The slowly drifting clouds were a recognizable Nintendo brand, rendered for millions of home televisions rather than millions of soup cans. It is no surprise that BEIGE/ Arcangel produced their own nod to their pop art predecessor that same year with a mod of NES light gun shooter Hogan’s Alley titled I Shot Andy Warhol, wherein the player is tasked with shooting Warhol instead of thugs and gangsters. Clouds’ introduction into the art world foreclosed the question of whether videogames could be art years before the Internet latched onto Roger Ebert’s negative pronouncement, the Smithsonian mounted the ‘Art of Video Games’ exhibition, and the MoMA acquired fourteen videogames for their Architecture and Design collection. Though Clouds was not a videogame proper, it was an adequate simulation of one, visually close enough to gain acceptance in the museum institution and material enough to be sold, collected, and archived as an art commodity.
Resources Cory ARCANGEL ‘Super Mario Clouds v2k9 - README.txt.’ GitHub. Read Online. Beige Records (2012) ‘A Brief History of BEIGE.’ beigerecords.com. Read Online. Electronic Arts Intermix ‘Case Study: Cory Arcangel.’ eai.org. Read Online. Rachel GREENE (2004) Internet Art Nick MONTFORT (2004) ‘Continuous Paper: The Early Materiality and Workings of Electronic Literature.’ nickm.com Christiane PAUL (2003) Digital Art Team Gallery (2012) ‘Throwback’ teamgal.com
Image shared under creative commons license by Mirko Tobias Schaefer
Memory Insufficient volume one issue five