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Ad Swapping And Traffic Generation

Ad Swapping for List Building Purposes Brought to you free by:


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Ad Swapping And Traffic Generation

Contents Legal Earnings Disclaimer ------------------------------------------------- 3 Ad Swapping – What Is It? ----------------------------------------------- 5 Researching Your Market-------------------------------------------------- 7 How To Find Some Places To Advertise ---------------------------------- 9 Types of Ad Swaps ------------------------------------------------------- 10 Choosing The Right Newsletter For Your Ad -------------------------- 11 The Power of Aida -------------------------------------------------------- 13 How To Write Your Ad --------------------------------------------------- 15 Using Ad Swapping To Build Your Email List -------------------------- 16 The Ad Swap Process ---------------------------------------------------- 19 Ad Tracking --------------------------------------------------------------- 22 Which Ad Worked? ........................................................................... 22 Do Not Just Stand There Capture The Market ------------------------- 24 Effective Advertising Tips ----------------------------------------------- 25 How To Do It Right And Wrong! ---------------------------------------- 26 The Right Way ................................................................................. 26 The Wrong Way ............................................................................... 26


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Ad Swapping And Traffic Generation

Legal Earnings Disclaimer The author and publisher of this EBook and the accompanying materials have used their best efforts in preparing this EBook. The author and publisher






representation to




applicability, fitness, or completeness of the contents contained

of in

this this

EBook. EBook

The is

information strictly


informational purposes. Therefore, if you wish to apply ideas contained in this EBook, you are taking full responsibility for your actions. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is�, and without warranties. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any endeavor, there is an inherent risk of loss of capital. There is no guarantee that you will earn any money. This book will provide you with a number of suggestions you can use to increase your chances for success. We do not and cannot guarantee any level of profits.


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Ad Swapping And Traffic Generation This eBook is written with the warning that any and every business venture contains risks, and any number of alternatives. We do not suggest that any one way is the right way or that our suggestions are the only way. On the contrary, we advise that before investing any money in a venture you seek counseling and help from a qualified accountant and/or attorney or lawyer. This Publication is provided “AS-IS� and is distributed with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional advice. The author and publisher do not warrant the performance, effectiveness or applicability of any services or sites listed or linked to in this EBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.

YOUR LICENSE You are granted Free Giveaway Rights to your copy this ebook. The extent of what you can do is shown below: [YES] Can be given away for free. [YES] Can be bundled with other products. [YES] Can be offered as a bonus. [YES] Can be added to membership sites [NO] Can be sold on auction sites. [NO] Can sell/give away Resale Rights [NO] Can sell/give away Master Resale Rights You CAN NOT modify the content in any way. You CAN NOT grant private label rights.


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Ad Swapping And Traffic Generation

Ad Swapping – What Is It? Ad swapping is exactly what it says on the tin, it is the swapping of adverts with other publishers.

So you advertise in their newsletter and they

advertise in yours. You advertise on their web site, they advertise on yours. Some people even swap ads in ebooks, although ads on newsletters are by far the most popular. Why swap ads? Well first, it is a very cheap and effective way of advertising to a completely new set of potential customers. It you manage to advertise on a large network of new readers, and then you have the potential to grow your own mailing list and thus advertise to them again in the future. As a secondary benefit, you have some new content for your own site. Ad swaps are a great idea but there are a few cons to ad swapping. You need to choose your advertising medium and potential market very carefully. We will show you how to do this later in this eBook. In addition, you need to be sure that you are not going to be advertising a potential customer to your own customers. Overall, ad swapping is a great, free way to build







customers. This very simple concept is a great advertising method! If you are already building a list then you’re well on the way.


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Ad Swapping And Traffic Generation If you do not currently build a list from your site but want to get started you need a solid mailing list provider with the flexibility to allow you to build and host multiple lists. The potential benefits are huge if done right. The provider of choice makes this very easy indeed and you can be up and running with your first list in a matter of minutes. This












recommended. Please click here to check out the market leading mailing list provider Now on with the rest of the ebook and the ad swapping process. Before we get in to that – a question for you......would you like to get your hands on some more free ebooks? You would...then please click the image below for more details.


Have you done that............great. Please scroll to the next page and we’ll crack on.


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Ad Swapping And Traffic Generation

Researching Your Market Always do some basic common sense market research before you begin putting together your advertising campaign.

This research will save you

time, money, and frustration in your advertising and garner more results than if you ignore this vital step. Make up a checklist of questions that must be answered before you embark upon any project or get too deeply involved in any advertising situation. Such a checklist should answer the following questions: 1. To whom will I sell it? 2. Do these people really want, and need it? 3. How large is the market? 4. How will I reach these people and get them to buy? 5. Is anyone else selling a similar product, service or eBook? 6. What makes my product and strategies different? 7. Can I supply the product at a price the customer will pay, and still make a profit for myself? 8. How much time, effort and money will I have to invest in order to reach my profit goals? 9. Do I really have the resources, and the stamina to carry this idea through to success?


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Ad Swapping And Traffic Generation Once you have completed this bit of market research, then you can start planning exactly how you intend to sell it, and map out your advertising strategy from there. You will find success in any selling effort, much easier, and much more profitable, if you honestly and objectively answer these "check list" questions before you begin. One thing that you should not overlook is your potential competition.

If you think there are too many then try to find a

niche for your advertisements. Ensure that you only advertise where your potential buyers will be –sounds simple but it is a difficult thing to achieve. Look for forums, interest groups, subjects that are close to yours. Design your ads to appeal to the people that you are chasing.

Do not try and sell women’s stuff in car care

magazines – that is pretty dry ground. Conversely not a lot of mechanics like flower arranging – so choose your venue well. Remember:

Who are your customers? Where are they? What do they want?


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Ad Swapping And Traffic Generation

How To Find Some Places To Advertise There are several places that you can find people to swap ads with: 

Your own friends and fellow business people: These can be off line or on line as long as they have a mailing list.

Ad Swapping web sites: There are a number of these on the internet.  JV partners: You may have worked with other marketers on a joint venture in the past. Now is the time to set another one up with you swapping ads to your respective mailing lists.  Your own research: Undertake some internet searches and find a complimentary web site that also has a mailing list. Offer to swap ads with them. Join each other’s mailing list so that you see the ads go out to your members.  Your own computer: Search through your past contacts, emails and ebooks that you have on your computer and see if you can find a match for your ads and then drop them a friendly email, stating that you are already a customer of theirs.  Your own mailings: If you receive regular newsletters from another company, then contact them with your proposition.

Do not be afraid to contact people about ad swapping, it is such a great idea and has no cost to either of you. They will probably be interested, you get a new ally and both of you win from ad swapping.


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Ad Swapping And Traffic Generation

Types of Ad Swaps There are a number of ways that you can swap ads. These can be:  Newsletter Ad: This is the most popular method. You place an ad in a newsletter and in return, you place the publisher’s ad in your newsletter.  Website Ad Swap: This is the second most popular method of ad swapping. You place an ad on your site in exchange for an ad on their site. This has the added benefit of also counting as a link as far as the search engines are concerned.  Thanks Page: As the title suggests, ads are swapped on thank you pages. This has the advantage of being a “soft” advert.  Up Sell Page: Some internet marketers swap ads on up sell pages. These are the pages where web site owners are selling other items after they have sold an Introductionary item.  Recommendation Swapping: This is a first cousin of ad swapping. You recommend their product, they recommend yours.

This could be

done on your web sites or blogs. In a newsletter, you can choose one of three options: top, regular or solo advert. The top ad is as it says, at the top of the newsletter. The regular ad is usually found at the bottom of the newsletter amongst a few others. A solo ad is the premier ad – it is the sole content of a newsletter that is sent out to a list. It is usually accompanied by a recommendation from the list owner.


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Ad Swapping And Traffic Generation

Choosing The Right Newsletter For Your Ad There is one rule in choosing the right newsletter for your solo ad: it is not the number of subscribers that matter, it is how responsive they will be. Big is not always beautiful. You may be more successful with a small readership of only 5,000 readers that have been chosen with care and are really interested in what the newsletter has to say.

Large subscriptions of say,

10,000 people, may have just signed up for a great free gift and now are largely uninterested in the email that arrives each week! Small newsletters, particularly if they have a focused audience following a relevant niche are your choice of advertiser. To find the appropriate responsive newsletter here are a few questions to ask: 

Is the niche that the subscribers are following, suitable for your advert?

Will they be interested in what you have to say?

What is the average number of subscribers who make a purchase from the newsletter? You can ask about special offer take up or any change in web site visitors or sales just after a newsletter has gone out.

Do they have conversion rates on the sales?

What is the interest in the newsletter article? How are the subscribers captured?

Is it a great free gift or a genuine interest that attracts

them to join? 

How many other advertisers do they have? Is this too many other ads for your advert to stand out?

What is the repeat advertising business that they usually have?


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Ad Swapping And Traffic Generation A mutually profitable ad swap comes from companies in similar or complimentary niches. In this way, visitors and newsletter readers will have an interest in both topics. Ensure that your ad swap partner has visitors and newsletter readers that are likely to be interested in your services and products.

Ideally, your companies should complement each other such as

flowers and weddings.

There should be no conflicts of interest or

competiveness between the companies or the products being offered. Also, be careful with your brand image, find a partner that you can logically team with and work with in the future. Even if it is a small focused list with few conversions, but your newsletter is similar, then an ad swap is still feasible. You can help each other grow.

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Ad Swapping And Traffic Generation

The Power of Aida Once you have chosen your ad swap method it is time to write your ad Keep in mind AIDA

Attract the attention of your prospective customer.

Interest them in your product.

 Introduce

Desire for your product

 Ask them for


This is the basic rule of all advertising and is one core idea for an entrepreneur to remember. If you ad is not noticed it cannot be acted upon, if it is not acted upon you get no sales and if you get no sales…….. So how do you write this winning ad?

Find 10 small ads that have caught your attention and then 10 that you are sure are really appalling. Examine each of them with the above formula in mind.  Has the ad caught your attention?  What made you interested?  Do you feel that you want to click through the ad and see what is for sale?  What action does the ad want you to take?


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Ad Swapping And Traffic Generation Now look at the bad ones.  Why did you think that they were bad?  What can you learn from these ads?  Did you overlook them the first time? Some ads are bad in order to attract your attention.  Do you think that you would tell your friends about them? Why?  What impression did they give you about the products or company?  Why did they do this?  Is there a call to action on the ad?

Now you should have a good idea as to what makes a good and a bad ad. Take a good advert that is similar to the ones that you want to write. Now write your own ad in the same style. Does it conform to AIDA? Now check it against the bad ones, just to ensure that you have not made the same mistakes. Keep practicing until you are sure you are ready to publish.

A good classified ad reads like an old-fashioned telegram. A few words but they mean what you want them to mean.


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Ad Swapping And Traffic Generation

How To Write Your Ad Now you can get down to the actual writing of the ad.  Decide on a format: Do you want a straightforward advertisement or something to interest the reader such as a coupon or a competition?  Start with your headline: This should capture the interest of your readers.

Free and other such headings are largely ignored by advert

weary readers so try for something unusual that will fascinate your readers enough to compel them to read the rest of the advert.  Be Brief: You are not writing a complete sales page, just a means of capturing the attention of your intended market.

Make it informative

but do not over promise or tell people what to do. Suggest that you can solve their problems or meet their needs, now or in the future.  Be Concise: Attention spans are short and you will restricted by the amount of words or space you can use. Get to the point or bored readers will move on.  Show the Benefits: Focus on the benefits of using your product, going to your web site etc. Answer the question “What is in it for me?” and you are almost there.  Impress Upon Them The Urgency: Or the call to action. Tell them why they should be quick. Put a time frame on the opportunity. Give a discount for quick action. These guidelines would assure that you will be investing in an ad that will bring you your desired results.


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Ad Swapping And Traffic Generation

Using Ad Swapping To Build Your Email List Every marketer knows the value of having a good list for regularly marketing purposes.










businesses. There are several ways to build a list; one of the easiest and cheapest is through ad swaps. Using ad swaps is not a widely used technique for list building which is a mistake because it is a very effective way to add subscribers. The aim is to swap your advert with another list owner in a joint venture (JV). You broadcast the advert of your JV partner to your newsletter list and they do the same with your advert.

You both endorse the ad to your list

such that you are both cross promoting. The primary objective is to swap an even number of leads with a business that would likely have leads that will be interested in your products and services. However, you also do not want to give a business all of your leads so, consider swapping a small portion of leads to begin with separately or in combination with swapped web advertising. Work with the business to see if you are obtaining the levels of results that you desire. If so, continue the relationship. If not, make adjustments or find other businesses to with which to collaborate. Picking the right ad swap partner is critical to the success of your list building and getting the maximum benefit from ad swapping. Your partners should be in niches that are related to yours but not in competition with you. Readers of unrelated newsletters are unlikely to subscribe to your list.


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Ad Swapping And Traffic Generation Do not be afraid to approach marketers with a much bigger list than yours. Many of these list owners may be willing to enter into a partial list ad swap with you and some just want to help out the “little guy�. Some will turn you down, however the smart ones know that they still get the benefit for virtually no work even if you get a bigger benefit. Conversely do not just automatically reject a trade with a marketer with a smaller list. You should set up your advertisement with the aim to get as many subscribers possible from the other newsletter publisher’s mailing list to sign up for yours. The result: you grow your mailing list. You only have to do this with one newsletter publisher a few times, because their subscribers become your subscribers as well so that you can keep in contact with them in the future. You are also receiving a ringing endorsement for your products. The reason using ad swaps for list building works so well is the same reason that using lists to make sales works. As you build up trust with your readers, it becomes easier to make a sale. Most sales are made after several contacts. A recommendation from the list owner will convert far better than an opt-in on a web page. Trust is essential in internet marketing and that includes list building. Ad swapping is different from a link exchange because the goal is not to improve search engine rank. The goal of an ad swap is to give your website or products exposure and increase your mail list. The success of an ad swap is measured by the amount of visitors it attracts to your website, the amount of sign ups you get and or sales or downloads from your web site.


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Ad Swapping And Traffic Generation List building can be challenging, but using ad swaps can greatly simplify the task. Trading ads with fellow marketers is one of the most efficient and cost effective ways to add quality prospects to your list and should be a staple of every internet marketers list building strategy. Perform ad swaps with selected newsletter publishers and soon, you will have a large mailing list of your own – built free. Just make sure that you want to endorse each of these publishers and that you do not bore your own subscribers with too many ads!

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Ad Swapping And Traffic Generation

The Ad Swap Process You have chosen your partner, written your ad and are ready to start ad swapping. Obviously, you do not send your mailing list, you send your ad copy to the partner to post on their list, and they do likewise.

At the

beginning, you will need to send proof of your list to your potential partner. You can do this from most reliable autoresponder services. You should ask for proof of their mailing list numbers as well. To check the ad listing, you can both sign on to each other’s list. Now check each other’s products and web site to ensure that you wish to be associated with this company. There are many sharks out there and you do not want to give them access to your mailing list. Now you need to set up your ad swap agreement. You can do this via emails, no need for long contracts, unless you both have very big newsletter lists. You need to include details such as:  When the ad will run.  How often the ad will run.  Where the ad will be placed.  Which list it will be placed with.  How big the ad will be.  What products or services will be promoted. Once you are satisfied, that you have found your ad swap partner and you have both agreed on the details, you need to prepare your web site: 1. You need a page to receive the traffic from the ad swap. To aid in ad tracking (more about that later) you should use a page just for the swapped ad and obviously not your home page.


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Ad Swapping And Traffic Generation 2. Ensure that the page is fully optimized and customized just for the ad you are running. 3. This page should have links to the rest of your website (ensure that they open in a new window) and can be for one of the following (in order of preference): 

Lead capture to your newsletter list.

Lead capture to request further information.

A selling page for a low value item.

A selling page for the item advertised.

A welcome page that introduces your services.

4. Set up a customized welcome email for your new customers, recognizing where they came from. You note that you should be concentrating on capturing details first, selling second. Selling can sometimes take a lot of contact before a potential buyer trusts you enough to make a purchase.

Adding them to your mailing list

ensures that you have not lost them. Now send your ad details and landing page link to your ad swap partner. When you receive their details, you can set their ad up for them in your autoresponder service.

You should be receiving the ad soon with your

partner’s newsletter. Check it over and ask for any mistakes to be corrected on another run if necessary.


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Ad Swapping And Traffic Generation It is not a good idea to undertake too many ad swaps with different partners, you do not want to dilute your list too much by giving away too many of your newsletter customers to others.

You should also choose

niches that are similar but not the same as yours. Choose a partner that understands the process and that builds their mailing list carefully. Think carefully about how to approach other marketers, take your time and do your homework. The rewards are very profitable. If the swap went well on both sides, then you should try to solicit referrals. If your swapping partner benefited as well, then they will be only too willing to recommend you to one of their existing partners. Discover The Insider Secrets To Generating All The Traffic Your Website Can Handle Without Ever Spending A Single Cent



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Ad Swapping And Traffic Generation

Ad Tracking On the internet, you ad is going to be competing against thousands of others and it is important to understand which of your ads are working. where ad tracking comes into its own.

That is

There are a number of software

programs that can assist you with ad tracking, but sometimes the easy methods are the best. Web Logs Investigate your web logs on a regular basis and check where your traffic is coming from. 

Is it from the page where your ad is placed?

From an email system so that you know that newsletter ad worked.

From a social network place or forum? That is great as that means you

are being mentioned and talked about. Newsletter Logs If your newsletter partner is using one of the leading auto responders, they will be able to provide you with records as to which of your links were clicked on.

Which Ad Worked? If you are split testing – that is using more than one ad, you will also want to know which of your ads is working. You can do this by:  Seeing where the potential customer came from by either of the above methods.  Using a slightly different email address or telephone number for each ad.

Skype or other VOIP numbers are relatively cheap to obtain and

very useful to your business.


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Ad Swapping And Traffic Generation  Using a different coupon code or number on your ad to differentiate the offers. Do not use different amounts as this will only annoy your potential customers, When checking your campaign you should review how you displayed your ad: pop up, newsletter, article or website. Also, check your keywords and headings as these can make a great deal of difference to the ad response. Based on these results you can analyze the whole program and incorporate the necessary changes. If there is a particular ad design that has attracted the






audience, your







campaign efficient

campaigning and this immediately brings you in contact with



Groupon does NOT want this information to get out. What you are about to read can change the way you think about Social Coupons! PLEASE CLICK HERE FOR MORE INFO


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Ad Swapping And Traffic Generation

Do Not Just Stand There Capture The Market The more market saturation you can get to the same audience, the better the possibility that you will get noticed. These days getting noticed amongst all the other information clutter and adverts is everything. In today’s world you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel. Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo, company name or product, it will register, and they will start to look out for you. Once you have contact with your customer, try to get them to join your mailing list. As an example, your customer spends $50 with you, but if you spend money advertising, you need to recoup that amount and this could mean you needing far more customers.

If you buyers become regular

buyers then you need far less new customers. The key here is to look at the “lifetime value� of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you. However, if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years! Advertising brings in the customers, but it is your job to keep them buying from you.


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Ad Swapping And Traffic Generation

Effective Advertising Tips 1. Never try to sell expensive items from a small ad. Use a two-step method where you interest your reader enough to visit your site and/or register their interest. The second step is to contact them and up sell your product. 2. Study other adverts, copy the good ones, and learn from the bad ones. Review the design, headline and copy to see what works and what does not work. 3. Advertise in the right place to attract your expected customers. 4. Test, test and re test until you have a group of adverts that work. Then go and write some more so that your adverts are always fresh. 5. Advertise in several different places so that it looks as if you are a much bigger company than you are. People will start looking for you. That is how the big boys do it! 6. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials. 7. Split test several ads at a time to see what is working best and where you are wasting your money. 8. Keep records of everyone who responds to your ads. Follow up with appropriate messages about your product. 9. Test out your ad on some free classified ad sites before you try your ad swaps and JV’s. 10.

When you are waiting in the line at the supermarket, check the

ads in the magazines – they are written by experts to get your attention in a small expensive space.


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Ad Swapping And Traffic Generation

How To Do It Right And Wrong! As with all good things, there are still the wrong ways to do things.

The Right Way You should ensure that: 

Your ad is pertinent and unique.

Your landing page should be tailored to your ad and only there for the ad.

Your ad should promote a low cost or free item.

You should capture leads before you try and sell.

You use ad swapping sparingly with quality partners.

You have a fair sized mailing list to start with.

You have products and services to sell that will interest your ad swap visitors.

The Wrong Way  Sending out ad swaps to saturate the market. People hate receiving the exact same ad from multiple people, particularly if they are solo ads. The most annoying are when the people are from the same group, and then they are all sending emails for the same people, so all of them are sending you the same product offer.  Your ad does not describe the offer in the solo newsletter heading. Therefore, the readers have no idea what they are receiving.  Sending more than one newsletter from a particular swapper about the same offer, especially when it is in the same day. I have received numerous emails later on in a day that ask me if I received their offer earlier in the day – so annoying and destined for the delete button!


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Ad Swapping And Traffic Generation  Sending the same email from different newsletter publishers. If you must use more than one publisher, change the ad.  Your potential customer receiving numerous different newsletters with the same affiliate ad but a different link. If you must advertise, affiliate products










recommended. Laziness breeds annoyance.  Sending a welcome email that is just standard, tells them they are missing out on something etc. etc. Your welcoming email should just be that. Sell on the later ones, interest your customers first. Ad swapping is easy and it is profitable, you just need to follow the correct procedures itemized in this eBook. Good luck!

Start ad-swapping now! You now know about the benefits of ad swapping and what it can do for you – generate traffic, build your list, forge JV partnership using the leverage of your growing list etc. All that’s left now is for you to get started. This really is a fantastic way to grow your list and connect with other likeminded people who want the same as you. The connections you make can lead to much more than increasing the size of your list – for example there are joint venture possibilities also as you get to know the ad swapping community.


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Ad Swapping And Traffic Generation I use these tactics personally to get traffic to my web sites and new subscribers to my email lists every day and a barely have to lift a finger – it’s as automated as it can be. Why don’t you get started right now? To your success, Andrew Machin P.S:

Check out the useful stuff on the next page below………


Register for updates and get free gifts. Simply send a blank email to




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Ad Swapping And Traffic Generation

What Google Never Told You About Making Money With AdSense. Discover how to double or triple your AdSense Income Overnight. Do you know the secrets to bigger AdSense checks? PLEASE CLICK HERE FOR MORE INFO

Build Your List Fast. Discover the Software. That Automates Your List Building. Opt-In Subscribers That Love You. PLEASE CLICK HERE FOR MORE INFO

Groupon does NOT want this information to get out. What you are about to read can change the way you think about Social Coupons! PLEASE CLICK HERE FOR MORE INFO


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Ad Swapping For List Building - ebooks looks at how to build your list and generate traffic to your web site by harnessing the power of ad swaps...

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