STRATEGY
Industry-Institute Linkages
initiatives trigger the industry’s interest in collaboration by helping them develop and train human capital, increasing the mind-share and image of the B-school. This kind of partnership model is still in the initial stages in India; • The research validates the above-mentioned statement that collaborative research is still in its infancy stage in India. Academicians regard case-writing, applied research and problembased consulting as a few of the most favoured and value-adding alliances. But these areas are not exploited by business schools, which lose out on an effective collaborative methods and innovative inputs; • B-schools are yet to effectively explore industry participation in student mentoring. Mentors, top professionals willing to impart knowledge and skills - bridge the gap between the classroom and the reality of the marketplace; • B-schools need to evaluate the effectiveness of modes employed by them objectively, so that the future course can be designed with specific goals and well-planned procedures; • B-schools have to move beyond the idea of “working with employers” towards the concept of “working with partners”. The collaboration should be dynamic, complex and synergistic, so both can benefit; and • Industry needs to be supportive and pro-active, and should foster joint partnership with B-schools.
Suggestions Since industry generally does not have a high opinion of academia’s capabilities, it is for the latter to take the initiative and break the ice. Some initiatives that could serve the purpose: • Including pro-active professionals from industry and business in syndicates and on boards of study; • Using practising professionals as part-time or guest faculty; • Securing training or project attachments in industry for senior students and research scholars; • Exploiting contacts with successful alumni; • Offering management development courses to industry professionals a safe and inexpensive trial interaction for the latter; and • Offering inexpensive, or, if necessary, free, consultancy to small and medium industries that cannot afford expensive consultants.
R. Gopal is Director, Dean and Head of Department of Business Management at the DY Patil University in Mumbai.
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EDUTECH March-April 2011
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