our Your Res
Mee ting ce For
Midw est s in The
Spring 2011
76 ....... Nebraska p. ... Iowa p. 02 .............. ............ Kansas
p. 94 .... North Dakota p. 66
p. 32
p. 100 ... South Dakota
p. 35
p. 41
p. 56
AM 2/24/11 11:26
Spring 2011 Cover.indd
2
Circulation Midwest Meetings is mailed to 28,500+ planners targeting meetings in the Midwest. Additional copies are distributed at various tradeshows and conventions throughout the year. This number does not include suppliers such as hotels, resorts or CVBs. We’ve established trusted relationships with thousands of readers since 1994. On a daily basis, meeting planners call, fax, email and visit our website to stay up to date with our publication. Our mailing list is constantly updated with the help of list rentals, internet responses, extensive internet marketing, telemarketing efforts, surveys, association targeting and active participation at industry tradeshows, conferences and events.
Current Breakdown for Midwest Meetings Coverage Area 28,500 total with 24,610 in the Midwest * As of March 2011 Alabama.....................20 Arizona......................38 Arkansas.................... 15 California................. 135 Colorado....................69 Connecticut................ 16 Delaware................... 08 Florida.......................96 Georgia.................... 239 Hawaii........................ 0 Idaho........................ 08 Illinois.................. 6,126 Indiana................ 2,088
Iowa...................... 1,322 Kansas...................1,627 Kentucky.................. 221 Louisiana...................29 Maine.........................07 Maryland...................70 Massachusetts............ 52 Michigan...............2,844 Minnesota............ 2, 102 Mississippi................. 10 Missouri.................1,545 Montana....................09 Nebraska............... 1,002
Nevada.......................22 New Hampshire.........04 New Jersey.................26 New Mexico................09 New York................... 52 North Carolina...........65 North Dakota...........483 Ohio...................... 3,281 Oklahoma................ 104 Oregon....................... 17 Pennsylvania..............86 Rhode Island................5 South Carolina......... 133
Circulation Coverage
South Dakota........... 510 Tennessee................ 104 Texas........................286 Utah........................... 13 Vermont.....................03 Virginia.................... 212 Washington............... 31 Washington, DC.... 1,659 West Virginia..............11 Wisconsin............. 1,680 Wyoming...................06
Reader Demographics
Let us help you put heads in beds! Midwest Meetings’ circulation department is dedicated to cultivating a qualified, verified mailing list of decision-makers and buyers. 4Mailing List Midwest Meetings magazine is mailed to 28,500+ planners, concentrated heavily in the Midwest, who plan meetings in the region. Throughout the year, we purchase mailing lists and incorporate lists from CVBs, industry associations, and industry tradeshows. We receive subscriptions through our website on a daily basis. 4Qualified Readers Midwest Meetings magazine goes out to planners who coordinate offsite, overnight meetings of 50 or more attendees. We implement telemarketing, reader questionnaires, association targeting and internet research to ensure your marketing message reaches the people who matter. 4Digital Edition In addition to the mailing of Midwest Meetings and distribution at industry tradeshows throughout the year, we also offer the online digital edition.
Primary Job Primary Business Association.............................33% Corporate ..............................39% Independent..........................17% Government.........................0.5%
Months Out Until Next Meeting 0-3 months.............................41% 3-6 months..............................22% 6-12 months...........................29% More than 12 months.........16%
Facilities Used Conference Center..............37% Suburban Hotel....................28% Resort.......................................21% Convention Center..............22% Downtown Hotel.................28% Airport Hotel.........................17% Gaming Complex................... 6% All................................................ 7%
Meeting Size Up to 50..................................32% 51-150......................................33% 151-500...................................19% 500+..........................................16%
Note: Percentages may equal more than 100% due to some respondents selecting more than one option.
Contact Becky or Steve at 800-288-8510 Becky@MidwestMeetings.com • Steve@MidwestMeetings.com
Circulation
Editorial Calendar Midwest Meetings Spring • Featured states: Iowa, Kansas, Nebraska, North Dakota and South Dakota - Matching editorial space for destinations located in the states highlighted in this issue. Details below. • Take a look at what Midwest resorts and golf have to offer groups and meetings with all of their amenities. Space closes: January. 7, 2011 • Material deadline: January 21, 2011 • Mails in March 2011 Midwest Meetings Summer • Featured states: Minnesota, Missouri and Wisconsin - Matching editorial space for destinations located in the states highlighted in this issue. Details below. • Showcase your sports venue while taking your team to new heights with our special teambuilding ideas. Space closes: April 8, 2011 • Material deadline: April 22, 2011 • Mails in June 2011 Midwest Meetings Fall • Featured states: Illinois and Indiana - Matching editorial space for destinations located in the states highlighted in this issue. Details below. • Come in out of the cold at the Midwest’s casino venues and indoor waterparks. Space closes: July 8, 2011 • Material deadline: July 22, 2011 • Mails in September 2011 Midwest Meetings Winter • Featured states: Michigan and Ohio - Matching editorial space for destinations located in the states highlighted in this issue. Details below.. • Midwest CVBs - Matching editorial space for CVBs in this issue. Details below. Space closes: October 7, 2011 • Material deadline: October 21, 2011 • Mails in December 2011 Midwest Meetings Guide Book (NOW OFFERING DISPLAY ADS!) See Midwest Meetings Guide Book page for complete information. Space closes: Nov. 4, 2011 • Material deadline: Nov. 18, 2011 • Mails in January 2012
Matching editorial for special feature states and CVB sections Full, half and quarter page advertisers.
Matching Editorial Information CVBs fill out cvb information. Hotels, convention/conference centers, resorts, casinos, etc, fill out facility information.
Information for all listings
CVB information
Facility name
# of area hotel rooms: Nearest airport:
Contact name
Distance to airport:
Address
Major meeting facilities:
City
Nearby major attractions:
State Phone # Fax #
Zip
Facility information # your facility can accommodate:
Max. reception capacity
Sq. ft. of meeting space
# of meeting rooms
Total # of rooms/suites
Sq. ft. of largest room
Website
Golf course nearby
# of onsite restaurants
• Full-page matching editorial includes 300 words of text, one 7.375”w x 2.2”h photo and two 1” x 1” photos (300 DPI), 25 word promotional paragraph and your slogan. • Half-page matching editorial includes 150 words of text, two 1” x 1” photos (300 DPI), 25 word promotional paragraph and your slogan. • Quarter-page matching editorial includes 75 words of text, one logo (300 DPI), and your slogan. * All information and photos/logos can be emailed to Amy@MidwestMeetings.com. You’ll also receive a pdf proof from Amy Hennen prior to print to review. Contact Becky or Steve at 800-288-8510 Becky@MidwestMeetings.com • Steve@MidwestMeetings.com
Editorial Calendar