Kerry Welton: Marketing Portfolio

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KERRY WELTON marketing portfolio


KERRY WELTON MARKETING MANAGER

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PROFILE

PROFESSIONAL EXPERIENCE

Info about me: Obsessed with color, good design, and great coffee. Fine artist and photographer in my spare time, I enjoy discovering unusual, forgotten places and meeting and interviewing creative oddballs, Created, Zynk Palette, a jewelry line sold online and in craft fairs, currently working on launching a blog to profile inspirational art and artists. Proud mom of two awesome boys,

CREAT I VE D I RECTOR

EDUCATION BACH ELOR OF FINE ART

Pratt Institute | 1985 - 1989

ZYNK DESIGNS | 2002 – PRESENT Sole proprietor handling all facets of marketing and design, helping clients to establish cohesive branding through words and graphics to increase sales, customer engagement, and grow market share. • Crafted strong, consistent brand identity for new and established businesses • Proven track record designing websites, logos, brochures, catalogs, email campaigns, print, and online display ads • Provided direction and management to client’s in-house staff and outside consultants to achieve marketing and sales objectives • Responsible for developing comprehensive plans to design, develop, program, and launch complex ecommerce websites, static websites, and blogs • Oversaw social media and email marketing campaigns, including developing marketing calendars, creating deliverables, and tracking performance using analytic programs • Utilized strong writing skills to capture and communicate PR messaging targeted to each client’s unique industry and needs • Managed online marketing budget campaigns, including targeting keywords, creating online banners, and tracking performance using Google AdWords

Major: Fashion Design Minor: Fine Art WEST COAST M ERCHAND I SE COORDI NAT OR

CERTIFICATIONS WEB P ROG RAMM ING

LYNDA.COM | 2001 Onsite, multi-week program conducted in Ojai, CA campus. Certified in all Adobe programs, HTML, and best practices for web design

Eileen Fisher | 1998 - 2002 Based in Los Angeles, responsible for creating and maintaining visual standards as the company expanded reach into west coast.. • Frequent travel to merchandise and install in-store shops, ensuring consistent company branding across region. • Conducted product knowledge seminars for large groups of selling staff, planned fashion shows, selling events, and personal appearances by the designer. • Weekly reports with NYC headquarters to relay feedback from customers and store managers. • Worked regional sales markets, strategizing with store buyers to plan seasonal buy based on previous sales trends.

SKILLS

REFERENCES

CONTACT

Adobe Creative Suite Microsoft Office Suite WordPress Google Analytics Google AdWords MailChimp Strategic Planning Communication Skills Copywriting Skills

Steve Carson Creative Director, Curve Communications t: 562 498 3788 e: stevec@curvecom.com

87 Webber Pond Road, Sweden ME 04040 t: 562 212 7170 e: kerry@zynkdesigns.com w: www.zynkdesigns.com https://zynkpalette.com

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CLIENT: CV RESOURCES

• New business consult, assist with business setup, create online profiles • Logo design • Website design, view > • Photo research, copywriting • Wordpress install + setup • Search engine optimization, directory submission, Google analytics

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CLIENT: THE CHURCH 1818

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Hardcover 164 page book that documents the history and restoration of an old church located in Sweden, Maine, for the primary purpose of marketing the property for short term rental. Branding was created for “The Church” which carried over to exterior signage, information packets, and guest books. The book showcases each owner, with interviews and photos

that shed light on the individual contributions. Project included scanning old albums, layout, copywriting, documenting my own renovations, interior design, and photography. View the album online View the Airbnb listing


CLIENT: ZYNK PALETTE • Logo design, double sided business card and postcard, stickers, various size product packaging cards • Designed pop up shop displays utilizing branding

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CLIENT: ZYNK PALETTE • Ecommerce website design, all copywriting, programming, and product photography. View site >

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CLIENT: TOYOTA ACCESSORIES

• Designed and built dealer access website for Toyota Accessories marketing pieces including e-brochures, videos, images for print, dealer promos, sales flyers for all models using Toyota branded look and feel

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CLIENT: EASTERN SLOPE AIRPORT • Logo design, double sided businiess card, sticker, signage • Website design, programming, and copywriting view > • Print ads • Email campaign design + execution

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LOOK BOOKS + BROCHURES

LOOK BOOKS + BROCHURES

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View on issuu

View on issuu


CLIENT: ZINC DOOR

• Designed logo and business ID package including double sided business card, sticker, invitation to launch party • Crafted weekly email blasts, designed, programmed, and reported tracking

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CLIENT: ZINC DOOR • Designed logo. website and blog, managed programmers for launch • Copywriting for all parts of website and blog • Created marketing calender and led teams • Designed affiliate web banners for bi-weekly promotions

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CLIENT: EMMIE KATE

• Logo design, letterhead, business card with silver foil accent, folded product insert card, double sided postcard • Website design, programming, and copywriting • Photo editing, product catalog management • Print ads • Email campaign design + execution

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LOGO + BUSINESS ID PACKAGES

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LOGO + BUSINESS ID PACKAGES

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CLIENT: L AYL A GRAYCE

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• Updated branding, reworked logo, die cut cards, business cards, and letterhead


CLIENT: L AYL A GRAYCE • Post cards • Affiliate web banners • Magazine print ads • PR submissions

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CLIENT: HAEFELE DESIGN • Logo design, double sided folded businiess card, letterhead + envelope, tri-fold brochure • Website design and copywriting view >

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CLIENT: HENRY JAMES

•Ecommerce website design, programming, catalog management •Hank’s Garage blog design + programming •Logo design, product photo editing

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LOGO + BUSINESS ID PACKAGES

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LOGOS

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KERRY WELTON kerry@zynkdesigns.com 562.212.7170