Front cover: T-shirt design for Screenwriters & Actors of Hollywood, 2018.
Back cover: Bill Weber “up to something” at the age of four.
Second edition © 2023-24 by Bill Weber Studios. All rights reserved. This publication may not be reproduced, distributed, or otherwise transmitted without the express permission of the author. All designs are copyright by their respective owners. Printed in USA.
Bill’s work is a never-ending explosion of wit and ingenuity. The deep dive into Bill’s world leaves you with profound appreciation not only for his talent, but for the continuous thread of love for humanity, children, and the difference we can all make in a world that challenges us every day.
– Michael Breitner, American Express Publishing,
Former Director of Corporate Sales and Marketing
Bill’s contribution to our business has been enormous. He has helped design best-sellers, consult with corporate customers and solve manufacturing problems. Bill is creative, inventive and intuitive. He can size up a client in an instant and offer solutions that match their needs and our capabilities.
– Mark Lawrence
CEO, Trophyman.com and affiliated brands
Bill Weber's inventiveness and skill is unmatched. No matter the challenge, his boundless creative imagination rises to meet it. It's thrilling to see Bill's beautiful work collected in one place to experience its remarkable breadth and scope.
– Lesley Karsten Producer, That’s Not Tango
Bill has an innate sense of style and the ability to bring to life designs that capture the essence of any project. The breadth of his work is a testament to his attention to detail and representing ideas without unnecessary embellishment. The end result is the perfect design, no more, no less.
– Peter Singer Producer-Director, Democratic National ConventionThe logos in this collection of imaginative work are cleverly, thoughtfully, tastefully conceived. They are both educational and fun to view. Like intelligent, playful riddles, they invited me to spend some time with them and find the deeper connection they make to the purposes they serve.
Emmy-winning composerWith his design and copywriting skills, Bill helped our organization gain self-confidence and a sense of worthiness. He is an expert at communicating values.
– Rev. Hannah Hope Petrie
Unitarian Universalist AssociationBill Weber has been a benevolent force for connection throughout his life. Those of us who have engaged with his work have connected energetically not only with him, but with all of humanity.
– Liz Fernandez, DVMShort Life
– Stephen Cohn Author, Sacred Gifts of a
Award-winning projects have this
the page. Full listings and explanations of awards are on the Bill Weber Studios website.
ever since I started my own stationery business when I was in elementary school. My mother would bring me old
office supplies – obsolete letter-
head and address labels – from ‘ ve been up to something
her job and I would staple together notepads and hand-draw stickers for my family and friends.
Today, I design much more than notepads and stickers. I design animation, billboards, books, digital media, favicons, gizmos, gadgets, hang tags, packaging, posters, wayfinding systems, and anything else that the modern world asks me to dream up.
comprehensive collection of my work in a 30+ year career.
Some designs are simple, some are complex. Some are for longestablished businesses. Some are for launches. And some are just for love.
old problems and create new opportunities through design, storytelling, and sound business strategy. So you will see my contributions beyond the design world here, too.
I’ve developed best-selling products, launched magazines, named companies, set up camps and concert halls, and earned two patents.
You’ll also see my work in family media: children’s books, tv and theme park pitches, and product concepts.
It is my wish that “what I’ve been up to” connects you with your own creative spirit and the ambitions, hopes, and dreams of the people that I have been privileged to serve.
Bill Weber December 2022
Left-hand page: “Jupitor” label catalogs and comic books that I made in elementary school. I had big ambitions, so I named my company after the biggest thing I could think of.
enjoy an eclectic and creative career, alternating between the worlds of design, publishing, personal development, and entertainment. I’ve designed for Broadway, film, television, and print and received awards for my professional work.
After attending both the New Jersey School of Architecture and Parsons School of Design, I rose to become the publisher of magazines in the parenting, entertainment, and advertising industries.
I was privileged to be mentored by PEGOT (Pulitzer, Emmy, Grammy, Oscar, Tony) winner Marvin Hamlisch (A Chorus Line), Tony nominee Bill Gile (Very Good Eddie),and Emmy and Peabody winners Shari Lewis (Lamb Chop’s Play-Along) and John Burstein (Slim Goodbody).
My Broadway credits include work on the musicals Smile, Jean Seberg, and That’s Not Tango. I’ve designed for many independent films including I’ll Be Next Door for
Christmas, 42 Seconds, and The Happy Side. For TV, I was Executive Producer for Music City Tonight’s Salute to Children’s Entertainment and have developed a number of children’s media concepts for investment groups.
I have been a member of new product brainstorming teams for companies like GE, Krups, Ragu, and Welch’s. I’ve also held leadership roles in professional associations in the children’s media, advertising, and interfaith communities.
I am the author of four children’s books and share two patents in the food service industry.
national family in a multi-ethnic neighborhood where people enthusiastically shared each other's cultural traditions. I am committed to building a world where people are celebrated for the contributions they make – not judged by their racial, religious, or cultural backgrounds.
Left-hand page: My brother, Don (right), and I on top of our bunkbed. I was five years old. Some of my art is taped to the wall on the bottom bunk. Don grew up to be a successful singer-songwriter and music producer.
isn’t an ad; it’s a work of art.
This section is devoted to art that was made as much for enjoyment as for a commercial purpose.
My goal is to create designs that are as delightful in a picture frame as they are impactful on a billboard.
I always ask myself three questions: “Does this design have meaning?” “Does it have feeling?” and “Will people want to wear it on a t-shirt?”
was “to weave a spell” of peace. My design also weaves an I designed this symbol for Anatomy of Peace, a symphony composed by Marvin Hamlisch. The composer’s goal
interconnected and harmonious world. 1991.
This holiday card delivers a Blizzard of Good Wishes
with basic colors and shapes. 1997.
A quirky poster, combining photo and typographic elements, for Photograph by Holly Clark
Shari Elf and the All-Star Seamstress Band. I love using textures
(yellow linoleum, embroidery, fur) to add mood and emotion. 2007.
Empathy Not Ammunition. This t-shirt design against gun violence
uses an image of earth centered on the United States. 2022.
Originally created for a National Endowment for the Arts design competition, Give the Arts a Hand promotes
arts participation and funding. 2020.
Concord Theatricals licenses the music libraries of Marvin Hamlisch, I was commissioned to design a graphic for Concord’s
Rogers & Hammerstein, and other Broadway notables. celebration of Marvin Hamlisch’s 80th birthday. 2023.
Detail (above) and full poster (right-hand page) for Halloween Helper, designed to be cut out and reassembled as a mix-and-match costume game. This is a project from my years at Parsons School of Design. 1980.
FACING PAGES: The Hamsa for Peace is a two-part graphic that takes visual cues from Middle Eastern culture and religion to present an interfaith message of peace.
The rst part is the Hamsa hand, a Middle Eastern sign of divine protection and strength. The second part is a calligraphic treatment of the words for peace in Arabic, Hebrew, and English: Salaam, Shalom, Peace.
(continued on next page)
The letterforms are variations of each other. The art uses the colors of the ags of the Palestinians (green/black/red/white) and Israelis (blue/white). Inside the Hamsa is fertile black earth (representing the traditions of the past from which good things grow), a blue sky (hope for the future), green olive leaves (peace), a white cup (holiness and health), and a red ame (justice). The color gold represents the preciousness of life. The components can be placed front and back on a t-shirt or stacked and used together. 2024.
Chicago, New York, and Tucson are the first in a series of
International City graphics that highlight the diverse cultures that contribute to their cities. New York was originally designed for the Rockefeller Center Flag Design competition. 2020. A key to the graphic elements is on page 22.
Chicago: Europe (Irish harp), Africa (shield and flag elements), Central America and Native American cultures (cactus/Mexican flag elements), Mediterranean (olive wreath), Asia (temple structure), Germanic/Slavic countries (sausages), South America (Brazilian flag elements)
New York: Ireland and Europe (Irish harp), Puerto Rico (flag elements), Middle East (calligraphy and sun element), India (sanskrit lettering), South America (Brazilian flag elements), Asia (dragon motif), Africa (Kenyan flag elements)
Tucson: Native American (feathers), Mexico (flag elements), Spain (calligraphy), Germanic Europe (sausage), Pacific Islands (lei), Africa (shield and flag elements)
Love Notes, an engagement announcement for a music-loving
couple, is a romantic comedy in three bars of sheet music. 1998.
Cover illustration for the New York Creative Professionals Sourcebook depicts the big city as a friendly community of creative support. 1984.
I designed an annual series of posters for a convention in Ocean Grove, New Jersey, a Victorian resort town famous for its tent community. 1992.
Our Deepest Fear unboxes Marianne Williamson’s famous quote. 2004.
Pastor’s House is a Victorian that I rented watched over by the always-irritated Pebbles the cat. 1993.
one summer in Ocean Grove, New Jersey. The house is
Birth announcement for my son, a powerful baby boy named Ross Paul. 1990.
This birth announcement for a boy named Ryan
is made of snakes and snails and puppy dog tails. 2000.
Explosive t-shirt design for Screenwriters & Actors
of Hollywood, a screenwriting group. 2018.
Red Skelton appears as Freddy the Freeloader, (Bathing Beauty) in this graphic for the
Augustus Pirdy (The Yellow Cab Man), and Steve Elliott Red Skelton Museum of American Comedy. 2024.
The style was inspired by the architectural doodles that Skies of Peace is a multi-facted icon for a Jewish cultural festival. I made when I was a teenager. 1981.
I love animals and animals love me. I composed and snapped
this shot of a terrier named Wynston for a gift for his puppy parent. 2019.
hardest-working, art forms. Logos were developed to warn travelers of dangers (like roaming mastodons) and opportunities (like a kind neighbor with a hot meal).
Today, logos are precision cogs that operate in the machinery of the communications world.
They must communicate the name, function, and personality of a business. They must be sensitive to global cultures. They must be legible on cell phone menus and on the side of buildings.
And, just as important, they must be beautiful.
Ad Lib Productions, a theatre company. This logo is one of my earliest professional designs. I rendered the company’s Latin name in a classic typeface, then added comedy and tragedy symbols as quotation marks. The design is simple, communicative, and timeless. 1975.
A pen cap, computer cable, t-shirt, and wristwatch, representing different merchandise categories, form the acronym for the Advertising Specialty and Promotional Products trade association. 2019.
Amplify America, a political non-profit. A unique, non-clichéd take on the red, white, and blue American flag. 2016.
make up the logo for A.R.T.S., an international artists in a wide range of creative disciplines. 2008. Different, yet complementary, styles of calligraphy support organization. A.R.T.S. members create
A celestial logo for an Astrology website. The design is filled with movement and complexity, yet reads clearly and beautifully. 2022.
Bags in Boots Productions, product developers, named after the clever childhood practice of wearing plastic bags inside
snow boots to keep feet extra warm and dry. 2009.
Blue Suede Collectibles, a sports memorabilia dealer. This logo was designed to impress at charity events, the client’s main market. 2021.
Brad/Ford. Logo for a Ford automobile enthusiast named Brad. Embroidered patches were made to give away at car shows. 2007.
for the entertainment industry. This dancing star is made up Celebrity Shoes, high performance women’s footwear of the toeboxes of women’s shoes. 1982.
Whenever I design a logo to appeal to children, my intention I named the company and designed the branding. 2022.
is that the children will be so delighted with it that they will want to draw it themselves. This design for Chockablock.tv, a streaming channel for children, is a box-like “c” made from colored lines in motion.
This symbol of sun, shelter, and warmth was designed for Church and Synagogue, an association of faith-based marketers. 2022.
This pinwheel logo for CJ Designs, a toy and giftware designer, is filled with movement. It reads well as “CJ” thanks to good shape, color, and proportions. 1989.
A purple paisley pattern adds a retro vibe to Mr. Fox, the mascot of The Crazy Fox family restaurant. 1984.
Del Business Systems is a reseller of photocopiers and other in the same league as IBM, Xerox, and Minolta. 1982.
office machines. The logo was designed to put the company
The sun rising on a construction site for East Coast Construction Company. I love this design because it tells you both the name of the company and what they do in an instant. 1987.
Robert Fligel Associates advises accountants on their careers logo to complement an RFA monogram. 2007. from college through retirement. I created this conversation-starting
An intentionally bad, over-designed logo for Freight,
a pitch for a sitcom about an inept delivery service. 1994.
Marvin Hamlisch, composer. I worked with Marvin early in my career and presented him with this art as a wedding gift. 1989.
This design was inspired by memories of my grandmother’s Heart-to-Heart, a mutual support group for cardiac patients. overstuffed furniture. 1977.
Holis Institute for Ecological Living, a school for environmental design. The logo has a very clean Asian/European fusion look. 2010.
A glass office building reflects the sky and bursts with nature in this design for the Holistic Chamber of Commerce, a trade association. 2014.
HydroPlus is an industrial agricultural company developing artificial aquifiers in the California desert. The logo illustrates the process of extracting pure water out of new layers of earth. 2022.
Their logo illustrates the company’s philosophy that helping each other. And the letter “i,” of course! 1985. insurance is, at its most basic, people leaning on and IntegraNet is an insurance agency committed to diversity and integrity.
The International Center for Endoscopic Training teaches surgeons how to operate by looking through fiber optic cables. The logo is made up of letters inside tubes. 1994.
This design for the Jewish Arts Ensemble of New York, a klezmer music quartet, combines a music staff with a stylized Torah. 2013.
This logo happily bounces with the fun of cakes, cookies, and other treats. 1995.
Joey’s Fine Foods, a baker and distributor of snack
Kalyn Press, book printers. The company’s old-fashioned
craftsmanship and service is represented by a stylized book, a built-in ribbon bookmark, and the letters “K” and “L.” 2000.
“Which way to the ladies’ room?” Just follow the wall of doors for The Ladies Room comedy club. 2000.
This logo for the Majestic Theatre Company plays with scale to give an experience of the size, scope and majesty of the stage. 2007.
Marquee Communications, an entertainment publishing company. The logo served as the nameplate for the company’s series of theatrical playbills. 1979.
Men’s Interfaith Fellowship. This masculine mark shows a circle of men in action around the light of faith. 2017.
Metal Mouth, a heavy metal band. The textured background adds grunge and interest. 2013.
The sun in the northwest corner of the logo for NorthWest Convenant Medical Center reinforces the name while giving a spiritual feel to this Catholic hospital. 1994.
This logo was for a patient advocacy campaign in support of California Proposition 46, which would have required drug and alcohol tests for doctors. The message: No to Drunk/Drugged Doctors. 2014.
A fun, old-timey design for Now Hear This, a nostalgia radio quiz show. 1989.
Sharp hand-drawn letters and the unconventional choice of “Z”
make up the logo for Papercutz, a graphic novel publisher. 2004.
The denomination’s chalice icon, a green leaf for nature and growth, and Gothic-flavored calligraphy come together in this logo for the Park Avenue Christian Church. 2008.
T R A T T O R I A T R A T T O R I A
The tagline for Patsey’s Trattoria is “food like your grandmother made.” This design evokes the old-fashioned tile walls of restaurants in New York’s Little Italy, the neighborhood where Grandma grew up. 2012.
A shimmering, shooting, explosive logo for Sacks & Associates, a public relations agency. 2002.
Saturday Night Taped, a Los Angeles comedy troupe. 2016.
Skip the Warehouse, an HVAC ecommerce business. This logo shows why you should let them do the heavy lifting. 2011.
The logo for realtor Cheri Steelman evokes Los Angeles’ urban sprawl and “where dreams come true” vibe. 2022.
Subaru, the automobile brand, is named for the six stars
of the star cluster Pleiades. Answering a call for new ideas, I contributed this six-sided starburst. 1977.
Icons for Team+Mates Sports Wear, a school sports
uniform company. The seven symbols are used
both together and separately. 1988.
“Big People, Big Lives” is the tagline for the Team Management Leadership Program, a professional development course from Landmark Education. I designed ads and posters for Landmark’s communications programs. 2012.
This logo for Troppomondo Sailing Retreats, a Caribbean boat charter company, reflects the relaxing and pleasurable experience that they provide their guests. 2010.
combines a chalice, the tree of life, and seven sparks representing
This design for the Unitarian Universalist Association the denomination’s seven guiding principles. 2019.
The Unstoppable Hollywood awards honor leadership, creativity and talent in the entertainment industry.
Honorees successfully “surf the tornado” that is Hollywood. 2016.
Don Weber Building Services is a building management
the village’s small-scale architecture was built. 2002. evokes the mason’s marks of the 19th century when much of company in New York City’s historic Greenwich Village. This logo
transformation. New York City’s Women’s Confidential Counseling
Butterflies and mermaids are magical creatures that represent Center wanted their clients to feel hopeful and safe. 2002.
A jazzy design for the Young Singles Social Club. When a logo is also an acronym, the letters should do more than just sit there. In this case, they dance! 1996.
ahead of, or confuse, the audience. It’s the same with marketing design. Whether the audience is kids, music lovers, religious people, or home buyers, you must tell your story in the visual and emotional language that the audience respects, understands and relates to.
My design work always supports the story. The first picture, page, or headline that you see will lead you to the next picture, page, or headline. That’s why I design different projects in different styles; I design for the audience, not for me.
TM
I used a recognizable symbol of the awards industry – the Oscar -style
statuette – as the centerpiece of Best Buy Trophy’s trade show booth.
I also made sure that signage, table covers, and printed materials contained all the info that a sales prospect would need to make a buying decision right then and there. 2018.
I combined Coty Corporation’s corporate wordmark and butterfly icon into beautiful stationery. 2020.
This t-shirt design for the Experimental Aircraft Association’s Young Eagles Program invites teens to learn to fly. 2022.
Fabrics That Go is a Tucson institution where home fashion ideas become reality. This giant fold-over business card shows off some of those ideas. 2012. a home decorating institution in Tucson. 2012.
Key art, poster, and website for 42 Seconds, an independent film that follows the survivors of a mass shooting as they take their first steps toward healing. The design uses the minute marks on a clock to suggest both the passage of time and the crosshairs of a rifle. 2022.
Kids Rocking Cancer, a non-profit providing support
to children affected by cancer. I wrote the tagline and designed all marketing materials. 2011.
Key art and poster for Lockdown Love Life, an independent
comedy film about dating during Covid quarantine. 2022.
Circulation campaign key art for Luerzer’s Archive, an advertising
industry trade magazine. The design presents the four main motivations of advertising creatives: love, money, awards and ideas. 2004.
Double-page spread for Luerzer’s Archive, one of a series
of ads inspired by the magazine’s unique covers. 2005.
sponge for them to play with. 2007.
Trade show backdrop for Luerzer’s Archive magazine using recent publication covers. I also wrote the company tagline. 2007.
Key art, poster, and tagline for the short film, Mail Order Bestie. 2024.
An extreme close-up of Eric Messin’s Cinderella Coach ring shows off his talent in jewelry design. 2004.
Key art and poster for the Paul Robeson Theatre Festival production of Ode to a Cauliflower by Uriah Carr. The poster captures the setting of this comedy about a family of Black strivers in Los Angeles. 2017.
The Park Avenue Christian Church is a magnificent Gothic their Arts at the Park program shows the majesty of the hall, the beauty of the choir, and the passion of the conductor. 2011. cathedral with superb acoustics for live music. This poster for
This commemorative map, showing the Park Avenue Christian Church’s I designed all promotional materials, including logos, giftware, and invitations, for their bicentennial events. 2010. location over the years, was published for the church’s 200th anniversary.
Key art for The Refuge, a zombie apocalypse board game.
I took disparate art from playing tokens, the game board, and other promotional materials and assembled them into a cohesive design. 2013.
Shame is an independent film about sexual abuse and suicide. For this key art, I started with a frame from the film that showed the main character’s inner turmoil. The title “shame” was designed to futher emphasize the panic, numbness, and fear experienced by victims of sexual abuse. 2024.
Front cover gatefold
This gatefold brochure launched a new endowment campaign for the ornamental chamber that houses the Torah scrolls. 2014.
Temple Beth Hillel. The main image is of the synagogue’s “Ark,”
I created key art, street displays, and guerilla marketing materials for Waiting for the Show, a New York Fringe Festival comedy. 2008.
This brochure for Your Perfect Weight leads the reader through the company’s step-by-step weight-loss program with clarity. 2003.
exploring New York City’s manufacturing districts. After work hours, there would be dumpsters full of fabric scraps, vacuformed plastics, and other manufacturing by-products. I was fascinated: How did they make that? What can I make out of that?
Today, I work with manufacturers, retailers, and distributors to take advantage of opportunities in markets and materials.
I’ve designed bestsellers in magazines, ecommerce, packaging, and awards and recognition products. And I share two patents for a product serving the billion-dollar food service industry (see page 121).
I always want to know what’s been selling, what it’s made of, and what I can create that’s brand-new.
Artistry Eyewear is a high-end eyeglass frame fashion system. to match the customer’s complexion, wardrobe, or mood. 2020.
Trained artists use special make-up-like paints to color clear frames
Frames that match your complexion, your wardrobe, or your mood. Made by you and your personal artist.
Choose from the latest shapes and styles of clear acetate frames for your best look.
Our talented artists work with you to make a one-of-a-kind frame to complement your shoes, dress, or complexion.
Special UV light bonds the color to your glasses, making them dirt- and water-proof.
The Dentarhythmic is an electric toothbrush that I pitched to Krups. 1989.
Hard plastic neck Fret-like grooves allow for slip-free control
Soft silicon end with electronics inside
On/Off/Function selector is utilized by a sequence of firm squeezes
1) On – Timer with ‘beep’
2) Drum beat
3) Vibrator
4) Off
Snap-fitting for replaceable head
Diamond-shape head with ultra-soft bristles can be snapped off and replaced
Metal contact for recharging battery
Speed selector Speed of drum beat and vibrator is regulated by a firm squeeze
CD package design for Hold On To The Dream from singer-songwriter Valerie Gomes. 2007.
One of a series of packages for energy-efficient lightbulbs
that I designed for the Good Deed Foundation. 2007.
TM Key Base Trophies, designed for Trophyman.com, solve a major problem
bottom of the trophy allowing it to stand. I also designed the mascot logos of the low-margin awards industry – shipping costs – by shipping flat.
Before presenting the trophy, the buyer snaps a little “key” into the that have become best-sellers. 2018.
promotional picnic basket
promotional coffee caddy
The Home Stretch Coffee Caddy (US Pat. 9861169, pictured at right) is designed for coffee house drivethrus to reduce spillage and serve as a promotional item. It is made from non-woven polypropylene that is absorbant, strong, printable, recyclable, and food-safe.
The Home Stretch Promotional Picnic Basket (US Pat. 9301594, next page) is designed for quickservice restaurants, theme parks, and stadium concession stands. I share patents for both of these products with packaging engineer Susan Scior. 2016.
Pull up on the handles
Locking handle
Food and drinks are securely cradled
This page: instructions on how to transform The Home Stretch food and beverage carrier from poster to picnic basket. Next page: Sales deck cover.
Polished metal and wood family tree for the Lehman Family Foundation. The finished sculpture, representing an olive tree, is easily updatable. 2003.
The Love & Light Custom Photo Menorah puts beautifully-printed family pictures onto the front of an innovative electronic menorah. For Trophyman.com. 2021.
I worked with network executives and Trophyman.com to create this acrylic trophy for the Nickelodeon Kids’ Choice Award. 2018.
Creating stickers for hospital patients was a fun project for Nourished With Love. The stickers appeal to both adults and kids and hold together thematically.
Magic Television-Watching Socks replace balloons as a low-cost promotional product for PBS Sprout to give away at street fairs. 2008.
The Center for Artistic Activism counters voter suppression and celebrates voting rights. Sit Up for Your Right to Vote! is my contribution: portable chairs made from low-cost, lightweight plastic buckets that voting advocates would set up for people waiting on line to vote. They are covered with conversation-starting quotes and can be used to carry water, books, and other helpful supplies. 2019.
Spirit of Kobe, a tribute to the late Kobe Bryant, for profile from an existing poster, then mounting it, and a purple silk Trophyman.com. This poster is made by laser-cutting Kobe’s background, onto the back of a clear sheet of acrylic plastic. 2020.
Comic book-style truck wrap for Trophyman.com. The truck promotes two main businesses: Sign.Graphics and Trophyman.com, plus all the products and services spelled out on the signs on the cartoon skyline. 2022.
SnackBots is a healthy snack concept for
Welch Foods that puts trail mix (cereal, fruit, nuts) into colorful shaker containers. 2007.
Colored plastic lid with perforated pie-shaped “dial spout”
Foil or plastic film seal
Recyclable cardboard or plastic cans with embossed, full-color label ® are the size of a Pringles can.
Collectable shaker cans are divided into sections and filled with different healthy snack foods. Kids turn them upside down and, by “dialing” the notched lid, control (or combine) the four foods they shake
out into their hands.
4-chambered interior
Cheerios Peanuts Coconut Flakes Nacho Cheese Powder
Suggested ingredients loaded into chambers: cereal, raisons, banana chips, nuts, nacho cheese chips, coconut flakes, barbeque chips, chocolate chips, etc.
100 birchwood tiles were designed for Studio City, California’s victims of the Covid pandemic and social unrest. 2021.
Wall of Love and Healing, an art installation dedicated to
Man Reaching Up to God, God Reaching Down to Man is my World Trade Center Memorial Competition entry. The design’s centerpiece is a 55-foot cast-glass obelisk using molds cast from the handprints of the children of those lost in the attack. The sculpture
also serves as the skylight for a chapel below. 2003.
I design publications that engage, educate, entertain, and keep readers coming back for more of the story because the story is really about them. addressed-only-to-you magazine in your hand. It’s a portal to an entire world of art, adventure, ideas, and pleasure.
Regularly scheduled, intentional publications – be they print, posting, blog, vlog, or email – are very powerful tools for communication.
I designed the Astoria Center of Israel’s Journal for a decade, beginning with their 83rd year. This cover recreates the look of the stained glass windows in their historic sanctuary. 2016.
The licensing style guide for Avery’s World. 2021.
This digital catalog for Best Buy Trophy, put together in under two weeks, opened up a new revenue stream for a business hard-hit by the Covid pandemic. 2020.
An angelic cover design for The Eternal Amen of Abraham Joshua Heschel. 2005.
This is the cover of the donor solicitation book for The Hidaya Project, a Middle East peace initiative. Copies of the book are printed as needed (via POD technology) for small, home-based, fundraising events. 2013.
Let Love Lead is a gift book for the human parents of pets
who have died. The front cover has a built-in picture frame so that
a picture of the beloved pet can be inserted. 2021.
This book cover for author Michael Lipp reflects
the psychedelic energy of the 1960s and 70s. 2007.
This proposed cover for the Los Angeles Guild of Puppetry membership directory challenges the stereotype of the kind
of people who become professional puppeteers. 2021.
The promotional stickers I added to newsstand copies of Lurzer’s Archive (which previously had no cover lines at all) doubled single-copy sales. 2005.
Nolita Merchants Association
I wrote the creative copy and designed the cover of the tourist map
for the Nolita Merchants Association in New York City. 2009.
I was the Publisher, Editor, and Design Director of Parents & Kids
Directory, New York City’s first local magazine for families. The magazine pioneered the city parenting magazine category and had a successful 10-year run. This cover is one of my favorites. 1990.
The Park Avenue Christian Church’s newsletter, staff to put together each month. 2012.
The Forward, is easy to read and easy for editorial
Performance Animation, published for the Los Angeles
Guild of Puppetry, showcases member’s talents
to the entertainment industry at large. 2018.
Seaport District Map & Guide, a tabloid newspaper for New York’s Seaport District Cultural Association, promotes independent businesses in the neighborhood. 2007.
I redesigned, repositioned, and relaunched Temple Beth Hillel’s Hillel Omer as a people-oriented publication, rather than as a calendar of events. 2014.
Key art and souvenir program cover for the Lincoln Center run of That’s Not Tango, a stage show about Astor Piazzolla, the controversial Tango composer and bandoneon player. 2019.
I designed the book and guided the story for Illustration by Edward B. Snyder
Through Tiger’s Eyes, a children’s picture book. 2007.
This cover design for Weber’s Internet Sourcebook, a consumer
directory, uses a spider-shaped computer circuit board to emphasize
the publication’s name and purpose. 2002.
PARENTS ARE COMMITTED TO THEIR KIDS. THEY volunteer, they coach, they chaperone, and they worry. They move to the suburbs and take on new jobs, longer commutes, and more debt.
My work as a writer, artist, and mentor in children’s media is an expression of my own commitment to the physical, intellectual, and emotional needs of families.
The projects in this section bring families together, enrich their lives, and improve their world.
Avery’s World, an anti-bias children’s property, stars Avery the TM Dove of Peace. This iconic character represents peace, friendship, communication, and contribution to preschoolers and their families.
Don’t Lose Your Hat in the Zucchini Patch is a cooperative card game as a team against the game, not each other. 2017.
that teaches teamwork and cultural contribution. Children play together
Puppets empower children to speak up about things that matter to them. and share, a message of peace. 2007. grown-ups) to use an Avery puppet (or their own creation) to make,
It’s their super power. Make A Play For Peace asks children (and
Avery’s World character necktie. 2007.
Try On My Hat! is a picture book that introduces the main characters of Avery’s World. The themes of the book are international culture, contribution, and teamwork.
Avery’s World promotes peace, love and family through stickers like these. Since 2012, tens of thousands of peace and holiday-themed stickers have been handed out at parades and community events from coast to coast.
The American Academy of Children’s Entertainment was an association of over 150 independent producers of children’s music, television, film, and video. During its 4-year existence, AACE produced an impressive list of accomplishments: nationally televised awards, publications, and a marketing partnership
with Parenting magazine. I was founding president. 1993-1997.
The Children’s Entertainment Awards had the ambition to be celebrity-studded show at the Opryland USA theme park. 1995-97 devoted 90 minutes of prime time (reaching 30 million viewers)
TM the Oscars of the children’s media industry. The Nashville Network to honor AACE winners. In return, the organization put on a live,
AACE initiatives included Who’s Who in Children
Entertainment, a print publication promoting AACE members’ talents to the wider entertainment industry, testimonial dinners for industry veterans, and
co-marketing ads in Parenting magazine. 1995-97
a parent myself, it is only natural that I have ideas for programming that serves young people and their extended families.The following pages
With my work in popular culture and design, and as contain fully-developed concepts to enrich family lives.
Assembly, a not-just-the-news show for kids where journalists and public sphere. The logo represents a news headline, a culturally-diverse
other writers teach how to think critically and communicate effectively in the audience, and the power of smart phones and social media. 2006.
® The Children’s Entertainment Hall of Fame is a plan entertainment and educational attraction. 1996. for a broadcast special and a “brick and mortar”
Home Made Horror is a movie-making show for teens that showcases the work of viewers along with advice from professionals. 2006.
Ingenuity is a high-tech game show for families. The show combines comedy, hands-on science experiments, and role models from the world of science. 2006.
Rheostat’s Restaurant is a country music show starring a wacky family of alien puppets learning about our culture. Proposed attraction for Opryland USA. 1996.
RoleModel.tv, an internet talk and reality channel for families, gives parents and kids real, experienced role models 24-hours a day. 2006.
Sports Beast, an inspirational sports show for kids. Each episode to inspire commitment and teamwork. 2006. pairs a famous sports role model with a middle-school athlete
Twin brothers and their friends use imaginative play to practice conflict resolution and teamwork in Toy Team, a sci-fi/fantasy family series. 2018.
haven’t been one to selfpromote, preferring to let my work speak for itself. But when I heard “I didn’t know you did that!” from clients and friends, I began to think that it was time to make a little promotional giveaway.
I started with a simple 24-page booklet that I could leave behind on appointments. But it wasn’t very satisfying. There wasn’t room to show the big ideas and the creative problem-solving that is the backbone of my professional life.
I also realized that showing what I did in the past was all well and good, but what about my intentions for the future?
That little giveaway grew into this book. Up To Something has become more than a showcase for my work; this book lets me acknowledge – and honor – one chapter of my life in
order to freely begin another.
What’s that next chapter going to look like? I don’t know. But as new challenges arise, and as more of my own intellectual property gains traction, I look forward to being “ up to something” for many more years to come.
immediate family and the friends and colleagues who have helped shape my life and, by extension, this book. They include Michael Breitner, Abigail Brown, Lia Chilton, Stephen Cohn, Aaron and Shirell Coleman, Henry D. Hill III, Lesley Karsten, Mark Lawrence, Sherrie Lynne, Wayne Morales, Holly Payberg, Orin Shemin, Ross Weber, and others too numerous to mention.
You’ve taught me, encouraged me, and held me to account through this great creative process called life.
Left-hand page: Bill Weber up to something in 2023.
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