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Dedication Abstract Chapter 1 Introduction
1.1 Motivation – Who designs the copyright? Why is it important? 1.2 Purpose - It is not about copyright; it is about copying right. 1.3 Key research questions 1.3.1What do analysis of intellectual property right and systematical classification protect? 1.3.2 How to copy smartly and use “design around” to duplicate the elements of original products? 1.3.3 In the situation when a trademark has been converted to new look, what are the feelings, perceived values and purchase desires of individuals?
Chapter 2 Kinds of intellectual property protection 2.1 Counterfeit goods and symbolic consume 2.2 Types of patent 2.3 3D trademarks a. Six types of 3D trademarks b. The registration elements of 3D trademarks
Chapter 3 Design Around 3.1 Research of design around 3.2 Principal components 3.3 Examples of lawsuits
Chapter 4 Design Methods 4.1 Design elements
4.1.1 Analyze designers' examples
4.2 Be Glitch'd 4.3 Kitsch 4.4 What did I use? 4.4.1 Subject Story - Alice in Wonderland
Chapter 5 Conclusion and Recommendation 5.1 Conclusion 5.2 Recommendation
This work is dedicated to six professors. Eleanor-Jayne Browne inspires me a lot and does not hesitate to help me dig in to my project more. Kuo-Jung Hsieh knows much information and has interestingnthinking. Roger Lo has logical ability and helps me in thesis writing. Matt Wang always encourages students and has patience. Jen-Hui Liao provides me different examples for thoughts. Tai Pu gives me suggestions for possibility of projects. This work is also dedicated to my family who always gives me support and a warm hug.
Embracing the spirit of open-source coding, this thesis is an investigation into how to transform the negative associations usually linked with ‘copying’ into positive ones, or in other words explains how to ‘CopyRight’. Digital technology is quick and ubiquitous. In one click we can send multiple emails, download high resolution picture files or ‘copy and paste’. One school of thought claims that this facilitates creativity without boundaries, whilst another might say this encourages piracy. Can copying therefore ever be seen as right? And, if so what is ‘copying right?’ Exploring and applying ‘Glitch’ and ‘Kitsch’ Theory to visual design responses, the project will integrate trademarks to the story ‘Alice in Wonderland’. The design will mix different brands to create the fantasy trademarks’ world. The reworking triggers individuals to think it is nothing wrong with copy and just ‘copy it clever’.
Chapter One Introduction
Who designed the copyright? Why is it important? There was an infringement lawsuit between Yves Saint Laurent（YSL） and Christian Louboutin on April, 2011. Louboutin sued YSL alleging that several of its rival’s shoes infringed Louboutin’s trademark on women’s shoes with a red outsole, which was granted to the company in 2008 by America’s Patent and Trademark Office. The court Victor Marrero judged YSL win because the court said a fashion designer couldn’t claim trademark protection for a single shade—like the color red. More importantly, the court said that color is a basic element of fashion and therefore cannot be claimed exclusively by one designer. Courts had recognized the use of colour in trademarks in the fashion industry before, but only in patterns with multiple designs such as the Louis Vuitton logo or Burberry check. To make this point, the judge imagined Picasso taking Monet to court over the use of blue in his painting of water lilies, because it was the same or close to the distinctive shade of indigo, the ‘colour of melancholy’ he used in his Blue Period.
According to Susan Scafidi, director of Fordham University’s Fashion Law Institute, the world-famous jeweler is worried about protecting its trademarked blue. Scafidi told Women’s Wear Daily that a Louboutin trademark cancellation would ‘weaken color trademarks across the world of fashion.’ The decision could affect many fashion brands that are closely associated with a signature color. Hermes orange, Valentino red, and Tiffany's Pantone-credited blue could all be compromised, reports Elle UK. What does copyright actually protect? Who can decide it? Sometimes we can red uc e the cos t of r e s e a r ch a n d development by imitation, while at the same time, follow-up of the technical improvements is important as well. Therefore, Imitation and innovation have become the major avenues for catching-up economies to follow the mainstream technology. For Taiwan, which is based on manufacture, the research and development of the application of the basic structure of mainstream technology is a conventional model for industrial development. However, the counterfeiting industry copies others’ products exactly, seducing consumers to buy counterfeits based on sign purchase. As a result, obvious logos become the reason for consuming behaviors. This is the motivation prompting this study to discuss the justification of the forgery of trademarks.
‘Lacquered red soles’ The subject of lawsuit between Louboutin and YSL+ circa 2008.
It is not about copyright; it is about copying right. This research introduces design around to explore the possibility of how to copy smartly and take advantage of others’ wisdom. This design form transforms competitive logos to create new visual experiences and take a further step into the meaning and value of logos. This study result is also expected to contribute to the advance of relating fields. Through literature review, examples of images a n d c o mp a r i s o n , crucial points of design-around will be rendered in later discussion.
←Chanel ice cream + circa 2006 ↓Louis Vuitton trash bag + circa 2008
1.3 Key Research Questions
1.3.1 What do analysis of intellectual property right and systematical classification protect? Do they protect the benefits of the group, or the designer’s creativity and wisdom? From what aspects do we decide if copyright has been invaded? What’s the opinion of the legal system and judges? Through the exploration of fake goods, this study finds that trademark accounts for the most significance part of buying behaviors. It demonstrates that value has transferred from goods to goods associated symbol. Then, the findings discuss more about three type of patent and 3D patents, and takes copyleft as evidence which is a contrast to copyright. 1.3.2 Imitation usually brings individuals negative feelings, but if you know how to copy smartly, the results may be positive and powerful. Then, how do we use ‘Design Around’ to duplicate the elements of original products? What is ‘Design Around’ and what are the key elements? Offer examples to explain the idea. 1.3.3 In the situation when a trademark has been converted to new look, what are the feelings, perceived values and purchase desires of individuals?
Chapter Two Kinds of intellectual property protection
2.1 Counterfeit goods and symbolic consumption
In the piracy market, consumers notice products’ appearances first. They are almost the same as the real ones, but they still have subtle differences in logo presentation. There are three types of counterfeit products- products with the same logo to the authentic ones, no-logo, and those with original logo. Consumers usually buy fake goods with exactly the same shape and logo as the authentic ones, or those products with the same shape yet lacking a logo. Katsumi Hoshino in Symbol f Consumer Society indicates that the consumer society trend has transferred original goods value to symbolic value. Bearden & Etzel points out that society and culture desire for luxuries has switched to brands' trademark, and through standing out with trademarks, consumers are able to fulfill personal society goals. Pullig et al proposed that when a new brand's name is similar to a well-known brand, there is an interference effect. If the category is similar, there is an enhancement effect to the well-known brand, and if the category yields much difference, there is a degrading effect to the famous brand. Wilcox et al found that a significant logo of counterfeit goods is the key point which influences consumers' buying behaviors. In this paper, examples of trademark transformation and reproduction will be presented.
1. LV showcase in Shanghai + 2011 2. Prada book box + 2009 3. Chanel olfactory bar + 2011
2.2 Types of Patent
The first patent implementation can be traced back to England, ‘charter’ issued by British royalties in early 14th century. It utilized royal power to allow particular business to possess specific rights of manufacture and sales. Besides, in the mideighteenth century, the United States legislated the bill of Intellectual Property to officially protect patent system. The spirit of the bill is to improve human lives. Thus, with the protection for invention in particular markets and a particular period of time, the inventors can publish their technology information to enhance the progress of science and benefit the welfare of individuals without their rights being sacrificed. Chinese patent has three types, the invention patent, utility model patent, and design patent. Although the name is similar, the utility patent in the United States is similar to the Chinese invention patent. The Chinese utility model patent is similar to the European and Japanese utility model patents. The United States has no utility model style patent. Laws & Regulations Database of The Republic of China a. Invention patent Article 21 The term ‘invention’ as used herein refers to any creation of technical concepts by utilizing the rules of nature. b. Utility Model Patent Article 104 When exercising a utility model patent right, the patentee of that utility model right shall present the technical evaluation report regarding the utility model patent for the purpose of warning. c. Design Patent Article 121 Where a claimed design in a patent application is considered, through patent examination, not un-patentable, a patent right shall be granted to the claimed design, and the drawings accompanied thereto shall be published. There are 3 major types of patents- Invention Patent, Utility Model Patent and Design Patent. Based on its importance, Invention Patent enjoys the longest protection period and has higher status over the others. The followings are Utility Model Patent and, the last, Design Patent. Currently, due to the void of physical property, some patents attract large attention by the industry. These include method patents, software patents, biomedical patents, and so on…. Unlike Utility Model Patent and Design Patent, which confine in physical entities. Nonetheless, only one of the three major types of patents can be applied on a certain kind of product. As a result, it becomes a critical issue to choose the one which covers the core technology.
2.3 3D trademarks
Laws & Regulations Database of The Republic of China a. Six types of 3D trademarks Trademark law Article 18 states: ‘A trademark shall refer to any sign with distinctiveness, which may consist of, but not limit to, word (letter, character), device, symbol, color, three-dimensional shape, motion, hologram, sound, or any combination thereof.’ This provision shows that 3D trademark can register for 3D shape and at the same can be ‘time texts, graphics, signs, colour’ composition. 1. A three-dimensional shape of the product itself Example: The surface of the watch, or pens' shape. 2. Packaging (containers) of three-dimensional shape Example: Coca-Cola bottles' shape, chocolate’s or cookies' packaging and containers. 3. Goods or packaging (containers) of part of the three-dimensional shape Example: Coca-Cola bottle caps, pens' clips and so on…. 4. Ads with modeling, billboards and other commodity-unrelated 3D shape Example: McDonald Uncle, KFC Father and other three-dimensional portraits. 5. Three-dimensional shape of goods for service purpose. Example: Stores’ interior design, staff clothes and dish styles. 6. Three-dimensional shape mixed with texts, graphics, marks, or colors. Although 3D shape product cannot apply trademark patent due to Trademark Law, it can live to the standard by mixing these properties to create similar identification to apply for trademark patent except for 3D shape itself. b. The registration elements of 3D trademark Identification is the must-be element. If the shape is common or usual like Valentine's Day heart-shape, double happiness, dragon and phoenix patterns in marriage commodities.
Examples of 3D trademark Coca Cola + circa 2011 Rolex + 2010 Coca Cola + circa 2010
Examples of 3D trademarks Ronald McDonald Painting + circa 2010 KFC + circa 2009 Japan Airlinesâ€™ Stewardess Uniform + 2010
The concept of Copyleft is based on using the existing copyright system to challenge itself. After Copyleft is authorized through free software movement, an author may give every person, who has a copy the permission to reproduce, distribute and convert his work. The word ‘Copyleft’ highlights that it covers the insufficiency of copyright. Even though the license model is different to original copyright. Even though the authorized pattern of Copyleft is different to that of original copyright, it does not mean that the inventor gives up his right from protection. In contrast, by doing so, it is consistent since it restrained other authorized entities to release derivative works under the same authorization. Copyleft’s authorized pattern does not oppose the basic structure of copyright, on the contrary, Copyleft promotes freedom of creativity, which makes us think if it is not for commercial profits, will individuals mind their works to be brought to great height of development? What Copyleft aims for is to encourage individuals to well-exploit existing knowledge and then contribute to society by the same authorized pattern ‘Copyleft’.
Chapter Three ‘Design Around'
3.1 Â Research
The concept of design around is that with the retrieval and analysis of patent data, we create innovative ways to manufacture products which both fits the needs and are legally approved. Design around makes reference to existing technology to develop new works, therefore it becomes an efficient innovation strategy which costs less human resource, time and money. This study takes investigation into trademark litigation cases to verify the feasibility of the design around procedure. Also, it provides requisite elements of creations to boost the chance to break the restriction of patents.
3.2 Principal components
1. Delete Method At least elimination C 2. Addition Recombination Method Add D to form B, and C elements 3. Substitution At least an alternative B to C 4. Select Method At least replace the effect B to b and b is general skill and public domain. Delete Method is the clearest way for design around. We can follow the directed principles and reach the effect of design around. Clarify what Design Around Designing around a patent is considered an important public benefit of the patent system. A competitor's designing around a patent's claims "is the stuff of which competition is made and is supposed to benefit the consumer." Designing around an existing patent may require a review of more than the literal terms of a patent. An infringement determination should be made only after considering the law that is applicable.
3.3 Examples of lawsuits
1. ‘Lacquered red soles’ The former chapter has mentioned the case of ‘Lacquered red soles’. This case ends up with YSL’s winning the lawsuit. Accordingly, we realize that what copyright protects is virtually limited. 2. Darlie & Whiteman H&H (Hawley & Hazel Chemical Co, company producing and selling Darlie Toothpaste) claimed that Whiteman (the company selling Whiteman Toothpaste) takes advantage to Darlie's goodwill to yield profits, causing an unfair business competition. In the lawsuit in Taiwan Supreme Administrative Court, the judge decided that the packaging, concept, and whole design of between Darlie & Whiteman bear significant differences. Darlie's character wears a hat, but Whiteman’s doesn't. Besides, the text on the packaging of Darlie Toothpaste is written in horizon, yet that of Whiteman Toothpaste is in vertical. However, H&H was concerned that Whiteman would do the same thing, exploiting H&H’s good reputation again in China. H&H registered the trademark of White Toothpaste in advance to prevent this situation. After Whiteman appealed but invalid, the law system in China announced the winning of lawsuit to Darlie. On the contrary, opposite result took place in Taiwan with Whiteman’s victory. 3. Apple's trademark between Apple Corps & Apple Computer The two companies Apple's trademark litigation had argued for 24 years. In court, Apple Corps general manager Neil Aspinall claimed that Steven Jobs had told him Apple Computer’s name inspired by Beatles, but Steven Jobs has been denied Apple Computer named ‘borrow’ Beatles Apple trademark. Finally, they settled out of court. One of the oldest conflicts in the world of product naming and branding was finally resolved last year 2010 when the Beatles gave permission for iTunes to sell their music. This brought an end to a dispute that has gone on for decades between Apple Inc. and Apple Corps, the Beatles music label.
Famous lawsuit examples Apple Records + 1968 Mac App + circa 2010 Toothpaste + circa 2010
Chapter Four Design Â Methods
4.1 Design elements
To combine different trademarks as design elemen ts. Trademark is the representative of a brand. By examining different trademarks in the same products, and by collecting their ai, eps files, more value can be created for the brands. In this sector, by using Appropriate Method, which combines criticism and parody, the author successfully expresses signal projects, making imitation interesting and thus spiking the customersâ€™ imagination to change their attitude toward the products.
â†?Hermes + circa1837 â†“Burberry store in central London + 2009
4.1.1 Analyze designers' examples
1 ‘Pampered’ - Wim Delvoye The Asia Pacific Contemporary Art Fair, SHContemporary in 2008 refused to exhibit the artist Wim Delvoye ‘Art Farm’ which has LV symbol tattoo on little piggy. The refused reason is ‘this avant-garde type projects do not match Chinese conditions. 2 ‘Excessory Baggage’ - Meryl Smith Combine the words excess and accessory to LV carrier bag of pet shape. It reminds individuals over-use and manipulate on the nature and natural resources. Meryl Smith use his own way to express the attitude of ridicule that the woman who use the bags as their pet and use the pets as their ornaments. 3 ‘Simple Life’ - Nadia Plesner ‘It shows the ridiculous gap between rich and poor, first world and third world. A thin, black child, carrying LV bag is symbolized as uneven global sources. Nadia Plesner studies in Gerrit Rietveld Academie and who is sued at LV out of copyright. LV wishes to fine to 20 million euros. The court held that freedom of expression and artistic creation is more important than LV's proprietary. Therefore, the court ruled Nadia Plesner win without paying any fees. 4 ‘Fast Pitch’ - Heidi Cody They use part of words of U.S. companies’ trademark. The project is mix by enlarged small parts. The trademark includes Coca-Cola, Pepsi-Cola, Starbucks, Delta Music Pizza, McDonald's, Mister Donut donuts, M & M chocolate, etc. These trademarks represent the U.S. culture and express excess consumption and materials of metaphor. 5 ‘Food Chain Barbie’ - Tom Forsythe The project about Barbie doll does not have confusion of trademark. Even if Mattel Company does not want their Barbie be performed from the artist. Art Creation still has freedom of speech. Tom Forsythe's ‘Barbie food chain’ regards Barbie as the symbol of surfaced beauty. The image represents consumed and imperfect feminine. It links to sex, desire and appetite to form chain. The project react desire culture in consumer society by teases and provocation. The artists do not use ironic feeling directly, but presents Barbie is the perfect idol in desire culture. 6 ‘liquidated logo’ - Zevs Liquidated logo not only presents unsatisfied to Capitalism but also presents his personal style. Such as McDonald's, LV, Chanel, UBS and the largest network platforms such as Google's trademark, are within his creation. Zevs sprayed liquidated Chanel trademark next to Armani store in Hong Kong. He found out that Hong Kong intensive commercial activities come from capital of Western colonization that also is the phenomenon of consumer culture. Zevs works has visual kidnapping concept. He replaces existing trademarks and changes its visual context. The artist describes that this is his way to operate freedom of speech. Lerner and Bresler said free the speech right (The First Amendment) of United States is to protect individual freedom of speech without government and public institutions repression. It also emphasizes on the artists, too. The court must carefully assessed do projects of parody infringe upon the law or not.
The left are ‘Pampered’ - Wim Delvoye + 2005 The right are ‘Excessory Baggage’ - Meryl Smith + 2008
The lttle square picture is ‘Fast Pitch’ - Heidi Cody + 2002 Others are ‘Simple Life’ - Nadia Plesner + 2011
‘Food Chain Barbie’ - Tom Forsythe + 1997
‘liquidated logo’ - Zevs + 2007
4.2 Be glitch'd
4.2.1 Terminology To go by the dictionary definition of the word ‘glitch’ would be narrowing its scope too much. Even though this field of visual glitch exploration has a small following, the found glitches or the works created are vastly different. 4.2.2 The ‘Pure Glitch’ and the ‘Glitch-alike’ Pure glitch cannot imagine by human logic. It happens due to the failure of unknown 0 or 1. It could form all kinds of noise, regular overlap and confusion. Glitchalike uses pure glitch advantages as creation and development. The performance is attracted attention in psychology.
a. Glitch in our lives In our lives, the photographic perspective in differences angles cause illusion and hand shaking caused light rail. Computer software glitch might cause regular duplication and fuzzy phenomenon. If individuals link Internet instability, it shows the error messages. In radio broadcast, the frequency instability causes interference. b. Glitch in use 8-bit is caused by the error of less pixel and is used in electric game's interface. Individuals use music noise to become today's music creation elements. Filmmakers scratch the celluloid to show retro feelings. The results can find the rules of glitch are Digital mark, Deconstruction, Unpredictable, Error. Glitch can express original messages. It can let individuals know what original happening. At the same time individuals can have more feelings. The project will control this imply, and let viewer de-centering the trademark.
Alexander Peverett + 2007
c. How to use glitch in the project In negative, glitch is assumed to be the unexpected result of a malfunction. In positive, glitch is beautiful. In negative, copy is blamed by others. In positive, if you copy smartly, like design around is more powerful. Glitch and copy are parallel concept and offer more research method to choose. To define key characteristics of glitches and present communication related glitch concepts and non-visual classifications based around them. Glitch Alike could be the one of methods in the thesis by using its advantages graphic style.
Glitch designer Joshua Lucian Rickebaugh + 2011.
Glitch analyze Pure Glitch
Accident Coincidental Appropiated Found Real
Deliberate Planned Created Designed Artificial
100110 011010 101001 Cause & Effect
Use glitch adventage
Glitch in use
Glitch in our lives
Original (from Iman Moradi) Accident
photography different angle light & blur
computer software internet
8-bit wrong pixel
Rules of Glitch
movie dirty ink
In this study, copy point is coincided with kitsch. Kitsch is clever in imitating and describes that artistic originality is no longer be intruded. The top pure value of art i s n ot un ique anymore, because kitsch has strong power of copy. Kitsch matches goods and fits people’ love. Kitsch is nothing the phenomenon but real. Example: ‘Banality’ - Jeff Koons. The series called Banality brought him the fame. It is 1988 and Michael Jackson sits surrounded by golden flowers, in golden clothes, hugging close to him his pet chimpanzee, Bubbles. Individuals don't know if they should laugh or simply admire an innocent homage to genius.
←‘Michael Jackson and Bubbles’ - Jeff Koons + 1988 ↓‘Popeye Series’ - Jeff Koons + 2002
4.4 What did I use?
4.4.1 Subject story - Alice in Wonderland
It tells of a girl named Alice and she falls into a rabbit hole into a wonderland populated by peculiar, anthropomorphic creatures. The tale plays with logic, giving the story lasting poularity with adults as well as children. It is considered to be one of the best examples of the literary nonsense genre. The project would image Alice as a consumer who falls into a rabbit hole into a wonderland. This consumer begins an adventurous dream. The wonderland is trademark fantasy world by peculiar, anthropomorphic creatures. Different brands have the same blood. I merge different trademarks in one character. They copy each other and follow the 'Design Around' rules. As a result, they have strong ties with each other. The subject reverses the view of 'Copy' meaning by patchwork trademarks and characters of ‘Alice In Wonderland’. It brings more interesting and dynamic exchange experience. The project has five sections(A to E) according to the story telling. A Chapter 1- Down the Rabbit Hole Chapter 2- The Pool of Tears Chapter 3- The Caucus Race and a Long Tale Chapter 4- The Rabbit Sends a Little Bill Trademarks: B Chapter 5- Advice from a Caterpillar Chapter 6- Pig and Pepper C Chapter 7- A Mad Tea Party D Chapter 8- The Queen's Croquet Ground Chapter 9- The Mock Turtle's Story Chapter 10- Lobster Quadrille E Chapter 11- Who Stole the Tarts? Chapter 12- Alice's Evidence
4.4.2 Materials Sewing + Quilting Use fabric to increase fantastic feeling and try to link each character and scene with sewing feeling?. It makes the anthropomorphic roles become more dramatic and fun. Grating Add the Laser cut elements of grating as layers and create interesting effects. The viewer can see different patterns by changing angles. The performance can match the wonderland's fun. Watercolour The design will use watercolor to show personal style and blooming characteristics. It presents the reconcile feeling of trademark world.
Sewing + Quilting testing - ZooZoo Kuo渱⃚䤥 + 2012
Grating testing - ZooZoo Kuo渱⃚䤥 + 2012
Watercolour testing - ZooZoo Kuo渱⃚䤥 + 2012
Chapter Five Conclusion and Â Recommendation
Create a novel and unique collection as a visual art form which ref lects the controversy of copy. Help individuals to think about the logo of pattern, and encourage copying others is nothing wrong. The key point is how to copy it clever. Brands grow up by copying and transforming. They have same rules in their world. The project images trade m a rk as human who live in Alice in wonderland and Alice becomes a consumer falling down to the trademark world. I hope through literature analysis, image examples of crossreferencing and a little my personal humble opinions to tease out design around context and explore that do copy really wrong? The result not only gives solutions for my own doubts but also can be references to learner and researchers.
← Original Testing - ZooZoo Kuo渱⃚䤥 + 2012
5.2 Â Recommendation
The study discusses many kinds of trademark. As a result, it would too many trademarks to mention all of them. The researcher and artist could add more elements and do more comprehensive discussion.
Bearden, W. O. ＆ Etzel, M. J. (1982). “Reference Group Influence on Product and Brand Purchase Decisions” Briggs, J. (1994). Fractals "The Patterns of Chaos" Thames and Hudson Ltd, London. Eide, E. S. (2002). In Glitch Symposium Live Art. Iman Moradi (2004). “Glitch Aesthetic” School of Design Technology, department of Architecture, the University of Huddersfield Pullig, C., Carolyn J. S. ＆ Netemeyer, R. G. (2006), “Brand Dilution: When Do New Brands Hurt Existing Brands?” Shaughnessy, Robert J (1986). Trademark Parody, A Fair Use and First Amendment Analysis. Sangild, T. (2002). The Aesthetics of Noise, Datanom. Wilcox, K. Kim, H. M. & Sen, S.(2009). “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research 全國法規資料庫入口（office） Laws & Regulations Database of The Republic of China - Article patent http://law.moj.gov.tw/Eng/ 經濟部智慧財產局（office） Intellectual Property Office http://www.tipo.gov.tw/ch/ Toothpastes’ sue http://www.libertytimes.com.tw/2010/new/nov/17/today-life4.html ‘Lacquered red soles’ http://www.nownews.com/2011/08/12/91-2734773.htm http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/fashion/2011-11/03/c_122228285.htm Apple trademarks’ sue http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=91077#ixzz1iK1Cpwoa Wim Delvoye, ‘Pampered’ http://style.sina.com.cn/news/2008-11-07/140623448.shtml Tom Forsythe, ‘Food Chain Barbie’ http://news.bbc.co.uk/2/hi/uk_news/magazine/3857637.stm Nadia Plesner ‘Simple Life’ http://hyperallergic.com/21392/nadia-plesner-vs-louis-vuitton/ Meryl Smith ‘Excessory Baggage’ http://gadgets.boingboing.net/2008/07/01/excessory-baggage-pi.html Heidi Cody ‘Fast Pitch’ http://www.heidicody.com/images/press/heidicody_or2.html Zevs ‘liquidated logo’ http://www.freshnessmag.com/2009/07/13/zevs-arrested-after-liquidated-cha nel-sign-in-hong-kong 星野克美（1988）黃恆正譯。符號社會的消費，台北：遠流。 楊崇森（2003）專利法理論與應用，台北：三民書局。 林明憲（2005）系統化專利分析語果評估於迴避設計之研究，樹德科技大學碩士論文。 何凱凌（2004）以名牌精品消費考察臺灣消費社會，東吳大學碩士論文。 姚竹音（2005）著作權法制與臺灣文化藝術發展連動關係之探討，臺北藝術大學碩士論文。
‘Copy It Right’ section A-1 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Hermes, Levis, Arnold Palmer, Bluetooth, Rolex, ċ盠眾Үⷣ
‘Copy It Right’ section A-2 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Root, Puma, Nike, Bluetooth, Quicksilver, Tabasco, Fb 'Like', 蝴蝶塗料
‘Copy It Right’ section A-3 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Disney, DreamWorks, Swarovski, Angry bird
‘Copy It Right’ section B-1 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Guess, Takashi Muradami × Louis Vuitton, Pepsi, Taco Bell, Hello Kitty Bow, Rock Records & Tapes, Safari, ㏫ḅ䚜
‘Copy It Right’ section B-2 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Twitter, Dove, Hello Kitty Bow, Armani, Mario Brothers' mushroom, Timberland, New Zealand Rugby Union, FamilyMart, Kao Corporation, Momo TV, Vivienne Westwood, Shell, Nestle, Android Honeycomb, Nemo
‘Copy It Right’ section B-3 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Gucci, Windows,
‘Copy It Right’ section C - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Birkin Bag, Wedgwood, Ferrari, Peugeot, Bentley, Dodge, Jurassic Park, Transformer, Mister Donut's shape, Triumph, Apple, Heineken, Java, LG, Motorola, Steve Jobs, Quaker, Starbucks, KFC, Wendy‘s, McDonald's, ৢ㟐䭧滬
‘Copy It Right’ section D-1 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Adidas, Chicago Bulls, Versace, Bathing Ape
‘Copy It Right’ section D-2 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Converse, Lancome, Rolex, Barbie
‘Copy It Right’ section D-3 - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Takashi Muradami × Louis Vuitton, Sprint, Shell, Hello Kitty Bow, Taco Bell
‘Copy It Right’ section E - ZooZoo Kuo渱⃚䤥 + 2012 Hiding trademarks: Porsche, Takashi Muradami × Louis Vuitton, Chanel, Ultraman, Levis, Paul Frank, Lacoste, Pringles, Oreo, Keebler, Washington apple, Zespri, Buger King, McDonald's, Heineken, Perrier
‘Copy It Right’ in OD gallery ZooZoo Kuo exhibition渱⃚䤥ޔːύួ 14 - 27 May, 2012
‘Copy It Right’ in OD gallery ZooZoo Kuo exhibition渱⃚䤥ޔːύួ 14 - 27 May, 2012
The End Thanks for viewing
Published on Mar 2, 2013
Embracing the spirit of open-source coding, this thesis is an investigation into how to transform the negative associations usually linked w...