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Author : Walter L. Baker Pages : 384 pages Publisher : John Wiley & Sons 2010-06-25 Language : English ISBN-10 : 0470481773 ISBN-13 : 9780470481776 Description
The Price Advantage by three preeminent experts at McKinsey &Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers
with comprehensive guidance through the maze of pricing issues-and is now fully revised.
The Price Advantage (Wiley Finance)