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INTRODUCTION

Attracting Shoppers The development will need to attract people from

The retail centre is based on the development aims for the site, outlined in the masterplan. These posters concentrate on the retail centre within the development, and address several things;

Sunderland Town Centre, and towards the development. It will also need to encourage to go

•Overall quality of design of centre and surrounding space, with well related building and landscape. n between road, development and •Relationship existing high street, attractive to both pedestrians and vehicles. •Attractive and economically viable. •Address issues which have occurred with previous retail developments, and overcome them. •Safe and inviting public space, which is easy to maintain. •Provide jobs in the area, and make a positive contribution to the local economy.

end retailing.

through the retail bridge, and not cross the road at other crossings, to maximize footfall, through high-

Access & Legibility The development must be accessible by all. Parking facilities will be provided by an integrated car-park, a taxi rank and bus-stop will be located nearby, and national transit will be provided by the railway station, located on the development. Cycle

Sunderland Vaux Retail Centre Strategy

parking will also need to be provided. It will be inline with the Disability Discrimination Act 1992.

Dark and Unpleasant Environments

when the centre is closed. This will have to aid the movement of both pedestrians and vehicles, so

Minor Route

integration. A large-format store on the development side will pull people across the bridge, with innovative architecture. The development should consider an M&S or John I. Split Level Parking

Green space will be close to paths, leading to a feeling of openness, whilst maintaining the

Retail Centre

Offices and Civic Centre

Micro Brewery

Railway Station

Road and Retail Centre To be successful, the retail centre will have to relate well to the road. This will help shoppers arrive through public and private transport, and

This section will discuss how the development overcame issues discussed in the development strategy.

by foot.

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Education Centre

Car Park The existing car-park on the site will be replaced, with One-Way one on Trafficthe Flow High Street, West of the retail centre. The ramps car willpark usetraffic a flow ramp Using scissor result inwill a one-way on the system, ramps (see illustration 1-A-I), though incoming and outgoing cars shown below, forlane. efficient are directed alongallowing the same driving This is the usage, usual con- during highstruction. turnover. Perspective: Picture 1-A-I

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Open Space large amount of open space

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tranquility away from the hustle and bustle of Sunderland City Centre.

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development has over the valley, as its on one of the highest positions on the site. It will have

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Views The retail centre will exploit the views the

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Masterplan, the shopping centre will keep inline 3 2 .9 m with these, in order to keep consistency and give

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connection between the existing High Street, and the development site.

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used, leading to more natural light underneath, and a pleasant airy environment, whilst allowing for a

Building Materials

To stay inline with the other developments with the site, outlined in the Sunderland Vaux

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examples of how to overcome this. It was found the height and size of the bridge affected the light, so a higher, smaller bridge was

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Retail Bridge The development overcame issues with darkness and unpleasant environments by getting more natural light under the bridge. There are no

Air Shafts

Multi-storey Car Park

CUMB

more efficient.

separate the two, through clever use of street furniture, greenery, and street furniture.

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development when coming from the High Street, and will use high quality and accessibility to attract

sign of poor integration of vehicles and pedestrians. This is overcome in the masterplan.

3 0 .8 m

Subway

The retail centre will be the gateway of the

people. It will aid both pedestrians in crossing the road, and vehicles, making the road safer and

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Current Infrastructure & Buildings with Proposed Development Boundary

retail and leisure activities, both within the retail centre and development site.

Large and low shopping bridges lead to large areas of dark, artificially lit, areas. Guiding rails are also a

keep a quiet open space, whilst maintaining the use of the road. Measures have been taken to

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the development site. It will effortlessly bring people from over the road, offering an extensive range of

Retail Bridge

overcomes this by means of easy crossings, one such being the retail bridge. Ground level crossings

Delivery of Masterplan In order for the masterplan to be effective, there must be an effective delivery method. The design strategy will follow the scheme, outlined below.

Retail Bridge

onto the site.

Views Retail Centre

Scale and Massing With buildings either side of the road, it could lead to a feeling of the road being enclosed, both to drivers, and pedestrians. Buildings will have to be of

see some examples in the following pictures. It should be mentio-

development, keeping the ‘Vaux’ Brand ned that the representation of the traffic flow and the ramps referalive.

A clear segregation between the road and the ry onopen public space will be needed, in order to Sloping mas

The retail centre will bridge the gap, literally, between the existing Sunderland High Street, and

are also needed outside trading hours. The retail centre is the gateway to the site, pulling people

Lewis store. It will also show its industrial heritage through and features within the There arearchitecture various possibilities concerning the traffic flow. You can to cars with left-hand drive in right-hand traffic. For left-hand traffic-operation this representation has to be mirrored accordingly.

efficiency of all-weather footpaths.

well as help the region in its environmental objectives, laid out in the Sunderland Core Strategy.

Stores Within the retail centre, there will have to be an extensive range of shops, meaning people will travel onto the development, allowing for better

Connections between key locations within Development

The retail centre will seek to improve the environment surrounding the development site, as

The road need to be crossed to enter development from Sunderland High Street. The development

expected movements between the parts of the site, and will use a hierarchy of connection

Major Route

Retail Centre

Flow on and off development

bridge, there will need to crossings on the road, allowing people to cross at ground level, and

address, and show, this hierarchy, by using larger and smaller paving blocks.

VISION The problems which need to avoided include;

the connections within the site have been considered. The connections map shows the

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The development is a large shopping complex, which crosses the busy Livingstone Road, enabling people to easily cross from the current city centre, onto the development site.

Road Crossing Apart from crossing the road within on the retail

routes to address this, with the most popular well designed traffic management parkhaeuser3-1_en.qxd 20.05.2004 13:25 Uhr Seite 8 was essential. routes taking the shortest route. Materials will

Environment

DEVELOPMENT STRATEGY

Movement & Connections To aid movement to and from the retail centre,

Prepare N Design

Natural Light

Not to scale

Natural Light

Implementation

Furthermore, the development will also be seen

correct height and distance from road.

Bayside North Shopping Centre, Australia

The diagram shows the higher the bridge, the larger the amount of natural light underneath, therefore, the development takes advantage of this.

Delivery

from many places, therefore, it will have to be of high quality, to avoid mistakes made by B&Q Warehouse. Alexander Wilson • 072319848 • Map:

Crown Copyright Ordnance Survey. An EDINA Digimap / JISC supplied service


Retail Centre 1