Entrepreneur Middle East | Special Edition - WE Convention 2024

Inspiring Minds, Building Character

Renowned for its exceptional blend of academic rigour and innovation, Fortes Education's character-building education at Sunmarke School, Regent International School and Jumeirah International Nurseries ignites the flame of learning that inspires the changemakers of tomorrow.

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“THROUGH THESE PAGES, WE BRING FORTH THE ESSENCE OF EMPOWERMENT, SHARING INSIGHTS AND EXPERIENCES THAT RESONATE WITH OUR THEME OF ENCOURAGING WOMEN TO SUCCEED.”

Dear Readers,

It’s an immense pleasure to address you through this unique publication, a joint product of Entrepreneur Middle East and the Women’s Empowerment Convention (WE Convention). As we delve into this edition, we embrace the significance of women’s empowerment, and the pivotal role women role models play in shaping the business landscape. These trailblazers exemplify strength, innovation, and resilience, guiding aspiring female entrepreneurs and leaders.

For those who couldn’t join us at the WE Convention in Dubai, this edition is crafted to let you experience the spirit of the event. Through these pages, we bring forth the essence of empowerment, sharing insights and experiences that resonate with our theme of encouraging women to succeed.

This year, the WE Convention emphasizes the crucial aspect of financial independence. We understand it’s more than just monetary gain; it’s about freedom, confidence, and the ability to make impactful decisions. Financial autonomy is a steppingstone toward creating a more inclusive world, where women’s contributions are recognized and valued.

Together, we will continue to support and celebrate women’s achievements in business and life, understanding the transformative impact it has on society. Your engagement and participation in this journey are invaluable.

Warmest regards,

Mila Smart Semeshkina President, Women’s Empowerment Council

Dear Readers,

We at Entrepreneur Middle East are honored to cooperate with the Women’s Empowerment (WE) Council and the WE Convention to bring forth the stories of women who had the courage, wisdom, and stamina to reach goals that, at one point of time, may have seemed unattainable. These pages thus serve as a cue for you to remember that, if they can do it, you can too. They are also a reminder that today, in contrast to past decades, women are much more educated and empowered to lead, and it is the duty of each and every one of us to all the more contribute to their surge forward.

This brings us to the people women surround themselves with, and how critical their circle of supporters is to their rise to greatness. And while we often hear about the need for women to support each other, it should not be forgotten that men can help promote the advancement of women too. Indeed, the benefits of such an approach have already been exemplified by the HeForShe initiative, the global solidarity movement for the advancement of gender equality launched by the United Nations.

This is something I have seen first hand with my male peers at Entrepreneur Middle East. Be it with their refusal to participate in all-male panels at events, or with them going above and beyond to accommodate flexible working policies for mothers, they are, I think, doing things right when it comes to what true male allyship for gender equity in the workplace should look like. In fact, these are practices that I wish every male boss, co-founder, colleague, or team member out there will emulate for their female counterparts.

For every woman attending the WE Convention 2024, I hope that it will translate into better lives for you and everyone around you, and I also hope that it will also help you build a tight-knit circle of supporters- both male and female. All the best!

Tamara Pupic Managing Editor, Entrepreneur Middle East

“IN CONTRAST TO PAST DECADES, WOMEN ARE MUCH MORE EDUCATED AND EMPOWERED TO LEAD, AND IT IS THE DUTY OF EACH AND EVERY ONE OF US ALL THE MORE TO CONTRIBUTE TO THEIR SURGE FORWARD.”

SINGER, SONGWRITER, MODEL, AND FORMER FIRST LADY OF FRANCE BIG GOALS BOLD

CARLA BRUNI

INSIDER INSIGHTS

Carla Bruni shares her notes for career-oriented women

} Never let anyone choose for you "Keep control of your lives. This comes through the work and the place we make for ourselves in society. No family life, no matter how happy it may be, can give us the strength that our work, our fulfillment provides."

} Do not let calculation dictate your choices "Let your instinct take over, it is the best guide. Instinctively choose what suits you, and it will bring you fulfillment."

} Do not neglect the importance of friendship and love "No career can be fulfilled without the foundation of tenderness. We are not obligated to choose between our work and love. Find a partner who respects you and respects your ambition. Find friends who accompany you. Life is fundamentally made of love; love is the foundation on which one can build their success."

H.H. SAYYIDA BASMA

AL SAID

FOUNDER, WHISPERS OF SERENITY

H.H. SAYYIDA BASMA AL

SAID a member of the Oman royal family, has made it her life’s work to raise awareness of mental health challenges and taboos across the GCC region, and educating people on the importance of having a healthy state of mind. This is why Al Said, who is a mental health clinical counselor, hypnotherapist, and post-traumatic stress disorder (PTSD)informed trainer, founded Whispers of Serenity, the first private mental health clinic in Oman. She is also the founder of Not Alone, a mental health awareness campaign that was known for providing psychological support during the COVID-19 pandemic through a messaging support line that was available worldwide.

TRANSPARENT DIALOGUE ABOUT MENTAL HEALTH NOT ONLY FOSTERS PERSONAL WELLBEING, BUT ALSO ENHANCES PROFESSIONAL EFFICACY, CREATING A MORE SUPPORTIVE ENVIRONMENT FOR ALL.”

Al Said's wealth of experience in the field lends credibility to her observations about the state of mental health in the GCC, and her insights on how that pertains particularly to the region’s female executives and entrepreneurs are definitely worth noting. “Many feel compelled to push themselves to their limits before acknowledging any mental strain, fearing that any admission of struggle will be perceived as a sign of weakness,” Al Said says. "There's a common misconception conflating self-esteem with anger or an aggressive demeanor. Women often feel the need to overcompensate by acting tough or angry to assert their leadership or entrepreneurial capabilities, believing that this display of 'strength' is necessary to be taken seriously and to prevent being undermined.”

AS SUCH,

TO AVOID MISTAKING

OUTWARD toughness or anger with self-esteem, Al Said advises women to work on building their inner confidence, as well as the ability to remain calm and composed. "I strongly believe that a calm demeanor is not only more appealing, but also more effective in leadership and entrepreneurship,” she says. "Women should be encouraged to let their work speak for itself, cultivating self-esteem that's reflected in their achievements, and how they conduct

themselves professionally.”

Furthermore, Al Said calls for redefining self-esteem as the ability to be assertive without being aggressive, to command respect without intimidation. Achieving this result, though, will require encouraging more women to speak about mental health difficulties. "Women must recognize their right to acknowledge when they're not okay,” she says. "In professional spheres, the reluctance to admit to feeling pressured often stems from a concern of being judged through the lens of gender stereotypes. The persistent question of how women balance work and home, seldom directed at men, reflects this bias. The narrative that household responsibilities are exclusively a woman's domain is outdated and needs to change.”

AL SAID THUS ADVISES WOMEN TO RECOGNIZE and articulate their struggles. "By addressing what they're experiencing as it happens, women can better manage their responsibilities and maintain their productivity,” she says. "Transparent dialogue about mental health not only fosters personal wellbeing, but also enhances professional efficacy, creating a more supportive environment for all.”

IN ADDITION, AL SAID BELIEVES THAT A TOP-DOWN APPROACH is crucial for addressing mental health effectively, and thus she encourages regional leaders to prioritize well-being as a core value. "Currently, there's a tendency at conferences and leadership forums to prioritize discussions about business empires and economic ventures, often at the expense of wellbeing topics,” she says. "This oversight is significant, because a foundation of good mental health is critical for the sustainability of any business or empire.” As such, for a successful mental health system on a national level, Al Said

INSIDER INSIGHTS

H.H. Sayyida Basma Al Said’s advice for improving your mental health

} Enhance self-awareness "Take the time to reflect on your current state of mind. Are there noticeable changes in your mood, enthusiasm, or passion for your work and personal life? Recognizing these signs is the first step towards addressing them."

} Identify triggers "Keep a journal to note down moments when you feel stressed or unhappy. Understanding what triggers negative emotions can help you manage or avoid these situations.”

} Practice open communication "Before seeking professional help, it might be beneficial to speak to someone you trust- a friend or family member who listens well and can offer support. If speaking to friends or family is not enough, do not hesitate to seek help from a therapist, psychologist, or life coach. Choose a professional with a proven track record and experience relevant to your concerns."

suggests an integrated approach that includes government initiatives, followed by the private sector's involvement, and extending to educational institutions and healthcare facilities. "Mental health work is never done; it requires continuous effort and adaptation to address new challenges as they arise in our rapidly changing world,” she notes. “Leaders must remain vigilant and proactive in fostering environments that support mental health.”

WHEN IT COMES TO MENTAL HEALTH CHALLENGES IN THE MIDDLE EAST,

Al Said, who’s considered to be one of the pioneers of mental health awareness in Oman and across the GCC, believes that they

aren’t unique to the region. "I've learned that mental health issues transcend borders and cultures, becoming an international concern,” Al Said says. "There is no country untouched by the taboos associated with mental health, which are often rooted in deeply personal issues.”

Globally, Al Said continues, the perspective on mental health is evolving into a widely discussed topic, attracting dialogue even from those previously uninformed about the subject. "The universality of mental health challenges calls for a reevaluation of our questions and assumptions, emphasizing that this is not an isolated regional issue but a shared global battle,” she concludes.

GOALS

OLGA LEFFERS

FOUNDER, LEFFERS, VINTAGEDREAM

IN THE WORLD WHERE CONSUMER

CULTURE has reached an unprecedented zenith, it might seem counterproductive to foster consumer awareness about the implications of their choices. But according to Olga Jeffers, founder of VintageDream, an e-commerce platform for vintage jewelry and clothing, this is the only way for the world to go now. "The ethos of conscious consumption, which I advocate, is about pausing to consider the broader impact of our buying habits,” Leffers says. "It's about recognizing that what we purchase, and how we use it, can either contribute to the problem, or be part of a much-needed solution.”

TODAY, LEFFERS’ COLLECTION CONSISTS of more than 10,000 pieces from the most famous fashion houses: Yves Saint Laurent, Karl Lagerfeld, Chanel, Dior, Oscar De La Renta, Nina Ricci, Miriam Haskell, and others. Leffers believes that in embracing the stories and history inherent in vintage pieces, people will start to acknowledge the role of preservation in contemporary fashion. "The essence of my #VintageMatters approach is to encourage people to recognize that their choices have power,” she declares. “Power to reduce waste, to preserve history, and to make ethical and sustainable fashion choices that reverberate through our society.”

THIS PHILOSOPHY OF FASHION IS EMBEDDED ALSO in her recently launched clothing brand, Leffers. "I envision Leffers not just as a brand, but as a legacy- creating garments that hold their value and significance well into the future, ultimately becoming cherished heirlooms in someone's wardrobe,” Leffers says. "It's about striking a balance between timeless design and modern responsibility, ensuring that every item we produce today is crafted with the potential to be loved and valued for decades to come."

IT’S IMPORTANT TO REMEMBER THAT FAILURE OFTEN PRECEDES SUCCESS; EVERY SETBACK IS AN OPPORTUNITY TO GROW AND EVOLVE.”

INSIDER INSIGHTS

Olga Leffers shares her advice for entrepreneurs

} Maintain unwavering self-confidence "Despite challenges, sustaining self-belief is crucial. Constant self-confidence fuels perseverance and resilience in the face of adversity."

} Be strategic, and plan ahead "Success often hinges on the ability to think ahead. Effective planning, regular analysis, and staying task-focused are key elements that set successful entrepreneurs apart."

} Embrace courage, and learn from failure "Fearlessness in exploring new ventures and learning from mistakes is vital. It’s important to remember that failure often precedes success; every setback is an opportunity to grow and evolve."

KATRINA MANKANI

MANAGING DIRECTOR AND DIRECTOR OF POSITIVE EDUCATION AT FORTES EDUCATION

KATRINA MANKANI IS AN ACCOMPLISHED LEADER in the UAE’s educational sector- she is the Managing Director and Director of Positive Education at Fortes Education, a Dubai-based K-12 and pre-school operator. Within Fortes Education, Mankani is also the Managing Director of its pre-school chain, Jumeirah International Nurseries (JINS), and a leader of the Positive Education initiative at one of its schools (Sunmarke School and Regent International School). Each of these roles showcases her commitment to integrating innovative teaching practices with the principles of positive psychology, with an aim to cultivate environments where students thrive academically and emotionally.

FOR ALL OF MANKANI’S PROWESS IN THE UAE’S education scene today, it’s interesting to learn that she arrived in Dubai more than 16 years ago to launch her own real estate brokerage. So, what inspired her shift to education? “It wasn’t something I plotted out meticulously,” Mankani replies. “Rather, it was a path that found me, ignited by a desire to leave a meaningful imprint on the world. My guiding light in this journey was my mother-in-law, Shakuntala Mankani, a pioneer in Dubai's education scene since the late '70s. Her steadfast belief in education's power to transform lives has touched not only her family, but also thousands of students across Fortes Education nurseries and schools. True to the Mankani family ethos, where merit and hard work reign supreme, my educational voyage commenced from the ground up."

THIS PHILOSOPHY HAS GOVERNED MANKANI’S WORK AT JINS TOO. After all, despite her credentials, which include a master's in public administration from Moscow State University and a master's in education in private school leadership from

Columbia University, Mankani’s induction into JINS in 2009 was as a humble teaching assistant. "From there, my path meandered through roles as a teacher, nursery manager, and, by 2015, to my current role as Managing Director,” she says, and then adds with a laugh, "Along this path, I notched up a quirky achievement- changing 28 nappies in just five hours!”

AS FOR MANKANI’S FORAY INTO POSITIVE EDUCATION (which Fortes Education defines as “teaching that develops skills not only for academics, but also for personal wellbeing and character development”), it all started from realizing that learning should also be focused on developing personal features like gratitude and generosity, and much more. Imagine a school where the curriculum is as concerned with teaching kindness as it is algebra, so children grow up knowing how to count, and also how to count on each other” she explains. "Positive education isn't just an educational philosophy; it's a revolution we're leading at Fortes Education. Think of it as educating the head, heart, and hands.” But what is the long-term goal when it comes to positive education? "Our goal is to create a world where every child has access to an education that balances academic achievement with emotional well-being and character development,” Mankani says. "This vision encompasses not only the expansion of our own institutions, but also influencing educational practice worldwide.”

INSIDER INSIGHTS

Katrina Mankani shares three practical strategies for achieving success

} Flexibility is your ally "Life's most significant opportunities often come disguised as detours. Embracing flexibility has allowed me to navigate from real estate to the realm of education, demonstrating that the path to success is rarely linear, but always enlightening."

} Resilience is your foundation "The journey of an entrepreneur is paved with challenges. Like a ship navigating turbulent seas, resilience has been my anchor, ensuring that no storm could deter my course."

“LIFE’S MOST SIGNIFICANT OPPORTUNITIES OFTEN COME DISGUISED AS DETOURS.”

} Seek purpose beyond profit "The most fulfilling ventures are those driven by a desire to make a meaningful difference. This principle has been my north star, guiding my everyday decisions. Let your mission guide your entrepreneurial journey, and success will follow."

NOBODY TOLD ME THAT FEMALE LEADERSHIP IS DIFFERENT THAN MALE LEADERSHIP.”

AS A PIONEER IN EPIGENETICS AND REGENERATIVE THERAPIES in the Arab region, whose efforts have been recognized with over 35 prestigious scientific and leadership awards,H.E. Dr. Maryam Mohamed Fatma Matar actively champions gender equality and women’s leadership in science and technology in the UAE. That said, she is also quick to point out that women who build their careers in the UAE

face fewer obstacles than in other parts of the world- note here that Dr. Matar was the first woman to hold a high-level senior position in a government institution when, in 2008, she was appointed as the Director General of the Community Development Authority in Dubai. "I’ve always been looked after, especially by our leaders," Dr. Matar says.

DR. MATAR ADMITS THAT THERE WAS A TIME when not everyone in the UAE

was ready to accept that women had started taking higher career positions; however, as soon as they saw the support that these women got from the country’s leadership, they followed suit. Dr. Matar reconfirms this by sharing an interesting story about her meetings with H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. "Every Tuesday, all Director Generals would have lunch with His Highness, and I would be the only one in a black abaya,” she says. "Once, I was late, because I had some prior commitments, and I had asked the protocol about it, but they insisted that I come, saying that my absence would be too obvious. Once I finally managed to come to that meeting, His Highness was already in the majilis, and I was so ashamed that I came after him. But when he saw me at the entrance of the majilis, he stood up, and other attendees of the meeting did the same. I started running those 15 meters from the entrance to him, apologizing, and requesting him to sit down. I told him that it was the first time that everyone stood up for me, and then he said, that from then on, they would all always stand up for me. From that moment, even when H.H. was not there, my colleagues would stand up for me. It shows how kind and supportive our male colleagues in the UAE are.”

TODAY, DR. MATAR PLAYS A PIVOTAL ROLE IN DEVELOPING INNOVATIVE HEALTHCARE models for the MENA region, not only as the founder and Chairperson of the UAE Genetic Diseases Association, but also as the founder of the Sheikh Zayed Genetics

Research Centre. She has been instrumental in driving scientific discussions and community engagement in the fields of epigenetics and regenerative therapies. Her “Reprogram Your Genes” awareness program, adopted by over 200 academic institutions and 150 organizations, engages a wide audience from students to professionals, encouraging them to embrace healthier lifestyles. Achieving this level of success in her career also required developing good leadership skills about which Dr. Matar has some unique insights. "Nobody told me that female leadership is different than male leadership,” she says. "The only two decisions I regret are the two decisions that I took on the first day of my period. It was only then that I came to truly understand the importance of learning about my own psychology, physiology, and biology, and how women are different during those few days in a month. I did not know that it would affect my decisionmaking so much. Since then, I have come up with a different approach to managing my organization- whenever I have to make a decision during the days of my period, I make it through my team.”

BEFORE WE PART WAYS, DR. MATAR

SHARES ONE MORE ANECDOTE FROM HER CAREER that shows how she was able to thrive and succeed in in a male-dominated environment- this story takes us back to 2006 when she was named an Undersecretary in the UAE Ministry of Health and Prevention. "I was only 29 years old, and I remember that I had only male colleagues at the Ministry, who were all senior to me age- and experiencewise,” she says. "My husband helped me a lot, because he advised me to treat them as I would treat my father. Would I be the first one or the last one to talk when discussing any issue with my father? I answered that, for sure, I’d be the last one to talk. So, he said, let them start too, show your respect. From that moment, instead of rivalry, they started waiting to hear my opinion in the end, and they would more often than not agree with it. So, all that it took was to show respect to the elderly, and to them as men."

INSIDER INSIGHTS

H.E. Dr. Maryam Matar

shares her advice for women in the workplace

Be proud to be female “You need to understand how unique we are as females. We as women are empowered with biological strengths that men do not have. Look after your beauty, be feminine, don’t raise your voice."

Look after the beauty of your brain "We know that females have two X chromosomes, which, according to clinical studies, contain the gene that is responsible for social intelligence, mathematics, decision-making smartness, and much more. So, if one is not working, we have the other X chromosome- but in any case, do invest in your education."

LECTERA

A PARTNER OF THE WE CONVENTION, LECTERA IS AN EDTECH PLATFORM WHOSE COMPREHENSIVE CURRICULUM -WITH OFFERINGS IN 15 LANGUAGES- SERVES MORE THAN THREE MILLION PEOPLE FROM 65 COUNTRIES. LECTERA.COM

What are the advantages of Lectera when compared to other similar edtech solutions?

Perhaps the most important advantage we have to this day remains the fast education methodology, developed by the founder of the platform, Mila Smart Semeshkina, which is the basis of all our educational products. An international team of highly professional individuals, including very strong methodologists and IT engineers, works on their creation.

In addition, we invest significant resources in the localization of educational products, as we have 3.5 million learners from 65 countries around the world. Machine translation with neural networks is improving every year but is still not good enough for those who want to learn and master professional skills in their native

language. Moreover, our users have the opportunity at any time to take a test and receive optimal recommendations for their further education and development, and we see how this testing truly helps people make accurate decisions.

What makes Lectera’s offering so appealing to users?

We offer a quality product to each user, they receive it and give their feedback— most often distinctly positive, as evidenced by reviews on trustpilot.com, for example. This tells us that our continuous work on the quality of our educational products is yielding results. Our users regularly receive up-to-date information about our new products and market trends, participate in webinars, and joint partnership programs that we launch. We focus on high-quality educational products and a thoughtful methodology, continuously updating our course catalog, and working with new educational formats that meet the challenges of the times. We aim to satisfy the needs of each

individual user, considering their unique requirements, and to anticipate the type of education they need for a successful future.

How do we encourage more people to see the potential of edtech?

The Lectera team continuously promotes the potential of edtech, the necessity of lifelong learning, and the tools that facilitate integrating continuous education into everyday routines. On our platform, lectera.com/magazine, we regularly publish articles on these topics to educate and

inform a wider audience.

Furthermore, Mila Smart Semeshkina, the founder of Lectera, plays a significant role in advocating for edtech through her public and journalistic activities. Particularly, as an invited speaker at prestigious international forums, she consistently draws attention to this important subject.

By showcasing real-world examples, success stories, and the transformative impact of edtech, we aim to inspire and encourage more people to see its potential. Mila Smeshkina, through her speaking

→ LECTERA'S advantage is the Fast Education methodology, developed by the founder of the platform, Mila Smart Semeshkina, which is the basis of all its educational products.

engagements, highlights the crucial role edtech plays in today’s fast-evolving educational landscape. Her presence in these forums brings a spotlight to the versatility and adaptability of edtech solutions in meeting various learning needs. Additionally, our commitment to disseminating knowledge about edtech and Lifelong learning through lectera.com/magazine serves as an educational resource. This platform allows us to reach a global audience, providing insights and information that demystify edtech and demonstrate its practical applications in daily life. In essence, through a combination of thought leadership, educational content, and public engagement, we strive to enlighten a broad audience about the potential and benefits of edtech. Our goal is to make continuous learning a universally accessible and integral part of people’s lives, thereby fostering an environment where the pursuit of knowledge is continuous, adaptable, and seamlessly integrated with the demands of modern living.

THE ART OF ELEVATION

MERYEM UZERLI

ACTRESS

INSIDER INSIGHTS

Actress MERYEM UZERLI shares her notes for women seeking success

"I would say that in the beginning of your journey it’s ok if you don’t know exactly who you are, as figuring that out is a part of the journey. You still can get successful without knowing yourself enough. But for staying successful and not disappearing again, you need to know who you are.

Beside that, consistency is key. No matter what, you are not allowed to give up. You must know what you want, you have to remind yourself of your goals, and if you don’t do that, your soul will do so. Because if what you‘re doing is your real truthful purpose, then there is no way of giving it up. No matter what.

And last but not least, putting yourself out there, and creating a big network, is always something which helps you to support others, and to get support for yourself."

MILA SMART SEMESHKINA

FOUNDER, WOMEN'S EMPOWERMENT (WE) COUNCIL AND WE CONVENTION

MILA SMART SEMESHKINA WAS INSPIRED TO ESTABLISH the Women's Empowerment (WE) Council and organize the WE Convention conference upon recognizing the significant lack of platforms specifically dedicated to female leaders, where they could convene, grow collectively, and inspire each other. "My vision was to create a place where women leaders could mentor and guide others, showcasing how to achieve goals with motivation and by being role models,” she says. "The concept was to establish an environment where women, acknowledged for their strength, power, and self-sufficiency, could channel their abundant energy productively. Essentially, the WE Council is a beacon for women acting as lighthouses, and for those seeking guidance to navigate their lives.”

BASED OUT OF DUBAI, THE WOMEN'S EMPOWERMENT Council has today grown into a community of 30,000 women from around the world. Its flagship event, the WE Convention, featured a stellar lineup of 65 speakers in 2023, which included notable names like model, author, and dietician Maye Musk, Wildberries founder and CEO Tatyana Bakalchuk, and Build an Empire CEO Elena Cardone. In 2024, the two-day WE Convention is set to feature more than 100 speakers, including Maria Sharapova (world-class tennis champion, investor and entrepreneur), Carla Bruni (singer, supermodel and the former first lady of France), Karen Wazen (digital entrepreneur), Meryem Uzerli (actress), and many more.

BUT THE STELLAR LINEUP OF SPEAKERS IS NOT THE ONLY STRENGTH OF THE CONFERENCE- its uniqueness is in the content that the many extraordinarily successful women will share with attendees. "At our events, successful women share their 'recipes' for success- detailing the specific actions they took, the challenges they overcame, and the pathways they followed,” Semeshkina says. "These narratives are akin to recipes in cooking; each includes a set of ingredients (actions and strategies), mixed and prepared in a unique way. The same principle applies to career and business success: the foundational elements are similar, but the final outcome is uniquely flavored by each individual's journey.”

Our aim is for

attendees to leave with tangible success stories, whether it's doubling their income, expanding their business, or advancing in their careers. We seek measurable and practical outcomes that result directly from the strategies discussed at the WE Convention. “ ”

Another strength of the WE Convention, Semeshkina continues, is an atmosphere of camaraderie and support. “It is a stark contrast to the often-perceived notion that women in success-driven environments compete and undermine each other,” she explains. "Instead, when brought together with a shared vision of success and a common worldview, an incredible atmosphere of positive and constructive networking emerges. Women help and uplift each other, creating an environment of mutual support and collaboration.”

FOR THE 2024 EDITION OF THE WE CONVENTION,

Semeshkina has chosen a topic that is often shrouded in hesitation, yet crucial for empowerment: money. "The discourse usually revolves around self-development and spiritual growth, which are vital; however, there's an urgent need to address the practical aspects of financial empowerment and career success,” she says. "It’s about time we openly discuss why earning money, achieving career milestones, and having the autonomy to make choices matter significantly.” This year’s event will therefore delve into success strategies, discussing the importance of financial independence and career advancement, and offering insights into stabilizing and growing businesses. "Our aim is for attendees to leave with tangible success stories, whether it's doubling their income, expanding their business, or advancing in their careers,” Semeshkina says. “We seek measurable and practical outcomes that result directly from the strategies discussed at the WE Convention.To facilitate this, we’re not just hosting inspiring speakers on the main stage, but also organizing hands-on workshops.”

AS FOR HER PLANS FOR THE FUTURE, Semeshkina aims for the WE Convention to become more widely recognized, attracting a larger number of women who aspire to be part of the WE Council community. "Specifically, our goal is to significantly increase participation in our annual conference,” she says. “Instead of hosting 2,000 attendees, we're aiming for 5,000, solidifying our position as the world’s premier forum for women leaders. By scaling up, we not only expand our reach, but also enhance our impact. As we become more prominent, we attract more influential speakers and thought leaders. This, in turn, enriches the experience for our attendees, offering them exposure to a wider range of ideas, experiences, and insights shared by our role models and speakers. The increased visibility and the quality of discourse at our events will empower more women to embrace and act on the messages, strategies, and ideas presented."

INSIDER INSIGHTS

Mila Smart Semeshkina shares her tips for achieving success

} Define your vision clearly "The first step towards success is to have a crystal-clear understanding of what you want. Define your primary goal, and envision your future in specific terms. It's crucial to know precisely what you are aiming for– this clarity will guide your decisions and actions."

} Take bold actions "Success demands action. Don’t hesitate to move forward, and take steps towards realizing your dreams. Embrace the courage to engage in activities that bring you closer to your goals. Overcoming fear and inertia is essential in the journey towards success."

} Embrace continuous learning "The third key is to remain open to new learning and experiences. Be receptive to people and opportunities around you. Constant growth and adaptability are vital in an ever-changing world. This openness not only enhances your skillset, but also keeps you versatile and prepared for unexpected changes."

BIG GOALS BOLD CHOICES

THERE IS A LOT ONE CAN LEARN ABOUT BUILDING BUSINESSES

from Emirati serial entrepreneur, public speaker, and reality TV star Sara Al Madani- after all, she started up her first venture at the age of 15. And according to her, there is one particular lesson that other entrepreneurs often find hard to learn, or even accept and admit to themselves- and that is to not let themselves, as founders, be be held hostage by their ideas and ambitions of the past. This, as it so happens, is the philosophy that governs the current stage of Al Madani’s own entrepreneurial journey.

"At the moment, my business direction has changed,” Al Madani says. "I’ve been on a self-discovery journey where I found my purpose, and I did a lot of healing work. I realized that many of my businesses are things I'm not passionate about, and don't align with my purpose. I had to restructure them to align with my purpose, which was the biggest change in the past three years. The most rewarding part is the growth, bringing an idea to life, learning, building, making something happen, and creating. The most difficult aspect is dealing with failure, learning, bouncing back, and curveballs. But if you're passionate, these challenges are just bumps in the road.”

It is therefore Al Madani’s belief that entrepreneurs should let their ideas evolve, and this is one of the points she often raises during her

many public speaking engagements. Indeed, Al Madani has delivered over 200 keynote speeches, during which she’s known to open up about her personal development, and, in the process, break many stereotypes about Emirati women as well. "As a public speaker, being Arab and Emirati, and outspoken, I face negativity and backlash for breaking cultural barriers,” she says. "I don't deal with negative comments, because I see them as projections of others' internal issues. I focus on gratitude and internal peace, which shields me from negativity.”

I don't deal with negative comments because I see them as projections of others' internal issues. I focus on gratitude and internal peace, which shields me from negativity “ ”

Al Madani’s penchant for setting herself apart can also be seen in her participation as one of the six women featured in The Real Housewives of Dubai, the regional version of the reality television (TV) series originally created by American network, Bravo. "The reality TV show came into my life unexpectedly, and while it is time-consuming and mentally taxing, it's rewarding and enjoyable,” she says. "It’s a platform to share my voice globally, fix misconceptions about Middle Eastern women, and promote my mission.”

Now, while the second season of The Real Housewives of Dubai is set to launch later this year, Al Madani has been busy with the first part of 2024 launching two new businesses: education platform for

personal development The Others, and health and beauty brand Ficks. So, with all of what she has on her plate, one has to wonder: does she have room for any new plans? "I don't plan much anymore, I live in the now,” she replies. "I set goals, but it's okay if I don't meet them." This statement by Al Madani offers a peek into how she perceives success today, and it’s an ethos that she includes in her advice for all the entrepreneurs out there today. "Firstly, define success on your terms," Al Madani says. "My daily success is measured by what I do for myself, and then for others. Secondly, just start. Your journey is unique, so take the risk; it's rewarding. There's no perfect time, so make the time right."

BETTER ASK ANNA

BETTER

ASK

ANNA,

ANNA ZINGAREVICH

FOUNDER AND CEO, BETTER ASK ANNA

BRINGING MORE THAN A DECADE OF EXPERIENCE TO THE PROJECT, ZINGAREVICH EXPLAINS THAT BETTER ASK ANNA OFFERS THE WORLD A NEW, UNIQUE EXPERIENCE AND SYSTEM FOR MANAGING PERSONAL STYLE AND LIFESTYLE.

AN EXCLUSIVE SERVICE FOR MANAGING PERSONAL STYLE and lifestyle, is set to launch during the Women's Empowerment Convention on April 20-21, 2024. "Better Ask Anna is founded on the legendary traditions of British butler culture," says Anna Zingarevich, founder and CEO, Better Ask Anna, ahead of the launch. "We can responsibly say that Better Ask Anna is a service that takes the quality of an organized life system to a fundamentally new level, freeing up our clients' invaluable time to focus on what really matters in their lives."

THE RANGE OF SERVICES OFFERED BY BETTER ASK ANNA is both extensive and exclusive- your personal manager and stylist will ensure an individualized approach to managing your wardrobes around the world, guaranteeing that every need will be met with exceptional attention to detail regardless of the destination and occasion. In-depth style analysis and individually calculated consumption formulas allow the Better Ask Anna system to economize their clients’ wardrobe funds, saving their budgets and time. In addition, services for digitizing the wardrobe, individual dressing room design, and even training the client's staff in wardrobe management and care for delicate and collectible clothing will ensure the preservation and value of your wardrobe.

THE COMPANY’S COMPETITIVE ADVANTAGE is not only the extensive range of services, but also a line of luxury products for wardrobes. From essentials crafted at Italian manufactories, to a signature line of perfumery and individual clothing care products, Better Ask Anna transforms wardrobes into an oasis of elegance, aesthetics, and dreams. Bringing more than a decade of experience to the project, Zingarevich explains that Better Ask Anna offers the world a new, unique experience and system for managing personal style and lifestyle. The company's mission is to contribute to the global culture of conscious consumption by enhancing the quality and culture of high living standards. "We are proud to offer a service that will not only satisfy the needs of discerning clients, but also exceed their expectations,” Zingarevich concludes. With Better Ask Anna you will reach new horizons in your perception of life. Register on betteraskanna.com for an initial consultation.

BIG GOALS BOLD CHOICES WE CONVENTION

DR. GIOVANNA GRAZIOSI CASIMIRO

HEAD, METAVERSE FASHION WEEK

PROFESSOR IN TECHNOLOGIES FOR FASHION, INSTITUT FRANCAIS DE LA MODE, PARIS

"A

PRODUCER'S LIFE

ISN'T GLAMOROUS,”

declares Dr. Giovanna Graziosi Casimiro, a Web3 strategist with a Ph.D in extended reality (XR) technologies, who is also the Head of Metaverse Fashion Week, a role she started while working at 3D

virtual world browser-based platform

Decentraland. "For me, a typical day is handson, dealing with client and brand crises, and finding unexpected solutions for last-minute challenges.” And given her specialization in XR solutions, virtual worlds, and physical computing, Dr. Graziosi Casimiro is uniquely positioned to lead the Metaverse Fashion Week, which annually takes place across multiple metaverses, housing virtual storefronts of numerous global brands.

Dr. Graziosi Casimiro’s involvement with Web3 traces back to 2017 when she began exploring the crypto anarchy movement and opensource culture, and it was in 2021 that she formally entered the Web3 realm as Head of Events at Decentraland, subsequently assuming the role of Head of Metaverse

INSIDER INSIGHTS

Dr. Giovanna Graziosi Casimiro shares her notes for Web3 enthusiasts

} Put effort into both diligence and efficiency

"Devote time to study and broaden your knowledge. Challenge yourself to step out of your comfort zone, and explore new territories beyond what you already know."

} Embrace critical thinking

"Resist jumping on trends simply because they're popular. Instead, challenge the status quo, and lead the way by questioning everything, and pioneering new ideas."

} Web3 revolves around people “Web3 is not just about tools, which are bound to evolve and become obsolete over time. Therefore, prioritize collaborative efforts, community engagement, and collective project development. Establish a robust and reliable network of talented individuals to collaborate with."

Fashion Week. Since 2022, she has also been a faculty member at the Paris-based higher educational institution Institut Français de la Mode, where she teaches courses on innovation and immersive technologies.

DR. GRAZIOSI CASIMIRO THEREFORE SEEMS the right person to ask how embracing bold choices leads to innovative breakthroughs, and she replies by pointing out that humility is essential in her line of work. “In an innovative space, you must be prepared for a volatile environment, where ideas are constantly revisited,” she says. "Discourses like 'I've been doing this for 20 years' may not always be effective. It's not about the length of your experience, but your ability to change, adapt, and collaborate. Moreover, in the Web3 space, new ideas require patience, and not everything should revolve around money. Good ideas flourish before capital, and eventually, they become self-sustainable.”

RESIST JUMPING ON TRENDS SIMPLY BECAUSE THEY’RE POPULAR. INSTEAD, CHALLENGE THE STATUS QUO, AND LEAD THE WAY BY QUESTIONING EVERYTHING, AND PIONEERING NEW IDEAS.

SUCH A PARADIGM WOULD ALSO EXPLAIN THE ETHOS that governs Dr. Graziosi Casimiro in her career. "There's still so much more I aspire to contribute to this community, and I hope to leave a lasting legacy beyond my time, resonating with future generations,” she says. "My personal motivation extends beyond the confines of this universe's physics and theories. As a passionate

fan of science fiction and theories like the multiverse and string theory, I've always been intrigued by the possibilities they suggest for transcending the limitations of our reality. Additionally, I've been fascinated by the intersection of technology and the human body, contemplating how our definition of humanity will evolve in this era and beyond.

ELINA LANDMAN

COGNITIVE PSYCHOTHERAPIST AND EXECUTIVE COACH

THE RICH CAREER OF ELINA LANDMAN, a cognitive psychotherapist and executive coach, has given her a unique insight into the barriers that prevent women from reaching leadership positions. With degrees from a number of notable institutions, including the Institute of Gestalt Therapy and Counseling, the Eastern European Institute of Psychoanalysis and International Business Coaching University, and the Albert Ellis Institute in the USA, she has dedicated her career to helping women overcome several career-related limitations. According to her, women are naturally self-demanding, and they set high expectations for themselves, which "affects their growth in leadership positions.” At the same time, Landman continues, women often suffer from having a fixed mindset. "The bottom line of negative beliefs is to distinguish between two key concepts- a fixed mindset, and a growth mindset,” she explains. "While a fixed mindset reinforces our limitations, a growth mindset gives us a chance and faith in ourselves. Research has proven that a growth mindset drives progress. We can outgrow and overcome our limiting beliefs if we reframe them, and stop seeing them as extremes.”

SO, WHAT STEP-BY-STEP APPROACH would Landman advise women to take in order to change their fixed mindsets? "Determine which group the limiting belief that you have belongs to,” she replies. "According to the author Robert Dilts' classification, limiting beliefs can be divided into three broad categories based on the feelings that a person hashopelessness, helplessness, and underserving.” Once they do this, Landman says that women should work on constructing a new value system for themselves. "I always say that, if we know what failure and disappointment are, then we can have a different experience by noticing where we were satisfied with

ourselves. Such stories are difficult to remember, but everyone has them, and they are priceless for working on changes.” Finally, as the last step, women should make it a

point

to confront negative

beliefs

about themselves. “For

example, if a person has difficulty realizing and accepting their abilities, in their success

stories, we will definitely find evidence that they indeed possess these abilities." In this way, Landman concludes, the person can demonstrate these abilities, and then react better in future similar situations, leading to a positive outcome.

INSIDER INSIGHTS

Elina Landman offers tips for maximizing one’s productivity

} Stop writing your plans; start planning your time "These four points will help you move from internal chaos to clear actions- things that need to be done first, plans that need to be completed without hesitation, what you cannot do, and what you can delegate.”

} Keep a list every day for two weeks where you answer two questions “The first question is about one action that you will stop doing today, because it interferes with your time management. The second question is about one action that you will immediately start doing, because it helps you manage your planning and feel calm."

} Check yourself and your actions once a week “Check yourself by using these five criteria- what gave you strength and energy, what aroused your interest, what inspired you, what important meaning you demonstrate, and what actions you performed at the limit of your abilities and talent."

“THE BOTTOM LINE OF NEGATIVE BELIEFS IS TO DISTINGUISH BETWEEN TWO KEY CONCEPTS - A FIXED MINDSET, AND A GROWTH MINDSET. WHILE A FIXED MINDSET REINFORCES OUR LIMITATIONS, A GROWTH MINDSET GIVES US A CHANCE AND FAITH IN OURSELVES.”

MISHAAL ASHEMIMRY

VICE PRESIDENT FOR DIVERSITY INITIATIVES AT THE INTERNATIONAL ASTRONAUTICAL FEDERATION, AND FOUNDER, MISHAAL AEROSPACE

WHILE MISHAAL ASHEMIMRY

CURRENTLY serves as the Vice President for Diversity Initiatives at the International Astronautical Federation (IAF), the Paris-based international space advocacy organization, and as a special advisor to the CEO of the Saudi Space Agency, she is also an entrepreneur, having founded Mishaal Aerospace in 2010 to pursue her ultimate dream of building rockets. Now, looking at how her career trajectory has led her to where she is today, it is quite understandable why her advice for aspiring female scientists starts with her saying, "The view from here [the top] is pretty amazing! So, don't let anyone clip your wings. The sky, as they say, isn't the limit– it's just the beginning!”

ASHEMIMRY IS TODAY PERHAPS best known as the first female aerospace engineer in the GCC, but she is also an entrepreneur, commercial pilot, speaker and influencer. But when she was starting in this field years ago, she remembers chasing rockets as not exactly being the most conventional path for a young girl in the Gulf region. "There were definitely many hurdles [at the beginning],” she says. "The first one was the fact that

aerospace engineering wasn’t available in Saudi Arabia at the time. Consequently, I had to start my journey early from middle school and high school to prepare to get into aerospace engineering. Hence, I lived in the US most of my life away from my mom. This was tough, but necessary to get to where I am today." Ashemimry thus went on to earn a master's of science degree in aerospace engineering from the Florida Institute of Technology in the US, as well as two bachelor's of science degrees -in aerospace engineering and in applied mathematics- from the same institution. "During my master’s degree, I was fortunate to get funding for nuclear thermal rocket research from the US’ National Aeronautics and Space Administration (NASA) Marshall Space Flight Center, which was and still is my favorite engineering effort,” she recalls. "I was very eager to continue the next level of this research into a doctor of philosophy degree, but unfortunately, NASA’s budget for space nuclear research got cut, so I could not continue this research into another degree.”

ASHEMIMRY THEN STARTED HER PROFESSIONAL CAREER WORKING at the Missile Systems’ Aerodynamics

THE

AS THEY SAY, ISN’T THE LIMIT– IT’S JUST THE BEGINNING!”

BIG GOALS BOLD CHOICES WE CONVENTION

INSIDER INSIGHTS

Mishaal Ashemimry shares her advice for women

} Be passionate about your field "Pick careers you are passionate about, because if you have a passion for something, no matter how hard it gets, and trust me, it will get hard, one’s passion will be the driver to continue."

} Be comfortable with discomfort "I recommend learning as much as you can about your chosen field through formal education, individual research, and knowledge acquisition by all means. Next comes experience through working in one’s field, and putting oneself in uncomfortable and challenging situations. Then, teach what you know, because it will enable you to explain complex concepts to others that may not understand it, pushing your creativity.”

} Be committed to success (regardless of setbacks) "Welcome failure, as one learns more from failure than from success. I always say, 'Failure is the seed from which success grows.’"

Department at American multinational aerospace and defense conglomerate Raytheon, where she contributed to 22 different rocket programs. However, the aerospace job market started slowing down in 2010, and companies started laying off rather than hiring. "I left Raytheon, and then, it was difficult to find other jobs in the market,” Ashemimry remembers. "As a result, I was faced with either moping around and waiting for a job opening at some aerospace company, or starting up my own. I was faced with either leading or following- I chose leading.” Starting her rocket company, Mishaal Aerospace, Ashemimry was confronted with two types of difficulties- technical and fundingrelated. "Every technical setback became a stepping stone,” she says. “It taught me resilience, the importance of collaboration (because let's face it, rockets are a team effort!), and the power of creative problem-solving,” she says. "When it comes to funding, searching for investors took me two and half years, because aerospace is not an easy field to attract investors (it is too risky for the average type of investor), while those that appreciate it had already invested in other rocket companies.” However, despite such problems, Ashemimry has never regretted going down the entrepreneurial route. “In starting your own business, you become in control of your achievements, regardless of society’s reservations or whatnot,” she declares. "However, as female business owners, we do get recognized by the community once one achieves a particular goal, and we get to be in the spotlight faster.”

AS MUCH AS HER ENTREPRENEURIAL JOURNEY IS trailblazing for young girls in the Arab world who are interested in the realm of science, Ashemimry's work for international organizations is equally dedicated to inspiring change for the better- for instance, through her work at the IAF, she is actively contributing to increasing gender, geography, and generational diversity in the space sector. "In an effort to do this, we have created a committee called the Inclusion, Diversity and Equity Administrative Committee (IDEA), focused on developing initiatives and programs to facilitate and encourage diversity in the sector,” she says. "One such initiative is the diversity checklist, which will be shared with all member organizations at the IAF that is meant to establish each organization’s baseline statistics for different categories, and invites them to commit to key performance indicators for their diversity for the next three years. These and many other programs, like the 3G (gender, geography, and generational) Diversity Awards, are intended to encourage and recognize organizations to do more for diversity."

EMON SHAKOOR

FOUNDER AND CEO, BLOSSOM ACCELERATOR

FOR EMON SHAKOOR, FOUNDER AND CEO OF BLOSSOM ACCELERATOR

Saudi Arabia's first tech-inclusion accelerator and ecosystem builder, the most rewarding aspect of entrepreneurship is that one is no longer waiting for change to come. “You create that change every day,” she says. “It is also about being able to actually execute on a vision you’ve been working on, and then seeing it serve thousands of people and positively changing their lives.”

Taking matters into her own hands seems to be a personal feature of

Shakoor. Having grown up suffering from epilepsy and daily seizures motivated her to study the brain, which then led to her becoming a neuroscience researcher who worked in clinical drug trials. She was in California, US, while undergoing this personal transformation, when it brought about a new opportunity that she was keen to seize. "The Bay Area was flooded with innovation, and everyone around me was coding together their next startup, and raising from venture capitalists,” Shakoor recalls. "So, it wasn’t long before I decided to also start a company out of California, and take advantage of my scientific background to test and either confirm or deny the thesis or problem statement behind the company itself. It is in that experience of starting my first company and navigating the startup ecosystem in California that I decided to move back to Saudi Arabia, and build a startup ecosystem back home that was later coined Blossom Accelerator.”

BLOSSOM ACCELERATOR SPECIALIZES

IN EXECUTING and operating all kinds of entrepreneurship and innovation programs to enable companies to start, scale, and succeed; today, its alumni includes more than 3,000 startups across five countries. Plus, it was thanks to the work that Shakoor did in helping Blossom Accelerator founders raise funds that she was inspired to also join the ranks of startup investors. "As an angel investor, I invest in around five early stage companies per year, and I work with them closely as an advisor in sectors I believe I can add value to,” she says, while adding that she also serves on the opportunity committee at Oqal, Saudi Arabia's largest angel investment group. Shakoor is also a venture partner at Oryx Fund, a London-based US$50 million fund dedicated to investing in early stage companies across the MENA region. "We primarily invest in five verticals, edtech, healthtech, fintech, logistics, as well as B2B enterprise software solutions, and we are actively looking for companies in our target verticals at the pre-seed and seed stages, as we continue to build our portfolio,” Shakoor says.

The greatest project you’ll ever work on is yourself. If you are constantly the best version of yourself, you’ll bring thought leadership and creativity to everything that you do.

NOW, FOR ALL THE ACHIEVEMENTS SHAKOOR HAS HAD through the course of her entrepreneurial trajectory, she is also emphatic about telling those wanting to follow her lead to be prepared for what is almost certainly going to be a long, daunting, and lonely journey. "There are constantly new obstacles that no one can prepare you for, and it is 100% the responsibility of the CEO to constantly mitigate challenges, risks, and ensure sustainability and continuity,” she concludes. “And that is no easy feat.”

INSIDER INSIGHTS

Emon Shakoor's tips on setting goals and achieving them

} Be confident and dream big "Don’t play small. Push yourself to accomplish and achieve the highest measures of success, and stay extremely focused on that mission until it is achieved. You can only do it if you believe in yourself.”

} Have a very clear goal “It should be an ambitious three- to five-year goal, and you should always be reflecting back on it, and amending it. The greatest project you’ll ever work on is yourself. If you are constantly the best version of yourself, you’ll bring thought leadership and creativity to everything that you do.”

} Stay authentic to yourself, always "Don’t allow the world to tell you who you should be, or what you should do. You already know- you just need to follow your curiosity and gut. And in the process, only surround yourself with people and friends who genuinely care about your success and growth."

CHOICES

NYLA KHAN

FOUNDER, CASA DA LOUISA

FOR NYLA KHAN, working in the field of early childhood education is not just a career but her life's calling- and there is a deeply personal reason for it. "When I was just a child, I faced challenges that could have defined my future, but thanks to the support of

my family, I found the strength to overcome those obstacles,” Khan explains. "Yet, I couldn't shake the realization that not every child has the same support system. My motivation to work in early childhood education is driven by the belief that every child deserves a chance to thrive, regardless of their circumstances. I've seen firsthand the transformative power of education to heal wounds, instill resilience, and unlock boundless potential.”

Since then, Khan has worked across five continents and more than 25 counties on

INSIDER INSIGHTS

Nyla Khan shares her tips for women in business

} Build a strong support system around you “Be selective about who you let in to your life, and make sure they are genuine cheerleaders. Don’t be afraid to lean on them when you need that support, advice, or just simply giving you some time to be heard.”

} Be kind to yourself, and build a self-care routine “I’ve always carried this saying with me: you can’t love others if you don’t love yourself first. As someone who struggles with two chronic pain conditions, it’s taught me how essential it is to prioritize your emotional and physical wellbeing.”

} Embrace your weaknesses and failures “There is no entrepreneur that hasn’t experienced some type of failure, so don’t be intimidated if you do. What doesn’t kill you makes you stronger. So, don’t give up if you genuinely believe in what you are pursuing, but also have the courage to admit when something isn’t working as well.”development. Establish a robust and reliable network of talented individuals to collaborate with."

issues ranging from educating men on sexual violence in Brazil, education policy in Washington D.C., early education across the UAE, traumainformed education for Syrian and Iraqi refugees in Greece, to artificial intelligence-powered literacy in the Maasai Mara, Liberia, and multiple sub-Saharan African regions. "I believe that by investing in early childhood education, we're not just shaping the minds of today; we're building a better tomorrow for generations to come,” Khan says. “And that's a journey I'm honored to be a part of."

“I BELIEVE THAT BY INVESTING IN EARLY CHILDHOOD EDUCATION, WE'RE NOT JUST SHAPING THE MINDS OF TODAY; WE'RE BUILDING A BETTER TOMORROW FOR GENERATIONS TO COME. AND THAT'S A JOURNEY I'M HONORED TO BE A PART OF.

TODAY, KHAN IS THE FOUNDER OF CASA DA LOUISA (CDL) GROUP, an education group operates across the entire spectrum of educational solutions, from brick-and-mortar early education centers to cutting-edge educational technology and strategic educational initiatives. “It is named in honor of my grandmother, Louisa, and it embodies the resilience she instilled in me to overcome personal challenges,” Khan says. "Our footprint spans 25 countries, where we have made a profound impact on over a million children, teachers, communities, and individuals with our innovative solutions. From pioneering the first artificial intelligence-powered literacy centers in Kenya, Liberia, Ghana, India, and Nigeria, to developing affordable laptop solutions for teachers across East Africa, CDL has consistently pushed the boundaries of educational innovation.”

WHEN ASKED FOR HER INSIGHTS ABOUT BEING A FEMALE ENTREPRENEUR, Khan replies by saying that her perspective not only

on entrepreneurship, but on life in general, changed just about a year ago when she became a mother. "Motherhood has reignited my appreciation for the unique strengths we, as women, possess: the ability to juggle multiple tasks, to empathize deeply with others, and to endure both physical and emotional challenges with unwavering resilience,” she declares. "In today's rapidly evolving world, where technology often replaces technical skills and the demand for soft skills grows, these abilities are invaluable.” Here, Khan admits that balancing the demands of work with the needs of a child can evoke a constant sense of guilt and pressure to prove oneself both as a competent mother and a successful professional; yet, she also highlights the positive side of things- for her, becoming a mother sparked new creativity and inspiration in her work. "It has strengthened my resolve to create a better future, not only for my child, but for all children,” she concludes.

Join Mila Smart Semeshkina, Founder and President of the Women’s Empowerment Council, for an empowering opening keynote that reveals the critical importance of financial independence for women. Drawing from her personal experience working her way up, Mila will discuss how building wealth enables women to become self-empowered, make pivotal choices in their careers and lives, and gain freedom. This compelling talk unravels why the WE Convention aims to inspire and equip women to take control of their financial futures, fostering a community where more women stand firmly on their own feet and openly discuss the often-taboo topic of money.

Young Emiratis are encouraged to believe that, in the UAE, nothing is ‘impossible’. ‘If we sit there and wait for our dreams to materialize, that day will never come. Many of us are really great at creating boundaries inside our minds’, says Sheikha Mozah. In her talk Her Highness will share how persistence, determination, hard work and open mind helped her to become the Captain Pilot in Dubai Police Airwing, the first member of the royal family to fly as a qualified commercial pilot for Emirates Airlines, and the first woman to pilot the AW609 tiltrotor, marking a key milestone for female pilots in the aviation industry. This keynote will serve as an inspiration to all young women who strive to overcome prejudices and imposed stereotypes, and take action.

In this dialogue, senior executives from corporate giants will discuss the major challenges and successes they encountered while rising to the top levels of corporate leadership. They will provide insights into the distinct barriers women face in attaining senior roles, reveal what motivated them to persevere, and share practical strategies and advice on achieving success in your own senior leadership journey, whether you’re an emerging leader or a seasoned executive.

Mila Smart

In our relentless pursuit of professional achievements, health often takes a backseat, yet neglecting well-being can paradoxically hinder career progress. Real-world outcomes show that individuals who place health at the forefront often outperform and outlast those who don’t. Investing in your physical and mental health isn’t just good for you—it’s smart business. By elevating your well-being on your daily to-do list, you’re building a solid foundation for enduring success. This approach not only sharpens your mind and focus but also equips you to manage stress more effectively and stave off burnout. Embrace the synergy of health and success, and watch how it transforms your professional journey.

Professionals in science, technology, engineering and mathematics have a major role to play in finding creative and sustainable solutions to the world’s complex problems ranging from climate change to depletion of natural resources to enabling accessible and safe space exploration. The panel discussion will feature outstanding women leaders and true role models who have excelled in aerospace, aviation, chemical engineering, marine science, and fintech. Through their remarkable achievements and insights, we aim to highlight the unique perspectives women bring in these domains, enriching scientific and innovation endeavors.

HH Sheikha Mozah bint Marwan Al Maktoum

Founder and President, Women’s Empowerment Council

Captain Pilot, Dubai Police Airwing

Mirna Arif

Dr. Saeeda Jaffar

Mary Gukasyan

Aby Sam Thomas Hoda Mansour

Sal Jafar

HH Sayyida Basma Al Said

H.E. Dr. Maryam

Mohd Fatma

Matar, MD, PhD

Anton Stepanenko

Najeeba Al Jabri

Mishaal Ashemimry

General

Senior Vice President & Group Country Manager GCC, Visa

Managing Director, Kraft Heinz Middle East & Africa

Mental Health Specialist. Founder, Whispers of Serenity Clinic and Not Alone Mental Health Campaign

Vice President, Environment, Health and Safety, EGA

Fireside chat

When Relationship is an Art

We’ll delve into the motivations driving women to pursue careers in STEM, the challenges they face in entering and staying in high-tech and science-driven careers.

Fireside chat

Swimming Upstream in a Conversation with Sara Al MAdani

In today’s world, where self-reliance is highly valued, finding genuine support is exceptionally rare and valuable. True support isn’t about solving someone else’s problems or carrying their burdens. Instead, it lies in the art of understanding, inspiring, and empowering one another amidst life’s various challenges and successes. Many men attribute their achievements to the nuanced support from their wives, who provide presence, cover weaknesses, and amplify strengths. Veronica Berti Bocelli, Vice-Chair of the Andrea Bocelli Foundation, embodies this ideal of support. She will discuss empowering his success while maintaining her independence, career, and charitable works, all while staying a loved and admired woman.

Every individual has distinct qualities and the potential to fulfill their aspirations. Often, those who conform to societal norms are driven by a fear of judgment, relying on the approval of others. Conversely, individuals who challenge these norms remain unaffected by external influences, holding their own perspectives and embracing risks to pursue their goals. In this talk, Sarah Al Madani, a prominent Emirati businesswoman, reality TV star, public speaker, and the recipient of over 140 awards in various fields, who runs nine businesses, has 68 tattoos, and has been married and divorced twice, will share how she remains focused on achieving financial success and resilience, balancing her personal and professional life while staying authentic to herself and not letting external forces dictate her beliefs.

Fireside chat Lunch

Panel discussion

Once Achieved, How Can Success Be Sustained: an Honest Conversation with Meryem Uzerli

Join us for an engaging fireside chat with Meryem Uzerli, the renowned German-Turkish actress. With over 25 TV and movie awards and nominations, Meryem has climbed the ladder of fame and has become an unstoppable force.

While Meryem’s iconic portrayal of the Hurrem Sultan in ‘The Magnificent Century’ may have propelled her to global recognition, Meryem’s narrative extends far beyond the realm of television. From her diverse portfolio of movies and shows to her unwavering commitment to women empowerment and societal causes, Meryem embodies the essence of a multifaceted artist with a purpose-driven mission. Throughout the conversation, Meryem will emphasize the importance of self-discovery and finding your true passion highlighting that while uncertainty may mark the beginning of one’s journey, clarity of purpose is essential for sustained success. Learn about the importance of self-discovery, consistency, and building networks in achieving one’s goals. Don’t miss this opportunity to hear from Meryem Uzerli on her inspiring journey in the world of entertainment and beyond.

Do You Have What It Takes to Be an Entrepreneur?

Note that the WE Convention program is subject to change.

While entrepreneurship is often romanticized as an exciting adventure brimming with endless possibilities and unparalleled freedom, the reality is seldom as glamorous. Beyond the stories of overnight successes and innovative disruptors who change the games, in reality, entrepreneurs often endure sleepless nights and face numerous challenges on their path to success. In this discussion, seasoned entrepreneurs from various business areas will reveal the key factors that transformed their initial ideas into successful enterprises.

Dr. Rumaitha Al Busaidi

Omani marine scientist and the youngest Omani woman to cross South Pole

Speaker

Speaker Moderator Moderator Moderator Speaker

Amnah Ajmal

Executive Vice President, Market Development, EEMEA, Mastercard

Speaker Speaker Speaker Speaker Moderator Speaker Speaker

Dr. Eng. Suaad Al Shamsi

Aviation Consultant, VP at Women in Aviation International Speaker

Sabinije Von Gaffke

TV Host and Founder, Impactfulness Ventures

Veronica Berti Bocelli

CEO, Andrea Bocelli Management Office and Vice-Chair, Andrea Bocelli Foundation

Martina Fuchs

International TV anchor, business journalist, expert on China and the Middle East

Sara Al MAdani

Serial entrepreneur, public speaker and reality tv star

Nimi Mehta

Meryem Uzerli

TV Host, Dubai One TV –Public Speaking Mentor & Founder, SPKR

Tala Michel Issa

HH Sheikha

Jawaher Bint

Khalifa Al Khalifa

Sarah Omolewu

Irina Shamilova

Vera Futorjanski

Senior Reporter, Arabian Business Actress

Chairperson, FUTURE8 and Board Member, NFINITY8 group

Managing Partner, Maven Global Access

Founder and Chief Designer, EIRINE Jewelry House

CEO & Founder, Veritas Ventures

Fireside chat

The Power of Online Communication: Connect, convey, Succeed

Panel Discussion

Money Won’t Make You Happy, Will it? Description

In today’s dynamic digital landscape, social media platforms are not just for interaction — they are powerful tools for influence. Amidst this wide accessibility, however, lies the complexity of discussing sensitive issues like vitiligo, body positivity, mental health, and refugee rights. Celebrity and entrepreneur with a remarkable 14 million followers, and committed activist, Karen Wazen, is set to share her valuable insights. She will discuss the importance of genuine engagement, mastering the art of idea conveyance, and using digital platforms to fulfill personal and entrepreneurial aspirations. Join Karen to explore the vast potential of connecting with varied audiences, skillfully navigating tough conversations, and leveraging social media to achieve personal and entrepreneurial goals. This is a chance to gain priceless perspectives on forging meaningful online connections and discovering new paths to success in the digital realm.

While wealth isn’t the only driver of happiness, it’s a significant factor. It’s natural to aspire to financial stability—not just for its own sake, but for the freedom and options it provides. Studies, such as the one by Kahneman and Killingsworth, have indicated that higher income levels are often associated with greater emotional well-being. This isn’t just about luxury; it’s about the autonomy to live life on your own terms, to support loved ones, and to feel secure. Financial freedom isn’t merely a measure of wealth; it’s the liberty to choose. Explore how you can enhance your financial wellness and take proactive steps towards a future where you’re in the driver’s seat of your own financial journey.

Dr. Eng. Suaad

Panel Discussion

New Era of Social Media Platforms: Insights, Technologies, and Strategies for Content Creators

Are you an aspiring or seasoned content creator seeking valuable insights and inspiration? Do you strive to engage your audience, craft exceptional content across various formats, and leverage cutting-edge technologies like generative AI? If so, this panel discussion on the future of the creator economy and the pivotal role of social media platforms is a must-attend event. Join us as we dive into the dynamic world of content creation and essential aspects of the creative process with esteemed social media experts such as Kinda Ibrahim, General Manager of Operations at TikTok METAPSA, Zaria Parvez, the creative force behind Duo Green Owl, Naila Al Khaja, the trailblazing Emirati female director who has made her mark on Netflix, and Ayesha Mubarak Ali, a Fusion-Tech Artist recognized in Forbes’ prestigious 30 Under 30 list. From crafting captivating content to leveraging emerging technologies, we’ll explore the strategies and best practices that drive success in today’s creator economy. Discover how to navigate the ever-evolving landscape of social media platforms and algorithms to maximize the reach and impact of your content on your audience.

Speaker

Fireside Chat

From Struggle to Strength: A Fireside Chat with Stephanie Rodriguez and Manizha

Join us for a heartfelt fireside chat with two remarkable women, Stephanie Rodriguez and Manizha, whose stories of resilience and courage inspire countless others. Stephanie, a successful entrepreneur, globally recognized TEDx speaker, humanitarian, and a Paralympic hopeful representing Australia in Paris 2024 in para-fencing, and Ambassador to The Global Fund.org, overcame the traumatic challenges of cerebral malaria and the loss of her feet.

Despite these obstacles, she continues to embrace life with determination, refusing to be defined by her circumstances. Her journey exemplifies the power of resilience and the human spirit’s ability to persevere in the face of adversity. Manizha, a shining star in the world of music, UNHCR Goodwill Ambassador and Co-founder of SILSILA Foundation created to support and protect people in difficult life situations, defies the norm and resists the societal pressure to pursue her passion for singing and expressing her true self. Despite being told she would never achieve fame due to her nationality, poor eyesight, and weight, she remained steadfast in her pursuit of her dreams. Through sheer perseverance and self-belief, she soared to incredible heights, captivating audiences with her talent and authenticity. Together, Manizha and Stephanie will share their real-life stories, offering insight into the inner strength, the transformative power of self-confidence and resilience that propelled them forward.

Moderator Moderator Speaker Speaker Speaker Speaker

Al Shamsi

Karen Wazen

Aviation Consultant, VP at Women in Aviation International

Moderator Speaker Speaker Speaker Speaker

Carol Glynn

Emon Shakoor

Katja Muelheim

Rania Masri

El Khatib

Ghizlan Guenez

Danae Mercer

Kinda Ibrahim

Zaria Parvez

Nayla Al Khaja

Digital Entrepreneur

Ayesha

Mubarak Ali

Financial Empowerment Coach, Owner of Conscious Finance Coaching

Founder & CEO, Blossom Accelerator

Founding Partner, Prestel & Partner

Chief Brand and Marcomms Officer, IMI

Serial Entrepreneur & Angel Investor, Founder, FForce

Journalist & Self Love Influencer

General Manager, Operations METAPSA, TikTok

Senior Global Social Media Manager, Duolingo

First Female Film Director in the UAE

Fusion-Tech Artist & Creative Director-Forbes under 30

Moderator Speaker Speaker

Stephanie Bretonniere

Founder & CEO, WE IMPACT.WORLD

Stephenie Rodriguez

CEO & Founder, WanderSafe. com, Parathlete

Manizha

Musician, UNHCR Goodwill Ambassador, Co-founder, SILSILA Foundation

Note that the WE Convention program is subject to change.

Fireside chat

Welcome Remarks

Keynote

Beyond Degrees: Learning in a Changing Era

Keynote Panel Discussion Panel discussion

The Future of Fashion Business Is Now: Disruptive Technologies for Successful Business Description

The Surreal World of Esla Schiaparelli

In order to live your life on your terms, work where you want, and bring your plans to life, you have to strive for constant self-development. In today’s rapidly changing world, formal education is no longer a guaranteed path to success. We need to continually update our knowledge and skills to maintain freedom of choice and achieve our objectives. The Chairperson of the Board of Directors of the Sheikh Mohammed bin Khalid Al Nahyan Cultural and Educational Institutions, HH Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, will impart her insights on becoming a lifelong learner and the importance of this skill in the 21st century.

Elsa Schiaparelli was an independent strong woman and a daring creative force who pushed boundaries, building bridges between worlds that were previously not linked and anticipating more than once what would become mainstream culture. Masterful fashion designer, visionary artist and exceptional businesswoman, her story is incredibly inspiring. Delphine Bellini, CEO of Maison Schiaparelli, will present the fabulous heritage of this revolutionary Parisian Couture House and its unexpected revival. She will share insights about Schiaparelli’s most iconic creations, her relationship with the most illustrious artists of the 20th century, and what animate, today, the creative spirit of the Atelier which, from Marlene Dietrich to Lady Gaga’s outfits, has never stopped innovating.

Tech It Easy: How to Befriend AI

Imagine a world where the boundaries between technologists and humanitarians are blurred – a reality we’re stepping into today. Technology, often perceived as distant and impersonal, is actually closer and more accessible than ever. You don’t need to be a tech genius to find your place in the age of AI. Today, technology is inclusive, opening doors for everyone. It’s time to embrace AI and leverage the tools it offers in both your professional and personal life. AI tools are not just about streamlining tasks; they’re about sparking creativity, validating ideas instantly, and automating daily routines to enhance your efficiency and ease your workload. Are we entering an era of new collaboration, where the way we work and interact with technology undergoes a fundamental transformation? Join us in exploring this exciting convergence.

Note that the WE Convention program is subject to change.

Join us for a thought-provoking panel discussion on the Future of Fashion Business, where entrepreneurial disruptors in the industry will share their insights. Explore how AI, On-Demand Manufacturing, Web3, and Virtual Identities are transforming the fashion landscape. Discover how these cutting-edge technologies are reshaping business strategies and paving the way for a more sustainable and innovative fashion industry. Don’t miss out on this opportunity to gain valuable knowledge and network with industry leaders at the forefront of change.

Speaker Speaker Moderator Speaker Speaker Moderator Speaker

Mila Smart Semeshkina

Founder and President, Women’s Empowerment Council

HH Sheikha Dr. Shamma

bint Mohammed

bin Khalid Al Nahyan

Chairperson of the Board of Directors, Sheikh Mohammed bin Khalid Al Nahyan Cultural and Educational Institutions

Delphine Bellini

CEO, Maison Schiaparelli

Dona Raz Levy

Andrea Prazakova

Ida Galich Moderator Speaker Speaker Speaker Speaker

Sabine Holl

Mahdis Gharaei

Former Head of Public Affairs, Africa, Middle East & Latin America, Google

Senior VP, Innovation, ESG & Gaming, Mastercard EEMEA

Vice President & CTO, IBM Middle East and Africa

Co-founder & CEO, the female factor

Dr. Giovanna Graziosi Casimiro

Nick Vinckier

Olga Leffers

Svetlana Bondarchuk

PhD in XR technologies, Web3 Strategist and Head of Metaverse Fashion Week

Director of Corporate Innovation, Chalhoub Group

Founder & Designer, LEFFERS fashion brand. Founder, Vintage Dream

Model, TV Host, Producer and Businesswoman

Fireside chat

Understanding Elite Performance: The Mentality It Takes to Defy the Odds

Lunch

Fireside chat

Panel Discussion

How Does She Do It?

An Insightful Interview with Carla Bruni

Transforming Cities for a Livable Future Description

A five-time Grand Slam winner, and one of just ten women in the open era to complete the career Grand Slam, Maria Sharapova is an international icon who has stopped at nothing on her path to professional success on-and-off the court. In this illuminating and empowering talk, Maria shares the lessons she learned from her career that have translated to her post-career and how an elite performance mindset helped her succeed throughout her life and continues to help her achieve her goals.

Carla Bruni is a successful singer and songwriter with a music career that has spanned over two decades. She has released six albums and sold over five million records. She is celebrated as a fashion icon with a modeling career that has seen her grace the cover of Vogue titles worldwide, and she has worked with several of the worlds best designers including Dior, Chanel, Saint Laurent, Givenchy and Prada. She is also a committed philanthropist. Among her many supports to charitable causes, she launched the Carla Bruni-Sarkozy Foundation to provide access to culture and education to disadvantaged populations in 2009. She was an Ambassador for the protection of Women and children to the Global Fund Against Aids Tuberculosis and Malaria initiatives.

Carla is respected for her ability to gracefully balance numerous roles in her life. As a mother and wife, and throughout her tenure as First Lady, she has remained inspiring; always combining her personal responsibilities with her professional aspirations. How does she manage it all? How does she remain steadfast in her career pursuits whilst navigating challenging roles, and how does she remain true to herself? In this interview, Carla will share her observations around nurturing goals, finding balance, remaining resilient, whilst pursuing passions across various life roles and circumstances.

Cities are evolving, and imagining them by 2050 can be an exciting yet challenging task. We might see innovations like flying vehicles, mega-bridges, and even buildings underground and underwater. Technologies like Big Data, IoT, and AI are set to become essential, living and breathing alongside us and even thinking with us. The ultimate aim of these advancements is to ensure a high standard of living and well-being for all city residents. Envision futuristic designs blended with technological solutions, lush green spaces, and environments that are both comfortable and secure. These developments are not just about infrastructure but also about opening avenues for creative and entrepreneurial potential. This is the vision for cities in the not-so-distant future. Dive into the most promising projects and ideas already taking shape in the MENA region, a leader in setting global urban trends, boldly showcasing what the livable cities of the future could look like.

Moderator

Mila Smart Semeshkina

Founder and President, Women’s Empowerment Council

Panel Discussion

Success Knows No Years

Keynote 20:00-23:00 Gala Dinner, Armani Hotel

The Tao-Art of Effective Leadership

Stereotypes in the workplace often focus on gender, race, and culture, but age-related biases are just as prevalent. Young professionals are frequently seen as too inexperienced for leadership roles, while older individuals are often dismissed as overqualified or just ‘past it’. Yet, research presents a varied picture. MIT specialists found that launching a successful business is most optimal after age 40, despite the fact that about 40% of women start their entrepreneurial journeys before 20. What’s the key takeaway? There’s no ‘right’ time to chase your dreams. There is no universal sweet spot between the speed and ambition associated with youth and the experience and maturity that comes with age. The best time is simply when you choose to make a move. This panel addresses both internal and external age-related biases, explores the evolution of professional paths throughout adulthood, and champions the belief that age is just a number, not a determinant of success

Join business speaker, writer, and public figure Irina Khakamada for an insightful exploration into the essence of leadership. With this keynote, Irina will delve into how to discover and embrace your purpose, cultivate key personal leadership qualities, and harness your leadership skills to effectively navigate through challenges. She will discuss the importance of fostering self-belief, understanding the weight of responsibility, managing teamwork, and selecting successful paths in your career. Furthermore, Irina will unveil the secrets to sustaining lifelong leadership, adapting and thriving regardless of the circumstances.

Moderator

Maria Sharapova

World Class Tennis Champion and Entrepreneur

Speaker

Moderator

Speaker

Speaker Speaker

Speaker Speaker

Moderator

Speaker

Speaker

Speaker

Speaker

Mila Smart Semeshkina

Founder and President, Women’s Empowerment Council

Speaker

Dr. Louise Lambert

Giovanna Carnevali

Paula Yacoubian

Farah Naz

Elena Antonova

Elina Landman

Rima Manna

Eng. Maitha Alblooshi

Carla Bruni Mariam Hussein

Singer & Songwriter

Maja Antolovic

Director of Happiness and Wellbeing Programs, HappinessMatters!

Executive Director, Master Planning, ROSHN Group

Lebanese Political Activist & Lawmaker

Director of Innovation & ESG, AECOM Middle East

Architect, Designer, Founder & CEO, BURO ALL DESIGN

Elina Landman

Cognitive Psychotherapist, Executive Coach

Vice President ME, Nokia

Electronics Engineer, Youth Leader, and Scrum Master, ENBD

UAE Representative Office Director, Serbian Chamber of Commerce & Industry

Artist

Irina Khakamada

Business-speaker, writer, public figure

Note that the WE Convention program is subject to change.

DAY 1 April 20. ROUNDTABLES (LAWN)

Roundtables are 50-minute discussions with industry leaders, where you’ll have the opportunity to address the most pressing business and societal issues. All the participants will spread independently between open roundtables. Each roundtable focuses on a specific topic and is led by WE Convention speakers. Whether you’re a speaker or general attendee, you are welcome to participate and share your perspectives (REGISTRATION IS REQUIRED).

Whether you’re thinking about changing jobs, changing industries, or jumping into entrepreneurship, career transitions will affect you. When was the last time you took the time to reflect, review, and revise your career transition-making process? This discussion will unwrap the challenges faced when making career decisions and the strategies you can benefit from during the turbulent emotional process. Join us for a candid conversation that will leave you feeling inspired, empowered, and ready to take steps to catapult your career transition from where you are to where you want to be.

Let’s explore the essential steps and strategies for bringing your idea to life. From defining your vision and conducting market research to overcoming challenges and taking decisive action, we’ll discuss the practicalities and mindset needed to embark on your entrepreneurial journey. Register to participate in this roundtable to share and discuss insights, tips, and experiences to kickstart an idea with confidence!

This discussion will explore the unique needs and challenges faced by women entrepreneurs in the UAE, focusing on access to capital, funding barriers, and opportunities for growth and business acceleration. Participants will share insights, experiences, and strategies to support and elevate women-led startups in the region.

A transformative round table discussion led by a prominent Social Entrepreneur and Impact Influencer with a vibrant community of 2.9 million. Dive deep into successful strategies for integrating social impact into your business and career. This session is an invaluable opportunity for aspiring changemakers and professionals eager to make a meaningful difference. Gain practical guidance and insights from a leader in the field to elevate your impact.

We delve into the unique perspectives that women in the art world bring to their work and discuss how their identities, experiences, and societal roles intersect with their artistic choices. Join us as artist Suzi Nassif takes us on her journey of challenges and triumphs, of balancing artistic ambitions and personal lives, in addition to sharing strategies for overcoming obstacles and stereotypes.

Join us for an enlightening roundtable discussion led by Loubna Imenchal, a senior executive renowned for her leadership in male-dominated industries across more than 70 countries. This interactive session will explore the essence of effective management through the lens of leadership, focusing on leading with empathy, the importance of decision-making, and the art of inspiring teams towards achieving common goals. Whether you’re a budding manager or a seasoned executive, this roundtable will provide you with actionable strategies to elevate your leadership game and drive your team to new heights. Don’t miss this opportunity to learn from a leader who has navigated the complexities of global teams, network with industry peers, and empower yourself to become the leader you were meant to be.

Maria Vitoratos, Executive Career Coach & Head of MV Careers, MV Coaching & Consulting

Lara Varjabedian, Co-Founder, UBQT

Avneet Kohli, Co-Founder, StartUp Network Encubay

Nezha Alaoui, CEO, Women Choice, Social Innovator, Author, and Influencer

Suzi Fadel Nassif, Contemporary Artist and Founder, Al Mezzanine art space

Loubna Imenchal, VP / Head of Enterprise Business, Logitech AMECA

DAY 2 April 21 ROUNDTABLES (LAWN)

9:50 10:40

The Future of Luxury & Immersive Technologies Timing

Roundtables are 50-minute discussions with industry leaders, where you’ll have the opportunity to address the most pressing business and societal issues. All the participants will spread independently between open roundtables. Each roundtable focuses on a specific topic and is led by WE Convention speakers. Whether you’re a speaker or general attendee, you are welcome to participate and share your perspectives (REGISTRATION IS REQUIRED).

Roundtable No. 1

Note that the WE Convention program is subject to change.

In today’s rapidly evolving landscape, the intersection of luxury, digital transformation, and sustainability presents both challenges and opportunities for brands. As we navigate this critical juncture, the luxury industry must reevaluate its practices and embrace innovation for the greater good. This roundtable will delve into the concrete steps brands are taking in the realm of technologies and enhance customer engagement with immersive experiences. During the discussion, we’ll collectively explore the most impactful challenges facing the luxury industry and strategize on solutions.

Dr. Giovanna Graziosi

Casimiro, PhD in XR technologies, Web3 Strategist and Head of Metaverse Fashion Week

12:00 16:50

Roundtable No. 2

12:50

Roundtable No. 3

Towards the Empowered AI Mindset Understanding MENA Cross-Cultural Business Landscape

At the core of our journey with artificial intelligence, we find ourselves at a crossroads. Some react with excitement, others with fear. But what drives these polarized views?

Dr. Aymerich-Franch explores our societal experiences with AI through a psychological lens to answer this question. In her roundtable, Dr. Laura advocates for an empowered collective AI mindset. She highlights the overlooked need to address fears, unconscious biases, and limiting beliefs, which is crucial to ensuring a healthy human-AI coexistence, preventing competitive disadvantages, and enabling the evaluation of risk and opportunity from a non-biased approach.

The roundtable aims to foster meaningful dialogue and collaboration among attendees interested in cross-cultural business dynamics in the MENA (Middle East and North Africa) region, with a specific focus on empowering female leaders and fostering connections with like-minded individuals. Through interactive discussions, participants will explore strategies for navigating cultural nuances, overcoming challenges, and leveraging opportunities in the diverse business landscape of the MENA region.

Dr. Laura Aymerich-Franch, Emerging Tech Behavioral Scientist and Founder, Akazest

12:50

13:30

Roundtable No. 4

Living the Moments of Life

Roundtable No. 5

Roundtable No.6

The essence of achieving success, reaching goals, and obtaining desired results fundamentally hinges on one’s relationship with time. This relationship sets the groundwork for realizing an individual’s full potential. Growth, development, and execution all pivot around how we manage and perceive time. Our round table discussion will focus on exploring effective time management strategies, ensuring not only progress in one’s calling but also maintaining a harmonious balance and growth in other life facets.

The roundtable will delve deep into the dichotomy between progressive and natural/organic methods in health and beauty maintenance. It’s designed to provide a comprehensive understanding of when to be wary of advanced technologies and the circumstances under which organic methods might not suffice. This engaging discussion is set to shed light on the latest research and developments in the field, enhancing the knowledge and perspectives of all participants. This is a unique opportunity for experts and enthusiasts alike to gather and exchange knowledge, experiences, and views on two fundamentally different, yet equally important, approaches to health and beauty. The insights gained from this roundtable are expected to be invaluable for professionals and individuals interested in the evolving landscape of health and wellness methodologies.

Join us for a dynamic roundtable discussion on Financial Wellness, where experts share the approaches of empowering individuals to take control of their finances. Explore strategies to boost financial clarity and confidence, while uncovering innovative ways to instill strong financial skills in the younger generation. From practical tips for personal finance management to creative approaches for youth education, this conversation aims to inspire actionable solutions for a financially savvy future.

DAY 1 April 20 WORKSHOPS ROOMS (TOPAZ HALL)

Rana Alnasir-Boulos, Chairperson, Global Women Forum, Director International Business Development, EITEP

Elina Landman, Cognitive Psychotherapist, Executive Coach

Oxana Shturman, Strategic Development Director, Daigo

Amen Ghebre, Head of Wealth Advisory, Sarwa

The main stage program will be accompanied by parallel in-depth workshops to experience the approaches and practices of leading international experts in small groups. Attendees will have an opportunity to dive deeper into an area of interest, perfect their skills, discover new areas of development and express creativity.

Zaria Parvez

Senior Global Social Media Manager, Duolingo

Calculated Risk: How to Build a Social-First Brand

From hard-launching a parasocial relationship with Dua Lipa to walking the red carpet at the Barbie premiere, Duolingo has become a leader in churning out viral content. On TikTok, Duolingo’s account grew organically from just 50K followers to 10M+. The core to Duolingo’s strategy? Making Duo a creator. Look into a creator-first brand and how Duolingo’s social presence transformed #brandtok. Although not everyone has an unhinged mascot, the lessons Duolingo has learned can apply to any brand! Learn our 10 commandments about how to sustain momentum across audiences.

Elena Zhigalina

Head of Brand and Communications, zolar BREAK

Finding the Company Position in the Competitive Environment

In today’s dynamic business landscape, understanding your company’s position within the competitive environment is crucial for sustained success. It will help you to attract customers, stand-out and not over-invest in marketing. This workshop offers a comprehensive exploration of key aspects essential for effectively positioning your company amidst competition.

Key Aspects Covered:

• Customer Research. Which questions to ask, qualitative vs quantitative, you will prepare first questions yourself.

• Identifying Differentiators: we will discuss unique selling points and differentiators. You will work on differentiators for your company/ business/ idea.

Note that the WE Convention program is subject to change.

•

which proof-points we can offer from the product and services side. How to communicate with them.

• Long-term Relevance: how to understand what will be still relevant in 1-3 years from what you can offer already. You will try to predict yourself.

• Aligning with Stakeholders: how to agree on your Company positioning within the organisation, who should be involved.

Become a Better Negotiator to Reach the Deals You Want

We all negotiate every day. Whether you buy, sell, work on a multi-million-dollar deal or raise funding for your start-up, strong negotiation skills can make all the difference in your success. Selected as one of the most influential negotiation professionals globally, Lousin Mehrabi will share with you her ABC method on how to become a bulletproof negotiator. Don’t miss this opportunity to learn to have the authority, skills, confidence and calm you need to negotiate any deal, with anyone. This workshop is for company founders, executives and professionals who see value in reaching agreements, while maintaining strong relationships.

How to Leverage Storytelling to Achieve Your Big Visibility Goals

In the rapidly evolving professional landscape, becoming visible is not just about being seen—It is also about opening doors to opportunities and achieving your most ambitious goals. “How to Leverage Storytelling to Achieve Your Big Visibility Goals” is an immersive workshop designed to empower you with the art of storytelling as a strategic tool for your growth.

In this session, Bibigi delves into the essence of storytelling and its unparalleled power to elevate your personal and professional brand, ensuring you stand out in a crowded market. You’ll learn how your unique narrative can not only amplify your influence but also establish deeper, more meaningful connections with your audience—connections that propel you toward your aspirations.

Bibigi will guide you through overcoming the inevitable challenges and setbacks in your journey to visibility, offering practical advice on building ownership over your story. This workshop is crafted to equip you with the narrative tools essential for creating a resonant and enduring impact, transforming your story into your most powerful asset for achieving your visibility goals.

Key outcomes:

• Elevated Visibility: Learn to craft and articulate your story in ways that elevate your visibility, ensuring you are recognized and remembered in your field.

• Authentic Connections: Master techniques to establish authentic connections with your audience, making your message resonate deeply and create a lasting impact.

How to Build a Multi-Million Dollar Medical E-Learning Business from Scratch

Dive into an immersive experience of empowerment and triumph with dynamic entrepreneurs and twin sisters, Shabnam & Shaghayegh Safarzadeh, leading lights in the world of business, as they unveil the keys to building a multi-million dollar med-tech enterprise from scratch. Join us for a riveting workshop that celebrates the transformative power of self-belief, empowering individuals to conquer obstacles and reach unprecedented heights of success.

In this electrifying session, be inspired by the remarkable journey of these trailblazing Persian sisters as they break barriers, challenge conventions, and carve out their own path to greatness. Through compelling stories and practical insights, discover how to tap into your inner reservoir of strength and resilience, propelling yourself towards your boldest aspirations.

• Strategic Opportunities: Gain strategic insights on harnessing your story to unlock new opportunities, guiding you toward achieving and exceeding your professional objectives. Note

Get one-on-one coaching by industry professionals in the Mentoring Zone powered by the female factor, the global community for future female leaders. Elevate your career by securing a 15-minute one-on-one meeting with the right mentor. Chat with industry leaders from tech, design, health, neuroscience, and leading names behind your favourite brands during Mentor Sessions.

Danae Mercer, Journalist & Self Love Influencer

Topics: reaching out to content creators, working with influencers, reaching out to press, getting noticed by media, how to handle PR and comms, how to build your online presence

Dr. Laura Aymerich-Franch, Emerging Tech Behavioral Scientist and Founder, Akazest

Topics: how to train your brain for healthy success, emerging technologies for mental health, healthy adoption of AI in the organization (behavioral approach), emerging tech adoption and resistance (behavioral approach

Nimi Mehta, TV Host, Dubai One TV – Public Speaking Mentor & Founder, SPKR

Topics:

How to Find the Power of Your Voice, Master Body Language, Discover Your Alter Ego, Overcome The Fear of Public Speaking, How to Persuade With Impact, How to Structure Your Presentation/Pitch, How to Connect With Your Audience, The Art of Storytelling, Ways to Become Your Most Confident Self

Danae Mercer, Journalist & Self Love Influencer

Topics: reaching out to content creators, working with influencers, reaching out to press, getting noticed by media, how to handle PR and comms, how to build your online presence

Dr. Laura Aymerich-Franch, Emerging Tech Behavioral Scientist and Founder, Akazest

Topics: how to train your brain for healthy success, emerging technologies for mental health, healthy adoption of AI in the organization (behavioral approach), emerging tech adoption and resistance (behavioral approach)

Nimi Mehta, TV Host, Dubai One TV – Public Speaking Mentor & Founder, SPKR

Topics:

How to Find the Power of Your Voice, Master Body Language, Discover Your Alter Ego, Overcome The Fear of Public Speaking, How to Persuade With Impact, How to Structure Your Presentation/Pitch, How to Connect With Your Audience, The Art of Storytelling, Ways to Become Your Most Confident Self

Danae Mercer, Journalist & Self Love Influencer

Topics: reaching out to content creators, working with influencers, reaching out to press, getting noticed by media, how to handle PR and comms, how to build your online presence

Dr. Laura Aymerich-Franch, Emerging Tech Behavioral Scientist and Founder, Akazest

Topics: how to train your brain for healthy success, emerging technologies for mental health, healthy adoption of AI in the organization (behavioral approach), emerging tech adoption and resistance (behavioral approach)

Nimi Mehta, TV Host, Dubai One TV – Public Speaking Mentor & Founder, SPKR

Topics:

How to Find the Power of Your Voice, Master Body Language, Discover Your Alter Ego, Overcome The Fear of Public Speaking, How to Persuade With Impact, How to Structure Your Presentation/Pitch, How to Connect With Your Audience, The Art of Storytelling, Ways to Become Your Most Confident Self

Eman Al Awadhi, Vice President of Network and Cyber Security, Expo City Dubai

Topics:

Cybersecurity Measures for Protecting Smart Cities during Mega Events, Strategic Planning in Technology, Technology Investment Analysis, Mega Event Planning and Execution, Crisis Management and Contingency Planning, Compliance and Regulatory Guidance

Eman Al Awadhi, Vice President of Network and Cyber Security, Expo City Dubai

Topics:

Cybersecurity Measures for Protecting Smart Cities during Mega Events, Strategic Planning in Technology, Technology Investment Analysis, Mega Event Planning and Execution, Crisis Management and Contingency Planning, Compliance and Regulatory Guidance

Kristine Lasam, Managing Director, Accenture Song

Topics:

Inner transformation for a thriving exterior life, Leading with your heart: how to be an embodied leader, Living your purpose, where work is a vocation, Integrated mind, body and heart – the journey to well-being, Forging the company culture you desire, Building a network that rallies you, How to build a personal brand that converts

Kristine Lasam, Managing Director, Accenture Song

Topics: Inner transformation for a thriving exterior life, Leading with your heart: how to be an embodied leader, Living your purpose, where work is a vocation, Integrated mind, body and heart – the journey to well-being, Forging the company culture you desire, Building a network that rallies you, How to build a personal brand that converts

Eman Al Awadhi, Vice President of Network and Cyber Security, Expo City Dubai

Topics:

Cybersecurity Measures for Protecting Smart Cities during Mega Events, Strategic Planning in Technology, Technology Investment Analysis, Mega Event Planning and Execution, Crisis Management and Contingency Planning, Compliance and Regulatory Guidance

Kristine Lasam, Managing Director, Accenture Song

Topics: Inner transformation for a thriving exterior life, Leading with your heart: how to be an embodied leader, Living your purpose, where work is a vocation, Integrated mind, body and heart – the journey to well-being, Forging the company culture you desire, Building a network that rallies you, How to build a personal brand that converts

Ambareen Musa, CEO, YABI

Topics: Fundraising Scaling up Business models B2b model

Putting a team together

Employee culture

Iris Rachel Voskov, Partnership Manager - Apps, TikTok

Topics: AI for Apps in Marketing, Working in the big technology companies Moving and building your momentum in a new country, How to grow your Business at Tiktok

Ambareen Musa, CEO, YABI

Topics: Fundraising Scaling up Business models B2b model

Putting a team together

Employee culture

Iris Rachel Voskov, Partnership Manager - Apps, TikTok

Topics: AI for Apps in Marketing, Working in the big technology companies Moving and building your momentum in a new country, How to grow your Business at Tiktok

Ambareen Musa, CEO, YABI

Topics: Fundraising Scaling up Business models B2b model

Putting a team together

Employee culture

Iris Rachel Voskov, Partnership Manager - Apps, TikTok

Topics: AI for Apps in Marketing, Working in the big technology companies Moving and building your momentum in a new country, How to grow your Business at Tiktok

Rima Manna Vice President ME, Nokia

Topics: networking & building your brand, well being & embracing the work life balance journey, leadership & teamwork

Zachia Kamaliza, Human Resources Officer, Hyatt Centric Jumeirah Dubai

Topics: How to navigate your dream Job, The power of wanting to take it all, The positive side of doing the job you don’t like

Monica HernandezAlarcon, Africa and Middle East HR Director, General Motors

Topics: Leadership, Talent development, Multicultural environments, Equity – Diversity –Inclusion, Manufacturing from the eyes of HR, Network development, Personal Branding

Iphigenia von Moock-Tsipas, VP of Enterprise Marketing, Core42

Topics:

Navigating Corporate Culture, Cross-Cultural Collaboration, Advocacy and Philanthropy, Tech Skills Development, Career Advancement in Tech, Future Tech Trends, Overcoming Gender

Hannah Roberts, Product & Fintech Professional

Topics: How to validate an early business idea, Tools to get closer to product-market fit, Transitioning between startups and large corporations

Maysoun Ramadan, Global Diversity & Inclusion Partner, Roche Chief Diversity Office

Topics:

How to navigate a corporate career and life?

Career and your fulfillment

Speak up and find your voice

Gravitas, personal branding and your presence

Samsana Ismail, Head of Communication, Airbus Africa Middle East

Topics: Work-life balance, Analyzing your career steps, Corporate branding, Communications and public affairs, Employee engagement

Rima Manna Vice President ME, Nokia

Topics: networking & building your brand, well being & embracing the work life balance journey, leadership & teamwork

Zachia Kamaliza, Human Resources Officer, Hyatt Centric Jumeirah Dubai

Topics: How to navigate your dream Job, The power of wanting to take it all, The positive side of doing the job you don’t like

Monica HernandezAlarcon, Africa and Middle East HR Director, General Motors

Topics:

Leadership, Talent development, Multicultural environments, Equity – Diversity –Inclusion, Manufacturing from the eyes of HR, Network development, Personal Branding

Bias, Leadership Development Iphigenia von Moock-Tsipas, VP of Enterprise Marketing, Core42

Topics:

Rima Manna Vice President ME, Nokia

Topics: networking & building your brand, well being & embracing the work life balance journey, leadership & teamwork

Zachia Kamaliza, Human Resources Officer, Hyatt Centric Jumeirah Dubai

Topics: How to navigate your dream Job, The power of wanting to take it all, The positive side of doing the job you don’t like

Monica HernandezAlarcon, Africa and Middle East HR Director, General Motors

Topics:

Leadership, Talent development, Multicultural environments, Equity – Diversity –Inclusion, Manufacturing from the eyes of HR, Network development, Personal Branding

Navigating Corporate Culture, Cross-Cultural Collaboration, Advocacy and Philanthropy, Tech Skills Development, Career Advancement in Tech, Future Tech Trends, Overcoming Gender Bias, Leadership Development Iphigenia von Moock-Tsipas, VP of Enterprise Marketing, Core42

Topics:

Navigating Corporate Culture, Cross-Cultural Collaboration, Advocacy and Philanthropy, Tech Skills Development, Career Advancement in Tech, Future Tech Trends, Overcoming Gender

Bias, Leadership Development

Hannah Roberts, Product & Fintech Professional

Topics:

How to validate an early business idea, Tools to get closer to product-market fit, Transitioning between startups and large corporations

Maysoun Ramadan, Global Diversity & Inclusion Partner, Roche Chief Diversity Office

Topics:

How to navigate a corporate career and life?

Career and your fulfillment

Speak up and find your voice

Gravitas, personal branding and your presence

Samsana Ismail, Head of Communication, Airbus Africa Middle East

Topics: Work-life balance, Analyzing your career steps, Corporate branding, Communications and public affairs, Employee engagement

Hannah Roberts, Product & Fintech Professional

Topics:

How to validate an early business idea, Tools to get closer to product-market fit, Transitioning between startups and large corporations

Maysoun Ramadan, Global Diversity & Inclusion Partner, Roche Chief Diversity Office

Topics: How to navigate a corporate career and life?

Career and your fulfillment

Speak up and find your voice

Gravitas, personal branding and your presence

Samsana Ismail, Head of Communication, Airbus Africa Middle East

Topics: Work-life balance, Analyzing your career steps, Corporate branding, Communications and public affairs, Employee engagement

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