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Apple

Zianya RodrĂ­guez -English-


Introduction 1. Beginnings 2. Steve Wozniak 3. Steve Jobs 4. Logo 5. First steps of Apple 6. Apple II and Apple III 7. Stock-market 8. Tiring plane crash 9. Events in 1983 10. Macintosh 11. Resignations and dropouts 12. Apple in the Music World 13. iPhone 14. iPad 15. Bad news


Beginnings 路It founded in 1976 by Steve Wozniak & Steve Jobs.

路They met by a both friends. 路After speak about the idea of creating a domestic computer, both decided to make and sell it.

Glossary: -Founded -> Fundaron


Steve Wozniak ·Received a scientific reward with 13 years old. ·Attended an exhibition about computers on San Francisco.

·Started making the first Apple, but it wasn’t fully assembled.

Glossary: -Reward -> Premio -Fully assembled -> Completamente montado


Steve Jobs 路In 1972 he started a degree, and after six month, decided to leave the University. 路In 1974 he came back to California for work like a technician. 路Because of Wozniak, he started attending meetings. 路In that meeting he told him his intention of creating a domestic computer.


Logo ·The first logo whose a person under a apple-tree ·Wasn’t very imaginative. ·Finally the company launched with a bitten apple. ·The logo was that because of the king of microprocessor, Alan Turing. ·This logo first was colourful.

Glossary: -Logo -> Logotipo -Launched -> Lo lanzó


First Steps of Apple 路The company was installed in the garage of Jobs. 路First device, sold by $666,66. 路Only sold 175 unit because of the little money that the founders had. 路 The characteristics were limited.

Glossary: -Device -> Dispositivo -Founders -> Fundadores


Apple II and Apple III ·Apple II get into the market in 1979. ·Its has better memory and BASIC language.

·They saw that they had to change Apple with improvements as quickly as possible. ·In 1980 Apple III went on sale. ·Apple III corrected the problems of latest version, but they couldn’t sell all the copies. ·The last Apple was a failure Glossary: -Get into the market -> Entró en el mercado -Improvements -> Mejoras -Went on sale -> Salió a la venta -Failure -> Fracaso


Stock-market 路On 12th of December 1980, Apple gets into the stock-market. 路Only some employees had shares. 路Those employees became millionaires. 路The shares were sold for $22 the unit.

Glossary: -Stock-market -> Bolsa -Employees -> Empleados -Shares -> Acciones


Tiring Plane Crash 路In 1981 a plane crash left Wozniak seriously wounded. 路When he recovered he decided to leave the work 路Then he take pleasure from the money he had earned in the previous years.

Glossary: -Plane crash -> Accidente aereo -Wounded -> Herido - Leave the work -> Dejar el trabajo -Pleasure -> Disfrutar -Earned -> Gan贸


Events in 1983 路The launching offer of Lisa was in that year. 路Those it was the first domestic computer which used graphical interface and mouse. 路In spite of that, it sold poorly because of the prize.

Glossary: -Launching offer -> Oferta de lanzamiento -It sold poorly -> Se vendi贸 mal


Events in 1983 路Jobs began to court John Sculley, the president of Pepsi Cola to take part of Apple. 路He convinced him by a question. Do you want to sell sugar water all your life or do you want to change the world?


Macintosh 路Launched to the market in 1984. 路Initial sale forecasts, more than a half million. 路Month later, those sales declined because of different reasons.

Glossary: -Sale forecasts -> Previsiones de venta -Declined -> Disminuyeron


Resignations and dropouts ·In 1985 serious problems began when Jobs resign.

Glossary: -Resign -> Dimitir - Replaced -> Reemplazado - Recover -> Recuperar -Left the post -> Dejó el puesto

· In 1993 Sculley was forced to leave the company and he was replaced by Michel “Diesel” Spindler until 1996.

·Amelio Gil became CEO in Apple, and they still wanted to recover Steve Jobs. ·In 1997 Jobs became the president of Apple Company, and on that year, Amelio Gil left the post.


Apple Renaissance 路With the Steve Jobs return, Apple lived a spectacular renaissance because different things.

路Was able to get continuous benefits since the launch of the iMac. 路In 1999 with the sales of iMac the shares reached the highest levels of every year.

Glossary: -Spectacular renaissance -> Renacimiento espectacular -Benefits -> Beneficios -Reach -> Alcanzar


Apple in the Music World 路In October 2001, Apple surprised when it entered the music world. 路It entered with: -iTunes, a computer program created by Apple Computer. -iPod, the new reproducer of Apple.


iPhone ·In June 2007 Apple introduced the first iPhone. ·That starts a revolution on the mobile phone market. ·The device didn’t reach the market until one year later. ·One year later, Steve Jobs announced the new iPhone 3. ·On 2010 iPhone 4 was launched with a new design and better characteristics. ·Another year ago, the iPhone 5 was released to the market, but for first time, it wasn’t Steve Jobs who announced it.

Glossary: -Announced -> Anunció -Design -> Diseño -Released -> Lanzado


iPad ·On April 2010 Apple announced the “post PC era” with the launching of the tablet iPad. · ·The second iPad surprised Apple fans with the slim design. ·That device included two cameras, one on the front and another rear. ·In late 2012, the iPad mini went on sale.

Glossary: -Slim design -> Diseño delgado


Bad News ·On October 5, 2011 Apple announced that Steve Jobs had died at home in California.

·He died because of a cardiac stop caused by a metastatic tumour on his pancreas.

“All this marking the end of an era for Apple Inc.”


Apple Company