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CATALYST SWOT Analysis Internal Refinements First Impressions | SWOT Analysis | Focus Moving Forward | Reflections on Internal Challenges

Strengths.

Weaknesses.

Opportunities.

Threats.

Pratt Institute as a brand name to support CATALYST

Untested/unproved transition strategy (experimental)

Leverage ambitions of incoming Program participants

Lack of interest from current Program participants

Thought leadership through Program

Interview process for leadership participants too short/not thorough to adequately identify leadership

Leverage relationship with Pratt’s Design Management Program alumni

Management team is constantly changing

Pratt Institute’s reputation as a backer in reaching out to partnerships (editorial/marketing opportunities)

Time Commitment/Time as a scarce resource for participants

Human capital through students: Knowledge of content, design and production skill-sets Willingness of the participants to contribute their time on a pro bono basis Passion for the mission of the publication on behalf of the team

Reliance on incoming Program participants No capital investment/compensation from Pratt Institute Decision-making process: Existing hierarchical structure resulted in conflicts between Program participants and confusion amongst the leadership team as to who had authority to make “executive” decisions.

Opportunity for Program participants to apply lessons from Program to “live” project

Human Capital retention and participation Financial: Lack of funding

Resume-builder/Experience

Accurate Time Commitment: The organizational structure as originally presented was based on a full-time job commitment. As many of the Program participants already have full-time jobs, this presented barriers to those wanting to contribute only occasionally. Operational Roles and Responsibilities: roles and responsibilities as defined had the effect of isolating team members. This prevented communication and created deficiencies. It also contributed to the duplication and confusion of operational tasks amongst the management team.

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Sept

Oct

Nov

Dec

Jan

Feb

March

April

CATALYST Thesis Presentation  

Final Thesis Presentation for CATALYST Project

CATALYST Thesis Presentation  

Final Thesis Presentation for CATALYST Project

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