PetGroomer.com Magazine Winter 2018 by findagroomer

eGroomer Journal January / March 2014

January / March 2018 Vol. 8, Ed. 1 PetGroomer.com Publications

M A G A Z I N E

20th Annual Industry Report RESULTS OF 12,000 SURVEYS Groomer Wages, Grooming Prices & More

“Vogue” by Joanne Parker Page 17

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With training, hands-on education and the acquired skill sets our students develop, our pupils graduate with the ability to successfully seek and maintain employment as highly accomplished pet groomers or assistant groomers. Learn more at our website or please contact us.

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INSIDE THIS ISSUE

PetGroomer.com eMagazine www.petgroomermagazine.com EDITOR Stephen Mart PUBLISHER Find A Groomer Inc. EDITORIAL OFFICE PO Box 2489, Yelm, WA 98597 contact@petgroomer.com 800-556-5131 360-446-5348 ADVERTISE IN PETGROOMER.COM MAGAZINE

Display advertising in PetGroomer.com Magazine is available at no cost to most banner advertising sponsors of PetGroomer.com. Sponsor advertising starts at $1 a day. Learn More http://petgroomer.com/advertise-petgroomer-com/ PetGroomer.com Magazine is published as a download digital file quarterly by Find A Groomer Inc., PO Box 2489, Yelm, WA 98597. Reproduction in whole or in part is strictly prohibited. PetGroomer.com Magazine makes every effort to provide information that is reliable and practical. It is not intended to replace diagnosis or treatment from a veterinarian or other qualified pet or pet care professional. PetGroomer.com Magazine does not assume any legal responsibility. Readers should always consult qualified healthcare providers for specific diagnosis and treatment. Information provided is not intended to replace formal grooming training, pet safety and care. Viewpoints and commentary expressed in PetGroomer.com Magazine do not necessarily reflect the beliefs or opinions of its advertisers, the publisher or associates. Use of any content or services of PetGroomer.com and PetGroomerMagazine.com, including both digital and print copies of PetGroomer.com Magazine, is governed by additional guidelines, disclaimers and privacy policies and notices available at:

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2017 U.S. Groomer Wages & Earnings “Vogue” Styled by Joanne Parker Pet First Ad Kit Update Great Signage Works for You 24/7 GroomFit: Your Change Weighs Quick Fix for New Style Andis Blade Drive 2017 Grooming State of the Industry Report 2017 Grooming Prices Survey Results Sponsors Only Buyer’s Guide Sponsor Website Directory

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INDUSTRY CALENDAR

FEBRUARY 2018 February 15 to 18, 2018 Groom Expo West Pasadena, CA www.barkleigh.com

JULY 2018 July 20 to 22, 2018 Groom Texas Houston, TX www.txgroom.com

MARCH 2018 March 8 to 11, 2018 Atlanta Pet Fair & Conference Atlanta, GA www.atlantapetfair.org

AUGUST 2018 August 23 to 26, 2018 All American Grooming Show Schaumburg, IL www.barkleigh.com

APRIL 2018 April 5 to 8, 2018 Northwest Grooming Show Tacoma, WA www.barkleigh.com April 12 to 15, 2018 Intergroom Secaucus, NJ www.intergroom.com

JUNE 2018 June 9 to 10, 2018 World Dog Expo New York City www.barkleigh.com June 21 to 24, 2018 PetQuest Wilmington, OH www.barkleigh.com June 26 to 28, 2018 SuperZoo Las Vegas, NV www.superzoo.org

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SEPTEMBER 2018 September 27 to 30, 2018 Groom Expo Hershey, PA www.barkleigh.com

OCTOBER 2018 October 26 to 28, 2018 33rd NDGAA Annual Fun in the Sun Orlando, FL www.ndgaa.com

NOVEMBER 2018 November 9 to 11, 2018 New England Grooming Show Sturbridge, MA www.nepgp.com Want your grooming event here? Email details to: contact@petgroomer.com

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2017 U.S. Pet Groomer Wages & Earnings Survey In 2017 we once again conducted the grooming industry’s most extensive wage surveys for both employed pet bathers and groomers, and personal earnings of self-employed groomers. Unlike any other groomer wage survey our results include region detail. It is no surprise that grooming price surveys show four U.S. regions having the top grooming prices, 1) New England, 2) Middle Atlantic, 3) South Atlantic and 4) Pacific. We learned that employment wages and self-employment earnings are likewise the highest in these regions (see tables on next page). Compared to 2016 annual median gross income figures were up modestly in all categories for 2017, ranging from .65% for pet bathers wages to the biggest increase nearly 4% for selfemployed mobile groomers. The highest annual gross wage for employed groomers was $78,550, but the national median was about $32,000.

$4,000 higher than the annual median gross wages of employed groomers. The highest annual median income belonged to self-employed mobile groomers (gross taxable personal earnings from their businesses prior taxes) at $38,000 and a high range at $55,630. Once again in 2017 we found disparity in groomer earnings reported by independent researchers outside of grooming. Their figures may be analytical projections not based on actual surveys they conduct. Perhaps they use governmental data. The latter has always presented low annual wages for groomers. As a result it is difficult for grooming educational vendors, such as schools, to make the profession seem more viable for remuneration. Our guess is these sources lump wages for bathers and groomers together, including part-time and full-time. Bather wages are naturally lower, and by combining them with groomers, it significantly waters down groomer figures. We are proud to offer more relevant results based on wage surveys of over 2,500 groomers and bathers. ▀

The median annual income of selfemployed non-mobile groomers (gross taxable personal earnings from their businesses prior taxes) wasCopyright about eGroomer Journal © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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2017 U.S. PET GROOMER WAGES & BUSINESS EARNINGS SURVEY F/T PET GROOMERS Employed

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

23,514

32,378

55,106

24,889

34,100

53,490

Middle Atlantic

24,333

33,837

58,934

22,759

35,844

54,567

South Atlantic

24,897

37,332

59,883

23,743

35,690

54,299

East South Central

21,665

29,042

43,216

24,001

31,543

41,970

West South Central

22,750

29,577

45,208

21,600

30,675

42,548

East North Central

24,009

29,421

46,801

22,689

27,002

43,135

West North Central

20,967

28,108

42,376

20,432

29,756

41,786

Mountain

25,014

30,421

47,187

24,421

31,882

45,578

Pacific

25,647

36,990

58,709

28,066

38,432

58,643

Overall U.S. Average 2017

23,644

31,901

50,824

23,622

32,769

48,446

Overall U.S. Average 2016

23,416

31,422

50,459

23,350

32,431

48,298

2016/2017 Change

0.97%

1.52%

0.72%

1.17%

1.04%

0.31%

F/T PET BATHERS Employed

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

17,809

24,019

27,653

16,943

22,446

24,756

Middle Atlantic

18,760

24,339

26,749

17,664

22,860

25,502

South Atlantic

17,790

23,898

27,088

17,265

22,441

25,576

East South Central

16,849

19,376

20,649

16,022

18,764

22,091

West South Central

15,860

18,423

20,775

15,943

19,668

21,504

East North Central

16,023

20,449

23,305

15,779

19,743

24,649

West North Central

16,305

20,564

24,191

16,025

19,440

23,007

Mountain

18,340

22,557

26,034

17,993

22,878

24,657

Pacific

19,207

24,743

29,943

18,376

24,663

27,359

Overall U.S. Average 2017

17,438

22,041

25,152

16,890

21,434

24,345

Overall U.S. Average 2016

17,104

21,899

24,638

16,467

21,088

23,785

2016/2017 Change

1.95%

0.65%

2.09%

2.57%

1.64%

2.35%

PET GROOMERS Self–Employed (personal income from business)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

29,055

39,994

61,749

29,328

40,343

66,321

Middle Atlantic

27,890

38,354

63,584

29,421

39,366

62,476

South Atlantic

27,033

39,991

60,878

28,427

39,999

63,489

East South Central

26,756

32,659

48,277

28,856

37,484

49,033

West South Central

25,789

31,585

47,023

27,578

34,941

47,212

East North Central

24,843

32,687

50,654

26,909

36,516

47,555

West North Central

23,697

29,733

45,276

25,994

31,576

46,944

Mountain

27,889

36,845

48,007

28,357

38,227

50,339

Pacific

30,523

40,525

63,722

29,664

43,607

67,299

Overall U.S. Average 2017 16

Overall U.S. Average 2016 2016/2017 Change

1.46%

1.12%

3.88%

2.20%

1.81%

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January / March 2018

“Vogue” by Joanne Parker Asian Style at Itzaclip! Doggy Day Spa in Canada Asian Style took North America by storm in recent years. It is an excellent way to express your creativity and put a little fun back into grooming. Poodles are especially good models because they are so versatile for styling.

cute features, eyes and round cartoon shapes. It is not necessary to “balance” designs in the traditional breed standard way. Attention to detail is important. Even an Asian short trim (Japan, Korea and Thailand) seems impressive because of the overall excellent finish work.

Generally what makes a groom Asian are choices in lengths of hair, pattern eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved and shapes. Overall Asian accentuates PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Although I am blessed with a wonderful coat on my Standard Poodle from Seransil St Poodles, please forgive my finish presented here. Vogue, my girl, is still recovering from a knee injury. I did not want to make her stand too long. I chose her as I felt it would be beneficial to show this type of grooming can be done in a salon. Coat preparations are key, especially for breeds lacking thick or voluminous coat. I discovered the best results using K9 Competition products, specifically Crisp Shampoo and Crisp Texture Mist.

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I use Crisp on all my Asian style dogs. It even develops plush volume on Yorkies. For maintenance and whitening I prefer K9 Competition Sterling Silver shampoo & conditioner. It is not heavily pigmented. It will not turn your dog purple, and contains keratin. Knots seem to slip out. Select products that do not weigh down coats. Avoid heavy conditioners. Add a body building spray before drying, such as K9 Crisp Mist.

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COLOR Color does not have to slow you down in the salon. I apply my color and finish the rest of the groom while it soaks saving time. I am also able to prevent any transfer of color. Normally I prepare the coat for color by washing with a clarifying shampoo (no conditioner) and then drying thoroughly. For this style, I applied Crazy Liberty dye to three day old hair that had been con-

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January / March 2018 PetGroomer.com Publications

ditioned! This product brand absorbs that well, and is approved safe by the National Association of Professional Creative Groomers. I find Crazy Liberty does not easily run or transfer, nor does it bleed badly during rinses. I suggest using a belly strap to help stabilize dog when you lift legs. It also limits sitting or moving about.

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Shark Fin® Great White Chunkers are great for setting in flares.

THE TRIM In order to create the contrast needed for Asian styling, clip the body short. In hot weather or when styling stocky dogs you can go as short as a #7 blade. For the trim presented here, I used a halfinch SS guard comb over a #40 setting on a Wahl trimmer. You can leave a little more hair at tuck and pin bone areas and later scissor them to correct faults as needed.

When blending short bodies into the upper legs, use skimming with either a guard comb or a skip tooth blade to bulk in your shape and eliminate excess scissor time. For the tail, I often do anything not breed standard. The more interesting the better in my opinion. On Schnauzers I do a round “bunny tail.”

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Shown above is Vogue with “stubby bat” shapes. Blending a long topknot into a shorter body can be difficult, especially when the topknot is as long as Vogue’s. I keep her neck longer than her body.

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January / March 2018 PetGroomer.com Publications

Her long hair ends at the occiput. Extra hair is often banded. It does not hang down her neck and blends well into a shorter neckline. The topknot is long and requires a double band to hold it place. I added some

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Create dimension and fun with temporary color, such as Crazy Liberty.

dimension to her hair. I airbrushed a temporary water based ink made by Crazy Liberty. To create extra wow factor I used K9 Texture hairspray and curled her topknot. This product is great on Mohawks, curled ears and to create promotional pictures for your salon.

to heads and where needed. THE MUZZLE The trick with the Asian muzzle is really about where you put the hair. If you take the cheeks too short, scoop out too much under eyes or make it too round it simply becomes an old-fashioned “Donut Muzzle.”

I did not have to shampoo the K9 TexDetermine the length of hair you leave ture Hairspray out. No mats! It is a favoron the cheeks by the style of trim. If you eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 23 ite of mine for salon clients adding body (Continued on page 27) PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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(Continued from page 23)

create the desired oval shape.

have short round ball ears you will need to leave some hair under ears to support, fill and create that shape. If you leave the cheeks too long when the topknot is long and banded, it may look too “doodle-ly” and lack contrast.

On Vogue I discovered if I leave it too big, it is almost comical. The width of the muzzle is the same as two fingers beside her outer eyes. Two fingers from the corner of her mouth back is where you start the transition from a fuller muzzle to a tighter one.

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Here are some pictures of Vogue at different times. The picture on the left shows Vogue with a short muzzle. She was still growing her muzzle. On the right, you see Vogue 6 months later with a longer, rounder muzzle made possible by adequate hair. (Continued from page 27)

For best results, scissor the stop, under eyes and down to jaw rather than clipping. Utsumi Super Curved shears are amazing for Asian muzzles! The pictures above compare the look of different sizes of muzzles on the same dog. Remember, keep the chin and lip hairs short. It helps prevent them from getting messy at home. Vogue eats raw and I do not use any stain products on her! (Continued on page 29)

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Need inspiration? Review Asian Style books and magazines such as The Art Of Asian Freestyle and Modern Styles Magazine. I have produced many videos about aspects of Asian styling techniques and products. Here are some links: Suggested Books & Magazines https://www.canadiangroomingdistributor.com/collections/books-magazines-dvds

Dye and Rinse Techniques Video https://www.canadiangroomingdistributor.com/blogs/grooming-tutorial-with-pics-videos/flared -legs-how-to-do-it-with-video-1

Flared Legs by Skimming Video https://youtu.be/MNpqjQEr0aQ ▀

About the Author Joanne Parker is the owner of ItzaClip! Doggy Day Spa in Alberta, Canada. Josh & Joanne are owned by two Standard Poodles from Seransil Standard Poodles. With a grooming history of over 15 years behind them, they are proud to be the founders of Canadian Grooming Distributor. They use their experience to select, test and educate others about grooming products and equipment. Joanne has come a long way in her career and wishes to help other passionate groomers do the same. You can find them on Facebook, Instagram and Pinterest. Facebook https://www.facebook.com/CanadianGroomingDistributor/ Instagram https://www.instagram.com/canadagroomdistributor/ Blog & Video Pics https://canadiangroomingdistributor.com/ (Click Blogs)

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Pet First Aid Kit Update By Mary Oquendo

Read her blog at http://groomwise.com and visit www.maryoquendo.com

A pet first aid kit is not an optional item. You will use it, even if it’s on yourself. They do evolve over time as new products make their way to the market. This is a suggested list, as well as how to use each item. My own pet first aid kit has evolved over the years and currently contains the following. Activated charcoal is used to absorb ingested poisons. Any item in a kit that is intended for poisoning should NOT be used unless directed by a veterinarian. Protocols vary and what will help in one instance can cause harm in another. Antibiotic cream for wounds. Do not use triple antibiotic if you groom cats. While it is rare, cats may have an allergy to the combination of the three ingredients. If the cat has such an allergy, it is fatal. If you use natural products, ensure there are no essential oils if you groom cats as well.

lines that state essential oils should not be used in any form around cats. Antihistamine and safety pin for minor allergic reactions. Look specifically for diphenhydramine gels with a liquid center. The safety pin is used to puncture the gel cap and squirt the liquid directly onto to the tongue of the pet. It is the fastest way for an anaphylactic pet to absorb the antihistamine. Consult a veterinarian for proper dosing. Not all pets can safely use antihistamines as it may interfere with other medications and medical conditions. Two apps for smart phones. The first is Pet Poison Helpline or pet Poison Hotline. There is a cost, but they will dial the number for you. Since minutes matter in a poisoning, this is invaluable if you cannot reach a local veterinarian for instructions. The second is a veterinarian locator. They are usually free. As mobile groomers

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are all over the place, being able to locate a veterinarian quickly can be a lifesaver. Baking soda to absorb topical poisons or chemicals. Band aids for you. This will probably be your most replenished item. Bandanas have multiple uses. They replace triangular bandages and can be used as slings to take the weight off of an injured limb. Expired gift cards. They are a perfect size to cushion pad injuries on larger pets. Place gauze on both sides of the card and securely wrap the cards and gauze to the paw with vet wrap. In addition, the cards can flick out bee stingers. Place the card at the base of the stinger where it meets the skin and lift up and out. Eyewash serves double duty. It can be used to flush out both eyes and wounds. Gauze comes in three varieties: gauze roll, gauze pads, and nonstick gauze pads. The gauze roll is wider and is good for larger wounds. The nonstick gauze is more expensive, but I will use it as the

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first pad on the wound and then place the cheaper gauze on top on it. The nonstick gauze will remove the scab when it is time to replace the bandaging. Honey packets for hypoglycemic pets. Stress, seizures, as well as an owner giving a pet too much insulin can result in low blood sugar. This is a serious condition that may result in the death of the pet. Signs include listlessness, staggering, tremors, muscle weakness, and seizures. Do not give the pet honey unless directed by a veterinarian. Hydrogen peroxide to induce vomiting in a dog. As this is used for poisoning, consult a veterinarian first. Dosage will vary. Vomiting is not a given for poisoning. If it is caustic, it will burn the throat on its way out. You cannot use hydrogen peroxide to induce vomiting in cats. Cats cannot metabolize hydrogen peroxide. Ice will constrict blood flow and slow bleeding. I do not keep ice in my pet first aid kit. If you are mobile, your clients freezer would be your go to. Liquid bandage is an asset if you know how to use it properly. Used incorrectly, it can damage surrounding tissue, as well as trap bacteria in the wound. Your (Continued on page 35)

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veterinarian can instruct you in proper usage. I do not use superglue. It is not manufactured for medical use and as such, the manufacturer can change ingredients and formulation without consideration for safety on wounds. Muzzles are a must. If you need to use your pet first aid kit, this pet is likely in pain. Any pet that is in pain is a bite risk. Plastic baggies to collect a vomit or fecal sample. This may be necessary if the pet has been poisoned and you are unsure of what was ingested. When not in use, it can store smaller items for easy accessibility. Rubber gloves to protect you from any zoonotic and also to collect vomit or fecal samples. Sanitary napkins will absorb blood. Squirt bottle to deliver hydrogen peroxide down the throat of a dog.

January / March 2018

Tea bags contain tannic acid. It is effective in stopping bleeding. While sugar is effective, I do not recommend it because the pet may be diabetic. Vet wrap is wonderful. It keeps the wound secure and dry. Vet wrap is also expensive. The human counterpart, which is the exact same thing, is a fraction of the cost. Wound cleanser. You have several options. The first is sterile saline solution, also known as eyewash. The second is a Chlorohexidine based cleanser. This is easy to find. Almost any store that sells first aid items carries it. The third is Vetericyn products. Do not use hydrogen peroxide as it degrades surrounding tissue and cats cannot metabolize it. Do not use alcohol as it stings. Do not use sterile, tap, or bottled water and it disrupts the salt balance of the cells and slows healing. Many of these items have expiration dates and should be checked periodically.

Styptic powder for use on nails only. It Treating injuries quickly result in faster stings and this pet is already in pain. In healing with less pain. It may also readdition, styptic powder is not sterile duce veterinary costs. Win –win for all. and you may introduce bacteria into the ▀ wound. eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 35 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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or “menu boards.” Grooming salons often have information printed and displayed but what about your retail selection? When you walk into a corporate retail environment, look around and you’ll notice how much that store is “talking” to you without a single salesperson in front of you. Corporate stores will often have signage for branding, departments, sub departments, sales, sizing, pricing, and shelf talkers to let you know the benefits of certain items for sale. This is called the “power of retail signage.” Retail signage is so important because the science of retail has proven humans are very lazy when we shop. In most cases if we have to wait to ask for a price, directions, or information; we’ll just walk away. Imagine how many sales you lose due to the lack of professionally printed signage that will work in your absence? Below are my “must haves” to make your pet retailing a success!

By Leel Michelle Most grooming salons tell their clients where to drop off, where to pick up, price points, length of service time etc., without ever opening their mouths through professionally printed signage

BRANDING How many times have you been in a restaurant or store that you’ve entered and look around to find the name of the business is nowhere to be found? This is

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(Continued from page 37)

a lost opportunity for store branding! Remember that you want your store logo/ company name EVERYWHERE because you want your client to remember your store and tell their friends. For at least 130 years, there have been studies written on how many times it takes for a person to start remembering a company, slogan, or advertisement which is also known as “effective frequency.” The general consensus is that it takes somewhere between 6-20 times for effective frequency to kick in so that the client remembers the message you are trying to convey! Make sure your branding is on the outside of your store, the inside of your store, your website, your social media, your rug, your price tags, your uniforms, and anywhere else you can think to display! STOREFRONT There are many salons that have very bare front windows because they think To ensure my marketing is working they can’t “afford” the additional cost. while I’m home at night…I leave my Trust me you cannot afford NOT to have that store front signage! Your front store front chandelier lights on so people can see inside and want to return even when windows should very quickly convey I’m not there! what you do, what you sell, your store (Continued on page 41) name, hours, and contact information. 38 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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DEPARTMENTS & SUB DEPARTMENTS As you build your retail clientele, you will attract shoppers that are unfamiliar with your store. If they pop in looking for a collar or leash, make sure you have signage for that department. Although it’s important to greet your clients in a professional retail environment, department signage can save you and your client time. Additional departments that are common in the pet retail sector may be toys, grooming supplies, clothing, food, treats, harnesses, supplements, travel, birthday, and more. Remember to keep your signs professional, simple, and uniformed. You don’t have to buy them all at once but remember to keep them uniformed for future department expansion. CLEARANCE Having a well thought out clearance department in the back of your store is great to get rid of seasonal left overs or the 1-2 items that are left over from a recent purchase. Make your signage clear as to what the new prices are so you don’t have to tell them over and over again. Example: “Clearance: Every-

January / March 2018 PetGroomer.com Publications

thing 50% off original price.” This lets them know how much off of “what” price. PRICE POINTS Yes, there are many stores that do not have prices on their retail merchandise. Invest in a point of sale system or (POS) along with a bar code reader and printer. This will make your life so much easier! A POS also makes you look more professional. If you are grouping a large selection of items together in the same department with the same exact price, then a larger sign or “price point” will help move that selection as well because it calls attention to the “opportunity” you are giving the client to own that item. INSTRUCTIONS When a client walks into your business, do they know where to drop off, pick up, get their purchases calculated? Sometimes a simple “Start Here” or “Purchase Here” sign hanging from the ceiling will save you and your staff a lot of time. If you have a treat bar, do they know where to get bags to fill up with treats? Is it calculated by piece or weight? Walk into your store from out-

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PetGroomer.com Magazine eGroomer Journal January / March 2014 (Continued from page 41)

side as a new customer and see if the flow of your space is immediately recognizable. If you cannot change the flow then add a sign and you’ll be amazed at how much easier it will be for you, your staff, and your clients! Many salons miss out on retail opportunities all together because they don’t want to “deal” with the extra time and attention retail clients require. If your retail selection is well merchandised with professional retail signage, your signage will act as a professional, unpaid employee! You can add a revenue stream while still grooming with little effort every day. I hope this helps you increase your retail success! Happy pet retailing! ▀

Leel Michelle

January / March 2018 PetGroomer.com Publications

ABOUT THE AUTHOR

Leel Michelle is the owner and designer behind the award-winning Pet Groomer Apparel brand, Retro Stylist Wear and the grooming salon and boutique, Bow Wow Beauty Shoppe. She is a San Diego native also calling Los Angeles, New York and Italy home. Formal education in fine art, art history and fashion design led this animal loving entrepreneur to bring all her passion, talents and knowledge together to create a memorable and beloved retro business for pets and their owners. In 2006, following 2 previous careers in corporate retail, and corporate amusement park management, Leel graduated pet grooming school to create and manage an award-winning pet grooming salon and pet boutique. Leel has also grown the Bow Wow Beauty Shoppe brand to include custom luxury kennels and product lines in production to help the average small business groomer and pet retailer increase their business profit margin by improving their pet retail merchandising. Most days you will find Leel Michelle at her shoppe, inspiring other groomers & pet retailers with live Facebook posts on “Pet Boutiques,” with her family, or at a trade show making the world more Fabulous-one smile & smock at a time! See www.retrostylistwear.com. Read more from Leel in her GroomWise℠ Blog at www.groomwise.com.

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January / March 2018

exercise sessions as short as a minute may help you keep fit and active. A study from the University of Utah concluded that all those little bits and pieces of exercise you do throughout the day can be life changing. In fact, even a single brisk minute of moving can have a noticeable impact.

Your Change Weighs By Vera Needham The number one New Year’s Resolution each year is to lose weight and get fit. For groomers getting fit is an important part of being able to continuing to perform our daily tasks. The words of Stephen P. Messier, PhD really drive home the significance of even minimal weight loss, “The accumulated reduction in knee load for a 1 pound loss in weight would be more than 4,800 pounds per mile walked."

Another study revealed splitting exercise up into short chunks makes sense when it comes to appetite control. A Tabata based exercise program may be this year’s resolution best solution. Tabata, also known as High Intensity Interval training (HIIT), is named after Japanese scientist Professor Izumi Tabata who developed this method of training while working with his country's Olympic speed-skating team. His routine consisted of a combination of 20 seconds of intense exercise, followed by 10 seconds of rest. Professor Tabata's latest research shows that by using his protocol the body continues to burn calories for up to 12 hours after exercise. The drawback of interval type training is that the program is based on extreme exertion and should not be considered without consulting a physician.

No time to exercise? It’s possible you’ve never considered the benefits of working out for only four minutes a day. 46 Copyright © 2013 Find A Groomer Inc. All rights reserved Researchers are discovering that even PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 47)

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(Continued from page 46)

A ten minute warm up plus four minutes of Tabata training can reap the same benefits as an hour on an exercise bike cycling at moderate pace. Chances are you are already performing some element of interval training when climbing stairs or shoveling snow or running for a bus.

bursts and strengthened from doing so. This is the natural body mechanics you tap into when you perform Tabata type training. It taps into our primal brain and works the body the way it was intended to work. New studies suggest that interval training may be best at slowing down or even reversing aging at a cellular level. Participants showed significant cellular changes especially in mitochondria which has a tendency to deteriorate with age.

It is smart to include intervals in your routine so that your body becomes accustomed to the routine. Your heart is designed to work very hardCopyright for short eGroomer Journal ÂŠ 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 48)

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The mitochondria are important for weight loss because they stoke our fat burning furnace. The benefits of briefly pushing your body to the max, then letting it recover, and pushing it again, helps improve cardiovascular and respiratory health, reduce fat and improve glucose levels. New research has also linked many brain related dysfunctions such as vascular dementia to lack of oxygen supplied to the brain.

January / March 2018

val to your routine. What we eat when we exercise is also very important to obtain optimum results. When we start exercising fatty acids are first burned from the supply in our blood. That supply burns quickly. Next our body will access energy from what we’ve recently eaten. By eating high glycemic foods we are never allowing the body to burn stored fat. We basically burn what we eat. High glycemic food promotes insulin production and insulin production impairs fat metabolism. By eating low glycemic the hour before and the hour af-

The health of your brain is closely linked to your overall heart health. If you are looking for a program to lose weight any program that raises your heart rate will do that, but if you are looking for the 48 Copyright © 2013 Find A Groomer Inc. All rights reserved fountain of youth, consider adding interPetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 49)

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ter exercise it will allow you to finally burn stored fat. The one rule that changed my life was to stop eating after eight pm. Night time calories are often stored as excess fat. We don’t have time to burn the calories before we sleep. Indulging in an extra 100 calories a day without burning them off can leave you 10 pounds heavier at the end of a year. Lighten Up! The great news is that by eating just 100 calories less a day you can shed those extra ten pounds.

January / March 2018

really well with Tabata type training. Warm up for five to ten minutes before you begin to prepare your body for exercise. Start the interval by working as hard as you possibly can for 10-20 seconds. Rest for 10-90 seconds still moving but at a very casual pace. Cool down for 5-10 minutes at the end allowing your heart rate to come down. The beauty of the program is we can use any exercise.

The Program: Exercise equipment such If you are walking increase the pace for eGroomer Journal Copyright © work 2011 Find A Groomer Inc. All rights reserved 49 as bikes, elliptical and treadmills (Continued on page 50) PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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If you ask yourself how hard you are working on a scale from 1-10 you should aim for 8-10 in perceived exertion.

January / March 2018

Remember if you have painful joints this program can be as simple as 20 second speed bursts on your stationary bike or jogging in the pool. Warm up for 5 minutes Cycle 1: Brisk walk, jog or skip

Start your interval training with just 10 Below is an example of an easy to imseconds. When you are ready you can plement Tabata Program. There are a increase to 15 seconds and finally 20. lot of Tabata timer apps that can be downloaded on your phone for free. CyRest: Gentle movement during the rest cles can be split up throughout the day cycle 20-90 seconds or all depending how youCopyright feel.ÂŠ 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com 50

(Continued on page 51)

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January / March 2018

Cycle 2: Alternate Step Backs or Cross Country Skiing Cycle 3: Knees to Elbows We tend to use food to make us “feel better.” However, exercise has been proven to be the strongest natural antidepressant. We have it backwards. We need to stop rewarding ourselves with food. Save that for your furry clientele. ▀

ABOUT THE AUTHOR Vera Needham is a Medical Exercise Specialist, Pilates Pro Trainer and creator of the Barber Stick. She has been a professional dog groomer for over 30 years. Who better than a dog groomer to know the vulnerabilities of the trade? We seem to accept pain as a way of life. With proper exercise and a Barber Stick it doesn’t have to be. For more information contact groomfit@yahoo.com. eGroomer Journal

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Pet Styling Academy Palm Desert, CA Near sunny Palm Springs and many activities in beautiful settings. Golden Paws Pet Styling Academy is an upscale modern pet styling facility. Students train in a real world environment and gain knowledge on how to work in and be part of a professional grooming salon. Wendy, the academy's director, became one of the Coachella Valley's first certified groomers in 1989 through the WWPGA. She is a Master Stylist and has certifications in: * AKC Safety Certified Groomer * AKC Safety Certified School eGroomer Journal

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January / March 2018 54

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Quick Fix for the New Style Andis Blade Drive by Jeff Andrews, Northern Tails Sharpening Refer to the picture below comparing the old Andis blade drive with the new one. Did you notice how much bigger the new one is? Because of its size the blade drive can hit the back of the hinge causing noise. You can fix this yourself.

The new drive is bigger because they removed the metal strip from the front, and built up the black plastic to provide the stability that was provided by the metal bar. The new drive leaves less space between the drive and the back of the hinge. Eventually through use the plastic becomes pliable and may start to bang against the hinge and make noise. (Continued on page 55)

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54 55

January / March 2018 PetGroomer.com Publications

Here is a quick fix. It only takes about 15 seconds. All you need is your Dremel. You are going to grind just a little off the front before installing the new blade drive. I painted the area that needs to be shaved off just a bit. I used white color. You grind where you think you took some off both sides the same. Only a small amount needs ground off (1/32nd of inch) That is a very small amount. If your hinge is bent from being dropped, you may never get rid of the noise unless you change the hinge. However, try this procedure first. Andis is a great clipper. This fix could make you and your clipper a happy couple again.

The area to be lightly ground has been painted white. This area moves very close to the hinge sometimes causing problems.

Here I am using a Dremel to grind the white painted area slightly, about 1/32nd of an inch. That is a very slight amount. The result is problem solved.

Jeff Andrews is "One of America's Favorite Sharpeners." Along with his years of grooming experience in two of his own shops, he is a "World Class Sharpener" that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video's and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. www.northerntails.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Northern Tails Sharpening, Inc. You Now Have a Better Choice!

Mail-in Prices Clipper Repair ● Veterinarian Equipment ● Beauty Shears Steel Blades

$6.00

Ceramic Blades

$6.00

Beveled Shears

$8.00

Bevel Thinning Shears

$8.00

Convex Shears

$15.00

Refurbish 5-N-1 Blades

$10.00

Chunkers

$15.00

Convex Thinning Shears $15.00

We are an Andis & Furzone Regional Distributor and Repair Center Check out our website’s free instructional videos and articles helping you to maintain your clippers and blades. It’s free to download!

Jeff is a Master Sharpener and Certified Pet Groomer. He knows how your tools should perform. He won’t sharpen worn out tools which could harm animals. His office will call you if any of your tools look bad.

Please call or visit our website for mailing information. http://www.northerntails.com/

SINCE 1995

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January / March 2018 PetGroomer.com Publications

20th Annual PetGroomer.com Industry Report

RESULTS OF OVER 12,000 SURVEYS Grooming Prices by U.S. Regions Expanded Groomer Wages & Earnings Results ► Opportunities

► Where the Groomers Are

► Company

► Marketing & Advertising

► Mobile Grooming

► Tools, Equipment & Spa

► Stress, Health & Well-Being ► Personnel ► Finance

► Career Education

► Independent Contractors

► Grooming Prices

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AT A GLANCE SURVEY RESULTS 20th Annual Grooming Industry Report by PetGroomer.com

INDUSTRY OUTLOOK

Surveyed groomers (60%) reported business was better in 2017 compared to 2016, and 38% indicated “very little difference.” Better yet, 77% were “not very concerned.” Those saying “very concerned” about 2017 and possibly closing businesses barely rose to just 3%.

GROOMING PRICES

All U.S. regions reported average grooming price increases. U.S. average full groom price was $54.75 for non-mobile groomers (up $1.75 from previous year), and $74.25 for mobile groomers, also up $2.00 from previous year.

SALES OF GROOMING

In 2017, 57% of one person grooming business projected annual gross sales of services between $51,000 to $100K. Staffed businesses (72%) projected 2017 annual gross sales of services at $101K or more, slightly up from 2016.

GROOMER WAGES

Annual median gross income figures were up modestly in 2017. Median bather income rose only .65%. The biggest gain was 4% by selfemployed mobile groomers. Highest reported gross wages (before taxes) were in $70,000’s.

GROOMER SPENDING

Most business owners (86%) projected to spend $1,001 to $2,500 in 2017 for grooming supplies, and 30% of groomers projected to spend up to $2,500 in 2017 on tools and equipment. Rechargeable clipper use gained again in 2017.

Will we never get a green light, or at least a yelNearly every surveyed business employing PERSONNEL low? groomers said finding adequate skilled employees is their biggest challenge. Reliability of emFACTORS ployees scored critically low. Copyright © 2013 Find A Groomer Inc.also All rights reserved Subscribe www.egroomer.com

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January / March 2018

AT A GLANCE SURVEY RESULTS 20th Annual Grooming Industry Report by PetGroomer.com

FORMAL STANDARDS

eGroomer Journal

Over 70% of groomers are willing to at least consider some form of vocational certification or licensing. Yet less than 2% are motivated to get involved in the process. Over 90% do not trust enforced legislation.

MOBILE GROOMING

The vast majority of mobile groomers love being mobile, and according to our groomer wages surveys the self-employed ones earn the highest annual median incomes compared to employed groomers’ gross wages.

STRESS & WELL-BEING

Stress in the workplace is a major industry issue and actually not well-studied, until now. In fact, 19% of groomers surveyed said medications are part of their life due to groomer stress. What else? Read our revealing analysis!

ADD-ON SERVICES

The growth of add-on services has generally reached a plateau, and mud treatments held its favor for the new add-on services. Less than 10% said they offer no natural, organic or holistic products on grooming pets.

MARKETING & ADVERTISING

Website and Facebook advertising remains the biggest online factor by business owners (90%). Commercial location owners (62%) indicated at least one-third of new customers originate from customer referrals, and one-third from signage.

CAREER SEEKERS

The appeal of being a groomer is alive and well. Most (98%) were “very surprised” groomers are not vocationally licensed. Expectations of first year earnings were more realistic, but concerns for the availability of financial aid remains.

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January / March 2018 PetGroomer.com Publications

20th Annual Grooming Industry Report by PetGroomer.com

Another year gone by, and another record survey with 12,000 plus surveys completed. Another “big dog” of appreciation thousands of pet groomers and grooming industry career seekers for their participation. They make this report possible year after year. Groomers in all 50 U.S. states took part in 2017. The popularity of last year’s new Groomer Wages & Earnings Survey held and gave us enough data to compare results (2016/2017). Unlike any other survey of groomer wages we provide results by official U.S. regions. As in past years we maintained a close look at business owners and the changing “attitudes” of groomers toward their industry. In 2016 we first conducted a groomer stress survey, and the results were emphatic. In 2017, once again groomers expressed anguish over the issue of independent contractor status foisted upon them by employers with questionable compliance, and which led some to troubles with tax agencies.

In 2017, which best describes how the economy is affecting your business? 60% Business is better in 2017 than 2016. 38% Very little difference. 20% I hired more employees to meet demand. 4%

I had to let one or more employees go.

4% Clients are cutting back about 1 groom a year. 1% Clients are cutting back about 2 grooms a year. 22% I am selling more add-on’s to boost sales. 36% I raised prices to maintain sales projections. <1%

I might have to close my business.

1% Clients ask for more baths instead of grooms.

Which best describes your feelings about the prospects for 2017? 22% No reason to believe 2017 will be much better. 84% Not very concerned. Expect much the same. 1%

Very concerned, I may close my business.

88% Too many unreliable employees. 59% Demand is good but short steady employees. 10% I may switch to independent contractors.

(Continued on page 64)

56% Will need to do a small price increase.

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January / March 2018 PetGroomer.com Publications

OPPORTUNITIES To our surprise we found that the accuracy of the independent contractor issue is one of the leading stress factors of the employed workforce. Are groomers stressed by their profession in other ways? You bet! The Groomer Stress Survey comes later in this report.

Highest Concentration of Grooming Jobs U.S. STATE

CALIFORNIA

19,278

FLORIDA

19,109

There is an abundance of great news for the industry. Overall more groomers TEXAS (87%) reported satisfaction with the industry in 2017.

11,754

NEW YORK

Jobs are available, lots of them. Finding employees remains the problem, but the strong demand for grooming services is PENNSYLVANIA good news. In fact, the number of estimated jobs in the Top 10 states with OHIO the most grooming jobs increased in every state. The same states remained in the Top 10 with only 2 switching their ILLINOIS ranks. The estimated number of U.S. grooming jobs available at any one time in 2017 was over 1,700. This amount coincides with similar results for the past 5 years. The number of career seekers with an interest in grooming is strong, but more are exercising caution to enter the field.

ESTIMATED JOBS

11,555 8,323 7,876 7,033

MICHIGAN

5,022

WASHINGTON

4,994

NEW JERSEY

4,589

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January / March 2018 PetGroomer.com Publications

Where the Groomers Are 2016 - 2017 COMPARISON OF BUSINESSES ADVERTISING GROOMING 2016 # of Businesses Advertising Grooming

US State

% of Total

2017 # of Businesses Advertising Grooming

% of Total

Alaska

107

0.27%

111

0.27%

Alabama

541

1.35%

549

1.33%

Arkansas

410

1.02%

440

1.07%

Arizona

776

1.93%

792

1.92%

California

3,251

8.10%

3,416

8.28%

Colorado

819

2.04%

822

1.99%

Connecticut

504

1.26%

524

1.27%

0.06%

161

0.40%

177

0.43%

Dist. of Columbia Delaware Florida

3,277

8.16%

3,416

8.28%

Georgia

870

2.17%

875

2.12%

Hawaii

0.15%

Idaho

262

0.65%

266

0.64%

Iowa

470

1.17%

477

1.16%

1,929

4.81%

2,012

4.88%

Indiana

909

2.26%

1,029

2.49%

Kansas

400

1.00%

412

1.00%

Kentucky

509

1.27%

522

1.26%

Louisiana

601

1.50%

606

1.47%

Massachusetts

888

2.21%

902

2.19%

Maryland

599

1.49%

611

1.48%

201

0.50%

207

0.50%

Illinois

Maine Michigan

1,567

3.90%

1,577

3.82%

Minnesota

650

1.62%

669

1.62%

Mississippi

299

0.74%

302

0.73%

Missouri

878

2.19%

888

2.15%

Montana

151

0.38%

153

0.37%

Nebraska

302

0.75%

309

0.75%

Nevada

419

1.04%

425

1.03%

New Hampshire

320

0.80%

328

0.79%

1,565

3.90%

1,613

3.91%

299

0.74%

303

0.73%

1,802

4.49%

1,921

4.65%

0.22%

North Carolina

1003

2.50%

1,003

2.43%

Ohio

New Jersey New Mexico New York North Dakota

1,955

4.87%

1,994

4.83%

Oklahoma

591

1.47%

602

1.46%

Oregon

644

1.60%

640

1.55%

Pennsylvania

1,906

4.75%

1,923

4.66%

Rhode Island

222

0.55%

211

0.51%

South Carolina

599

1.49%

605

1.47%

South Dakota

0.22%

0.20%

707

1.76%

787

1.91%

2,651

6.61%

2,715

6.58%

297

0.74%

279

0.68%

Vermont

0.24%

0.23%

Virginia

805

2.01%

823

1.99%

Tennessee Texas Utah

Washington

1,602

3.99%

1,617

3.92%

West Virginia

196

0.49%

190

0.46%

Wisconsin

777

1.94%

785

1.90%

90 Wyoming eGroomer Journal www.egroomer.com Subscribe Free

Total

40,136

0.22%

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January / March 2018 PetGroomer.com Publications

PERSONNEL STATS How do you pay your hired groomers?

Do you provide job descriptions to candidates?

59% Commission

21% Yes

21% Salaries

79% No

20% Hourly How do you pay your hired pet bathers? 89% Hourly 9%

Commission

Salaries

In 2017, how many departing employees left to become selfemployed? 15% Most

Do you require employees to have one or more preventative vaccinations? 5%

Yes

95% No Do you offer healthcare benefits to fulltime employees? 15% Yes 85% No

73% Few

Do you offer paid time off to full-time employees?

12% None

26% Yes

What is your biggest challenge with employees?

74% No

91% Reliability 8%

Skills

1% Teamwork In 2017, how many job openings were available in your business for grooming positions (not management or client relations)?

If you are an I.C. employer how sure are you that you are in legal compliance with independent contractor classification requirements? 11% Very Sure 14% Sure 75% Not Sure

71% One 26% Two 3% Three or More

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PERSONNEL STATS Did you review your I.C. employer compliance with an attorney or the I.R.S.?

How often do you provide job performance evaluations for your employees?

28% Once a Year

Yes

99% No

Twice a Year

How many full-time employees do you have?

70% Never

61% 1 or 2

Do you make grooming assignments to employed pet groomers?

31% 3 or 4 8%

5 or more

43% Customers choose 41% I assign some

How many part-time employees do you have?

16% I assign all

77% 1 or 2

Do you require employees to wear smocks, aprons or similar apparel?

17% 3 or 4 6%

5 or more

Do you hire new graduates of grooming schools? 89% Yes

17% Yes, company provided only 68% Yes, their own but must be approved 15% No, optional

Sometimes

Where do you advertise for employees?

Never

94% Online

Do you provide new hires with an employee handbook? 16% Yes

Local publications

28% Local bulletin boards 33% Sign at business

84% No

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PERSONNEL & COMPANY DISCUSSION Like a broken record the chronic lack of skilled grooming employees detracted over 62% of business owners from hiring even one employee, roughly the same as 2016. Perhaps contributing to this problem are the 91% of employers reporting employee reliability is their biggest personnel problem. Employees complaining about being forced into independent contractor status increased to 77%, up from 39% in 2013. In the face of IRS actions against some employers misclassifying few employers are returning their I.C,’s to employee (W-2) status. There was a modest increase in business owners changing their business setup to entirely renting workstations more like the hairstylist industry. Once again the number of employees indicating they want to be self-employed at some point in their career held strong but not increasing adequately to indicate a changing trend. However, do realize they are already the large majority. Today 81% of employers report they would be pleased to have a full-time groomer stay with them for 2 to 3 years. Employed groomers (73%) believe they will earn

more personal income if they go selfemployed. Recruiting employees is being largely on the Internet. PetGroomer.com Classifieds was listed as one of the preferred places on the Interest to place help wanted ads, or to view job search ads. Nine percent said they use Craiglist. Nearly 70% of employed groomers want more control of their workdays and hours. In fact, 36% reported they would accept less compensation if they had that control. Proper management of a personnel department is a chronic problem. Most grooming employers maintained minimum employment files, and 86% said they don’t maintain I-9 records. Some never offer job performance evaluations, and providing job descriptions significantly decreased by 10% to 21%, less than one-fourth of employers. Graduates of grooming schools have an even better of chance of getting hired in 2017. A record high 89% of employers will consider hiring graduates. Sole-proprietorships are up (79%)

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COMPANY STATISTICS remaining the most popular form of company. There was no significant increase in self-employed groomers seeking professional help when forming a corporation or LLC, yet 77% did get some professional assistance. Nearly half indicated they did it online, and not with a local professional in person. Using tax software for business tax returns continues to increase. The majority of self-employed groomers were not concerned with increased responsibilities for managing an organization. Frustrations with management and work schedules made the extra effort of being selfemployed worth it. Eighty-five percent of independent grooming companies indicated they could not afford to offer benefits to employees other than up to one week or less of paid time off for full-time staff. Offering health insurance declined again in 2017. Almost 33% of business owners are considering adding additional pet care services to generate more revenue. Daycare has the strongest potential.

Before self-employment were you an employed groomer? 82% Yes 18% No What is your company organization? 79% Sole Proprietor 5%

Corporation (S or C)

11% LLC or LLP 5%

Other

Did you consult with an attorney to form your corporation or LLC? 77% Yes 23% No Do you use a bookkeeper and/or CPA? 59% Bookkeeper Only 24% Bookkeeper & CPA 17% CPA only Is “teamwork” a part of your operation? 10% Very much 40% Some 12% Little 38% What’s that?

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MARKETING & ADVERTISING DISCUSSION Online advertising of pet grooming services remains the modern powerful factor in 2017 by grooming business owners (91%). However, commercial location business owners (66%) said at least one-third of new customers come from referrals and another third from the visibility of their road signs.

Seventy-one percent reported social media has not yet out performed the two biggest sources of new customers, referrals and signage (signage includes van or trailer signage for mobile groomers). Barely three-percent purchased Google ads or similar online banner advertising.

Business owners (78%) surveyed had a web site, yet (23%) used their Facebook page as a web site replacement. Directories such as Find A Groomer Directory for Pet Owners and mass ad sites such as Craigslist were used by 56%. Nearly 71% of businesses were on Facebook with a page for their businesses, and 18% had marketing presence on other social media sites besides Facebook.

Groomers (72%) responded that they read pet groomer forums and groomingrelated “groups.” Eighty percent said they occasionally or regularly read grooming-related forums outside Facebook (up 1%). A large majority (97%, up 1%) said they have studied marketing and advertising by reading grooming forums, and 18% read business books, down 2%.

Almost 85% said they got 25 or less new customers from Facebook annually, and 25 or less from Craigslist. Eight percent indicated they got 40% of their new customers from Facebook. Most said Facebook allowed their customers to post things or find a link to scheduling rather than serve only as a strong marketing tool.

Cat grooming showed modest growth in 2017 after being the largest growth sector in the prior two years. Cat-only groomers held mostly steady in numbers at 5% in 2017. Although few in number 2% of cat groomers operate mobile catonly grooming operations. Just a few years ago there were no responses in the cat-only mobile category.

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MARKETING & ADVERTISING STATISTICS Do you primarily groom…?

Do you offer customers a brochure?

23% Dogs Only

36% Yes

64% No

Cats Only

72% Both Dogs & Cats 3%

Dogs, Cats & Exotics

Do you offer pickup and delivery? 5%

Yes

Do you use “group-on” type advertising? 1%

Yes

99% No

95% No

How much of your gross sales income do you spend on advertising yearly?”

How much do you market “add-on’s?”

61% Less than 5%

21% Strongly

25% 5% to 10%

56% Modestly

10% 11% to 15%

Lightly

18% None Which best describes your competition? More than one answer allowed. 39% Corporate Stores 41% Other Shops 21% Mobile Groomers 3%

Vet or Kennels

Over 15%

What retail sells best in your business?” 69% Toys & Treats 15% Flea & Tick 6%

Pet Foods

Boutique Items

Shampoo, Spa, Brush, Combs

How many days a week are you open?”

14% Home Based

16% 6 or 7

54% 5

In-Home Groomers

40% All of the above

24% 4

27% None of the above (no concern)

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MARKETING & FINANCE STATISTICS Do you use display ads in yellow pages?”

Do you have a business plan and financial projections?

24% Yes

Yes

92% No Do you accept credit and debit cards?” 93% Yes 7%

For staffed businesses, what do you project for 2017 gross sales? 13% Over $250K

How many hours a week are you open? 4%

76% No

80 or more

29% $151K to $250K 30% $101K to $150K 27% $51K to $100K

22% 60-79

56% 40-59

For 1 person businesses (all types including mobile) what do you project for 2017 gross sales?

16% 20-39 2%

Less than 20

Does your business insurance cover groomer “malpractice” professional liability and fleeing pets? 37% Yes 22% No 41% I don’t know Do you use a “Release and Hold Harmless Agreement” or similar form? 23% Yes, all customers sign one

Up to $50K

$151K to $250K

25% $101K to $150K 57% $51K to $100K 15% Up to $50K Do you use financial planning or taxrelated services of the following: 17% Certified Public Accountant only 9%

Bookkeeper and CPA

44% Tax return service (i.e. H.R. Block)

50% Yes, some customers sign one 27% No

30% Tax return computer software

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FINANCE STATISTICS & DISCUSSION What do you expect your 2017 gross personal income to be after deducting operating costs (and prior taxes)? 6%

Over $100K

19% $76K to $100K 34% $51K to $75K 34% $26K to $50K 7%

Up to $25K

What percentage of clients have their pets groomed at least 6 times a year? (at least every 8 to 9 weeks) 5%

0 to 25 percent of my clients

21% 26 to 50 percent of my clients 44% 51 to 75 percent of my clients 30% 76 to 100 percent of my clients What percentage of clients have their pets groomed at least 9 or more times a year? 17% 0 to 25 percent of my clients 45% 26 to 50 percent of my clients 24% 51 to 75 percent of my clients 14% 76 to 100 percent of my clients If you are not a mobile or in the home of pet owners groomer, what type of stationary business do you own? 64% Shop or salon, commercial location 28% In my personal home / property 8%

Dept in vet, kennel, daycare etc

In 2017 we once again conducted the grooming industry’s most extensive wage surveys for both employed pet bathers and groomers, and personal earnings of self-employed groomers. Unlike any other groomer wage survey our results include U.S. regions. It is no surprise that grooming price surveys show four U.S. regions having the top grooming prices, 1) New England, 2) Middle Atlantic, 3) South Atlantic and 4) Pacific. We learned that employment wages and self-employment earnings are likewise the highest in these regions (see tables on next page). Annual median gross income figures were modestly up in all categories for 2017, ranging from .65% for pet bathers wages, and the biggest increase was nearly 4% for self-employed mobile groomers compared to 2016. The highest annual gross wages for employed groomers were $78,550, but the national median was about $32,000. Oddly, one of the survey responders reportedly paying $70,000+ or higher annual wages commented, “They still complain they are underpaid.”

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2017 U.S. PET GROOMER WAGES & BUSINESS EARNINGS SURVEY F/T PET GROOMERS Employed

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

23,514

32,378

55,106

24,889

34,100

53,490

Middle Atlantic

24,333

33,837

58,934

22,759

35,844

54,567

South Atlantic

24,897

37,332

59,883

23,743

35,690

54,299

East South Central

21,665

29,042

43,216

24,001

31,543

41,970

West South Central

22,750

29,577

45,208

21,600

30,675

42,548

East North Central

24,009

29,421

46,801

22,689

27,002

43,135

West North Central

20,967

28,108

42,376

20,432

29,756

41,786

Mountain

25,014

30,421

47,187

24,421

31,882

45,578

Pacific

25,647

36,990

58,709

28,066

38,432

58,643

Overall U.S. Average 2017

23,644

31,901

50,824

23,622

32,769

48,446

Overall U.S. Average 2016

23,416

31,422

50,459

23,350

32,431

48,298

2016/2017 Change

0.97%

1.52%

0.72%

1.17%

1.04%

0.31%

F/T PET BATHERS Employed

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

17,809

24,019

27,653

16,943

22,446

24,756

Middle Atlantic

18,760

24,339

26,749

17,664

22,860

25,502

South Atlantic

17,790

23,898

27,088

17,265

22,441

25,576

East South Central

16,849

19,376

20,649

16,022

18,764

22,091

West South Central

15,860

18,423

20,775

15,943

19,668

21,504

East North Central

16,023

20,449

23,305

15,779

19,743

24,649

West North Central

16,305

20,564

24,191

16,025

19,440

23,007

Mountain

18,340

22,557

26,034

17,993

22,878

24,657

Pacific

19,207

24,743

29,943

18,376

24,663

27,359

Overall U.S. Average 2017

17,438

22,041

25,152

16,890

21,434

24,345

Overall U.S. Average 2016

17,104

21,899

24,638

16,467

21,088

23,785

2016/2017 Change

1.95%

0.65%

2.09%

2.57%

1.64%

2.35%

PET GROOMERS Self–Employed (personal income from business)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

29,055

39,994

61,749

29,328

40,343

66,321

Middle Atlantic

27,890

38,354

63,584

29,421

39,366

62,476

South Atlantic

27,033

39,991

60,878

28,427

39,999

63,489

East South Central

26,756

32,659

48,277

28,856

37,484

49,033

West South Central

25,789

31,585

47,023

27,578

34,941

47,212

East North Central

24,843

32,687

50,654

26,909

36,516

47,555

West North Central

23,697

29,733

45,276

25,994

31,576

46,944

Mountain

27,889

36,845

48,007

28,357

38,227

50,339

Pacific

30,523

40,525

63,722

29,664

43,607

67,299

38,007 37,190

55,630 79 54,641

2.20%

1.81%

Overall U.S. Average 2017 eGroomer Journal Overall U.S. Average 2016 2016/2017 Change

1.87%

1.46%

1.12%

3.88%

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MOBILE GROOMING DISCUSSION What motivates mobile groomers? In 2016 40% said they prefer mobile rather than working in a commercial location. In 2017 it decreased to 20% but the freedom of running their own business surged nearly 20%. Working alone was a strong factor for increasing to 24%. A large majority (81%) said they would recommend mobile grooming to groomers. Nearly half work 5 days-aweek yet 42% opt to work only 4 or less days per week. Sunday’s and Monday’s continue to be the most likely days to not operate. Of those surveyed 81% were between the age of 25 and 45, and 12% were over 45 and up to 63 years of age. Only 6% were males. The large majority (81%) reported that bath-only pets account for less than 25% of their business with at least 74% being “full grooms.” Only 10% reported a 50/50 share. Only 3% of mobile groomers regularly used grooming coupons, the lowest ever. Preferences for vans over trailer slightly increased 4% to 72% Those operating more than one vehicle unit were 9% of

those surveyed. On an average workday 44% groomed 4 to 5 pets, and 50% groom 6 to 7 (about the same as prior survey years). No one indicated grooming more than 11 pets a day and they numbered less than 1%. The average daily mileage for all U.S. responses was 31 to 50 miles for 60% of those surveyed, and 24% indicated under 30 miles a day. The remaining 16% travel over 50 miles a day. Vehicles equipped with inverters were driven by 24% of those surveyed. Only 12% relied solely on hook-ups at pet owner homes. A commanding majority (88%) said they always feel safe grooming in their vehicles, and 89% keep their doors locked most or all of the time. When buying a new mobile unit about 70% expect to keep it 4 to 5 years before trading it in and/or keeping it as a backup unit. Mobile groomers (89%) accepting credit and debit cards held the clear majority. When asked how many regular clients it takes to keep them booked year round the majority (70%) said 150, and 23% said 100. Continued on next page Only 6% said more than 150 clients.

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MOBILE GROOMING STATISTICS Do you prefer mobile vans and trucks or trailers?

What is your largest operating expense other than gasoline or vehicle loans?

72% Vans & Trucks

75% Hired mobile employees

28% Trailers

21% Repair and maintenance

Do you operate more than one unit?

Vehicle storage

Insurance

Yes

Would you recommend mobile grooming to others?

How many regular clients (you groom their pets 4 times a year or more) do you have?

81% Very much so

34% 50 or less

17% Yes

46% 51 to 100

17% 101 to 150

92% No

How many days a week do you operate?

36% 4

20% Not working in a commercial location

45% 5

55% Freedom to run my business

12% 6

24% Working alone

3 or less

151 or more

What do you love best about mobile?

Working as a mobile employee

How many vans or trailers did you own before your present one?

How much of your grooming prices is allocated as a mobile convenience fee?

20% None

72% 25% or less

39% 1

20% 26% to 35%

23% 2

36% to 50%

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TOOLS, EQUIPMENT & SPA PRODUCTS Do you buy used tools and/or equipment? 23% Often

How much do you plan to spend on tools and equipment (not supplies) in 2017?

64% Not often

13% Never

21% $501 to $1,000

How many types of shampoo do you keep in regular stock?

14% $1,001 to $1,500

14% 1 or 2

24% $2,001 to $2,500

20% 3

$2,501 to $5,000

Over $5,000

42% 4 14% 5 10% 6 or more Which of the following do you use most often to purchase new tools, equipment and grooming supplies? 85% Online Internet 11% Mail order catalog 2%

Trade shows

Store

Sales call

How much do you plan to spend on grooming supplies (not tools and equipment) in 2017? 2%

Up to $500

30% $1,501 to $2,000

What is your preferred tub even if you don’t own one? 70% Stainless steel 17% Porcelain 12% Plastic 1%

Other

What is your preferred table even if you don’t own one? 24% Hydraulic 72% Electric 3%

Basic four leg

Other

10% $501 to $1,000

What is your preferred caging even if you don’t own them?

48% $1,001 to $1,500

56% Cage Bank

33% $1,501 to $2,000

42% Individual cages

$2,001 to $2,500

Over $2,500

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TOOLS, EQUIPMENT & SPA PRODUCTS Describe your drying setup? 18% Large HV only

How often do you use the services of a professional sharpener?

Small HV only

24% Monthly

Cage dryer only

61% Quarterly

28% Cage & HV 20&14stand 2%

Stand dryer only

15% Every 6 or more months

47% HV & stand dryer

How many different types of shears do you use regularly?

Handheld only

Do you use any all-in-one shampoo and conditioners? 31% Yes, often 29% Yes, occasionally 26% Yes, rarely 14% Never

52% 2 or 3 44% 4 or more Do you buy tools, equipment or supplies at trade shows? 75% Rarely or never

Do you use natural, organic or holistic product on pets?

23% At least once a year

22% Yes, often 25% Yes, rarely

Do you use grooming positioning equipment for pets on your table other than a grooming arm?

34% Yes, a lot

48% Yes, occasionally Never

More than once a year

Do you use cordless / rechargeable clippers?

46% Yes, somewhat regularly

72% Yes, often

4% Almost never, or never

20% Yes, occasionally 8%

How many cordless / rechargeable clippers or trimmers do you have?

16% Yes, but not often

Do you use a clipper vacuum system? 28% Yes, a lot 31% Yes, somewhat regularly

24% 4 or more

10% Yes, but not often

61% 2 to 3

31% Almost never, or never

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GROOMING CAREER SEEKERS DISCUSSION Over 2,300 grooming career seekers completed a survey in 2017. A record (89%) reported they had a very strong interest in an occupation as a groomer. Over 72% envisioned self-employment within 5 years. Dog grooming (85%) was their primary interest, and cat grooming (15%) second. Being employed (72%) after grooming school or other form of grooming training ranked higher in 2017 as part of an initial start in the industry. A whopping 97% were very surprised when they learned that pet groomers are not vocationally-licensed. Their two biggest obstacles are 1) finding a local grooming school and 2) the cost of grooming school. However, where financial aid is available 84% said they would consider applying for it. Traveling out of their current area for school limits the majority of them from immediately entering the field. Seventy-nine percent do not want to share pets with other students while attending school. A similar amount favor moderate to low cost housing while attending schools outside their

present residences. Nearly all (97%) considered an apprenticeship basis to learn to groom, but nearly all found few or none available. A strong 33% dream of a mobile grooming business if self-employed. Twenty-six percent dream of a shop, and another 26% a home-based business. The appeal of home study is strong with 48% studying the possibilities, followed by employment to gain more experience. Sixty-six percent are willing to spend up $1,750 for home study and basic toolkits. Almost 87% are considering purchasing DVDs and streaming for continuing after their initial training. A significant 79% are willing to apply for training by retailers with grooming. Up 5% from 2016. About 12% have previously applied without being accepted, down 8% from 2016. Fifty-two percent expect to earn $20,000 to $30,000 gross income their first year as a pet groomer, down 5% from 2016. Almost one-third expect $30,000 to $40,000.

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CAREER EDUCATION STATISTICS Which best describes your current and prior work experience? (More than 1 answer OK.

Have you considered an apprenticeship with an independent groomer?

18% Office worker

16% Sales

Have you considered working for a corporate chain offering possible educational opportunities?

Management

15% Military

97% Yes, if I could find one No

79% Yes, Interested

12% Veterinary

12% Yes, no luck

Retail

17% Medical (human) 24% Computer 1%

Agriculture

Not Yet

Would you relocate 75 or more miles away for a great grooming job? 15% Yes 85% No

18% Student 2%

Other

How much income do you expect to earn in your first year as a full-time pet groomer whether employed or self -employed? 7%

Up to $20,000

52% $20,001 to $30,000 29% $30,001 to $40,000 11% $40,001 to $50,000 1%

Over $50,000

How important is the availability of tuition financing for grooming school? 70% Very 10% Somewhat 10% Not Very 10% Not If you are planning to be self-employed someday will you write a business plan? 76% Yes 4%

20% I don’t know

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CAREER EDUCATION STATISTICS Are you willing to travel out of your area to attend the school of your choice?

Will you check the credentials of your instructors to teach pet grooming?

35% Yes

18% No

17% I don’t know

47% Maybe

Are you considering formal certification by a grooming association?

If you have worked with pets before learning to groom, what type of work or experience was it?

80% Yes

22% Vet tech

13% Training / obedience

57% Yes

I didn’t know I could

19% Maybe

12% Pet daycare

Which best describes your dream business if you were self-employed?

17% Boarding kennel tech

33% Mobile 26% Home-based 26% Salon/Shop/Spa

28% Receptionist in pet care 4%

Pet retail sales

Dog or cat rescue

Vet office

How much do you think you will have to spend for your student toolkit?

Pet daycare or boarding

19% $500

In pet owner homes “housecall”

44% $750

None, employed

19% $1,000

Have you considered the extreme patience required to groom pets? 82% Yes 18% No

18% Over $1,000 Is your goal to be a cat only groomer? 3%

Yes

97% No

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STRESS, HEALTH & WELL-BEING DISCUSSION Based on 20 years experience operating one of the industry’s largest community forums, GroomerTALK™, we have read thousands of discussions on the topic of groomer stress, or its symptoms. For 2017 we repeated our stress-related detailed survey presented in 2016. Results were very similar. Right off the proverbial bat we found 81% do not regularly take 30 minute breaks during a typical workday. Over one-third (36%) rarely or never eat a meal during a full workday by taking a break, same result as 2016. When they do eat during a workday the strong majority (70%) eat fast food or snacks (same as last year). Without being health experts we still feel confident in saying the lack of adequate breaks and healthy food, or no food, increases stress. What does stress cause groomers? Nearly all those surveyed said at times or regularly they have joint issues, muscle aches, vision issues, headaches, feet and skins issues. If stress isn’t the source, certainly these issues can aggravate or open the door to stress.

However, stress does not source from their working habits. Surging again, worries related to being classified properly as an independent contractor increased to 95%. Does anyone realize this in our industry? Sixty-eight percent (up from 2016) said most of their stress comes from the management they work for and 25% from the human clientele. Forty-nine percent said the lack of adequate employment benefits causes them stress, up 4% from 2016. Fifty-nine percent indicated they feel groomers are somewhat to surely underpaid, and yes that increases their stress. Fifty-three percent (down 9% in 2017) said they would continue to work as an independent contractor even if not classified correctly because “I need a job.” When asked how they deal with groomer stress 55% reported working less hours, and 19% medication while 29% do nothing in particular. The groomer stress issue is industry-wide and deserves more attention. We will be working on it for 2018. ▀

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STRESS, HEALTH & WELL-BEING STATISTICS Do you take a 30 minute or more break during a full work day?

What do you usually eat while on break or while grooming?

19% Yes, always

45% Fast food

38% Yes, sometimes

14% Meal I packed

25% Yes, rarely

25% Snacks

18% Not really

16% Smoothie or health shake

Do you eat a meal during a full workday?

Does grooming cause any ailments for you? More than one answer is OK. 39% Yes, joint issues

33% Yes, while I work on grooms

31% Yes, muscle aches

31% Yes, during a break

10% Yes, vision issues

25% Yes, but not every day

15% Yes, headaches

11% Not at all

12% Yes, feet issues 19% Yes, skin issues

What bothers you most about working as a pet groomer? Having to work as an employee instead of being self-employed. Not getting paid enough as an employee. Not earning enough net income from the business I own. The management of the business I work for. Physical wear and tear from grooming. Having to work with other groomers instead of working alone. Lack of professional recognition and respect by the public. Getting bit by pets. Not being able to get more continuing education. Self-doubt of my grooming and/or customer skills. Pet owners that do not care properly for their pets. Lack of adequate jobs in my area.

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STRESS, HEALTH & WELL-BEING STATISTICS Do you think as an industry employed pet groomers are underpaid? 27% Yes 27% Somewhat 25% Almost right 21% Not really

If you are an independent contractor, are you mostly grooming the clientele of another grooming business owner who cannot groom all of the demand of their clientele or the clientele you own?”

Would vocational licensing of pet grooming earn groomers more professional recognition?

80% Only employer’s clientele

56% Yes

21% Yes, but not sure it is worth it

15% Some of both My personal clientele only

Not at all

What factors cause you the most stress while working as groomer? More than one answer is OK.

If we must license, won’t groom

25% Human clientele

19% No, probably not

Would you accept a position as an independent contractor groomer even if you knew you were not legally classified as one?

68% Management 3%

Behavioral pets

41% Work schedule

53% Yes, I need a job 47% No

49% Lack of benefits

If you are an independent contractor, do you “rent a table” or “grooming dept?”

How do you deal with groomingrelated stress? More than one answer is OK.

55% Work less hours

Yes

98% No Does the independent contractor issue cause you stress? 77% Yes, a lot 18% Yes, moderately 5%

Nope, or don’t pay attention to it

10% Exercise after work 19% Medication 12% Hobbies 29% Nothing in particular END OF REPORT

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January / March 2018 PetGroomer.com Publications

2017 Grooming Prices Survey Results Widespread Modest Grooming Price Increases in 2017 Over 6,000 groomers completed 2017 grooming price surveys.

average house-call fee in 2017 rose to $59.00.

Surveyed groomers in 2017 very much reflected the same posture towards as the 2016 pricing survey across every region of the United States. Generally increases expected in 2017 were similar to 2016’s moderate increases.

Specialty grooming such as handstripping or show grooming Poodles, whether mobile or non-mobile, are always the most variable price categories since fewer groomers provide these services. Prices tend to change significantly year to year by region. In the end, specialty grooming in 2017 rose slightly overall.

Whereas the West South Central and West North Central regions of the United States (AR, LA, OK, TX, IA, KS, MN, MO, ND, NE SD) appeared to catch-up in 2014 and 2015 with some of the largest relative increases, no one region of the U.S. showed a reluctance to modestly raise prices more than any other region in 2017. Nationwide the average grooming fee in 2017 increased by a modest $1.75 for non-mobile groomers, and by $2.00 for mobile groomers. As a result the average U.S. grooming fee moved up to $54.75. Likewise, mobile groomers moved up their average U.S. grooming fee of $74.25. Averages may range up or down by up to $30.00. Therefore, study YOUR region of the U.S. for the variances from these averages discussed here. House-call groomers (grooming inside pet owner homes, no mobile conversion) recorded a similar modest increase of an average price increase of $1.25. The

The majority of groomers (59%) indicated they would increase prices modestly in 2017. The average predicted price increase was $2.00 for non-mobile groomers and $2.75 for mobile and house -call groomers. Over 74% of groomers surveyed were not worried about raising prices in 2017. Nineteen percent were concerned about the effects of raising prices in 2017. Seven percent said they would wait until 2018 before raising prices. Overall 2017 was yet another good year for pet groomers to keep up with rising costs. Our new grooming price surveys for 2018 will be available beginning in Spring 2018. Use the link below to go online and take an appropriate survey. Thank you! ▀ www.petgroomer.com/surveys/

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January / March 2018 PetGroomer.com Publications

U.S. GROOMING PRICES 2016 - 2017 COMPARISON* All 50 U.S. States Combined - Take a Survey at www.petgroomer.com/surveys.htm

BREED / SERVICE TYPE

NON-MOBILE GROOMING RESULTS Change 2016 2017 2016/2017

MOBILE GROOMING RESULTS Change 2016 2017 2016/2017

Overall Avg. Grooming Fee

53.00

54.75

1.75

72.25

74.25

2.00

Bichon Frise (Complete**)

55.25

57.00

1.75

75.50

77.00

1.50

Bichon Frise (Bath-Only***)

42.00

45.00

3.00

63.75

65.50

1.75

Min Poodle (Complete/No Pattern)

53.75

55.75

2.00

72.25

74.25

2.00

Min Poodle (Complete Pattern)

56.75

58.00

1.25

75.00

78.25

3.25

Min Poodle (Bath-Only)

36.75

38.505

1.75

61.00

63.00

2.00

Std Poodle (Complete/No Pattern)

84.00

88.00

4.00

102.00

103.00

1.00

Std Poodle (Complete Pattern)

89.75

91.75

2.00

111.25

111.05

-.25

Std Poodle (Bath-Only)

50.50

53.75

3.25

76.50

78.75

2.25

Cocker Spaniel (Complete)

57.00

59.50

2.50

80.75

83.75

3.00

Cocker Spaniel (Bath-only)

43.25

45.75

2.50

73.00

74.25

1.25

Min. Schnauzer (Complete)

57.00

58.50

1.50

75.50

79.50

4.00

Min. Schnauzer (Bath-Only)

37.00

38.75

1.75

66.00

67.50

1.50

Std. Schnauzer (Complete)

73.00

74.00

1.00

91.00

93.75

2.75

Std. Schnauzer (Bath-Only)

47.25

47.75

.50

75.00

76.00

1.00

Golden Retriever (Complete)

71.00

73.00

2.00

90.00

91.75

1.75

Golden Retriever (Bath-Only)

51.75

52.50

.75

74.75

76.50

1.75

Shih Tzu (Complete)

53.50

55.00

1.50

71.25

78.75

2.50

Shih Tzu (Bath-Only)

37.75

38.50

.75

66.50

68.25

1.75

Sheltie (Bath-Only)

53.00

54.25

1.25

71.50

73.25

1.75

Beagle (Bath-Only)

35.50

36.50

1.00

62.25

63.50

1.25

Labrador (Bath-Only)

53.25

55.00

1.75

69.50

70.25

.75

Old English Shp. (Bath-Only)

74.00

75.00

1.00

97.25

98.75

1.50

German Shepherd (Bath-Only)

56.50

57.25

.75

72.50

73.75

1.25

Great Pyrenees (Bath-Only)

90.50

93.00

2.50

112.00

113.75

1.75

Hand Strip Medium Terrier

89.75

92.00

2.25

100.50

102.50

2.00

108.50

109.25

.75

118.75

118.00

-.75

Formal Show Min. Poodle

97.00

99.50

2.50

132.50

131.25

1.25

Formal Show Std. Poodle

158.25

159.50

1.25

192.50

193.50

1.00

15.25

13.75

-1.50

16.75

15.75

-1.00

7.50

7.25

-.25

13.00

12.75

-.25

Avg. Nails Only Fee

12.75

12.50

-.25

36.25

37.50

1.25

Hourly Grooming Rate

46.75

48.00

1.25

75.75

76.25

.75

Hand Strip Large Terrier

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, no other add-ons, no dematting. *** “Bath-Only” Grooming service includes bath, ears, nails, no other add-ons, no dematting. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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2016 Grooming Prices Survey Results by Region of the United States In 2016 more than 8,000 surveys were completed at the PetGroomer.com Survey Center operating since 1997. If you are a business owner please take a survey there today. To ensure more accurate results we separated mobile grooming prices from prices for nonmobile, including stationary salons and shops, departments and groomers operating from their home-based businesses. Three regions continue to dominate the highest average grooming prices, 1) New England, 2) Middle Atlantic and 3) Pacific. Non-Mobile Results

OVERALL AVG GROOM FEE Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

58.75

59.75

1.00

79.00

82.00

3.00

Middle Atlantic

59.00

60.25

1.25

82.50

84.25

1.75

South Atlantic

55.00

58.50

3.50

77.00

79.00

2.00

East South Central

52.00

54.75

2.75

66.25

68.75

2.50

West South Central

47.75

49.00

1.25

63.00

64.50

1.50

East North Central

48.50

47.75

-.75

65.00

66.00

1.00

West North Central

45.00

47.50

2.50

58.25

59.75

1.50

Mountain

49.00

51.00

2.00

76.50

78.50

2.00

Pacific

62.50

64.00

1.50

83.00

85.50

2.50

53.00

54.75

1.75

72.25

74.25

2.00

US Average

Non-Mobile Results

BICHON FRISE Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

61.00

62.50

1.50

84.25

86.00

1.75

Middle Atlantic

61.50

63.75

2.25

85.50

88.25

2.75

South Atlantic

59.25

61.50

2.25

81.00

83.00

2.00

East South Central

49.50

51.00

1.50

72.25

74.00

1.75

West South Central

47.75

52.25

4.50

64.00

66.50

2.50

East North Central

48.25

.00

71.25

70.00

-1.25

West North Central

46.00

46.75

.75

61.25

63.50

2.25

Mountain

57.50

58.75

1.25

72.50

74.00

1.50

Pacific

66.00

69.25

3.25

86.50

88.25

1.75

55.25

57.00

1.75

75.50

77.00

1.50

US Average

Non-Mobile Results

BICHON FRISE Bath-Only Service

2017

Mobile Only Results Change

2016

2017

Change

New England

47.00

49.00

2.00

68.00

70.50

2.50

Middle Atlantic

46.75

49.00

2.25

71.00

72.50

1.50

South Atlantic

41.25

42.50

1.25

68.25

71.00

2.75

East South Central

39.50

40.00

.50

59.00

62.25

3.25

West South Central

42.50

44.25

1.75

59.75

61.25

1.50

East North Central

36.75

41.00

4.25

56.50

58.00

1.50

West North Central

35.50

40.75

5.25

58.25

59.75

1.50

Mountain

41.25

44.00

2.75

59.75

59.50

-.25

Pacific

47.00

55.50

8.50

72.50

76.00

3.50

42.00

45.00

3.00

63.75

65.50

1.75

US Average

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Results represent averages of actual prices both above and below the averages shown here. The higher or lower amounts could be as much as $10 to $30, and sometimes higher for large pets and specialty services such as show grooming and hand stripping. Your prices are likely to vary from those shown here.

Non-Mobile Results

MIN. POODLE (no pattern) Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

62.00

64.50

2.50

81.00

84.25

3.25

Middle Atlantic

60.75

63.75

3.00

84.50

85.00

.50

South Atlantic

59.50

61.00

1.50

74.75

78.25

3.50

East South Central

50.00

51.25

1.25

66.00

68.50

2.50

West South Central

49.25

51.00

1.75

67.50

69.25

1.75

East North Central

44.50

47.25

2.75

66.50

66.75

.25

West North Central

42.75

44.00

1.25

59.25

61.25

2.00

Mountain

52.50

53.75

1.25

67.50

69.50

2.00

Pacific

61.75

64.25

2.50

83.00

84.75

1.75

53.75

55.75

2.00

72.25

74.25

2.00

US Average

Non-Mobile Results

MIN. POODLE (pattern) Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

62.50

64.00

1.50

86.00

88.75

2.75

Middle Atlantic

64.75

64.00

.75

87.50

90.50

3.00

South Atlantic

66.00

67.50

1.50

82.50

85.50

3.00

East South Central

51.25

53.50

2.25

71.25

72.25

1.00

West South Central

47.75

48.50

.75

67.50

69.00

1.50

East North Central

49.75

50.25

.50

68.75

69.00

.25

West North Central

45.75

47.75

2.00

61.50

60.50

-1.00

Mountain

58.00

59.50

1.50

72.00

74.25

2.25

Pacific

64.25

66.00

1.75

92.25

94.00

1.75

56.75

58.00

1.25

75.00

78.25

3.25

US Average

Non-Mobile Results

MIN. POODLE Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

39.00

40.00

1.00

66.00

67.75

1.75

Middle Atlantic

42.00

41.50

-.50

67.25

68.00

.75

South Atlantic

39.25

39.00

-.25

68.50

70.25

1.75

East South Central

33.50

35.25

1.75

57.25

58.50

1.25

West South Central

32.25

34.25

2.00

55.00

59.50

4.50

East North Central

33.50

35.50

2.00

56.75

59.00

2.25

West North Central

32.00

34.00

2.00

51.00

53.25

2.25

Mountain

38.25

40.75

2.50

57.75

59.75

2.00

Pacific

42.25

45.00

2.75

69.50

71.25

1.75

36.75

38.50

1.75

61.00

63.00

2.00

US Average

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New England: CT, MA, ME, NH, RI, VT Middle Atlantic: South Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV East South Central: West South Central: AR, LA, OK, TX East North Central: West North Central: IA, KS, MN, MO, ND, NE, SD Mountain: Pacific: AK, CA, HI, OR, WA Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

STD. POODLE No Pattern Complete Grooming Service

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

97.50

100.25

2.75

116.50

118.25

1.75

Middle Atlantic

97.00

101.00

4.00

114.50

116.50

2.00

South Atlantic

88.25

93.25

5.00

110.75

112.00

1.25

East South Central

79.50

80.50

1.00

91.25

93.50

2.25

West South Central

70.50

77.25

6.75

90.50

92.25

1.75

East North Central

70.50

71.75

1.25

89.25

90.00

.75

West North Central

69.25

69.00

-.25

88.50

89.00

.50

Mountain

91.50

96.50

5.00

99.00

95.50

-3.50

Pacific

92.75

102.50

9.75

116.50

120.00

3.50

84.00

88.00

4.00

102.00

103.00

1.00

US Average

Non-Mobile Results

STD. POODLE Pattern Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

109.50

110.50

1.00

121.00

120.25

-.75

Middle Atlantic

102.00

104.00

2.00

127.25

128.50

1.25

South Atlantic

96.25

98.25

2.00

129.25

125.50

-3.75

East South Central

80.50

82.75

2.25

92.75

96.50

3.75

West South Central

78.50

79.25

.75

99.25

98.25

-1.00

East North Central

78.00

74.50

-3.50

99.75

98.50

-1.25

West North Central

71.00

72.50

1.50

98.25

92.50

-5.75

Mountain

93.25

99.50

6.25

108.25

110.75

2.50

Pacific

98.00

104.50

6.50

124.75

128.75

4.00

89.75

91.75

2.00

111.25

111.00

-.25

US Average

Non-Mobile Results

STD. POODLE Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

62.00

64.50

2.50

85.00

88.50

3.50

Middle Atlantic

52.50

58.50

6.00

86.25

90.25

4.00

South Atlantic

52.00

54.00

2.00

84.00

85.00

1.00

East South Central

48.00

51.25

3.25

75.50

79.25

3.75

West South Central

45.25

46.75

1.50

71.50

74.00

2.50

East North Central

46.50

48.25

1.75

69.25

70.25

1.00

West North Central

42.75

46.00

3.25

59.50

62.50

3.00

Mountain

46.00

.00

68.75

69.00

1.25

60.00

68.50

.50

88.75

90.00

1.25

53.75

3.25

76.50

78.75

2.25

Pacific US Average

50.50

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Non-Mobile Results

COCKER SPANIEL Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

63.00

66.50

3.50

95.25

97.25

2.00

Middle Atlantic

61.75

63.50

1.75

92.75

96.00

3.25

South Atlantic

62.25

63.75

1.50

87.50

90.50

3.00

East South Central

54.00

57.50

3.50

74.50

77.25

2.75

West South Central

53.25

55.25

2.00

72.50

75.00

2.50

East North Central

49.25

50.50

1.25

73.75

75.50

1.75

West North Central

48.75

50.00

1.25

68.50

69.50

1.00

Mountain

54.00

57.50

3.50

74.00

79.50

5.50

Pacific

65.50

69.75

4.25

88.00

93.50

5.00

57.00

59.50

2.50

80.75

83.75

3.00

US Average

Non-Mobile Results

COCKER SPANIEL Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

48.00

52.00

4.00

82.25

84.25

2.00

Middle Atlantic

48.75

53.50

4.75

83.00

85.00

2.00

South Atlantic

43.00

43.75

.75

83.00

82.00

-1.00

East South Central

41.00

44.00

3.00

70.25

71.50

1.25

West South Central

42.50

45.00

2.50

69.75

70.25

.50

East North Central

39.00

40.25

1.25

60.25

62.00

1.75

West North Central

41.25

39.00

-1.75

64.25

61.50

-2.75

Mountain

42.00

44.00

2.00

68.50

70.75

2.25

Pacific

47.25

49.75

2.50

75.00

80.75

5.75

43.25

45.75

2.50

73.00

74.25

1.25

US Average

Non-Mobile Results

MINIATURE SCHNAUZER Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

64.00

66.25

2.25

84.25

86.50

2.25

Middle Atlantic

61.75

62.50

.75

84.50

85.00

.50

South Atlantic

60.00

63.00

3.00

83.75

86.75

3.00

East South Central

55.50

57.50

2.00

74.50

75.00

.50

West South Central

52.75

54.00

1.25

69.50

71.00

1.50

East North Central

47.25

49.25

2.00

63.50

72.00

8.50

West North Central

44.50

46.25

1.75

67.50

70.50

3.00

Mountain

55.00

57.00

2.00

69.50

79.50

10.00

Pacific

67.25

70.50

3.25

82.50

88.25

5.75

57.00

58.50

1.50

75.50

79.50

4.00

US Average

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PetGroomer.com Magazine eGroomer October / December 2013 eGroomer JournalJournal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

102 37 103

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2018 PetGroomer.com Publications PetGroomer.com Publications

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

MIN. SCHNAUZER Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

38.50

41.50

3.00

74.50

.00

Middle Atlantic

42.00

43.25

1.25

75.00

75.25

.25

South Atlantic

38.50

40.00

1.50

75.50

76.00

.50

East South Central

36.00

37.25

1.25

62.50

63.50

1.00

West South Central

33.00

34.00

1.00

58.25

61.25

3.00

East North Central

36.25

39.00

2.75

60.50

62.00

1.50

West North Central

33.00

32.50

-.50

57.25

59.75

2.50

Mountain

34.25

37.75

3.50

59.25

60.50

1.25

Pacific

41.50

43.75

2.25

70.50

75.25

4.75

37.00

38.75

1.75

66.00

67.50

1.50

US Average

Non-Mobile Results

STANDARD SCHNAUZER Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

81.25

82.25

1.00

107.50

109.50

2.00

Middle Atlantic

83.00

82.50

-.50

105.25

104.75

-.50

South Atlantic

81.75

83.75

2.00

106.50

109.50

3.00

East South Central

64.50

67.25

2.75

84.50

85.00

.50

West South Central

62.50

64.25

1.75

80.00

84.50

4.50

East North Central

61.00

62.50

1.50

80.50

84.00

3.50

West North Central

62.00

61.25

-.75

77.00

79.50

2.50

Mountain

78.50

78.00

-.50

79.25

85.00

5.75

Pacific

83.50

85.25

1.75

98.75

102.50

3.75

73.00

74.00

1.00

91.00

93.75

2.75

US Average

Non-Mobile Results

STANDARD SCHNAUZER Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

53.00

54.00

1.00

92.50

94.50

2.00

Middle Atlantic

56.25

55.00

-1.25

86.50

85.75

-.75

South Atlantic

55.25

54.75

-.50

85.00

86.25

1.25

East South Central

43.50

43.25

-.25

64.75

66.50

.75

West South Central

42.75

44.00

1.25

66.50

67.00

.50

East North Central

40.25

41.50

1.25

64.25

65.00

.75

West North Central

42.50

43.50

1.00

62.50

64.00

1.50

Mountain

44.00

45.00

2.00

63.50

65.25

1.75

Pacific

47.75

49.50

1.75

88.50

89.00

3.50

47.25

47.75

.50

75.00

76.00

1.00

US Average

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103 38 104

January / March 2018 PetGroomer.com Publications PetGroomer.com Publications

Non-Mobile Results

GOLDEN RETRIEVER Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

77.50

79.50

2.00

94.00

96.00

2.00

Middle Atlantic

75.75

78.50

2.75

98.50

101.50

3.00

South Atlantic

77.00

77.75

.75

97.25

98.25

1.00

East South Central

67.25

70.50

3.25

86.50

88.00

1.50

West South Central

64.25

66.50

2.25

87.50

87.00

-.50

East North Central

62.50

64.25

1.75

80.00

81.25

1.25

West North Central

64.00

65.50

1.50

79.75

80.50

.75

Mountain

71.75

74.25

3.25

88.25

90.50

2.25

Pacific

78.75

81.25

2.50

97.75

102.75

5.00

71.00

73.00

2.00

90.00

91.75

1.75

US Average

Non-Mobile Results

GOLDEN RETRIEVER Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

54.25

55.00

.75

79.75

82.00

2.25

Middle Atlantic

62.25

61.25

-1.00

83.50

85.00

1.50

South Atlantic

61.50

62.00

.50

84.00

86.25

2.25

East South Central

48.00

49.50

1.50

71.25

71.50

.25

West South Central

47.75

49.00

1.25

71.25

72.00

.75

East North Central

43.00

42.50

-.50

63.00

64.50

1.50

West North Central

42.75

44.00

1.25

64.00

66.25

2.25

Mountain

48.00

49.75

1.75

70.00

72.00

2.00

Pacific

58.50

59.50

1.00

85.75

88.00

2.25

51.75

52.50

.75

74.75

76.50

1.75

US Average

Non-Mobile Results

SHIH TZU Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

61.00

60.50

-.50

78.75

81.25

2.50

Middle Atlantic

60.50

62.50

2.00

78.50

80.25

.75

South Atlantic

62.00

64.00

2.00

77.50

81.50

4.00

East South Central

51.25

52.00

.75

66.00

69.50

3.50

West South Central

48.00

49.50

1.50

64.00

67.25

3.25

East North Central

42.50

44.50

2.00

58.75

59.00

1.25

West North Central

44.00

46.25

2.25

62.00

61.50

-.50

Mountain

49.25

50.25

1.00

72.25

74.50

2.25

Pacific

62.00

64.50

2.50

83.50

88.75

5.25

53.50

55.00

.50

71.25

73.75

2.50

US Average

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PetGroomer.com Magazine eGroomer October / December 2013 eGroomer JournalJournal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

104 39 105

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2018 PetGroomer.com Publications PetGroomer.com Publications

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

SHIH TZU Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

41.00

.00

69.50

71.00

1.50

Middle Atlantic

42.00

41.50

-.50

70.75

73.50

2.75

South Atlantic

42.50

43.50

1.00

70.25

72.75

2.50

East South Central

38.25

39.00

.75

63.00

65.50

2.50

West South Central

32.25

35.50

3.25

64.50

66.00

1.50

East North Central

31.75

32.00

.25

62.25

65.00

2.75

West North Central

32.00

33.00

1.00

61.25

60.50

-.75

Mountain

36.50

37.25

.75

62.00

62.25

.25

Pacific

43.25

43.00

-.25

74.00

78.50

4.50

37.75

38.50

.75

66.50

68.25

1.75

US Average

Non-Mobile Results

SHELTIE Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

59.25

63.00

3.75

77.00

78.50

1.50

Middle Atlantic

60.00

62.00

2.00

82.25

84.00

1.75

South Atlantic

58.50

60.50

2.00

82.00

83.50

1.50

East South Central

51.00

52.25

1.25

68.25

70.25

2.00

West South Central

46.25

47.00

.75

63.75

66.50

2.75

East North Central

44.75

44.00

-.75

62.50

63.00

.50

West North Central

45.00

46.00

1.00

58.50

60.50

2.00

Mountain

54.50

55.50

1.00

66.75

69.00

2.25

Pacific

57.75

59.00

1.25

82.75

84.50

1.25

53.00

54.25

1.25

71.50

73.25

1.75

US Average

Non-Mobile Results

BEAGLE Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

35.50

37.25

1.75

67.25

66.50

-.75

Middle Atlantic

36.75

38.00

1.25

61.00

65.50

4.50

South Atlantic

38.00

38.25

.25

67.75

69.50

1.75

East South Central

34.00

36.00

2.00

61.00

62.25

1.25

West South Central

33.25

33.00

-.25

59.75

59.50

-.25

East North Central

31.00

33.25

2.25

55.00

57.25

2.25

West North Central

34.50

35.25

.75

55.00

56.00

1.00

Mountain

38.00

39.00

1.00

60.25

61.50

1.25

39.50

39.00

-.50

72.25

73.50

1.25

35.50

36.50

1.00

62.25

63.50

1.25

Pacific US Average

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January / March 2018 PetGroomer.com PetGroomer.com Publications Publications

Non-Mobile Results

LABRADOR Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

60.75

62.50

1.75

78.50

79.75

1.25

Middle Atlantic

58.75

60.25

1.50

76.25

78.00

1.75

South Atlantic

59.50

63.75

4.25

78.00

77.50

-.50

East South Central

49.50

51.00

1.50

69.75

68.50

-1.25

West South Central

49.25

50.75

1.50

62.00

64.25

2.25

East North Central

47.25

48.00

.75

61.75

63.25

1.50

West North Central

47.00

48.50

1.50

60.50

59.50

-1.00

Mountain

49.00

.00

62.25

63.00

.75

Pacific

59.00

62.25

3.25

77.00

79.50

2.50

53.25

55.00

1.75

69.50

70.25

.75

US Average

Non-Mobile Results

OLD ENGLISH SHEEPDOG Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

85.50

87.25

1.75

114.00

112.50

-1.50

Middle Atlantic

84.75

86.25

1.50

110.25

113.00

2.75

South Atlantic

80.00

79.50

-.50

107.00

108.25

1.25

East South Central

68.25

66.75

-1.50

91.75

92.00

.25

West South Central

69.25

69.00

-.25

91.00

90.50

-.50

East North Central

67.75

68.75

1.00

83.50

84.25

.75

West North Central

60.50

62.75

2.25

80.50

80.00

-.50

Mountain

68.00

71.25

3.25

86.50

88.00

1.50

Pacific

81.75

84.25

2.50

110.50

120.50

10.00

74.00

75.00

1.00

97.25

98.75

1.50

US Average

Non-Mobile Results

GERMAN SHEPHERD Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

60.50

64.00

3.50

82.00

84.50

2.50

Middle Atlantic

62.00

63.50

1.50

77.25

79.00

1.75

South Atlantic

66.75

65.00

-1.75

80.00

80.25

.25

East South Central

55.25

56.25

1.00

67.50

71.00

3.50

West South Central

49.25

48.25

-1.00

67.50

69.00

1.50

East North Central

48.50

49.00

.50

65.00

64.75

-.25

West North Central

46.00

44.50

-1.50

60.50

57.75

-2.75

Mountain

58.75

59.75

1.00

68.00

70.50

2.50

Pacific

62.25

64.50

2.25

84.00

86.00

2.00

56.50

57.25

.75

72.50

73.75

1.25

US Average

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January / March 2018 PetGroomer.com Publications

107

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

GREAT PYRENEES Bath-Only Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

105.25

107.50

2.25

133.00

135.75

.75

Middle Atlantic

104.00

109.00

5.00

127.75

130.25

2.50

South Atlantic

99.75

101.75

2.00

116.25

119.00

2.75

East South Central

85.50

86.25

.75

103.25

102.50

-.75

West South Central

84.00

.00

105.25

106.00

.75

East North Central

83.75

85.25

1.50

106.50

107.00

.50

West North Central

78.50

79.75

1.25

88.00

89.75

1.75

Mountain

81.25

84.25

3.00

102.00

102.25

.25

Pacific

93.00

99.25

6.25

124.50

131.00

6.50

90.50

93.00

2.50

112.00

113.75

1.75

US Average

Non-Mobile Results

HANDSTRIP MED TERRIER Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

95.75

99.00

3.25

112.75

114.50

1.75

Middle Atlantic

94.50

98.50

4.00

119.75

118.25

-1.50

South Atlantic

96.50

99.50

3.00

105.50

108.50

3.00

East South Central

90.50

89.75

.75

93.25

95.00

1.75

West South Central

91.00

90.00

-1.00

96.00

97.50

1.50

East North Central

86.00

88.50

2.50

84.50

88.25

3.75

West North Central

77.00

79.25

2.25

81.25

84.00

2.75

Mountain

76.75

80.50

3.75

99.00

101.25

2.25

Pacific

99.25

102.50

3.25

112.00

114.50

2.50

89.75

92.00

2.25

100.50

102.50

2.00

US Average

Non-Mobile Results

HANDSTRIP LG. TERRIER Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

115.50

121.00

5.50

130.50

129.50

-1.00

Middle Atlantic

119.75

124.25

4.50

140.00

133.00

-7.00

South Atlantic

108.25

111.00

2.75

125.75

131.75

6.00

East South Central

99.75

102.25

2.50

112.25

120.25

8.00

West South Central

97.25

99.75

2.50

106.25

107.00

.75

East North Central

94.50

96.00

1.50

104.75

102.50

-2.25

West North Central

97.00

95.50

-1.50

99.50

100.75

1.25

Mountain

118.50

109.50

1.00

104.50

108.50

4.00

Pacific

126.00

123.75

-2.25

144.25

129.75

-14.50

108.50

109.25

.75

118.75

118.00

-.75

US Average

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108

Non-Mobile Results

SHOW MIN POODLE Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

96.75

99.75

3.00

151.00

148.50

-2.50

Middle Atlantic

110.00

109.00

-1.00

152.50

146.75

-5.75

South Atlantic

108.00

112.50

4.50

161.25

151.50

-9.75

East South Central

94.25

95.00

.75

111.25

113.00

1.75

West South Central

86.00

90.50

4.50

108.50

110.00

1.50

East North Central

84.25

88.25

4.00

122.75

110.75

-12.00

West North Central

84.50

85.75

1.25

116.00

119.25

3.25

Mountain

92.50

96.50

4.00

117.75

119.50

1.75

115.75

119.25

3.50

151.50

162.00

10.50

97.00

99.50

2.50

132.50

131.25

-1.25

New England

Pacific US Average

Non-Mobile Results

SHOW STD POODLE Complete Grooming Service

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

175.00

180.50

5.50

189.25

192.50

3.25

Middle Atlantic

181.50

190.25

8.75

210.50

200.25

9.75

South Atlantic

190.75

186.75

-4.00

209.75

205.50

-4.25

East South Central

151.50

155.00

3.50

178.50

179.00

.50

West South Central

133.75

137.50

3.75

155.50

166.75

11.25

East North Central

129.00

131.25

2.25

177.25

189.00

11.75

West North Central

131.00

122.75

-9.75

190.00

188.25

-1.75

Mountain

143.50

138.50

-5.00

199.25

189.75

-9.50

Pacific

188.75

194.00

5.25

221.50

231.00

9.50

158.25

159.50

1.25

192.50

193.50

1.00

US Average

DE-MATTING AVERAGE

Non-Mobile Results 2016

2017

Mobile Only Results Change

2016

2017

Change

New England

17.00

16.00

-1.00

23.50

20.00

-3.50

Middle Atlantic

16.50

15.00

-1.50

19.50

17.25

-2.25

South Atlantic

16.00

15.25

-.75

16.25

14.50

-1.75

East South Central

14.00

11.50

-2.50

14.00

15.50

1.50

West South Central

11.50

12.00

.50

15.00

12.75

-2.25

East North Central

14.75

12.50

-2.25

16.75

15.50

-1.25

West North Central

17.00

11.75

-5.25

13.25

13.00

-.25

Mountain

13.25

14.00

.75

13.00

12.75

-.25

Pacific

17.50

16.00

-1.50

19.50

21.00

1.50

15.25

13.75

-1.50

16.75

15.75

-1.00

US Average

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109

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. VET PRESCRIBED

Non-Mobile Results

TREATMENTS

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

7.00

6.00

-1.00

12.50

11.75

-.75

Middle Atlantic

8.50

7.00

-1.50

14.25

15.00

.75

South Atlantic

9.25

.00

11.75

12.00

.25

East South Central

6.00

7.25

1.25

12.25

11.50

-.75

West South Central

7.00

6.75

-.25

12.75

12.25

-.50

East North Central

5.00

6.00

1.00

14.00

13.00

-1.00

West North Central

7.00

.00

12.50

12.00

-.50

Mountain

7.25

6.00

-1.25

11.00

12.50

1.50

10.50

9.25

-1.25

15.50

15.00

-.50

7.50

7.25

-.25

13.00

12.75

-.25

Pacific US Average

Non-Mobile Results

NAILS ONLY

2016

2017

Mobile Only Results Change

2016

2017

Change

New England

14.00

14.50

.50

35.50

36.00

.50

Middle Atlantic

14.00

12.75

-1.25

37.50

39.50

2.00

South Atlantic

15.50

15.00

-.50

41.00

42.50

1.50

East South Central

12.25

13.25

1.00

39.00

38.00

-1.00

West South Central

11.00

12.50

1.50

35.25

37.25

2.00

East North Central

12.50

10.25

-2.25

30.50

32.50

2.00

West North Central

10.25

9.50

-.75

29.75

30.50

.75

Mountain

11.75

11.00

-.75

36.00

39.25

3.25

Pacific

14.00

13.50

-.50

40.75

41.75

1.00

12.75

12.50

-.25

36.25

37.50

1.25

US Average

HOURLY RATE GROOMING

Non-Mobile Results 2016

2017

Mobile Only Results Change

2016

2017

Change

New England

52.25

55.00

2.75

88.00

86.50

-1.50

Middle Atlantic

51.50

54.50

3.00

82.25

80.50

-1.75

South Atlantic

54.00

56.25

2.25

77.75

80.25

2.50

East South Central

40.75

42.00

1.25

73.75

74.00

.25

West South Central

36.00

37.25

1.25

66.25

67.50

1.25

East North Central

41.00

39.75

-1.25

72.50

69.75

-2.75

West North Central

41.50

42.25

.75

69.00

70.25

1.25

Mountain

48.50

49.50

1.00

68.00

69.75

1.75

Pacific

55.00

56.25

1.25

85.00

88.00

3.00

46.75

48.00

1.25

75.75

76.25

.75

US Average

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IN-HOME “HOUSE CALL” GROOMING PRICES 2016 - 2017 COMPARISON* All 50 U.S. States Combined BREED / SERVICE TYPE

2016

Change 2016/2017

2017

Overall Avg. Grooming Fee

58.25

59.50

1.25

Bichon Frise (Complete**)

51.50

53.50

2.00

Bichon Frise (Bath-Only***)

46.00

45.50

-.50

Min Poodle (Complete/No Pattern)

49.00

51.75

2.25

Min Poodle (Complete Pattern)

51.50

52.50

1.00

Min Poodle (Bath-Only)

45.00

44.00

-1.00

Std Poodle (Complete/No Pattern)

90.00

92.25

2.25

Std Poodle (Complete Pattern)

110.50

111.50

1.00

Std Poodle (Bath-Only)

57.00

60.00

3.00

Cocker Spaniel (Complete)

60.25

61.25

1.00

Cocker Spaniel (Bath-only)

49.50

50.50

1.00

Min. Schnauzer (Complete)

52.50

54.00

1.50

Min. Schnauzer (Bath-Only)

42.00

43.00

1.00

Std. Schnauzer (Complete)

78.50

80.50

2.00

Std. Schnauzer (Bath-Only)

52.75

50.75

-2.00

Golden Retriever (Complete)

70.50

68.50

-2.00

Golden Retriever (Bath-Only)

55.25

58.00

2.75

Shih Tzu (Complete)

51.50

52.00

.50

Shih Tzu (Bath-Only)

44.00

45.00

1.00

Sheltie (Bath-Only)

52.75

.00

Beagle (Bath-Only)

42.00

40.00

-2.00

Labrador (Bath-Only)

61.00

60.00

-1.00

Old English Shp. (Bath-Only)

88.50

90.25

1.75

German Shepherd (Bath-Only)

54.00

55.00

1.00

Great Pyrenees (Bath-Only)

89.25

92.25

3.00

Hand Strip Medium Terrier

121.25

122.00

.75

Hand Strip Large Terrier

160.75

180.75

20.00

Formal Show Min. Poodle

200.50

189.50

-11.00

Formal Show Std. Poodle

207.50

206.00

-1.50

Avg. Dematting Fee

15.25

15.00

-.25

Vet Bath Treatments Add-on

12.50

11.50

-1.00

Avg. Nails Only Fee

33.50

29.50

-4.00

Hourly Grooming Rate

52.25

54.50

2.25

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. Prices are US Dollars and rounded to the nearest 25 cents.

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Sponsors Only Buyer’s Guide 2018 ◊ DIAMOND LEVEL SPONSORS ◊ PetEdge Supplies

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Since August 2000

Since March 1999

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Since September 1998

Since June 2004

Groomers Choice Pet Products

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Since March 1999

Since March 2003

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Since October 2016

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MANUFACTURERS / APPAREL & MASKS

CLIPPERS, BLADE, COMB

♦ PetEdge Top Performance ♦ Groomer’s Choice EZ Care Wear ♦ Retro Stylist Wear Quality Apparel Jodi Murphy Grooming Apparel

♦ PetEdge Master Grooming Tools ♦ Double K Industries WAHL Clipper Corporation

DRYERS & ACCESSORIES

BATHING SYSTEMS ♦ PetEdge Master Equip. ProBather ♦ GCCP The BathMaster ♦ Oster Professional Products

BOW, POLISH, COLOGNE ♦ PetEdge ♦ Groomers Choice ♦ Double K Industries ♦ Quadruped Pet Care Products Bandanas Unlimited Bardel Bows Showseason & Naturals Paws Brothers Fancy Finishes (Ryans)

BRUSH, COMB, DESHED ♦ PetEdge Master Grooming Tools ♦ Groomer’s Choice SureGrip Tools WAHL Clipper Corporation Paw Brothers (Ryans)

CAGES & ACCESSORIES ♦ PetEdge ProSelect Cages ♦ Groomer’s Choice DuraDog Cages Paw Brothers Professional (Ryans) Snyder Mfg. Co. Groomers Best Inc.

CLIPPER VACUUM ♦ Metro Air Force® Dryers WAHL Clipper Corporation eGroomer Journal

SUPPLIERS

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PET ORAL HYGIENE ♦ PetEdge Top Performance ProDental Paw Brothers (Ryans)

SUPPLIERS CATALOG & ONLINE ♦ PetEdge ♦ Groomers Choice Pet Products Shampoo Lady Grooming Supplies Madra Mor Canine Mud Treatments Ryan’s Pet Supplies

AIR QUALITY & SANITATION ♦ Air Oasis Animal Air Purifier

SCISSORS & SHEARS ♦ PetEdge Master Grooming Tools ♦ Groomers Choice Monk Colors Shears Paw Brothers, Perfect Groom Comfort Sharp, PremiumSatin Tattoo Shears by Value Groom Perfect Groom (Ryans)

SHAMPOO & SPA ♦ PetEdge ♦ Double K Industries ♦ Groomer’s Choice Pet Products ♦ Quadruped Pet Care WAHL Clipper Corporation Madra Mor Canine Mud Treatments Showseason Products Naturals Products Desert Sudz, Perfect Groom Mat Magic (Ryans) Best Shot® Pet Products Espree® Products

TABLES & ACCESSORIES ♦ PetEdge Master Equipment Tables ♦ Groomer’s Choice DuraDog Tables Groomers Best Inc. Paw Brothers Professional (Ryans)

TUBS & ACCESSORIES ♦ PetEdge Master Equipment Tubs ♦ Groomer’s Choice DuraDog Tubs Poly Pet Tubs Paw Brothers Professional (Ryans) DogTubs.com Groomers Best Inc.

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World Pet Association / SuperZoo Nat’l Dog Groomers Assn. of America Int’l Society of Canine Cosmetologists

HOME STUDY BOOKS, DVDs, STREAMING MEDIA and WEBINARS

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INSURANCE Governor Insurance Pet Care Insurance

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EMPLOYMENT-JOBS ♦ PETCO Groomer Employment ♦ PetSmart Groomer Employment GroomerNetwork.com Employment Assistance - Employers & Groomers Kriser’s Stores Groomer Employment Pet Life Store Groomer Employment Especially for Pets Employment Pet Supplies Plus Employment Pet Valu Groomer Employment Wilco Stores Groomer Employment

MOBILE GROOMING ♦ Wag’n Tails Mobile Conversions Tag Along Mobile Pet Salons Puparazzi Mobile Franchise Teknopet Service & Conversion Center GoMobile Conversions Mobile Grooming Book - Jodi Murphy

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SOFTWARE & FORMS Groomsoft Groomer Software Shake Your Tail Pet Manage. Software PetLinx Software Grooming Business in a Box®

TRADE EVENTS ♦ Barkleigh Productions Super Styling Sessions Intergroom Trade Show SuperZoo Trade Show Atlanta Pet Fair U.S. Pet Pro Classic (see ISCC) See also “Associations” top left of page

♦ All About Dog Grooming ♦ Learn2GroomDogs.com Streaming ♦ Paragon School Distance Learning ♦ Golden Paws Distance Learning JKL Pet Grooming School Jodi Murphy Instructional DVDs Mobile Grooming Book Jodi Murphy Dog Grooming Simplified Jodi Murphy Super Styling Sessions DVDs Groomadog Academy Home Study Practical Guide to House-Call Grooming National Cat Groomer Institute The Groom Pod (Podcasts) Grooming Business in a Box® -Pet Grooming Business Plan Helper -Floor Plan Concepts for Pet Groomers -Pet Groomer Wage Systems -Pet Groomer Business Forms & Make Your Own Appointment Books

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A to Z List of Sponsors Except On-Site Schools

Call 800-556-5131 or 360-446-5348

Air Oasis Animal Air Purifier www.dog-groomer-air-purifier.com All About Dog Grooming www.learntogroom.com Atlanta Pet Fair www.atlantapetfair.org Aussie Pet Mobile www.aussiepetmobile.com Bandanas Unlimited www.bandanasunlimited.com Bardel Bows & Finishing Touches www.bardelbows.com Barkleigh Productions www.barkleigh.com Best Shot® Pet Products www.bestshotpet.com DogTubs.com www.dogtubs.com Double K Industries www.doublekindustries.com Especially for Pets Groomer Employment www.especiallyforpets.com Espree Products www.espree.com Full Circle Finance LLC www.fullcirclellc.us Golden Paws School Consultants www.goldenpaws.com GoMobile Conversions www.gomobileconversions.com GroomerNetwork.com Employment Help www.groomernetwork.com Groomers Best, Inc. www.groomersbest.com Groomers Choice Pet Products www.groomerschoice.com Groomers Helper www.groomershelper.com Grooming Business in a Box® www.groomingbusinessinabox.com Groomsoft Groomer Software www.groomsoft.com Intergroom Trade Show www.intergroom.com Int’l Society of Canine Cosmetologists www.petstylist.com JKL Pet Grooming School www.jklgrooming.com Jodi Murphy DVDs, Books, Apparel www.jodimurphy.net King Wholesale Grooming Supplies www.kingwholesale.com Kriser’s Stores Groomer Employment www.krisers.com Learn2GroomDogs.com www.learn2groomdogs.com Madra Mor Canine Mud Treatments www.madramormud.com ® Metro Air Force Dryers www.dogdryer.com National Dog Groomers Association www.nationaldoggroomers.com Northern Tails Sharpening www.northerntails.com Pet Care Insurance www.petcareins.com Pet Life Stores Groomer Employment www.petlifestores.com Pet Supplies Plus Groomer Employment www.petsuppliesplus.com Pet Valu Groomer Employment us.petvalu.com Petco Employment www.petco.com PetEdge Grooming Supplies www.petedge.com PetLinx Software www.petlinx.com Poly Pet-Tubs www.pettubs.com Practical Guide to House-Call Grooming www.apracticalguidetohousecallgrooming.com Puparazzi Mobile Franchise Opportunity www.groomall.com Quadruped Pet Care Products www.quadrupedpetcare.com Retro Stylist Wear Quality Apparel www.retrostylistwear.com Ryan’s Pet Supplies www.ryanspet.com Shake Your Tail Pet Management Software www.shakeyourtail.com Shampoo Lady Grooming Supplies www.shampoolady.com Showseason & Naturals Products www.showseasonproducts.com Snyder Mfg. Co. www.snydermfg.com Super Styling Sessions DVDs & Seminars www.caninegroomingsecrets.com SuperZoo www.superzoo.org Tag Along Mobile Pet Salons www.mobilegroomingtrailersforsale.com Teknopet Mobile Service & Conversion Ctr www.teknopetmobile.com Journal Conversions Copyright © 2011 www.wagntails.com Find A Groomer Inc. All rights reserved Wag’n eGroomer Tails Mobile WAHL Clipper Corporation www.wahlanimal.com Wilco Stores Groomer Employment www.wilco.coop

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SCHOOLS OF PET GROOMING - ON-SITE TRAINING DIAMOND LEVEL SPONSORS

Paragon Pet Grooming School (Michigan) PLATINUM PLUS LEVEL SPONSORS

Golden Paws School (Texas) Clip Shoppe School of Dog Grooming (New Jersey) Groomer Training Center (JKL Classroom Associate) (Pennsylvania) Merryfield School of Pet Grooming (Florida) Groomadog Academy (South Carolina) American Grooming Academy (California) Dog Spa Academy—NASH Approved (New Jersey) Golden Paws Pet Styling Academy (Palm Desert, California) Healthy Spot Styling Academy (California) Pet’s Playground Grooming School (Florida) Dog Grooming School of Pennsylvania PLATINUM LEVEL SPONSORS

Michigan School of K9 Cosmetology Nanhall Professional School of Grooming (North Carolina) Texas Allbreed Grooming School GOLD PLUS LEVEL 1 SPONSORS Canine Clippers Grooming School (VA) 116

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January / March 2014 117 is not commonly known relates toPetGroomer.com It’seGroomer commonly Journal known that all brands of A-5 blades fit any brand of A-5 clippers. What blade sizes. Most Publications brands of A-5 blades have similar sizes, but how they perform varies. Manufacturers must use design differences in order to avoid patent and copyright infringement. The most common difference between brands is the blade thickness. Similar manufacturer sizes may cut at different heights. You could be in for a surprise if you change brands of the same size blade only to discover the cut is different! For your convenience Jeff at Northern Tails Sharpening prepared the multiple manufacturer reference charts below for blades and snap-ons. Be sure to check Jeff’s web site at www.northerntails.com for more helpful articles, videos and descriptions of his mail-in services. ♦

Clipper Blade Cutting Heights by Manufacturer BLADE SIZE

BLADE CUT

MASTER GRM.TOOLS

LAUBE

WAHL

KLEAN CUT

OSTER

ANDIS

Inches

1/125

0.2

0.5

0.2

1/100

0.3

0.6

0.1

0.3

3/50

—

0.4

1/50

0.5

0.8

0.2

0.5

3/64

1.2

1.0

1.3

1.0

1.2

1/16

1.6

1.5

1.8

1.5/1.6

1.0

1.5

10W

3/32

2.4

—

5/64

2.0

1.5

1.0/2.0

2.0

8.5

7/64

2.8

—

2.0

2.8

1/8

3.2

4.0

3.2

3.0

3.2

1/4

6.4

6.0

6.3

6.0

6.3

3/8

9.5

9.6

8.0

9.5

9.0

9.5

1/2

12.7

13.0

10.0

12.0

13.0

12.0

5/8HT

5/8

15.9

16.0

—

16.0

3/4HT

3/4

—

19.0

T-84

3/16

—

2.4

Snap-On Comb Sizes & Cut Lengths by Manufacturer COMB SIZE

LAUBE SELF ADJ & X-LARGE

WAHL STAINLESS STEEL

MDC ROMANI

OSTER UNIVERSAL

MILLERS FORGE

Inches

1/16

1/8

1/4

1/2

3/4

9/16

1/2 3/4

3/4 0

7/8

5/8

1/2

5/8

1 1/4

1 1/4 1 1/2

1/2

3/8

5/16

3/16

3/8

7/16

1/2

3/8

5/16

1/4

3/16

1/16

1/8

1/16

3/4

1 1/4

1 1/2

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Charts courtesy of Northern Tails Sharpening 251-232-5353 www.northerntails.com