Connect Patients and Caregivers
e·voke /əˈvōk/ Verb 1. 2.
Bring or recall to the conscious mind. Invoke (a spirit or deity)
Table of Content
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Background Story Product Concept Business and User Needs SWOT/MoSCoW Competition Demographic Persona Brand Persona User Journey Mental Models
11. 12. 13. 14. 15. 16. 17. 18. 19.
Information Architecture User Flow Sitemap Lo-Fi Wireframe Brand/ Logo Color Typography Hi-Fi Wireframe Hi-Fi Interactive Prototype
Dec 24, 2016 Guanghua Hospital, Shanghai
The number of Americans living with Alzheimer's is growing â€” and growing fast. An estimated 5.8 million Americans of all ages have Alzheimer's dementia.
Alzheimer Only three percent of senior citizens live in nursing homes. The 2010 US census found that 3.1 percent of seniors were nursing home residents. Rather than move to a nursing home or assisted living, many seniors choose in-home care support. More than 15 million Americans provide unpaid care for people with Alzheimerâ€™s or other dementias. About one in three caregivers (34 percent) is age 65 or older. Approximately one-quarter of dementia caregivers are "sandwich generation" caregivers â€” meaning that they care not only for an aging parent, but also for children under age 18.
Background As people age, remembering basic thingsâ€”appointments, names, dates, locationsâ€”becomes more challenging. We want to create a solution that empowers an aging population to keep track of the important things in their lives, to intervene and give their lives structure in an area where it previously was not needed. We believe this will help elderly people cope better with the uncertainty and fear that comes with memory loss.
On the other hand, Alzheimer's takes a devastating toll on caregivers. Compared with caregivers of people without dementia, twice as many caregivers of those with dementia indicate substantial emotional, financial and physical difficulties. We believe this will also help the caregivers alleviate their pressure and stay connected with the patients.
To accomplish this, we propose a digital product that reminds an individual of events, anniversaries, medication schedules, and appointments. These alerts can be managed by a caregiver, allowing them to assist from afar, therefore increasing independence while maintaining oversight.
Business & User Needs Goals & Objectives: 1. To help elderly people keep track of things, and recognize people in their lives 2. To design a product that is easy to use for people who struggle with digital products 3. To allow users to engage with the product in a variety of ways— through text, voice, and images. 4. To allow a user’s family/friends/support network to engage with the app and contribute entries to the user’s log of memories.
Business & User Needs Requirements: 1. Various means of input, including camera, text, voice recording and converting. 2. Two-way management of events and alerts, allowing for both the caregiver and care recipient to be in control. 3. Various means of remote assisting from family and community, including voice call and video call. 4. The interface needs to be elder-friendly. the interface can be operated by voice instructions.
SWOT Strength Internal
1. 2. 3. 4. 5.
Elderly-friendly interface Humanistic concerns Untapped demographic Connect patient with their family and friends Allow elderly people to live independently
Weakness 1. 2. 3.
Aging population provides a big market Alzheimer is currently ranked as the sixth leading cause of death in the U.S. Lack of collaborative apps in the market targeted toward bridging the generation gap
Need to educate the elderly to use digital products Lack of brand image Lack of budget
Threat 1. 2. 3.
Competitor such as Lifepod Lack of social recognition of this topic Ever-changing digital trends and the need to adapt/change/update
MoSCoW Must-haves 1. 2. 3. 4. 5.
Mobile app for both patient and caregiver ends Photo, voice, text input Two-way event management Voice dictation Elder-friendly interface > Large font and easy to click/target buttons
Should-haves 1. 2. 3. 4. 5. 6. 7.
Could-haves 1. 2. 3.
Facial/ item recognition technology Text-audio convert Web end input
The ability for medical professionals to add information Voice assistant Community support Voice/ video call Reminders and calendars Geolocation technology Legal issues & consent form Wonâ€™t-haves
Social media where people can share their thoughts Remote control
Competition Most countries have a rising life expectancy and aging populations. Though the trend emerged first in developed countries, it is now seen in virtually all developing countries, which makes it a hot topic. This topic opens up big opportunities for assisting the elderly with their daily lives, medical issues, and psychological issues. A lot of business entities have been aware of this and developed strategies and digital products to meet the needs of this market. Though they are all through different approaches, we found some direct competitors that we should study and stand out from.
Timeless (Not lunched yet) https://www.timeless.care/ It helps Alzheimerâ€™s patients to remember events, stay connected and engaged with friends and family, and to recognize people through artificial intelligencebased facial recognition technology. It has â€˜Updates, Today, Photos, Contacts, and Identityâ€™, but lack of two-way management for their daily events.
Lifepod https://lifepod.com/ The first proactive-voice Caregiver Service: Making those we care for happier, healthier and safer in their homes, and providing valuable data and increased peace of mind to their professional and family caregivers. LifePod follows a schedule set by a caregiver and uses words that can be personalized through its Online Portal.
Demographic Target Audience:
Elderly individuals concerned about the effects of memory loss family members of those individuals who may be on the lookout for a digital solution to these problems.
User Personas a. Elderly individual concerned about the effects of memory loss
Attitude: Skeptical about using technology, but willing to accept help Behavior: Rosemarie starts to get difficulties remember things in her daily life. She is trying to take notes and diaries for keeping track of things happened. Fear and Frustrations: She worries about conditions getting worse, and eventually losing memories about her family, friends and happy moments in life.
Name: Rosemarie Gender: Female Age: 78 Location: New York, NY Occupation: Retired, former teacher Family: Husband, 2 children, 4 grand children Computing & Web Experience: Comfortable, but basic
Needs and Goals: She wants to have a tool that can remind her of whatâ€™s going on in her day to day life, how to get to important places, and what information to ask medical professionals. How the product used: Rosemarie uses the alerts and events functions to manage her day-to-day schedule, collaborating with her caregiver when necessary.
User Personas a. Adult helping an elderly friend/family member with memory loss
Attitude: Wants to assist a family member with memory problems and thinks a digital product may be the answer Behavior: Steven is usually busy with job and he can not always stay along with his mother who has a memory problem. Fear and Frustrations: He worries about his motherâ€™s daily life. Without any assist, his mother may be frustrated when coping with memory loss. At worst, she may be in danger of getting lost or missing her appointments.
Name: Steven Gender: Male Age: 43 Location: New York, NY Occupation: Physician Family: Married, 2 kids Computing & Web Experience: Moderate - Advanced
Needs and Goals: He needs a tool to better communicate and help his mother, to keep connected with family. How the product used: Steven uses this app to manage his motherâ€™s appointments, helping her to get to the doctor on time without micromanaging her, and communicating with her doctor without being at her appointments in person.
The Caregiver â€œbe good to people for no reasonâ€? Caregiver brand persona aims to make people feel secure or nurtured and is focused on generosity and compassion. It gives entirely of themselves to make sure others are taken care of. Desire To care, protect and nurture
Goal To help others
Strategy Do things for others
Motto Treat others the way you want to be treated
Fear Neglect, instability and ingratitude
Achilles Heel Martyrdom and being exploited
User Journey & User Flow
Steven’s Core User Journey: ● Create event for Rosemarie ● Add time of appointment and address ● In the “Notes” field, Steven adds any relevant directions that Rosemarie may need that are not covered by GPS directions
Confirm and create the event
Get arrival notification
Add time and address
Create daily reminders
Get status updates
Add questions in “notes”
Schedule a new appointment
● In the “Special Notes” field, Steven lists questions that he wants Rosemarie to ask the doctor.
● A few hours later, Steven gets a notification that Rosemarie made it ●
safely to her appointment 30 minutes later, Steven gets a notification that Rosemarie’s doctor has added a “Special Note” to Rosemarie’s appointment reminder, which includes relevant test results, explanations of health conditions, changes in medication, etc. Steven uses this new medication information to add a daily reminder for Rosemarie to take this new medication Steven adds a new event to Rosemarie’s calendar with her follow-up appointment
User Journey & User Flow
Rosemarie’s Core User Journey:
Get notification in advance
Arrive at the appointment
Check the event details
Follow the question “notes”
Get notification on the day
Get follow-up notification
Follow the direction
● Rosemarie gets a notification that she has a new appointment to be aware of
● Rosemarie taps the notification, which brings her to the event page ● A few days later, on the day of the appointment, she gets another notification
● Rosemarie taps a link in the event to get directions to her ● ● ● ●
appointment When she arrives at her appointment location, Steven receives a notification that she arrived When she’s at the doctor, she brings up the app to keep track of what questions she needs to ask After her appointment is over, she receives a notification that she has a follow-up appointment in two weeks Rosemarie can call Steven directly from the app to discuss anything she’d like over the phone. She can also record a voice message for him or send him a text via the app.
Mental Model Caregiver Stevenâ€™s Mental Model:
Mental Model Patient Rosemarie’s Mental Model: Check appointment
Leave on time
Check medical history
Follow the direction
Take out the notes
See doctor profile/ rate
Get to the location
Get doctor’s feedback
Check location/ route
Let caregiver know
Ask about follow-up
Review event details
Travel follow direction
Visit the doctor
Add notes/ photos
In-app video/audio call
Lock caregiver’s notes
Voice/ text message
Add/ edit notes
Saved route/ location
Audio/ text notes
Information Architecture Me
Day/ Week/ Month
Add/ Edit Event
Add/ Edit Reminder
Help & Support
Search Contact Keyboard
Patient Ver. Sign up
Medical History Settings
Appointment Detail Info
Help & Support
Photos Tag Notes Add notes
Hi-Fi Interactive Prototype https://invis.io/46TELBAVWR8
A solution that empowers and aging population to keep track of the important things in their lives, to intervene and give their lives struct...