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OUR MISSION THE EIRA™ BRAND STATEMENT

Eira™ is an international ski outerwear and clothing brand developed in Canada. Our mission is to provide the freeskier with a brand to call their own. Eira™ speaks to their individuality, style, authenticity and passion for the sport. We accomplish this through creative design, innovation and our passion for quality-driven technical outerwear. Our goal is to be 100% sustainable throughout all aspects of design and development. Eira™ will continue to push the boundaries of style while meeting the needs of the evolving skier.

PRINTING ON THIS PAPER HAS SAVED

14 trees

53,114l of water

805KG OF WASTE

2,091KG OF CO2

24GJ OF ENERGY

6KG OF NOX

EIRA™ HEAD OFFICE | 6085 BELGRAVE ROAD, MISSISSAUGA, ONTARIO, CANADA, L5R 4E6 | TOLL FREE 1 800 668 5480


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OUR PROCESS INFORMATION ABOUT THIS CATALOGUE The Winter 2013/14 Eira™ catalogue is printed on Rolland Enviro100 Satin. Making the correct paper choice is a simple, concrete and effective way of conveying our concerns for the environment. The paper used in this piece is EcoLogo, Processed Chlorine Free (PCF). The paper is manufactured in Canada from 100% post-consumer recycled material from North American recycling programs, using biogas energy (methane from a landfill site). This alternative green energy source is supplying the paper mill with 93% of its thermal energy needs. Manufacturing Rolland Enviro100 Satin produces 85% less greenhouse gas emissions than the average 100% recycled paper and 94% less than the average 100% virgin paper.

CERTIFICATIONS


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SCAN THE QR CODE AND PLACE YOUR PHONE IN THE BOX TO HEAR PETER OLENICK’S THOUGHTS ON WINTER 2013/14

Eira™ Team Manager Peter Olenick {@peterolenick}


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SCAN THE QR CODE AND PLACE YOUR PHONE IN THE BOX TO HEAR JOE SCHUSTER’S THOUGHTS ON WINTER 2013/14

SCAN THE QR CODE AND PLACE YOUR PHONE IN THE BOX TO HEAR IAN COSCO’S THOUGHTS ON WINTER 2013/14

Eira™ Team Riders Ian Cosco {@chuggLIFE} and Joe Schuster {@lilripper69}


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WINTER 2013/14

TECH OVERVIEW WATERPROOFING | BREATHABILITY | VALUE-ADDED FEATURES 1

PROGRAM ONE

20,000mm WATERPROOFING 20,000g/m /24hr 2

INSULATIONS Primaloft® Eco 60g insulation is made using post-consumer recycled plastic bottles, achieving full Bluesign® certification. It provides outstanding thermal efficiency, and retains its warmth even when wet. Primaloft® Eco is highly breathable, fully compressable and extremely durable.

DWR COATING Durable water repellant coating is added to the exterior of all fabrics to increase the effectiveness of the waterproof laminated membranes on the underside.

BREATHABILITY LINING FABRICS 2

PROGRAM TWO

10,000mm WATERPROOFING 10,000g/m /24hr 2

BREATHABILITY

Figure A.

Multi-density mesh linings in upper body. Sleeves and lower body are lined with 210T nylon, made from post-consumer recycled nylon fibre.

[Figure A] demonstrates the waterproofing and breathability technologies of the Eira™ outershell fabrics for both Program One and Program Two. Perspiration is allowed to escape, but exterior moisture is prevented from penetrating the garment, keeping the wearer dry and warm.

RECYCLED CONTENT

SEAM SEALING Program One has 100% seamsealed construction. Program Two has all major seams fully taped. This includes all seams across the back of the jacket, sleeves, shoulders and armholes, and the back rise, back pockets and all seams across the back of the pants.

WATERPROOF/BREATHABLE Waterproofing and breathability are achieved by adding a micro-porous membrane that is laminated to the underside of the fabric. Functions much like skin with ‘pores’ that are large enough to allow perspiration to escape, but small enough so that water droplets cannot enter.

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All Eira™ jackets are manufactured using recycled insulation, lining, snaps and stoppers. Select styles are also made using outershell fabrics made from plastic bottles.


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WINTER 2013/14

COMPARISON 20,000mm waterproof with DWR coating 10,000mm waterproof with DWR coating 20,000g/m2/24hr breathability 10,000g/m2/24hr breathability 100% seamsealed construction Taped construction at all major seams Fully vented, mesh lined Main zipper with ergonomic Eira puller Heavy duty edge stitching throughout Easy-grab pocket zip pullers with logo Interior zip music pocket headphones port Interior cell phone pocket Multi-density mesh linings Warm microfibre collar lining Heavy duty YKK Delrin or waterproof zips 2-way main zips Four zippered exterior pockets with warm tricot lining Snowskirt with stretch insert PRIMALOFT ECO 60g INSULATION Stretch inner cuffs Soft tricot chin patch at inner storm flap Laminated cuff straps with velcro Adjustable cuffs with velcro closures Drawcord closure system at bottom hem Ergonomic hood system with moulded peak Recycled nylon linings, snaps and stoppers

PANt Features 20,000mm waterproof with DWR coating 10,000mm waterproof with DWR coating 20,000g/m2/24hr breathability 10,000g/m2/24hr breathability 100% seamsealed construction Taped construction at all major seams Fully vented, mesh lined DOUBLE LAYER CUFFS HEAVY DUTY EDGE STITCHING THROUGHOUT EASY-GRAB POCKET ZIP PULLERS WITH LOGO SIX EXTERIOR ZIP POCKETS SIX EXTERIOR ZIP AND/OR VELCRO POCKETS ADJUSTABLE SUSPENDERS BOOT ZIPS AT CUFFS WARM HIGH-DENSITY MESH LINING HEAVY DUTY YKK OR WATERPROOF ZIPS SNAP CLOSURE AT WAIST & EXTERNAL ADJUSTERS INNER POWDER CUFFS WITH GRIPPER BOTTOM AND STRETCH INSERTS PRIMALOFT ECO 60G INSULATION

PRGM 1 PRGM 2

Jacket Features

PRGM 1 PRGM 2

PROGRAM ONE { VS } PROGRAM TWO


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WINTER 2013/14

EXTERIOR WATERPROOFING | BREATHABILITY | VALUE-ADDED FEATURES

Taped seams (all jackets).

Aquaguard zips (Fortune Jacket).

Sleeve pocket (most jackets).

Articulated sleeves (Offender Jacket).

VT9 matte finish waterproof zips (Offender Jacket).

Inner stretch cuff (all jackets).

Waterproof zips (Structure Jacket).

Fixed hood (all jackets).

Adjustable cuff — exterior (all jackets).

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WINTER 2013/14

FEATURES WATERPROOFING | BREATHABILITY | VALUE-ADDED FEATURES

Double layer cuffs (pants).

Ergonomic logo pullers — main zip.

Two-way zippers.

Boot zip at cuffs — with gusset (pants).

Waist adjusters (pants).

Zipper garages (Offender Jacket).

Peaked hood (all jackets).

Logo suspenders (Scaffold Pant).

Exterior storm flap (most jackets).

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1

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7

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9

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14

15

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WINTER 2013/14

INTERIORFEATURES INTERIOR FEATURES WATERPROOFING | BREATHABILITY | VALUE-ADDED FEATURES

{ No. 1 } Warm microfibre collar lining.

{ No. 2 } Interior cell phone pocket.

{ No. 3 } Inner snow cuff: pant.

{ No. 4 } Mesh-lined venting.

{ No. 5 } Drawcord hem.

{ No. 6 } Connector system.

{ No. 7 } Locker loop.

{ No. 8 } Inner storm flap.

{ No. 9 } Contoured bottom hem.

{ No. 10 } Foldover top at stormflap.

{ No. 11 } Soft tricot chin patch.

{ No. 12 } Headphones port.

{ No. 13 } Recycled nylon linings, snaps, and stoppers.

{ No. 14 } Snowskirt with stretch insert and stowage system.

{ No. 15 } Dual density mesh lining: zone insulation.

{ No. 16 } Interior zip music pocket.

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PROGRAM ONE 20,000mm WATERPROOF / 20,000g BREATHABILITY


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LOYALTY JACKET

NOTES Let’s talk about loyalty. It’s an important topic, don't you think? Take dogs for example: they are crazy-loyal. They love you unconditionally, they're always there for you, they protect you from intruders, they pee on your crappy neighbour’s lawn for you (good boy!), and they fetch the newspaper when you need it. Well, the loyalty jacket is a lot like your dog—it will love you no matter what, it will aways be there for you in all the different riding conditions, it will protect you from intruders like mother nature, and you can wear it while pissing on your crappy neighbor’s lawn before you pick up your newspaper. Good boy.

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PROGRAM ONE

20,000mm WATERPROOFING 20,000g/m /24hr 2

BREATHABILITY

Port 5830 02

LOYALTY

JACKET CROSS-DYED SUB POLYESTER - RECYCLED

Acid 5830 03 AVAILABLE SIZES

S M L

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Glacier Blue 5830 07 XL XXL


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PROGRAM ONE

Acid 5831 03

Black 5831 04 AVAILABLE SIZES

20,000mm WATERPROOFING 20,000g/m /24hr 2

BREATHABILITY

S M L

Tomato 5831 08 XL XXL

FORTUNE

JACKET SOLID COLOUR, 100% NYLON Page 16


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FORTUNE JACKET

NOTES Ever wish you were worth a fortune? Maybe you already are. Maybe your fortune lies in having great friends and family, or maybe it's just a ton of cash (if it’s the second, buy more Eira so we’re all still employed next year). Fortunes can be many different things to different people. Hell, maybe your fortune is inside a cookie. Maybe you will crack it open and it will say, "Fortune come to you in happy time." Not sure what that means, but I think if you’re wearing the Fortune Jacket with its sophisticated, understated cut-and-sew and two-tone zips, good fortune will find you.

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PROGRAM ONE

20,000mm NIGHTCAP WATERPROOFING 20,000g/m /24hr 2

BREATHABILITY

Black Melange 5832 04a

PARKA MELANGE, 100% POLY

Tomato 5832 08 AVAILABLE SIZES

S M L

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Caramel 5832 11 XL XXL


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NIGHTCAP PARKA

NOTES There are two definitions of a night cap. One is a toque-like hat that you wear to bed to stay warm and cozy. The other is a stiff drink taken right before bed to also keep you warm and cozy. Has anyone ever thought of combining these two fantastic ideas? If one gets into bed every night with a little hat on and a nice extra big shot of whiskey, we’re pretty sure they’ve kicked a goal—they'd be out cold dreaming of bluebird days and tons of snow. Can anything be warmer and cozier than that, you ask? The answer is yes. The Nightcap Jacket will keep you warm and cozy on the hill for an extra long day of riding. Don't combine all three though, you will have gone too far.

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OFFENDER 3 PLY SHELL

NOTES According to the dictionary, an ‘offender’ is a person that transgresses moral or civil laws. Sounds like a grey-area to us.

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PROGRAM ONE

Port 5833 02

Acid 5833 03 AVAILABLE SIZES

S M L

Electric Orange 5833 05 XL XXL

20,000mm OFFENDER WATERPROOFING 3 PLY SHELL 20,000g/m /24hr 2

BREATHABILITY

SOLID COLOUR POLY - RECYCLED Page 21


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PROGRAM ONE

Acid 5730 03

Black 5730 04 AVAILABLE SIZES

S M L

Tomato 5730 08 XL XXL

20,000mm STRUCTURE WATERPROOFING 20,000g/m /24hr 2

BREATHABILITY

PANT SOLID COLOUR, 100% NYLON Page 22


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STRUCTURE PANT

NOTES Everyone needs a little structure in their life, right? Structure can be different things to different people. Like, structure could be sitting on the same stool at the same bar every night, drinking the same drink (vodka soda if anyone is buying). Structure is something you can count on to make you feel safe. Safe, just like the Structure 20K Pant will make you feel. This pant will bring structure to your life and you will always be able to count on it. It boasts waterproof zips, plenty of great pockets and some sweet cut-and-sew lines. So now you’re safe, you have structure, and you feel comfortable with your surroundings. Time for another round, this one’s on us.

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PROGRAM TWO 10,000mm WATERPROOF / 10,000g BREATHABILITY


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ADVICE JACKET

NOTES A little advice goes a long way, so we've been told. And truthfully we all need a little good advice from our friends every now and then. That's what friends are for: giving out advice when you most need it. Advice like, "you’re fine, have another one" or "yeah bro she's hot, go for it." Friends are also good for borrowing your money or going to the bathroom when it's their turn to buy a round. Odd how that works. So let us give you a little advice: get yourself the Advice Jacket, meet your friends at the bar and then make them buy you a round. You will look stylish in your new colourblock Advice Jacket while you enjoy all those free drinks that you've been missing out on. Cheers, bro.

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PROGRAM TWO

10,000mm

WATERPROOFING 10,000g/m /24hr 2

BREATHABILITY

Black/Acid 5840 04

ADVICE JACKET SOLID COLOUR, 100% NYLON

Glacier Blue/Electric Orange 5840 07 AVAILABLE SIZES

S M L

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XL XXL

Winter Grey/Glacier Blue 5840 14


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PROGRAM TWO

10,000mm SUBVERSIVE

WATERPROOFING

10,000g/m /24hr 2

BREATHABILITY

Black/Black Melange 5842 04

JACKET 100% POLYESTER - PRINTED

Glacier Blue/Ink 5842 07 AVAILABLE SIZES

S M L

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XL XXL

Pine/Winter Grey 5842 12


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SUBVERSIVE JACKET

NOTES We need to go against the grain, zig when everyone is zagging, transform the establishment and stand up for our right to be different. This mentality seems to have worked for Johnny Rotten. We talk different, we walk different and we dress different. We need to express our style, we need people to see we are proudly zigging. What better way to express your style than to wear your new Subversive Jacket. It has a bold stripe so you will stand out in the crowd. It's so subversive it doesn't even need a full storm flap. That’s right, we will show the man: no full storm flap for us because we have it covered with a waterproof zip underneath. We plan on staying dry while we tell the man where to go.

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SOUND PARKA

NOTES Isn't it amazing what you can remember when you hear a certain sound? A sound can take you right back to a certain moment in your life. Like, say you’re on your way to work and a certain song comes on the radio. The next thing you know, you’re racing through time—maybe to the moment in the back seat of your parents mini van. Or maybe you remember being drunk at a bar with your mates, or at your first concert. Those are brilliant memories, aren’t they? So now you’re wearing your Sound Parka and you’re in Whistler, about to take the first run of the day. That is a fantastic moment, and every time you wear your Sound Parka you will recall that magical memory. It’s probably way better than the memory of the back seat of your parents’ mini van. Let’s face it, she probably doesn't remember that moment anyways.

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PROGRAM TWO

Ink Melange 5843 01

Black Melange 5843 04 AVAILABLE SIZES

S M L

Caramel Melange 5843 11 XL XXL

10,000mm

SOUND

10,000g/m /24hr

PARKA

WATERPROOFING 2

BREATHABILITY

MELANGE POLYESTER - RECYCLED Page 31


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PROGRAM TWO

Ink 5834 01

Black 5834 04 AVAILABLE SIZES

S M L

Pine 5834 12 XL XXL

10,000mm PURPOSE

WATERPROOFING

10,000g/m /24hr 2

BREATHABILITY

PUFFY 100% POLYESTER Page 00 32


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PURPOSE PUFFY

®I N S U L

AT

IO N

ZENTR

A

NOTES Well well well, the Purpose Puffy. Try and say that three times fast after a couple pitchers of beer, some pickled eggs and a couple horse cocks. Gentlemen, it ain’t going to happen. (Speaking of horse cocks, or pickled sausage for those that aren't in the loop, you have to have purpose when eating those bad boys). You’re on a real mission, and the purpose of that mission is to have a good time. We think the purpose of life is to have a good time. So put on your brand new Purpose Puffy, down a couple pints with your friends, and dine on some horse cocks. You will fulfill your purpose of having a good time, and you will do it in style.

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PROGRAM TWO

10,000mm CONFESSION WATERPROOFING 2 PLY SHELL 10,000g/m /24hr 2

BREATHABILITY

Black 5844 04

RIPSTOP -100% POLY

Tomato 5844 08 AVAILABLE SIZES

S M L

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Gold 5844 10 XL XXL


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CONFESSION 2 PLY SHELL

NOTES They say it's good to get things off your chest, and it sort of makes sense when you think about it. Confess, don't have any secrets. It sounds good on paper, but let’s be honest here... we can't just run around telling everyone everything. The world would be a madhouse. We definitely need to filter out some of our thoughts, so we aren't saying things to our friends like “I confess: I think you’re a toss pot.” Hopefully when you’re wearing your new Confession Jacket, with it's cool pop-colour logo zipper pullers and subtle cut lines, it will encourage you to filter out some of your confessions to your friends. We can only hope.

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ATTITUDE POPOVER SHELL 2-PLY

NOTES You really need to have a positive attitude these days. These are crazy times. You need to wake up on the right side of the bed everyday and embrace it; embrace the day ahead of you and don't let the man get you down, you can deal with him. You have attitude, swagger, a confidence about you, you’re the business. People will notice you. Maybe today you will get a promotion, or even just get a job. People will notice your positive attitude and hang with you and buy you drinks, and you will stand there with your positive attitude while wearing your Attitude Popover. It will

speak volumes about you as an individual and your style. People will say, “is that a popover?” and you will answer “Yes, it is. And it's not just any popover, it is a modern twist on an old classic.” It's the Attitude Popover.

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PROGRAM TWO

10,000mm ATTITUDE

WATERPROOFING

10,000g/m /24hr 2

BREATHABILITY

Black 5845 04

POPOVER 2 PLY SHELL SOLID COLOUR, 100% NYLON

Electric Orange 5845 05

Glacier Blue 5845 07

THOUGHTS

AVAILABLE SIZES

S M L

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XL XXL

Winter Grey 5845 14


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MOOLAH PANT - INSULATED

NOTES Have you ever reached into your pant pocket for a bit of money only to find a piece of lint, a button and the odd phone number? You need moolah. We don't think moolah is the key to happiness, but it couldn't hurt to have some could it? Wouldn't it be nice to reach into your pocket and pull out a wad of crisp bills? You could go about your day knowing that you’re covered: a bit of lunch here, a pint there, maybe treat yourself to a new pair of ski pants... Perhaps even the new Moolah Pant, with plenty of pockets to put all your cash. You could be on the mountain, free to stop for a bit of an après whenever you like, and you will look damn good reaching into an oversized cargo pocket to pull out some moolah from your Moolah.

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PROGRAM TWO

Acid 5740 03

Black 5740 04

Black Melange 5740 04a

Glacier Blue 5740 07

Tomato 5740 08

THOUGHTS

AVAILABLE SIZES

S M L

XL XXL

10,000mm

MOOLAH

10,000g/m /24hr

PANT

WATERPROOFING 2

BREATHABILITY

SOLID COLOUR, 100% NYLON Page 39

Winter Grey 5740 14

White 5740 15


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PROGRAM TWO

Black 5741 04

Electric Orange 5741 05

Glacier Blue 5741 07

AVAILABLE SIZES

S M L

XL XXL

SCAFFOLD 10,000mm

WATERPROOFING

10,000g/m /24hr 2

BREATHABILITY

SUSPENDER

pant 100% NYLON Page 00 40

Winter Grey 5741 14


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SCAFFOLD SUSPENDER PANT

NOTES It's all about style and performance. We all know you have to have style when your performing or that might be your last performance, if you know what we mean. Back in the day, men had style. Even on the job they looked good—whether it was in a suit with suspenders, or in a factory wearing suspenders for your denim. You can see where we’re going with this. Suspenders are timeless and work in all situations. So not only is the Scaffold Suspender Pant functional, it is mad stylish. It's got our beautiful Eira logo jaquarded right into them, along with some Canadian pride. You can wear them up or you can rock them hanging down, it all depends on your style. Either way we’ve got you covered folks, just like the old days.

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SPORTSWEAR


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SPORTSWEAR

EIRA HOODIE ™

RIDER-LENGTH - 100% POLYESTER

Black 5512 04

Gold 5512 10

Winter Grey 5512 14

THOUGHTS

AVAILABLE SIZES

S M L

Page 00 44

XL XXL


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SPORTSWEAR

EIRA TEES ™

MADE IN THE USA - 100% COTTON

Stripe Tee - Black 5230 04

Circle Tee - Black 5230 04a

Cock n’ Balls Tee - Grey 5230 14

Beer Can Tee - White 5230 15

AVAILABLE SIZES

S M L

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XL XXL


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ACCESSORIES


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ACCESSORIES

SLOUCH TOQUES MULTI-STRIPE SLOUCH TOQUE - 100% ACRYLIC

Glacier/Electric Orange/Ink 5019 07

Tomato/Black/Port 5019 08

Gold/Glacier/Electric Orange 5019 10

Winter Grey/Glacier/Caramel 5019 14

TRI-COLOUR SLOUCH TOQUE - 100% ACRYLIC

Black/Pine/Acid 5033 04

Glacier/Acid/Electric Orange 5033 07

Winter Grey/Tomato/Powder 5033 14

MELANGE SLOUCH TOQUE - 100% ACRYLIC

Ink 5034 01

Black 5034 04 ONE SIZE

Page 00 48

Tomato 5034 08


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ACCESSORIES

HATS+BELTS TRUCKER HAT - 47% COTTON / 25% POLYESTER / 28% WOOL

Black 5035 04

Black/White 5035 04a

TWILL HAT - 80% ACRYLIC / 20% WOOL

Gold/Purple 5036 10

Teal/Black 5036 13

Natural 5036 24

DISTRESSED LEATHER BELT - 100% LEATHER

Tomato 5037 08

Gold 5037 10 ONE SIZE

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White 5037 15


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OUR MISSION THE EIRA™ BRAND STATEMENT

Eira™ is an international ski outerwear and clothing brand developed in Canada. Our mission is to provide the freeskier with a brand to call their own. Eira™ speaks to their individuality, style, authenticity and passion for the sport. We accomplish this through creative design, innovation and our passion for quality-driven technical outerwear. Our goal is to be 100% sustainable throughout all aspects of design and development. Eira™ will continue to push the boundaries of style while meeting the needs of the evolving skier.

PRINTING ON THIS PAPER HAS SAVED

14 trees

53,114l of water

805KG OF WASTE

2,091KG OF CO2

24GJ OF ENERGY

6KG OF NOX

EIRA™ HEAD OFFICE | 6085 BELGRAVE ROAD, MISSISSAUGA, ONTARIO, CANADA, L5R 4E6 | TOLL FREE 1 800 668 5480


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14_EIRA