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Collection O ZOE LEE F W O R K 2011 to 2018


- Index of Work -


PG/

Project Title

/PG

001

Design Center Inspired Tangram

008

Money Jump Fun & Restaurant

022

Brand Identity, Typography

009

Brand Identity, Typography, Print

023

C Spa Lifestyle

034

Brand Identity, Visual Merchandise Design, Editorial Design, Print

035

Intensive Whitening Series

048

5V Golden Firming Series

056

MOSTWA Magazine

066

Orient Retreat Newsletter

076

Brand Identity, Package Design, Visual Presentation, Print

049

Brand Identity, Package Design, Print

057

Editorial Design, Print

067

Editorial Design, Print


Design Center Inspired Tangram Bringing a new image

Project Brand Identity Design 1

001 002


Chai Chai Creative Institution

The chai chai creative institution is my graphic design project in college that aims to create a full-scale composite design centre in Taiwan for the future. The company's vision is derived from an ancient Chinese children's play game"Tangram". The Chinese character “采”is divided and integrated into the company's symbol as demonstrated above. The product of the symbol is diverse in its application to represent various aspects of the centre such as life's creativity, art designs, a spa experience and cuisines for people to enjoy. The centre reflects on the creativity of Chai Chai's agencies.


Collection of Work Zoe Lee

003 004


CHAI C HAI CREATIVE I NSTITUTE

CHAI CHAI

CHAI C HAI CREATIVE

INSTITUT E

CREATIVE

INSTITUTE

CHAI CHAI CREATIVE

INSTITUTE


Collection of Work Zoe Lee

007 008


Have A Carousel In Restaurant Not Only Children's playground

Project Brand Identity Design 2

009 010


fun

family

food

Money Jump Fun & Restaurant Money Jump is designed for families with kids and the centre of the space is occupied by a carousels, reading and play areas and tunnels! Enjoy a delicious lunch, dinner or tea at Money Jump in Taipei, Taiwan. The logo design is inspired by the carousel, including the design of the restaurant branding, interior and exterior signage, print, menus.


Collection of Work Zoe Lee

011 012


Money Jump Fun & Restaurant Not Only Children's playground


Collection of Work Zoe Lee

013 014


Money Jump Fun & Restaurant Not Only Children's playground


Collection of Work Zoe Lee

015 016


Money Jump Fun & Restaurant Not Only Children's playground


Collection of Work Zoe Lee

017 018


Money Jump Fun & Restaurant Not Only Children's playground


Collection of Work Zoe Lee

019 020


Money Jump Fun & Restaurant Not Only Children's playground


Collection of Work Zoe Lee

021 022


A Spa Lifestyle For The Community Care, Cozy, Community

Project Brand Identity Design 3

025 026


c spa The C spa is my first brand that took two years to complete the project from concept to fruition. At the same time, this is a new franchiser brand under the Orient Retreat Group. It is organized as a spa with a targeted community as its audience, but still operating on a large spa specification. Orient Retreat retains its original service intentions, and insists on providing high-quality and international services. At the same time, it also provides products for sale such as skin care products, essential oils, organic daily products, and actively participates in community charity activities. 001 002


Collection of Work Zoe Lee

027 028


c spa Care, Cozy, Community


Collection of Work Zoe Lee

029 030


c spa Care, Cozy, Community


Collection of Work Zoe Lee

031 032


c spa Care, Cozy, Community


Collection of Work Zoe Lee

033 034


Whitening and Brightening Let Your Skin As White As Snow

Project Package Design 1

035 036


Intensive Whitening Series The whitening series offers the ultimate in powerful skin care, corrects uneven skin tone and skin texture irregularities, as well as revitalizing it to imbue your skin with a bright glow, like white snow on a glacier. The product features a clean design that does a wonderful job of eliciting certain feelings from the consumer. A glimmering silver and white hue feels elegant and pure, with simple yet purposeful snowflake icons, making the products seem effective.


Collection of Work Zoe Lee

037 038


Intensive Whitening Series Whitening and Brightening


Collection of Work Zoe Lee

039 040


Intensive Whitening Series Whitening and Brightening


Collection of Work Zoe Lee

041 042


Intensive Whitening Series Whitening and Brightening


Collection of Work Zoe Lee

043 044


Intensive Whitening Series Whitening and Brightening


Collection of Work Zoe Lee

045 046


Intensive Whitening Series Whitening and Brightening


Collection of Work Zoe Lee

047 048


Innovative Gold Skincare Ultimate Luxury Experience

Project Package Design 2

049 050


5V Golden Firming Series 5V series is the epitome of luxury skin care products in the modern world. The brand aims to evoke a sense of confidence among its users with its polished elegance and simplicity. The "5" in its brand name represents the five special ingredients used to create the perfect "v" face for women. The main appeal is the gold flakes that is added into the product.


Collection of Work Zoe Lee

051 052


5V Golden Firming Series Innovative Gold Skincare


Collection of Work Zoe Lee

053 054


5V Golden Firming Series Innovative Gold Skincare


Collection of Work Zoe Lee

055 056


Bilingual Magazine In Western Australia Over 15,000 Copies Monthly

Project Editorial Design 1

057 058


MostWA Magazine MostWA is the leading Asian media in Western Australia, it has monthly magazine, online WeChat platforms and Apps. MostWA providing news and entertainment info to local and overseas audience.


Collection of Work Zoe Lee

059 060


MOSTWA Magazine Bilingual Magazine In Western Australia


Collection of Work Zoe Lee

063 064


MOSTWA Magazine Bilingual Magazine In Western Australia


Collection of Work Zoe Lee

065 066


Orient Retreat Newsletter enjoyspa Vol.84

Project Editorial Design 2

067 068


Collection of Work Zoe Lee

069 070


enjoyspa Magazine Orient Retreat Newsletter


Collection of Work Zoe Lee

071 072


enjoyspa Magazine Orient Retreat Newsletter


Collection of Work Zoe Lee

073 074


enjoyspa Magazine Orient Retreat Newsletter


Collection of Work Zoe Lee

075 076


Thank You

2018 Collection of Work / Zoe Lee  

2018 Collection of Work / Zoe Lee

2018 Collection of Work / Zoe Lee  

2018 Collection of Work / Zoe Lee

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