PetGroomer.com Magazine Winter 2016 by findagroomer

eGroomer Journal January / March 2014

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M A G A Z I N E Formerly “eGroomer Journal”

January / March 2016

CHRONIC INDUSTRY PROBLEMS 10,305 SURVEYS GROOMING PRICE$ WHERE THE GROOMERS ARE

The Crooked Groomer Emergency Planning

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EDITOR-IN-CHIEF Stephen Mart PUBLISHER Find A Groomer Inc. ADVERTISING Display advertising in PetGroomer.com Magazine is only available to banner advertising sponsors of PetGroomer.com. To learn more about becoming a sponsor for as little as $1 a day see: www.petgroomer.com/bannerads.htm 800-556-5131 360-446-5348 PetGroomer.com Magazine is published as a download quarterly by Find A Groomer Inc., PO Box 2489, Yelm, WA 98597. Copyright 2015 All rights reserved. Reproduction in whole or in part is strictly prohibited. Made in USA. PetGroomer.com Magazine makes every effort to provide information that is reliable and practical. It is not intended to replace diagnosis or treatment from a veterinarian or other qualified pet or pet care professional. PetGroomer.com Magazine does not assume any legal responsibility. Readers should always consult qualified healthcare providers for specific diagnosis and treatment. Information provided is not intended to replace formal pet grooming training including pet safety and handling. Viewpoints and commentary expressed in PetGroomer.com Magazine do not necessarily reflect the beliefs or opinions of its advertisers, the publisher or associates. Use of any content or services of PetGroomer.com Subscribe and PetGroomerMagazine.com, including both digital and of Groomer PetGroomer.com is governed eGroomer Journal www.egroomer.com Free ÂŠ print 2014copies Find A Inc. All Magazine, rights reserved by additional guidelines, disclaimers and privacy policies and notices available at: www.petgroomer.com/mission.htm

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14 INDUSTRY CALENDAR

JANUARY 2016

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MAY 2016, continued

January 10 to 17, 2016

May 13 to 15, 2016

Pet Pro Cruise San Juan, PR www.barkleigh.com

Mardi Gras Pet Expo New Orleans, LA www.mardigraspetexpo.com

January 31 to February 5, 2016 Groom Boat Cruise Port Canaveral, FL www.barkleigh.com

FEBRUARY 2016

JUNE 2016 June 2 to 5, 2016 Intergroom Somerset, NJ www.intergroom.com

February 4 to 7, 2016

June 23 to 26, 2016

Groom Expo West Pasadena, CA www.barkleigh.com

PetQuest Wilmington, OH www.barkleigh.com

MARCH 2016

JULY 2016

March 10 to 13, 2016

July, 2016

Atlanta Pet Fair Atlanta, GA www.atlantapetfair.org

Groom Texas Dallas, TX www.barkleigh.com

APRIL 2016

AUGUST 2016

April 21 to 24, 2016

August 18 to 21, 2016

Northwest Grooming Show Tacoma, WA www.barkleigh.com

All American Grooming Show Wheeling, IL www.barkleigh.com

MAY 2016

SEPTEMBER 2016

May 6 to 8, 2016

September 21 to 25, 2016

Groom Classic Trade Show Kansas City, MO www.groomclassic.com

Groom Expo Hershey, PA www.barkleigh.com

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CHRONIC INDUSTRY PROBLEMS Madeline Bright Ogle and Stephen Mart

The upcoming 2016 release of a major update of our book, From Problems to Profits: The Madson Management System for Pet Grooming Businesses, includes a list of 17 chronic pet grooming industry problems. Ironically the same 17 problems could have been listed in our original 1989 edition. There is good news of improvements yet some are worse, one in particular. Since we first said grooming business owners can go “from problems to profits” many loyal readers have applied The Madson Management System and succeeded where many others still struggle. All 17 are business management issues. Some affect one person

businesses, but all affect staffed operations. Since 1989 The Madson Management System has enabled business owners to conquer all of them. We did, and many of our 3,000 plus consultation clients have done the same. Anyone can. The vastly reformatted and expanded 2016 version of The Madson Management System delivers management solutions for contemporary grooming businesses, small or large, once again enabling grooming business owners to conquer chronic industry problems, and more. How many of these problems have you

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Chronic Shortage of Skilled Groomers witnessed? Experienced groomers are likely to say all of them. Based on personal interactions with thousands of grooming business owners we know the single greatest problem facing them is the chronic shortage of skilled groomers. Every day in America there are thousands of job openings for skilled groomers. Since 1997 PetGroomer.com Classifieds has published over 350,000 help wanted classified ads. Several thousand groomers read the classifieds on a regular basis. Many positions take weeks to fill. Is this a surprise? No. In 1961, system creator Madeline Ogle experienced the same chronic shortage. She took the challenge and eliminated the problem for her volume operation within a few years. Maddie wrote From Problems to Profits to show owner of small or large operations to cope with the chronic shortage of skilled pet groomers, and she nailed it! Solutions using her system are still as effective today.

January / March 2016 PetGroomer.com Publications

Plenty of Opinions Without Backup The Madson Management System is backed by decades of field testing, and not opinions alone. Groomers with opinions for management abound. It is the duty of management to listen. The chronic problem is the lack of evidence provided with opinions. “Trust me” is not adequate. Show me is more helpful. Most operations do not accumulate adequate records for study. Sales records in dollars are barely useful for studying operations. It is the related record keeping of the performances creating the sales that matter most. These records are rare. The Madson Management System using the Manager’s Daily Summary Report remains the most detailed in the industry. A wealth of evidence is created daily. New business owners, especially those without grooming experience, adopt outmoded ways because they are told, “It’s always been done this way.” Progress suffers from recycling that which has lost its effectiveness in the changing business of pet care.

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Fear and Dread of Change Nowhere is there more fear and dread of change than with grooming business owners employing staff. To sum it up, too many employed groomers get to “call the shots” of an operation by passive management. Why? Their employers are desperate to keep groomers, and relinquish their management duties and hope for the best. Once in place getting their way these groomers are on alert for any changes that might threaten their “empires.” Hundreds of our consultation records describe incidents where non-grooming business owners were threatened with walkouts by sore groomers losing control of what should never have been theirs. On the other hand, some frustrated employers react by threatening change. You cannot build a team with this strategy. The coach ends up threatening even the best of employees. Everyone on the team needs to understand why the need for change and how it benefits everyone.

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Lack of Career and Business Plans Career and business plans keep people and businesses on track. No one memorizes all of their business planning for years ahead. Fortunately this chronic problem has shown some of the most improvement of all 17 chronic problems. Grooming Business in a Box® has alleviated the great expense of hiring business plan professionals to write formal plans. Using Pet Grooming Business Plan Helper writing a plan suitable for bank submission costs less than $100 for software and guides. Professionals writing plans charge $2,500 to $5,000, and they rarely have field experience. Stephen, Maddie’s son, has sold more than 3,000 copies of the software to groomers and assisted them to write their plans. For career seekers, the PetGroomer.com Magazine website provides a comprehensive Career Start Report helping new career seekers to develop written career plans at no charge.

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No Statement of Fiduciary Relatinship In order to create The Madson Management System, Maddie wrote her version of a statement of fiduciary relationship between pet owners and professional groomers. It acts as the foundation for setting professional standards of operation. Every aspect her Madson Management System adhered to the directives of the statement. Attempts to vocationally license pet groomers have been numerous since she first wrote From Problems to Profits. None were enacted into law. As an industry we are better off with these results to date. Why? It was apparent the legislators overlooked first writing a formal statement of fiduciary relationship for our industry. Perhaps it is unreasonable to even think they could. As a result most of their efforts were brief and punitive. Some basically threatened groomers as if they were school children to stop hurting pets. Just scare the groomers! What other vocationally licensed profession was formed by this approach? None.

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If you are going to license a profession you always set the foundation with a statement of fiduciary relationship. In this case, what is the relationship between pet owners and groomers? What must be disclosed to a pet owner to make “informed decision” before choosing to use groomer’s services? What should a pet owner expect of a groomer to safely provide grooming? What risks should be disclosed to pet owners? Doctors, dentists and other licensed professionals constantly disclose procedural information to their clientele following guidelines based on their professions’ fiduciary statements. Nothing stands long without a strong foundation. Grooming must counter with its solution. Strong signs of progress are underway by dedicated grooming professionals. Every devise they bring into being, from required education to pet owner disclosure, must maintain an adherence to our adoption of a common written statement of fiduciary relationship. From there comes all of the formal standards and requirements for education, safety and most important, pet owner disclosure. Legislators will fail us, and that is the price if we fail our industry.

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Balancing Opposites: Grooming Artist versus Manager Employing pet groomers is not the same as employing retail employees. Yet thousands of employed groomers are managed as retail personnel. It will never work well. Pet groomers are more effectively managed as artists. There is far more emotion in the work of an artist, or at least a broader range. The work not only requires patience and skill, but introspection relative to design and customer wishes. Art may even require some illogical thinking which is rarely the mode of traditional business thinking. Managers must acknowledge the artist within their grooming employees in order to earn beneficial respect and cooperation. Even commercial grooming is an art. Creativity cannot be separated from the emotion involved in the artistic process. Art innately seeks acknowledgement of the viewers. Take the lead. It behooves management to take a moment to acknowledge every groom for its strengths and share the joy they bring

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pet owners.

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Self-employed groomers face a different challenge. They are both artist and manager. They must maintain an awareness of the different roles or “hats they wear” constantly in play. How do they marry their opposites, artist and manager? The free-thinking artist is often bored by practical management duties and responsibilities. In an average business day most selfemployed groomers working alone swing between their opposite roles over 100 times. One moment the artist is deep in design, and the next moment the phone is ringing and two customers have walked in the door. The artist regretfully bows to the manager role. The artist is tapping its foot because Mrs. Smith will be back in 20 minutes, and the groom is not finished. The cycle continues hours a day. Many groomers do not realize this challenge alone may be the root cause of their groomer burnout. Groomers become groomers for the joy of grooming, and having two or more hours a day spent on rational business management requirements may bring them no joy.

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Perhaps mobile groomers working alone in their vehicles have the best prevention from annoyance and switching back and forth from grooming artist to manager so many times a day. They commonly let phone calls go to voicemail while grooming and close the door of their vehicles to groom alone with few or no distractions. Vehicles are their cocoons, and most great writers and artists prefer to work in their preferred quiet state within preventative cocoons while they create. The Madson Management System seeks to balance the relationship between grooming artists and supervising managers. It does encourage self-employed groomers working alone to get some part-time assistance with customer service to lessen distractions while they groom, and the system also shows them how to pay for that help. The superior efficiency of The Madson Management System helps groomers carrying “all the hats” to cope better when swinging between groomer and manager duties.

January / March 2016 PetGroomer.com Publications

Groomer Burnout “Groomer burnout” was never our term but one we have heard for decades as consultants. The reasons for groomer burnout are many. Some are simply more prone to it than others but for very different reasons. The decades old chronic shortage of pet groomers is the all important reason for us to resolve reasons for groomer burnout. We believe one common underlying factor for many stressed groomers is their artistic nature which may not cope well with strict schedules, “red tape” and demanding pet owners. For others the distraction of working with other staff boosts their stress levels. Their preferred working environment is simple, pet and groomer enjoying one another and the process. Seventy-percent of surveyed groomers desire to be self-employed and of them, 44% would like to work alone. It promotes better concentration with less distractions. (Continued on page 22)

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(Continued from page 21)

Self-employed groomers can fall victim to groomer burnout from being both groomer and manager as we saw in the last chronic problem discussion. If your true love is grooming you may not feel so much love as a one-person groomer with substantial business management duties. The Madson Management System discusses the “7 Hats” that every self-employed groomer must wear even if they do not realize it. They have no choice but to wear them all unless they hire one or more employees. Redundancy is a common cause of groomer burnout. If every grooming day is the same routine, and there is no motivation present to expand grooming skills with advanced training or certification, or to participate in other sectors of the industry, it could be a sign of groomer burnout. If outside hobbies or interests do not match well with their grooming lifestyle, groomer burnout may knock on their door. If life seems only to be grooming, and grooming seems rote, things are ripe for groomer burnout. The Madson Management System has stress mitigating solutions for owners and staff which will help.

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Myths and Misunderstandings Myths abound in the grooming industry, recycled from one groomer to another endlessly. Some are common misunderstandings while others are intended to denigrate the reputation of a grooming business by a competitor. The less harmful ones are:  Commission groomers do not have an equivalent hourly rate.  Pet groomers are overpaid.  The 50% share retained by a 50/50 commission largely goes into employer’s pocket. Recently in our online community a link was posted to a major media article wherein the author thought it was odd that pet groomers would be paid more than childcare workers. Pet groomers are not overpaid. The more harmful myths are: 

Most independent contractor pet groomers are correctly classified according to state and federal law.



Large grooming businesses (25+ pets daily) forsake quality for quantity.

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We have absolute proof that these are myths. There may be some businesses that lend truth to these statements, but they are exceptions and not the rule. Myths and misunderstandings delay the progress of the grooming industry to gain more professional recognition. Drawing conclusions about an entire industry of over 100,000 pet groomers and 30,000 businesses from hearsay and limited experience with only a handful of businesses draws us into shallows of accuracy and respect. The Madson Management System, and especially the updated 2016 version, is based on our experience working with over 3,000 pet groomers one-on-one, operating an online community for 19 years with over 20,000 members, and literally tens of thousands of telephone discussions with groomers since 1989. We took these and other myths and misunderstandings and conducted documented tests to see if they were true or not. Truth made its way into the system. There is much left to be done to clear the air of common myths and misunderstandings in the grooming industry.

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Lack of Industry Participation The industry’s level of professionalism in trade shows and educational opportunities has exceeded our greatest hopes since we first wrote From Problems to Profits. Popular attendance is the problem factor. Perhaps 80% of groomers do not attend trade shows or convenient online presentations. Too many groomers learn just enough to “get by.” Advancement can stagnate when a large majority of an industry are happy with getting by, and not returning the favor of their industry by supporting personal participation beyond work.

10 Extreme Competition Between Groomers Healthy competition generates innovation and better customer service. It supports industry education and helps business owners to avoid becoming complacent. Extreme competition resorts to badmouthing local competition, a practice far too common in pet grooming. Inspire change.

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Side Effects of Commission Wages (Continued from page 23)

Commission is a valid format to compensate groomers yet it is haunted by misconceptions circulated again and again by misinformed groomers. Commission is nothing more than a wage formula. Commission paid groomers are in no other way different from groomers paid hourly or salary. Yet many of them think they always earn better income through commission, and some even think it even demarks a different working relationship from other employees. Unless well-supervised by management many commission groomers consider they have the right to perform unevenly (sometimes with the blessing of management). One day the commission groomer may choose to groom 7 pets and the next day only 4 and work less hours. Hourly and salary groomers continually groom during their work shift hours according to a reasonable, documented quota.

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Surveys of commission groomers showed that most (71%) thought they “own” their employers’ clientele requesting their services. The same surveys showed less than 8% of hourly or salary groomers thought they owned any of their employers’ clientele. Other anomalies that surfaced from these surveys between hourly and salary groomers and commission paid groomers would fill an entire article.

If we pointed a finger to the source of commission wage misunderstandings our direction would clearly be toward employers, not groomers. The role of personnel management is not to allow such misconceptions. We are not saying do not use commission wages. We are saying to make it clear that commission is nothing more than a wage formula with no other entitlements separating commission groomers from other staff. Is it any wonder that teamwork suffers in these working environments where a wage formula also makes room for special working concessions? The Madson Management System and its suggestions for personnel relations and documentation ensure that employees understand the boundaries of their employment, and clear expectations of their performances with fairness to a team of professionals.

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Lack of Teamwork Operations (Continued from page 24)

A vast majority of employed pet groomers have never experienced a professional teamwork operation in the grooming industry. Every grooming business owner knows that teamwork can be a challenge. We perfected it only after years of effort. It exists where the manager, often the business owner, leads an informed team under regular supervision. The Madson Management System is proof it exists and can be replicated with a team-minded, diligent manager. Most consumers notice in moments when a business favors them with teamwork operations. Numerous studies show teamwork reduces employee turnover. Otherwise bold, outspoken employees go on to conquer the staff in order to favor their gain and sometimes that of their cliques. Some call this, “empire building” within a larger operation. We have counseled hundreds of business owners who admitted they

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manage employees as if they are their staff’s “Mom” or “best friends.” They cannot understand why workers do not appreciate their approach and “misbehave,” create disruption or take advantage of others they work with.

Not every mom is team leader, and really it is never appropriate. In a working environment family and friend representations are risky. Expect them to be professionals and not respectful children. Employment law is not family law for a good reason. We are employers contracting services to meet the goals of our businesses, and not our family unions. Learn to lead groomers with fairness to all, and support their professional performances fulfilling signed job agreements reviewed by legal counsel.

13 Weak Emphasis on Client Relations No matter how great your pet services it is your client relations that seals the bond with loyal clients. Client relations promotes more referrals, the lifeblood of marketing a client base without excessive advertising expense.

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(Continued from page 25)

Mobile groomers naturally have more productive operations to derive the benefits of client relations by working onsite with pet owners. One person businesses have the most difficult environments to derive the same benefits with only moments between grooms to deliver a complete menu of client relations services. The industry has too many groomers with the detrimental attitude that pet owners are lucky to have them groom their pets. There goes client relations! The Madson Management System created one of the worldâ&#x20AC;&#x2122;s largest pet salons with superior quality, quantity and exemplary humane pet care for nearly three decades by maintaining an equal commitment to client services as well as pet services. You can take the town and stand out against all others in your area by excelling at customer service using the Madson Client Relations Program. In fact, the general lack of advanced client relations in most grooming business is to your favor should you provide it. Big things standout in a desert environments.

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Employee Benefits We understand it is not financially feasible for most independent grooming operations to offer employee benefits. We are pleased some employed groomers are able to find work with benefits, especially those with children. It took us some time to find a way as an independent to offer some benefits. We had to maximize profitability. There was no other way unless we became a large operation by adding additional revenue sources other than grooming services. The Madson Management System has proven methods to increase profitability by an average of 30% without lowering wage levels. Quality and humane pet care never suffers even a little. In the Nineties we led all day seminars on this topic alone. In a nutshell, operations employing only start-to-finish groomers and not both groomers and bathers, typically lose 28% of the bottom line net operating income simply from the inefficiency of work assignments.

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(Continued from page 26)

Another adage we have long proven over decades is, “The gravy in grooming is bath-only pets.” Visitors constantly asked how we marketed 20, 30 or more “easy” bath-only pets every day. Once again we lead dozens of entire day seminars showing how it is done. Why? Based on national surveys, the net profit of bath-only pets groomed by advanced bathers should be nearly double the average net profit for full groom pets. We marketed bath-only pets too. Some of our consultation clients have only one or two groomers, and three to five advanced bathers to meet the demand from bath pets. Their bottom lines are extraordinary. Higher profitability allowed us to offer benefits to full-time employees. Using The Madson Management System we made gravy. By the way, we did not cut one-on-one pet time using cage dryers or fans. All pets were completely handdried. The extra labor cost did not stop the gravy. Adding benefits on top of competitive wages increased the average employment term of our pet groomers to nearly 9 years.

January / March 2016 PetGroomer.com Publications

Misunderstanding Profitability Odd critics of pet grooming can be extreme. Some say groomers should not be concerned about profit when helping dogs or cats. Profit is vital and requires no excuses. Profitability guarantees our pet owner clientele that we will be capable of maintaining the level of quality they expect of us, and remain in business longer. Do not budget a “get by” operation. Be proud of your profitability. Expect it. Budget for profit and reinvest in your business. You are your business and loyal clientele are counting on you to be there for their beloved pets. Lack is not a virtue.

16 Independent Contractor Misclassification One industry-wide problem has exploded since we first wrote the first edition of From Problems to Profits. It is the intentional misclassification of independent contractor groomers. Today, upwards of ninety-percent of independent contractor groomers in the United States are unlikely to meet the

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requirements of both federal and state law. A growing number of U.S. states have reacted and overridden federal classification standards with state laws making it more difficult for independent contractors of any service trade to meet more strict requirements. Grooming employers may not even know they have to consider separate state employment law for independent contractors. Based on years of consultation we know too many employers knowingly tell their wrongly classified independent contractor groomers they are properly classified even when they know better. Generally, employees should not expect their employers got a formal legal opinion to back their classification as independent contractors. Employees need to do their due diligence because the independent contractor issue has become a serious briar patch. There are grooming business owners getting 5 and 6 figure assessments against them by tax authorities for misclassification. It is no longer a simple determination no matter what you may hear from others. Are we talking about the start of another myth that independent contractor groomers are normally compliant in our industry? Most

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employees rarely understand the financial duties and responsibilities of self-employment as independent contractors. Many file tax returns with the Internal Revenue Service incorrectly only to the learn the hard way that independent contractors must pay additional self-employment taxes. Some employers have said to us, “They (employees) shouldn’t be so naïve.” In our opinion this abusive personnel management is the great shame of the modern grooming industry.

17 Avoiding Small Business Finance Self-employed groomers bloom with new insights when they learn to do more than count sales. Our original edition of From Problems to Profits introduced groomer specific small business finance to pet groomers. Grooming Business in a Box® has gone further into this topic more than any other publications. Do not be shy to learn. Bloom. Invest a few hours and see what the many other numbers of your business besides sales dollars are trying to tell management. ▀

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A Closer Look

Furzone 610 Clippers & Blades by Jeff Andrews Furzone products were developed to be the best grooming clippers and blades in the grooming industry. Their clippers are very powerful for their relative size, and have been called "The Cadillac of Clippers." They do not require monthly lever changes. Instead, they have a solid lever on a direct drive system. Furzone’s power and durability surpass most clippers on the market today. If you think the speed of a clipper determines its power, you are wrong. Power is determined by torque. Remember, torque holds the speed of clippers in tough coats or when using comb attachments. Also, Furzone clippers deliver excellent torque at lower speeds. As a result, blades run cooler and their edges last longer. (Continued on page 32)

Jeff Andrews is "One of America's Favorite Sharpeners." Along with his years of grooming experience in two of his own shops, he is a "World Class Sharpener" that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video's and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. www.northerntails.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Years ago our clippers never went fast yet never slowed down no matter what coat we were grooming. Here are the Furzone 610 specifications for your comparison. The 610 model has a direct drive lever system attached to a powerful 12 volt Matsushita can motor. This combination allows speed holding power at lower rpm's. The 610 lever in my experience ran 10 hours a day, 6 days a week. After 6 months the lever looked like the new lever I was going to install. I'll check it again in a couple months and see what it looks like. Cords that short are a big issue today because most clippers use body halves which pinch down on cords to hold them in place as they enter the rear ends of clippers. The 610 uses a different system. There is a hole in the rear of the clipper for the cord to pass through, no pinch. The cord is secured inside the clipper with a clamp. You can twist, bend or roll this clipper and the chances of the cord shorting out are very slim. You save from not having to buy replacement cords. Furzone did it right! Continued on next page

Furzone Products are distributed from Tennessee by Tapco, Inc.

www.furzone.com

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When you do have to change your lever on the Furzone you lift off a cap on the front. Loosen the lever with a flat head screwdriver, lift out the old one and put in the new one. Easy. Anybody can do this.

The picture below illustrates the size of the 610 with another great clipper we use in our shop daily. The 610 is one ounce heavier. My groomers adjusted to the weight difference almost immediately. The 610’s ergonomic design fits your hand to reduce hand cramps from holding clippers all day. Furzone 610 clippers come in four colors, red, blue, purple and green. They retail for around $170.00, not cheap but priced accordingly. A wraparound vac attachment is sold separately for around $40.00. Your total investment is about $200.00 with the attachment. Furzone blades are made from the finest steel available in our industry with a Rockwell hardness of 62. With less alloy content the edge on these blades lasts longer than most other brands as long as you clean and lubricate them properly (blade oil & blade wash). All Furzone blades fit any A-5 clipper, and you are using an A-5 clipper even if you do not know it. Furzone blades are for professional groomers who want quality products exceeding their expectations. Any good sharpener can sharpen them. If you are shopping for cheap inexpensive blades, Furzone blades are not for you. In my opinion they are worth their cost. You can learn more about Furzone clippers and blades at their website, www.furzone.com. You can only buy their products from distributors listed at their website. Distributors provide you with one-on-one customer service. ▀ eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

www.zoomingroomin.com

Career Opportunities At Zoomin Groomin®, we believe it is our duty to nurture the complete health and well-being of animals. We are here to help pet parents navigate the ups and downs of pet parenthood. Our Zoomin Groomin® family is made up of pet lovers who unselfishly put the needs of others before their own. Moreover, like all great families, this one offers the support and inspiration we need to thrive. That is the Power of the Zoomin Groomin® team. We are looking for pet lovers to join our team, with the potential opportunity for the “top dogs” to operate their own business. As a Pet Groomer with Zoomin Groomin®, you will help pet’s look and feel their best. We are looking for you to provide grooming services that enhance the positive union of pet and pet parent. To do so, you will passionately live out the varied duties of your role. Zoomin Groomin® is a franchise that has helped people get into their own business in the fast growing market for mobile pet grooming. 34

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Come learn more about our employment opportunities, click here.

Our school is not just about pet grooming. Itâ&#x20AC;&#x2122;s about pets, the petparents, our community and our role in pet rescue efforts by Journaland approach to Copyright 2011 Find A Groomer Inc.the Allclass rights room reserved 35 creating eGroomer the right habits each pet ÂŠ and their parents. From to the Lab, and from our receptionist to our CEO, we only have one goal: To improve the pet industry one pet at a time! One Student at a time! Please visit our web site for more information www.johnpaulpetschool.com.

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Emergency and Disaster Planning By Mary Oquendo, CMPTI, CCS The days are gone where we can assume that emergencies and disasters happen someplace else. I have my local news station app on my cell phone. At least once a day I am notified of an evacuation, weather-related disaster, large-scale building fire, or road closures. Every single day. So, why is there such an increase in the number of these incidents?

Weather patterns have changed dramatically over the last several years. Large cities built on fault lines are growing. We are overdeveloping land, which reduces or even eliminates natural protective barriers. Our interstate highway systems are transportation routes carrying toxic chemicals through heavily populated areas. (Continued on page 37)

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PetGroomer.com Magazine eGroomer Journal January / March 2014 (Continued from page 36)

All of these things add up to one fact; as a business that cares for other people’s pets, we should all be prepared for emergencies. Why do you need an emergency and disaster plan? As a business owner you invested time, money, and resources to be successful. A plan helps your business’s ability to recover from the financial loss due to building, equipment, and product damage, as well as business interruption. It is a fact that 25% of businesses never re-open after a major disaster. A plan enhances your reputation with your employees and clients because it tells them you have their best interests at heart. Taking the time to prepare beforehand helps combats the 3 F’s of physiological response to emergencies. The 3F’s are: • Flight is the desire to run. There is no thought to where or what supplies might be necessary. It is panic. • Freeze is where you cannot make a decision. You are stuck in neutral.  Fighters stay put even when it is safer to leave.

37 37

January / March 2016 PetGroomer.com Publications

The first step is to identify your risks. Risks fall under five categories: 1. Geological: earthquake, tsunami, volcano, landslide, mudslide, and sinkholes. 2. Meteorological: flood, tidal surge, dam or levee break, drought, winter weather, windstorm, cyclone, hurricane, tornado, dust storm, extreme temperatures, and lightning strikes. 3. Biological: foodborne illness, pandemics, infectious, and communicable disease. 4. Technological: utility interruption: including telecommunications electricity, water, gas, sewage or other critical infrastructure. 5. Human risks can be broken down into two subcategories: a. Accidental: hazardous spills, nuclear power plants, explosions, fire, transportation accidents, and building collapse. b. Intentional: robbery, lost person, workplace violence, civil disturbances, hacking, and terrorism. Your local Emergency Management Office can tell you what types of disasters will most likely affect your business, as well as offer suggestions to prepare for such possibilities.

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(Continued from page 37)

Your emergency and disaster plan should include provisions for: 

 



Evacuating your clients and employees. Do you know where the pet emergency shelters are located? Can you transport the pets in your care to that shelter safely? Sheltering in place. Are you prepared for grooming clients to become boarders? Communicating with employees and clients. Whether you are sheltering in place or evacuating, you must have a way of contacting your clients to inform them where their pet is. Are your employees clear on their responsibilities? Inventory lists. Insurance claims and business losses will be easier and faster to document when you have a detailed list, along with their value, of everything in your facility. Client waivers. Waivers protect you from any decisions that are made on behalf of the pets in your care in the event the owner cannot be reached. You can add these paragraphs to a current general grooming waiver.

Sample Shop Waiver In the event of inclement weather or natural disaster, (Your Business Name) is entrusted to use best judgment in caring for my pet. (Your Business Name) will not be held liable for consequences related to such decisions. Sample Mobile Grooming Waiver (The above plus) I also authorize, (Name of Business), to assume guardianship over the following pets in my household until which time, I can safely take possession of my pets. ________________________________________________ 



Supplies. Bottled water and canned food for a week for employees and client’s pets. Other supplies include: flashlight, manual can opener, first aid supplies, bleach (10% to disinfect and 16 drops in a gallon to purify water), weather appropriate clothing, cat litter, portable radio, and batteries. Insurance. In the aftermath of a disaster is not the time to realize your insurance policy is lacking. Read over your policy to determine exactly what is covered and what is not. (Continued on page 40)

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How exactly do you make an emergency and disaster plan? It starts with education. Your local Emergency Management Office and/or Fire Department may offer or list Community Emergency Response Trainings (CERT), Human CPR and First Aid, as well as have available on-site resources to assist in writing a plan. Most pet industry educational conferences offer pet first aid and emergency and disaster planning workshops. Pawsitive Educational Training holds online emergency and disaster shop planning webinars. Take advantage of the wealth of information at www.fema.gov and www.redcross.org. Preparing for emergencies gives you the tools to think clearly, and therefore more effectively. It allows you to make decisions because you have ready-made plans. Given the facts, you can make an intelligent decision to leave or stay. It is why first responders continually practice schedule drills and update protocols. And so should you. Mary Oquendo CMPTI, CCS Owner and stylist of Pawsitively Pretty Mobile Grooming Salon in Danbury, Connecticut, I am one of only 13 Certified Master Pet Tech Instructors worldwide. My well-attended first aid and other pet educational seminars are offered across the country. I take a holistic approach to handling animals, and this is evident in my titles of both Reiki Master and Certified Crystal Therapist. I am the East Coast Chair of the Professional Cat Groomers Association of America, as well as a Certified Master Cat Groomer and certifier. I am a proud member of the New England Pet Grooming Professionals organization, and am a Certified Canine Specialist with PIJAC.I am the founder of Pawsitive Educational Training, The online source for continuing pet education. I was nominated for the coveted Cardinal Crystal Mobile Groomer of the Year in 2011. My passion is to bring educational opportunities to groomers and pet owners everywhere. I share my heart and home with my husband Ernesto and 4 spoiled dogs. GroomWise Blog: http://groomwise.typepad.com/pet_first_aid_care/ Website: http://www.maryoquendo.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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STATE OF THE GROOMING INDUSTRY 2016 Report by PetGroomer.com

USA, Australia & Canada Grooming Prices

Results of Over 10,000 Surveys Opportunities

Where the Groomers Are

Company

Marketing & Advertising

Mobile Grooming

Tools, Equipment & Spa

Health & Well-Being

Personnel

Finance

Career Education

Independent Contractors

Grooming Prices

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18th Annual Grooming Industry Report by PetGroomer.com

Our great thanks to groomers and career seekers completing more than 10,000 online and private surveys. They make this report possible. Industry information such as this report compile a reasonable profile of its trends, characteristics and even challenges.

In 2015, which best describes how the economy is affecting your business? 54% Business is better in 2015 than 2014. 43% Very little difference. 24% I hired more employees to meet demand. 6%

As in past years we maintained a close look at business owners and the changing “attitudes” of groomers toward their industry. Once again groomers expressed anguish over the issue of independent contractor status foisted upon them by employers with questionable compliance, and which led some to troubles with tax agencies. Overall more groomers reported satisfaction with the industry in 2015 compared to 2014. Last year (2015) was characterized with up and down periods of business. Fewer reports of sudden drops in grooming demand increase good prospects for 2015. Even more (83%) are not very concerned about 2016 and 52% expect at least the same performance as 2015. Concerns for the effect of price

I had to let one or more employees go.

9% Clients are cutting back about 1 groom a year. 2%

Clients are cutting back about 2 grooms a year.

22% I am selling more add-on’s to boost sales. 19% I raised prices to maintain sales projections. 1%

I might have to close my business.

4% Clients ask for more baths instead of grooms.

Which best describes your feelings about the prospects for 2015? 27% No reason to believe 2015 will be much better. 83% Not very concerned. Expect much the same. 2%

Very concerned, I may close my business.

88% Too many unreliable employees. 48% Demand is good but short steady employees. 27% I may switch to independent contractors. 56% Will need to do a small price increase. 11% Will need to do a fairly big price increase. 3%

I may have to change careers.

66% Need to watch my costs and I will be fine. (Continued on page 44)

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OPPORTUNITIES (Continued from page 43)

Highest Concentration of Grooming Jobs

increases were elevated in 2014 and U.S. STATE remained stable in 2015. Finding skilled, reliable employees, always a chronic problem, grew to record levels in 2013 CALIFORNIA and maintained those levels in 2015. Opportunities remained steady in 2015 FLORIDA with the highest concentration of jobs remaining in the same states. Estimated TEXAS jobs available in each state increased. There was a slight decrease (1%) in the number of business owners choosing to NEW YORK close their businesses and return to employment. Employees complaining they are misclassified as independent contractors skyrocketed from 39% in 2013, 46% in 2014 to 61% in 2015. Hairstylists for people seem to know the classification criteria better than grooming employees. However, larger numbers of business owners are being forced by the Internal Revenue Service to return to traditional employer/ employee status and pay fines and penalties. In this unfortunate way more groomers are becoming knowledgeable

ESTIMATED JOBS

18,231 17,745 11,557 10,676

PENNSYLVANIA

7,819

OHIO

7,444

ILLINOIS

6,856

MICHIGAN

4,854

WASHINGTON

4,818

NEW JERSEY

4,506

(Continued on page 46)

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Where the Groomers Are 2014 - 2015 COMPARISON OF BUSINESSES ADVERTISING GROOMING 2014 # of Businesses Advertising Grooming

US State Alaska

% of Total

2015 # of Businesses Advertising Grooming

% of Total

0.25%

101

0.26%

Alabama

515

1.38%

522

1.34%

Arkansas

388

1.04%

403

1.04%

Arizona

733

1.96%

778

2.00%

California

3,115

8.32%

3,235

8.33%

Colorado

798

2.13%

808

2.08%

Connecticut

505

1.35%

512

1.32%

0.05%

123

0.33%

155

0.40%

Dist. of Columbia Delaware Florida

2,985

7.97%

3,050

7.85%

Georgia

818

2.18%

890

2.29%

Hawaii

0.15%

0.16%

Idaho

239

0.64%

244

0.63%

Iowa

440

1.18%

467

1.20%

1,813

4.84%

1,914

4.93%

Indiana

878

2.34%

899

2.31%

Kansas

407

1.09%

412

1.06%

Kentucky

477

1.27%

499

1.28%

Louisiana

553

1.48%

587

1.51%

Massachusetts

836

2.23%

858

2.21%

Maryland

599

1.60%

603

1.55%

187

0.50%

199

0.51%

Illinois

Maine Michigan

1,384

3.70%

1,445

3.72%

Minnesota

606

1.62%

653

1.68%

Mississippi

277

0.74%

289

0.74%

Missouri

828

2.21%

855

2.20%

Montana

177

0.47%

167

0.43%

Nebraska

269

0.72%

280

0.72%

Nevada

374

1.00%

389

1.00%

New Hampshire

312

0.83%

333

0.86%

1,401

3.74%

1,459

3.76%

288

0.77%

312

0.80%

1,596

4.26%

1,675

4.31%

0.24%

0.25%

944

2.52%

976

2.51%

New Jersey New Mexico New York North Dakota North Carolina Ohio

1,809

4.83%

1,828

4.71%

Oklahoma

587

1.57%

601

1.55%

Oregon

606

1.62%

632

1.63%

Pennsylvania

1,841

4.92%

1,890

4.87%

Rhode Island

211

0.56%

225

0.58%

South Carolina

559

1.49%

570

1.47%

South Dakota

0.25%

666

1.78%

690

1.78%

2,404

6.42%

2,501

6.44%

289

0.77%

312

0.80%

Vermont

0.24%

Virginia

759

2.03%

775

2.00%

Tennessee Texas Utah

Washington

1,401

3.74%

1,423

3.66%

West Virginia

177

0.47%

198

0.51%

Wisconsin

732

1.96%

756

1.95%

97 Wyoming eGroomer Journal www.egroomer.com Subscribe Free

Total

37,442

0.26%

ÂŠ 2014 Find95A Groomer Inc. All rights0.24% reserved

38,838

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PERSONNEL (Continued from page 44)

of prevalent misclassification in the grooming industry. Seventy-two percent of all employees surveyed hope to become self-employed at some point in their career, up from 66% in 2013. That figure has generally held steady for nearly three decades but did peak at 71% in 2006. The large majority (67%) desire more control of the time and hours they work, and 65% believe their personal incomes will increase if selfemployed. How do you pay your hired groomers?

What is your biggest challenge with employees? 78% Reliability 12% Skills 10% Teamwork

Reliability factors resoundingly continue to be the biggest challenge for employers other than finding an adequate supply of employees. In 2015, how many job openings were available in your business for grooming positions (not management or client relations)? 63% One

53% Commission

32% Two

31% Salaries

5% Three or More

16% Hourly

Do you provide job descriptions to candidates?

How do you pay your hired pet bathers?

28% Yes

89% Hourly 72% No 10% Commission 1%

Salaries

In 2015, how many departing employees left to become self-employed? 15% Most 76% Few

Do you require employees to have one or more preventative vaccinations? 19% Yes 81% No

Fewer employers in 2015 (30%) were sure of their classifying groomers as

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(Continued on page 47)

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PERSONNEL (Continued from page 46)

independent contractors according to I.R.S. guidelines. Facing the threat of penalties and fines that have closed many grooming businesses in the U.S., the majority of employers of I.C.’s remain unsure if their groomers are legally classified. A whopping 98.5% did not review the matter with an attorney or the I.R.S. Do you offer healthcare benefits to fulltime employees? 12% Yes 88% No Do you offer paid time off to full-time employees? 31% Yes 69% No If you are an I.C. employer how sure are you that you are in legal compliance with independent contractor classification requirements? 9%

Very Sure

21% Sure

Did you review your I.C. employer compliance with an attorney or the I.R.S.? 1.5%

Yes

98.5%

How many full-time employees do you have? 61% 1 or 2 30% 3 or 4 9%

5 or more

How many part-time employees do you have? 60% 1 or 2 36% 3 or 4 4%

5 or more

Do you hire new graduates of grooming schools? 81% Yes 16% Sometimes 3%

Never

Do you provide new hires with an employee handbook? 13% Yes 87% No

70% Not Sure (Continued on page 50)

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PERSONNEL (Continued from page 47)

How often do you provide job performance evaluations for your employees? 29% Once a Year 1%

Twice a Year

70% Never Do you make grooming assignments to employed pet groomers? 42% Customers choose 48% I assign some 10% I assign all Do you require employees to wear smocks, aprons or similar apparel? 17% Yes, company provided only

decreased by 9% in 2015, but 72% of them believed they would not be affected because of exceptions based on their employing few staff. The average salary paid to a full-time experienced groomer was $39,955 in 2015. Commission rates averaged and weighted was 52.4%. The highest annual salary peaked at $68,423. The average hourly wage for experienced groomers was $18.02 in the U.S. (all states averaged together) and the peak hourly wage was $38.22 in both the Pacific and Atlantic regions. Few (8%) expected to increase salaries in 2016 unless they increased prices. Sixteen percent will increase commission rates in 2016.

52% Yes, must be approved

Before self-employment were you an employed groomer?

31% No, optional

81% Yes

Where do you advertise for employees?

19% No

86% Online

What is your company organization?

21% Local publications

72% Sole Proprietor

11%

Local bulletin boards

Corporation (S or C)

47% Sign at business

18% LLC or LLP

Dissatisfaction with Obamacare requirements affecting their businesses,

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Other (Continued on page 51)

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COMPANY (Continued from page 50)

Did you consult with an attorney to form your corporation or LLC? 67% Yes 33% No Do you use a bookkeeper and/or CPA? 47% Bookkeeper Only 26% Bookkeeper & CPA 27% CPA only Is “teamwork” a part of your operation? 7%

Very much

42% Some 19% Little 32% What’s that?

The well-known lack of skilled grooming employees detracts over 57% of business owners from hiring even one employee. In 2015 the number of self-employed groomers concerned about becoming dependent upon employees increased from 88% (2014) to 91%. Owners understand it may be difficult to replace terminated or departing employees and thereby face challenges

meeting established clientele demand. Eighty-six percent of grooming business owners stated new groomers should have at least two years of employment experience prior to self-employment, and 48% recommended a “S” corporation organization. Most business owners (83%) indicated they are satisfied if hired groomers remain employed with them between two and three years before quitting. Thirty-seven percent indicated their companies were actually themselves working as self-employed independent contractors in another business. Teamwork struggled as usual in 2016 but less completed surveys indicating with some humor, “What’s that?” More groomers sought professional help when forming a corporation or LLC, but nearly half of those indicated they did it online, and not with a local professional in person. The majority were not concerned with increased responsibilities for managing an organization.

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(Continued on page 26)

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MARKETING & ADVERTISING Similar to 2015, online advertising of pet grooming services continued to be a powerful factor in 2014 by grooming business owners (90%). In 2015 the majority of grooming business owners (72%) surveyed had a web site, and listings in at least three groomer directories such as Find A Groomer Directory for Pet Owners or mass ad sites such as Craigslist. Nearly 71% of business were on Facebook with a page for their businesses, and 29% had marketing presence on other social media sites besides Facebook. The large majority 79% said they got 25 or less new customers from Facebook annually, and 25 or less from Craigslist. Ten percent indicated they got 50% of their new customers from Facebook. Most said Facebook allowed their customers to post things rather than serve as a strong marketing tool. Seventy-nine percent (up 1% from 2014) reported social media has not yet out done the biggest source of new customers, referrals and signage. Four percent purchased Google ads or similar online banner advertising (down 1%).

Groomers (73%) responded that they read pet groomer forums and groomingrelated “groups.” Seventy-nine percent said they occasionally or regularly read grooming-related forums outside Facebook (up 4%). A large majority (92%) said they have studied marketing and advertising by reading grooming forums, and 21% read business books. Cat grooming once again was the largest growth sector with 11% more businesses adding the service in 2015. Cat-only groomers grew in numbers to 7% in 2015, up from 6% in 2013. Although few in number 2.7% of cat groomers operate mobile cat-only grooming operations, up 1% from 2012. Just a few years ago there were no responses in the cat-only mobile category. Interest in cat-only “luxury spas” held steady at 21% in 2015. Do you primarily groom…? 15% Dogs Only 7%

Cats Only

77% Both Dogs & Cats 1%

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Dogs, Cats & Exotics (Continued on page 54)

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Northern Tails Sharpening, Inc. You Now Have a Better Choice!

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Please call or visit our website for mailing information. http://www.northerntails.com/ eGroomer Journal www.egroomer.com Subscribe Free

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MARKETING & ADVERTISING (Continued from page 52)

Do you use “group-on” type advertising?

Do you offer pickup and delivery?

22% Yes

97% No

78% No

How much of your gross sales income do you spend on advertising yearly?”

How much do you market “add-on’s?” 37% Strongly 40% Modestly 13% Lightly 10% None Which best describes your competition? More than one answer allowed.

Yes

49% Less than 5% 28% 5% to 10% 16% 11% to 15% 7%

Over 15%

What retail sells best in your business?” 55% Toys & Treats

40% Corporate Stores

13% Flea & Tick

39% Other Shops

10% Pet Foods

23% Mobile Groomers

20% Shampoo, Spa, Brush, Combs

Vet or Kennels

Boutique Items

18% Home Based

How many days a week are you open?”

15% 6 or 7

In-Home Groomers

30% All of the above

47% 5

27% None of the above (no concern)

29% 4

Do you offer customers a brochure?

3 or less

30% Yes 70% No (Continued on page Continued on next page55)

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FINANCE (Continued from page 54)

Do you use display ads in yellow pages?” 28% Yes 72% No Do you accept credit and debit cards?” 87% Yes

for marketing pet owners. Craigslist worked best for selling discounted services according to 87%. Almost 97% are concerned about Yelp reviews of their business. How do groomers manage their financial risks? We asked.

How many hours a week are you open?

Does your business insurance cover groomer “malpractice” professional liability and fleeing pets?

59% Yes

13% No

80 or more

20% 60-79

20% No

56% 40-59

21% I don’t know

18% 20-39

Do you use a “Release and Hold Harmless Agreement” or similar form?

Less than 20

In 2015 we recorded the highest use of grooming discount coupons, 31%. However, satisfaction with coupon ads decreased by 5% to 28%. About 52% said only less than half of new customers sourced from discount coupons became regular clients, down 16%.

30% Yes, all customers sign one 40% Yes, some customers sign one 30% No Do you have a business plan and financial projections? 29% Yes 71% No

Almost 72% said Craigslist required Daily monitoring for bad reviews (real or not) leading many to cutback using it eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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FINANCE (Continued from page 55)

For staffed businesses, what do you project for 2015 gross sales? 13% Over $250K 25% $151K to $250K 29% $101K to $150K 30% $51K to $100K 3%

Up to $50K

For 1 person businesses (all types including mobile) what do you project for 2015 gross sales? 1%

$151K to $250K

26% $101K to $150K 56% $51K to $100K 17% Up to $50K

There is an old saying, “It’s not what you make but what you keep!” So we asked business owners what they expect to keep as annual gross personal income from their businesses before taxes. Here is what they said.

What do you expect your 2015 gross personal income to be after deducting operating costs (and prior taxes)? 7%

Over $100K

13% $76K to $100K 33% $51K to $75K 37% $26K to $50K 10% Up to $25K

Asking groomers how many clients they have is problematic. If they have been in business perhaps 4 years and have served 1,000 different pet owners that doesn’t mean they have 1,000 regular clients. Some may not have returned in years. We define the frequency of “regular clients” in our surveys, and use time references. What percentage of clients have their pets groomed at least 6 times a year? (at least every 8 to 9 weeks) 8%

0 to 25 percent of my clients

21% 26 to 50 percent of my clients 44% 51 to 75 percent of my clients 27% 76 to 100 percent of my clients

(Continued on page 58)

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MOBILE GROOMING (Continued from page 56)

What percentage of clients have their pets groomed at least 9 or more times a year? 10% 0 to 25 percent of my clients 43% 26 to 50 percent of my clients 27% 51 to 75 percent of my clients 20% 76 to 100 percent of my clients If you are not a mobile or in the home of pet owners groomer, what type of stationary business do you own? 61% Shop or salon, commercial location 29% In my personal home / property 10% Dept in vet, kennel, daycare etc

In 2015, the vast majority of mobile grooming businesses (92%) are organized as sole-proprietorships ahead of S or C corporations and LLC’s. Once again the large majority (82%) started a new business when they last bought a mobile or trailer conversion. Only 5% bought an existing mobile business with vehicle. A majority of mobile groomers (69%) worked as an employee before they purchased their mobile units. A solid

(89%, highest ever in our surveys) said part of their motive to go mobile was based on dissatisfaction working in stationary locations. Also, 91% said they prefer grooming alone. Of those surveyed 78% were between the age of 25 and 45, and 16% were over 45 and up to 60 years of age. Only 7% were males. The large majority (88%) reported that bath-only pets account for less than 25% of their business with at least 71% being “full grooms.” About 17% reported a 50/50 share. On an average work day 43% groomed 4 to 5 pets, and 48% groom 6 to 8 (significant increase over 2012). No one indicated grooming more than 10 pets daily in 2012, but 2% did in 2013, and 6 percent did in 2015. The average daily mileage for all U.S. responses was 31 to 50 miles for 61% of those surveyed, and 30% indicated under 30 miles a day. The remaining 9% travel over 50 miles a day. Vehicles equipped with inverters were

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MOBILE GROOMING (Continued from page 58)

driven by 18% of those surveyed. Only 8% relied solely on hook-ups at pet owner homes. A commanding majority (98%) said they always feel safe grooming in their vehicles, and 92% keep their doors locked most or all of the time. Nearly everyone (99%) said they don’t sell retail other than some flea treatments, shampoos or basic tools. When buying a new mobile unit about 61% expect to keep it 4 to 5 years before trading it in and/or keeping it as a backup unit. Mobile groomers (88%) accepting credit and debit cards held the clear majority, and that was another all time high in our surveys. When asked how many regular clients it takes to keep them booked year round the answers were the majority (71%) said 150, and 21% said 100. Only 4% said 200 or more clients.

services, another record low in our survey history. Mobile groomers with web sites accounted for 87% of those surveyed, and 76% said they have a Facebook page. The average number of new customers received annually from Facebook was 22. Web sites brought in more new customers according to 71%. For only the third time in 2015 we asked mobile groomers what their greatest concern was about mobile grooming operations. Clearly 78% (74% previously) agreed that the rising costs of repair and maintenance, not fuel costs, was their top concern. Only 4% at this time are considering leaving mobile grooming because of that factor, and of those 67% said the rising cost of rent for stationary business is just as much a concern as rising costs of repair and maintenance. Do you prefer mobile vans and trucks or trailers?” 69% Vans & Trucks 31% Trailers

Only 4% said they promote new business with coupons discounting their eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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TOOLS, EQUIPMENT & SPA PRODUCTS (Continued from page 59)

Do you operate more than one unit? 14% Yes 86% No Would you recommend mobile grooming to others? 77% Very much so 21% Yes 2%

How many days a week do you operate? 2%

3 or less

35% 4 48% 5 12% 6 3%

Online shopping (77%) remains the dominant shopping method for groomers taking our surveys. This figure was the same in 2015. Trade show shopping in 2015 earned 14% favoring it. The biggest complaint once again (59%) about trade show shopping was waiting in line to make purchases at popular trade shows.

trade show specials, yet 37% said the cost of trade show registration was too high. Over 98% indicated that fast and low cost shipping cost incentives were very important to them. About 61% of groomers surveyed use two grooming suppliers regularly, and 17% use three. Twelve percent use one only. How often do you buy used tools and equipment? 56% Often 34% Not often 10% Never How many types of shampoo do you keep in regular stock? 15% 1 or 2 21% 3 45% 4 15% 5 4%

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6 or more

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TOOLS, EQUIPMENT & SPA PRODUCTS (Continued from page 60)

Which of the following do you use most often to purchase new tools, equipment and grooming supplies?

2014

81% Online Internet

14% Mail order catalog 2%

Trade shows

Store

Sales call

How much do you plan to spend on grooming supplies (not tools and equipment) in 2015? 5%

Up to $500

16% $501 to $1,000 33% $1,001 to $1,500 41% $1,501 to $2,000

Once again, the best compliment was the increasing availability of plus sizes. Eighty-nine percent were interested in the new lithium battery clippers with nearly all planning to buy one in 2015. Blade interchangeability is strongly desired and expected. How much do you plan to spend on tools and equipment (not supplies) in 2015? 10% Up to $500 17% $501 to $1,000 6%

$1,001 to $1,500

20% $1,501 to $2,000 34% $2,001 to $2,500 9%

$2,501 to $5,000

Over $5,000

$2,001 to $2,500

What is your preferred tub even if you don’t own one?

Over $2,500

79% Stainless steel

Compared to 2014 groomers wearing groomer apparel every workday is up 33%. The average number of groomer apparel owned is 4. The biggest complaint (54%) is fabric that wears quickly after multiple washings including failed zippers. Complaints about styles is down 99% since 2010.

10% Porcelain 5%

Plastic

Other

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y t i n u t r o p p Franchise O

The Pet Industry is Booming and Puparazzi Has a Great Opportunity for You Owning a franchise allows you to go into business for yourself, but not by yourself. Puparazzi offers a franchise opportunity that provides an established service backed by a fantastic brand. Our business model includes tested operational systems and a highly effective mentor program that focuses on your growth. Puparazzi offers an excellent opportunity to help you achieve your goals and become part of a the multibillion dollar pet care industry. As a franchisor we will be there to support and guide you every step of the way. ÂŠ 2014 Find A Groomer Inc. All rights reserved Call 1-888-476-6625 or visit us at www.puparazzimobile.com

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GROOMING CAREER SEEKERS (Continued from page 61)

What is your preferred table even if you don’t own one? 28% Hydraulic 68% Electric 3%

Basic four leg

Other

What is your preferred caging even if you don’t own them? 62% Cage Bank 34% Individual cages 4%

None, cage-free

Which best describes your dryer setup? 18% Large HV only 5%

Small HV only

Cage dryer only

25% Cage & HV & stand 6%

Stand dryer only

37% HV & stand dryer 1%

Handheld only

Over 2,840 grooming career seekers completed surveys in 2015 at PetGroomer.com. We continue to be the leading site taking career surveys. Our hope is that this information will assist educational providers and to serve them best. The large majority (84%) stated they have a serious or strong interest in a pet grooming career. Only 3% indicated casual. As always, a good majority (60%) of them stated they intend to be employed even if they became self-employed later. Dog grooming (81%) was their primary interest and cat grooming (19%) second. However, interest in cat grooming continues to grow. In the last 6 years interest has increased by 59%. Seventy-nine percent are concerned about the cost of grooming school.

Most (72%) plan to make about the same amount of purchases for tools and equipment in 2016 as they did in 2015. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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EDUCATION (Continued from page 63)

Which best describes your prior work experience? (More than one answer allowed). 19% Office worker 19% Sales 7%

Management

grooming books, DVDs, streaming or home study programs to learn more about grooming before making their final decision on which education source they will choose. How much income do you plan to earn in your first year as a full-time pet groomer whether employed or self-employed?

14% Military

20% Veterinary

48% $20,001 to $30,000

Retail

20% $30,001 to $40,000

Medical (human)

21% $40,001 to $50,000

16% Computer 1%

Agriculture

17% Student 5%

Other

At present 70% of those surveyed are employed earning $29,000 to $49,000 a year. Past experience working with pets accounted for 20% of the career seekers. Almost 96% of those surveyed indicated they are females. A strong majority (75%) answered that they would like to attend an on-site only, or part onsite, grooming school. Only 13% have already purchased

Up to $20,000

Over $50,000

Most career seekers had a reasonably realistic idea of what they may earn if they are talented, productive and committed to doing what it takes. Almost 37% are definitely quite optimistic to the point where they are looking more so to what they are more likely to earn after two years of full-time experience, talent and productivity. The cost of a grooming school education is a major concern of career seekers. Over 90% are willing to finance their tuition if possible. The average career

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EDUCATION (Continued from page 64)

seekers would like to spend no more than 400 hours on-site and to complete any other requirements through online education. Forty-two percent are committed to home study training only, slightly up from the period 2005-2014. A good majority (60%) would like to spend up to $1,750 on home study and initial toolkits. Yet 34% indicated they are willing to spend an initial amount up to $2,500. Almost 71% have an interest in streaming educational opportunities and seminars and workshops. Have you considered an apprenticeship with an independent groomer?

Would you relocate 75 or more miles away for a great grooming job? 15% Yes 85% No How important is the availability of tuition financing for grooming school? 64% Very 10% Somewhat 21% Not Very 15% Not If you are planning to be self-employed someday will you write a business plan? 65% Yes 10% No 25% I don’t know

88% Yes, if I could find one

Are you willing to travel out of your area to attend the school of your choice?

12% No

40% Yes

Have you considered working for a corporate chain offering possible educational opportunities?

20% No 40% Maybe

69% Yes, Interested 19% Yes, no luck 12% Not Yet (Continued on page 67)

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EDUCATION (Continued from page 65)

Are you considering being certified by a grooming association in the future? 65% Yes 12% No 23% Maybe Which best describes your dream business if you were self-employed? 29% Mobile 21% Home-based 30% Salon/Shop/Spa 2%

Vet office

Pet daycare or boarding

In-pet-owner– homes / housecall

14% None, employed

Since our first year of surveying career seekers (1998) the majority of them were surprised that pet grooming was not a vocationally licensed profession. In the past a majority of them responded favorably to vocational licensing. In 2015, similar to 2014, the favor once stayed stable, about 37%. We continue to believe the failed 2012-2014 attempts to license or certify groomers

spread unfavorable reviews of the process through trade magazines and web sites. When selecting a school to attend there are several factors that concern prospective students. A majority said that the cost of tuition is their biggest concern, yet financing would make it more appealing. Other than dollars and cents the quality of the curricula concerned 29% of those surveyed, and 44% indicated the location of the institution was important. Seventeen planned to check references and the reputation of schools they consider. In a major increase over any prior year of surveys a soaring 29% indicated a concern for the number of pets their school would provide them to groom. Most did not favor sharing pets with other students. Over 71% want DVDs or streaming reinforcement training after graduation.

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HEALTH & WELL-BEING (Continued from page 67)

A large majority (81%) said they were planning on building a library. Books were the most anticipated purchased, followed by streaming media and DVDs. Over 98% had never been to grooming trade shows but virtually all 98% expressed a strong interest. Career seekers related that family and friends were skeptical about their becoming pet groomers. Nearly 59% faced the doubt of others, a new all time survey high. When asked if that

was an ongoing factor in deciding if and when they would become pet groomers 85% said, “No.” So take that skeptics! Those experiencing the greatest skepticism were high school grads whose parents had “groomed them for college.” We always say, “Follow your passion!” Over 55% of groomers, a new record for our surveys, felt the wear and tear of grooming pets as a career issue. In fact they indicated it was the biggest (Continued on page 69)

What bothers you most about working as a pet groomer? Having to work as an employee instead of being self-employed. Not getting paid enough as an employee. Not earning enough net income from the business I own. The management of the business I work for. Physical wear and tear from grooming. Having to work with other groomers instead of working alone. Lack of professional recognition and respect by the public. Getting bit by pets. Not being able to get more continuing education. Self-doubt of my grooming and/or customer skills. Pet owners that do not care properly for their pets. Lack of adequate jobs in my area.

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HEALTH & WELL-BEING (Continued from page 68)

“bother” of their careers. Getting bit (5%) was far less of a physical concern. Twenty-two percent choose not to groom large dogs, up from 17% in 2012. Twelve percent have resorted to sitting while grooming, at least occasionally. Grooming has emotional effects on groomers too. Once again, the second most popular answer to what bothers groomers was “Pet owners that do not take proper care of their pets.” Management tends to bother groomers more than co-workers. Once again, virtually no one reported that working with co-workers was their primary bother. However, a strong majority of mobile groomers report they chose mobile in order to work alone. Economic issues continue to cause some stress. Twelve percent, down from 14% in 2013, of those self-employed indicated worrying about net income from their business was their biggest bother. Specifically the growing trend of having busy and then slow days concerned less in 2015, at 21%.

Music was favored by 39% as a method to soothe working stress. Threer percent preferred watching television while grooming in their homes or mobiles. In 2015, once again the number of groomers that would prefer to work four days-a-week longer hours instead of five -days-a-week shorter hours increased. In 2013 it was 30% and in 2015 it leapt to 36%. Self-employed groomers (19%) indicated they were considering opening only for business four days-aweek yet were held back by monetary concerns if it should not work. Others (71%) said they would hire a bather to assist them before cutting back days of operation. Regardless of the stress, 97% said they would not leave grooming for any non-serious health conditions. Do you think as an industry that overall employed pet groomers are underpaid? 29% Yes 41% Somewhat 24% Almost right 6%

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Not really (Continued on page 70)

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INDEPENDENT CONTRACTORS (Continued from page 69)

Would vocational licensing of pet grooming would earn groomers more professional recognition? 39% Yes 21% Yes, but not sure it is worth it 36% No, probably not 3%

Not at all

If we must license, won’t groom

Would you accept a position as an independent contractor even if you knew you were not legally classified as one? 41% Yes, I need a job 26% Yes, will pay the extra taxes 33% No

Nearly all grooming independent contractors are not legally classified and that is why the number of business owners that have been approached by the IRS and forced to switch and pay severe penalties continues to grow. Unfortunately many groomers are required to accept IC for a job, or they volunteer to go along with it, and this is compounding the industry problem.

If you are an independent contractor, do you “rent a table” or “grooming dept?” 2%

Yes

98% No If you are an independent contractor, are you mostly grooming the clientele of another grooming business owner who cannot groom all of the demand of their clientele or the clientele you own?” 77% The clientele of the business owner 15% Some of both 8%

My clientele only

Ouch! There you have it, perhaps the greatest problem in our industry today. Only 8% where it should be 100%. Huge numbers of grooming independent contractors are misclassified and actually employees. Be legal, raise prices to cover the extra expenses of being a legal employer! At the time we published these results of 2015 surveys, the new surveys for 2016 open in about 6 weeks. Please take one or more today as appropriate. www.petgroomer.com/surveys.htm Thank you! ♦

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e h T d e k o o r C r e m o o r G GroomFit by Vera Needham Are you a righty or lefty? Your dominant hand can not only impact your posture when grooming but also increase your risk of musculoskeletal injuries. You may have a bit of condition called “Handed Pattern.” What does that mean? Using a dominant hand for much of your workday for brushing, combing and scissoring may create muscle imbalances affecting your entire body from head-to-toe. (Continued on page 75)

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For the right-handed groomer the most common pattern is for the right shoulder to drop slightly lower than the left shoulder. This in turn causes our head to not quite be centered above the pelvis. If one shoulder is lower our clothes may not hang properly. We may we lean to one side. Imagine bending a Gumby figure slightly to the right. What you see is a right-handed pattern. The lower shoulder causes a slight C curve in the spine. The curve in the spine brings the right shoulder closer to the hip bone. Postural changes and imbalances cause stress the body and cause wear and tear to joints. It affects our feet, back, hip, shoulder and neck. Functional or acquired scoliosis can be the result of postural change or handedness and involves alteration to intrinsic structures and surrounding tissue. Initially it may seem small and appear harmless but over time it can create permanent faults in the spines structure and function. If you are a left-handed groomer attained injury patterns aren't so distinct. I am left-handed but use my right hand for many things. This actually results in

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a slight right-handed pattern. How do we determine a handed pattern? Start by looking at the neckline of your shirts. While looking in mirror see if your neckline is lower on one side. If so it may be a clue that the affected shoulder may be dropping slightly. The shirt will always slide down towards the lower side like a sled going down a hill. In a right-handed pattern when looking in the mirror we may see more space between the neck and the neckline of the shoulder on the dominant side. Next try standing facing the mirror with your arms hanging casually at your side. You may notice more space between the elbow on your right and your waistline. When sitting you may notice you are putting more weight on the right sitting bone distributing more weight on that side. When I put a handed client on a balance board the board often goes to the right. They may find it harder to do toe taps on the right side. If you experience any of these signs you too may have a

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Fort Lauderdale, Florida

(954) 771-4030

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handed pattern. It is not unusual to discover some rotation in the spine as well which stresses the spine and changes the position of the neck.

could show up as a fallen arch, plantar fasciitis, or hammer toes. The good news is body awareness and proper exercise can help.

This is important to us as coiffures because we spend hours standing or sitting. If we lean more to one side it will cause more stress to that side of the body.

Here are some exercises that can be helpful for groomers with Right Sided Handedness, the most common problem.

The Farmington Foot Study showed that right-handed people have a higher incidence of foot pain on their dominant side. Often groomers with righthanded pattern will have a higher incidence breakdown in the right foot that

If you find your left shoulder is lower use the same exercises on the opposite side. For example, you would do shrugs with your left shoulder instead of the right. It is best to get advice or a postural analysis from a medical professional before starting any exercise program. In the photos below I am using a product I designed for groomers called The Barber Stick. This series of exercises is only performed on one side. Right Shoulder Shrugs Sit or stand tall. Roll the shoulders back. Inhale to prepare. On the exhale, draw your right shoulder towards your ear and then inhale to release and relax. Repeat 10 times. (Continued on page 78)

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Left Shoulder Stretch

Right Lateral Stretch

This exercise helps lower high shoulders and reduce tension. Reach with your left hand behind your back. Hold your left wrist and pull it down towards the floor. Give yourself a slight double chin and drop your ear towards your right shoulder.

Reach the right hand overhead and hold onto the wrist. Next think about anchoring the sitting bone on your right side to the chair. Now push down with your sitting bone as your gently pull the wrist. Hold for 30 seconds.

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Double Leg Lift / Left Side Only Start by lying on the right side of your body. Glue both legs together and lift. Repeat 5 times.

Spine Twist Start by laying on your back with arms out to the side in a “T” position. Bend your legs as if you are sitting in an invisible chair. The goal of this exercise is to keep the shoulders glued to the floor as you let the knees fall to one side. Only go as far as you can without the shoulders lifting. Repeat 10 times. (Continued on page 82)

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Cross Over Press Stand with your right shoulder facing the wall. Reach across your body with your left hand. Next imagine lifting the ceiling with the right arm using a light weight. Raise and lower your right arm 10 times. These exercises can be performed every day. Stay tall and groom on with Groomfit. My goal is to help groomers prolong their careers and to remain pain-free. For more tips check out www.tubeefit.ca. ▀

Website: www.tubeefit.ca E-Mail: groomfit@yahoo.com Vera Needham is a Medical Exercise Specialist, Pilates Pro Trainer and has been a professional dog groomer for over 30 years. Physiotherapy uses exercise to prevent injury. The same type of exercise can be used to prevent injury. Who better than a dog groomer to know the vulnerabilities of the trade? We seem to accept pain as a way of life. Often it doesn’t have to be. Vera’s mission is to educate fellow groomers on injury prevention through exercise. Groom Fit is the result of twenty years of extensive study.

With the training, hands-on education and acquired skill sets our students develop, our pupils graduate with the ability to successfully seek and maintain employment, as highly accomplished pet groomers or assistant groomers. 82

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2015 Grooming Prices Survey Results Widespread Modest Grooming Price Increases in 2015 Over 7,000 groomers completed 2015 grooming price surveys. Surveyed groomers in 2014 showed widespread price increases across every region of the United States, as well as Canada and Australia. Generally their increases were moderate yet greater than the previous four years. The trend to raise prices continued in 2015 but overall price increases were modest. Whereas the West South Central and West North Central regions of the United States (AR, LA, OK, TX, IA, KS, MN, MO, ND, NE SD) appeared to catch-up in 2014 with some of the largest relative increases, no one region of the U.S. showed a reluctance to modestly raise prices more than any other region in 2015. Nationwide the average grooming fee in 2015 increased by a modest $1.25 for non-mobile groomers, and by $1.75 for mobile groomers. As a result the average U.S. grooming fee broke the $50.00 barrier for the first time coming in at $51.00. Likewise, mobile groomers broke the $70.00 barrier for the first time with an average U.S. grooming fee of $70.25. Housecall groomers (grooming inside pet owner homes, no mobile conversion) recorded a similar modest increase of an

average price increase of $1.50. The average housecall fee in 2015 rose to $57.00. Specialty grooming such as handstripping or show grooming Poodles, whether mobile or non-mobile, rose the most. However, surveys in the past show specialty grooming prices tend to change significantly year to year by region. In the end, specialty grooming in 2015 rose modestly overall. The majority of groomers (63%) indicated they would increase prices modestly in 2016. The average predicted price increase was $2.25 for non-mobile groomers and $3.25 for mobile and housecall groomers. Over 71% of groomers surveyed were not worried about raising prices in 2016. Twelve percent were concerned about the effects of raising prices in 2016. Six percent said they would wait until 2017 before raising prices. Overall 2015 was yet another good year for pet groomers to keep up with rising costs. Our grooming price surveys for 2016 will be available beginning in early Spring. Use the link below to go online and take an appropriate survey. Thank you! ♦ www.pegroomer.com/surveys.htm

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January / March 2016 PetGroomer.com Publications

U.S. GROOMING PRICES 2014 - 2015 COMPARISON* All 50 U.S. States Combined - Take a Survey at www.petgroomer.com/surveys.htm

BREED / SERVICE TYPE

NON-MOBILE GROOMING RESULTS Change 2014 2015 2014/2015

MOBILE GROOMING RESULTS Change 2014 2015 2014/2015

Overall Avg. Grooming Fee

49.75

51.00

1.25

68.50

70.25

1.75

Bichon Frise (Complete**)

51.50

53.25

1.75

71.25

72.25

1.00

Bichon Frise (Bath-Only***)

35.50

36.75

1.25

58.50

60.50

2.00

Min Poodle (Complete/No Pattern)

49.75

51.00

1.25

68.50

69.50

1.50

Min Poodle (Complete Pattern)

52.75

53.75

1.00

74.00

75.00

1.00

Min Poodle (Bath-Only)

35.25

36.25

1.00

56.50

58.50

2.00

Std Poodle (Complete/No Pattern)

77.75

79.50

1.75

97.25

98.50

1.25

Std Poodle (Complete Pattern)

81.25

86.50

5.25

109.75

.00

Std Poodle (Bath-Only)

49.50

50.75

1.25

74.25

75.50

1.25

Cocker Spaniel (Complete)

53.00

54.00

1.00

74.25

76.25

2.00

Cocker Spaniel (Bath-only)

41.50

42.25

.75

69.00

70.25

1.25

Min. Schnauzer (Complete)

51.00

52.00

1.00

72.75

74.00

1.25

Min. Schnauzer (Bath-Only)

33.25

34.50

1.25

57.50

62.50

5.00

Std. Schnauzer (Complete)

67.00

68.50

1.50

86.00

87.75

1.75

Std. Schnauzer (Bath-Only)

44.25

45.50

1.25

68.25

70.00

1.75

Golden Retriever (Complete)

67.25

68.25

1.00

87.00

87.75

.75

Golden Retriever (Bath-Only)

48.00

49.75

1.75

72.00

73.25

1.25

Shih Tzu (Complete)

50.50

51.75

1.25

68.50

69.75

1.25

Shih Tzu (Bath-Only)

34.75

36.25

1.50

63.25

64.50

1.25

Sheltie (Bath-Only)

50.00

51.00

1.00

68.00

69.50

1.50

Beagle (Bath-Only)

33.50

34.75

1.25

59.50

60.25

.75

Labrador (Bath-Only)

51.00

52.00

1.00

69.25

70.25

1.00

Old English Shp. (Bath-Only)

71.00

72.25

1.25

96.25

97.75

1.50

German Shepherd (Bath-Only)

54.75

55.25

.50

69.25

70.50

1.25

Great Pyrenees (Bath-Only)

87.25

88.50

1.25

106.75

108.50

1.75

Hand Strip Medium Terrier

88.75

91.50

2.75

97.50

99.50

2.00

106.50

108.50

2.00

118.50

119.25

.75

Formal Show Min. Poodle

87.00

91.00

4.00

124.00

126.50

2.50

Formal Show Std. Poodle

142.00

147.00

5.00

187.50

185.50

-2.00

14.75

16.00

1.25

14.75

17.00

2.25

8.25

8.75

.50

12.25

13.50

1.25

Avg. Nails Only Fee

11.00

12.50

1.50

32.50

33.25

.75

Hourly Grooming Rate

43.00

44.75

1.75

72.50

74.00

1.50

Hand Strip Large Terrier

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, no other add-ons, no dematting. *** “Bath-Only” Grooming service includes bath, ears, nails, no other add-ons, no dematting. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2016 PetGroomer.com Publications

2015 Grooming Prices Survey Results by Region of the United States In 2015 more than 7,000 surveys were completed at the PetGroomer.com Survey Center operating since 1997. If you are a business owner please take a survey there today. To ensure more accurate results we separated mobile grooming prices from prices for nonmobile, including stationary salons and shops, departments and groomers operating from their home-based businesses. Three regions continue to dominate the highest average grooming prices, 1) New England, 2) Middle Atlantic and 3) Pacific. Non-Mobile Results

OVERALL AVG GROOM FEE Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

54.75

56.25

1.50

76.25

77.50

1.25

Middle Atlantic

56.25

57.50

1.25

79.50

80.50

1.00

South Atlantic

51.25

53.75

2.50

72.25

75.25

3.00

East South Central

46.75

48.00

1.25

62.50

64.00

1.50

West South Central

44.00

45.00

1.00

59.50

61.00

1.50

East North Central

46.50

47.25

.75

61.50

63.50

2.00

West North Central

42.00

43.00

1.00

52.25

53.75

1.50

Mountain

48.00

48.75

.75

72.75

74.50

1.75

Pacific

58.50

60.00

1.50

79.50

81.75

2.25

49.75

51.00

1.25

68.50

70.25

1.75

US Average

Non-Mobile Results

BICHON FRISE Complete Grooming Service

2014

2015

Mobile Only Results Change

2013

2014

Change

New England

57.75

59.25

1.50

78.75

81.00

2.25

Middle Atlantic

58.75

60.50

1.75

81.00

82.50

1.50

South Atlantic

54.50

56.00

1.50

78.50

80.00

1.50

East South Central

46.25

48.25

2.00

66.75

70.00

3.25

West South Central

45.75

47.25

1.50

60.00

61.50

1.50

East North Central

44.50

46.25

1.75

66.25

67.50

1.25

West North Central

42.50

43.75

1.25

59.75

59.00

-.75

Mountain

52.75

54.25

1.50

69.75

69.50

-.25

Pacific

61.00

63.50

2.50

79.50

84.00

4.50

51.50

53.25

1.75

71.25

72.75

1.50

US Average

Non-Mobile Results

BICHON FRISE Bath-Only Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

39.00

40.50

1.50

65.00

67.00

2.00

Middle Atlantic

41.00

40.75

-.25

68.00

69.75

1.75

South Atlantic

35.00

37.00

2.00

61.25

63.75

2.50

East South Central

34.00

35.00

1.00

49.75

50.75

1.00

West South Central

35.75

38.00

2.25

55.00

56.75

1.75

East North Central

31.00

31.50

.50

51.00

52.50

1.50

West North Central

29.75

30.25

.50

52.50

55.00

2.50

Mountain

35.00

35.50

.50

55.00

57.25

2.25

Pacific

39.25

41.50

2.25

69.50

71.50

2.00

35.50

36.75

1.25

58.50

60.50

2.00

US Average

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Results represent averages of actual prices both above and below the averages shown here. The higher or lower amounts could be as much as $10 to $30, and sometimes higher for large pets and specialty services such as show grooming and hand stripping. Your prices are likely to vary from those shown here.

Non-Mobile Results

MIN. POODLE (no pattern) Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

56.00

58.50

.75

75.50

77.25

2.25

Middle Atlantic

56.50

58.00

1.50

81.25

81.75

.50

South Atlantic

54.75

56.25

1.75

73.00

75.25

2.25

East South Central

46.25

48.00

1.75

59.50

61.25

1.75

West South Central

45.75

47.75

2.00

61.00

63.00

2.00

East North Central

41.50

42.00

.50

63.00

64.25

1.25

West North Central

40.00

41.25

1.25

56.00

56.75

.75

Mountain

48.75

49.25

.50

65.75

64.75

-1.00

Pacific

57.50

59.00

1.50

80.50

81.75

1.25

49.75

51.00

1.25

68.50

69.50

1.00

US Average

Non-Mobile Results

MIN. POODLE (pattern) Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

56.75

58.75

2.00

81.25

82.25

1.00

Middle Atlantic

61.75

63.00

1.25

85.25

86.25

1.00

South Atlantic

61.75

63.50

1.75

81.00

81.75

.75

East South Central

46.50

47.75

1.25

67.75

69.75

2.00

West South Central

44.00

45.00

1.00

64.00

65.75

1.75

East North Central

47.50

47.75

.25

66.50

67.50

1.00

West North Central

42.00

42.50

.50

61.50

60.50

-1.00

Mountain

51.25

52.75

1.50

69.75

70.75

1.00

Pacific

60.75

62.75

2.00

89.25

90.75

1.50

52.75

53.75

1.00

74.00

75.00

1.00

US Average

Non-Mobile Results

MIN. POODLE Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

37.50

38.75

1.25

61.00

63.25

2.25

Middle Atlantic

42.50

43.00

.50

63.00

65.50

2.50

South Atlantic

38.00

39.75

1.75

65.00

67.00

2.00

East South Central

31.25

32.50

1.25

53.50

55.00

1.50

West South Central

30.00

31.75

1.75

50.50

52.25

1.75

East North Central

31.25

33.00

1.75

51.75

53.00

1.25

West North Central

30.25

31.75

1.50

45.00

46.25

1.25

Mountain

34.00

35.00

1.00

55.25

57.00

1.75

Pacific

42.00

41.00

-1.00

64.50

66.00

1.50

35.25

36.25

1.00

56.50

58.50

2.00

US Average

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New England: CT, MA, ME, NH, RI, VT Middle Atlantic: South Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV East South Central: West South Central: AR, LA, OK, TX East North Central: West North Central: IA, KS, MN, MO, ND, NE, SD Mountain: Pacific: AK, CA, HI, OR, WA Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

STD. POODLE No Pattern Complete Grooming Service

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

88.00

90.25

2.25

112.00

114.00

2.00

Middle Atlantic

89.75

91.25

1.50

110.00

111.25

1.25

South Atlantic

82.50

83.75

1.25

107.25

109.75

2.50

East South Central

72.50

75.25

2.75

84.50

83.50

-1.00

West South Central

65.75

67.00

1.25

85.00

.00

East North Central

67.75

69.25

1.50

85.50

86.00

.50

West North Central

69.00

71.25

2.25

81.25

82.25

1.00

Mountain

79.75

81.75

2.00

96.75

99.50

2.75

Pacific

84.00

85.25

1.25

112.50

114.00

1.50

77.75

79.50

1.75

97.25

98.50

1.25

US Average

Non-Mobile Results

STD. POODLE Pattern Complete Grooming Service

2014

2015

Mobile Only Results Change

2013

2014

Change

105.50

107.00

1.50

119.50

120.50

1.00

Middle Atlantic

94.75

96.00

1.25

127.00

125.75

-1.25

South Atlantic

92.50

94.50

2.00

124.50

125.00

.50

East South Central

72.50

73.25

.75

90.50

91.25

.75

West South Central

75.75

76.25

.50

97.25

97.75

.50

East North Central

74.75

76.75

2.00

105.50

100.50

-5.00

West North Central

69.00

68.50

-.50

97.50

97.75

.25

Mountain

89.75

91.00

1.25

105.75

106.25

.50

Pacific

94.00

96.00

2.00

121.00

122.00

1.00

81.25

86.50

5.25

109.75

.00

New England

US Average

Non-Mobile Results

STD. POODLE Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

59.50

61.25

1.75

82.25

84.25

2.00

Middle Atlantic

54.75

55.75

1.00

84.00

85.00

1.00

South Atlantic

50.25

51.50

1.25

81.25

82.50

1.25

East South Central

46.50

47.75

1.25

70.00

72.00

2.00

West South Central

45.25

46.00

.75

68.50

70.25

1.75

East North Central

45.25

45.75

.50

67.75

68.75

1.00

West North Central

42.50

43.50

1.00

58.00

57.50

-.50

Mountain

44.50

45.50

1.00

68.25

69.25

1.00

57.50

59.25

1.75

88.00

88.75

.75

50.75

1.25

74.25

75.50

1.25

Pacific US Average

49.50

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Non-Mobile Results

COCKER SPANIEL Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

57.50

60.00

2.50

88.50

90.50

2.00

Middle Atlantic

58.50

59.25

.75

89.00

90.00

1.00

South Atlantic

58.75

61.25

2.50

79.75

81.25

1.50

East South Central

48.25

49.75

1.50

69.50

71.00

1.50

West South Central

49.75

1.25

67.25

69.50

2.25

East North Central

46.25

45.25

-1.00

67.50

68.50

1.00

West North Central

45.50

47.00

1.50

62.50

63.25

.75

Mountain

49.75

50.75

1.00

68.75

69.75

1.00

Pacific

62.50

64.00

1.50

82.50

83.00

.50

53.00

54.00

1.00

75.00

76.25

1.25

US Average

Non-Mobile Results

COCKER SPANIEL Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

47.50

48.50

1.00

80.50

81.00

.50

Middle Atlantic

48.50

49.25

.75

80.25

82.00

1.75

South Atlantic

40.75

.00

79.50

81.75

2.25

East South Central

38.50

39.25

.75

60.50

61.50

1.00

West South Central

39.75

40.50

.75

64.50

66.25

1.75

East North Central

36.50

36.75

.25

57.75

58.50

.75

West North Central

39.00

39.50

.50

59.25

62.25

3.00

Mountain

39.50

41.00

1.50

65.75

66.25

.75

Pacific

44.00

45.00

1.00

72.50

73.50

1.00

41.50

42.25

.75

69.00

70.25

1.25

US Average

Non-Mobile Results

MINIATURE SCHNAUZER Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

57.50

58.25

.75

78.50

79.00

.50

Middle Atlantic

58.25

59.50

1.25

79.00

80.00

1.00

South Atlantic

57.25

58.50

1.25

79.75

81.75

2.00

East South Central

45.25

46.25

1.00

68.50

70.25

1.75

West South Central

45.00

45.75

.75

64.50

65.00

.50

East North Central

42.50

43.00

.50

66.75

68.00

1.25

West North Central

41.50

42.50

1.00

64.50

66.50

2.00

Mountain

51.25

52.00

.75

69.00

68.50

-.50

Pacific

60.25

61.50

1.25

83.50

85.50

2.00

51.00

52.00

1.00

72.75

74.00

1.25

US Average

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90 37

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2016 PetGroomer.com Publications PetGroomer.com Publications

90 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

MIN. SCHNAUZER Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

35.75

37.00

1.25

68.50

71.00

2.50

Middle Atlantic

39.50

41.25

1.75

70.00

72.00

2.00

South Atlantic

34.00

36.00

2.00

67.75

69.25

1.50

East South Central

31.25

34.25

3.00

60.25

61.25

1.00

West South Central

29.25

31.00

1.75

56.50

58.25

1.75

East North Central

29.50

31.50

2.00

55.25

57.25

2.00

West North Central

28.00

29.00

1.00

51.00

52.00

1.00

Mountain

33.00

31.75

-1.25

55.75

58.00

2.25

Pacific

38.50

39.50

1.00

61.50

63.75

2.25

33.25

34.50

1.25

57.50

62.50

5.00

US Average

Non-Mobile Results

STANDARD SCHNAUZER Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

75.00

77.25

2.25

102.25

104.75

2.50

Middle Atlantic

77.25

78.50

1.25

97.75

99.50

1.75

South Atlantic

75.50

77.75

2.25

102.00

104.50

2.50

East South Central

58.25

59.75

1.50

79.75

81.75

2.00

West South Central

56.50

57.50

1.00

76.25

77.75

1.50

East North Central

54.00

55.50

1.50

76.25

77.75

1.50

West North Central

58.50

59.75

1.25

71.00

72.25

1.25

Mountain

71.25

73.00

1.75

78.50

77.75

-.75

Pacific

75.50

76.25

1.25

90.50

93.25

2.75

67.00

68.50

1.50

86.00

87.75

1.75

US Average

Non-Mobile Results

STANDARD SCHNAUZER Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

50.50

51.25

.75

78.00

80.25

2.25

Middle Atlantic

52.00

53.00

1.00

77.25

78.25

1.00

South Atlantic

52.25

53.75

1.50

74.00

77.75

3.75

East South Central

41.00

42.00

1.00

59.75

61.50

1.75

West South Central

39.75

41.00

1.25

62.00

63.00

1.00

East North Central

37.50

38.75

1.25

58.00

56.50

-1.50

West North Central

39.75

41.00

1.25

57.50

59.50

2.00

Mountain

42.25

43.00

.75

63.25

64.50

1.25

Pacific

44.00

45.00

1.00

85.50

87.50

2.00

44.25

45.50

1.25

68.25

70.00

1.75

US Average

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91 38

January / March 2016 PetGroomer.com Publications PetGroomer.com Publications

Non-Mobile Results

GOLDEN RETRIEVER Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

72.75

74.00

1.25

90.75

92.25

1.50

Middle Atlantic

70.50

72.50

2.00

95.75

96.75

1.00

South Atlantic

74.50

75.50

1.00

97.00

98.50

1.50

East South Central

64.75

65.25

.50

85.50

84.50

-1.00

West South Central

60.00

62.00

2.00

84.00

85.00

1.00

East North Central

60.00

61.00

1.00

77.00

77.75

.75

West North Central

59.50

60.75

1.25

74.00

75.00

1.00

Mountain

68.75

69.25

.75

85.50

85.00

-.50

Pacific

74.25

73.75

-.50

94.00

95.50

1.50

67.25

68.25

1.00

87.00

87.75

.75

US Average

Non-Mobile Results

GOLDEN RETRIEVER Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

49.75

51.75

2.00

77.50

78.50

1.00

Middle Atlantic

58.75

61.00

2.25

81.75

84.00

2.25

South Atlantic

59.75

60.75

1.00

82.00

83.25

1.25

East South Central

46.00

46.50

.50

67.50

68.50

1.00

West South Central

42.50

43.50

1.00

67.25

69.25

2.00

East North Central

40.00

41.25

1.25

60.25

61.25

1.00

West North Central

35.75

39.50

3.75

61.00

61.25

.25

Mountain

44.50

46.25

1.75

68.50

69.50

1.00

Pacific

56.00

57.75

1.75

82.00

83.50

1.50

48.00

49.75

1.75

72.00

73.25

1.25

US Average

Non-Mobile Results

SHIH TZU Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

57.50

58.50

1.00

74.00

76.50

2.50

Middle Atlantic

57.75

59.50

1.75

76.50

78.00

1.50

South Atlantic

59.00

60.00

1.00

72.00

73.50

1.50

East South Central

47.75

49.50

1.75

64.25

66.00

1.75

West South Central

45.25

46.25

1.00

63.75

65.00

1.25

East North Central

41.75

41.00

-.75

56.00

54.75

-1.25

West North Central

42.25

43.50

1.25

60.25

62.25

2.00

Mountain

45.50

46.50

1.00

69.00

70.25

1.25

Pacific

58.75

60.25

1.50

80.50

82.00

1.50

50.50

51.75

1.25

68.50

69.75

1.25

US Average

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PetGroomer.com Magazine eGroomer Journal October / December 2013 eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

92 39

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2016 PetGroomer.com Publications PetGroomer.com Publications

92 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

SHIH TZU Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

38.00

40.25

2.25

66.50

68.00

1.50

Middle Atlantic

38.50

41.25

2.75

67.25

69.00

1.75

South Atlantic

40.00

41.50

1.50

65.75

67.00

1.25

East South Central

33.75

35.50

1.75

61.00

1.00

West South Central

29.75

30.75

1.00

61.25

63.00

1.75

East North Central

29.50

30.00

.50

59.50

61.50

2.00

West North Central

31.25

32.25

1.00

58.50

60.25

1.75

Mountain

32.50

34.50

1.50

59.75

60.75

1.00

Pacific

39.50

41.00

1.50

69.50

70.75

1.25

34.75

36.25

1.50

63.25

64.50

1.25

US Average

Non-Mobile Results

SHELTIE Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

57.50

58.75

1.25

72.50

75.00

2.50

Middle Atlantic

56.75

57.75

1.00

78.75

80.50

1.75

South Atlantic

55.00

55.75

.75

78.00

79.75

1.75

East South Central

47.25

49.00

1.75

66.00

66.50

.50

West South Central

41.50

42.00

.50

60.25

62.00

1.75

East North Central

42.00

43.25

1.25

59.75

60.50

.75

West North Central

44.00

44.75

.75

55.25

56.75

1.50

Mountain

41.50

52.50

1.00

64.00

64.25

.25

Pacific

53.25

54.25

1.00

78.00

79.50

1.50

50.00

51.00

1.00

68.00

69.50

1.50

US Average

Non-Mobile Results

BEAGLE Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

33.50

34.00

.50

64.50

65.00

.50

Middle Atlantic

37.00

38.00

1.00

62.50

.00

South Atlantic

36.50

37.25

.75

64.00

65.50

1.50

East South Central

31.50

33.50

2.00

59.50

59.25

-.25

West South Central

30.75

31.50

.75

55.00

56.00

1.00

East North Central

30.25

32.00

1.75

51.50

53.00

1.50

West North Central

31.00

33.00

2.00

52.50

54.25

1.75

Mountain

34.50

.00

55.75

56.75

1.00

37.50

38.75

1.25

68.50

70.50

2.00

33.50

34.75

1.25

59.50

60.25

.75

Pacific US Average

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93 40

January / March 2016 PetGroomer.com PetGroomer.com Publications Publications

Non-Mobile Results

LABRADOR Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

58.50

59.75

1.25

75.00

77.50

2.50

Middle Atlantic

56.00

56.50

.50

74.00

75.00

1.00

South Atlantic

55.50

57.50

2.00

75.25

76.50

1.25

East South Central

47.75

48.75

1.00

66.50

68.50

2.00

West South Central

44.00

45.50

1.50

67.00

68.25

1.25

East North Central

43.75

44.75

1.00

64.50

65.25

.75

West North Central

45.75

46.50

.75

62.50

.00

Mountain

48.00

49.75

1.75

61.75

60.75

-1.00

Pacific

58.50

59.75

1.25

76.25

77.75

1.50

51.00

52.00

1.00

69.25

70.25

1.00

US Average

Non-Mobile Results

OLD ENGLISH SHEEPDOG Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

81.50

83.25

1.75

111.25

112.75

1.50

Middle Atlantic

80.00

82.25

2.25

110.00

111.25

1.25

South Atlantic

78.75

81.00

2.25

107.50

108.50

1.00

East South Central

66.25

66.50

.25

88.00

89.75

1.75

West South Central

65.50

67.00

1.50

89.50

90.50

1.00

East North Central

66.50

68.00

1.50

82.50

84.00

1.50

West North Central

55.75

57.25

1.50

81.00

82.25

1.25

Mountain

66.00

65.00

-1.00

87.00

88.00

1.00

Pacific

78.25

79.75

1.50

110.50

112.00

1.50

71.00

72.25

1.25

96.25

97.75

1.50

US Average

Non-Mobile Results

GERMAN SHEPHERD Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

57.00

59.25

2.25

80.00

81.50

1.50

Middle Atlantic

60.25

61.25

1.00

75.00

75.75

1.75

South Atlantic

66.50

67.50

1.00

77.75

79.25

1.50

East South Central

52.75

54.50

1.75

66.50

66.00

-.50

West South Central

45.50

48.00

2.50

64.00

66.25

2.25

East North Central

44.75

47.00

2.25

62.50

63.50

1.00

West North Central

45.00

46.00

1.00

55.75

57.25

1.50

Mountain

52.50

54.25

1.75

62.50

63.75

1.25

Pacific

58.50

60.00

1.50

79.50

81.00

1.50

47.25

55.25

5.75

69.25

70.50

1.25

US Average

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PetGroomer.com Magazine eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

January / March 2016 PetGroomer.com Publications

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

GREAT PYRENEES Bath-Only Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

99.00

100.00

1.00

129.00

131.25

2.25

Middle Atlantic

101.00

102.25

1.25

119.00

120.50

1.50

South Atlantic

98.75

101.00

2.25

112.50

114.50

2.00

East South Central

82.00

83.50

1.50

100.50

102.25

1.75

West South Central

79.75

80.75

1.00

98.50

99.75

1.25

East North Central

81.00

82.00

1.00

101.00

102.50

1.50

West North Central

73.50

75.00

1.50

77.75

80.00

2.25

Mountain

76.75

78.75

2.00

102.00

103.00

1.00

Pacific

92.50

93.50

1.00

121.50

123.00

1.50

87.25

88.50

1.25

106.75

108.50

1.75

New England

US Average

Non-Mobile Results

HANDSTRIP MED TERRIER Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

101.00

108.00

7.00

110.00

111.25

1.25

Middle Atlantic

99.50

103.50

4.00

121.25

124.00

2.75

South Atlantic

102.75

106.25

3.50

102.50

104.00

1.50

East South Central

88.50

93.00

4.50

90.00

91.50

1.50

West South Central

83.50

85.75

2.25

92.50

93.75

1.25

East North Central

80.00

82.50

2.50

82.00

82.75

.75

West North Central

75.50

77.50

2.00

77.50

78.00

.50

Mountain

75.50

74.50

-1.00

96.25

97.50

1.25

Pacific

91.50

93.50

2.00

106.50

113.50

7.00

88.75

91.50

2.75

97.50

99.50

2.00

New England

US Average

Non-Mobile Results

HANDSTRIP LG. TERRIER Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

125.75

126.50

.75

141.00

142.75

1.75

Middle Atlantic

123.50

124.00

.50

136.50

137.50

1.00

South Atlantic

117.75

110.00

2.25

130.75

126.75

-3.25

East South Central

95.50

97.00

1.50

110.75

113.50

2.75

West South Central

88.50

90.00

1.50

102.50

104.50

2.00

East North Central

87.50

89.50

2.00

105.50

102.00

-3.50

West North Central

88.25

95.25

7.00

104.50

101.75

-2.75

Mountain

111.00

121.00

10.00

99.50

102.00

2.50

Pacific

121.75

124.25

2.50

137.50

143.00

5.50

106.50

108.50

2.00

118.50

119.25

.75

US Average

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Non-Mobile Results

SHOW MIN POODLE Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

85.75

91.50

5.75

135.50

137.50

2.00

Middle Atlantic

90.00

101.00

11.00

144.00

145.50

1.50

South Atlantic

101.00

103.50

2.50

140.75

147.00

6.25

East South Central

88.50

90.25

1.75

102.00

104.75

2.75

West South Central

80.50

84.50

4.00

111.00

114.25

3.25

East North Central

75.25

80.75

5.50

124.50

126.25

1.75

West North Central

78.50

81.00

2.50

110.75

112.25

1.50

Mountain

81.25

83.00

1.75

112.00

114.00

2.00

101.50

103.25

1.75

135.00

136.75

1.75

87.00

91.00

4.00

124.00

126.50

2.50

Pacific US Average

Non-Mobile Results

SHOW STD POODLE Complete Grooming Service

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

165.00

175.50

10.50

189.50

173.50

-16.00

Middle Atlantic

170.00

178.00

8.00

201.00

202.50

1.50

South Atlantic

188.50

199.25

10.75

202.75

213.75

11.00

East South Central

125.50

127.50

2.00

188.50

174.00

-14.50

West South Central

129.25

131.50

2.25

144.50

148.00

3.50

East North Central

110.25

112.75

2.50

175.50

186.00

10.50

West North Central

112.25

114.75

2.50

188.25

180.75

-7.50

Mountain

121.75

119.25

-2.50

177.25

182.75

5.50

Pacific

155.75

164.75

9.00

220.50

207.75

-12.75

142.00

147.00

4.75

187.50

185.50

-2.00

US Average

DE-MATTING AVERAGE

Non-Mobile Results 2013

2014

Mobile Only Results Change

2013

2014

Change

New England

18.00

19.00

1.00

21.50

29.00

7.50

Middle Atlantic

18.50

19.75

1.25

14.75

17.00

2.25

South Atlantic

19.25

20.25

1.00

14.50

17.00

2.50

East South Central

12.25

14.75

2.50

12.00

13.25

1.25

West South Central

11.00

12.00

1.00

12.00

14.00

1.50

East North Central

11.50

13.00

1.50

15.75

17.00

1.25

West North Central

12.00

13.25

1.25

11.00

11.75

.75

Mountain

12.50

13.75

1.25

12.50

13.00

.50

Pacific

17.50

19.25

1.75

18.50

20.00

1.50

14.75

16.00

1.25

14.75

17.00

2.25

US Average

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PetGroomer.com Magazine eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

January / March 2016 PetGroomer.com Publications

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. VET PRESCRIBED

Non-Mobile Results

TREATMENTS

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

10.00

8.00

-2.00

12.50

14.00

1.50

Middle Atlantic

12.00

14.25

2.25

12.75

15.00

2.25

South Atlantic

7.50

8.50

1.00

11.00

12.50

1.50

East South Central

6.00

5.25

-.75

11.50

12.00

.50

West South Central

7.50

8.50

1.00

12.50

14.00

1.50

East North Central

5.00

6.50

1.50

14.50

16.50

2.00

West North Central

7.50

8.00

.50

13.00

12.75

-.25

Mountain

8.25

9.00

.75

9.00

10.00

1.00

Pacific

9.50

11.00

1.50

13.50

14.50

1.00

8.25

8.75

.50

12.25

13.50

1.25

US Average

Non-Mobile Results

NAILS ONLY

2014

2015

Mobile Only Results Change

2014

2015

Change

New England

14.00

15.00

1.00

31.00

33.00

2.00

Middle Atlantic

13.50

14.50

1.00

33.00

34.00

1.00

South Atlantic

13.75

14.25

.50

35.75

36.25

1.50

East South Central

10.50

11.00

.50

39.75

37.50

-2.25

West South Central

11.25

11.75

.50

31.50

.00

East North Central

12.00

11.00

-1.00

29.50

31.00

1.50

West North Central

10.50

9.75

.75

29.75

31.00

1.25

Mountain

11.75

12.25

.50

27.50

29.00

1.50

Pacific

13.25

.00

34.50

35.00

.50

11.00

12.50

1.50

32.50

33.25

.75

US Average

HOURLY RATE GROOMING

Non-Mobile Results 2014

2015

Mobile Only Results Change

2014

2015

Change

New England

48.50

50.00

2.00

85.00

87.25

2.25

Middle Atlantic

48.75

50.25

1.50

79.50

80.50

1.00

South Atlantic

49.25

52.25

3.00

79.50

79.00

-.50

East South Central

36.50

39.00

1.50

71.25

72.75

1.50

West South Central

31.00

32.75

1.75

60.50

62.50

2.00

East North Central

40.25

42.00

1.75

71.50

73.00

1.50

West North Central

40.50

40.00

-.50

57.50

60.00

2.50

Mountain

44.75

45.25

.50

67.50

68.50

1.00

Pacific

48.50

50.75

2.25

79.75

82.25

2.50

43.00

44.75

1.75

72.50

74.00

1.50

US Average

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January / March 2016 PetGroomer.com Publications

IN-HOME “HOUSE CALL” GROOMING PRICES 2014 - 2015 COMPARISON* All 50 U.S. States Combined BREED / SERVICE TYPE

2014

Change 2014/2015

2015

Overall Avg. Grooming Fee

55.50

57.00

1.50

Bichon Frise (Complete**)

49.00

50.75

1.75

Bichon Frise (Bath-Only***)

44.50

46.50

2.00

Min Poodle (Complete/No Pattern)

48.25

48.50

.25

Min Poodle (Complete Pattern)

49.75

50.50

.75

Min Poodle (Bath-Only)

40.50

42.75

2.25

Std Poodle (Complete/No Pattern)

88.25

89.50

1.25

Std Poodle (Complete Pattern)

98.50

106.25

7.75

Std Poodle (Bath-Only)

48.75

53.75

5.00

Cocker Spaniel (Complete)

55.25

58.25

3.00

Cocker Spaniel (Bath-only)

44.00

45.25

1.25

Min. Schnauzer (Complete)

48.50

50.00

1.50

Min. Schnauzer (Bath-Only)

37.75

39.00

1.25

Std. Schnauzer (Complete)

72.50

74.00

1.50

Std. Schnauzer (Bath-Only)

48.50

50.50

2.00

Golden Retriever (Complete)

66.25

68.25

2.00

Golden Retriever (Bath-Only)

52.25

54.00

1.75

Shih Tzu (Complete)

48.50

50.00

1.50

Shih Tzu (Bath-Only)

39.75

40.25

.50

Sheltie (Bath-Only)

47.50

50.00

2.50

Beagle (Bath-Only)

41.50

43.50

2.00

Labrador (Bath-Only)

57.50

59.00

1.50

Old English Shp. (Bath-Only)

81.25

82.75

1.50

German Shepherd (Bath-Only)

51.00

52.50

1.50

Great Pyrenees (Bath-Only)

87.50

94.50

7.00

Hand Strip Medium Terrier

110.25

112.00

1.75

Hand Strip Large Terrier

130.50

150.00

19.50

Formal Show Min. Poodle

171.50

194.25

21.75

Formal Show Std. Poodle

188.50

199.25

10.75

Avg. Dematting Fee

16.00

19.50

3.50

Vet Bath Treatments Add-on

10.00

11.00

1.00

Avg. Nails Only Fee

27.50

28.00

.50

Hourly Grooming Rate

47.75

50.00

2.25

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. Prices are US Dollars and rounded to the nearest 25 cents.

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January / March 2016 PetGroomer.com Publications

INTERNATIONAL GROOMING PRICES 2015* CANADA 2015 (CAD $) BREED / SERVICE TYPE

NON-MOBILE

AUSTRALIA 2015 (AUD $)

MOBILE

NON-MOBILE

MOBILE

Overall Avg. Grooming Fee

67.50

83.50

68.25

87.50

Bichon Frise (Complete*)

61.50

76.50

68.25

78.50

Bichon Frise (Bath-Only**)

39.75

66.00

48.25

62.75

Min Poodle (Complete No Pattern)

61.50

76.25

62.00

71.50

Min Poodle (Complete with Pattern)

61.00

79.50

59.75

73.75

Min Poodle (Bath-Only)

41.50

69.50

44.25

61.25

Std Poodle (Complete No Pattern)

101.50

112.25

98.75

105.50

Std Poodle (Complete with Pattern)

110.75

125.75

103.75

109.75

Std Poodle (Bath-Only)

67.75

80.50

67.50

79.25

Cocker Spaniel (Complete)

62.50

79.50

69.50

79.75

Cocker Spaniel (Bath-only)

47.25

68.25

49.75

77.50

Min. Schnauzer (Complete)

59.50

77.50

67.75

82.50

Min. Schnauzer (Bath-Only)

41.00

59.25

47.25

65.25

Std. Schnauzer (Complete)

88.50

104.50

88.50

97.50

Std. Schnauzer (Bath-Only)

47.25

69.50

67.00

82.75

Golden Retriever (Complete)

75.50

82.00

84.75

88.25

Golden Retriever (Bath-Only)

56.50

69.50

58.25

68.50

Shih Tzu (Complete)

59.75

69.50

62.50

78.50

Shih Tzu (Bath-Only)

37.25

58.00

37.50

69.25

Sheltie (Bath-Only)

56.50

68.75

61.50

79.75

Beagle (Bath-Only)

34.00

60.00

39.50

69.50

Labrador (Bath-Only)

59.50

72.75

66.50

84.50

Old English Shp. (Bath-Only)

88.25

103.00

94.25

99.50

German Shepherd (Bath-Only)

55.50

74.50

64.50

79.50

Great Pyrenees (Bath-Only)

100.75

122.00

103.50

120.25

Hand Strip Medium Terrier

98.50

98.25

128.00

121.75

Hand Strip Large Terrier

109.50

119.00

133.00

154.00

Formal Show Min. Poodle

108.25

130.75

109.50

129.00

Formal Show Std. Poodle

146.25

195.00

138.75

188.50

16.25

17.75

13.50

19.25

6.00

8.25

8.50

12.50

Avg. Nails Only Fee

11.50

37.50

12.50

41.25

Hourly Grooming Rate

59.75

77.00

66.75

82.50

Avg. Dematting Fee Vet Bath Treatments Add-on

* Combined responses by country and then averaged. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2014 106 is not commonly known relates toPetGroomer.com It’seGroomer commonly Journal known that all brands of A-5 blades fit any brand of A-5 clippers. What blade sizes. Most Publications brands of A-5 blades have similar sizes, but how they perform varies. Manufacturers must use design differences in order to avoid patent and copyright infringement. The most common difference between brands is the blade thickness. Similar manufacturer sizes may cut at different heights. You could be in for a surprise if you change brands of the same size blade only to discover the cut is different! For your convenience Jeff at Northern Tails Sharpening prepared the multiple manufacturer reference charts below for blades and snap-ons. Be sure to check Jeff’s web site at www.northerntails.com for more helpful articles, videos and descriptions of his mail-in services. ♦

Clipper Blade Cutting Heights by Manufacturer BLADE SIZE

BLADE CUT

MASTER GRM.TOOLS

LAUBE

WAHL

KLEAN CUT

OSTER

ANDIS

Inches

1/125

0.2

0.5

0.2

1/100

0.3

0.6

0.1

0.3

3/50

—

0.4

1/50

0.5

0.8

0.2

0.5

3/64

1.2

1.0

1.3

1.0

1.2

1/16

1.6

1.5

1.8

1.5/1.6

1.0

1.5

10W

3/32

2.4

—

5/64

2.0

1.5

1.0/2.0

2.0

8.5

7/64

2.8

—

2.0

2.8

1/8

3.2

4.0

3.2

3.0

3.2

1/4

6.4

6.0

6.3

6.0

6.3

3/8

9.5

9.6

8.0

9.5

9.0

9.5

1/2

12.7

13.0

10.0

12.0

13.0

12.0

5/8HT

5/8

15.9

16.0

—

16.0

3/4HT

3/4

—

19.0

T-84

3/16

—

2.4

Snap-On Comb Sizes & Cut Lengths by Manufacturer COMB SIZE

LAUBE SELF ADJ & X-LARGE

WAHL STAINLESS STEEL

MDC ROMANI

OSTER UNIVERSAL

MILLERS FORGE

Inches

1/16

1/8

1/4

1/2

3/4

9/16

1/2 3/4

3/4 0

7/8

5/8

1/2

5/8

1 1/4

1 1/4 1 1/2

1/2

3/8

5/16

3/16

3/8

7/16

1/2

3/8

5/16

1/4

3/16

1/16

1/8

1/16

3/4

1 1/4

1 1/2

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1 3/4

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7/8 1

Charts courtesy of Northern Tails Sharpening 251-232-5353 www.northerntailssharpening.com