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© Guillaume Grasset
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My indoor GPS
Thanks to this new application, which uses Philips technology, we are now able to provide our customers at the EuraLille Carrefour with a new service, enabling them to quickly search and locate their preferred promotions or detect all the promotions around them when in-store. This is a real time-saver for an urban customer base!” The “Promo C’ mobile app was created by Think & Go and can be downloaded from today from Apple’s App Store. According to studies¹, smartphone penetration is expected to exceed 79 % in Western Europe and North America by 2017. The influence of mobile devices on shoppers’ in-store purchase decisions is increasing, with 68 % of shoppers already reported to use their mobile phones to browse, shop, or find product information when out shopping. Uptake of near-shelf couponing technology, which delivers tailored information to shoppers at the point of sale, is also growing with 56 % of US supermarkets expecting to deploy this technology in the next year.
34 CONNECTED LIGHTING II
In-store navigation to enhance the shopper experience
Indoor positioning can support a range of location-based services that make shopping a more interactive, personalized, and fun experience. Furthermore, staff can locate and find products more easily, can tag issue reports with location information, and can get location-based re-stocking instructions. Transmission of positioning data even works when the lighting is dimmed. According to Gerben van der Lugt, “more applications are possible in the future. We have already tested the system in the Boerhaave Museum, the National Museum for Science and Medicine in Leiden, the Netherlands. Visitors were given a tablet with a pre-installed app containing rich multimedia content about the exhibits. Acting as positioning beacons, the individual lighting fixtures transmitted their location to the tablet’s camera which triggers the app at specific locations. The survey revealed that 67 % of visitors liked the fact that the tablet automatically provided additional relevant information at the various information points and 63 % of visitors said that