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Contents PUBLISHER: Michael Short zoompub@lcs.net ADVERTISING DIRECTOR: Ryan Neumann zoomads@lcs.net Graphic Design/Page Layout: Collin Loveless FASHION EDITOR: Elisabeth Kuebel Cutshall

pg. 14 ST. Patrick’s Day takes over

Cottleville

pg. 18

Great times at the

Electric Cowboy

pg. 22

CONTRIBUTING WRITER: Shane M. Rice PHOTOGRAPHY: AMIT Photography CONTRIBUTING PHOTOGRAPHERS: Statement In Silence - Gabby Mora INTERNS: Natasha Sakovich, Brittany Jalinsky, Kelly Davis, Tim Doty, Joe Douglas ADVERTISING SALES: Janice Smith ADVERTISING For advertising rates and information, call us at 636-395-3038, email zoomads@lcs.net or download a media kit at zoommag.net HOME DELIVERY To request your free copy of Zoom Magazine please call 1.800.506.9020 ext. 2 or go to zoommag.net ZOOM MAGAZINE 1302 Golden Gate Lane St. Peters, MO 63376 Tel: 1.800.506.9020 Fax: 573.898.2173 zoommag.net Any reproduction of ZOOM Magazine or its contents requires publisher’s prior written consent. ZOOM Magazine aims to ensure that information is accurate and correct at all times but cannot accept responsibility for mistakes. ZOOM Magazine reserves the right to refuse any advertisement and assumes no responsibility for submitted materials. Unsolicited material must include a self-addressed stamped envelope. © 2010 ZOOM Magazine, A Division of Lakeway Publishers of Missouri, LLC. All Rights Reserved. Volume: 1 Issue: 10


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Getting to know

Erika Hebron and her life as Miss Missouri by shane rice

B

eing crowned is a dream many little girls share. Whether it’s prom queen or Miss America, they want that feeling of becoming a princess. For some it will pass as a dream, for others the possibility will always remain. However, every now and again something unpredictable happens, like the story of Erika Hebron who was crowned Miss Missouri 2010. Hebron claims it was never a dream of hers to become a crowned celebrity. “I was a freshman in college when I went to my first pageant. I was actually attending Oklahoma University,” Hebron said. “They were having the Miss OCU Pageant which was the preliminary for girls to go to the Miss Oklahoma Pageant.” Hebron said she, along with a few friends, went to watch the OCU Pageant because at the time it was the biggest event on

campus. While observing, Hebron said she thought to herself, “I could do this; I could get out there and perform a talent and it looks like fun.” But it wasn’t until she saw how much scholarship money was being awarded that she decided to sign up for the next pageant. As a sophomore in college, Hebron’s journey into the world of pageants began. “By going to a pageant and seeing one I learned more about what the organization was, with scholarships and what not.” Hebron said at first it was a little humorous becoming a pageant contestant because she never thought about becoming one. “I went to a catholic school here in St. Louis. I never wore make-up or did my hair fancy. In fact, I played soccer, ran track and field, and was on the dance team and being in a pageant never really interested me.”


After Hebron competed in the OCU pageant as a sophomore, she said a friend from school introduced her to the Miss Missouri Organization. Since both the Miss Oklahoma and Miss Missouri fell under the Miss America Organization and followed the same set of standards, rules and criteria, Hebron decided to run in the Miss Missouri Pageant. “I was eligible to compete in Oklahoma as a full time student, but I’m from Missouri so I thought it best to run in my home state,” Hebron said. In 2007, after winning the local title for the “Spirit of St. Louis,” Hebron went on to compete for Miss Missouri and was the fourth runner up to Lindsay Casmaer who won Miss Missouri 2007. Hebron said after that first competition it was more of a way to obtain scholarship money and pay for her education. “It didn’t take too long to pay off my education and I really enjoyed the other facets of the pageant.” Community service and involvement were just a few of the aspects that Hebron said appealed to her. “My degree was in dance performance so I always loved the talent aspect of it as well. But I think I really grew passionate about the organization as a whole the more involved I became.” Hebron said it was this passion that helped her decide that Miss Missouri is something she truly wanted.

“It was no longer just a way to pay off my education.” Although Hebron said she found a passion in pageants, it was her love for dance that helped her through the talent portions of the competition. “My strengths definitely lie in my jazz and in my tap.” But Hebron said she used her talents as a lyrical dancer to win over judges at the Miss Missouri competition. “I have always done like a lyrical which is kind of contemporary but its more balletbased then jazzed-based or modernbased,” Hebron said. “I was a dance performance major so basically I had a degree that was kind of a triple threat major with dance singing and acting.” Hebron said she has danced in every pageant she has been part of but changed the style of dance depending on how she felt or what she liked that day. “You have to changes things up because the competition gets extreme.” Then in 2010, Hebron won her title and was crowned Miss Missouri. This title not only won her notoriety but also the chance to compete in the Miss America pageant. “Miss America is extremely competitive. You’re competing against the best of the best, all who have been chosen by their states to represent them.” It was a small transition, according to Hebron, going from a competition of 26 contestants in Missouri to the 50 she would face in Las Vegas for Miss America. “The number of contestant’s changes state to state, like Rhode Island only had nine to 10 contestants, but Missouri sits right in the middle. So the level of competition gets pretty hectic.” Hebron said, in order to be successful in any pageant, a person must be able to handle not only criticism by the public but from a panel of judges as well.


“You have to have a competitive nature. Otherwise, you’d probably give up before you got through a pageant. It’s a lot of work.” However, not everything about a pageant is competitive; there are moments of humor and embarrassment as well. Hebron said one of her funnier moments happened when she ran for Miss Missouri the first year. “You have to answer an ‘on-stage question’ as part of the competition, and when they asked mine I couldn’t think of anything and ended up answering their question with a question.” Even though Hebron didn’t win that year, she did make the top five which she never thought she would do. “Every day is pretty much a colorful memory, especially as Miss Missouri because you’re doing so much stuff. But I have definitely had my share of funny and embarrassing moments, but not being able to answer that question was probably one of my better ones.” Being Miss Missouri is a continuous job according to Hebron. She said when she was crowned Miss Missouri in June 2010, she hit the ground running and instantly started making her appearances throughout the state. “I have been traveling the state working with different organizations, charitable organizations, going to schools and speaking to different grade levels about all different subject matters.” Hebron said she also works on promoting her personal platform about asthma awareness and education. “There is quite a bit of things I’m working on.” Another event Hebron was involved with was at Eureka High School where she got to help in the Mister EAHS Pageant. The EAHS Pageant was a fundraiser where the

school donated all the proceeds to the Make a Wish Foundation. “It was probably the funniest things I’ve ever done. There was 24 guys out there and I was MC-ing,” Hebron said. “I do all kinds of stuff and everything is a little bit different but it’s always a lot of fun.” However, one of her fondest moments was competing for Miss America. “I was in Las Vegas for about two weeks and basically when we got there it was just filled with events and rehearsals, very much like what I would do with the Miss Missouri pageant or even what I do on a daily basis,” Hebron said. She said she traveled around with 53 other contestants from around the Country and ate at nice restaurants, saw Barry Manalow in concert, and got to stay at the Planet Hollywood Hotel. “We had to travel everywhere together so it wasn’t like we just could wonder off on our own, but it was a nice time.”


According to Hebron, the Miss America Organization kept all the contestants in alphabetical order which made it difficult getting to know people. “I did become really good friends with Miss Mississippi, Miss Montana and Miss Minnesota, just all the girls that are around me in the alphabet. I also got to reconnect with Miss Oklahoma while I was there.” Hebron said she wasn’t really sure what to expect throughout the pageant but said everyone was very nice. “I was kind of not iffy about the whole experience but I just knew that I was going to be with these girls for two weeks and that things would get interesting as the competition started.” But Hebron said once the competition started nobody really changed. “Nice: I think that speaks volumes because really I had different expectations of what it was going to be like and everyone was very nice all the way up through the final night.” Although Hebron did not make it as a semi-finalist, she said she did her best and that’s all she could have done. “If you go out of there knowing that you did everything you could to the best of your ability then that’s all you can do so I was very happy and pleased with my experience.”

On Oct. 14, 2010, Hebron received a proclamation from the City of O’Fallon for her work in the community and with her platform of Asthma Awareness Education and for her achievements as Miss Missouri.


No place like home;

VVineyards ivian’s

restaurant & bar

By Shane Rice

In Old Frenchtown, located at 1409 N. 2nd St in historic Saint Charles, lies a cozy little restaurant full of good food, great wine and family like service, it’s name, Vivian’s Vineyards. This once two story family home was converted into a restaurant in the late ‘90s. Upon entering, an instant feeling of comfort sets in when you’re greeted by smiling faces and old fashioned settings. The first floor holds a few tables for dining and the kitchen where a wondrous scent of cuisine fills the room and the dim lighting gives the essence of romance. Those that choose to be a little more socialable will find the second floor more than suitable. With two rooms for dining and a small bar that’s plentifully stocked, there really is a little something for everyone. Vivian’s Vineyards has a wide assortment of wine and mixed drinks to quench the most sensitive of palettes. “Life is too short to drink bad wine” is just one of their mottos. All of the food is made from scratch, from the salad dressing to the ravioli and the service is to be admired. In addition to the many traits that make this restaurant a tasteful place to dine is their affordability. The menu selection is very diverse without being overbearing or underwhelming. Vivian’s Vineyards takes great pride in their food, service and repeat

business and they strive to make each visit become a longstanding relationship. Recommended meals: Chicken Amaretto, a sweet basted chicken breast with a hint of brown sugar and Amaretto glaze. Served with garlic mashed potatoes and the house salad with homemade Italian dressing. A glass of Vertikal White Riesling Wine will compliment each bite. Chicken Carbonara, homemade ravioli stuffed with chicken and mushroom served with freshly made Alfredo sauce and grilled strips of chicken. A glass of Chardonnay is an excellent addition.


Style Pamper your Pet In

Paws & RElax Pet Spa by ryan neumann

C

onfident canines and fabulous felines unite! Paws and Relax Pet Spa in O’Fallon offers lavish luxury in a stress-free, cage-free environment inviting its four legged friends to customized and premium grooming services. From tailored treatments including deshedding, exfoliating sugar scrubs, and hot oil wraps to an assortment of grain free treats, apparel, and toys for dogs and cats alike, this boutique pet spa caters to man’s best friend at affordable prices. “We started this with the intention of having a cage free environment and an option for low stress grooming for clients and their pets. Most dogs and pets don’t like sitting in a cage all day and from my ten years of experience animals do much better and seem to be happier when they come back to a place where there is more individual time spent with each pet and they are calm and relaxed,” says owner and groomer Jessica Uzzetta. Uzzetta is no novice to the grooming world. An award winning pet stylist specializing in hand scissoring, all breed trims, and cat grooming, Jessica and husband Matthew, co-owners, bring over 10 years of experience with them to their trade.

All salon treatments include two massaging shampoos, a conditioner, a hand fluff dry, ears cleaned, nails clipped and filed, glands expressed, a silk protein spray, and bow or bandana, gender appropriate. Additional services include pet sitting, boarding, and customized treatments for aging or health challenged pets. They also offer self wash services for clients looking to wash their pets in waist high tubs, with professional equipment to avoid making the mess at home. A large privacy fenced play yard in back allows for potty and playtime. Another emphasis at Paws and Relax is on animal health. “We also have a huge emphasis on nutrition and overall health for the pets we serve. Dogs and cats are carnivores, so we encourage species appropriate diets for our clients that are grain free and of the highest quality,” says Uzzetta. A variety of brands are available for retail purchase for pets in store, as well as homemade all natural gourmet bakery treats that are corn, wheat, and soy free made by Uzzetta herself. Paws and Relax Pet Spa offers a personal experience for you and your beloved pet with an emphasis on experience and relaxation. For more information on the stress-free, cage-free spa,

visit www.paws-relax.com.


By Shane Rice


To grow and change one’s life starts with the desire to change others. Motivational Speaker and Author Dwayne Bess lives by this very motto. According to Bess, understanding this notion and using it as a guide in everyday practice is the key to a life of success and prosperity. “We have to acknowledge and know that we are each connected to one another and if we can believe in this then it has a strong effect on how we treat each other.” Bess grew up as a normal child playing football, running track and participating on the Ladue wrestling team. “I had a good childhood. I mean I had my hardships but we all have hardships we have to face in life.” Shortly after graduating from Ladue High School, Bess attended Southern Illinois University Edwardsville where he earned two degrees for Economics and Business Marketing. “I was really involved in college. I even started an organization called ‘Societal Innovators’ where we brought in various lecturers and speakers, we even did one of Nelly’s first concerts.” Bess said that he wanted to increase campus life through outreach and unity. As the student body president, Bess sat over a large constituency, and he along with other members could regulate fees and help guide the university in a positive way. “We would setup travel groups to the capital where I was solicited by a lot of state reps because I represented such a large group of students,” By being such an active member of SIUE, Bess won several leadership awards and received huge recognition from several board members and state affiliates. “I really wanted to be a market analyst, the person on TV that would talk about how the economy is doing. I love economics; it makes so much sense to me.” Bess said everything has a cause and effect and if you do something, something

else has to lose. There is no such thing as a free lunch.” This theory started Bess’s road to success. During an internship with AG Edwards in college, Bess said the company got sold off and had massive layoffs. Unable to pursue a job with that company, Bess was referred to Neman Marcus by an old colleague, Glen Stewart. “Glen told me I had a perfect background to become a buyer. He said I was very analytical, dapper and I liked fashion, so he set me up with Neman Marcus to be part of their buyer program,” Bess said. Even though Bess said he enjoyed the program, he didn’t really feel like it was his “cup of tea.” He said he wasn’t feeling the work or the environment. “The types of people that businesses like Neman Marcus cater to are amazing people and do a lot for the world but it wasn’t for me.” After parting ways from the buyer industry, Bess said his long-time mentor, Sam Sealy, talked him into trying his hands in pharmaceuticals, particularly with Johnson & Johnson. Bess said at first he really wasn’t sure but after Sealy remained persistent he gave in and started working for Johnson & Johnson. “That would have been the first time in my career life that I decided to do things on my own resources and started doing work with the ‘Big Brother Big Sister Program’ in Springfield,” Bess said. Meeting Cory, a little 12-year-old boy, through this program led Bess to begin his journey of change. “Cory ended up becoming very much like a brother to me and I had to help him overcome some very deep societal temptations. Cory was torn between two very different worlds that in theory were very much the same.” When talking about Cory and his situation, Bess said Cory started wanting the lifestyle that


Bess was headed for but felt trapped. “He had a brother that sold drugs, had a nice house and nice things but did it illegally and was the same age as me. I [sold drugs] and had the same things but was doing it legally so Cory was really torn between lifestyles.” Bess said he would take Cory to doctor dinners and business meeting so he could see the true differences, and he said Cory really started to embrace the idea of change in a positive fashion. “Eventually he straightened out his life for the better but it didn’t come without cost.” By using positive influence, Bess has been able to change the lives of not only Cory but people from all walks of life. It was because of his ability to lead and motivate others, Bess said, he found a passion in speaking and wanting to encourage others. “I wanted people to see that there are no limits to success.” However, Bess said he needed to find a different approach, an angle that has not been used widely. “I decided I wanted to show people that selfishness can breed selflessness.” He said this way of thinking was inspired by his pastor at Church on the Rock, Pastor Blunt. It was also this way of thinking that influenced Bess to write his book “The Perpetual Hand.” In his book, Bess shares his belief in the invisible hand. “The invisible hand is centered on the belief that there are people that exist in our life that are working on our behalf without us knowing.” Bess said he believes that people’s commitment to each other is an engagement to humanity that serves as a promissory note. “Through love, kindness and good intention we can improve the quality of our own lives and the lives of others.” B.E.T Comic View and HBO Def Comedy Jam host Darius Bradford was quoted, “After reading Dwayne Bess’ “The Perpetual Hand” I was so motivated like never before. This book will be the tool to help everyone live a more fulfilling life. Bess’ work is transformational.”

According to Bess, people can successfully attain equilibrium of fulfillment and collective happiness with selfless acts of kindness. “The perpetual hand is a volume of encouragement, motivation and inspiration. It is more than an accessory of quotations and ideas but rather a tool on how to live and survive in the world that we live in.”

Bess not only believes what he writes but follows them in his own life. It’s in the words that he has motivated himself to put together several outreach programs like “Expressions in the Dark,” where he brings poets, singers, performers and wide variety of people together to help in a wide range of causes. “I learned from helping kids like Cory and putting together shows for Sickle Cell Anemia that when you teach is when you truly learn.” But as Bess was finding success, hardship hit when his mother was diagnosed with breast cancer. “It was at that time I decided to leave Johnson & Johnson and return back home to help her.” It was also during this time Bess reacquainted himself with his childhood roots and started wrestling again and getting involved with Mixed Martial Arts. “It was a transition period for me,” Bess said. He said he needed something to release his combativeness and found solace at Andre’s Gym in O’Fallon. After nine years with the gym, Bess took his passion a little further when he started a women’s self defense class with WFA World


Champion Jermaine Andre. “Just like anything else I get involved in, I wanted to motivate and change people’s way of thinking. So with this class, I wanted to show women that they do not have to be a victim.” By showing women that being combative and not appearing weak can actually detour a possible assailant. Bess is an active member of Church on the Rock; participates in outreach work for several communities through St. Charles and St. Louis, including Hopeville; is a motivational speaker for schools and businesses; one of the head instructors for Andre’s MMA; and a published writer. With his hands in almost everything, Bess understands the balance required to live a meaningful life, and he believes that fulfillment comes from giving and knowing how to love through our random acts of kindness.

10 immediate ways you will benefit from this comprehensive workshop: 1.Control situations instead of them controlling you 2.Increase visibility in your network 3.Project a positive confident image 4.Lead others even when you don’t have direct authority 5.Change other people’s behavior by changing your reaction to them 6.Inspire trust and confidence by establishing creditability 7.Build energy and trust up and down your environment 8.Influence the masses one person at a time 9.Renew your self-worth 10.The ability to start each day positive and happy

•March 18th-Panel Discussion @ Calvary Worship

What we will cover: 1.Understanding how words and attitudes affect your environment 2.Gaining hindsight on our past giving and interdependence 3.Cultivating confidence to influence the masses by touching one life a day 4.Defining selflessness within ourselves 5.Gaining perspective on our situation through helping others 6.Tapping into a “secret of success” understanding a contagious behavior to create a positive gain 7.Employing a ‘magic formula’ to start each day positive

•March 25th-Lecture on the Perpetual Hand “Creating indefinite motion for a positive life” @ Southern Illinois University Edwardsville 6:30pm (open to public)

Who should attend: This workshop is ideal for managers, team members and/or leaders, parents, anyone who needs to motivate, influence or serve as a positive catalyst for change.

•March 26th- Workshop “Becoming Selfless and Maximizing Gain” @ Southern Illinois University Edwardsville 1pm (open to public)

With today’s economy, it is time to invest in you. You are the only product you control. Don’t depreciate!

The Perpetual Hand, “Creating indefinite motion for a positive life.”

For bookings and additional information contact Dwayne Bess at: info@dwaynebess.com or visit his website at http://www.dwaynebess.com

Upcoming events: •March 9th -Lecture “Networking the Framework” with the Urban League 6:45pm •March 17th-Lecture for The Back for Packs to Brief Cases Series conducted by National Sales Network 6pm

The Perpetual Hand is a concept shedding light to the fact that even at our very best we can always eclipse our potential by giving, receiving and optimizing our interdependence. To Grow and change one’s life starts with the desire to change others. It is only when we become selfless with gratitude can we become generous with acts of kindness and open the doors to receiving greatness through the perpetual hand. The continuum of this hand will move indefinitely in our life, free of friction or added energy because the reciprocated balance of self and others has been reached.


ST. Patrick’s Day takes over

Cottleville by shane rice

Come ye lads and lassies for the third annual Cottleville celebration of St. Patty’s Day on March 12. In 2009, the city of Cottleville wanted to give people a viable option to celebrate St. Patty’s Day. Fireman and organizer of the “Run for the Helmet” event Tom Smoot said, “St. Louis City has had record turnouts the last two years and we wanted to give people an alternative.” Smoot said they wanted to give more to the community, and everything they do with their St. Patty’s celebration is for their community outreach. “It’s something right here and it’s more of a community-type deal, not so much a bumping party but just a huge community event. The people come out and have a good time,” Smoot said. The celebration’s first year brought in approximately 15,000 people and 80 floats. The second year attracted approximately 20,000 people and more than 100 floats “in terrible weather,” Smoot said. This year, Cottleville is anticipating approximately 25,000 to 30,000 people and about 130 floats. “We have a number of groups and businesses that put together floats. In fact, 90 percent of the floats people will see are sponsors for the

“Run for the Helmet” event we put together,” Smoot said. “We also have clans that march in the parade, like the Hibernians and McGallferys.” This year, the parade will start at 12 p.m. at 141 Weiss Road from Warren Elementary and travel down Hwy N through historic Cottleville. It will end at 5199 Hwy N, Francis Howell Central High School. “The police shut down large sections of the main roads for the parade and the run,” Smoot said. Smoot said the success of the Cottleville St. Patty’s Day Celebration keeps growing every year. “Believe it or not we put the first event together in six weeks and didn’t have a band.” He said the city really wanted to see what the turnout would be. The following year, Smoot said they really started looking into a much bigger event and putting together a band.


“As it turned out, we were working real close with Francis Howell Central High over spring break and were able to get a 20-person band put together,” Smoot said. “This is something we want to grow on (this year) because every parade needs a band.” In addition to the parade, Cottleville also hosts the “Run for the Helmet,” a 7k run (4.35 miles) starting at 9 a.m. “When we first started the run, we were looking for fundraisers to help fund the Citizens For County Organization (CFCO), which in turn helps the community because we have no administration fees; everything goes right back to the community,” Smoot said. Smoot said he came up with the idea for the run with Fire Board President Mike Ryder, who is also in charge of the Cottleville parade. After partnering with Sherlock Steak and Food, the first year was a small success according to Smoot. “We had 780 runners in 2009 and the following year it grew to 1500.” Smoot said they are anticipating approximately 2000 runners for this year. “It’s turning out to be a very successful event for us.” Some of the success has even bred small competition among some of the community subdivisions. “What we have gotten are subdivisions that are putting groups together for the run and competing against other groups for neighborhood bragging rights,” Smoot said. According to Smoot, when the idea for the run came about, he and other firefighters went out looking for sponsorship. “We just wanted to sell the idea and it sold. It was like an instant ‘everybody was in.’” Smoot said it gives businesses a way to promote and show community involvement. Smoot said the Cottleville police have been a big help in keeping the event safe for everyone. “They not only shut down the streets for the parade route but they shut down large parts of main roads for the run as well.” This year the run will start at the Cottleville firehouse and route through historic Cottleville down Weiss Road to Cottleville Parkway.

From there, the runners will turn on Mid Rivers to Hwy N and then to 5th St until they reach Sherlock’s Parking Lot for the finish line. “The police will have this route shut down for the better part of two hours then open it for an hour until the parade starts,” Smoot said.


Smoot said he and the city have worked really hard to give people another option of celebration. “St. Louis is five times our size but what we were hearing from a lot of people were complaints of convenience.” He said the problem people were facing was they would do their run and then have to stay the rest of the day if they wanted to enjoy the rest of the festivities. By having it here in Cottleville, people can do their run, go home take a shower, get the kids ready, and then head right back for the remainder of the events. “This really does make it convenient for the community because now adults can enjoy themselves in the morning and come back with the kids to enjoy the afternoon,” Smoot said. Smoot said the run and the parade have been very successful and are a great way to give back to the community. “[Locals] give money into the event or sponsor and in turn we give 100 percent right back.” The money raised from the run allows the city to help families in time of need. “If someone lost their home in a fire we will put them in a hotel until a more permanent solution is found. Really that’s just one example but our community is everything and we do what needs to be done to help them,” Smoot said.

Some of the bigger sponsors for the run include Enterprise, the Fireman’s Fund, Academy of Beauty, UMB Bank, Precision Healthcare, Reclaim Services and many more. “You name it and we got it. Most of the businesses down Hwy N have sponsored. We hit a nerve in St. Charles. People really seem to enjoy what we have put together,” Smoot said. Participation in the run includes: • Dry fit official run T-shirt • Certified race course through Fleet Feet • RFID chip timing with same day results • Complimentary refreshments at finish line Funds from the event will help support the mission of the Cottleville Firefighters Community Outreach Program and Cottleville Community Development. For information contact Tom Smoot at 636-262-6749 or ginsusmoot@yahoo.com. For more information about the parade contact Mariann Sutton at 636-498-6565 ext. 515 or msuttonmariann@aol.com Event information can be found at http://runforthehelmet.com


Great time

Electric

by shane

“Throw your hands in the air and wave like you just don’t care.” The crowd enjoyed the big beats being dropped by the DJ.


es at the

Cowboy

e rice

For year round fun, every night of the week there are few places that can compare to St. Charles very own Electric Cowboy. Smiling faces, sexy outfits, diverse music and a vibrant atmosphere are just a few of the reasons this night club stands out. No matter what day of the week it is the Cowboy is always preparing something for the crowd, from drink specials to college nights the party never seems to stop. Whether you like country music or hip hop the Cowboy will get things jumping.


As a first timer, I really didn’t know what to expect but it didn’t take long before I was having the time of my life. From the moment I walked in I was greeted by beautiful women and smiling faces. In fact the only time I had ever seen this type of atmosphere was when I watched “Coyote Ugly.” There was people dancing everywhere; on tables, on stage even on the bars. I couldn’t believe it. The waitresses were having as much fun as the guests and as the night went on the DJ kept things going.

Nothing says howdy better than a cowboy hat and a bikini top. The Jagermeister is pretty good too.

Another part about the Cowboy that amazed me was the diversity of the crowd. It’s been my experience that certain clubs bring in certain groups of people but the Cowboy had people from all walks of life. Young, old, skinny and not filled the building, all having a great time. The atmosphere was so lively that no matter what problems plagued you before coming, they got left at the door. I would say the Cowboy is by far one of the best times I’ve had in a long time and look forward to going back very soon.

Club waitress Hannah lights up the stage with her hoop dancing. Just one of the many shows the club doesn’t plan.

Which one do you want? Bet you can’t hit a strike. The Cowboy has a wide variety of drinks and beers all you have to do is pick.


Tiffany brings in the smiles as she makes your drinks. If you ask nice she may let you read her tattoo.

Name your drink. The girls of the Electric Cowboy will oblige.

Who knows how to get the crowd jumpin’…This guy, that’s who! Cowboy DJ wants you, too drop it like it’s hot or line dance… your choice.

“Hey did you see that girl dancing with the hula hoop over there?” These guys will definitely be back.


Hannah, Mekeda and Amber really know how to have a good time. If their smiles don’t get ya their dance moves will.

Short or tall the Cowboy will make you grin ear to ear.

As the night comes to an end the girls of the Electric Cowboy applaud those still standing. “Thank you for coming and come back tomorrow when we do it again.”

Slide, two step, turn and dip…now that’s how you do it.


“I love my job!”

Remember that after this shot Brittany makes the drinks; you we have plenty more; Got to drink the drinks, have fun and love the tall glasses. then repeat.

Does this beer make me look like I’m having a great time? Cause I am… With all the dancing, smiling, and energy this place should be open every night of the week. Oh, wait they are!


STRUGGLING with an eating disorder:

A First Hand Account Of

Surviving Anorex by Elisabeth Kuebel Cutshall, Fashion Editor


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he average American woman stands 5 feet 4 inches and weighs 152 pounds. On the other hand, the average supermodel is 5 feet 10 inches and weighs 115 pounds. Why is it that the fashion industry feels the need to make the rest of us feel fat? There is no way that a look shown on a model in a magazine is going to look anything like that on me, and it shouldn’t! In the 1950s, Marilyn Monroe was the epitome of a sexy woman. She was 5 foot 5 inches and weighed 118 pounds. Her pant size was an 8 and her dress size was a 12. Marilyn Monroe graced magazine pages in beautiful fashions and women of her day thought, “I could pull that off.” That is how we need to make the women of the twenty-first century feel. Something I find incredibly interesting is that today Marilyn Monroe would be a size 2/4! The fashion industry is constantly changing sizes to make us feel thinner. Since when did we need a size 00? My name is Elisabeth. I am a wife, mother, makeup artist, fashionista, wine enthusiast, music lover, and I am anorexic. At a very young age, I was always obsessed with my body image. As young as elementary school, I was constantly wishing I could lose “just 5 pounds.” By the time I was in middle school, I was drinking Slim Fast shakes for lunch. In high school, I was chewing and spitting out my food when no one was looking. It was really bad in college, though. Most people gain the “freshman 15,” but I dropped down to seventy-six pounds. I did not have my parents there to watch over me and most of my friends were too busy with classes and going to parties to pay much attention. It was that much easier to not only skip meals, but to skip eating altogether. Being thin became addictive like a drug – every time someone told me how skinny I was, it was an incredible high. All those comments just made me want to lose more weight. I will never forget my mother’s face when she came up to school to pick me up at the end of freshman year. She hadn’t seen me in approximately two months and I was unrecognizable. She brought me home and put me in counseling right away.

My parents both said if I was going to return to school the following year I had to gain weight, so I did. But as soon as I got back to school I slipped right back into my old ways. Fortunately, this time I realized on my own that I had to get out of the harmful environment I was in, so I packed up and moved back home. For years, I thought I was healed or fixed, but I wasn’t. My weight was constantly fluctuating. When I became pregnant with my first child, I told myself that I was going to come to terms with the fact that I was now a mother and was never returning to a size zero. Yeah right! When I started losing the baby weight, I found it so hard to stop. I just wanted to keep going. To make things even harder, my son was having health problems. I felt that I had no control over anything going on in my life, but my weight was the one thing I could control. Every time I got more bad news and my life felt more out of control, I lost more weight. I was 25 years old and shopping at Gap Kids. I was smaller than a size zero. My husband and I wanted to have more children, but I had gotten so small that my fertility had been affected. I put weight on, saw my doctor and had surgery. After 11 hard months, I was pregnant with my second son. The pregnancy wasn’t easy because my body had been through so much already. I was put on bed rest due to pre-term labor, and at 35 weeks, I went into full labor. I was fortunate that the doctors were able to stop the labor and that my second son was born a week later. Then the weight loss began again. It wasn’t as bad as the first time around, but it did grow out of control. My third son was born in October 2008, and by that May, I weighed less than 90 pounds. I worked working out at least three hours a day, and my breast milk started to dry up because I did not have enough nutrients in my body to care for both of us. That was when I realized I really had a problem. How could I care for my children if I couldn’t care for myself? I’m not saying that I am well now, but every day I work to stay healthy. Every single day is a struggle for me. I have constant guilt. I have guilt when I eat; I have guilt when I don’t eat; I have guilt about having guilt, but at least I’m healthy.


An eating disorder does not just affect your waistline. Because of the stress I put on my body during all of those years, I have done irreversible damage to my health. I have weakened my teeth to the point where I crack them from clenching. I have needed multiple root canals to fix this. As I said before, it affected my fertility. I feel blessed every day that I had my three beautiful boys because many women with my history cannot. On more than one occasion, my blood pressure has become dangerously low leading to dizziness and chest pains. At one point, my doctor thought I was suffering from vertigo, but I just didn’t have enough nutrients in my body to keep me level. Although the title of this article is “Eating Disorders in the Fashion Industry,” I do not blame the fashion industry for my illness. It is no one’s fault but my own. I think I could have worked as a preschool teacher or anything else and would still have had body image issues. However, the fashion industry does glorify the skinny body.

The show sounds amazing! There will be models of all shapes, sizes, heights and ethnicities. When I spoke with the board members from ETR, they told me there had been a huge outpour of love and support for them and their idea. There are constantly people wanting to get involved or donate to this wonderful cause. In fact, getting involved with this fashion show is what inspired me to come out publicly and tell my story. I am extremely honored to announce that I will be speaking at the show, along with Dr. Laura Huff, director of the Eating Disorder Intensive Outpatient Program at the St. Louis Behavioral Medicine Institute. The show is Sunday, March 13 in the Wool Ballroom of the Busch Student Center at St. Louis University. Doors open at 6 pm for VIP and front row and at 7 p.m. for general admission.

On Nov. 17, 2010, French model and actress Isabelle Caro died from complications of anorexia. She was only 28 years old. Her exact weight at the time of her death is unknown, but back in 2007 when she posed nude in an anti-anorexia ad campaign, she weighed only 59 pounds. She had suffered from the disease since she was 13 years old, and although she tried to fight it, it had taken too much of a toll on her body. However, since these are the only stories we hear about eating disorders, I don’t think society understands that victims of eating disorders are not just ballerinas or supermodels. They are the soccer mom sitting next to you, the young girl in your child’s class, and the shy boy down the hall in your college dorm. We all need to open our eyes and look around. Furthermore, people shouldn’t be so “hush hush” when talking about eating disorders. If people can talk openly about depression and alcoholism, why can’t we talk about eating disorders? About a month ago, I was playing on Facebook when I saw an event page for a Destination: Design! fashion show. Fashion shows are a huge guilty pleasure of mine, so I clicked on the link. When I saw the details for the fashion show, several thoughts crossed my mind. This was the first time I had seen a fashion show that was donating proceeds to a foundation that deals with eating disorders! The foundation, Escape to Reality, provides scholarships for eating disorder treatments while also trying to change society’s definition of beauty.

w w w. e t r f o u n d a t i o n . c o m


Throttle Lights up st. Peters by Shane Rice

Tim Dreher - Drums • Steve Potts - Bass Player • Mike Kottrell - Lead Vocals Scott Crawford - Lead Guitarist • Brian Massey - Bass Fill-in • Cathy Johnson - Sound On Feb. 18, the Throttle Band played to a full house at Rich’s Place off Old Hwy 94. With more than 60 years of experience between them, the band said it’s the chemistry among them that separates them from other bands.


Playing music like Black Sabbath, Alice ‘n’ Chains and Puddle of Mudd, the Throttle Band does their best to duplicate the excellence of each song they choose. Lead guitarist and founder of the Throttle Band Scott Crawford said, “I couldn’t ask for a better group. Everyone does their job 100 percent and the crowd loves our sound.” Throttle formed in 2010 from the remnants of former North County band “Beyond Repair.” Drummer Tim Dreher got his start with Throttle in September 2010 after Crawford persistently contacted him to audition. “I remembered Tim from when we played with [Beyond Repair] and I knew he would make a great addition to [Throttle].” Throttle originally started with two other players who are now gone, and Crawford said once they found lead singer Mike Kottrell and got Dreher on board the Throttle Band was truly born. “From the ashes of the old band we were able to form this band and I think this is the best group of guys I’ve played with in almost 20 years,” Crawford said. In addition to Kottrell and Dreher is bass player Steve Potts and veteran bass player Brain Massey. Massey, who has 38 years of bass experience, enjoys a wide variety of music including blues, funk, and the sounds of New Orleans, but said, “It’s real cool being able to get on stage on jam out with these guys playing hard rock.”

Although Massey is the fill-in player for Potts, he said he is always available when Throttle needs him. Due to a family trauma, Potts has been unable to play the last few shows but the band wishes him the best and hopes he will return soon. Throttle looks to become known as a St. Louis and St. Charles band, not just a north county-south county band, and anyone that has heard their performance can tell that it is not a far reach. Even though they are currently a cover band, both Crawford and Kottrell said hopefully within the next couple of months they will be working in original material. According to Crawford they have enough backlogged music to play for a couple years and never play the same song twice. “What I have put down is just the music and I think with Mike’s talent we can get some killer lyrics to go along with them.” No matter if they are playing cover music or their own stuff, the crowd seems to love the Throttle Band; they pack the house and pack the dance floor. “We work hard and play hard. The great thing is is that we have fun doing it,” Kottrell said.

For a list of upcoming events visit http://www.facebook.com/#!/pages/THROTTLE/104294156283582


BOOK CLUB LIST BY BRITTANY NICOLE JALINSKY

Dead or Alive by Tom Clancy The Campus, created under the administration of President Jack Ryan, has a duty to protect the American people by locating, hunting down and getting rid of terrorists and those who protect them. For several years, Jack Ryan, Jr. and his colleagues at the Campus have waged a campaign against terrorists. One in particular is the Emir, a killer who has masterminded horrendous attacks on the West and has escaped them all. The Campus is hot on his trail. Colleagues of the Campus, John Clark, Ding Chavez, Jack Ryan, Jr., and his cousins Dominick and Brian Carusa join their newest recruits in an effort to catch the Emir and bring him in to custody—dead or alive.

Cross Fire by James Patterson Patterson introduces you to another Alex Cross novel. Detective Alex Cross and his fiancée Bree’s wedding plans are put on hold when he is called to the scene of a murder of two of Washington, D.C.’s, most corrupt: a dirty congressmen and an underhanded lobbyist. Next, the elusive gunman begins picking off other crooked politicians.

Other Recomendations

Port Mortuary by Patricia Cornwell Patricia Cornwell’s eighteenth Scarpetta novel, ‘Port Mortuary,” is a literal escape for the dead. A dangerous path from Scarpetta’s past merges with her life on the fast track, she finds herself on today. Patricia Cornwell introduces you to the beginning of her professional career, when she accepts a scholarship from the Air Force to help pay off debt from medical school. Now, more than twenty years later, she finds herself at Dover Air Force Base, where she is participating in a training fellowship. As chief of the new Cambridge Forensic Center in Massachusetts, Scarpetta is confronted with a case that has the potential to ruin her personally and professionally.

Fall of Giants by Ken Follett • Full Dark, No Stars by Stephen King


A

& & QA Q with

Rich’s Place Owner

Rich Cates HOW DID YOU GET INVOLVED IN THE BAR BUSINESS?

WHAT’S THE BEST PART, IN YOUR OPINION, ABOUT OWNING YOUR OWN BAR?

I’ve always been an entrepreneur and I’ve done several things; always had an interest in the bar business. Circumstances and things I’ve done in the past like buying businesses, selling businesses enabled me to accumulate enough money to where I could purchase a bar. I grew up in this area, it’s my neighborhood, and this bar has been here 20 years. I have actually been coming here since it originally opened. A good friend of mine built it, opened it and ran it for nine years. After that he sold it to Shirley Sanders who ran it for four and half almost five years and I bought it from her. I changed the name to Rich’s Place and have run it for the last five almost six years.

With a place this size you can make a good living. You can’t get rich and you’re never going to be wealthy but its hands on. Which means there’s a since of importance that I’m here and that I participate in the everyday essentials. Customers want to know and associate with the owner because it gives them a sense of importance and establishes a good long lasting relationship.

WHAT SEPARATES RICH’S PLACE FROM THE OTHER BARS AROUND TOWN? The family, friendly atmosphere is what really separates us. Rich’s Place is more of the working man’s bar, meaning we get the men and women who work construction, the retirees, the yokel locals and the people that just want to unwind and have a good time. Then on Friday and Saturday nights I bring in bands and kind of turn the place into a roadhouse. My priorities are to make Rich’s Place fun, friendly and make sure we maintain good service. Good service is a trait that can set a business apart from everyone else.

WHAT’S THE HARDEST PART OF OWNING YOUR OWN BAR? Right now it’s liquor competition. This particular area is very saturated with bars and there is always new ones popping up trying to make it. Sometimes they make it and sometimes they don’t. But when a new place opens it dilutes the liquor dollar and the liquor prices at a bar already have a small rise in cost. Bars have to add a certain percentage to the liquor prices to balance the cost of rent, utilities, and various forms of entertainment like live music, karaoke and whatever else is placed. HOW WOULD YOU SUM UP RICH’S PLACE? We have always been a real sound and solid place. The bar has been here 20 years and withstood the tests of time and has always been one the favorite watering holes for this area and neighborhood. It’s not just the live music, pool leagues, karaoke and open mic nights that bring our customers back but the friendly, family like service and people.


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March 1, 2011  

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