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DESIGNING TOMORROW
STRATEGIC DESIGN TACTICS TO CHANGE YOUR PRACTICE, ORGANISATION, AND PLANETARY IMPACT
October 2023
9789063696795 ? 29,99
Paperback 140 x 200 mm
256 Pages
Our planet is heading towards environmental tipping points that will trigger irreversible changes to the Earth?s biosphere, affecting every business and organisation. Whether you run an agency or work for a large organisation, we constantly make decisions about what and how we design and who we involve Driven by short-term goals, it is easy to miss how these decisions cause ripple effects that negatively affect ecosystems and future generations
Designing Tomorrow outlines a practical strategic design approach to involve planetary perspectives when creating products, services, and initiatives It introduces three pillars - networks, interventions, and partnerships - and tactics for designers, decision-makers, leaders, and anyone looking for ways to create a positive impact through the work they do
- Martin Tomitsch is a Professor and Head of the Transdisciplinary School at the University of Technology, Sydney with 18 years of experience teaching and doing design research
- Steve Baty has over 25 years of experience as a business founder, designer, keynote speaker, awards judge, IxDA president, conference organiser and speaker, and UX book club founder
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MAKE PRODUCTS THAT MATTER HOW TO USE RESEARCH, TESTING AND EXPERIMENTS IN PRODUCT DEVELOPMENT
November 2023
9789063696849 ? 29,99
Paperback
240 x 170 mm
280 Pages
Use the power of research to design products that matter You know you should be talking to customers and users but don't know how or what methods to use? That's where this book comes in!
This 'how-to' guide serves as your companion throughout the entire product development journey, right from the conception of an idea to landing products in the market Learn how to effectively use research, testing and experiments at each stage and discover how to apply pivotal concepts such as design thinking and product-market fit Gain in-depth knowledge about different methodologies, like focus groups, interviews, and heatmaps and learn when to deploy each one for maximum benefit
Kickstart your journey swiftly and affordably, with Make Products That Matter as your go-to reference, guiding you from ideation to post-launch.
CHLOE SHARP
- Chloe Sharp has a PhD and used grounded theory in her thesis and enjoyed building out frameworks
- Provided consultancy services across a 4-5 year period to SMEs, startups and public sector
- A research consultant, co-founder of a successful research consultancy and an internal innovation and product lead in a scaling business working with innovating products and services
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