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design | photography | illustration


Contents

In Good Company

3

Hallelujah Society/ Fringe Festival 2014

6

Narratives of Home

32

Illustration

36

Graphic Design - MBIE

18

Contact

44

March

2014

find out more on the link

Technical drawing

29

13

staff engagement survey

staff engagement survey 2014

Logo and Logotype Design

26

Lomo for Christchurch

10-21

shape MBIE and grow nz for all!

10

Graphic design- History of the HMV

staff engagement survey


In good company is a new project that aims to create a creative co-working space in downtown wellington. I was responsible for developing photographic imagery to assist with the advertising of the space, On the following pages is a selection of the photographic development undertaken in the lead-up to the physical space ‘going public’.

in good company brand imagery


4

In Good Company- initial concept shoot


In Good Company- concept shoot for social media


Photography

fringe festival 2014 hallelujah society


7

Stills taken from ‘Hallelujah Society’ performance.


8

PICTURED: Asher Pope and PIpi Ayesha-Evans PICTURED: Joy Dio

PICTURED: Tess Pedreros and Virginia Kennard

PICTURED: Asher Pope, Joy Dio ,PIpi Ayesha-Evans

PICTURED: Virginia Kennard

PICTURED: Virginia Kennard, Asher Pope, Chris Prosser, PIpi Ayesha-Evans, Hannah Peach, and Tess Pedreros


PICTURED: Virginia Kennard, Asher Pope, Chris Prosser, PIpi Ayesha-Evans, Hannah Peach, and Tess Pedreros


Lomographic and mixed media experiments.

narratives of home


Using film photography, narratives of Christchurch and Wellington are contrasted, with the collection of images resulting in a lit acetate model. In the wake of the earthquake, residents of Christchurch expressed more concern for the disruption of their Children’s routines, the home life, rather than tourism symbols of their city. This work aimed to communicate the loss of home, using images of local schools, the beach, family sections as deserving more attention than what some media outlets have chosen to address.

processed were more architectural in nature. As a first-time user of film, the process was intriguing in that you could have a plan but often had to leave things to chance.

11

Scooters in flood, te aro, Wellington

Left bank arcade, Wellington

As the brief was rather open, I found spaces of community naturally being unravelled, such as places of schooling, worship and work.

Walker- lomographic image, part of narratives of home project

A series of experimental visual results led to collaged imagery being used as the foundation of a model designed to reinforce ideas of security and stability following the earthquakes. Wellington images then were taken to illustrate the implementation of earthquake standards, which when

St Anne’s, Woolston, Christchurch

Collage- back of model house


12

Final lit acetate model.


lomo for christchurch


14

Christchurch RE-start container mall

Tradestaff Mural, Christchurch

Transitory

Welcome to the central city

River near Wildberry street, Woolston


15

The Book Exchange, Christchurch

The Book Exchange, Christchurch

Redscale film experiments- images are of a community art project/ book exchange.

The Book Exchange, Christchurch


shape MBIE and grow nz for all!

staff engagement survey 2014

10-2 1

March

201 4

find out more on the link

graphic design, mbie

staff engagement


Affordable housing: An MBIE target

Percentage of the median weekly take-home pa median-priced home in 10 NZ districts.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing. MBIE’s target is to reach a lower ratio of housing costs to income.

What we’re dealing with:

MBI

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts. 80%

Auckland Tauranga

Affordable housing: An MBIE target A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

19

61%

65% Kapiti Coast 60% Porirua 62% Wellington

65% Kapiti Coast 60% Porirua 62% Wellington

Upper Hutt 51% Lower Hutt 54%

MBIE’s target is to reach a lower ratio of housing costs to income.

Christchurch

What we’re dealing with:

62%

Western Bay of Plenty

MBIE is addressing affordability by increasing the supply of houses:

59%

Queenstown- Lakes

39

91%

ne (A

Auc

Chris Acc

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

new

Que

Underperforming construction sector generated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

80%

Auckland Tauranga

MB 12673_G MAY_14

$466,020

65% Kapiti Coast 60% Porirua 62% Wellington

Pop 2013

compared to Australia (Productivity Commission).

estimated number of extra rental homes needed in Christchurch to meet current demand.

21,288

12,000

new residential building consents granted in 2013.

average house value 2013.

1.5 m

4,700

30% higher Real house prices doubled between 2001-2007.

61%

Pop 2031

Population growth in the Auckland region.

Cost of building materials

62%

Western Bay of Plenty

2m

Ch Ho

inve affo

homes lost In the Canterbury earthquakes.

10,000 below 2004 peak.

Underperf constructi

generated $34 per hour wo than NZ average. (Constru

Upper Hutt 51% Lower Hutt 54%

Cost of building

59%

Queenstown- Lakes

39,000

91%

new homes (Auckland) Auckland Housing Accord targeting 39,000 new homes.

Underperforming construction sector generated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

Cost of building materials

30 higher %

MB 12673_G MAY_14

Real house prices doubled between 2001-2007.

$466,020

average house value 2013.

2m

Pop 2031

1.5 m

Pop 2013

Population growth in the Auckland region.

4,700

compared to Australia (Productivity Commission).

estimated number of extra rental homes needed in Christchurch to meet current demand.

21,288

12,000

new residential building consents granted in 2013. 10,000 below 2004 peak.

More Housing Accords in development in Wellington, Tauranga and Queenstown.

Christchurch Housing Accord investing $75m into affordable homes.

20% by 2020 Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

75m + savings

Real house prices doubled between 2001-2007.

National building consenting system

MB 12673_G MAY_14

Christchurch

30% hig

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

(Budget sensitive - embargoed).

21,288

$466,020

new residential build granted in 2013.

average house value 2013.

10,000 below 2004 peak.

2025 $1800

Affordable housing: An MBIE target A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

Now $1300 MBIE’s target is to reach a lower ratio of housing costs to income. What we’re dealing with:

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

MBIE is addressing affordability by increasing the supply of houses:

Increase real household income 40% by 2025

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

homes lost In the Canterbury earthquakes.

80%

Auckland

from a median $1300 to $1800 a week.

Tauranga

62%

Western Bay of Plenty

65% Kapiti Coast 60% Porirua 62% Wellington

61%

FIGURES AS AT MAY 2014

Upper Hutt 51% Lower Hutt 54%

Christchurch

59%

Queenstown- Lakes

39,000

91%

new homes (Auckland) Auckland Housing Accord targeting 39,000 new homes.

Underperforming construction sector generated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

Housing affordability infographic.

Cost of building materials

30% higher MB 12673_G MAY_14

Real house prices doubled between 2001-2007.

$466,020

average house value 2013.

2m

Pop 2031

1.5 m

Pop 2013

Population growth in the Auckland region.

4,700

compared to Australia (Productivity Commission).

estimated number of extra rental homes needed in Christchurch to meet current demand.

21,288

12,000

new residential building consents granted in 2013. 10,000 below 2004 peak.

More Housing Accords in development in Wellington, Tauranga and Queenstown.

Christchurch Housing Accord investing $75m into affordable homes.

20% by 2020 Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

75m + savings

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties. (Budget sensitive - embargoed).

compared to Australia (Pro

National building consenting system Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

2025 $1800

$1300

Now

Increase real household income 40% by 2025 from a median $1300 to $1800 a week.

homes lost In the Canterbury earthquakes.

FIGURES AS AT MAY 2014


mes,

Percentage of the median weekly take-home pay it takes to cover a mortgag median-priced home in 10 NZ districts.

20

es needed

62%

Western Bay of Plenty

65% Kapiti Coast 60% Porirua 62% Wellington

39,000 new homes (Auckland) Auckland Housing Accord targeting 39,000 new homes.

20% National building consenting system

by 2020

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

More Housing Housing affordability infographic. Accords in development in Wellington, Tauranga and Queenstown.

2025

Real house prices doubled between 2001-2007.

75m +

61%

Upper Hutt 51% Lower Hutt 54%

This infographic was designed to be used to effectively communicate Christchurch MBIE’s projections and 59% progress with national QueenstownLakes 91% housing programs. My approach took a colourful and bold direction, with simple but engaging graphics that used the corporate colour palette to full effect. The final output needed to be both web and print compatible. Stats are condensed 2m Underperforming down into digestable visual elements with sector figures and construction 1.5 m quirky that are generated $34 per hourdiagrams worked in 2010, $14 less Population growth in th than NZ average. (Construction Sector report). proportionally accurate.

Cost of building materials

30% higher

4,700

compared to Australia (Productivity Commission).

estimated number of ex in Christchurch to meet

21,288

12,000

$1800

savings

Now $466,020 $1300

G MAY_14

ion.

80%

Tauranga

p 2031

p 2013

Auckland

MBIE is addressing affordability by increasing the supply of houses:

new residential building consents granted in 2013.

homes lost In the


21 Seminar Survey

1) Which country(s) are you thinking of moving to? New Zealand Canada

Immigration ONLINE Student Information for education agents and providers

Australia Other

April 2014

2) What factors influence your decision on what country to move to? (e.g. lifestyle, jobs, language)

3) Do you intend to move on a temporary or permanent basis? Temporary Permanent

4) What stage are you at in your move? Undecided on moving Want to move but undecided on what country Moving to a country other than NZ (please specify which country) Want to move to NZ but unsure when Moving to NZ in next 6 months Moving to NZ in next 12 months

5) Are you moving with family? Single Couple with chidren Single with children

BE IN TO WIN AN IPAD MINI Fill in the form below to win an iPad Mini. We give one away daily, at each Expo!

6) What is your occupation? 7) What age group do you fit into?

Immigration New Zealand wants to continue working with you.

First name

• INZ values the work of education agents in bringing skilled and talented students to study in New Zealand. We want this relationship to continue. • INZ regards education agents and education providers as partners in our business.

>56

MB 12679 MAR 14

MB 12679.1

8) What is your citizenship?

• Immigration ONLINE will improve customer service and achieve better immigration outcomes for New Zealand. • Immigration ONLINE services will be rolled out progressively during the next two years. • Eventually, Immigration ONLINE will make the full visa process – from application, through processing to final decision – available online for most visa applicants. This will include uploading passport details and other documents, and access by selected third parties who represent clients, such as education agents.

Country of birth

< 30 31-55

• Immigration ONLINE - Student will be available from around mid-2014. It will allow online applications from full fee-paying students, scholarship students, exchange students and English language students. • Later this year, improvements to Immigration ONLINEStudent will allow agents to submit online applications on behalf of their student clients.

International students will be the first customers able to apply for a visa on Immigration New Zealand’s new technology platform known as Immigration ONLINE.

Moving to NZ in next 3 months

Couple

International students wanting to study in New Zealand will soon be able to complete and submit their visa application online.

Last name Email

Assorted marketing collateral for New Zealand Immigration, and it’s subsidiary New Zealand now.

Offshore marketing and education materials for NZ Immigration plus promotional DL. Both required accompanying art files ready for international printing and distribution for roadshows.


22

Know someone giving immigration advice without a licence?

The IAA guide to licensed immigration advisers is a source of information for migrants to NZ. I was tasked with developing a brochure and collateral to market it for both the print and online environments.

Exempt people

Need immigration help?

Contact the Immigration Advisers Authority. Providing nformation to us will not affect your immigration status.

Exempt people do not need to hold a licence to give you immigration advice. Some exempt people are:

NEW Pick upand a copy of Your Guide toZEALAND Licensed LAWYERS Immigration Advisers he Immigration Advisers Authority promotes protects he interests of people receiving immigration advice. New Zealand lawyers can give immigration advice without a licence providing they hold a current practising certificate from the New Zealand Law Society. Find a lawyer at: www.nzls.org.nz.

The guide and marketing materials were then translated into an additional four languages, which I was responsible for organising, and will be placed in international immigration offices, citizen’s advice bureaux, and national INZ offices around the country, as well as a web-ready version placed on various websites.

YOUR GUIDE TO

LICENSED IMMIGRATION ADVISERS

EDUCATION AGENTS OUTSIDE NEW ZEALAND

Anyone providing New Zealand immigration advice in or outside New Zealand must be licensed by the Immigration Advisers Authority, unless exempt.

Education agents outside New Zealand may give immigration advice on student visas without a licence but must be licensed to give advice on any other visa type. Education agents in New Zealand must be licensed to give immigration advice on any visa.

WE CAN HELP YOU:

ENGLISH

• find a licensed immigration adviser

• understand how to become a licensed adviser

• if you have received poor immigration advice.

IMMIGRATION NEW ZEALAND

Know someone giving immigration advice without a licence?

Exempt people

Contact the Immigration Advisers Authority. Providing information to us will not affect your immigration status.

Exempt people do not need to hold a licence to give you FOLD immigration advice. Some exempt people are:

The Immigration Advisers Authority promotes and protects the interests of people receiving immigration advice.

Immigration New Zealand can help you find visa application forms and guides online at www.immigration.govt.nz.

WE CAN’T

• give immigration advice

LICENSED IMMIGRATION ADVISERS

FOLD

FOLD

EDUCATION AGENTS OUTSIDE NEW ZEALAND

Anyone providing New Zealand immigration advice in or outside New Zealand must be licensed by the Immigration Advisers Authority, unless exempt.

Education agents outside New Zealand may give immigration advice on student visas without a licence but must be licensed to give advice on any other visa type.

• how to find a licensed adviser • the risks of using a person who is not licensed or exempt.

WE CAN HELP YOU:

Education agents in New Zealand must be licensed to give immigration advice on any visa.

ENGLISH

• find a licensed immigration adviser • understand how to become a licensed adviser • if you have received poor immigration advice.

For more information visit the Immigration Advisers Authority website: www.iaa.govt.nz.

WE CAN’T

IMMIGRATION NEW ZEALAND Immigration New Zealand can help you find visa application forms and guides online at www.immigration.govt.nz.

• give immigration advice • recommend one adviser over another.

For a full list of exempt people visit www.iaa.govt.nz.

CONTACT Immigration Advisers Authority info@iaa.govt.nz 0508 422 422 (free from NZ) +64 9 925 3838 (outside NZ) www.iaa.govt.nz

For a full list of exempt people visit www.iaa.govt.nz.

MB 12703 APRIL 14

Call: 0508 422 422 free from New Zealand or + 64 9 925 3838 from outside New Zealand.

MB 12711 APRIL 14

Licensed professionals = Protected migrants

FOLD

FOLD

MB 12703 MAY 14

ENGLISH

MB 12703 MAY 14

Check if a person is licensed at www.iaa.govt.nz.

MB 12703 APRIL 14

mmigration Advisers Authority nfo@iaa.govt.nz 0508 422 422 (free from NZ) +64 9 925 3838 (outside NZ) www.iaa.govt.nz

YOUR GUIDE TO

Find out:

• the benefits of using a licensed adviser • recommend one adviser over another.

CONTACT

FOLD

NEW ZEALAND LAWYERS New Zealand lawyers can give immigration advice without a licence providing they hold a current practising certificate from the New Zealand Law Society. Find a lawyer at: www.nzls.org.nz.

FOLD

IAA Guide: marketing / call to action poster

IAA Guide: English

FOLD

IAA Guide: English, Korean + Chinese versions.


23

MBIE Staff engagement survey logo

MBIE 2014

MBIE

staff engagement survey

2014

staff engagement survey

MBIE Action planning logo

MBIE 2014

MBIE

ACTION

PLANNING 2014

MBIE 2014

MBIE

ACTION

PLANNING 2014


CONNECT +

24 MBIE 2014

MBIE

staff engagement survey

rch

ma

HELP2014 SHAPE MBIE!

21

10-21

staff engagement survey

10-

grow

March

2014

r all!

nz fo

CONNECT + help

10-21

sha

pe m bie MBIE

+

for

z wn

gro

find

out

e n th

re o

mo

all!

staff engagement survey

10-21

March

2014

2014

MBIE ...

link

2014

staff engagement survey

staff engagement survey

hel

HELP2014 SHAPE MBIE!

bie

em

ap p sh

March

shape MBIE and grow nz for all!

find out more on the link

staff engagement survey 2014

find out more on the link

!

Concepts for an MBIE Connect poster design using notions of play and a colourful palette to capture the attention of employees. Posters were placed in lifts + transitional spaces so needed to be sharp and engaging. Various metaphors were explored, such as tetris and construction due to their natural symbolic link to â&#x20AC;&#x2DC;connectionâ&#x20AC;&#x2122; and latent themes of collaboration.

grow incorporating the logo. The in-progress poster designs

help

CONNECT + MBIE

shap

ieHELP SHAPE MBIE! 2014

e mb

staff engagement survey

10-21

March

2014

staff engagement survey

10-21

shape MBIE and grow nz for all!

MBIE 2014

FINAL CONCEPT ART FOR POSTER.

staff engagemen survey

March

2014

find out more on the link

grow

r all!

nz fo

staff engagement survey

The Book Exchange, Christchurch.

r all nz fo

staff engagement survey 2014

find out more on the link

staff


25

Just do it

Think, Plan, Do

MBIE Connect, and MBIE Action Planning were two campaigns I designed visual identities for earlier this year. MBIE Connect was the title of this year’s annual staff enagement survey, and as such a dynamic and quirky approach was required. Utilising the secondary colour palette and illustration, i explored various ways of demonstrating the ‘connect’ theme, with the concept at the far right of page 24 proving successful.

MBIE Connect screen wallpaper for foyer display

Just do it Think

Plan

Action Planning campaign slogan

1

Plan

Do

2

Think, Plan, Do

Action

Think

1

Do

misc

Just do it

Think, Plan, Do Action

Think

Plan

Do monitoring progress

1 2

MBIE

2

MB 12739 MAY 14

Action Planning was the follow-up campaign, which sought to use the results from the survey in order to plan changes and draft goals in any areas which were highlighted in the survey. The outputs consisted of a logo that incorporated the MBIE connect aesthetic for recognition, and an A1 satin laminate poster that could be used as an erasble whiteboard in order for employees to visually track their progress. Given the punchy nature of the ‘just do it- think plan do’ slogan, leading and type weights were carefully balanced for a strong, engaging message.

Action

2014

MBIE

ACTION

PLANNING 2014

monitoring progress

MBIE 2014

MBIE

ACTION

Action Planning landscape orientation concept PLANNING 2014

Double-laminated poster designed to be used as a whiteboard for employee goals.


History of the HMV

artefact narratives


HMV- An artefact narrative.

HMV mascot, Nipper. HMV flagship store, Oxford st, London.

Thomas ediison invents the phonograph.

HMV model 103.

The ipod of itâ&#x20AC;&#x2122;s time?


28

Final record jacket design.

As part of a third year design paper, I explored the history of a chosen artefact- the HMV model 103. Designed products that form the objects of our everyday lives often embody unique histories and stories, and the 103 was no exception. using this record player

as a starting platform, I conducted research into the history of the record player, and the ideals surrounding it. What i sought to communicate from the results of this research was a brief, palatable selection of interesting pieces of information relevant to the artefact. This lead to my adoption of an illustrated infographic-style for a record jacket cover, as I felt this best represented the story of the artefact, and was the most interesting method to communicate it to people who may not have had much prior knowledge,

The monochrome aesthetic, combined with the act of opening a physical object in order to receive information added extra layers of meaning to the communicative value of the final presentation, and effectively illustrated more analogue methods data transfer. The brief and end goal of this project was to both make visible an objectâ&#x20AC;&#x2122;s narrative, and to do this in a manner that spoke to the poetic qualities of the said artefact. To this end, I believe the project was highly successful.


logo + logotype design


30

blue dot labs

bluedotlabs

and as a ‘meet and greet’ mechanism at events and various promotional settings. A youthful approach was incorporated into each concept, with emphasis on punchy typography and simplistic graphic devices.

bluedotlabs

bluedotlabs

bluedotlabs

blue dot labs

bluedotlabs B

lue dot labs

blue dotlabs

blue blue dot dot labs

labs

Taa’se Vaoga- business cards

The business card concepts pictured above were created for a colleague in order to promote herself,

Bluedotlabs- concepts for a crowdsourced design campaign

blue dot labs bluedotlabs

bl

bl

bl bluedotlabs Images pictured from the middle column of this page to the right form a selection of concepts submitted for a crowdsourcing campaign. The brief was to design logo concepts for a technology driven start up, and to create a visual identity that would symbolise innovation and dynamism + futurism. Using dots that both reference the brand name, and the act of digital making and pixels, my designs provided clean and energetic options for the start-up name and brand. Most appealing to me was the linkage of digital creation into physical reality, such as how a 3d printer translates data into tangible object. This is referenced in the logo pictured centre-bottom of this page.

B

lue dot labs

blue dotlabs

B

bl


ELLINGTON SOCIATION

the de the go while

31

PG SA

The logo concepts pictured to the left of the this page form part of a selection of visual brainstorming for a brand re-design for the victoria university postgraduate students association of Wellington. Logo concepts needed to represent a professional body whilst portraying the dynamic and collaborative nature of the students in the organisation. VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE Something Victoria University STUDENTS’ ASSOCIATION wished to highlight through the visual identity was the overlapping of specialisations that could be This logo employs green and blue as representautilised to create innovative business tive of commerce and the university environment Tertiary women’s focus group logo concept design. Postgraduates have the resources of Victoria. opportunities. with PGSA to form networks that can lead to innovative businesses.

The logo and banner designs to the right are concepts created for the tertiary womens’ focus group, an organisation that represents female university students and advocates on their behalf. VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION The previous logo appeared very The curved broken line in this illustrates pathways and dated, especially indesign a social media electricity, reresenting the sciences and innovation. context, and was in need of a complete re-design rather than just a VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE refresh. STUDENTSʼ ASSOCIATION STUDENTS’ ASSOCIATION With a strong emphasis on geometric typography and a strictly defined palette, the options presented appear youthful while still being Bold and simple, this design emphasises the ʻSʼ for formal enough- a requirement given student, whilst communicating that PGSA is a path from study into professional academia and the organisation’s advocacy nature. commerce with the line leading out from the ʻAʼ. The

Tertiary women’s focus group logo concept.

PG S A

PG PGSA

SA

type colour of the S is a dynamic eye-catching blue intented to give a more contemporary feel.

PG S A

This variation lends itself to being placed

VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE Victoria University PGSA logo design and development. STUDENTSʼ ASSOCIATION along-side the Victoria University logo, and

emphasises the ʻsʼ that represents students.

The faint curved line within this provide s reference to elements of a trencher, while the typeface stands bold in front.

Tertiary women’s focus group web-banner concept.


The Circadian Treehouse

technical drawing


33

Circadian Treehouse: Assembly Diagrams


34

Circadian Treehouse: Elevations


35

Circadian Treehouse: final render


illustration


37

Fashion illustration- garment detail


38

Fashion illustration- motion study


The Davey Family- portrait


41

Eat So They Can - tshirt concept

Eat So They Can - concept for poster

Eat So They Can - tshirt concept


42

Abandoned- Berlin shoot 2013


Hannah, 2009 Art deco woman, 2009


zpy

- Contact Zoe zplattyoung@gmail.com | 0224154015 www.zpyphotography.blogspot.com


Zpydesign 2014