1 minute read

Koenigsegg comes to London

Koenigsegg London, the brand-new retailer dedicated to Sweden’s revolutionary hypercar, is making its first appearance at London Concours. This will be a rare UK-event sighting for the brand, which is responsible for the current Jesko, Gemera and Regera models.

The special display at the Concours comes ahead of the opening of Koenigsegg London’s new Kensington showroom later this summer. The state-of-the-art boutique is claimed to have been designed “with meticulous attention to detail, perfectly complementing the exhilarating hypercars on display”.

Since it was founded in 1994 by Christian von Koenigsegg, the company has become known for developing all-new tech and engineering solutions to produce hypercars that push design and performance boundaries. Its cars have become icons that challenge the traditional supercar hierarchy, revered by enthusiasts all over the world.

Koenigsegg London will be joined by other leading manufacturers at the Concours, including McLaren London, Alpine and Rodin, as well as Jaguar Classic and Land Rover Classic plus the iconic British motorbike brand Norton

Motorcycle Company.

Andrew Evans, Concours director, said: “Koenigsegg London represents the ultimate jewel in the crown for London Concours. We’ve long admired this leading hypercar brand, and to have it hosted at our event is a truly monumental moment for our audience.”

Adam Nardone, dealer principal of Koenigsegg

London, added: “We are thrilled to bring Koenigsegg’s unique brand of automotive excellence to this year’s Concours. Our aim is to be recognised globally as the number one destination for the purchase and aftercare of all Koenigsegg products.”