Nmims SRF Reflections oct 2012

Page 14

fab-ric

India

“ The first time I set foot in Fab was in 1981. I was 23 and was going home for my first visit, since moving to India with Ravi. Gifts for my family were obviously in order and my friends Libbie and Amitav told me that I would love Fab India. “It’s got an American sensibility,” Amitav said. “You can pull things off the racks yourself – you don’t have to point at stuff and hope the guy behind the counter knows what you mean.” Amitav was right. What a beautiful store! Full of the most wonderful fabrics. ”

These are the words of Radhika Singh whose book got published on Fab India on 27th March,2011 in Dehradun. It contains people’s shared stories about what the shop meant to them. Fab-India, is “an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India.”


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