CONTENTS 5 | Introduction
6 | Advising / Consulting
7 | Design / Engineering
8 | Pre-Fab / Modular
9 | Media / Marketing
10 | Education / Training
11 | The Team
14 | Contact
W
ith a great deal of respect for the body of work and success many companies have brought to the industry, it is with great
pride that we present the services of JDL Group (JDL), with the intent of creating a more definitive platform from with to launch current and future project initiatives.
INTRODUCTION
When we first began to explore the housing market, a gap in the residential housing market, particularly LMI (Low to Moderate Income) and Affordable Housing space, was an obvious area where we could make a difference. The possibility of partnering with other like-minded groups was also an exciting proposition. Now, after being closely engaged for the past several years, in the affordable housing space, the “Missing Middle� market has proven to be a viable market to pursue as well. JDL is convinced that the idea of being closely aligned with other like-minded groups would be equitably advantageous. It is our belief that the collective expertise of our team and other market leaders, could form a balance of knowledge, skillsets and experience. This would ensure the success of current and future projects, while at the same time strengthening our internal processes to eliminate unnecessary loss of time, energy, resources and most importantly, capital. JDL Group desires to provide a one-stop, plug-in solution for 5 key components of a greater success model. These 5 key areas are as follows: 1) Design / Engineering, 2) Advising / Consulting, 3) Pre-Fab / Modification, 4) Media / Marketing and 5) Education / Training.
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comprehensive range of advisory services. Typically, these services are for clients who share a common vision for the village
approach. NeoRetroism is the philosophy by this approach is powered. It is the inclusion of old-world characteristics in modern-day development environments. JDL offers like-minded clients a wealth of functional expertise, finely tuned by of community interdependence, successful historical design characteristics and a healthier sustainable world. Our approach increases the overall value of stakeholder shares across boundaries normally defined by traditionally planned developments.
Similar to the cohesion and integration of village design, JDL has a demonstrated record of creating a greater multiplier effect by optimizing the sum of the parts, not just the individual pieces of a project. For clients who hold these values in high regard, we are positioned to provide a benefit far greater than traditional design methods. JDL advisory services are only for the select, focused on increasing value and dedicated to optimizing the sum for the clients it serves. This approach benefits all stakeholders involved and provides a platform from which progress can be gauged and success can be evaluated. We endeavor to do business with you and help bring added value to your development projects.
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ADVISING / CONSULTING
F
or select clients only, JDL offers a
components of any development are critical to project costs, quality and long-term value of the finished product. JDL can provide a plug-in
source for projects which are currently being shopped around to various firms on a project by project basis. This approach of “shopping it around� is both a time killer as well as cost prohibitive. The cost of time and distance are two forms of hidden taxes that many companies are unaware of. These hidden taxes slowly eat away at net profits and thus over time, handicap them from offering the best possible service to their clientele.
JDL can offer a full range of architectural and engineering services related to the planning, programming, design, document production, cost estimation, sourcing, and construction observation. Services are performed by experienced industry professionals with expertise in retail, residential, recreational, mixed-use, independent living, and village. The collaborative approach JDL uses offers a win-win scenario for all parties involved. With some of the brightest minds in the design space and top tier planners and engineers, stakeholders can be assured that they will receive services that are of the highest level of excellence.
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DESIGN / ENGINEERING
T
he architectural and engineering
S
hipping containers are gaining more and more popularity as a valid material of choice in the construction and development world. Projects are beginning to
PRE-FAB / MODULAR
sprout up everywhere. With that being said, the challenge with companies who seek a national footprint, is in securing relationships with fabrication facilities and logistics companies, near their projects, to produce, deliver and set-up the finished product to their construction site. This can be a nightmare for the contracting company that does not have its own fabrication facility. They are completely at the mercy of third-party vendors. JDL has within its complement of companies, its own fabrication facilities located in North Dallas. Boxtley™ is one of JDL’s wholly owned companies which specializes in pre-fab, modular production of container-based, building units. Boxtley™ production facilities allow JDL to provide clients with the necessary support in order to complete projects in a timely, costeffective, quality-controlled manner. The more container-based construction projects become popular, the more the market will see increased competition and opportunities shrinking. Without the ability to prevent other players from entering the marketplace, companies will either see their position rise or fall. If a company focuses on doing what they do best, their chance of seizing a greater share of the market will only increase. JDL via Boxtley™ is currently facilitating projects throughout The United States and Canada and would be happy to help you do the same with your next project.
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A
major advantage of the JDL touch is its ability to create world class media and marketing deliverables. JDL media encompasses a plan,
MEDIA / MARKETING
which will help your company reach its target audience, and by reaching its target audience, improve its overall conversion rate. When trying to capture the attention of a niche market, it's important to know and understand the exact demographic and what will capture their attention. Once JDL has created cutting edge media, it is then paralleled with a tailor-made marketing strategy to maximize the impact of the person, company, brand or event. Presidential Candidate Rick Santorum, Real Estate Tycoon Jeff Blackard, The Arab American Heritage Council and many more, have benefited from the JDL touch.
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of cutting edge knowledge and technology to an industry ripe for change. Laying the foundation for future architects, city planners,
engineers and other trades in the industry are of great importance to all of us at JDL. To this end, we have invested in creating platforms, which have brought together world-class thought leaders to share their expertise to audiences ready to learn, grow and then return to their respective fields of work and implement the new things they have learned. By making the investment in creating educational platforms, JDL is making the statement that we are here to share.
In the coming years, JDL will continue to create platforms for thought leaders to bring their expertise to audiences that need and want to understand the future of real estate development, affordable housing, modular construction and more. GCON (Global Conference on NeoRetroism) was recent event produced by JDL and held at the George W. Bush Presidential Center on the campus of SMU in Dallas, Texas. New events include: SARA (Sustainable Achievable Renewable & Affordable), an event focused on tackling the challenges of the Affordable Housing industry and the MODCON (Modular Conference), an event focused on advances in the world of Modular Construction. We look forward to seeing you at an upcoming event.
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EDUCATION / TRAINING
E
ducation is the key to the transfer
O
ne of the unique selling propositions of companies that are making a mark in the LMI and Affordable Housing market is that they
operate within the modular construction category. JDL has pioneered a successful model by utilizing repurposed shipping containers as a core building component. The fact that the trend is becoming more popular still does not solve the greater challenge of meeting the needs of the Missing Middle. If we were to use computer jargon, shipping containers and even other
THE TEAM
modular forms of modular construction for that matter, are hardware. JDL has developed a “software� approach, which compliments hardware-based models in the marketplace. By software we are referring to our philosophy of approaching the design/development process in the most sustainable, attainable, renewable and affordable way possible. JDL is confident it can contribute to the needs of other companies, by leveraging its collective years of experience and industry relationships to organize a one-stop, plug-in system that will lead to an efficient delivery mechanism, which empowers end-users to have a better, more cost-effective product. Given our track record and broad scope of expertise in the 5 key areas outlined herein, companies can be assured of our ability to deliver projects that are completed under budget and ahead of schedule. JDL is a collaborative of industry experts who work together to build vision, create strategy, assemble the leadership necessary to produce results for key stakeholders. The group is led by Mr. JD Lee.
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