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2013

providing the passionate athlete with accelerated innovation

portable electrolyte tablets

TM

portable hydration


Whether you’re biking a century, running a marathon or going through rigorous training, ZYM is the answer to all of your hydration needs. ZYM is the most powerful electrolyte drink tablet out there for intense workouts. It quickly replaces what your body needs – potassium, magnesium, calcium and vitamins. ZYM restores electrolytes and reduces fatigue, muscle cramps,and lactic acid - maximizing your body’s potential.

2


Drop a lemon-lime ZYM tablet in your water bottle, give it a minute to dissolve and drink up! No messy powder, no extra packets... just a lightweight water–resistant tube that holds 10 tabs which can easily fit anywhere. ZYM’s non-carbonated light flavorful taste is always refreshing and contains no sugar. For the athletes that perform at their highest levels nothing hydrates better than ZYM. 3


portable superior ingredients NO

SUGAR EFFICACIOUS

refreshing

premium brand

smart I N N O VAT I V E

si mp l e What is ZYM ZYM is a premium quality electrolyte drink tablet that effectively hydrates endurance athletes during exercise, training and competition. refreshing taste - without sugar, calories or preservatives.

4


competitive

assessment Electrolytes

Cal

Carbs

Sugars

Sodium

7

1g

1g

250mg

50mg

50mg

ZYM Berry + guarana- 100mg of caffeine

4

0g

0g

250mg

100mg

ZYM Orange + Rhodiola Rosea

7

0g

0g

300mg

Nuun

3

0g

0g

Camelbak Elixir

10

1g

Hammer Fizz

10

GU Brew Gatorade Endurance

ZYM Lemon-Lime

per serving

Vitamins (% of daily value)

Potassium Magnesium Calcium

Vit. C

Vit. B5

Vit. B6

Vit. B12

30mg

167%

50%

400%

667%

17mg

18mg

167%

8333%

100mg

50mg

30mg

250%

100%

200%

667%

360mg

100mg

25mg

24mg

31%

0g

410mg

70mg

18mg

24mg

143%

1g

0g

200mg

100mg

50mg

100mg

650%

10

0g

0g

320mg

40mg

100

26g

24g

340mg

160mg

<2%

<2%

Taste: Preferred light, bubbly taste for repeat purchases Experience: Soothes stomach means better performance better taste + better for you Ingredients: Supercharged with B vitamins, No Polyethylene Glycol, Sodium Benzoate, artificial flavors or preservatives 5


As the trend toward fast-paced living continues, consumers are looking for easy-to-use, reasonably-priced products that provide fast and effective results. Portability ZYM is designed for the active person. It is on-the-go, small enough to fit in a pocket, easy to use, and provides great taste without the hassle of a messy powder. Price Consumers get more for their money. ZYM is more effective for half the price of other leading sports drinks. Eco-Friendly ZYM provides less of a carbon footprint on the environment and is conducive to the â&#x20AC;&#x153;Going Greenâ&#x20AC;? trend. One small tube versus ten plastic bottles.

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Target Audience 18-34 endurance athletes motivated • competitve aspirational • loyal Effective ZYM’s unique blend of electrolytes, B vitamins means fresh legs that can go the extra mile Refreshing taste Light refreshing taste that quenches thirst No sugar less calories Portable convenient and easy to use

6


ex pe ct ed de liv er yJ ul y,

ZYM hydration

ZYM energy

ZYM extra

ZYM super caffeine

LEMON LIME

BERRY

Orange

GRAPE

• No sugar • Electrolytes + B vitamins • Light clean taste

• No sugar • 100 mg of guaraná caffeine • Electrolytes + B vitamins • Light clean taste

• No sugar • Electrolytes + B vitamins • Light clean taste • Rhodiola Rosea

• No sugar • 200 mg of guaraná caffeine • Electrolytes + B vitamins • Light clean taste

HYDRATION

NO

SUGAR

ENERGY

NO

SUGAR

vitamin packed

NO

SUGAR

20 13

ex pe ct ed de liv er yA pr il, 20 13

2013 products

super caffeine

NO

SUGAR

200 MG CAFFEINE • ELECTROLYTES

ELECTROLYTES • VITAMINS

100 MG CAFFEINE • VITAMINS

ELECTROLYTES • VITAMINS

8


marketing

2013 Marketing Plan includes: Outreach program that will reach over 5,000 magazine, blogger, TV and radio outlets Sampling ZYM with marketing companies at sporting events Sponsoring teams and pro triathletes

9


Media placement

10


portable electrolyte tablets

TM

ZYM is committed to delivering premium quality products that answer the demands of consumers We look forward to working with you

BE Innovations â&#x20AC;˘ Chicago â&#x20AC;˘ 312-474-0744


2013 ZYM Product Brochure