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Design Tools – DM Principles applied

Negotiation: Partnerships

Directed Research: Target audience response, as to how they use CATALYST

Business Law: C  AN-SPAM, additionally helped us understand the legality issues surrounding content distribution

Intellectual Property: Helped us in solidifying our methods in acquiring work from authors. Refined language to make article acquisition easier for us by removing excessive language

Managerial Decision Making: We were able to identify faulty process and refine them

Strategic Marketing: Importance of branding across channels, importance of measuring, (anticipated results) Business Strategy: Value Chain, Bubble Chart, Peer Analysis Design Futures: Defining need, opportunity, vision and recommendations for their implementations. Creating a vision for the future of CATALYST that we want to see in reality

CATALYST Thesis Presentation  

Final Thesis Presentation for CATALYST Project

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