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S P R I N G

2 0 1 3


team

3

belts

13

backpacks

37

accessories

45

tees & hoodies

53

hats & beanies

63

hard goods

67

Here at AWSM we believe in the importance of fun, family, and community. We strive each and every day to be much more than just another company. We take great pride in the people that we have aligned ourselves with here at AWSM, starting with our incredible factories and employees in China; who produce the highest quality product, using eco-friendly and recycled materials, whenever possible. Here at AWSM, our desire is to elevate and push the envelope of technology, with product that is fun, fashionable, and functional; while also promising a 100% guarantee on all of our product. To be more than just another company, we are putting our passion for helping others into AWSM, by placing a large emphasis on making it about more than just “us.” We are doing this by giving back to those in need around the world. For starters, we are donating 1% of all sales to families in Nicaragua and Cambodia, to provide food and clean drinking water. Also, 5% of all sales from our skateboard tool, The LC, will be donated to Mothers Against Drunk Driving (MADD) in honor of our good friend, Luke Ceballos, who was killed by a drunk driver in 2010. We look forward to discovering other good causes, to which we can contribute in the future, thereby helping those who are truly less fortunate. Our hope is that by discovering and contributing to need, we will also help to open all of our eyes to the need for knowledge, cure, and compassion in our world. Lastly, here at AWSM, we would like to express our appreciation for the outpouring of support that we have received from everyone that we have had the privilege of speaking and interacting with. AWSM was created to be something fun, fresh, and different. We are very excited to present this new line to all of you, with the confidence that you will see our mission shining through in each and every item that we have created…now go be AWSM.

awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand 702 N Helena Street Spokane, WA 99202 509.474.1573


team

3

belts

13

backpacks

37

accessories

45

tees & hoodies

53

hats & beanies

63

hard goods

67

Here at AWSM we believe in the importance of fun, family, and community. We strive each and every day to be much more than just another company. We take great pride in the people that we have aligned ourselves with here at AWSM, starting with our incredible factories and employees in China; who produce the highest quality product, using eco-friendly and recycled materials, whenever possible. Here at AWSM, our desire is to elevate and push the envelope of technology, with product that is fun, fashionable, and functional; while also promising a 100% guarantee on all of our product. To be more than just another company, we are putting our passion for helping others into AWSM, by placing a large emphasis on making it about more than just “us.” We are doing this by giving back to those in need around the world. For starters, we are donating 1% of all sales to families in Nicaragua and Cambodia, to provide food and clean drinking water. Also, 5% of all sales from our skateboard tool, The LC, will be donated to Mothers Against Drunk Driving (MADD) in honor of our good friend, Luke Ceballos, who was killed by a drunk driver in 2010. We look forward to discovering other good causes, to which we can contribute in the future, thereby helping those who are truly less fortunate. Our hope is that by discovering and contributing to need, we will also help to open all of our eyes to the need for knowledge, cure, and compassion in our world. Lastly, here at AWSM, we would like to express our appreciation for the outpouring of support that we have received from everyone that we have had the privilege of speaking and interacting with. AWSM was created to be something fun, fresh, and different. We are very excited to present this new line to all of you, with the confidence that you will see our mission shining through in each and every item that we have created…now go be AWSM.

awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand 702 N Helena Street Spokane, WA 99202 509.474.1573


team signature colors Torstein Horgmo troop

nicole 1

web belt

reversible web belt

midland

kicker headphones

mutant

torstein horgmo “AWSM is the reward you get from doing something people said you couldn’t do. The feeling you get from setting big goals and all the fun you have chasing your dreams. AWSM is that feeling you get when you see something insane, something that inspires you so much that you don’t care about doing anything else. AWSM is finding your passion, your dreams, your fun.”

3

4


team signature colors Torstein Horgmo troop

nicole 1

web belt

reversible web belt

midland

kicker headphones

mutant

torstein horgmo “AWSM is the reward you get from doing something people said you couldn’t do. The feeling you get from setting big goals and all the fun you have chasing your dreams. AWSM is that feeling you get when you see something insane, something that inspires you so much that you don’t care about doing anything else. AWSM is finding your passion, your dreams, your fun.”

3

4


team signature colors Andreas Wiig dead ringer

new weave

nicole 2

web belt reversible

Andreas wiig “AWSM started out as a crew that was all about having a good time together. AWSM is based on friendship and good times, and it’s an amazing opportunity to let that grow into a company. We don’t take ourselves too seriously, and we want to keep that spirit as the brand moves on. At the same time, we’re serious when it comes to making the most AWSM products out there! All in all I just feel honored to own a part of AWSM together with my very talented friends, and I can’t wait to see what the future brings.”

5

6


team signature colors Andreas Wiig dead ringer

new weave

nicole 2

web belt reversible

Andreas wiig “AWSM started out as a crew that was all about having a good time together. AWSM is based on friendship and good times, and it’s an amazing opportunity to let that grow into a company. We don’t take ourselves too seriously, and we want to keep that spirit as the brand moves on. At the same time, we’re serious when it comes to making the most AWSM products out there! All in all I just feel honored to own a part of AWSM together with my very talented friends, and I can’t wait to see what the future brings.”

5

6


team signature colors Mark McMorris fatty laces

troop

invader

web belt

mark mcmorris “AWSM is a huge part of me, it’s the first thing I’ve ever been an owner in and we are so fortunate to have some of the biggest names in action sports fully backing it. AWSM is something very passionate to me and it will always be a big part of me! For myself, AWSM is a way of life. Its all about hanging with good friends and family and enjoying life to the fullest.”

7

8


team signature colors Mark McMorris fatty laces

troop

invader

web belt

mark mcmorris “AWSM is a huge part of me, it’s the first thing I’ve ever been an owner in and we are so fortunate to have some of the biggest names in action sports fully backing it. AWSM is something very passionate to me and it will always be a big part of me! For myself, AWSM is a way of life. Its all about hanging with good friends and family and enjoying life to the fullest.”

7

8


team signature colors Christian Hosoi dead ringer

invader

fatty laces

velcro wallet

troop

christian hosoi tee

skate tool

hoodies

christian hosoi

contour

9

10


team signature colors Christian Hosoi dead ringer

invader

fatty laces

velcro wallet

troop

christian hosoi tee

skate tool

hoodies

christian hosoi

contour

9

10


team signature colors Ryan Decenzo new weave

troop

dead ringer

champ

web belt

mutant

nicole 2

velcro walleT

fatty laces

skate tool

kicker headphones

ryan decenzo

11

12


team signature colors Ryan Decenzo new weave

troop

dead ringer

champ

web belt

mutant

nicole 2

velcro walleT

fatty laces

skate tool

kicker headphones

ryan decenzo

11

12


BELTS // Essentials

BELTS // Essentials

disco

techno

The Disco is made of a waxed canvas front, for

The Techno is a PU-split leather belt, which

increased weather resistance, and a full-grain

allows for a wide array of colors. It includes a

leather back. It also includes a leather patch,

leather patch, surrounded by belt eyelets, as

surrounding the metal belt eyelets, for durability.

well as metal snaps. Belt sizes: s (94cm),

Belt sizes: s (94cm), M (102cm), l (110cm),

M (102cm), l (110cm), xl (118cm)

xl (118cm) cyan / magenta S / M / L / XL

cyan / yellow S / M / L / XL

99808 12363 9

99808 13020 0 ships immediate ships immediate

purple / yellow S / M / L / XL

white / magenta S / M / L / XL

black / blue S / M / L / XL

99808 12364 6

99808 12367 7

99808 12361 5

scott decenzo

white / black S / M / L / XL

black / green S / M / L / XL

brown / green S / M / L / XL

99808 12366 0

99808 12362 2

99808 12365 3

black S / M / L / XL 99808 13018 7

13

14


BELTS // Essentials

BELTS // Essentials

disco

techno

The Disco is made of a waxed canvas front, for

The Techno is a PU-split leather belt, which

increased weather resistance, and a full-grain

allows for a wide array of colors. It includes a

leather back. It also includes a leather patch,

leather patch, surrounded by belt eyelets, as

surrounding the metal belt eyelets, for durability.

well as metal snaps. Belt sizes: s (94cm),

Belt sizes: s (94cm), M (102cm), l (110cm),

M (102cm), l (110cm), xl (118cm)

xl (118cm) cyan / magenta S / M / L / XL

cyan / yellow S / M / L / XL

99808 12363 9

99808 13020 0 ships immediate ships immediate

purple / yellow S / M / L / XL

white / magenta S / M / L / XL

black / blue S / M / L / XL

99808 12364 6

99808 12367 7

99808 12361 5

scott decenzo

white / black S / M / L / XL

black / green S / M / L / XL

brown / green S / M / L / XL

99808 12366 0

99808 12362 2

99808 12365 3

black S / M / L / XL 99808 13018 7

13

14


BELTS // Essentials

BELTS // Essentials

tj

the belt AWSM’s basic belts, The Belt and The Bite, are made with genuine full-grain leather and have a durable stainless steel

The TJ is a PU-split leather belt with a screenprinted

belt buckle. The Bite also includes metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

poncho wool material front, embossed belt snaps, and debossed AWSM logos on the keeper and belt back. Belt sizes: s (94cm), M (102cm), l (110cm),

black S / M / L / XL

xl (118cm)

99808 12347 9

ships immediate

brown S / M / L / XL 99808 12346 2

green S / M / L / XL 99808 12374 5

ships immediate

purple S / M / L / XL

white S / M / L / XL

99808 12375 2

99808 12373 8

the bite black S / M / L / XL 99808 12359 2

ships immediate

white S / M / L / XL 99808 12358 5

brown S / M / L / XL 99808 12376 9

15

CRAIG MCMORRIS

16


BELTS // Essentials

BELTS // Essentials

tj

the belt AWSM’s basic belts, The Belt and The Bite, are made with genuine full-grain leather and have a durable stainless steel

The TJ is a PU-split leather belt with a screenprinted

belt buckle. The Bite also includes metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

poncho wool material front, embossed belt snaps, and debossed AWSM logos on the keeper and belt back. Belt sizes: s (94cm), M (102cm), l (110cm),

black S / M / L / XL

xl (118cm)

99808 12347 9

ships immediate

brown S / M / L / XL 99808 12346 2

green S / M / L / XL 99808 12374 5

ships immediate

purple S / M / L / XL

white S / M / L / XL

99808 12375 2

99808 12373 8

the bite black S / M / L / XL 99808 12359 2

ships immediate

white S / M / L / XL 99808 12358 5

brown S / M / L / XL 99808 12376 9

15

CRAIG MCMORRIS

16


BELTS // Essentials

BELTS // Essentials

web

reversible web

The Web Belt is made of nylon webbing, with a metal belt buckle

The Reversible Web Belt is made of nylon

that has a bottle cap opener on the underside. The Torstein

webbing, with a metal belt buckle that

Horgmo Green colorway has a glow-in-the-dark pattern; Camo

features a bottle cap opener on the

has a digi-camo screenprint; and Rasta has an AWSM pattern

underside. Colorful digi-camo on one

screenprint. Belt sizes: one size fits most

side with solid color on the reverse. Belt sizes: One size fits most

cyan 99808 13013 2

torstein horgmo 99808 13137 5

ships immediate

ships 03/01/13 white

camo

purple

99808 13015 6

99808 13012 5

99808 13016 3

purple / gray camo 99808 13138 2

ships immediate

ships immediate

ships immediate

rasta

torstein horgmo

torstein horgmo

99808 13011 8

green

red

99808 13010 1

99808 13099 6

andreas wiig 99808 13139 9

ships 11/01/12

ships immediate

ships 03/01/13

black

green / brown

torstein horgmo

99808 13017 0

99808 13101 6

blue 99808 13100 9

ships immediate

ships 03/01/13

ships 03/01/13

ryan decenzo

mark mcmorris

magenta

99808 13102 3

99808 13103 0

99808 13014 9

ships 03/01/13

17

ships 03/01/13

ships immediate

18


BELTS // Essentials

BELTS // Essentials

web

reversible web

The Web Belt is made of nylon webbing, with a metal belt buckle

The Reversible Web Belt is made of nylon

that has a bottle cap opener on the underside. The Torstein

webbing, with a metal belt buckle that

Horgmo Green colorway has a glow-in-the-dark pattern; Camo

features a bottle cap opener on the

has a digi-camo screenprint; and Rasta has an AWSM pattern

underside. Colorful digi-camo on one

screenprint. Belt sizes: one size fits most

side with solid color on the reverse. Belt sizes: One size fits most

cyan 99808 13013 2

torstein horgmo 99808 13137 5

ships immediate

ships 03/01/13 white

camo

purple

99808 13015 6

99808 13012 5

99808 13016 3

purple / gray camo 99808 13138 2

ships immediate

ships immediate

ships immediate

rasta

torstein horgmo

torstein horgmo

99808 13011 8

green

red

99808 13010 1

99808 13099 6

andreas wiig 99808 13139 9

ships 11/01/12

ships immediate

ships 03/01/13

black

green / brown

torstein horgmo

99808 13017 0

99808 13101 6

blue 99808 13100 9

ships immediate

ships 03/01/13

ships 03/01/13

ryan decenzo

mark mcmorris

magenta

99808 13102 3

99808 13103 0

99808 13014 9

ships 03/01/13

17

ships 03/01/13

ships immediate

18


BELTS // Essentials

BELTS // Essentials

DEAD RINGER

TROOp

The Dead Ringer is made with canvas

The Troop has an eco-friendly aluminum roller-cam

webbing and features a custom

buckle. The band is made of eco-friendly webbing.

aluminum D-Ring buckle.

Belt sizes: s (94cm), M (102cm), l (110cm),

BELT SIZES: ONE SIZE FITS MOST

xl (118cm)

BLACK / black

brown / green S / M / L / XL

99808 13108 5

99808 13163 4 ships 02/01/13 ships 03/01/13

brown / green

black / red

torstein horgmo S / M / L / XL

black / gray S / M / L / XL

S / M / L / XL

99808 13109 2

99808 13110 8

99808 13164 1

99808 13165 8

99808 13166 5

andreas wiig

ryan decenzo

99808 13111 5

99808 13112 2

mark mcmorris S / M / L / XL

white / black S / M / L / XL

christian hosoI S / M / L / XL

99808 13167 2

99808 13168 9

99808 13169 6

ryan decenzo

christian hosoi 99808 13113 9

19

20


BELTS // Essentials

BELTS // Essentials

DEAD RINGER

TROOp

The Dead Ringer is made with canvas

The Troop has an eco-friendly aluminum roller-cam

webbing and features a custom

buckle. The band is made of eco-friendly webbing.

aluminum D-Ring buckle.

Belt sizes: s (94cm), M (102cm), l (110cm),

BELT SIZES: ONE SIZE FITS MOST

xl (118cm)

BLACK / black

brown / green S / M / L / XL

99808 13108 5

99808 13163 4 ships 02/01/13 ships 03/01/13

brown / green

black / red

torstein horgmo S / M / L / XL

black / gray S / M / L / XL

S / M / L / XL

99808 13109 2

99808 13110 8

99808 13164 1

99808 13165 8

99808 13166 5

andreas wiig

ryan decenzo

99808 13111 5

99808 13112 2

mark mcmorris S / M / L / XL

white / black S / M / L / XL

christian hosoI S / M / L / XL

99808 13167 2

99808 13168 9

99808 13169 6

ryan decenzo

christian hosoi 99808 13113 9

19

20


BELTS // Essentials

BELTS // Essentials

FATTY LACES

MUTANt

The Fatty Laces are a 2.2cm wide lace belt made with

The Mutant…it’s all business in the back

a unique blend of cotton and elastic, that provides the

and party in the front. Our unique design

ultimate comfort and stretch. Reversible.

is a morph of the Web and Lace belts;

BELT SIZES: ONE SIZE FITS MOST

allowing for prime style and ultimate comfort. Patent Pending

christian HOSOI

BELT SIZES: ONE SIZE FITS MOST

99808 13152 8 torstein horgmo 99808 13182 5

ships 11/01/12

ships 11/01/12 ryan decenzo lines

ryan decenzo blocks

ryan decenzo checkers

99808 13153 5

99808 13154 2

99808 13155 9

skinny Lace belt

mark mcmorris red

mark mcmorris white

Red

9808 13050 7

99808 13156 6

99808 13157 3

Orange

99808 13051 4

Magenta

99808 13052 1

Black

99808 13053 8

white

black

99808 13158 0

99808 13159 7

21

purple

black

99808 13183 2

99808 13184 9

ships immediate

ryan decenzo

green

red

99808 13185 6

99808 13186 3

99808 13187 0

22


BELTS // Essentials

BELTS // Essentials

FATTY LACES

MUTANt

The Fatty Laces are a 2.2cm wide lace belt made with

The Mutant…it’s all business in the back

a unique blend of cotton and elastic, that provides the

and party in the front. Our unique design

ultimate comfort and stretch. Reversible.

is a morph of the Web and Lace belts;

BELT SIZES: ONE SIZE FITS MOST

allowing for prime style and ultimate comfort. Patent Pending

christian HOSOI

BELT SIZES: ONE SIZE FITS MOST

99808 13152 8 torstein horgmo 99808 13182 5

ships 11/01/12

ships 11/01/12 ryan decenzo lines

ryan decenzo blocks

ryan decenzo checkers

99808 13153 5

99808 13154 2

99808 13155 9

skinny Lace belt

mark mcmorris red

mark mcmorris white

Red

9808 13050 7

99808 13156 6

99808 13157 3

Orange

99808 13051 4

Magenta

99808 13052 1

Black

99808 13053 8

white

black

99808 13158 0

99808 13159 7

21

purple

black

99808 13183 2

99808 13184 9

ships immediate

ryan decenzo

green

red

99808 13185 6

99808 13186 3

99808 13187 0

22


DEADRINGER CHAMP

reversible web

lion FLAG invader

iphone case

RANsOM

oxford

day tripper

KEY CLASP MONEY CLIP army men

laces

fatty laces midland

troop

standard key ring

LION HEAD

BLIZZARD simple sack NEW WEAVE

card holder VELCRO WALLET

army men

WALLET

mutant bite vagrant

23

disco 2

24


DEADRINGER CHAMP

reversible web

lion FLAG invader

iphone case

RANsOM

oxford

day tripper

KEY CLASP MONEY CLIP army men

laces

fatty laces midland

troop

standard key ring

LION HEAD

BLIZZARD simple sack NEW WEAVE

card holder VELCRO WALLET

army men

WALLET

mutant bite vagrant

23

disco 2

24


BELTS //Performance

BELTS // Performance nicole 1

nicole 2

The Nicole 1 belt is made of recycled eco-friendly

The Nicole 2 belt is made of eco-friendly elastic

elastic webbing that stretches with your every move.

webbing. The buckle is eco-friendly plastic with

It has a recycled eco-friendly AWSM patch, as well as

the AWSM logo.

a screenprinted leather patch on the end, with the

belt sizes: one size fits most

AWSM logo. RYAN decenzo

Belt sizes: one size fits most

99808 13118 4 torstein horgmo 99808 12351 6 ships 11/01/12

ships immediate

red / black 99808 12355 4

Ryan Decenzo

lime / brown 99808 12357 8

white / cyan

magenta / yellow

navy / red

andreas wiig

99808 12354 7

99808 12352 3

99808 13119 1

99808 13120 7

torstein horgmo ships 11/01/12 black / black

aqua / purple

99808 12353 0

99808 12356 1

black / gray

white / black

brown / brown

99808 13121 4

99808 13122 1

99808 13123 8

ships 04/01/13 25

ships 04/01/13

ships 04/01/13

ships 04/01/13 26


BELTS //Performance

BELTS // Performance nicole 1

nicole 2

The Nicole 1 belt is made of recycled eco-friendly

The Nicole 2 belt is made of eco-friendly elastic

elastic webbing that stretches with your every move.

webbing. The buckle is eco-friendly plastic with

It has a recycled eco-friendly AWSM patch, as well as

the AWSM logo.

a screenprinted leather patch on the end, with the

belt sizes: one size fits most

AWSM logo. RYAN decenzo

Belt sizes: one size fits most

99808 13118 4 torstein horgmo 99808 12351 6 ships 11/01/12

ships immediate

red / black 99808 12355 4

Ryan Decenzo

lime / brown 99808 12357 8

white / cyan

magenta / yellow

navy / red

andreas wiig

99808 12354 7

99808 12352 3

99808 13119 1

99808 13120 7

torstein horgmo ships 11/01/12 black / black

aqua / purple

99808 12353 0

99808 12356 1

black / gray

white / black

brown / brown

99808 13121 4

99808 13122 1

99808 13123 8

ships 04/01/13 25

ships 04/01/13

ships 04/01/13

ships 04/01/13 26


BELTS //Performance

BELTS // Performance new weave

midland

The New Weave belt consists of recycled elastic

The Midland features recycled elastic webbing with

webbing and an eco-friendly aluminum roller-

full-grain leather and a custom aluminum buckle.

cam buckle. It also has a full-grain leather

Belt sizes: s (94cm), M (102cm), l (110cm),

trim debossed with the AWSM logo.

xl (118cm)

andreas wiig S / M / L / XL

black / black S / M / L / XL

99808 13128 3

99808 13197 9

ships 04/01/13 ships 03/01/13

black / white S / M / L / XL

ryan decenzo S / M / L / XL

white / cyan S / M / L / XL

torstein horgmo S / M / L / XL

99808 13129 0

99808 13130 6

99808 13198 6

99808 13199 3

purple / black S / M / L / XL 99808 13131 3

gray / red S / M / L / XL 99808 13200 6

andreas wiig

27

28


BELTS //Performance

BELTS // Performance new weave

midland

The New Weave belt consists of recycled elastic

The Midland features recycled elastic webbing with

webbing and an eco-friendly aluminum roller-

full-grain leather and a custom aluminum buckle.

cam buckle. It also has a full-grain leather

Belt sizes: s (94cm), M (102cm), l (110cm),

trim debossed with the AWSM logo.

xl (118cm)

andreas wiig S / M / L / XL

black / black S / M / L / XL

99808 13128 3

99808 13197 9

ships 04/01/13 ships 03/01/13

black / white S / M / L / XL

ryan decenzo S / M / L / XL

white / cyan S / M / L / XL

torstein horgmo S / M / L / XL

99808 13129 0

99808 13130 6

99808 13198 6

99808 13199 3

purple / black S / M / L / XL 99808 13131 3

gray / red S / M / L / XL 99808 13200 6

andreas wiig

27

28


BELTS // Performance

BELTS // Performance champ

invader

The Champ is made of recycled eco-friendly

The Invader is made of an eco-friendly nylon body

elastic webbing with a custom, one-of-a-kind

with a custom AWSM logo closure system. The

backpack-style closure for the ultimate in

buckle is also made of eco-friendly aluminum.

comfort and flexibility.

belt sizes: one size fits most

belt sizes: one size fits most mark mcmorris 99808 13143 6

green 99808 13173 3 ships 03/01/13

magenta 99808 13174 0

red 99808 13176 4

ships 02/01/13

ships 03/01/13

ships 11/01/12

black 99808 13175 7

ryan decenzo 99808 13177 1

ships 11/01/12

black

green

99808 13144 3

99808 13145 0

ships 11/01/12 brown 99808 13146 7

29

cyan

christian hosoi

99808 13147 4

99808 13148 1

30


BELTS // Performance

BELTS // Performance champ

invader

The Champ is made of recycled eco-friendly

The Invader is made of an eco-friendly nylon body

elastic webbing with a custom, one-of-a-kind

with a custom AWSM logo closure system. The

backpack-style closure for the ultimate in

buckle is also made of eco-friendly aluminum.

comfort and flexibility.

belt sizes: one size fits most

belt sizes: one size fits most mark mcmorris 99808 13143 6

green 99808 13173 3 ships 03/01/13

magenta 99808 13174 0

red 99808 13176 4

ships 02/01/13

ships 03/01/13

ships 11/01/12

black 99808 13175 7

ryan decenzo 99808 13177 1

ships 11/01/12

black

green

99808 13144 3

99808 13145 0

ships 11/01/12 brown 99808 13146 7

29

cyan

christian hosoi

99808 13147 4

99808 13148 1

30


BELTS // Classic

BELTS // Classic vagrant

gator

The Vagrant is a premium full-grain split leather belt, with

The Gator is made with genuine full-grain leather, interwoven

a line of waxed canvas down the center, suede back, colored

with leather straps along the sides, and has a reverse buckling

stitching, metal eyelets, and embossed belt snaps.

system, using prongs on the buckle itself, for added durability.

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

yellow S / M / L / XL

brown S / M / L / XL

99808 12370 7

99808 13216 7

ships immediate

ships 04/01/13

black S / M / L / XL

cyan S / M / L / XL

white S / M / L / XL

black S / M / L / XL

99808 12371 4

99808 12369 1

99808 12350 9

99808 12349 3

ships immediate

ships immediate

ships immediate

ships immediate

christian hosoi

white S / M / L / XL

brown S / M / L / XL

99808 13212 9

99808 13213 6

ships 03/01/13

31

ships 03/01/13

32


BELTS // Classic

BELTS // Classic vagrant

gator

The Vagrant is a premium full-grain split leather belt, with

The Gator is made with genuine full-grain leather, interwoven

a line of waxed canvas down the center, suede back, colored

with leather straps along the sides, and has a reverse buckling

stitching, metal eyelets, and embossed belt snaps.

system, using prongs on the buckle itself, for added durability.

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

yellow S / M / L / XL

brown S / M / L / XL

99808 12370 7

99808 13216 7

ships immediate

ships 04/01/13

black S / M / L / XL

cyan S / M / L / XL

white S / M / L / XL

black S / M / L / XL

99808 12371 4

99808 12369 1

99808 12350 9

99808 12349 3

ships immediate

ships immediate

ships immediate

ships immediate

christian hosoi

white S / M / L / XL

brown S / M / L / XL

99808 13212 9

99808 13213 6

ships 03/01/13

31

ships 03/01/13

32


BELTS // Classic

BELTS // Classic disco 2

highway star

The Disco 2 is made with recycled cotton canvas with

The Highway Star is a premium belt made with full-grain leather

a suede backing. It also features an eco-friendly

that includes two rows of back-stitched piping and metal eyelets.

aluminum buckle.

Belt sizes: s (94cm), M (102cm),

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

l (110cm), xl (118cm)

green / brown S / M / L / XL

black S / M / L / XL

99808 13190 0

99808 12378 3

ships 03/01/13

ships immediate

black / black S / M / L / XL

brown / tan S / M / L / XL

99808 13191 7

99808 13192 4

white S / M / L / XL

brown S / M / L / XL

99808 12380 6

99808 12379 0

torstein horgmo

33

34


BELTS // Classic

BELTS // Classic disco 2

highway star

The Disco 2 is made with recycled cotton canvas with

The Highway Star is a premium belt made with full-grain leather

a suede backing. It also features an eco-friendly

that includes two rows of back-stitched piping and metal eyelets.

aluminum buckle.

Belt sizes: s (94cm), M (102cm),

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

l (110cm), xl (118cm)

green / brown S / M / L / XL

black S / M / L / XL

99808 13190 0

99808 12378 3

ships 03/01/13

ships immediate

black / black S / M / L / XL

brown / tan S / M / L / XL

99808 13191 7

99808 13192 4

white S / M / L / XL

brown S / M / L / XL

99808 12380 6

99808 12379 0

torstein horgmo

33

34


BELTS // Classic

BELTS // Classic hampton

oxford

The Hampton is a high-end premium belt that is made with

The Oxford belt is made of an automotive

recycled cotton canvas, full-grain leather, suede backing,

tweed material on the front and full-grain

and a custom eco-friendly roller-cam aluminum buckle.

leather on the back, along with backstitching.

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

white S / M / L / XL

gray S / M / L / XL

99808 13218 1

99808 12351 6 ships 02/01/13

ships immediate

brown S / M / L / XL

black S / M / L / XL

99808 13219 8

99808 13220 4

35

red S / M / L / XL

brown S / M / L / XL

99808 13204 4

99808 13205 1

ships 03/01/13

ships 03/01/13

36


BELTS // Classic

BELTS // Classic hampton

oxford

The Hampton is a high-end premium belt that is made with

The Oxford belt is made of an automotive

recycled cotton canvas, full-grain leather, suede backing,

tweed material on the front and full-grain

and a custom eco-friendly roller-cam aluminum buckle.

leather on the back, along with backstitching.

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)

white S / M / L / XL

gray S / M / L / XL

99808 13218 1

99808 12351 6 ships 02/01/13

ships immediate

brown S / M / L / XL

black S / M / L / XL

99808 13219 8

99808 13220 4

35

red S / M / L / XL

brown S / M / L / XL

99808 13204 4

99808 13205 1

ships 03/01/13

ships 03/01/13

36


Backpacks //

backpacks //

reclin e

recline

The ultimate utilitarian carrying system with

black

a vintage look using modernized technology.

99808 13370 6

A revolutionary backpack design made from

ships 03/01/13

eco-friendly cotton canvas. It has a patent pending hide-away chair and a custom (PP)

woven labels

equal weight disbursement back panel with extra padded storage compartments. With a lap-top compartment, water-proof zippers and finally a custom AWSM shoelace belt closure system the versatility and adaptability of this bag is astounding. ships 03/01/13

white

showlace closure system

99808 13372 0

gray

laptop compartment

equal weight disbursement

green

99808 13371 3

padded storage compartments

ships 03/01/13

99808 13373 7 ships 03/01/13

waterproof zipper

HAVE A SEAT! hideaway chair patent pending

37

38


Backpacks //

backpacks //

reclin e

recline

The ultimate utilitarian carrying system with

black

a vintage look using modernized technology.

99808 13370 6

A revolutionary backpack design made from

ships 03/01/13

eco-friendly cotton canvas. It has a patent pending hide-away chair and a custom (PP)

woven labels

equal weight disbursement back panel with extra padded storage compartments. With a lap-top compartment, water-proof zippers and finally a custom AWSM shoelace belt closure system the versatility and adaptability of this bag is astounding. ships 03/01/13

white

showlace closure system

99808 13372 0

gray

laptop compartment

equal weight disbursement

green

99808 13371 3

padded storage compartments

ships 03/01/13

99808 13373 7 ships 03/01/13

waterproof zipper

HAVE A SEAT! hideaway chair patent pending

37

38


Backpacks //

backpacks //

contour

contour

The ultimate utilitarian carrying system with

brown

a vintage look using modernized technology.

99808 13379 9

Made from eco-friendly cotton canvas and includes

woven labels

ships 03/01/13

shoe compartments, a laptop compartment,

waterproof zipper

ample storage compartments and a waterproof zipper

equal weight disbursement

with custom zipper pulls. Patent pending equal weight disbursement back panel with extra padded storage compartments. Finally, it has a custom AWSM shoelace belt closure system. christian hosoi 99808 13377 5

laptop compartment

ships 11/01/12

showlace closure system

black 99808 13378 2 ships 03/01/13

woven labels

padded storage compartments

39

40


Backpacks //

backpacks //

contour

contour

The ultimate utilitarian carrying system with

brown

a vintage look using modernized technology.

99808 13379 9

Made from eco-friendly cotton canvas and includes

woven labels

ships 03/01/13

shoe compartments, a laptop compartment,

waterproof zipper

ample storage compartments and a waterproof zipper

equal weight disbursement

with custom zipper pulls. Patent pending equal weight disbursement back panel with extra padded storage compartments. Finally, it has a custom AWSM shoelace belt closure system. christian hosoi 99808 13377 5

laptop compartment

ships 11/01/12

showlace closure system

black 99808 13378 2 ships 03/01/13

woven labels

padded storage compartments

39

40


Backpacks //

backpacks //

day tripper

day tripper

The ultimate utilitarian carrying system

white

with a vintage look using modernized

99808 13384 3

technology. This is our latest bag design ships 03/01/13

for multi-day travel. Made of eco-friendly

shoe compartment

cotton canvas it contains shoe compartments, a sueded bottom for extra protection and longer life. The Day Tripper has a laptop compartment, waterproof zippers and an AWSM lace belt closure system. It is also is decked out with organic canvas woven labels, custom zipper pulls and patent pending equal weight disbursement back panel with padded storage. cyan 99808 13383 6 sueded bottom

ships 03/01/13

black padded storage compartments

41

99808 13385 0

woven labels

42


Backpacks //

backpacks //

day tripper

day tripper

The ultimate utilitarian carrying system

white

with a vintage look using modernized

99808 13384 3

technology. This is our latest bag design ships 03/01/13

for multi-day travel. Made of eco-friendly

shoe compartment

cotton canvas it contains shoe compartments, a sueded bottom for extra protection and longer life. The Day Tripper has a laptop compartment, waterproof zippers and an AWSM lace belt closure system. It is also is decked out with organic canvas woven labels, custom zipper pulls and patent pending equal weight disbursement back panel with padded storage. cyan 99808 13383 6 sueded bottom

ships 03/01/13

black padded storage compartments

41

99808 13385 0

woven labels

42


Backpacks // simple sack

The Simple Sack is a light, easy way for carrying whatever you need. Cinch to close. black / cyan 99808 13388 1

ships 11/01/12

ryan decenzo yellow / magenta

white / black

99808 13389 8

99808 13390 4

43

44


Backpacks // simple sack

The Simple Sack is a light, easy way for carrying whatever you need. Cinch to close. black / cyan 99808 13388 1

ships 11/01/12

ryan decenzo yellow / magenta

white / black

99808 13389 8

99808 13390 4

43

44


accessories // Wallets

accessories // Wallets

iphone case

tri-fold

A genuine leather wallet and iPhone cover in one.

The Tri-fold wallet is made of full-grain leather

The case is secured by a heavy-duty, elastic strap

with an embossed AWSM logo taffeta lining.

ships 02/01/13

and opens to reveal 3 card slots. When closed the cover protects your iPhone and slips easily into a

brown

pocket with its slim profile.

99808 13248 8

black / red 99808 13255 6

ships 11/01/12

brown / green

black

99808 13253 2

99808 13247 1

magic wall et Grabs, holds and keeps your cash or receipts

black

secure & organized.

99808 13045 3

cyan / yellow 99808 13254 9

white 99808 13046 0

ships immediate

45

46


accessories // Wallets

accessories // Wallets

iphone case

tri-fold

A genuine leather wallet and iPhone cover in one.

The Tri-fold wallet is made of full-grain leather

The case is secured by a heavy-duty, elastic strap

with an embossed AWSM logo taffeta lining.

ships 02/01/13

and opens to reveal 3 card slots. When closed the cover protects your iPhone and slips easily into a

brown

pocket with its slim profile.

99808 13248 8

black / red 99808 13255 6

ships 11/01/12

brown / green

black

99808 13253 2

99808 13247 1

magic wall et Grabs, holds and keeps your cash or receipts

black

secure & organized.

99808 13045 3

cyan / yellow 99808 13254 9

white 99808 13046 0

ships immediate

45

46


accessories // Wallets

accessories // Wallets

velcro wallet

This classic tri-fold Velcro wallet has additional

card holder

Keep it simple with the Card Holder made of PU.

interior pockets great for loose change, spare keys, or other small items. A zippered pouch runs the

green

entire length of the wallet to secure cash and other

99808 13270 9

items. The wallet is made of durable 600D. ryan decenzo 99808 13241 9

ships 02/01/13

ships 11/01/12

christian hosoi

black

99808 13240 2

99808 13269 3

cyan 99808 13242 6

money clip Made of genuine leather, this money clip can hold your bills and has slots for credit cards. The AWSM logo is embossed on both sides. black black / green

99808 13262 4

ships 02/01/13

brown 99808 13263 1

99808 13239 6

47

48


accessories // Wallets

accessories // Wallets

velcro wallet

This classic tri-fold Velcro wallet has additional

card holder

Keep it simple with the Card Holder made of PU.

interior pockets great for loose change, spare keys, or other small items. A zippered pouch runs the

green

entire length of the wallet to secure cash and other

99808 13270 9

items. The wallet is made of durable 600D. ryan decenzo 99808 13241 9

ships 02/01/13

ships 11/01/12

christian hosoi

black

99808 13240 2

99808 13269 3

cyan 99808 13242 6

money clip Made of genuine leather, this money clip can hold your bills and has slots for credit cards. The AWSM logo is embossed on both sides. black black / green

99808 13262 4

ships 02/01/13

brown 99808 13263 1

99808 13239 6

47

48


accessories // Keychains

accessories //

clasp

sunglasses

brown

black

gray

cyan

99808 13280 8

99808 13281 5

99808 13278 5

99808 13279 2

Classically framed and completely iconic, these sunglasses have the AWSM logo printed on both sides and ooze serious throw-back style.

ships 02/01/13

blue 99808 13041 5

ships immediate

magenta

orange

99808 13042 2

99808 13043 9

neon yellow

green

99808 13040 8

99808 13044 6

standard green

brown

black

99808 13275 4

99808 13274 7

99808 13273 0

ships 02/01/13

49

50


accessories // Keychains

accessories //

clasp

sunglasses

brown

black

gray

cyan

99808 13280 8

99808 13281 5

99808 13278 5

99808 13279 2

Classically framed and completely iconic, these sunglasses have the AWSM logo printed on both sides and ooze serious throw-back style.

ships 02/01/13

blue 99808 13041 5

ships immediate

magenta

orange

99808 13042 2

99808 13043 9

neon yellow

green

99808 13040 8

99808 13044 6

standard green

brown

black

99808 13275 4

99808 13274 7

99808 13273 0

ships 02/01/13

49

50


accessories // kicker collaboration headphones

torstein horgmo 99808 13284 6

ships 03/01/13

ryan decenzo 99808 13285 3

torstein horgmo

51

52


accessories // kicker collaboration headphones

torstein horgmo 99808 13284 6

ships 03/01/13

ryan decenzo 99808 13285 3

torstein horgmo

51

52


soft goods // Tees

soft goods // Tees

army men

outdoor division

green S / M / L / XL

brown S / M / L / XL

99808 13330 0

99808 13341 6

ships 11/01/12

ships 02/01/13

purple S / M / L / XL

black S / M / L / XL

99808 13329 4

99808 13340 9

black S / M / L / XL

mark mcmorris

99808 13331 7

53

54


soft goods // Tees

soft goods // Tees

army men

outdoor division

green S / M / L / XL

brown S / M / L / XL

99808 13330 0

99808 13341 6

ships 11/01/12

ships 02/01/13

purple S / M / L / XL

black S / M / L / XL

99808 13329 4

99808 13340 9

black S / M / L / XL

mark mcmorris

99808 13331 7

53

54


soft goods // Tees

soft goods // Tees

rick rawsm

buckwh eat

gray S / M / L / XL

red S / M / L / XL

99808 13354 6

99808 13324 9

ships 11/01/12

ships 11/01/12

yellow S / M / L / XL

green S / M / L / XL

99808 13322 5

99808 13323 2

christian hosoi

cyan S / M / L / XL 99808 13353 9

55

black S / M / L / XL 99808 13345 4

ships 02/01/13

red S / M / L / XL 99808 13346 1

56


soft goods // Tees

soft goods // Tees

rick rawsm

buckwh eat

gray S / M / L / XL

red S / M / L / XL

99808 13354 6

99808 13324 9

ships 11/01/12

ships 11/01/12

yellow S / M / L / XL

green S / M / L / XL

99808 13322 5

99808 13323 2

christian hosoi

cyan S / M / L / XL 99808 13353 9

55

black S / M / L / XL 99808 13345 4

ships 02/01/13

red S / M / L / XL 99808 13346 1

56


soft goods // Tees

soft goods // Tees

lion flag

lion head

black S / M / L / XL

red S / M / L / XL

99808 13335 5

99808 13317 1

ships 02/01/13

red S / M / L / XL

ships 02/01/13

yellow S / M / L / XL

green S / M / L / XL

99808 13318 8

99808 13316 4

99808 13336 2

black S / M / L / XL 99808 13319 5

andreas wiig

57

58


soft goods // Tees

soft goods // Tees

lion flag

lion head

black S / M / L / XL

red S / M / L / XL

99808 13335 5

99808 13317 1

ships 02/01/13

red S / M / L / XL

ships 02/01/13

yellow S / M / L / XL

green S / M / L / XL

99808 13318 8

99808 13316 4

99808 13336 2

black S / M / L / XL 99808 13319 5

andreas wiig

57

58


soft goods // Tees excited!

black S / M / L / XL 99808 13348 5

ships 02/01/13

red S / M / L / XL

gray S / M / L / XL

99808 13349 2

99808 13350 8

scott decenzo

59

60


soft goods // Tees excited!

black S / M / L / XL 99808 13348 5

ships 02/01/13

red S / M / L / XL

gray S / M / L / XL

99808 13349 2

99808 13350 8

scott decenzo

59

60


soft goods // Hoodies

soft goods // Hoodies

branded zip-up

digital pullover

white S / M / L / XL

black S / M / L / XL

white S / M / L / XL

black S / M / L / XL

99808 13081 1

99808 13080 4

99808 13368 3

99808 13369 0

ships immediate

ships 02/01/13

christian hosoi pullover awsm brand pullover

gray S / M / L / XL

black S / M / L / XL

red S / M / L / XL

99808 13367 6

99808 13366 9

99808 13082 8

ships immediate

ships 02/01/13

army men zip up outdoor division zip-up

black S / M / L / XL

cyan S / M / L / XL

99808 13362 1

99808 13365 2

gray S / M / L / XL

black S / M / L / XL

99808 13364 5

99808 13365 2

ships 02/01/13 ships 02/01/13

61

62


soft goods // Hoodies

soft goods // Hoodies

branded zip-up

digital pullover

white S / M / L / XL

black S / M / L / XL

white S / M / L / XL

black S / M / L / XL

99808 13081 1

99808 13080 4

99808 13368 3

99808 13369 0

ships immediate

ships 02/01/13

christian hosoi pullover awsm brand pullover

gray S / M / L / XL

black S / M / L / XL

red S / M / L / XL

99808 13367 6

99808 13366 9

99808 13082 8

ships immediate

ships 02/01/13

army men zip up outdoor division zip-up

black S / M / L / XL

cyan S / M / L / XL

99808 13362 1

99808 13365 2

gray S / M / L / XL

black S / M / L / XL

99808 13364 5

99808 13365 2

ships 02/01/13 ships 02/01/13

61

62


soft goods // Hats

soft goods // Hats

army men tr ucker

Classic trucker style mesh hat. Custom flocking on the interior and woven label on the side.

outdoor division trucker

ships 02/01/13

orange/black 99808 13290 7

ships 02/01/13

green / black 99808 13288 4

black / cyan

brown / green

99808 13289 1

99808 13291 4

63

64


soft goods // Hats

soft goods // Hats

army men tr ucker

Classic trucker style mesh hat. Custom flocking on the interior and woven label on the side.

outdoor division trucker

ships 02/01/13

orange/black 99808 13290 7

ships 02/01/13

green / black 99808 13288 4

black / cyan

brown / green

99808 13289 1

99808 13291 4

63

64


soft goods // Hats

soft goods // Beanies

big rig trucker

branded

Classic trucker style mesh hat. Custom flocking

magenta / whIte

on the interior and woven label on the side.

99808 13091 0

The Blizzard is a head-hugging beanie made with 100% acrylic knit, featuring a woven label that can be seen flipped up or down.

black/magenta 99808 13090 3

blizzard

ships 02/01/13

green 99808 13310 2

ships 11/01/12

black

cyan

99808 13308 9

99808 13311 9

gray

brown

99808 13310 2

99808 13307 2

ransom trucker

black

green

99808 13096 5

99808 13097 2

ships 02/01/13

65

66


soft goods // Hats

soft goods // Beanies

big rig trucker

branded

Classic trucker style mesh hat. Custom flocking

magenta / whIte

on the interior and woven label on the side.

99808 13091 0

The Blizzard is a head-hugging beanie made with 100% acrylic knit, featuring a woven label that can be seen flipped up or down.

black/magenta 99808 13090 3

blizzard

ships 02/01/13

green 99808 13310 2

ships 11/01/12

black

cyan

99808 13308 9

99808 13311 9

gray

brown

99808 13310 2

99808 13307 2

ransom trucker

black

green

99808 13096 5

99808 13097 2

ships 02/01/13

65

66


hard goods //

hard goods //

skate tool

One-of-a-kind two piece tool that offers a full size phillips screwdriver and allen wrench. The unique design has

skat e tool

ships 11/01/12

black / cyan 99808 13230 3

a true box end wrench that will work on any brand truck. Patent Pending. christian hosoi 99808 13229 7

ryan decenzo

wax

99808 13228 0

cyan 99808 13228 5

ships 11/01/12

67

68


hard goods //

hard goods //

skate tool

One-of-a-kind two piece tool that offers a full size phillips screwdriver and allen wrench. The unique design has

skat e tool

ships 11/01/12

black / cyan 99808 13230 3

a true box end wrench that will work on any brand truck. Patent Pending. christian hosoi 99808 13229 7

ryan decenzo

wax

99808 13228 0

cyan 99808 13228 5

ships 11/01/12

67

68


p.o.p. // 3 - peg rack black

awsmbrand.com

awsm brand statement AWSM started off as just a sticker on a board, representing nothing more than the idea of riding for yourself, without people telling you what to do or who to be. AWSM means breaking away from the “fake-fun” circle and having fun on your own terms. We make belts and accessories that give you more freedom to express yourself.

6 - peg rack

our view (vision) Self-expression.

black

why / what (mission) AWSM is a premium accessories lifestyle brand. Our mission is to deliver high quality, performance-driven products, tailored to our consumer’s passion for self-expression, while keeping fun and fashion in mind.

val ues Fun, sarcasm, quality, performance, fashion, loyalty, and freedom.

69

70


p.o.p. // 3 - peg rack black

awsmbrand.com

awsm brand statement AWSM started off as just a sticker on a board, representing nothing more than the idea of riding for yourself, without people telling you what to do or who to be. AWSM means breaking away from the “fake-fun” circle and having fun on your own terms. We make belts and accessories that give you more freedom to express yourself.

6 - peg rack

our view (vision) Self-expression.

black

why / what (mission) AWSM is a premium accessories lifestyle brand. Our mission is to deliver high quality, performance-driven products, tailored to our consumer’s passion for self-expression, while keeping fun and fashion in mind.

val ues Fun, sarcasm, quality, performance, fashion, loyalty, and freedom.

69

70


awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand

702 N Helena Street Spokane, WA 99202 509.474.1573


13_AWSM