Clipper Blade Cutting Heights by Manufacturer BLADE SIZE

BLADE CUT

MASTER GRM.TOOLS

LAUBE

WAHL

KLEAN CUT

OSTER

ANDIS

Inches

1/125

0.2

0.5

0.2

1/100

0.3

0.6

0.1

0.3

3/50

—

0.4

1/50

0.5

0.8

0.2

0.5

3/64

1.2

1.0

1.3

1.0

1.2

1/16

1.6

1.5

1.8

1.5/1.6

1.0

1.5

10W

3/32

2.4

—

5/64

2.0

1.5

1.0/2.0

2.0

8.5

7/64

2.8

—

2.0

2.8

1/8

3.2

4.0

3.2

3.0

3.2

1/4

6.4

6.0

6.3

6.0

6.3

3/8

9.5

9.6

8.0

9.5

9.0

9.5

1/2

12.7

13.0

10.0

12.0

13.0

12.0

5/8HT

5/8

15.9

16.0

—

16.0

3/4HT

3/4

—

19.0

T-84

3/16

—

2.4

Snap-On Comb Sizes & Cut Lengths by Manufacturer COMB SIZE

LAUBE SELF ADJ & X-LARGE

WAHL STAINLESS STEEL

MDC ROMANI

OSTER UNIVERSAL

MILLERS FORGE

Inches

1/16

1/8

1/4

1/2

3/4

9/16

1/2 3/4

3/4 0

7/8

5/8

1/2

5/8

1 1/4

1 1/4 1 1/2

1/2

3/8

5/16

3/16

3/8

7/16

1/2

3/8

5/16

1/4

3/16

1/16

1/8

1/16

3/4

1 1/4

1 1/2

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Charts courtesy of Northern Tails Sharpening 479-498-2367 www.northerntails.com

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