Page 1

young & old

TARGET AUDIENCE athletes, people who are active, children (parents of) who want to become athletes or are already involved in athletics THIS CAMPAIGN IS simple, clean, crisp, personal, focused on the athlete (potential athlete) inside the person THIS CAMPAIGN ISN’T stiff, grungy, focused on the sport itself

TOUCHPOINTS full page magazine spreads featuring the athletes 2-page magazine spread featuring athlete close-ups and their socks web ads of different sizes (flash?) Sock Packaging


I really like how the light hits the models in the first and third pictures, as well as the shadows on the ground.

I don’t want the pictures to be to intense or dramatic that it loses the personal feel though.

Adidas They Fit  
Adidas They Fit  

Ad Campaign Identity