Attracting Shoppers The development will need to attract people from
The retail centre is based on the development aims for the site, outlined in the masterplan. These posters concentrate on the retail centre within the development, and address several things;
Sunderland Town Centre, and towards the development. It will also need to encourage to go
•Overall quality of design of centre and surrounding space, with well related building and landscape. n between road, development and •Relationship existing high street, attractive to both pedestrians and vehicles. •Attractive and economically viable. •Address issues which have occurred with previous retail developments, and overcome them. •Safe and inviting public space, which is easy to maintain. •Provide jobs in the area, and make a positive contribution to the local economy.
through the retail bridge, and not cross the road at other crossings, to maximize footfall, through high-
Access & Legibility The development must be accessible by all. Parking facilities will be provided by an integrated car-park, a taxi rank and bus-stop will be located nearby, and national transit will be provided by the railway station, located on the development. Cycle
Sunderland Vaux Retail Centre Strategy
parking will also need to be provided. It will be inline with the Disability Discrimination Act 1992.
Dark and Unpleasant Environments
when the centre is closed. This will have to aid the movement of both pedestrians and vehicles, so
integration. A large-format store on the development side will pull people across the bridge, with innovative architecture. The development should consider an M&S or John I. Split Level Parking
Green space will be close to paths, leading to a feeling of openness, whilst maintaining the
Offices and Civic Centre
Road and Retail Centre To be successful, the retail centre will have to relate well to the road. This will help shoppers arrive through public and private transport, and
This section will discuss how the development overcame issues discussed in the development strategy.
and one tel Ho tial Z en sid Re
Car Park The existing car-park on the site will be replaced, with One-Way one on Trafficthe Flow High Street, West of the retail centre. The ramps car willpark usetraffic a flow ramp Using scissor result inwill a one-way on the system, ramps (see illustration 1-A-I), though incoming and outgoing cars shown below, forlane. efficient are directed alongallowing the same driving This is the usage, usual con- during highstruction. turnover. Perspective: Picture 1-A-I
nry Sloping maso 2 5 .0 m
3 2 .6 m
8 29 2
33 4 32 3
3 3 .2 m
There will be
Open Space large amount of open space
8 surrounding the development, in the form of large grassed areas, and paths. This will give a feeling of
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62 55 25
262 61 263 260 2 9259a
84 to 2
tranquility away from the hustle and bustle of Sunderland City Centre.
42 241 2
66 64 65
Alexander Wilson Newcastle
0 7 to 1
views towards the North-East and North-West. May 06, 2010 08:44
G (G ilbrid ov ge tO H ffi ou ce se )
development has over the valley, as its on one of the highest positions on the site. It will have
3 3 .2 m
Views The retail centre will exploit the views the
changed the road. It allows for a que towards the car park, without disturbing the East-West traffic
EET E STR
Sta El Sub
Road Layout The change in location of the carpark has
107 108 LB
REE HIGH ST
Best practice of Retail Bridge
5 103 to 10
3 3 .5 m
100 m T STREE
96 97 98
LE S MIDD
ay orth W
Scale 1:1250 when poster Scale 1:1250at A1
ET STRE IDGE K BR BAC ir A PC s Shaft LANE PANN
ry byte Pres
3 2 .9 m
Market Cross (site of)
a feeling of integration. These are outline below:
otel ral H Cent (PH)
t t Wes Stree © Crown copyright/database right 2009. An Ordnance Survey/EDINA supplied service TCBs
St Mary's RC Church
77 to 79
Masterplan, the shopping centre will keep inline 3 2 .9 m with these, in order to keep consistency and give
23 1 to
71 67 to
62 to 61 66
EDINA National Data Centre University of Edinburgh Causewayside House 160 Causewayside Edinburgh EH9 1PR UK
N STR QUEE
3 52 5
connection between the existing High Street, and the development site.
29 24 to
LE ST ET CATRE S
used, leading to more natural light underneath, and a pleasant airy environment, whilst allowing for a
To stay inline with the other developments with the site, outlined in the Sunderland Vaux
examples of how to overcome this. It was found the height and size of the bridge affected the light, so a higher, smaller bridge was
Retail Bridge The development overcame issues with darkness and unpleasant environments by getting more natural light under the bridge. There are no
Multi-storey Car Park
separate the two, through clever use of street furniture, greenery, and street furniture.
m i g i
development when coming from the High Street, and will use high quality and accessibility to attract
sign of poor integration of vehicles and pedestrians. This is overcome in the masterplan.
3 0 .8 m
The retail centre will be the gateway of the
people. It will aid both pedestrians in crossing the road, and vehicles, making the road safer and
Current Infrastructure & Buildings with Proposed Development Boundary
retail and leisure activities, both within the retail centre and development site.
Large and low shopping bridges lead to large areas of dark, artificially lit, areas. Guiding rails are also a
keep a quiet open space, whilst maintaining the use of the road. Measures have been taken to
the development site. It will effortlessly bring people from over the road, offering an extensive range of
overcomes this by means of easy crossings, one such being the retail bridge. Ground level crossings
Delivery of Masterplan In order for the masterplan to be effective, there must be an effective delivery method. The design strategy will follow the scheme, outlined below.
onto the site.
Views Retail Centre
Scale and Massing With buildings either side of the road, it could lead to a feeling of the road being enclosed, both to drivers, and pedestrians. Buildings will have to be of
see some examples in the following pictures. It should be mentio-
development, keeping the ‘Vaux’ Brand ned that the representation of the traffic flow and the ramps referalive.
A clear segregation between the road and the ry onopen public space will be needed, in order to Sloping mas
The retail centre will bridge the gap, literally, between the existing Sunderland High Street, and
are also needed outside trading hours. The retail centre is the gateway to the site, pulling people
Lewis store. It will also show its industrial heritage through and features within the There arearchitecture various possibilities concerning the traffic flow. You can to cars with left-hand drive in right-hand traffic. For left-hand traffic-operation this representation has to be mirrored accordingly.
efficiency of all-weather footpaths.
well as help the region in its environmental objectives, laid out in the Sunderland Core Strategy.
Stores Within the retail centre, there will have to be an extensive range of shops, meaning people will travel onto the development, allowing for better
Connections between key locations within Development
The retail centre will seek to improve the environment surrounding the development site, as
The road need to be crossed to enter development from Sunderland High Street. The development
expected movements between the parts of the site, and will use a hierarchy of connection
Flow on and off development
bridge, there will need to crossings on the road, allowing people to cross at ground level, and
address, and show, this hierarchy, by using larger and smaller paving blocks.
VISION The problems which need to avoided include;
the connections within the site have been considered. The connections map shows the
The development is a large shopping complex, which crosses the busy Livingstone Road, enabling people to easily cross from the current city centre, onto the development site.
Road Crossing Apart from crossing the road within on the retail
routes to address this, with the most popular well designed traffic management parkhaeuser3-1_en.qxd 20.05.2004 13:25 Uhr Seite 8 was essential. routes taking the shortest route. Materials will
Movement & Connections To aid movement to and from the retail centre,
Prepare N Design
Not to scale
Furthermore, the development will also be seen
correct height and distance from road.
Bayside North Shopping Centre, Australia
The diagram shows the higher the bridge, the larger the amount of natural light underneath, therefore, the development takes advantage of this.
from many places, therefore, it will have to be of high quality, to avoid mistakes made by B&Q Warehouse. Alexander Wilson • 072319848 • Map:
Crown Copyright Ordnance Survey. An EDINA Digimap / JISC supplied service