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19/20 RETHINK YOUR RIDE


2019 PRODUCT COLLECTION

NOW BINDING COMPANY

RETHINK YOUR RIDE


NOW BINDING COMPANY

Dedicate/Elevate/Innovate—this is the foundation for everything we do at NOW. We have dedicated our lives to snowboarding, and through this have elevated the entire riding experience through our innovative, one-of-a-kind Skate-Tech and true dampening with bushing system. We’ve honed in this love for the ride and created a binding collection like no other; the end result being the most customizable binding you can get your hands on.

RETHINK YOUR RIDE

RETHINK YOUR RIDE Every year we bring something new to the table, and this year is no different. Take a look for yourself and lock down your perfect binding match. - JF PELCHAT Inventor & Co-Owner

NOW BINDINGS // 19/20 01


POWER DRIVEN TO THE EDGES NOW SKATETECHNOLOGY

POWER

02

I S

DR IVEN

T O

THE

EDG ES

REDUCE

ENHANCE

CUSTOMIZE

FOOT FATIGUE & BOARD CHATTER

BOARD CONTROL & EDGE HOLD

RESPONSE & DAMPENING

RETHINK YOUR RIDE


Skate-Tech has completely changed how we think and talk about binding technology. No stranger in the lift line, it’s now the conversation starter and everybody wants in. Just like you need air to breathe, you need Skate-Tech beneath your feet. Once you do, you will never go back to the traditional way of thinking about bindings. Elevate the ride.” -JF PELCHAT Inventor & Co-Owner

NOW BINDINGS // 19/20 03

POWER DRIVEN TO THE EDGES NOW SKATETECHNOLOGY

THE MOST ADVANCED BINDING SYSTEM


CUSTOMIZE YOUR RESPONSE CUSTOM BUSHINGS

BUSHINGS • Main contact point to board

04

RETHINK YOUR RIDE

• Applies energy while diffusing board chatter

• True dampening system


RETHINK YOUR RIDE

CUSTOMIZE YOUR RESPONSE

CUSTOM BUSHINGS

CUSTOMIZE YOUR RESPONSE

THE FIRST AND ONLY BINDING SYSTEM WITH TRUE DAMPENING OPTIONS.

SOFTY

MID-CHUB

MORNING MISSLE MISSL SLE

SUR STYLE RESPONSE

UNIVERSAL RESPONSE

FIRM AND SNAPPY RESPONSE

NOW BINDINGS // 19/20 05


KINGPIN TOOL-LESS EASY AS ONE, TWO, THREE.

NO TOOL REQUIRED— SWITCHING FROM YOUR PARK TO POW BOARD WITH ONE SET OF BINDINGS HAS NEVER BEEN FASTER OR EASIER, WITH NOW’S KINGPIN TOOL-LESS TECH.

KINGPIN TOOL-LESS 06

RETHINK YOUR RIDE


KINGPIN TOOL-LESS

EASY AS ONE, TWO, THREE.

EASY AS ONE, TWO, THREE.

KINGPIN TOOL-LESS TECHNOLOGY

T H E FA ST E ST A N D E A SI E ST B I N DI N G MOUNT SYSTEM HANDS DOWN.

NOW BINDINGS // 19/20 07


JEREMY JONES

ROMAIN DE MARCHI

ROBIN VAN GYN

SAMMY LUEBKE

DCP

FRANK BOURGEOIS

JP SOLBERG

MONS ROISLAND

MANUEL DIAZ

HELEN SCHETTINI

DEVUN WALSH

2019 LIFETIME WARRANTY TEAM 08

RETHINK YOUR RIDE


A RESPONSIVE, POWERFUL GAME CHANGER

TEAM

TEAM

WE ARE FAMILY, WE ARE NOW.

J F P E L C HAT, C A N TODD RICHARD, USA DEREK LIVINGSTON, CAN COLIN SPENCER, USA JEREMY LANGEVIN, CAN MIKEY LEBLANC, USA DYLAN ZELLERS, USA MADISON ELLSWORTH, USA SIMON MARTEL, CAN RYLAND BELL, USA BENJI RITCHIE, CAN

H A R R Y K E A R N Y, U S A IKKA BACKSTROM, FN GOEFF BROWN, CAN TIM CRIGHTON, CAN S H I N YA N A K A G AWA , J P OCEANNE FILLION, CAN G ORO KOM AT SU, J P YOSUKE NISHIDA, JP TRUTH SMITH, CAN TYLER MORTON, USA J U L I E T T E P E L C HAT, C A N ANDREW IRWIN, USA

MAGGIE CROMPTON, CAN RUBE GOLDBERG, CAN CHAD CHOMLACK, CAN M AT H I E U H E B E R T, C A N YUSAKU HORII, JP TOURKI TOMEK TYLAS TYLKA, PL EMILIEN BADOUX, SUI G R E G M U R R AY, AU S DAN PREMAND, SUI MAT GALINA, CAN S E T H L I G H T C A P, U S A

NOW BINDINGS // 19/20 09


MEN’S

FR A N K

COLLECTION

B O UR GE O IS

LIFETIME WARRANTY

MEN’S BINDINGS

RETHINK YOUR RIDE 10


MEN’S

BINDINGS

NOW BINDINGS // 19/20 11 MEN’S BINDINGS

A RESPONSIVE, POWERFUL GAME CHANGER


LIFETIME WARRANTY O-DRIVE BINDING

O-DRIVE STRENGTH, DURABILITY AND RESPONSIVENESS—ALL IN ONE Get ready to kick it with the O-DRIVE—with unmatched top-notch performance, undeniable strength, it can handle whatever you or the mountain can throw at it with ease.

12

RETHINK YOUR RIDE


LIFETIME WARRANTY O-DRIVE BINDING SIZES: MEDIUM + LARGE

1

2

3

4

5

6

FLEX RATING

7

8

BLACK

9

10

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE

• Skate-Tech • Flushcup Technology • Highcup Compatibility • • • •

Hyperfuse II Straps PA66-C buckle levers 3D toe straps EVA combo NOW tool-less adjuster straps

• Bushings available in Medium (45 shore) and Hard (55 shore) • Lifetime warranty program • All-mountain/Carving

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 13


LIFETIME WARRANTY RECON BINDING

RECON THE ALL-STAR PLAYER IN THE SHRED GAME Unbeatable performance and design. The RECON is the crème de la crème of bindings, suitable for the rider who won’t simply take anything less than the best of the best.

14

RETHINK YOUR RIDE


LIFETIME WARRANTY RECON BINDING SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

9

BLACK

10

FREESTYLE

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility • Hybrid Flipit Straps • PA66-C buckle levers

ALL-MOUNTAIN

CARVING

TYPE • • • •

3D toe straps EVA combo NOW tool-less adjuster straps NOW KINGPING Tool-less NEW! FS Carbon Highback is with 12K

• Bushings available in Medium (45 shore) and Hard (55 shore) • Lifetime warranty program • All-mountain/Carving

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 15


LIFETIME WARRANTY DRIVE BINDING

DRIVE RESPONSIVE WITH A SPLASH OF DEFIANCE—THE PERFECT COMBINATION If you’re in the pursuit of a binding that can effectively run the gauntlet of shredding, look no further—the DRIVE can and will handle it all.

16

RETHINK YOUR RIDE


LIFETIME WARRANTY

BLUE

DRIVE BINDING

BLACK

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

BROWN

9

10

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility • Hybrid Flipit Straps

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • • • •

NEW! PA66-C buckle levers 3D toe straps EVA combo NOW tool-less adjuster straps Calfback Highback

• Bushings available in Medium (45 shore) and Hard (55 shore) • Lifetime warranty program • All-mountain/Freeride

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 17


LIFETIME WARRANTY SELECT PRO BINDING

SELECT PRO CUSTOMIZATION = ACCELERATON Another bestseller—the SELECT PRO is the ultimate choice when it comes to on-the customization, enticing you put the pedal to the metal on the mountain.

18

RETHINK YOUR RIDE


PRO KIT ACCESSORIES

LIFETIME WARRANTY

PRO PACKAGE INCLUDES HIGHCUP, BUSHINGS AVAILABLE IN SOFT (40 SHORE), MEDIUM (45 SHORE), AND HARD (55 SHORE) + 4 KINGPIN TOOL-LESS.

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

GREEN

9

10

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility

SELECT PRO BINDING

BLACK

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • • • •

NEW! 3D Contour toe straps NOW tool-less adjuster straps NOW KINGPIN Tool-less FM Highback

• Bushings available in hard (55 shore), Medium (45 shore) and soft (40 shore) • Lifetime warranty program • Freestyle/Park/Jib

• Hyperfuse II Straps • Buckles 2.0

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 19


LIFETIME WARRANTY SELECT BINDING

SELECT TAKING IT FROM THE STREETS TO THE PEAKS Making all your shred dreams come to fruition—the SELECT is a true freestyle binding that doesn’t discriminate. It is a perfect match, whether you’re a weekend warrior or a shred veteran.

20

RETHINK YOUR RIDE


LIFETIME WARRANTY SELECT BINDING

BLACK

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

GREEN

9

10

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • • • •

Buckles 2.0 NEW! 3D Contour toe straps NOW tool-less adjuster straps FM Highback

• Bushings available in medium (45 shore) • Lifetime warranty program • Freestyle/Park/Jib

• Hyperfuse II Straps

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 21


LIFETIME WARRANTY PILOT BINDING

PILOT FREESTYLE AND FUNCTIONALITY—NO CO-PILOT REQUIRED p-ass face shots you’re after—the PILOT will take you on one hell of an unforgettable ride.

22

RETHINK YOUR RIDE


LIFETIME WARRANTY PILOT BINDING

BLACK

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

GREEN

9

10

FREESTYLE

FLEX RATING

ALL-MOUNTAIN

CARVING

TYPE

• Skate-Tech • Flushcup Technology • Highcup Compatibility

• NEW! 3D Contour toe straps • NOW tool-less adjuster straps • Flex Hinge 2.0 Highback

• Freestyle Flipit Straps • Buckles 2.0

• Bushings available in Hard (55 shore)

• Lifetime warranty program • Freestyle/All-mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 23


C HR IS

/ R IDE R

C HR IS T EN S O N

S HA PE R

LIFETIME WARRANTY CAPTAIN FIN + NOW BINDING

NEW! CAPTAIN FIN X NOW THE PERFECT BLEND OF SURF AND SNOW Surf or ‘surfy’ is all the rage right now in snowboard manufacturing. So wh to the binding side of things? This is exactly what Captain Fins and NOW did. By coming together, riders can now rejoice far and wide with this new binding collab.

24

RETHINK YOUR RIDE


CAPTAIN FIN + NOW BINDING

LIFETIME WARRANTY

WHITE

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

9

10

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • NEW! 3D contour toe straps • NOW tool-less adjuster straps • Freewing Highback

• Bushings available in soft (40 shore) and medium (45 shore) • Lifetime warranty program • Freestyle/All-mountain

• SIEVA Straps • NEW! PA66-GF buckle levers

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 25


LIFETIME WARRANTY NOW + YES BINDING

NOW X YES THE BINDING OF CHOICE FOR THE YES TEAM If it’s good enough for DCP… it’s good enough for YOU! The NOW+YES collab features only the most innovative and technically amazing components that NOW is known for, no instructions required.

26

RETHINK YOUR RIDE


LIFETIME WARRANTY NOW + YES BINDING

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

9

BLACK

10

FLEX RATING • • • • • •

Skate-Tech Flushcup Technology Highcup Compatibility SIEVA Straps NEW! PA66-C buckle levers

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • 3D minimalist toe straps • NOW tool-less adjuster straps • NOW KINGPIN Tool-less • Flex Hinge 2.0 Highback • •

• Bushings available in Medium (45 shore) • Lifetime warranty program • Freestyle/All Mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 27


LIFETIME WARRANTY BRIGADE BINDING

BRIGADE LOOK NO FURTHER—YOUR PERFECT FREESTYLE COMPANION AWAITS What you’ve got here is a fully loaded freestyle binding, capable of satisfying all of your shred needs. If it’s elevating you’re riding you’re after—you’ve found it.

28

RETHINK YOUR RIDE


LIFETIME WARRANTY

BLACK / BROWN

BRIGADE BINDING

BLUE

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

BLACK / GREEN

9

10

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup Compatibility

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • • • •

Buckles 2.0 3D minimalist toe straps NOW tool-less adjuster straps FM Highback

• Bushings available in Medium (45 shore) • Lifetime warranty program • Freestyle

• ASYM SIEVA Straps

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 29


LIFETIME WARRANTY IPO BINDING

IPO YOUR GO-TO WHEN YOU WANT TO SEND IT Capable of anything and everything in the realm of snowboarding—it’s the all-mountain/ freestyle binding that you need to feel complete. It’s just that easy, swipe right and send it.

30

RETHINK YOUR RIDE


LIFETIME WARRANTY

BLACK

IPO BINDING

WHITE

SIZES: SMALL + MEDIUM + LARGE

1

2

3

4

5

6

7

8

GREY

9

10

FLEX RATING • • • • •

Skate-Tech Flushcup Technology Highcup Compatibility NEW! SIEVA Straps

FREESTYLE

ALL-MOUNTAIN

CARVING

TYPE • • • •

Buckles 2.0 3D minimalist toe straps NOW tool-less adjuster straps Freewing Highback

• Bushings available in Medium (45 shore) • Lifetime warranty program • Freestyle/All-mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 31


PELCHAT

C O L L E C TIO N

BINDINGS MEN’S BINDINGS

RETHINK YOUR RIDE 32

JULIETTE

Y O UT H

LIFETIME WARRANTY

YOUTH


NOW BINDINGS // 19/20 33 MEN’S BINDINGS

A RESPONSIVE, POWERFUL GAME CHANGER


LIFETIME WARRANTY NXGEN BINDING

NXGEN THE GROMS ARE ALRIGHT The NXGEN is everything and more to keep the momentum churning and the n.

34

RETHINK YOUR RIDE


LIFETIME WARRANTY NXGEN BINDING SIZES: SMALL

1

2

3

4

5

6

7

BLACK

8

9

10

FREESTYLE

ALL-MOUNTAIN

FLEX RATING • • • •

Skate-Tech Flushcup Technology Highcup compatibility Hanger 1.0 is nylon reinforced with

CARVING

TYPE • • • • •

SIEVA straps Buckles 2.0 3-D minimalist toe straps NOW tool-less adjuster straps Flex Hinge highback

• • • • •

Post is Nylon with 50% Glass Fiber* 4x4 Disc is Nylon with 50% Glass Fiber* Bushings available in soft (40 shore) Lifetime warranty program Freestyle/All mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 35


R O B IN

GY N

C O L L EC T IO N

V A N

W O M E N ’S

LIFETIME WARRANTY

WOMEN’S BINDINGS

RETHINK YOUR RIDE 36


WOMEN’S

WOMEN’S BINDINGS

LIFETIME WARRANTY

BINDINGS

WOMEN’S SPECIFIC DESIGN FOR ULTIMATE

NOW BINDINGS // 19/20 37


LIFETIME WARRANTY CONDA BINDING

CONDA UNBEATABLE PERFORMANCE WITH TOP-NOTCH DESIGN The award-winning CONDA is everything and more. This is the binding for all the hard-charging female fatales out there looking to further up their shred game this winter.

38

RETHINK YOUR RIDE


LIFETIME WARRANTY CONDA BINDING

BLACK

SIZES: SMALL + MEDIUM

1

2

3

4

5

6

7

8

FLUORO CORAL

9

10

FREESTYLE

FLEX RATING

ALL-MOUNTAIN

CARVING

TYPE

• Skate-Tech • Flushcup Technology • Highcup Compatibility

• NEW! 3D contour toe straps • NOW tool-less adjuster straps • Flex Hinge 2.0 Highback

• ASYM SIEVA Straps • NEW! PA66-C Buckle levers

• Bushings available in Medium (45 shore)

• Lifetime warranty program • Freestyle/All-mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 39


LIFETIME WARRANTY BRIGADA BINDING

NEW! BRIGADA ALSO KNOWN AS BRIGADE’S LITTLE SISTER As pure as new fallen snow, the BRIGADA is in fact the exact opposite. This is a freestyle tycoon. We’re talking one so extreme it will take hold of all your shred senses and send you on a snowboarding journey of epic proportions.

40

RETHINK YOUR RIDE


LIFETIME WARRANTY BRIGADA BINDING

BLACK / PINK

SIZES: SMALL + MEDIUM

1

2

3

4

5

6

7

8

BLACK / TURQUOISE

9

10

FREESTYLE

FLEX RATING • Skate-Tech • Flushcup Technology • Highcup compatibility • ASYM SIEVA straps • Buckles 2.0

ALL-MOUNTAIN

CARVING

TYPE • • • • • •

3-D minimalist toe straps NOW tool-less adjuster straps Women’s FM Highback Post is Nylon with 50% Glass Fiber* 4x4 Disc is Nylon with 50% Glass Fiber Bushings available in medium (45 shore)

• Lifetime warranty program • Freestyle

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 41


LIFETIME WARRANTY VETTA BINDING

VETTA SIMPLY BAD ASS Think the Land Rover of women’s bindings if you will, the VETTA features luxurious design, unbeatable comfort, fantastic functionality and incredible performance, topped off with unmatched capability.

42

RETHINK YOUR RIDE


LIFETIME WARRANTY

BLACK

VETTA BINDING

LAVENDER

SIZES: SMALL + MEDIUM

1

2

3

4

5

6

7

8

WHITE

9

10

FREESTYLE

FLEX RATING

ALL-MOUNTAIN

CARVING

TYPE

• Skate-Tech • Flushcup Technology • Highcup Compatibility

• 3D minimalist toe straps • NOW tool-less adjuster straps • Flex Hinge Highback

• SIEVA Straps • Buckles 2.0

• Bushings available in Soft (40 shore)

• Lifetime warranty program • Freestyle/All-mountain

*Channel disc is not included but available for purchase and on the NOW website

NOW BINDINGS // 19/20 43


B E N JI

T E C H

R IT C HIE

B IN DIN G

RETHINK YOUR RIDE

BINDING TECH

RETHINK YOUR RIDE 44


BINDING TECH

BINDING TECH

RETHINK YOUR RIDE

19/20

NOW BINDINGS // 19/20 45


STRAP RETHINK YOUR RIDE D E F I N E YO U R P E R F E C T F I T F O R A L L DAY C O M F O R T.

SIEVA STRAP TOP-TIER COMFORT, DURABILITY AND IS LIGHTWEIGHT. The word SIEVA means single-injected EVA. The body of the strap is made entirely with one-part EVA injection, eliminating any stitching and reducing gluing to less than inserted in the body of the strap at one end and sealed by a micro-injected logo. After turning heads with our Hyperfuse, we’ve decided to push the boundary of strap manufacturing and overall design. This SIEVA strap is about durability, comfort and reducing weight. LIFETIME WARRANTY

*Available on the IPO, NOW+YES, CAPTAIN FIN. VETTA, and NXGEN

ASYM SIEVA STRAP EXCEPTIONAL COMFORT, RESPONSE AND HOLDS ITS SHAPE.

STRAP DESIGN

The concept behind the new ASYM SIEVA strap was to combined the design aspect IPIT straps. By using the same manufacturing methods as our SIEVA strap, we’ve added a TPU reinforcement on the lateral side for extra support. The ASYM SIEVA strap can be use like our regular FLIPIT straps—simply switch your ankle straps to the other foot and change your support setting. *Available on the BRIGADE. BRIGADA and CONDA

HYPERFUSE II STRAP TOP-OF-THE-LINE FUNCTIONALITY AND EVA CONSTRUCTION. ginal HYPERFUSE strap. Inspired by shoe construction, the HYPERFUSE II is a stitchless, spineless strap. Its inner guts are constructed with nylon webbing that is strong, product is a comfortable and lightweight binding strap that will not only handle the elements, but the test of time. *Available on the SELECT, SELECT PRO and O-DRIVE

46

RETHINK YOUR RIDE


DESIGNS NOW BINDING CO. THE PERFECT STRAP FOR YOUR RIDING STYLE.

HYBRID FLIPIT STRAP THE OG—OUR VERY OWN STITCHLESS AND SEAMLESS STRAP. This HYBRID FLIPIT strap construction is a made up of a combination of our original Hyperfuse strap and FLIPIT straps. An additional layer of reinforcement is applied to the bottom of the EVA cover, which gives you support, durability and comfort. The HYBRID FLIPIT strap can also be use like our regular FLIPIT straps—simply switch out your ankle straps to the other foot and change your support setting.

FREESTYLE FLIPIT STRAP THE PERFECT BLEND OF EVA AND TRADITIONAL FABRIC.

LIFETIME WARRANTY

*Available on the DRIVE and RECON

STRAP DESIGN

The NOW FREESTYLE FLIPIT strap features a slightly different construction than the original FLIPIT strap but uses the same inner spine. We’ve added two types of EVA to this strap which creates is cushy yet supportive, and has traditional stitch-and-turn construction with an injected spine sandwiched between EVA and fabric. *Available on the PILOT

3D MINIMALIST TOE STRAP

NEW! 3D CONTOUR TOE STRAP

STRIPPED DOWN AND OFFERS STREAMLINED FUNCTIONALITY.

EXTRA GRIP AND MOLDABLE FUNCTIONALITY

Sometimes what works best is a simple, streamlined, minimalist design, and for this we bring you the 3D Minimalist Toe Strap. It features everything you need and nothing you don’t in a toe strap.

If it’s grip you’re after— look no further than our brand-new for 2019 3D Contour Toe Strap. This strap is not only super grippy, but is also moldable and can be used on either the tip or top of your boot.

3D TOE STRAP EVA COMBO LEVERAGES EVA CAPABILITIES Our top-of-the-line 3D Toe Strap EVA combo, which creates a better overall enhancing the overall grip that the EVA provides.

NOW BINDINGS // 19/20 47


HIGHBACK RETHINK YOUR RIDE THIS ULTIMATE HIGHBACK OFFERING ALLOWS YOU TO DEFINE YOUR RIDING STYLE AND ADDRESS YOUR BINDING FLEX.

LIFETIME WARRANTY HIGHBACK TECHNOLOGY

FLEX HINGE • • • • •

Flex Hinge technology Pre-rotated 5 degrees laterally Higher medial side follows leg angles Wider lateral for support Dampens chatter and eliminates calf-bite • Flex rating: 4

*Available on the VETTA / NXGEN

48

RETHINK YOUR RIDE

NEW!

WOMEN’S FM HIGHBACK • • • •

FREEWING

Minimalist design Higher medial side follows leg angles Pre rotated 10 degrees Flex rating 4

• Higher medial side follows leg angles • Pre-rotated 10 degrees laterally • 15 mm higher than original Flex Hinge HB • Lateral hook for added support • Dampens chatter and eliminates calf-bite • Flex rating: 5

Available on the BRIGADA

*Available on the IPO / CAPTAIN FIN

FLEX HINGE 2.0 • • • •

Flex Hinge technology Higher medial side follows leg angles Pre-rotated 10 degrees 15 mm higher than original Flex Hinge HB • Lateral hook for added support • Dampens chatter and eliminates calf-bite • Flex rating: 6

Available on the CONDA / PILOT / YES


TECHNOLOGY

FM HIGHBACK • Minimalist design • Medial & lateral kerf for added

CALFBACK • • • •

• Higher medial side follows leg angles • Pre rotated 10 degrees • Flex rating 4

Higher medial side follows leg angles Calfback Technology Pre-rotated 10 degrees 20 mm higher than Freewing highback • Lateral hook for added support • Dampens chatter and eliminates calf-bite • Flex rating: 7

Available on the SELECT / SELECT PRO / BRIGADE

Available on the DRIVE

NEW!

FS CARBON • Higher medial side follows leg angles • Pre-rotated 10 degrees • 20 mm higher than Freewing highback • Lightweight, rigid and strong • Multi-position forward lean block with Allen key hardware • Flex rating: 9

Available on the RECON

FS2 CARBON • • • •

Pre-rotated 5 degrees Asymmetrical shape follows leg angles 20 mm higher than Freewing highback Multi-position forward lean block with Allen key hardware • Flex rating: 9

Available on the O-DRIVE

NOW BINDINGS // 19/20 49

HIGHBACK TECHNOLOGY

LIFETIME WARRANTY

NOW BINDING CO.


BUCKLES + DISCS RETHINK YOUR RIDE

PREMIUM MATERIAL AND HARDWARE FOR A PEACE OF MIND OUT IN THE ELEMENTS. MENS, WOMENS & YOUTH BINDING SIZING CHARTS:

LIFETIME WARRANTY

PA66-C BUCKLE BUCKLES AND DISCS

Our PA66-C buckles are made with the same high grade composite CARBON FIBER blend found in our O-DRIVE hanger. This material is extremealy light and strong reducing the overall buckle weight by 20%.

50

BUCKLES 2.0

NYLON 4x4 DISC

NYLON CHANNEL DISC

Our Buckles 2.0 have been redesigned with stronger ALUMINUM levers and updated springs. These new buckles can take more abuse than ever and offers durability and peace of mind.

• Mounting disc is nylon reinforced with

• Mounting disc is nylon reinforced with

• 4x4 compatible

• Channel boards compatible

• Light and strong • Lifetime warranty program • Available on all models

• • • •

RETHINK YOUR RIDE

Stance indicator window Light and strong Lifetime warranty program Available for purchase or on NOW website


BINDING TECH NOW BINDING CO.

LIFETIME WARRANTY

T E C H N O L O G Y T H A T WA S CREATED FOR A LONGER , MORE C O M F O R TA B L E R I D I N G D AY.

KINGPIN

HANGER • I-Beam wall sections are both rigid and light • Baseless design allows for • Transfer energy to the board’s edges

BUSHINGS • Dual injection, quick-snap connection to Hanger • Main contact point to board • True dampening system • Applies energy while diffusing board chatter • Available in Soft, Medium and Hard

POST • Connect binding to board • Link to Hanger at Kingpin

LIFETIME WARRANTY turns, major components of our system mimic both the function and description of the skateboard trucks. The “Hanger” powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as the fulcrum, magnifying this energy through ending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.

NOW Snowboarding offers to the original purchaser a lifetime warranty on all its baseplates and baseplate components, along with a one-year limited warranty on all other parts. This warranty is not transferable, and NOW reserves the tight to repair or replace the faulty parts at its own discretion.

NOW BINDINGS // 19/20 51

BINDING TECHNOLOGY

• Creates a fulcrum for all energy transfers


APPAREL GEAR UP WITH PREMIUM GO ODS THAT REPRESENT W H AT W E T R U LY S TA N D F O R . . . Q UA L I T Y.

NOW CAP LIFETIME WARRANTY

BLOCK T-SHIRT Screen-printed artwork Color: BLACK Sizes: S-XL

RETRO T-SHIRT

3D EMBROIDERY LOGO Color: BLACK SNAP-BACK - ONE SIZE FITS MOST

Screen-printed artwork Color: FLUORO YELLOW Sizes: S-XL

APPAREL

SLOUCH BEANIE Color: BLACK Acrylic 2-fold Beanie with woven label

52

ZIP HOODIE

PULL-OVER HOODIE

Screen-printed artwork Color: BLACK Sizes: S-XL

Screen-printed artwork Color: BLACK / HEATHER Sizes: S-XL

RETHINK YOUR RIDE


RECON

DRIVE

SELECT PRO

COLOR: BLACK

COLOR: BLACK

COLOR: BROWN / BLUE / BLACK

COLOR: GREEN / BLACK

SELECT

PILOT

NOW + CAPTAIN FIN

NOW + YES

COLOR: GREEN / BLACK

COLOR: GREEN / BLACK

COLOR: WHITE

COLOR: BLACK

BRIGADE

IPO

NXGEN

COLOR: BLACK GREEN / BLUE / BLACK BROWN

COLOR: GREY / WHITE / BLACK

COLOR: BLACK

CONDA COLOR: FLUORO CORAL / BLACK

BRIGADA COLOR: BLACK PINK / BLACK TURQUOISE

VETTA COLOR: WHITE / LAVENDER / BLACK

NOW BINDINGS // 19/20 53

LINE OVERVIEW

O-DRIVE

LIFETIME WARRANTY

LINE OVERVIEW


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SLOVAKIA DESTINY DISTRIBUTION Lukas Puchta lukas.puchta@destinydistribution. cz +420 775 919 855

AUSTRALIA & NEW ZEALAND RUSH DISTRIBUTION Dan Kabi dan@rush.net.au +61 3 9646 6661

ESTONIA SURFAR OU Tanel Tepper tanel@surfhouse.ee +37 263 130 95

ISRAEL ISRAEL SKATEBOARD CLUB LTD. Reuven Adi reuven.adi@googlemail.com +972-505742717

SLOVENIA OBSESSION Cic Trobec cic@obsession.si +386 1 282 20 28

AUSTRIA SP UNITED VERTRIEBS GmbH Bernhard Altmanninger bernhard@motion-sports.at +43 1 617 42 82 10

FINLAND WHITE BALANCE Heikki Tapaninen +358 45 1294896

JAPAN STRAIGHTSIX LTD. David Uehara straightsixsnow@gmail.com +81 3-5784-3123

SOUTH KOREA RAON INC. Sunho Hwang master@raon-inc.com +82-70-7731-0555

BELGIUM PACIFIC BOARDSHOP Marc Boydens +32 15 20 35 85

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SPAIN DUNA TRADING S.A.U. Ben Wesseling ben@duna.com +34 956 68 04 26

CANADA NIDECKER NORTH AMERICA Josh Hoyer hoyer@nidecker.com +1 530-448-9080

GERMANY ELEMENT SPORTS GmbH & Co. KG Willi Schiedermeier info@element-sports.de +49 8031 9413690

POLAND BUNKIER STORE Tomasz Woźniak t.wozniak@bunkierstore.pl +48 22 651 55 99

SWITZERLAND NIDECKER SA Fabien Grisel fgrisel@nidecker.ch +41 21 822 33 63

CHILE JONES SNOWBOARDS CHILE Rodrigo Medina P. rmedina@jonessnowboards.cl +56 9 6679 4995

GREECE SLUT BOARDSHOP Nick Voulgaris Voulgaris.nick.83@gmail.com +30 21 0681 9199

PORTUGAL ACTION SNOW Nuno Geirinhas info@actionsnow.pt +351 918 305 559

UKRAINE BACKCOUNTRY Kateryna Chuckvinska K.chukvinska@gmail.com +380 99 014 1400

CHINA X-WING DISTRIBUTION Danny Jia jia@xwing.cn +86 151 1003 3522

HUNGARY SNOWBOARDSHOP.HU Fincziczki Ágnes info@snowboardshop.hu +36 20 942-32-90

ROMANIA OPENBOX George Juncu george@openbox.ro +40 762 205 020

UNITED KINGDOM THE SNOWBOARD ASYLUM Jeremy Sladen Jeremy@snowboard-asylum.com +44 161-743-3826

CZECH DESTINY DISTRIBUTION Lukas Puchta lukas.puchta@destinydistribution.cz +420 775 919 855

IRAN PAMCHAL SPORTS Saeed Zakeri pamchalgroup@gmail.com +98 21 8861 7019

RUSSIA KANT Evgeniy Popov now@kant.ru +7(495)604 1021

USA NIDECKER NORTH AMERICA Josh Hoyer hoyer@nidecker.com +1 530-448-9080

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