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RumbleRoller Brand Guidelines ®

© 2016 RumbleRoller®. All rights reserved.


Table of Content

Table of Content

About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6

How It All Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7

What We Believe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8

Our Vision and Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9

What We Do Best . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10

Our Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12

Corporate Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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14

Our Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15

Do’s and Don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16

Product logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18

Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23

Visual Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Brand Guidelines

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4

RumbleRollerÂŽ


Brand Guidelines

5


About Us

RumbleRoller Deep-tissue massage tools and education designed to optimize your performance. ÂŽ

6

RumbleRollerÂŽ


About Us

How it all started

Everything started with Ron Johnson, a motivated

His search for an innovative manufacturer led

athlete and Mike Jastram, an innovative

him to Mike Jastram who experimented with

industrial manufacturer. Years of over training and

new polymers and technologies and in 2010,

inadequate recovery caused countless injuries that

RumbleRoller was born: The first true deep-tissue

kept Ron on the path to constant recovery. On his

roller. The Beasties followed shortly after and

journey, he tried many conventional tools and soon

soon, a whole family of products and services was

realized that deep tissue manipulation was much

created.

more effective and made a longer-lasting impact, but its benefits were hard to replicate at home.

To date, RumbleRoller is distributed in over 50 countries and are used by millions of athletes who

Ron, a biomechanical engineer by trade, started

continue to go deeper into their sport and

developing a more advanced tool, one that could

their lives.

go deeper into the tissue, helping the body to recover faster and optimizing its natural mobility.

Brand Guidelines

7


What we believe

What we believe

WE BE 8

RumbleRollerÂŽ


What we believe

ELIEVE Our Vision:

We believe the human body is meant to be pushed and with proper maintenance, it can perform at its peak for life.

Our Mission:

We’re committed to engineer, design and test high quality products and services to help restore the active body so it can perform at its best for life.

Brand Guidelines

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What we do best

We are a human performance brand

Move Better Speed, Strength and Endurance, they all come from the body’s ability to move. Athletes who move better are better runners, swimmers, weightlifters, parents, lover, better human beings!

Train Harder The shorter the time spent injured, the longer and harder athletes can train and the better athletes they can become.

Recover Faster Our tools are designed to create relief that goes deeper, lasts longer and help prevents injuries even before they happen.

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RumbleRollerÂŽ


What we do best

Brand Guidelines

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Our Tagline

Our Tagline

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RumbleRollerÂŽ


About Us

At work, on the road, at the gym...everything we do, we give our all. There is no compromise. No excuses. We are hardworking and demand the best from ourselves. And when we believe there’s nothing else to give, we go deeper. That’s what makes us proud and stronger. The tools we create are no different. Designed with the best materials and the best research behind them, they go deep into the tissue to create long lasting results. No shortcuts. No compromises. No excuses. With tools that help people become their best, we invite the world to go deeper on everything they do.

Brand Guidelines

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Brand Elements

Our Logo

Our logo has three elements:

Trademark:

• The words, featuring a bold,

unpretentious and dynamic font.

• Write as one word “RumbleRoller” whenever

possible, using lower case and two capital Rs.

• The Cog: our 10 thumbed roller that rep

• All caps should be avoided. When it is not

resents the tools that go deeper.

possible to include lower case and caps,

include an extra letter kerning for legibility:

• The registered / trademark symbol.

“RUMBLE ROLLER”

• Include a registration mark “RumbleRoller®”

on everything distributed to the public. The ® isn’t necessary on every occurrence but should be used on the first instance on the page – e.g. in the title or heading. Subsequent mentions don’t require a symbol.

• Certain countries must use the TM symbols

instead of the ® symbol. Please contact your sales representative to learn more.

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RumbleRoller®


Brand Elements

Construction

To insure our logo can breath correctly, we require a proportionate distance on all four sides of its construction equalling the size of the top letter L.

20mm

3/4” inch

Proportional

To make sure the logo is clear and readable, minimum size of “20mm x Proportional“ (3/4 of an inch) has been maintained for the correct execution of all graphic elements.

Brand Guidelines

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Brand Elements

Do’s

These are some examples of the correct and legible usage of the logo with and without the box format in the allowed colors: either white or Pantone Black 6.

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RumbleRollerÂŽ


Brand Elements

Dont’s

Background box should have enough

Background box should not be

Logo should never be inclined,

space in all sides.

slanted or uneven.

slanted or deformed.

Transparent logo should always be

The logo should always be used with

The Cog should always be transparent

placed in an area where is legible in

the selected color palette. Other colors

in the middle. Never fill it.

either black or white. When this is

are not allowed.

not possible, use a background box.

Brand Guidelines

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Brand Elements

Product Logos / Family Logo

Our RumbleRoller’s family of foam rollers logo is

used to reference this product family specifically.

A second variation of this logo may be used in

some communication materials in the form of a badge.

The logo has 3 elements: The logo badge has this 2 extra elements:

• The RumbleRoller logo, featuring a bold,

• The copy “DEEP-TISSUE”, at the top and

unpretentious and dynamic font.

centerd to the circle.

• The Cog: our 10 thumbed roller that

• The circle aligned at the center of

rep resents the tools that go deeper

with an “R” in the middle.

the cog.

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• The black background.

RumbleRoller®


Brand Elements

Product Logos / Beastie Logo

The second logo is for all products in the Beastie

A second variation of this logo may be used in

Wall Mount.

badge.

family (Beastie Balls, Beastie Bars, Hook and

The logo has 4 elements:

• The RumbleRoller logo, featuring a bold,

unpretentious and dynamic font.

some communication materials in the form of a

The logo badge has this 2 extra elements:

• The copy “MAXIMUM DIG”, at the top and

centerd to the circle.

• The word BEASTIE below the logo.

Brand Guidelines

• The circle aligned at the center of

the cog illustration. • The black background.

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Brand Elements

Product Logos / Gator Logo

The Gator product logo.

A second variation of this logo may be used in

The logo has 3 elements:

badge.

• The RumbleRoller logo, featuring a bold,

some communication materials in the form of a

The logo badge has this 2 extra elements:

unpretentious and dynamic font.

• The Gator illustration that represents the

• The copy “MAXIMUM SHEAR”, at the

top and centerd to the circle.

maximum shear of the Gator products.

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• The black background.

• The circle aligned at the center of

the Gator illustration.

RumbleRoller®


Brand Elements

Do’s Dont’s

The Product logos and badges should always be on top of a light background, either color or image and the image should always refer directly to the product family that the logo represents.

The specific colors of the product

The shape of the product logos and

The product logos and badges illustra-

logos and badges should never be

badges should always be scaled pro-

tions should never be used separately

altered or changed.

portionally.

from the rest of the elements.

Brand Guidelines

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Brand Elements

Color Palette RR Logo

Main Brand Colors

Color Accents

Pantone

Pantone

Pantone

Pantone

Pantone

Pantone

Pantone

Black 6

534 C

412 C

Cool Gray

7744 C

5743 C

215 C

Pantone matching system for offset

printing

6C CMYK for digital

printing C.80

C.100

C.62

C.35

C.31

C.65

C.25

M.70

M.85

M.65

M.29

M.15

M.50

M.100

Y.60

Y.36

Y.65

Y.29

Y.100

Y.88

Y.48

K.75

K.30

K.60

K.0

K.0

K.48

K.8

R.17

R.31

R.57

R.169

R.187

R.64

R.176

G.24

G.53

G.47

G.168

G.187

G.71

G.22

B.32

B.94

B.44

B.169

B.20

B.39

B.87

RGB for web devices

RR family logo

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Pantone Medium Blue C

C.100 M.35 Y.7 K.0

R.0 G.130 B.191

Beastie family logo

Pantone 381 C

C.23 M.0 Y.100 K.0

R.204 G.219 B.41

Gator family logo

Pantone 370 C

C.65 M.26 Y.100 K.9

R.100 G.140 B.26

RumbleRollerÂŽ


Brand Elements

Typography DIN Schrift / Titles and Highlights

AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz

Avenir Family / Running Text

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz Light

DIN Pro Family / Subtitles and Highlights

Avenir family comes in 6 differente weights

AaBbCcDdEeFfGgHh

AaBbCcDdEeFfGgHh

IiJjKkLlMmNnOoPpQq

IiJjKkLlMmNnOoPpQq

RrSsTtUuVvWwXxYyZz

RrSsTtUuVvWwXxYyZz

Regular

Book

AaBbCcDdEeFfGgHh

AaBbCcDdEeFfGgHh

IiJjKkLlMmNnOoPpQq

IiJjKkLlMmNnOoPpQq

RrSsTtUuVvWwXxYyZz

RrSsTtUuVvWwXxYyZz

Bold

Black

The typography implementation should always strive for a dynamic feeling, always combining the fonts in the correct way in order to achieve the balance between clean and bold.

Brand Guidelines

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Visual Library

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RumbleRollerÂŽ


Visual Library

Visual Library

Our visual library portraits RumbleRoller’s lifestyle we want to share with our customers. You will be able to find high resolution and low resolution images within these categories:

• Product Lifestyle:

• Products in Use:

RumbleRoller’s products in a fitness and

Visual library of RumbleRoller’s family

gym environment.

products in use: Beasties in use and

RumbleRollers in use.

• Product Lifestyle With People:

RumbleRoller’s products in a fitness and

• Education:

gym environment with people on the

Visual library of RumbleRoller training

certification with male and female

certified trainers.

background. • Exercise and Product:

Action shots of people working out in a

• Product Photos:

gym environment and RumbleRoller’s

Product group photos with a clean

products on the background.

white background.

Brand Guidelines

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Visual Library Beasties in use

Product Lifestyle

Beasties in Use

Education

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RumbleRollerÂŽ


Visual Library

Education

Product Lifestyle With People

Rumble Roller

in use

Product Lifestyle With People

Brand Guidelines

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RumbleRoller Brand Guidelines ®

© 2016 RumbleRoller®. All rights reserved.


Rumble Roller Brand Guidelines