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Universiti Malaysia Perlis ENT 245 REKABENTUK dan PEMBANGUNAN PRODUK (Product Design and Development)

‫السلم عليكم ورحمة ا‬ ‫وبركاته‬ & Salam Sejahtera

11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis

11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Product Development Process Well-defined development process is useful for the following reasons: 1. Quality assurance – pass through checkpoints along the way 2. Coordination – master plans that defines the role of each of the players on the development teams 3. Planning – development process includes milestone corresponding to the completion of each phase. Timing of these milestone anchors the schedule of the overall projects 4. Management – benchmarks for assessing the performance of an ongoing development effort 5. Improvement – careful documentation and ongoing review 11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Generic Product Development Process

Six phases : key roles at particular points of process 0. Planning – “phase zero” – project approval and launch - begins with opportunity identifications - guide by corporate strategy, assessment technology market objectives - output: project mission statements

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Universiti Malaysia Perlis Generic Product Development Process

1. Concept development – “concept” –description of form, function and features of products - target market identified - product concept generated/evaluated - one/more concept selected and testing - output: concept review

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Universiti Malaysia Perlis Generic Product Development Process

2. System level design– definition of product architecture - decomposition into subsystems and components - preliminary design of key components - output: geometry layout of product, functional spec of subsystems, process flow design

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Universiti Malaysia Perlis Generic Product Development Process

3. Detail design– complete spec of geometry, materials, tolerance - identification of all standards parts to be purchased - process plan is established, tooling is designed - output: control documentation of products

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Universiti Malaysia Perlis Generic Product Development Process

4. Testing and refinement – construction and evaluation multiple preproduction - early (alpha) prototype built - same geometry and material properties as intended - beta prototype with part supplied as intended - extensively evaluated and tested by customers - goal to answer questions about performance and reliability, to identify engineering changes

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Universiti Malaysia Perlis Generic Product Development Process

5. Production rump up – product is made using the intended production systems - purpose to train the work force - to work out any remaining problems - at this stage, products supplied to prefer customers - products is launch and available for widespread distribution.

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

Front-End Process – contains many interrelated activities Activities of the Concept Development: 1. Identifying Customer Needs – understand customer needs, effectively communicate them to development team. Output: hierarchical list of need statements 11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

2. Establishing target Spec – spec translate customer needs into technical terms - spec are refined to be consistent - output: list of target spec

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

3. Concept generation – includes mix of external search, creative problem solving among the team, systematic exploration of various solution - output: 10 – 20 concepts

11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

4. Concept selection – various product concepts are analyzed and sequentially elliminated - to identify the most promising concepts - several iteration, initiate additional concept

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

5. Concept testing – tested to verify that the customer need have been met - to assess the market potential - to identify any short coming that must be remedied

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

6. Setting final spec – earlier target spec are revisited after the concept has been selected and tested - the team has to commit specific value

11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

11/09/13

7. Project planning– the team creates detailed development schedule - devised strategy to minimize development time - identify the resources to complete the project - results: contract book - contains mission statements, c customer needs, detail of the selected concept, product spec, economic analysis, development schedule, project staffing and budget

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

8. Economic analysis – the team built an economic model for the new products - continuation of the overall development program - to resolve specific trades-off between development cost and manufacturing cost - ongoing activities 11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

9. Benchmarking competitive products – undestanding competitive product

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Universiti Malaysia Perlis Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

10. Modeling and Prototype – each stage involves various form a of models and prototypes

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Universiti Malaysia Perlis

Thank you and SELAMAT BERJAYA

11/09/13 - MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Product Design Development - CH3