Issuu on Google+


WHO IS PSY? * Park Jae-sang (PSYcho) * Boston University and the Berklee College of Music * 34, married (Yoo Hye-yeon), twin daughters * not particularly good- looking and young * busted for marijuana, avoiding the military service * fined for “inappropriate content� of his 1st album, the 2nd was banned * inspiration: Freddie Mercury (Queen)


THE SUCCES OF THE SONG


RECORDS * Most liked video on YouTube * First video in Internet history to be viewed more than a billion times * Most viewed video on YouTube – more than 1 800 000 000


LYRICS (extract) A girl who is warm and humanle during the day A classy girl who know how to enjoy the freedom of a cup of coffee A girl whose heart gets hotter when night comes A girl with that kind of twist I’m a guy A guy who is as warm as you during the day A guy who one-shots his coffee before it even cools down A guy whose heart bursts when night comes That kind of guy Beautiful, loveable Yes you, hey, yes you, hey Now let’s go until the end Oppa is Gangnam style, Gangnam style


GANGNAM STYLE * a message about class and wealth in South Korean society * Gangnam is not just a nice town * a women who drinks coffee * not as fabulous as it might seem * a realistic portrait of everyday South Korea. * Why it went viral?


CULTURAL IMPACT * Flash-mobs * Tesco * Barack Obama * South Korean Minister of Culture * The Yale Book of Quotations


POLITICAL ACTIVISM * Chinese dissident Ai Weiwei * Students for Free Tibet * Muhammad Rahim al Afghani


...


Gangnam style