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Brand Guidelines


Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery

Exclusive Ease Indulge Personal Fly50 is an airline dedicated solely to the 50 to 65 year olds. What we offer is for our customer’s holiday to begin once they have reached the airport. With an exclusive lounge for all Fly50 customers, you can enjoy a drink, a nibble, a paper, all in a relaxed environment whilst waiting to board, and all this for free. Once aboard, our customers will be greeted with amneties, whilst enjoying spacious leg room. After take-off one may head to the High Flyers bar lounge or lean back and sleep in our state of the art adjustable seats which will guaranteea good night’s sleep.


Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery

Middle aged clients who are close to retirement, or already there.

Customers who enjoy spending that little bit more to achieve that higher standard.

Flights aimed at those who like to take holidays outside of peak times to avoid the crowds.

Relaxed Educated Mature Active


Introduction Target Audience Destinations

Destinations

Logo Typography Colour Stationery Airplane livery

USA

Africa

Asia

San Francisco Miami Boston New York Long Island Maui

Seychelles Mauritius Johannesburg Sharm El Sheik Marrakech Madagascar

Hong Kong Dubai Beijing Malaysia

Oceania Sydney Auckland Melbourne Bora Bora


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery

The logo is based on Calibri. Neat, simple, connected, hassle free. We want our airline values to come accross like this. Colour usage is limited to allow simplicity.


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography

Fly50 yellow used for the logo with a plain white background

Colour Stationery Airplane livery

Logo in white on a Fly50 yellow background


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery


Introduction Target Audience

3X

Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery

● Here are some correct examples of the logo and colours. ● The logo is based on the font Calibri. However, never attempt to recreate it. ● Always use the logo template provided.


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Do not distort the logo. Do not use colours other than those specified

Do not use gradients

Do not use patterned backgrounds

Do not stretch the logo. It should not look tight within the box

Do not use detailed images directly behind the logo

Do not have any type nor imagery within the exclusion zone

Typography Colour Stationery Airplane livery


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery

Example of application usage


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery

Examples of application usage


Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application

Typography Colour Stationery Airplane livery

Examples of application usage


Type to be used with Fly50 branding

Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery

Akkurat Regular, 48pt

The quick brown fox jumps over the lazy dog ! ?“@ * & % ;£ € ( abcdefghijkl mnopqrstuvw xyz ! ? “ @ * & % $ £ € ( ) : ;

abcdefghijkl mnopqrstuvw xyz ! ? “ @ * & % $ £ € ( ) : ;

abcdefghijkl mnopqrstuv wxyz ! ? “ @ * & % $ £ € ( ) : ;

Akkurat Light, 14pt

Akkurat Bold, 14pt

Akkurat Italic, 14pt


Introduction

PANTONE

CMYK

RGB

DS 5-1 C 1

C M Y K

0 20 100 0

R G B

255 203 5

DS Process Black C 1

C M Y K

0 0 0 100

R G B

35 31 32

C M Y K

3 0 0 30

R G B

181 187 192

C M Y K

0 0 0 70

R G B

109 111 113

Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery DS 5-1 C 1

DS 325-3 C


Introduction

Examples of Stationery

Target Audience Destinations

46a Cromwell Road London SW5 8HQ United Kingdom +44 (0) 207 650 50 50 www.fly50.co.uk

Logo usage Typography Colour Stationery Airplane livery

Business card (front)

Email SPhillips@fly50.co.uk Direct line +44(0) 207 650 60 57

Steve Phillips Customer Service

Letterhead

Business card (back)

46a Cromwell Road London SW5 8HQ United Kingdom www.fly50.co.uk


Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery

Fly50 Brand Guidelines  

Brand guidelines for airline Fly50. For further details go to http://www.behance.net/gallery/Airline-Branding/876372

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