AMORITALIA HOUSE LOVE ITALY, LOVE AMORITALIA
The Italian EMOTION! A unique place where exciting Made in Italy products can be seen, touched and tasted by the final consumers and companies. A physical place (offline) and virtual (online) to support the export of Italian products in the world.
Amoritalia House LOVE ITALY, LOVE AMORITALIA
AmorItalia House wants to be a modern and exciting space which is multi environment and located in the main commercial areas of emerging countries in order to promote and sell Italian products on a retail and wholesale level. AmorItalia aims to be a physical place with a strong impact on the territory where the emotion and technology have a key role. "A cool place to go." It is not enough to be online or have a catalogue, it is necessary to have a physical place where people can aware of the brand and touch and feel the products. A place where the final consumer (B2C), who is curious or in love of Italy can see in first hand, touch, taste and experience the products. An exciting journey to the heart of Italy surrounded by virtual and multimedia representations of beautiful landscape. But also a beautiful business market (B2B) in which to bring together Italian companies, that can display their products, and local retail companies, interested in selling or distributing Made in Italy products without having to travel to Italy. Supported by a 360 degree excellent customer service that allows end-users to buy the products in store (offline) or online and the companies to be supported throughout the purchase path (order, payment, logistics, made, after sales service).
Amoritalia house wants to be a starting point for a territorial expansion in each region and country where it operates through qualified partners and a point of reference for all Italian companies that want to export.
A place where the product is King and emotion is Queen!
Amoritalia House LOVE ITALY, LOVE AMORITALIA
Un new retail model A multispace and multimedia attracive space of Made in Italy products A space in the city center with a strong emotional component around from where manage multiple channels: B2C. B2B, FOOD, ONLINE!
Food Emotion
Design
Multimedia facilities The operation will be supported by highly advanced multimedia screens/facilities that guarantee the customer the maximum of emotions and services and the optimization of the company analisys data.
The “the trait d'union”” of the project. Every structure, service or action must be designed to provide am unforgettable emotion to the customer to make them imagine being in Italy.
Turism Events
Design Space A modern shoppings spaced Italian designed is the key of the project, the tool to make customers dream. THE BEAUTY, the italian elegance.
Art
Amoritalia house must always be alive. Events to make the customer dream, repeated shows to make the customer return. Events to stimulate the interaction with the client
Fashion
Multiple selling channels Will be managed from Amoritalia house: Shop (B2C), offline Wholesale (B2B), B2C / B2B Online, Food, Tourism
Amoritalia House LOVE ITALY, LOVE AMORITALIA
AmorItalia house Features Regalare emozioni con un supporto tecnologico avanzato
Central location
Quick Bar
Huge space
Multimedia walls
Rolling showroom
To attract clients
Italian “Street Food”
2000 sm.q.
La magia dell’Italia
Permanent fair
Central location is the key point with two objectives: attract a high volume of costumer to ensure a high level of sales and create brand awareness. A fireworks in the middle of the city.
. a high turnout in To ensure the store you need to offer services that can be consumed daily. Amoritalia house is not only a shop or a showroom, but a place where you come to eat, drink, take cooking classes or to attend an event, LIVE AN EMOTION!
The place must be very large to allow space for the bar, the shop, and a rolling exhibition showcase. .
The walls are covered with giant video projections that allow a strong and interactive communication with customers and at the same time constantly evokes strong emotions.
In the shop there will be a dedicate space for SMEs to exhibit their products. The companies will change every month and this will allow to give to the store a sensation of continuous renovation and it is an incentive for customers to return to discover new products.
Business Model
Amoritalia House LOVE ITALY, LOVE AMORITALIA
OMNICHANNEL WITH A 360 degree SERVICE
Exports of Made in Italy based on the simultaneous use of multiple business models, integrating traditional channel and methods (offline: physical store and sales agents), and modern tools and platforms (online: e-commerce, Wireless, traceability), and also different market segments (B2C: retail, wholesale B2B). All supported by an excellent customer service which positions Amoritalia a supplier of innovative solutions in the export sector of the Made in Italy.
TRADITIONAL
MODERN
MULTICHANNEL
OMNICHANNEL B2C
B2C
ONLINE
WWW WWW
B2B
WWW
EMOTION! 360 SERVICE OFFLINE
A modern business model based on the synergy of different horizontal and vertical channels B2C - B2C - ONLINE - ONLINE - SOCIAL – TRACKING
B2B
Amoritalia House
Operational strategy
LOVE ITALY, LOVE AMORITALIA
Gradual development
The operational strategy involves an initial capacity to generate revenues from the bar and the shop (off-line B2C) to cover costs (set up, running and marketing) within the first three years of operation. The capacity to generate profits lies in the ability to expand and generate additional revenue through other sales channels: B2B, online channel (B2C / B2B) and high-level direct contacts (industrial B2B).
Amoritalia house
Amoritalia.com/biz
Offline B2C/B2B
Online B2C/B2B
Food Outlets/Online
B2B industriale
Diversificazione del business
Il settore a maggiore ritorno
We plan to open an AmorItalia House each year, optimize the productive capacities of suppliers and sales towards B2B customers in the first three years: and enter the stock exchange in five years, a fundamental element for further growth, to become a global average player and the first Italian player in the sector.
OUR CLIENTS
Amoritalia House LOVE ITALY, LOVE AMORITALIA
CONNECTING AND SUPPORTING SUPPLIERS AND BUYERS
Our main goal is to give a service to both suppliers and buyers. The suppliers are Italian manufacturers interested to export their products abroad. Buyers are both end consumers (to be educate on Made in Italy products) and local businesses (shops, supermarkets, distributors) interested in buying and reselling Italian products.
SUPPLIERS ITALIAN SMEs
Reduced Cost Search for and find buyers Expand internationally Transaction Fees
Reduced Risk Guaranteed full payment, product delivery and returns Buyer Information and verifications Buyer Feedback
Facilitated Business Route to market and Brand Development Communication and Customer Support Payments, Transactions and Returns
BUYERS End consumers and local businesses (shops, supermarkets, distributors)
Reduced Cost Search for and find suppliers Sourcing exclusive products Transaction Fees
Reduced Risk Guaranteed full payment, product delivery and returns Buyer Information and verifications Buyer Feedback
Facilitated Business Access for small retailers to unique products at low prices Communication and Customer Support Payments, Transactions and Returns
Market Need A GLOBAL INDUSTRY WORTH $7 TRILLION WORLDWIDE The export and import markets are a global industry with international wholesales and distribution amassing a staggering $7 trillion worldwide. The relative size of the markets has changed progressively in recent years; the European Union’s and North America’s share of world imports has contracted considerably, to the benefit of the developing and emerging regions. This trend proceeds with countries’ domestic development and their ever greater integration into world trade. Hence the diminishing importance of distance as a brake on trade, and the increasing importance of individual economies’ dynamism and growth prospects, fuelled in part by international production networks.
Italian Economy Italy has followed these trends, gradually redirecting its exports to distant and dynamic markets.
Growing Exports Italian exports of “beautiful and well-made” products (in Italian “Bello e Ben Fatto” or BBF) to emerging and developing countries, referred to as ‘new’ markets, has become a booming industry.
Rising Imports These new markets are expected to increase by 45% over the next six years, with imports of BBF products from Italy by new markets expected to be worth €16 billion in 2020 from €11 billion in 2014.
Emerging Markets The emerging and developing countries are the most dynamic group for the import industries, with consistent forecast growth of 4.6 per cent.
Increased Demand The economic development signifies important opportunities for Italian export as the preferences of a rising middle class evolve toward patterns of consumption more oriented to Italy’s export specialties.
ASEAN Economic Growth GDP £11.77b Population 6.894m
GREAT OPPORTUNITIES IN SE ASIAN IN THE EMERGING MARKET
GDP £64.33b Population 53.72m
GDP £373.8b Population 67.22m
GDP £16.71b Population 15.14m
Laos
608m
Myanmar
GDP £186.2b Population 90.73m
Vietnam
GDP £284.6b Population 100.1m
GDP £326.9b Population 30.19m
Thailand Malaysia
Philippines GDP £17.26b Population 423,200
Cambodia
GDP £888.5b Population 252.8m
Indonesia
GDP £307.9b Population 5.470m
Brunei
Singapore Source: World Bank Data 2014, Currency US Dollars
Why ASEAN? A COMPELLING INVESTMENT DESTINATION ASEAN will become and remain one of the largest consumers of the emerging world. With over 600 million citizens, month after month they have higher earning capacity, then they have spending power. This represents an exceptional market, and between the regions, goods can move relatively freely with minimal duties from 0%. ASEAN is one of the world’s fastest-growing markets as the seventh largest economy in the world with rising middle-classes and rapid growth, the business-friendly environments are drawing increasing investment looking to grow profitably in ASEAN. Expectations from market watchers is that the trend will accelerate in the future as ASEAN moves toward an increasingly integrated economic community.
Growth and Stability
Rising Middle Class
ASEAN has experienced rapid growth and relative stability since 2000. This ensures an alternative to overexposed and volatile markets in China and India.
The increasing population and urbanisation at an average of 2.2% means middles class consumers are set to increase by 50% in the next 5 years.
Expanding Economy
Growing Consumption
3rd
As the largest economy in Asia, projected to grow at 5.5% over the next 5 years and reach $3 trillion USD in aggregate GDP by 2015
Trade Avenues Regionally benefitting from domestic consumption and inter-regional trade, ensuring less cyclical and more resilient growth.
$
ASEAN will be the emerging world’s second largest consumer by 2015/17 with an evolving landscape to reach true economic union by 2016 .
Increasing Workforce - Gen Y The younger generation are about to enter the workforce in droves with 289 million inhabitants of ASEAN below the age of 35.
Market Size A RISING IMPORT MARKET South East Asia is a stable and growing import market driven by consumption and the rise of the middle class. This identifies a key export market for Italian businesses, ahead of the current trend for China. Even throughout the global financial crisis South East Asia imports continued to rise due to increased demand. The economic growth of the region has ensured projections for the current wealth distribution to continue, with the middle class population in SE Asia to more than double by 2020 to 400 million.
ASIA’S REGIONAL SHARES OF WORLD IMPORTS
23.4% 23.0% 23.6% 24.7%
23.3% 2005
2006
2007
2008
2009
2010
27.2% 27.6% 2011
28.5% 2012
28.8%
2013
Source: IMF-DOTS data. Regional shares of world merchandise imports at current prices
Amoritalia House LOVE ITALY, LOVE AMORITALIA
Management Team and Partners Locali UN TEAM CON UN EXPERIENCE INTERNAZIONALE NEL CAMPO DEL RETAIL CHE NEI PAESI EMERGENTI
Pietro Stopponi
Ilya Alexander
Dario Domenici
Local Partners
Chief Executive Officer (CEO)
Chief Financial Officer (CFO)
Chief Operating Officer (COO)
Regional CEO
Award winning CEO and COO with experience at top retail brands, Chicago Booth MBA qualified, Pietro has worked across the globe in positions within the United Nations. Supported by an exclusive, international business and political network and a strong understanding of trade and logistics.
Expertise and experience within Banking and Finance industries with a specialism in emerging markets and startup companies.
Extensive background in IT and Web Development management, with previous operational experience across over 300 websites and e-commerce platforms, including the development of the United Nations internal platforms and infrastructure.
LOCAL PARTNERS are Chicago Booth MBA alumni. This guarantees a network of highly trained people, who speak the same language and with a high level of reliability. Good network in the country in which they operate vital to the life of society ', particularly in emerging countries.
MBA educated Ilya will perform the role of CFO, enhanced by his valuable previous legal expertise as a lawyer.
AmorItalia Network AN EXCLUSIVE “INTERNAZIONAL BUSINESS NETWORK”
Amoritalia House LOVE ITALY, LOVE AMORITALIA
The network consists of a central office in London which manages all operations, an office in Rome which manages the relationships with suppliers and all the logistics. In every country where we operate we will have a local office to manage Amoritalia House and relations with the buyer and all aspects of the import process.
Amoritalia House
Budget
LOVE ITALY, LOVE AMORITALIA
A SINGLE POINT OF SALE
One off
1st year costs
Shop Setup and property renovation
Running costs (rent, staff, operational costs)
1.100.000 euro
600.000 euro COGS
Marketing (launching event, 6 cultural events, A/V production)
150.000 euro
200.000 euro Organization setup
Management
150.000 euro
300.000 euro
Total: 1.300.000 / 3 years = 430.000 yearly
Total: 1.100.000 yearly
Monthly total cost: € 127.000 Daily total costs: € 4.250
Amoritalia House
Financial Model
LOVE ITALY, LOVE AMORITALIA
EXAMPLE ONE COUNTRY - VIETNAM
The model is based on multiple channels: 1. Shops and B2C online. 2. Wholesale sales through distributor or industrial contracts through local partners.
B2B Revenue Shops
Shop e B2C Revenue CC & Distributors
Total Revenue
EBIT
€ 16,000,000
€ 14,000,000 € 12,000,000 € 10,000,000 € 8,000,000 € 6,000,000 € 4,000,000 € 2,000,000 €0
Y1 -€ 2,000,000 -€ 4,000,000
Y2
Y3
Y4
Y5
MILESTONES
Amoritalia House LOVE ITALY, LOVE AMORITALIA
UN ESPANZIONE GRADUALE PER RIDURRE IL RISCHIO E MASSIMIZZARE IL ROI
2014
2016
2017
2018
2019
UK e Italia
Vietnam
Malesia e Sud Korea (no
Singapore and Thailandia
Indonesia e Philipine
Opening of offices in London and Rome, beginning of sales activities in the UK (www.amoritalia.com) and suppliers acquisition
First opening in the ASEAN market
Asean) Both regional and outside region expantion
Consolidation of the active activities and continuing with the expansion strategy
Expansion into two new regions every year
Get in Touch AMORITALIA IS A GROWING COMPANY
AmorItalia’s business philosophy is to deliver the best service at an affordable price by providing both Italian suppliers with the prospect to grow and international buyers the opportunity to reach goods that they otherwise couldn’t. Suppliers and Buyers benefit from an international network with local partners managing internal operations under the guidance and support of AmorItalia, meaning that whatever country you are in, we speak your language. This is a unique and exclusive service as we focus on the facilitation of all transactions, with a broad catalogue, fully supported by the integration of traditional channels supplementary to the e-commerce platform.
Operational HQ in Italy
Headquarter in London
Representative Office in China
Via delle Acacie, 104 00171 Roma Italy tel. +39 06-62-28-98-08 Via Pietro Toselli 62 50144 Firenze tel. +39 055-39-86-889
33-35 Daws Lane – Mill Hill - NW7 4SD London, United Kingdom tel. +44 560-36-46-265
Building No.4&5 T80, 80 Tie Jiang Ying Xuan Wu District, Nanjing, China
www.italitltd.com