Page 1



Ashcroft International Business School Magazine|issue 3

Tiger Tourism and Conservation Strategies | page 4


Deans Update


Welcome to the 3rd edition of our faculty magazine and a particularly warm welcome to new colleagues and students who are joining us this Semester. We sincerely hope you enjoy being part of the Ashcroft International Business School at what I believe is a particularly exciting although challenging time in the UK university sector.

The magazine is produced four times a year and distributed via Alternatively you can access copies of this and previous issues on our website:

We have more than doubled in size as a faculty in terms of learning activity and student numbers over the last 4 years. There has been a significant expansion of international students on our campuses and also with our collaborative partners in the UK and overseas. We now have nearly 11,000 students studying on our programmes on and off-campus making us the largest faculty in our University. A great deal of hard work is going on by our staff and students and this is represented in this edition by the many interesting good news stories. In light of the last NSS scores great efforts are being made to improve and enhance the student experience and whilst everything is not exactly where we need it to be but we are committed to being the best we can. We will be listening and acting on all forms of student feedback so please continue to let us have your views. Recently our University has attracted over £12 million worth of additional funding from the Higher Education Funding Council for England (HEFCE) to support additional student places and investment projects. As a result of this funding we have been able to provide opportunities for more students to achieve their potential both at times and locations that suit their particular needs. This is very good news for all of us. I hope you find this issue an interesting read. Please do keep the good news stories coming to Christine Durrant and her team as we need to recognise and celebrate our successes. We would particularly like more content from both UK and overseas students so do contact them if you have something you feel would be of interest to your fellow students. Professor Keith W Dickinson Interim Pro Vice Chancellor & Dean

Welcome to ‘The Biz’ the Ashcroft International Business School’s staff and student magazine aimed at keeping you abreast of developments and opportunities in our Faculty. We hope you enjoy reading it.

Contact us: Thank you to those of you who have submitted articles for this issue, please keep the good news stories coming. If you would like to offer us your news or ideas to us please contact We look forward to hearing from you. Topics of interest could include those related to: o Good news stories o Personal and academic achievements o Events o Research o International visits o Diary dates, etc. …… or anything else you think may be of interest to your fellow students and/or colleagues. We would also welcome your feedback on the magazine, particularly on ways of improving it.

Contents NEWS 1 Wall graphics – Michael A Ashcroft Building 2 Customer Service Excellence ALUMNI NEWS 3 Boxing Clever – Alumni lands dream job 4 Alumni co-authors book – ‘Racing Towards Excellence’ STUDENT NEWS 5 CMI Greenwood Memorial Prize 6 MA Global Communication – First cohort graduate 7 MBA Residential/Paris Conference 8 Reminders from Student Advisers 17 Know you’re going to be absent? EVENTS 9 AIBS academics support VIth formers’ business challenge RESEARCH 10 Tiger Tourism and Conservation Strategies 11 Business Forum in Brussels INNOVATION 12 Students benefit from expansion of i-Teams Scheme 13 Spring 2010 Ventures Academy – Where ideas come to life BUSINESS ENGAGEMENT 14 Business School students advise Virgin Money 15 AIBS develops a BA (Hons) Sales degree with Harrods 16 UPS delivers work-based leadership degree programme SUCCESS STORIES 4 New book: ‘Misleadership – Prevalence, Causes and Consequences 11 Forthcoming publications on practical management strategies 17 A penny for your thoughts – Re-discovering value

Wall Graphics

The Project

Auditorium – In this multi-use space we have sought to represent the student journey starting with their personal development and understanding of self, effective teamwork and then finally to organisational transformation and practice. The overall design will be featured on three of the four walls and will be relevant to all users of the Auditorium. References are also made to sustainability, business success and failure. Designs are in progress to represent our University’s successful Alumni and Honoraries in the access tunnels to this area.

Many of you either based in or visiting the Chelmsford campus will have noticed the wall graphics appearing throughout the Michael A Ashcroft Building (MAB). Installations in three areas are now complete with larger and more complex designs for the Auditorium and the Corporate Suite now nearing completion.

Corporate Suite – The graphics at the two ends of this dividable area embody our faculty’s engagement with business, partnerships with other academic institutions, leading innovations in practice based management education and research designed to meet current organisational needs.

The overarching aim of the project is to communicate with all Anglia Ruskin students, and our various stakeholders, what it’s like to be involved with our University. We also hope that through the use of appropriate images and typography we will inspire and motivate students throughout their studies and in their future careers.

We have also obtained permissions for the use of the logos of companies our faculty has done business with. These will be produced in an opaque form and displayed on the windows of the access corridor.

Michael A Ashcroft Building, Chelmsford

It was important that each of the designs, whilst focusing on different messages, would offer continuity in terms of style and overall look. The use of different colours in each of the designs has helped to differentiate the areas.

The Installations Michael A Ashcroft Gateway – whilst the graphic in this area was designed to ‘signpost’ our Faculty and communicate our key marketing messages we also wanted to demonstrate our international presence and what it means to be a student here. Photo shoots were arranged in order to capture dynamic and interesting images of our own students, the campus and the Chelmsford area in general. Typography was incorporated into the design and includes inspirational quotes, references to student opportunities, current initiatives and our research.

Technical aspects of the wall graphics The wallpaper is large format, digital printing, a similar process to that used in shopping arcades and in restaurants. We have taken a standard process and used a high grade, durable vinyl to cover the various large display areas, the first University apparently to enhance a building in this way. This is a flat sheet printing process and very specialised. The high- tech print machines are able to print on thicker materials (than paper) and have advanced methods to suck the material in place to ensure a very high reproduction quality.

MAB117 – We wanted to create an inspirational learning space in this small lecture theatre on the first floor of MAB. The focus was on success through personal development and developing confident futures in what is now a global business world. Students from the different faculties were represented in this installation. The design has been carried through to the bulkhead and typography in opaque form is featured on the windows.

The fitting process is also a skilled task. The walls are primed and prepared before applying these large sheets of vinyl which can be very heavy! The creative process allows us to plan and style the wall area in detail, communicating university and faculty strengths that reach out and connect to varied audiences.

1st Floor Corridor – This graphic represents our Institute for International Management Practice: Caribbean and creatively displays the doctoral research projects of ten DBA students at the School of Accountancy and Management (SAM) in Trinidad. It was designed to highlight and display the dynamic and integrative way we are conducting these challenging international research assignments and contains references to the partnership as well as cultural, local flora/fauna and commercial imagery.

The project has been extremely enjoyable and challenging in terms of both content and design and has resulted in me now looking at plain walls in a whole new way! I am looking forward to having an input into the branding of the new AIBS building in Cambridge in terms of both the furnishing and wall graphics. For further information contact: E: T: 0845 196 6882


Customer Service Excellence The Customer Service Excellence framework is an initiative being driven by the Vice Chancellors Group and aims to provide our University with practical tools for driving customer-focused improvements and changes in our activities. Each Faculty and Support Service/Department has a nominated Champion, which in the case of AIBS is myself ( supported by John Webb (as Academic Champion) ( The CSE initiative is directly helping us to meet our corporate objective number 1 (9 out of 10 students would recommend us to a friend), which puts customer service at the top of our agenda.

The Communications, Marketing and External Relations Team within the Business School recognise the importance of customer service, what it means and how it should be delivered. Whether it is contact with an internal or external customer they act as ambassadors for our University and aim to deliver consistently high quality service excellence, exceeding expectations wherever possible.

Under the CSE banner, our University has been involved in a number of customer-focused initiatives over the last year or so, including the development and delivery of our Corporate Service Statement, which provides a formal definition of the service and behaviours that our customers can expect from us. We have also introduced key service areas which outline performance expectations in areas deemed most important to our customers. In the case of AIBS, our KSAs focus on the service provided by the two Campus Faculty Offices, in respect of opening hours, the hand back of scripts, the provision of assessment feed back and effective attendance monitoring. There is also a “CCC scheme” for comments, compliments and concerns and periodic mystery shopping exercises.

Our two Student Experience Coordinators (Allison Beaumont in Cambridge and Hannah Myatt in Chelmsford) are closely involved in improving our student’s experience and will be instrumental in driving our improved performance towards corporate objective number 1 over the coming months and years. As an example of good practice, we have implemented a student feedback mechanism in the Faculty Offices in order to provide an opportunity for our students to comment immediately on the service they have received. This allows us a snap shot view from the students as to their view of the service they have received and thus allows any issues to be dealt with instantly, rather than being left unresolved. Any student who raises a specific issue and leaves email details is contacted with a response that directly addresses their issue. The CSE initiative is now gathering pace, with the formal assessment due to take place on the 12–14th October 2010. The assessment will take the form of interviews with the Champions, the Dean and a cross section of academic and administrative staff, plus a telephone interview with one of our partners in Trinidad. All staff have been provide with the Corporate Statement, the Student Charter ( and the current AIBS key service areas. If anyone would like to be involved in the assessment interviews or if you have any questions or queries about the initiative, please do not hesitate to contact me.

A new Customer Care Handbook ( has recently been published to act as a guide on good and best practice in customer service and a new internal newsletter from the CSE Project Team is soon to be launched that will provide best practice articles from Faculties and Support Services/ Departments, top tips, handy hints and short stories on customer service principles.

Dr Phillipa Towlson Business and Administration Manager E: T: 0845 196 2164


Boxing Clever Alumni lands dream job Richard Maynard (BA Hons Business Studies, 1999) has landed his dream job as Director of Communications for Frank Warren Promotions after years of perseverance. Working for Frank Warren had always been an ambition and prior to university, Richard had work experience in Sheffield with (now retired) boxing champion Naseem Hamed, building an early connection with Frank and his team. Following graduation, Richard applied to work with Frank Warren, gained an interview and eventually landed the job of Press Officer in 1999, eventually morphing into Director of Communications. More than ten years on, Richard concludes that the time has flown by: I really love what I do here,’ he said. ‘It’s not the same every day, and there is always something interesting.’ What is most impressive is that Richard handles all aspects of communications himself, unlike similar US teams that are run by a group of 12. As well as travelling all around the world to promote shows, there is an average of two to three press conferences a week and during a fight week, it extends to five or six. Richard is renowned for being helpful, polite, and having an ‘excellent working relationship with members of the press.’ Admittedly he works a 24-hour job, with mobile at the ready for any journalists, many of whom he speaks with every day. There are a handful of journalists who stated their careers at the same time as Richard, producing a very compatible long-term relationship. Japan, USA, Australia and Europe coming to interview. Richard recounts feeling as though he didn’t sleep for a month’, a real shock going from university life to the demands of his current role. It was a colossal event: ‘It was the making of me. I got through it, but wish I knew then what I do now.’

Richard cites the most exciting aspect of his job as ‘working with a boxer who can’t get any attention because they are a small name when starting out then suddenly they hit it big!’ Joe Calzaghe and Ricky Hatton are two that spring to mind. Building the name of a boxer comes down to Richard’s expertise in rating excitement around the press conference, often incorporating a theme.

Thinking back to Anglia Ruskin, Richard admits that he ‘would have loved to get a Masters degree’ and would have done an MBA if it were not for the opportunity with Frank Warren. ‘I even had brochures and the forms ready, and may look into it again in the next few years.’ One thing is certain – Richard will grasp every opportunity with both (gloved) hands.

One of Richard’s proudest career achievements was the Mike Tyson show in 1999, just after starting with Frank Warren. There were small shows up until then – but nothing compared with the intense media interest in Tyson with journalists from


Alumni co-authors book

New Book

‘Racing Towards Excellence’

MisLeadership – Prevalence, Causes and Consequences

The life of young people around the world has become more complicated in the past two decades. The pressure is on: expectations are increasing and the race for children to outperform and succeed in life starts earlier than ever before. Increased access to education and career opportunities has been one of the greatest benefits of the wealth creation that has occurred across the world in the last two decades. It also means, however, that young people today are growing up in an environment that is much more highly pressured than the one in which their parents or grandparents grew up.

The ‘Misleadership’ of this book’s title is a description of the phenomenon the authors have uncovered through their analysis of the validity, or otherwise, of current leadership styles and achievements in the light of the challenges leaders face, and particularly of the urgent global issues with which business leaders are now confronted. John Rayment and Jonathan Smith examine existing approaches to leadership with a focus on their shortcomings, categorised according to the four main types of misleadership the authors have identified – Missing, Misguided, Minsinformed and Machiavellian leadership. From the authors’ passionately argued, but well reasons perspective, leaders and the led and those responsible for leadership development will gain an insight into the prevalence and causes of misleadership and into ways in which it can be identified and overcome. A range of examples and case studies is provided to enable the concepts presented here to be related to practice. As well as illustrating instances of ‘misleadership’ these also demonstrate that the emphasis in relation to the decision making models currently available to leaders may not be on the most important stages of the processes involved.

Unfortunately, the teaching of life skills required to succeed in this new competitive landscape has, in general, not kept up with these developments. Our schools and universities focus primarily on academic disciplines and rigorous scientific analysis. Consequently, the students have to take responsibility to prepare for the other challenges of life and work themselves – a difficult task at that age. The outcome is inevitable. High expectations, both of the individuals and those around them, collide with a lack of relevant preparation and this can result in unhappiness. With this situation in mind AIBS’ graduate, Dev Singh, BA (Hons) Accounting and Finance, has co-authored a book with Jan Sramek, an LSE graduate, which explains how and when outperformance happens, how it creates a virtuous cycle with happiness and how to achieve both in practice. The book is available through Amazon (£11.73) with a dedicated website at Testimonials:

The global perspective emphasised by the authors is not just about globality in the geographical sense. An important part of the way forward suggested here involves considering all aspects of humanity – the physical, mental and spiritual strength, stamina and fitness of individuals, groups and societies, in the context of a ‘Global Fitness Framework’.

“Racing Towards Excellence makes essential reading for anyone stepping out into the big wide worlds. My only lament is that this advice was not available many moons ago when I left university!”

All this is presented in a practical and approachable style that enables these authors to introduce a new approach to a key element of management thinking, in a way that will encourage and empower individuals to think on a different scale, challenge assumptions and exercise effective leadership.

Chris Howland, CEO, Mount Row Capital Previously Managing Director, Morgan Stanley

“We are in the midst of a leadership crisis that extends to all spheres of society. The lack of trustworthiness amongst leaders has contributed to the erosion of trust amongst the general public. With its fresh thinking and practical wisdom, this book will help arrest the crisis and inspire us to become the leaders we have it within us to be.”

“This book should be mandatory reading for all students and graduates pre, during and post university.” Hermione Way, entrepreneur and journalist, named as one of Spectator Business’s Stars of Tomorrow

Peter S Heslam, University of Cambridge, UK

“I wish I had read this book when I was 17, and again at 19 and again at 24! Congratulations on an outstanding book. Buy it for any young person whose future you care about.”

John Rayment, Principal Lecturer, MBA Programme Leader E: T: 0845 196 6859

Peter Harrison, CEO Previously Executive Director, Goldman Sachs

Dr Jonathan Smith, Senior Lecturer E: T: 0845 196 2069


CMI Greenwood Memorial Prize We are delighted to announce that Wayne White (MBA, 2010) has been chosen to receive the CMI Greenwood Memorial Prize this year. Wayne is a Foreman in a transport depot and has been a great success on the programme. His dissertation was on the effects of employing Polish drivers. This decision has been based on the reflection of: o

His personal transformation through embracing good management


Success on the programme


The fact that he presented his dissertation at the International Federation of Scholarly Associations of Management (IFSAM) Conference on Justice and Sustainability in the Global Economy, Paris, France in July 2010. This reveals personal presence and style, reflects the high quality of his dissertation and indicates the support of his employer


His vision and understanding of strong leadership characteristics necessary within his working environment

Wayne was presented with his prize at a dinner launching the MBA Alumni Network which took place at the Royal Overseas League in London on the 4 August. We offer our congratulations to Wayne.

Wayne White receiving his prize from Linda Hollingworth, Director of Human Resources at Estuary Housing Association, Southend on Sea, Essex


MA Global Communication First cohort graduate The first students from the MA Global Communication dual award will graduate in October 2010. They have already received their diploma from Anglia Ruskin’s partner institution, the Mudra Institute of Communications Ahmadabad (MICA) in India. The majority of the students from the first cohort are already in exciting posts in various multinational companies. The 14 students of the second cohort are currently working on their MA dissertation after successfully completing their first semester studies in Cambridge and their second semester studies in Ahmedabad. Many of them have already received attractive job offers. Katalin Illes with students at MICA, Ahmedabad, India Here are the testimonies of two students from the programme:

Pavan Choudhary

Paolin Pascot “At Anglia Ruskin University learning was really an enriching experience. The MA Global Communication course was wonderfully crafted and delivered to us by eminent academics at the business school. Modules like International Leadership also incorporated industry experience and we understood how the dynamics of leadership are changing today with the boundaries coming closer.

Paolin Pascot who has recently returned to the UK from his semester in India said the following about his experience: “My experience at Mica was brilliant. First, I received an excellent formation with a perfect mix of theories and practices. The institute and its efficient teachers taught me foundations of communication and management, and also gave us professional projects where we had to apply those theories. Second, I discovered a new continent, a new country and a new culture. My experience at MICA was more than just an international exchange; it was a real enriching human experience! I would like to thank all the teachers, administrative workers, staff and obviously all the students for the amazing semester. I am going back to Europe with my head full of knowledge and my heart full of warm feelings”.

Faculty members were well coordinated, cared about the students’ individual development and delivered the right mix of business and cultural education. A lot of our modules covered the length and breadth of the subjects. It goes without saying that the students’ personal interest in the course helped a great deal. Each of the subjects demands a minimum of 9 hours of your time every week, which includes class-work and self-study.

From September 2010 students who enrol in the programme will have the choice of studying in the second semester either in India or in Hungary.

Prof. Stuart Wall who taught International Business Environment showed us the way global business operates, the factors that govern decision making process in such a dynamic business environment and issues which leaders should be aware of in the future. To me the Cambridge teaching environment accompanied with the best of library facilities was very attractive and resourceful. The MA Global Communication course was full of valuable insights. We were continuously encouraged by our professors to share our views with others. This way we also benefited from the thoughts and ideas of our classmates who came from different cultural and educational backgrounds. The debates and fruitful discussions made us realise that “no answer is necessarily right or wrong” they often simply represent different perspectives”.

For further information contact Dr Katalin Illes Director of International Partnerships E: T: 0845 196 2033


MBA Residential/ Paris Conference Like every year, this year’s MBA students at both campuses in Cambridge and Chelmsford had the opportunity to take part in some exciting residentials which are known to be a great opportunity to present their work, communicate and exchange innovative ideas, build up networks, and give each other constructive feedback. Last but not least, our MBA students get the chance to get to know each other better outside the formal class room and develop a strong team spirit.

Bianca (4th right) with fellow MBA students and lecturers from AIBS

This year, apart from Berlin, our Chelmsford MBA students were offered a residential in Paris where the Justice and Sustainability in the Global Economy Conference was held from 8th -10th July. Under the umbrella of ‘Global MisLeadership’, a conference track lead by John Rayment, MBA Programme Leader Chelmsford, and Dr Jonathan Smith, Senior Lecturer at AIBS, our MBA students had the opportunity to present their first conference papers to a wide audience including fellow students, professionals and academia from all over the world.

International Business School 2010 and foreman in a transport depot. Wayne has won and accepted this year’s Chartered Management Institute (CMI) Greenwood Memorial Prize for his personal transformation through embracing good management, his success on the MBA programme, and his apparent vision and understanding of strong leadership characteristics necessary within this working environment.

“There has been an insurgence of interest from both academia and business practitioners on the ability of a corporation to act ethically when in pursuit of profit. In today’s environment this insurgence has manifested itself from the global economic crisis which we have all witnessed over the past few years. The IFSAM conference focused upon justice and sustainability in the global environment which I am sure everyone found very informative. During the evening everyone took in the ambience and the whole experience was an enjoyable and memorable one. It was great to network with the MBA students and lecturers of Anglia Ruskin University and I am sure the drive and enthusiasm for this important topic will continue.”

One of the conference papers, on International labour contract, was presented by Wayne White, MBA alumni of Ashcroft

Wayne White, MBA Alumni Other MBA students presented papers included topics such as ‘The role of business schools in rebalancing the global business morality feedback loop’ by Martin Callaghan, Karen Hull and Debbie Hamilton; ‘With Apologies to Adam Smith: An Inquiry into the Nature and Causes of the Wealth of Corporations’ by Gary Wright and ‘Pakistan: Poverty and Family Planning’ by Abrar Shah. Besides the conference, there was still plenty of time for sightseeing and great food! All in all, all the students enjoyed the Paris residential and gave only positive feedback throughout. Hence, it can be said to have been a great success! Bianca Schottstedt, MBA Student E: T: 0845 196 6842


Reminders from our Student Advisers

available on the Library Website under Workshops are also run, details are available under the Study Skills section on the Library Website. o

To all new students joining Anglia Ruskin University (ARU), welcome and welcome back to all our returning students, it’s good to see you again after your summer break. We know how busy you all are and how sometimes the little things cause you major headaches. To help make your lives a little easier Jeremy Vanner and myself, Lorna Durey, have provided a few memory joggers below: o




We hope everyone settles in quickly, however if you need any confidential help, advice or information please contact your Student Adviser. New students will have met either Jeremy or myself, or received information about us, depending on whether you are Campus based or not. Information on the Student Advisers is available in your Student Handbook or on the Student Adviser webpage student_advisers/index.phtml

Before you know it teaching will nearly be at an end and assessments will fast approaching. Students studying Anglia Ruskin University modules, after teaching week 6 please remember to check Results View on e-vision, under details, where you will see the submission date for assignments and week commencing date for exams. To confirm exact dates, times and room numbers for exams, you should check the Exam Timetable which you can access through e-vision. Students studying non-Anglia Ruskin modules will receive confirmation of assessment dates, your Course Administrator will confirm how this information will be communicated to you. Once you have submitted assignments for marking, please remember to collect them, assignments are required to be marked in 20 working days, Major Projects 30 working days, and made available for collection. Campus based students will receive an email, through their student accounts, advising when and where they can be collected. Non-Campus based students will be advised either by their Course Administrator or their Organisations University contact. However, please ensure you receive your assignments as there will be valuable feedback for you.

New students please remember to register and returning students to re-register for this Academic Year. New students please ensure you have your Student ID Card, if you haven’t already, log onto e-vision and register with the Library. Any difficulties registering, please contact the i-Centre/Office at the Campus you are studying or contact your Course Administrator. All students studying ARU modules please check e-vision to ensure you are registered on all your compulsory and option modules; and you are registered to take the correct number of credits for your course. If there are any mistakes, and you have completed a Module Planning Form, please contact your Student Adviser in the first instance. To confirm what your compulsory modules are, or the number of credits you should be registered for, you can find the information on the Module Catalogue on or from your Pathway Handbook. You can also find details about the modules you are studying, from the Module Definition Forms (MDFs). Undertaking assessments at university for the first time, particularly if you are returning to education after a number of years, can be quite daunting. Well help is at hand, for those students who can attend there are Study Skills Workshops run every semester, details can be found on the Library website under Study Skills or leaflets held by the Student Advisers. If you are not able to attend the Workshops you haven’t been forgotten with online Study Skills Guides available on


AIBS Awards Boards are held three times a year to review students’ progress, confirm results and awards. For ARU modules students are required to check Results View on e-vision, note the outcome of any Mitigation claim, check that assessments undertaken have a mark, and information about replacement modules or other Awards Board decision. If you are unsure about any results or instructions or require any help or advice, please contact your Student Adviser.


If you are required to do a re-sit, each module has a first attempt and one re-sit, please check under assessment outstanding details, on Results View on e-vision, to confirm assessment dates. For exams the exam timetable should be checked for the exact date, time and venue. The timetable will be published no later than two weeks before the exam period starts. Please check student email accounts for any assignment re-sit instructions, these will be emailed after the Awards Boards.


General information on assessment periods is available in your Student Handbook

Whatever your question or if there is any particular subject you wished explained in any future issues, please don’t hesitate to contact either Jeremy or myself on: Lorna Durey Student Adviser – Chelmsford MAB 316 E: T: 0845 196 6887

The Workshops and online Study Guides are available for all students to use, so it doesn’t matter if you have just started your course or in your Final Year. You can also find help on how to reference your assignments, information is


Jeremy Vanner Student Adviser – Cambridge COS 407 E: T: 0845 196 2742

AIBS academics support VIth formers’ Business Challenge The challenges of globalisation On 16th June, John Rayment, Principal Lecturer (AIBS, Chelmsford), ran a two-hour session introducing the issues of globalisation to a packed room at Moulsham High School, Chelmsford. This was the first stage in a project involving their students in a business challenge – to prepare and present a report on the future role of UK PLC to university staff – the winning teams to receive boxes of Celebrations chocolates.

corporate social responsibility, ethical altruistic behaviour, self belief, confidence, friendship, honesty, trust, collaboration, and search for opportunities to grow and develop. These are the kind of attributes we admire in others.

Content ranged from group discussion to Q+A but the focus was on the need to change current approaches of both business and government if a sustainable, just and fulfilling presence for humanity on the planet is to be achieved. John outlined the concept of MisLeadership and illustrated with the Leadership Fitness See-Saw, Global Fitness Framework and ASK SIR L decision making model.

Negative spirituality would include deliberate exclusion of other approaches, philosophies and values; misconstruing other’s beliefs or demonising their followers; being exploitative, prejudiced, parochial, nepotistic, corrupt or hypocritical. These may be the kind of attributes we expect of successful business people! Some traits, like being selfish and competitive, may not be easily classified as positive or negative, or their classification may depend on circumstances and scale.

30 students were expected but well over 50 crammed into the room, with all seats taken including the window-sills. Alan Routledge, Head of Business Studies at the school stated how important it was for close ties to be developed between them and our university, particularly given our close proximity and joint concerns for global green growth. Progression from Moulsham High to Anglia Ruskin University was a natural route for students and exposure to the participative style of university learning helped challenge any concerns they may have as to ability to cope.

The event concluded on the 15th July with the students receiving a keynote lecture from Professor Stuart Wall, Professor of Business and Economics (AIBS, Cambridge) and then working in their small groups to finalise their presentations, supported by our student ambassadors. Five groups of presentations were delivered, and judged by Dr Rob Willis, and Mrs Jill Baldwin, and they were all of a pleasing high standard, making it very difficult to separate them out for prizes! In the end one overall prize winner was presented, whilst the other 4 presentations each received a prize for a specific element of strength in their presentation. Overall the standard of research, teamwork, quality of content, design and delivery of presentation were very strong. Many students commented on how they had enjoyed the day, and the teachers concluded the day with a request for a similar event next year!

Students appreciated the dichotomies of global business such as excess competition, exploitation of resources and people, and growth v sustainability. Concepts such as physical and mental fitness were readily accepted but spiritual fitness caused more debate, partly due to the initial misconception that it was similar to religion. John explained his approach had an extremely broad definition of spirituality as covering such aspects of humanity as care and concern for others, an organisation's role, mission and ethics, a group's values, morals, team morale and spirit, and an individual's personal drive, determination and charisma. Achieving a sustainable, just and fulfilling human presence would require positive, rather than negative spirituality.

Christopher Nicholls, Head of Moulsham High School said: after the event:

“I understand the day to have been a big success – I am very grateful to the individuals concerned and to Anglia Ruskin University for allowing this to take place.”

Positive spirituality implies overall objectives, philosophies and values focusing on ‘we’, not ‘I’. Such an approach leads to fair treatment of others, searching for common ground and enlightenment, open discussion of beliefs and philosophies, success measured in terms of happiness and fulfilment,

Christopher Nicholls Head, Moulsham High School


Tiger Conservation Strategies Building on existing research into tiger tourism, Simon Evans and Graham Webster recently applied for, and have been granted, a university research grant under the Deputy Vice Chancellor’s Research fund. This has enabled the study to expand its focus to issues surrounding the economic ramifications of tiger conservation strategies in two key tiger range states – India and China. Interim findings have been introduced within an open presentation to Anglia Ruskin University staff and students on Tuesday 4th May at AIBS entitled ‘Tiger Tourism and Conservation Strategies’. Recent decades have witnessed a significant decline in tiger numbers across their range, influenced by issues relating to rapid population growth and attendant agricultural development and forest utilisation. This has led to habitat fragmentation, compounding conflicts between local inhabitants and wildlife communities. At the same time, additional anthropogenic pressures have intensified, not least in relation to the poaching of tigers to supply the lucrative traditional Chinese medicine market, sparking a poaching crisis in which the potential

extirpation of tigers in the wild has become a critical concern. Various solutions have been proposed to address this downward trajectory in tiger numbers, ranging from a regulatory, protectionist stance employed in India to a more free-market, private sector-driven policy direction preferred in China. The current research seeks to analyse the efficacy of these rival approaches and to make recommendations as to the most viable programmes available to policy makers and practitioners. Research visits have recently been undertaken in Ranthambhore Tiger Reserve in Rajasthan, Northern India and Harbin Tiger Park and Farm in Heiliongjiang Province in NorthEast China. Utilising surveys and interviews with key management in each of these venues. A series of academic papers are currently in preparation, focusing upon the conservation: tourism: economy interface that will prove crucial to the long-term success of efforts to protect and expand endangered tiger populations into the future. Simon Evans Senior Lecturer in Leisure and Tourism E: T: 0845 196 6875


Ashcroft International Business School at the Third European University / Business Forum in Brussels Professor Terry Mughan represented Ashcroft International Business School at this invitationonly event in Brussels, 4th – 5th May 2010. Funded by DG Education and Culture the theme of this conference was ‘University-Business Cooperation for smart, sustainable and inclusive Growth’. The opening speech was given by Mr Jan Trusczynski, Director General, Directorate General Education and Culture.

to contribute to the debate and this event was a good opportunity for me to share the exciting developments in the area of open innovation we are leading in AIBS. There was a lively discussion after my talk and it is clear that we are at the forefront of thinking and action in this area.”

Prof. Mughan gave a paper entitled ‘Universities and the New international Business Space’ which included a discussion of the role of universities in open innovation networks and the emerging importance of students and migrants in the innovation landscape.

It is expected that these conferences will play an important part in shaping the future of European funding programmes in forthcoming years.

“European policy on universities and business is evolving rapidly and will have an increasing influence on national policy”, says Terry. “HE institutions such as ours have a lot

Professor Terry Mughan Professor of International Management E: T: 0845 196 2248

Forthcoming publications on practical management strategies Dr Penelope Hood, Director of International Partnerships at the Ashcroft International Business School, has had accepted for publication a series of six booklets on practical management strategies.

For more information contact Dr Penelope Hood, Director of International Partnerships. E: T: 0845 196 6876

The first three, of a series of six will be available in autumn 2010 and include topics such as the reflective manager, appraisal and transactional analysis.


AIBS student benefits from expansion of i-Teams Scheme A scheme which provides budding entrepreneurs with a real-life experience of turning ideas into business opportunities is expanding to other universities. Cambridge University’s i-Teams was set up in Cambridge in 2006 by Amy Mokady, a local entrepreneur and business angel, and is a collaboration between the Institute for Manufacturing (IfM) and the Cambridge University Technology and Enterprise Club. Now the project has just completed its first ever inter-university course. The latest taster course was a joint presentation between the University of Cambridge and Anglia Ruskin University and marked the first time i-Teams was delivered at another institution. As well as students from the University of Cambridge the course also attracted participants from Anglia Ruskin University and the University of East Anglia. They joined forces to help analyse the commercial potential of emerging, breakthrough technologies.

“Earlier this year we had our first non-Cambridge project and now we are beginning to attract business-minded students from beyond our traditional base.” “The other exciting development was the number of nonscience based students. We had participants with a wide range of backgrounds including film studies, management, computing and publishing. It really emphasised the multi-disciplinary nature of the scheme. We’ve come a long way in just four years, but it highlights the power of the programme.” Terry Mughan, of Anglia Ruskin’s Ashcroft International Business School, was delighted with the outcome of the project;

“This gave our students the chance to tackle a real life business problem and work in partnership with students from other universities and experienced business mentors. “We are pleased that our students, who came from a range of faculties, had the opportunity to work on emerging technologies and I think they brought a fresh perspective to the project.” For more details on i-Teams see i-Teams is funded from a number of sources, including the Hauser Forum IdeaSpace, the EPSRC, the CIKC and Marks & Clerk. Professor Terry Mughan Professor of International Management E: T: 0845 196 2248

Gerardo Materazzi, an MBA student at AIBS, reported: “i-teams represented to me a great opportunity to have a better insight into business strategy by gaining a wide variety of skills that are important to carry out any market research and exploring the commercial viability of a real technology project. Moreover, the i-teams is a useful programme that helped me strengthen some of the knowledge I acquired throughout my Msc in Management at ARU. The strong synergy emerged from the combination of ARU and Cambridge University students enabled our team to develop a dynamic process of generating innovative ideas, through which we identified the most suitable applications and analysed potential markets for a low cost computing box. Definitely, taking part in the i-teams programme provides aspiring entrepreneurs with a sample of some of the challenges that must be overcome to succeed in launching a new technology product and meet real market needs.” Amy Mokady, i-Teams Director (3rd left) Gerardo Materazzi, MBA student at AIBS, Mitra Rostamian from Anglia Ruskin University’s Faculty of Science and Technology, Kyung min-Song and Liz Wallace from Cambridge University, Jack Lang, a serial entrepreneur and business angel.

Amy Mokady, i-Teams Director said the collaboration was a breakthrough for the business programme: “It is very rare for students from different universities to work together on the same projects in this way, so for us to attract students from two other universities demonstrates how i-Teams is growing.”


The stunning new Hauser Forum, at the science and technology campus of the University of Cambridge.

Spring 2010 Ventures Academy Where ideas come to life Cambridge is spearheading an exciting new entrepreneurial initiative which aims to provide young entrepreneurs with the ultimate opportunity to learn more about start-up finance, become investment ready and connect with potential backers. In April and May the Hauser Forum hosted the Spring 2010 Ventures Academy for NACUE, the National Consortium of University Entrepreneurs in partnership with Anglia Ruskin University and the University of Cambridge.

skills to rise to the challenges that they will face as they bring their business ideas to fruition.” Many Cambridge entrepreneurs are supporting the inventive programme including Professor Alan Barrell, a Cambridge business angel and entrepreneur in residence and Modwenna Rees-Mogg, CEO of Angel News, Gareth Roberts, CEO of PneumaCare, Miranda Weston-Smith of MWS Consulting, Jack Lang, a serial entrepreneur and business angel, and Amy Mokady, i-Teams Director. Professor Barrell said the Ventures Academy was highly significant for entrepreneurs in the UK. He predicts that the initiative will become a nationwide and then a worldwide movement and activity. The advisory board of NACUE is already a phenomenon in its own right – now with 35,000 members in less than a year.

There were three strands to the Ventures Academy – a start-up finance masterclass; an investment readiness day and a Deal Day bringing investment ready ventures face-to-face with interested investors. Convinced of the potential of the Ventures Academy Professor Terry Mughan at the Ashcroft International Business School (AIBS) said: “During these events the venture-owners have demonstrated the tenacity and drive they need to succeed. With the help of entrepreneurs such as Dr Chris Mitchell, a graduate of Anglia Ruskin University and now CEO of Cambridge based Audio Analytic, producers of software that automatically classifies sounds by means of computer analysis, these individuals will have the motivation and commitment they need to take their business ideas to the next stage. They will need sharply honed

Young entrepreneurs with Professor Terry Mughan (3rd right) and Professor Alan Barrell (2nd right)


Anglia Ruskin University's Lester Lloyd-Reason (fourth from left) with Virgin Money's Head of Loans and Cards, David Buxton, (next but one in line) and students pictured after the recent presentations.

Business School students advise Virgin Money Ashcroft International Business School impresses Virgin Money with boardroom skills presentation

product launch. The product is top secret and each student, all the lecturing staff and the entrepreneurs from the 'entrepreneur in residence' network brought in to advise the students had to sign a non-disclosure form.

Ashcroft International Business School students studying on the BA (Hons) Enterprise and Entrepreneurial Management have continued to build on their successful working relationship with Virgin Money. Last year, for their first-year module 'Enterprise in Action', the students worked on a project to help Virgin Money with their investigation of the pet insurance market. The project concluded with a presentation to the main board at the Virgin Money headquarters in Norwich. Virgin Money was so impressed with the students' presentations that they asked to continue the working relationship with them. Now in their second year, the BA (Hons) Enterprise and Entrepreneurial Management students were invited to work as consultants, advising Virgin Money on a new product to be launched later this year. The project was linked into the secondyear module 'Being Enterprising', and the students again presented their ideas in the Virgin Money boardroom.

Virgin Money was enormously impressed by the high standard of the students' presentations. David Buxton, Managing Director of Virgin Money Cards and Loans, commended them at the conclusion of the presentations by saying, 'I have sat through many presentations by businesses pitching to us in this boardroom that have been nowhere near as professional as yours. For second-year students, the standard is remarkable, and you should all be very proud of yourselves.'

"The fact that Virgin Money came back to us for a second time and asked our students to work on an actual new product launch represents a fantastic vote of confidence both in the pathway and in the students themselves." Professor Lester Lloyd-Reason, Pathway Leader for the BA (Hons) Enterprise and Entrepreneurial Management E: T: 0845 196 2479

Rather than working on a potential product idea, this time the students were actually advising Virgin Money on a 'live' new


AIBS develops a BA (Hons) Sales degree with Harrods The course, developed with academics at Anglia Ruskin University, will teach students "the art of selling", with modules on human behaviour, psychology and business enterprise. Staff who are employed in sales roles at the department store and have at least two years of relevant work experience are being encouraged to apply for the degree, which they can study for alongside their work. AIBS has designed a new work-based undergraduate pathway in Sales for Harrods which is the first of its kind in the UK. The degree will teach students "the art of selling", with modules on sales skills, sales psychology and business enterprise. Sales staff within the department store who have at least two years of relevant work experience started the degree in May 2010. Jon Salkeld, Director of Corprate & UK Education, said: “The new sales degree is an exciting and innovative new programme which we believe will make a significant contribution to Harrods and to the wider Sales sector”.

"This will be the qualification for retail employees wishing to bolster their sales professionalism whilst investing for their long-term career planning.” The executive students and line managers arrived at Rivermead campus on 24 May for their corporate student induction day, prior to embarking on the new work-based BA Sales degree course. Jan Skene, Deputy Head of Higher Skills@Work, said, “The Harrods induction day proved a fantastic opportunity for the new student cohort and their line managers to be introduced to our University and to gain a clear understanding of what it will be like to study at undergraduate level with Anglia Ruskin.” For further inform contact John Salkeld, Postgraduate Programmes Leader. E: T: 0845 196 6855

Arkin Salih, Harrods learning and development manager, said: “As a business, we are wholly committed to investing in our sales force and by creating a degree tailored to the needs of the luxury retail environment, we are proud to be setting new standards in our sector.


UPS delivers work-based leadership degree programme UPS’s UK workforce given chance to earn nationally-recognised qualifications through two workbased degrees Our School has partnered with UPS, the world’s largest package delivery company, to launch an undergraduate and postgraduate work-based leadership degree programme for approximately 150 of UPS’s employees in the UK. Through this innovative initiative, UPS managers and supervisors will be offered the opportunity to enrol on a BA (Hons) Management and Leadership degree or an MA Leadership degree. The programmes have been specifically tailored to allow UPS’s executive students to marry their studies with their daily work, through blended learning approaches that combine face-to-face tutorage and online learning. The partnership with Anglia Ruskin University represents just the latest example of UPS’s longstanding commitment to staff training and development. UPS has already received external NVQ and ILM accreditation for two in-house training programmes for drivers, team leaders and supervisors in the UK. In addition to these varied programmes, UPS is also developing a ‘Skills for Life’ programme designed to help employees develop the competencies they themselves have identified as areas they would like to improve. Roger Mays, HR manager, UPS UK and Ireland, said: ‘Providing people with the opportunity to expand their own skillset through external qualifications is a core element of UPS’s global philosophy. The launch of this programme is further testament to our commitment to this philosophy, and we are proud of our track record of supporting training and skills development at every level of the organisation. This programme will help our management staff fulfil their personal and professional ambitions whilst equipping them with realworld leadership skills that will benefit our business.’ Rachael Hall and Vanessa Knowles are project leaders at Ashcroft International Business School, Anglia Ruskin University. Rachael Hall said: ‘We have worked closely with UPS towards the launch of these innovative degree

programmes. We are excited about being able to help UPS employees develop their knowledge and skills. This is just one of the recent examples of Higher Skills @ Work bringing tangible benefits to employees and business alike.’ This joint academia-industry approach reflects a growing trend, with universities fostering innovative approaches that allow students to achieve both personal and business-related goals. The need for skills development was highlighted by Lord Leitch (2006) and supported more recently by the CBI Higher Education Task Force (Sept 2009). It is also an area of strategic importance for the Higher Education Funding Council for England (HEFCE) through their employer engagement programmes. Led by its Higher Skills @ Work team, Anglia Ruskin University has won substantial HEFCE funding to support its employer engagement initiatives, including partial funding for the launch of the new work-based leadership degree programme in partnership with UPS. Professor Michael Thorne, Vice Chancellor of Anglia Ruskin University, says:

“We are really pleased to be working with UPS as a strategic partner. This project demonstrates the innovation that has gone into the design of both the degree and masters pathways. We launch with a strong commitment from UPS in terms of the number of people who will be taking the programme, a clear signal of UPS senior management’s commitment. The development of this new partnership is another example of our passion for practice-based management education. I am sure these programmes will be successful and rewarding for both the individuals and for UPS as an organisation.”


A penny for your thoughts Re-discovering value Earlier this year the CMI asked me to become one of their committee members. I was honoured to be asked and was pleased to help the CMI and AIBS work more closely together. On 20th July the CMI held one of its events which was open to all CMI members and members of the public. The event was a workshop delivered by Kate Gasgoigne from the PML Group entitled ‘Re-discovering Value’. The subject area was particularly relevant as most businesses and organisations are looking at ways to get more value, improving efficiency and reducing waste. As an ice breaker, we were each given a penny and told to come up with as many uses for it as possible in 3 minutes. I came up with some conventional ones such as ‘to reveal scratch card numbers’ and ‘give to charity’, but there was some really original ideas such as ‘use as a screwdriver’, ‘see what the queen looks like’ and ‘as a stress relief’ – I am not quite sure about the last one though! Collectively as a group we came up with 50 ideas (I never dreamt there were so many uses for a penny!) which Kate explained demonstrated the point that well-facilitated teams tend to generate many more ideas than even the most creative individual. It also illustrated differing viewpoints of what objectives might be and how ultimately value can be delivered from a penny.

Kate went on to explain some fascinating examples of how objectives can be lost or forgotten – for example: lack of stakeholder buy-in and direction, or becoming too involved in firefighting and potentially too many agendas. She demonstrated how we can overcome these problems by using a function diagram – a simple technique which starts with the objective, moves onto how we are going to achieve it, and why we are doing it. Everything in the diagram moves in a horizontal direction and must always be able to relate back directly to the objective. This method helped show us how we can retain focus and see if we are doing things in our day-today jobs which simply add no value. I found the event extremely helpful and I hope to use the techniques I learnt on regular basis in my role. The event also gave me the chance to network with some interesting people from Essex Police, Essex County Council and HMRC. I will certainly be going to more of the CMI events and hope some of you might like to join us in the future. Hannah Myatt Student Experience Co-ordinator, Chelmsford E: T: 0845 196 6851

Know you’re going to be absent? If so, let us know………..

We monitor absence because we care about your studies! Get in touch... Talk to your AIBS Faculty Office team today!

Cambridge: Tel: 0845 196 2112 Email: Drop in: COS 009 Chelmsford: Tel: 0845 196 3600 Email: Drop in: MAB 301


Corporate Marketing 4725/8.10/DT

Either if you are a new or existing student at the University, attendance has always played a big part of study – and it doesn’t finish here. Ok ok, we may not conform to the old clichés of calling register at the front of the class, but we do keep our eye on the attendance on all of our classes – so if you cannot make it, just give us a call, email or even drop in and tell us why!

The Biz  

Quarterly magazine for staff and students of Lord Ashcroft International Business School, Anglia Ruskin University and its UK and internatio...

The Biz  

Quarterly magazine for staff and students of Lord Ashcroft International Business School, Anglia Ruskin University and its UK and internatio...