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e y E fore be u buy yo


Eye 81 Autumn 2011



John McConnell ‘Creativity without intelligence is as dumb as it comes’





The far side Five design commissioners talk about their methods





What the client needs George Tscherny and 56 years of working with the School of Visual Arts in New York



In the neighbourhood John Ridpath profiles three design practices who work with local clients



Trust in modernism The John Lewis Partnership’s co-operative ethos has informed 50 years of corporate identity



Symbols and survival Chermayeff & Geismar has designed trademarks for some of the world’s biggest brands



The shape of a pocket Henry Cohen’s inventive covers make Gallimard’s Idées series required reading



Bare bones of the revolution Richard Pare’s photographs evoke a period of energy and optimism



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