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311 North Main Street in St. Charles, MO.

The Grand Opera House located at 311 North Main Street in St. Charles, MO, is opening its doors once again. The first floor has been re-invigorated as a banquet hall and special events facility. Greg Upchurch and James P. Devereux, managing partners and pioneers of the rebirth of the banquet center, have opened the doors to the delight of the St. Charles community. The banquet center will accommodate around 200 guests depending on the flare and style of the event. This space is great for weddings/receptions, corporate parties, rehearsal dinners, fashion shows, concerts, office seminars and other special events. We offer complete packages that include food, beverages and seating. Our facility is stocked with a full-service bar and is available every day of the week, weekends and Sundays. We feature new hard-wood floors, three beautiful chandeliers, pendant lighting, warm colors and an original 16ft-high decorative tin ceiling. The Grand Opera House was designed and built with new amenities in an “old world� style. Pictures are available at Live Theatre has also returned to the Grand Opera House for the first time in 83 years. The performances run periodically throughout the year. Also, this year will see the addition of live dinner theatre. Please come join us for some fun and entertainment during our scheduled events. The ambiance of downtown Main Street along with the multitude of possibilities and conveniences makes this a prime location for any event! The Grand Opera House is again, located across from the Farmers Market lot at the North end of Main Street, providing an open view of the Katy Trail and the beautiful Missouri River.

Contents PUBLISHER: Michael Short ADVERTISING DIRECTOR: Ryan Neumann

“From I Will To I Do”

pg. 16 Responsibilities OF The


pg. 24

Honeymoon Planning

How-To pg. 28

Graphic Design/Page Layout: Collin Loveless FASHION EDITOR: Elisabeth Kuebel Cutshall CONTRIBUTING WRITER: Shane M. Rice PHOTOGRAPHY: AMIT Photography CONTRIBUTING PHOTOGRAPHERS: Statement In Silence - Gabby Mora INTERNS: Natasha Sakovich, Brittany Jalinsky, Kelly Davis, Tim Doty, Joe Douglas ADVERTISING SALES: Janice Smith ADVERTISING For advertising rates and information, call us at 636-395-3038, email or download a media kit at HOME DELIVERY To request your free copy of Zoom Magazine please call 1.800.506.9020 ext. 2 or go to ZOOM MAGAZINE 1302 Golden Gate Lane St. Peters, MO 63376 Tel: 1.800.506.9020 Fax: 573.898.2173 Any reproduction of ZOOM Magazine or its contents requires publisher’s prior written consent. ZOOM Magazine aims to ensure that information is accurate and correct at all times but cannot accept responsibility for mistakes. ZOOM Magazine reserves the right to refuse any advertisement and assumes no responsibility for submitted materials. Unsolicited material must include a self-addressed stamped envelope. © 2010 ZOOM Magazine, A Division of Lakeway Publishers of Missouri, LLC. All Rights Reserved. Volume: 1 Issue: 10

The Next Fourteen brings readers a daily dose of all things St. Charles County. From events to concerts, rallies to exhibitions we keep you on your toes with our look at the next fourteen days.

FEBRUARY 4 Parent’s Prom Civi Hall - O’Fallon 6:30 p.m. - 9:30 p.m. For ages 12 and under with an adult Parents, spend an enchanted evening with your son or daughter, including dinner, dancing, and a long-stemmed flower arrangement for Moms and daughters. Formal dress is required. Tickets will be available through January 31, or when registration is full, whichever comes first. Ticket price for couples is $40 for residents and $45 for non-residents; please add $20 for each additional child. Professional photographs will be available for an additional fee. Register at www.renaudspiritcenter. com or call 636-474-2732. FEBRUARY 4-5 Daddy’s Little Sweetheart Dinner & Dance Bring your little sweetheart to an entertaining evening of fun and laughter. The night will consist of dinner, dancing and games. Each couple will receive a 5x7 photo to remember this special evening together. The photo will be available for pick up at the end of the night. (Escorts for the girls may be dad, grandpa, uncle, adult older brother, or a special friend of the family.) Dinner: mostaccioli with meat sauce, fettuccine, salad, bread, and dessert. Min: 25 couples Max: 60 couples Time: 6pm-9pm Location: Progress Park Center Fee: $50 for Resident couple $62 for Non-Resident couple

$20 for each additional child $10 additional fee for those registering after the deadline. Fee includes dinner, goody bag for the child, and one complimentary 5x7 photo. CD or email version of the photo may be purchased for $10 to make additional copies for family and friends.

FEBRUARY 10 Lindenwood Speaker Series: Dr. Robert George Spellman Center Lindenwood University 7 p.m. - 8 p.m. Legal and political expert Dr. Robert George will speak: “Natural Law: God and Human Rights.”


FEBRUARY 11 City Centre Dance St Peters City Hall $6 in advance, $7 at the door 7 p.m. - 10 p.m. 636-939-2FUN Dance to the sound of the ‘40s, ‘50s and ‘60s band: “The Silver Wings Band”

FEBRUARY 7 Cooking for your Sweetheart Class Rendezvous Cafe and Wine Bar O’Fallon 6 p.m. • $35 Join Rosalie Harpole, local cookbook author, for a “hands on” cooking class. you will be cooking a meal that will definitely please your sweetheart! The menu consists of Grilled Modiga strip steaks, Rosalie’s Pasta Con Broccoli, Greek Salad with garlic herbed croutons, Olive Rosemary Bread and Chcolate Ice Box Pie! RSVP required. Call 636-281-CAFE

FEBRUARY 12 Men’s “Snowball” Recreational Softball Tournament Progress Park and Fireman’s Park 9 a.m. - 4 p.m. $160 per team Must register by Feb. 7 636-332-9236 The 4th annual Men’s “Snowball” Softball Tournament will be held. FEBRUARY 12 Boys and Girls Club Crystal Ball Columns Banquet and Conference Center 5:30 p.m. - 12 a.m. $100 per person, $1000 per table 636-946-6255 x104 Silent and oral auction with dinner and dancing to benefit the Boys and Girls Club of St. Charles County. Black tie optional.

Getting Engaged Is J


re you one of the thousands of couples who got engaged over the holidays? This is the time for you and your soon-to-be to get everything you ever wanted -- whether you’re starting from scratch, upgrading, expanding or replacing. Turn a whole bunch of mismatched mine and yours into a lifetime of ours. “When it comes to registering, relax, take your time and have fun,” recommends Audrey Stavish, a Bridal and Gift Registry expert at Bed Bath & Beyond. “Most brides update their registries online and go into the stores many times. There aren’t any rules that you must follow. Choose items that are right for you and your soon-to-be. Go through the registry process together and have fun!”

Here are some additional tips to make wedding planning a breeze:



Plan Ahead: Start a bridal registry as soon

as you say “yes.” That way guests will have lots of options for engagement gifts and showers. Periodically update your registry by adding more products if you need to, even after the wedding. Be kind to procrastinators.

Do the Math: Experts advise registering for

2-3 items times the number of guests you plan to have. Close friends and family will rely on your registry for special events leading up to the wedding -- such as engagement parties, bridal showers, and holidays! Your guests will appreciate having lots of choices when they shop for you. Be sure to refresh your list regularly as gifts get purchased.

Register Now, Because You Won’t Buy it Later: You may think you will ... but you won’t. Now is the time to let others get you the stuff you’d never buy yourself. Your friends and family might even get together to purchase a higher priced “group gift.”

Just the Beginning ...

WHAT? Dream Big: Register for gifts in a range of

prices and categories. This will give guests

and group givers lots of options to choose from.

Remember the Rule of Three: When

it comes to setting your table, if you choose bold patterns for your china and flatware, pick a more simple style of glassware. Prefer intricate stemware? Pair it with simpler patterns of china and flatware. So, it’s bold/ bold/simple or simple/simple/bold.

Visit a Store: It’s in YOUR best interest to

visit a store and schedule an appointment with an expert consultant who can help you with your gift selections and share great tips like “The Rule of Three,” what cookware you will need to prepare your favorite dish, what knife to use when and much more. When making your selections, it’s important to touch the towels, heft the flatware, see everything in person!

C’mon Back: Most couples don’t make

all their selections in a single spree. Plan on making multiple visits. Once you’ve set up your registry, take advantage of Bed Bath & Beyond’s Bridal Toolkit(R), the complimentary wedding planning tools available at bedbathandbeyond. com, including your own Personal Wedding Web site, budgeter, task manager, guest list manager, gift tracker and even a seating arranger. This way, all of your information can be stored in one convenient place. Congratulations and best wishes on your engagement. Now get registering and let the gift-giving begin.

ZOOM | february 1, 2010 |



fter you announce your engagement, you and your significant other will experience a clash of feelings consisting of excitement and confusion, with a touch of annoyance. The following best-ever wedding advice will help you through the hurdles of planning and trying to please others. Don’t be afraid to be Bridezilla- Opinions are great when you’re torn between your favorite, the steal and the trendy chic, but remember it is your wedding day. Do not cater to anyone’s wishes but your own. Have a wedding you can afford- Do not put yourself in debt over the wedding or honeymoon. When two people get married, they start a life together. Don’t begin your marriage in debt over a wedding dress or the fairytale venue. Affordability is key. Whether it’s exchanging vows at the courthouse with both of your immediate families, a simple ceremony at your favorite park, or the wedding of the Summer at Missouri Botanical Garden, your groom isn’t committing his life to your Maggie Sottero wedding dress. On your ten year anniversary, he’ll remember the way you made him feel inside when he first seen you walk down the isle. Don’t walk your baggage down the isle with you- By the time you and your love say “I do,” You shouldn’t have any secrets, including: emotional, spiritual, financial or physical. Do you have any debt you will be sharing? How many children do you want, if any? What are your feelings about adoption? Do you believe in God? Do you share the same long-term goals for your family? What steps are you going to take to achieve them? Don’t sweat the small stuff- Your wedding will be full of a million details. If something falls through, it’s not the end of the world. Nobody will notice that the accent colors of your décor are a shade or 2 off from your bridesmaid dresses. Take a deep breath and remember why you are exchanging vows. Instead of fretting, spend time discussing important marriage issues that are often overlooked when planning your dream day.

The Best-Ever

Wedding Advice by Brittany Nicole Jalinsky



Take time to enjoy your wedding- Many couples will tell you that their wedding was a whirlwind of emotions, chaotic moments and camera clicks. Consider scheduling in time alone with your better half to reflect on the day. Whether it’s a glass of wine between wedding photos and the reception or during dinner, talk about the day the two of you have created. What was your favorite part of the day? What was the funniest? When you have children, what story are you going to tell them? Who all did you get a chance to talk to through the day? That evening, write the things down that you remembered most. Include a letter to your Mr. or Mrs. And let them know all the reasons why you enjoyed the day and the way you felt when you first looked at them at the ceremony. After all, the day wouldn’t be possible without love, hard work and compromise from the two of you. Don’t be afraid to say “no [thank you]”- If you have friends or family who are willing to help with cost, before accepting, politely let them know firsthand that this is YOUR wedding and the day of YOUR dreams, not theirs. Weddings are a great expense to begin with. There is no need to dread decisions that have been made by others that make you cringe when you hear the word “wedding.” If they don’t accept the fact that you want full planning control, decline the help. Ultimately, you want a wedding story that you can tell a million times.


Musician Pointers B

rides and grooms have a few options when it comes to the music played at their ceremony and reception. Live musicians or deejays are often the entertainment of choice. When hiring the entertainment, there are some important things to keep in mind. The music of the wedding will set the tone for the event and keep guests entertained during key moments of the day. Musicians will often work in conjunction with a maitre d’ to be sure the reception moves along smoothly and sticks to the schedule. Music will be played while guests are dining and when there are opportunities for dancing. It’s essential to listen to musicians or deejays before hiring anyone to ensure what they’re offering will fit in with the wedding. Also, it’s helpful to confirm the person or people being auditioned will be the exact individuals at the wedding. Some entertainment companies hire out contract musicians, meaning the preview musicians may not be the same person who will perform at the ceremony. That can potentially prove disasterous. If a certain musician or deejay is requested, be sure it is put down in writing in the contract. Provide the musical entertainment with some information to further help the wedding go off without a hitch. This may include but not be limited to the following: - Names of all wedding party participants so they can be properly introduced. - Name of the married couple, including pronunciation of the last name, if necessary. - The title of the couple’s song. - The titles of songs to be danced with mother/son or father/daughter. - A listing of any preferred songs. - The title of a “spotlight dance” song. - Any music that is off-limits at the reception. - Special announcements that should be made, such as mentioning a guest’s birthday or another special event involving guests. - Whether a bouquet and garter toss will take place, and which songs should be played during these traditions. In most cases, wedding musicians are professionals who have handled many weddings and are very accustomed to what should be done to make the night a memorable one. Trust in the expertise of the musicians, and provide guidance where necessary.

ZOOM | february 1,


Wedding CAKE TRENDS SEASON The multi-tiered cake that is a favorite wedding tradition that’s often presented at the end of the night. The happy couple takes a slice and enjoys the first piece. In recent years, wedding cakes have become more of an artistic centerpiece than just a confectionary treat. Couples often seek out renowned wedding cake bakers for a cake that will amaze the crowd and complete the theme of the wedding. The average couple will spend between $700 to $800 for their wedding cake. Although many catering halls or reception sites will include the wedding cake in a package deal, many couples choose to order their cake from a specialty bakery who creates culinary masterpieces. If television trends are any indication, many people are opting to spend several hundred to thousands of dollars on a customized wedding cake. These fondant and buttercream creations may be elaborate in nature, so much so they’ll likely need to be ordered several months in advance.

Couples looking for something a bit different for their upcoming nuptials, many want to consider these trends in wedding cakes. * 3-D accents on the cake, such as graphic appliques. * A black-and-white motif that gives the cake a sim plistic, yet trendy appeal. * A lot of bold color in the cake, instead of just white or ivory. * Dramatic monograms that can add class to the cake. * Painted cakes with edible food coloring paint that feature beautiful landscapes or a portrait. A work of art, they’re both delicious to eat and fun to admire. * Cakes that mirror the style of the wedding gown, including fondant ruffles and appliques. Many couples still opt for the traditional, and that is always in style. Instead of experimenting with the outside of the cake, couples can be creative with cake flavor and fillings. Imagine cutting open the cake to find red velvet or a chocolate ganache filling!

Wedding Day


Brides and grooms believe in many old wives’ tales, folklore and good luck charms to ensure a happy marriage. Here are just some of the wedding day superstititions. * The English believe a spider found in a wedding dress is good luck. * A sugar cube in a bride’s glove is believed to sweeten the union, according to Greeks. * The groom carries the bride over the threshhold to protect her from evil spirits below. * Saturday is considered the unluckiest day to marry, according to English tradition.


Both Streaming Online!

By Shane Rice Traditional weddings of white gowns, beautiful weather, doves flying and bouquets being thrown have been around for what seems ever. But as generations grow and new ones form traditions can change. Extreme weddings as their called are starting to pop up everywhere; people wanting to enter the next phase of their life with a big BIG!!! Bang.

Some of these weddings take “I do” to a whole new level of “Until death do us part.”

So what are some of the extreme wedding trends? 1. How about saying “I do” at 30,000 feet. This is one of the more common extremes couples take. It’s safe yet adventurous; until they jump out of the plane. 2. How about another extreme classic; the bungee jump wedding? Not every couple wants to take such a jump like the airplane couples so they say “I do” and jump with a big rubber band attached to their feet. How romantic!!! 3. We can’t pass up the underwater weddings. In 2008 a couple got married under ocean waters wearing a tuxedo, a bridal gown and scuba gear. The wedding even included underwater wedding décor. Wonder what they did for the honeymoon? 4. Another extreme idea that’s becoming quite popular is hot-air balloon weddings. Talk about being on cloud nine. This sort of wedding is more for the couples who enjoy risk at a very slow speed.

New traditions are rising and the extreme generation is paving the way. When you’re ready to say “I do” do it with style… 12


WAC KY Wedding Facts

Serenity Valley Winery It Begins with the proposal. However, Serenity offers more for the couple. From a venue for your bridal shower or a rehersal dinner, to custom labeled bottles for attendant gifts, wedding favors or out of town guestroom gifts.

According to, the unofficial experts on all things weddings, there are some things that may surprise the average person about weddings across the country. Here are some facts to consider. Weddings in Iowa and Nebraska are the biggest, averaging 200 guests. The average engagement ring costs more than $5,800. Most brides have one do-it-yourself element, such as favors or escort cards. “Can You Feel the Love Tonight” and “Lady in Red” are the two most popular first dance songs (even though 87 percent of brides wear white). Only 19 percent of couples rely on a wedding planner. Ancient Romans broke a cake over the bride’s head to symbolize fertility. Today, brides must be fortunate to have only a little cake smashed in their faces!

973 Waterbury Falls Dr. • O’Fallon


ZOOM | february 1, 2010 |


Wedding Day

TRANSPORTATION OPTIONS ABOUND Couples have many decisions to make regarding their wedding ceremony and reception. One of those decisions conerns transportation to and from the special event. There are many options in wedding transportation. The more traditional options include renting a car or limousine. The Bridal Association of America reports that the average couples spends $400 to $500 for an automotive rental. However, prices may vary depending on geography and the type of vehicle rented. Wedding transportation is perhaps something grooms-to-be can get excited about. After all, we’re talking about cars -- some fancy, some large, and many decked out with different features. Plus, it’s traditionally the responsibility of the groom to arrange transportation to and from the ceremony, reception and the hotel or honeymoon destination.



Grooms responsible for arranging transportation can consider the following options. * LIMOUSINE: A limo is one of the most traditional methods of transport on a couple’s wedding day. A limousine’s size enables them to carry the bridal party in its entirety. Because the bride and groom often do not see each other before the ceremony, two limos may be rented, one larger for the bridal party, and one smaller for the bride and her parents, depending on personal preference. * CLASSIC CAR: Sports car enthusiasts may want to make an entrance -- and exit -- behind the wheel of a sporty vehicle. These can include a high-end Ferrari or an Aston Martin. Because of their high purchase price, sports car rentals may carry a premium. * STRETCH SUV: The traditional limo has morphed into the stretch SUV of popular models, including the Cadillac Escalade, Ford Expedition or even a stretch Hummer. Because of their popularity, these rentals may be snatched up quickly. Be sure to book well in advance of the big day. * PARTY BUS: Many couples are leaning toward a party bus rental, which may be a single- or double-decker bus that can fit scores of people inside. These are particularly attractive to couples with a very large bridal party, or those who hope to begin the celebration even before reaching the reception hall.

* MOTORCYCLE: Exciting couples may want to ride off into the sunset on the back of a roadster or sports bike. * HORSES: Horses can haul more than just a carriage. A bride and groom atop a handsome steed can make for a memorable wedding transportation option and equally memorable photos. * BOAT: Individuals getting married by the sea or another body of water may want to consider attending the festivities via boat, be it a large vessel or a more intimate canoe or rowboat. Wedding day transportation varies depending on each couple’s preference. Here are some other things to keep in mind concerning transportation. * Be sure to have transportation options at the ready for guests who may have overindulged on alcoholic beverages. * Wedding party participants who arrived at the wedding by a limo or other source will need a ride home somehow. * Find out if a hotel nearby offers complementary transportation to and from the reception hall.

* HORSE-DRAWN CARRIAGE: Some couples truly want the fairytale feel on their wedding day. A horse-drawn carriage can evoke feelings of a Cinderella-type day. The carriage tends to be best suited to warm weather. For winter weddings, a horse-drawn sleigh might make a better alternative. ZOOM | february 1, 2010 |


“From I Will To I Do” by Shane rice




eople say you only get married once and it should be a day of romance and unity. From the time the big question is popped to the day “I do” is said plans must be made and some people need extra help. Though there are several wedding planners out there, there are very few wedding salons? Yes wedding salons. Belleza Salon not only specializes in hair, makeup, spray on tans, massages and Botox treatments but wedding plans as well. Owner and former stylist Robyn Clark said she has pulled together friends and other community businesses in order to help brides and grooms get ready for the big day. “From I will to I do,” Clark said. “When we first meet with the brides we like to do a one on one session with them. It’s a good way for us to find out what exactly they want and where we can go with their ideas,” Clark said. “We customize all of our packages to fit the needs and wants of our clients.” The first meeting is always complimentary and Clark said they have a bridal registry program.

“The bride can register for all her pre wedding and wedding desires; from bare Minerals makeup to the actual wedding day style. Each stylist is trained on professional products so they can recommend the perfect hair products for the bride to be.” The salon has many features you won’t find in other salons. “The one thing that separates us from other salons is the specialty treatments we offer,” Clark said. Belleza Salon uses all professional products like Bare Minerals makeup and skin care products, Alterna, Redken, Rusk, Diva Curl, TIGI and many others. According to Clark they also specialize in hair extensions, pedicures & manicures, chemical peels, massage therapy, spray tanning (which is a safe tan that can be customized). “We also have an R.N., Jana Flemming, that comes in and does Botox treatments and Fillers,” Clark said. Clark said when she took over the salon in 2009 she wanted to do something that not many salons do. With her 18 years of hair and fashion experience Clark was able to bring local businesses and friends together.

“I started building my cliental when I worked in Old St. Charles at Salon 1069, and those clients stayed with me throughout my career.” However, Clark said that her work ethic was starting to take its toll on her body and she started messing around in commercial real estate after partnering with her mom. When the former owner decided to sell the salon she suggested to Clark that she buy it. “I owned the salon for two months when I happened to be at the plaza (3449 Pheasant Meadows Dr. in O’Fallon) showing some property.” It was at that time the owners of the plaza, who Clark said she liked instantly, asked if she would be interested in the building. “The fact they were so easy to get along with really help me in my decision,” Clark said. “So in December of 2009 I relocated the salon to our present location.” The original Belleza Salon had 18 girls in a fairly small atmosphere; since Clark took over ownership she has been able to expand not only the size of the salon but now has 35 very creative and creditable employees. “I spent the last year branding the name. I want people to know we’re here in the community and what we do by playing part in multiple charities and fashion events,” Clark said. ZOOM | february 1, 2010 |


After talking with several clients and people from the community Clark said she discovered a big need for help with weddings. “A lot of people don’t know what to do with weddings and it’s a very important day in their lives so we did a couple of wedding shows.” It was from these shows that Clark said they realized they were on to something big. Currently Belleza Salon has been doing the hair and make-up for St. Louis Bridal. It was this year that Clark said she wanted to go big with the bridal idea and started introducing specials and the Club Belleza program. “The Belleza club is a program that is partnered with 15 businesses within the area and when someone signs up for the program, through us, they get discounts at all of them.” Clark said essentially she wants to network community businesses together and according to her it’s a big stepping stone for her and the salon. “We have one jeweler we work with (Steven’s Jewelers), florists, a DJ service, limo service, different venues (places where people can actually have the wedding or reception), bridal stores, and an event planner,” Clark said. “With Jessica, also the event planner, being on our team we can actually help couples pick out colors, ideas for gifts and overall ways to make their wedding unique for them.” Along with Belleza Salons long list of wedding partners they also have a print shop that can help with invitations and a travel agency that can help with honeymoon plans. “When I say we’re a full service salon, I mean it. We strive to make each experience unique and memorable,” Clark said. Another area that separates Belleza Salon from the others is their Groom Package. The Groom Package is a way for the men to look their best whether it’s the night of the 18


The Belleza Club

Customers pay 49.99 to belong. Right now they get a Club Belleza T-shirt. With membership they get exclusive discounts on retail, 50% off a spray tan, massage, facial and a pedicure quarterly(4 times a year)-They also receive an eye brow wax and deep conditioning treatment 4 times a year for FREE. Finally they get discounts at many local businesses .Examples- Stevens Jewelers, Iverson Tomasino Eye care, Animal Crackers, Brewskeez, and Jiffy Lube etc. “The businesses are friends, family and customers of ours. They pitch in and help cover the cost of printing and we do the rest. We would love to continue to grow our club with other local businesses. My dream is for local businesses to help each other and we can all grow together!”

bachelor party or the day of the wedding. “Men that come in get a wedding haircut so they are fresh and clean cut. They also receive a manicure, facial, a personal spray tan and a massage,” Clark said. According to Clark a wedding is just as important for men as it is women. “We want to make sure the groom looks their best.” Clark said the salon has made itself affordable without sacrificing class. Though they are brand new Clark said they are looking to expand yet again as she hopes to add an entire bridal area to the salon. Belleza Salon in defiantly making their mark; from fashion and make-up shows to Bare Mineral make-up parties their creativity and determination is artistic at least. To make an appointment or for questions about specials visit http://mybellezasalon. com “I am proud of the salon we have become thanks to all our stylist and staff!!! I am told you can feel the positive energy when you enter the building, “Clark said. “Let us make your special day unique and memorable and stress free! As a thank you we give the bride a gift bag with bridal essentials in it.” Belleza Salon holds a very firm belief in their mission statement that “Dreams really do come true.” Belleza Salon consistently strives to exceed our client’s expectations and pledges to reach above and beyond those be the absolute best we can be! We are proud to continuously achieve our highest goal of delivering

exceptional customer service. They welcome guests to enjoy the journey to an amazing “all about you” bridal experience. “Come enjoy this special time in your life.”

ZOOM | february 1, 2010 |


The Faces of Belleza Salon Amber Kohl Amber Kohl has been with Belleza Salon for a little more than three years. “I am a Diva Curl specialist and attended the Redken exchange.” She is certified to do hair and make-up and auditioned for the Matrix line to become an educator. Kohl has attended most of the bridal shows that Belleza has been a part of and has been instrumental in a lot of the success Belleza has achieved. With the launch of the bridal area, Kohl has worked with a lot of brides helping them with their hair and make-up. “Even before we started our bridal line I was working with a lot of brides,” Kohl said. Kohl said her favorite are of practice is in Up-Do’s and make-up. “I love doing the styling and make-up for brides and knowing that I’m helping them get ready for their big day.”

Belleza Salon ‘80s Party

On Feb 12 at 7:30 Belleza Salon will be hosting a total ‘80s party at Brewskeez. It is a dress or donation to get in. It will be an evening of 80’s cocktails, music, and fun. Dress attire is your favorite ‘80s look; tight rolled jeans and BIG HAIR!!! We will be giving prizes out for the best 80’s looks and giving away Belleza make overs and Bliss Eleven will be donating a senior retake session! All donations and dresses are being collected and donated to the Cinderella Project.



Cinderella Project

The Cinderella Project, a Metro St. Louis non for profit that provides junior and senior high school girls with a prom dress for free(the girls are recommended by their high school counselors throughout the metro area);and Belleza Salon will be assisting some of these girls with their hair and makeup on their prom day. Belleza Salon is also a drop-off location for the donated dresses. Cinderella tinsel strands and pink and purple hair extensions are available at Belleza Salon thru March 31, 2011. These VIP’s (very important prom-goers) receive a free dress, custom alterations, dry cleaning, hairdo’s makeovers and lots of sparkle to make their prom a memorable event. Beginning March 12, 2011 the Cinderella Boutique opens to the public and any girl can shop at the boutique and purchase a dress for $25.00. The boutiques are located at Mid Rivers Mall in St. Peters “We are also doing pink and purple human hair extensions for awareness and to raise money for the project,” Clark said.

Sunshine Weicht Sunshine Weicht is a color and make-up specialist for Belleza Salon. “I do hair and styling as well and have been with the salon for three years.” Sunshine says she loves the atmosphere of the salon, “It’s not only fun but inspirational as well.” Like many of the employees Sunshine has taken several classes that give her special qualifications. One such class is the TiGi course. “The stuff we do here I believe is very unique and I absolutely love working here,” Sunshine said.

Karla Hoffmann Karla Hoffmann is not only one of the smiling faces you see when walking into the salon but she is also the manager for the Bare Minerals products that they offer. “We want to make sure everyone is serviced when they come in and that’s where I come into play,” Hoffmann said. Hoffmann said that parts of her duties are helping customers customize their make-up with the Bare Minerals line. “I help get customers acquainted with our salon and make sure we have files on all of our customers.” She said this is partly because the Bare Minerals make-up line is not a liquid but a loose powder and it is applied differently. “We give people what they want. Whether it’s the everyday look or the going out look we do everything we can to make sure they look how they want.” ZOOM | february 1, 2010 | 21

Bryan Medlin Bryan Medlin is the Belleza Salon Manager and “Life saver,” according to Owner Robyn Clark. With his great customer service skills Medlin makes sure all brides are taken care of. He sets out a complimentary brunch for our wedding parties. It includes pastries, bagels, juice and occasionally mimosas. “Bryan’s happy attitude is contagious and we are lucky to have him,” Clark said.

Businesses that have partnered with Belleza Salon: •Boulevard Bridal in Lake St. Louis •The Wine Cellar in Cottleville •Old Hickory Country Club •Lake Forest Country Club in Lake St. Louis •The Time Maker Virtual Assistant - Danielle Standish •Laurie Nowling of Bliss Eleven virtual photo booth •Al’s Limousine Services •Whipt Cream Bakery in Chesterfield •Steven’s Jewelers •Go Vertical for all printing needs - Drew Krueger •Listen Up Productions DJ Services - Ben Woodruff •Tans Are Now Safe


•Jan’s Travel •Stacee Gilmore of Promotions Pronto. •Happily Ever After Bridal •Pat Sobelman with Prudential Select Properties

Belleza Salaon will be having their first Bridal Boot Camp 7:30 p.m. on March 3, 2011 at the salon. There will be several wedding vendors there and the salon will be serving wine and cheese. They will be sharing spring and summer trends and of course some fall ideas too along with several theme and venue ideas. Belleza Salon will have the color wheel out to help with color selections and Jessica their event planner will be there to book salon parties as well. There will be a drawing that evening for a free bare minerals makeup party, $100 gift certificate towards botox, a one-hour hot stone massage and one lucky bride will receive her wedding day hair free. There will be many wedding promotions, sales and give aways. Complimentary chair massages for stress relief. Jana Flemming, RN will be there to answer all your questions about Botox and fillers. Their esthetician Irene will be there with tips on having the healthiest skin possible to achieve that wedding glow you want. Brides can bring there questions and concerns and get tons of bridal suggestions and help. Moms, sisters, aunts, bridesmaids, in-laws to be grab your bride and come hang out with the girls. Complimentary touch ups by bare minerals makeup artist. Smokey, sassy, sexy and romantic bare minerals make up demonstrations will be going on. At the very least it’s an excused girls night out! RSVP on Bellezas Facebook or online at or by calling 636-300-3437. Please hurry space is limited. 22


4601 Hwy K O’Fallon MO. 63368

$5 Pitchers $5 Appetizers

(636) 329 1348

Bud Light & Bud Select

On Mondays & Sporting Events

Why Buy When you Can Rent? Garden Gate Party Rental & Supply Our showroom includes candelabras, linens, skirting, lighted columns, arches, centerpieces, chairs, tables, and more.

651 South Main Street Troy MO.


ZOOM | february 1, 2010 |



OF The

Groomsmen Happy couples choose friends and family members to serve as attendants in their weddings. Bridesmaids and groomsmen each have different responsibilities in the wedding. In ancient times, groomsmen essentially served as the groom’s bodyguards, ensuring that he made it safely to the altar and to his future wife. Today, the groomsmen’s roles are not based on saving life and limb. Today’s groomsmen serve as assistants to the groom and help plan the bachelor party. They also usher guests down the aisle at the ceremony. They also may have a few other responsibilities, depending on what the couple wants of their assistants.


• Help pick out the tuxedos and show up for fittings. • Help plan and share the cost of the bachelor party. • Attend rehearsals for the ceremony and appear at the rehearsal dinner. • Pay for their own wedding attire or formal wear rentals. • Help unload cars with supplies if the couple is doing the decorating the wedding themselves. • Return formal wear for themselves and the groom. • Provide transportation for the couple to the airport or honeymoon destination if the best man is unavailable.


• Greet and seat guests at the ceremony in the appropriate rows or pews. • Stand near the groom during the ceremony. • Serve as escorts for the bridesmaids at the ceremony. • Cater to anyone’s needs and mingle with the guests afterward. 24



• Ensure that the groom does not get too intoxicated. • Sit at the table of honor beside the rest of the bridal party. • Mingle with the guests. • Participate in all photos if asked. • Dance with their bridesmaid counterpart. • Help load the wedding gifts into the car afterward.

Technology may Transform the





magine sending out personalized, colorful e-vites inviting guests to a wedding ceremony and reception? Or plugging in an Mp3 player with a pre-set wedding music playlist to get people dancing? How about recording the festivities on handheld video cameras and uploading data instantly to a social networking site? Some or all of these technological conveniences are already growing in popularity, revolutionizing the way couples plan and carry through with wedding plans along the way. Many couples are choosing to eschew the formalities and traditions associated with weddings for the convenience that many digital or technological advancements can provide. Electronic wedding invitations are just one of the many aspects of the wedding that have begun to embrace the digital age. There are several advantages to enlisting the help of technology to execute a wedding. First and foremost is the cost factor. The number of items that couples can do themselves will greatly cut down on the expenses of hiring professional vendors. Budget-conscious couples may seriously want to consider sending e-vites, which can save several hundreds of dollars on printing costs and postage.

Another advantage is that technology might be more environmentally responsible. Eliminating wedding stationery or hiring individuals who have to travel to and from the ceremony and reception, as is the case with a band or photographer, reduces carbon emissions and further energy. Technology can also help keep things organized. Instead of keeping receipts and papers inside of a folder, saving items in e-mail and conversing with vendors electronically creates a digital paper trail that can make loose ends a little easier to manage. Although there are some detractors who frown on employing technology when planning a wedding because of the improper etiquette implications, many modern couples are embracing the convenience and cost savings these technologies provide.

ZOOM | february 1, 2010 |


Wardrobe Options for Second-Time



emarriage rates continue to increase, and many vendors are now catering specifically to couples entering second marriages. A bride getting married for the second or third time has just as many attire options as she did for her first wedding. Research indicates that more than half of all marriages end in divorce. The silver lining to that cloud is that 54 percent of divorced women remarry within 5 years, according to the National Center for Health Statistics. Furthermore, 75 percent of divorced women remarry within 10 years. These statistics show that the need for bridal gowns for women entering a new marriage remains strong. When choosing a gown for a second wedding, brides-to-be can use their discretion. Gone is the stigma of wearing white. However, brides still may want to choose an alternative color to bright white to be more complementary to their skin tones. Off-white, pale yellow and pale pink can be flattering shades. If second brides do choose to wear white, they may want to avoid a flat white color. Instead, they can opt to wear a shimmery shade of white and a gown with a little more pizzazz. The gown -- just as with first-time weddings -- should be as formal or as casual as the wedding itself. At afternoon weddings it may be acceptable to wear a tea-length gown or even a cocktail dress. Enhance beachside or casual affairs with less elaborate gowns. Formal second weddings should still feature a gown that is formal in nature. A more mature bride may feel more comfortable wearing a well-tailored pantsuit rather than a gown. Again, the choice is up to the bride regarding what she wants to wear.

Statement In Silence Photography Located in Old Historic Cottleville 5377 Highway N-Ste E Cottleville, MO. 63304


The Ultimate Marriage of Fashion & Bridal


Tuesday - Thursday 11-7

Friday - Saturday 10-4



Photography: Gabby Mora (by appointment only)

314.267.6603 email:

STATE FARM Providing Insurance and Financial Services Home Office Bloomington, Illinois 61710

Ron Schmidt Ins Agcy Inc Ron Schmidt, Agent 1100 Tom Ginnever Ave O’Fallon, MO 63366 Bus 636 240 9190 THE GREATEST COMPLIMENT YOU CAN GIVE IS A REFERRAL.

Honeymoon Planning


With all the work that goes into planning a wedding, it can be easy for couples to overlook their own honeymoons. But in the middle of all those seating arrangements and reception hall negotiations, couples also need to plan and look forward to the rest and relaxation that awaits, which will no doubt be a well-deserved escape once the wedding has come and gone. Couples can take the following advice to ensure their getaway goes off without a hitch. BE BUDGET-CONSCIOUS Many couples could enjoy a honeymoon to Siberia in the dead of winter after their big day has passed. After all the stress of planning and paying for the wedding, couples will likely just enjoy the time away. Take this into consideration when planning a honeymoon. If a dream trip isn’t in the budget after all the wedding bills have come due, don’t fret. A less expensive getaway is still a getaway, and couples will enjoy their well-deserved break no matter where it is they’re putting their feet up. PLAN AN OFF-SEASON HONEYMOON That dream honeymoon might be affordable after all if couples can wait till it’s not the height of tourist season. Most weddings occur during the summer months, when tourist season is in full swing.Couples who can put off their honeymoon until the offseason will no doubt find their dream honeymoon is much more affordable.

START EARLY It’s never too early to start planning the honeymoon. The earlier couples begin to research possible destinations, the better feel they will have for what they can and can’t afford. Research can be done well in advance to give couples an idea of what their dream trip will cost. But don’t book any flights or make any reservations too far in advance. The best deals are often available a few months before the trip. SPREAD THE NEWS THAT YOU’RE NEWLYWEDS Hotels love hosting newlyweds, and many will upgrade rooms for recently married guests. Couples should not be too brash about it, as fully booked hotels won’t be able to upgrade their guests. But let the hotel know you’re on your honeymoon when checking in, and they might just upgrade your room and comp you a bottle of champagne as a gift.

THINK OUTSIDE THE BOX. When asked about a dream honeymoon, couples will often bring up Hawaii or even Paris. While those are beautiful places to spend a honeymoon, they’re also expensive. Fortunately, there are a bevy of locales, be it domestic or international, that aren’t nearly as pricey as the most popular honeymoon destinations but still make wonderful options for a honeymoon getaway couples won’t soon forget. 28





fter all of the stress that comes with planning and preparing a wedding, most couples head off to a resort for some muchneeded R&R. The locales couples choose to spend their honeymoon are as varied as the couples themselves. While many couples head for a seaside resort, others choose adventurous getaways to such places as the Alaskan wilderness. Whichever destination couples choose to spend their first vacation as husband and wife, one thing all couples can count is the cost. More specifically, the high cost of the honeymoon is something to count on. However, not all honeymoons need to break the bank. In fact, there are several ways couples can save substantial amounts of money while still enjoying their first getaway as a married couple. * RESEARCH WHERE YOU’LL BE STAYING. Oftentimes, hotels offer luxury at a very high price. Particularly in locales where many couples spend their honeymoon, such accommodations can be quite costly. However, savvy couples might be able to circumvent costly hotel accommodations if they do their research early. Bed and breakfasts (B&B), for example, often range from practical to ultra-luxurious, and tend to cost a fraction of what luxury hotels charge. Many couples actually prefer B&Bs, feeling they’re more charming and cozy. One thing to be diligent about with respect to B&Bs is the size of the accommodations, most notably the bedding. Not all B&Bs provide king or even queen-size bedding, and some might not provide private bathrooms. Be sure to confirm with the B&B as to each room’s accommodations before making a reservation. * CONSIDER TRAVELING DURING THE “OFF” SEASON. Whereas spring and summer were once the most popular seasons to tie the knot, nowadays many couples are looking to the fall to get married. While the months of June and July remain the most popular, September and October weddings have grown in popularity for a variety of reasons, not the least of which is the aesthetic appeal of the fall seasons. Another advantage to a fall wedding is the opportunity for couples to save money on their honeymoon by traveling during the “off” season. Peak season at beachside resorts is typically the summer months, and rates are therefore higher. However, traveling to a resort during the “off” season can save substantial amounts of money, and the weather will no doubt still be beautiful. What’s more, local business will most likely boast better deals as well, and the resort will not be as crowded as it typically is during peak season. * CONSIDER A CRUISE. Cruises might seem more expensive at first glance, but many cruises offer all-inclusive deals, wherein food and beverages are all paid for, and entertainment is provided. In addition, couples who take a cruise will get the chance to see a variety of seaside locales. And since the cruise already has an itinerary planned, it’s a nice break from all the planning Z O O Mthat | fwent e b r u ainto r y 1the , 2 0wedding. 10 | 29


& & QA Q with Wedding Planner

VICTORIA BAUR Owner of a Brides Ally How did you get involved with wedding planning? People ask me that all the time and I really don’t have an interesting answer. Part of my personality is a Type-A personality which means the whole idea of organizing and planning is very appealing to me. But I also have a creative side. A wedding is a pretty blank canvas; you have all these different options of what you can do from themes, décor to the way it’s done. It’s one time in a person’s life where they really get too go to the nines and have this huge event and I love helping and being a part of it.

What are some of the more memorable weddings you’ve planned? One that really sticks out, one was at the Muny in Forest Park. You haven’t always been able to rent out their space for weddings or parties. It was really interesting because it was very nontraditional ceremony. The couple had their ceremony under the walk way and the reception at the Culver Pavilion. So instead of it being a traditional ceremony where the bride and groom are up in the front and all the guest behind them, they were in the middle and everyone sat around them. It made for a very nice and interesting setup. The Muny in itself is a blank canvas and the bride and I were able to make it look exactly how she wanted it to. Her colors were turquoise and brown with orange accents. So we were able to take a very blank looking space and build it up into something that looked really nice and that she was | ZOOMMAG.NET 30 happy with.

How do you handle some of the more difficult brides? I think the whole bridzilla thing is really very rare. Usually it’s not that a bride is a bridzilla in general but she may be about one thing. I think a lot of times brides get misunderstood; hopefully a person only has this one wedding and they have this particular idea in their head about how they want things to be. Unfortunately, what a person may want may go against what they’re parents want or what they’re friends want. So the bride may find she has to put her foot down and say this is what I want and gets labeled a bridzilla. Now in the event I do get a difficult bride, I do have a bridzilla clause in my contract. It’s not called that and I have yet to use it. It’s really there to protect myself and if a person becomes so uncooperative I can’t do my job I have the ability to pull the contract.

How long have you been in this business? Unofficially? Since 2005 when I was just doing friends and family and then I created the actual business in 2009.

How many weddings have you help plan since the start of a Brides Ally? I have done a little more than a dozen since the start of the business and I have nine booked so far for this year.

Capturing every moment of your special day.

February 1, 2011  

Zoom Magazine aims to be your main provider for information for the St. Charles County Area.