young & old
TARGET AUDIENCE athletes, people who are active, children (parents of) who want to become athletes or are already involved in athletics THIS CAMPAIGN IS simple, clean, crisp, personal, focused on the athlete (potential athlete) inside the person THIS CAMPAIGN ISNâ€™T stiff, grungy, focused on the sport itself
TOUCHPOINTS full page magazine spreads featuring the athletes 2-page magazine spread featuring athlete close-ups and their socks web ads of different sizes (flash?) Sock Packaging
STYLE OF PHOTOGRAPHY
I really like how the light hits the models in the first and third pictures, as well as the shadows on the ground.
I donâ€™t want the pictures to be to intense or dramatic that it loses the personal feel though.
Published on Apr 12, 2010