Page 1

SKY 路 Mood of City Whispers of the hearts came from the strangers in this city Pengfei Zhang Media in Public (DMS8007) Jamie Allen 9th May, 2011


Table of Contents Rationale ......................................................................................................................... 1 User Need Analysis .......................................................................................................... 2 Personas ....................................................................................................................... 2 Idea Development ........................................................................................................ 3 SKY Mood of City 1............................................................................................................................ 3 SKY Mood of City 2............................................................................................................................ 4 SKY Mood of City 3............................................................................................................................ 5

Methods......................................................................................................................... 11 System Design ............................................................................................................ 11 Device ........................................................................................................................ 12 Graphical User Interface ............................................................................................. 13 Feasibility ...................................................................................................................... 16 Budget ........................................................................................................................... 17

SKY 路 Mood of City

ii


Pengfei Zhang Media in Public (DMS8007) Jamie Allen 9th May, 2011

Rationale Every day, there a lots of moments people suddenly feel lonely, this kind of loneliness is quite slight, lots of this feeling would quickly disappeared in a few minutes, at the same time, if we always ignore these short moments, the loneliness may eventually affect us. For example, this is 10:00 am, I just finished the works on hand, the next task hasn’t started and it’s far from lunch break. I suddenly feel quite lonely, I start to check who is online through Facebook and found some of my friends are also sitting in front of computer, so I feels quite better. The feeling of “the people similar to me is exist in somewhere now” is quite important and enough. If we could treat communication with some stages, the last one would be some most private minds and the first one would be the simple “contact calls”. Contact calls are a common feature of social animals from birds to bison and, apparently, even humans, for example, a bird makes contact calls when it is trying to establish the location of other members of its flock. This kind of singing is quite like the sentence “I’m here!” As for human, it need not carry much information, but these short words should accompanied with strong emotion and easily arouse the same feeling of other people. As a result, we could make sure we are not far away in heart from the city our flock is locating – Newcastle. This idea aims to help people combat social isolation and loneliness through telling them there are some people have the similar feeling with them living in this city in each moment people feels slightly lonely. To defeat the loneliness suddenly happens and only last few minutes, the interface of the system should be just 1 or 2 layers, the feedback of the city should be quite short and emotional which helps people to produce the mind that “same feeling, same time and same city” in a short time. Meanwhile, this idea mainly focus on using the cluster of emotion to defeat the personal loneliness, so this kind of communication should be quite simple, as the birds’ “contact calls”, user send some feeling words, and then totally became a “receiver”, but not seems like a group chatting room.

SKY · Mood of City

1


User Need Analysis

Personas VV, female, 22 Role: Foreign Student

From: China

Computer/Mobile: Basic

Frequency of Use: High

VV is a freshman come to Newcastle Upon Tyne and also it’s the first time for her to leave home and arrive a unfamiliar place so far. Her new home is near the city center’s street. When she just finishes cleaning her room, she suddenly feels a little lonely, all the old friends are offline now – they should have been slept now. The old cellphone couldn’t be used and the new cellphone still has no people in the contact list. When night is falling, the lights in windows and the people walking on the street tell her there are lots of individuals enjoying their lives in Newcastle, family, friends, group, and community… It’s a great scene, but VV feels it’s quite hard to get involved in them. How could the new resident here get rid of the feeling of loneliness?

CC, male, 17 Role: Student

SKY · Mood of City

From: UK

2


Computer/Mobile: Basic

Frequency of Use: Medium

CC is an introverted boy and recently he falls in love with a girl secretly. As most of the teenagers, he begins to confused about love, life, dream and pain. “How painful it is…L” There are lots of moments he feels gloomy everyday. He believes: “No one else could understand this feeling.”

Idea Development SKY Mood of City 1

Write something special on the sky of Newcastle! The initial version came from the idea “if I could write something covering all the sky of Newcastle, would it affect the mind of me about this city?” Everyday, system automatically selects one of the users words and shares to every other people. Imagining the super massive “I love U!” spread over the individuals in this city, it must be quite interesting. SKY · Mood of City

3


But there are two disadvantage of this idea: 1. Lack the role of “others”. 2. For each participate, if the number of users are increasing sharply, he will have less opportunities to share his words with others

SKY Mood of City 2

“My friend, I wrote something here for you!” The second idea is quite similar to a “Sky message box”, user writes a message for his friend in somewhere (e.g. Leaze Park), when his friend is watching the sky of there through this app, the message would be seen on the sky. The scenario is: SKY · Mood of City

4


One day, Marry received a message from her boyfriend:“ Look at the sky over the city center!” She ran the app “Magic city”, used the camera of the phone to look at the sky, and found the big “I love you” made by the clouds floating on the sky, like this: But for this idea, there are also two disadvantages: 1. The project target is helping people to feel the mood of Newcastle to combat loneliness. The people who feel lonely may have difficulties to share messages with friends. 2. User would more care about the content of the message, but the feeling of this city would possibly be weakened.

SKY Mood of City 3 In the third version, to conquer the disadvantages, I made a survey to investigate the answer that which kind of information would people care about and the result is: Question: If you could write a short sentence in the sky and everyone living in Newcastle could see it, what will you write? What the color was it? Answer: 1. Hello world! (Several answer like this came from a programmer group…) 2. I wish XXX love me forever! (Pink) 3. I could defeat everything! (Golden) 4. I wish everyone seen this word could find their happiness. (Red, Big Smile) 5. Be humorous and relax, you could win~ (Red) 6. I love Newcastle! 7. Keep your head in the clouds. (Purple) 8. Keep calm and carry on. (Yellow) 9. Have a lovely day! J (Yellow) 10. I will be a star! (Orange) SKY · Mood of City

5


11. Stay positive J (Pink) 12. Peace! (White) 13. Olive! (White) 14. Love (Red) 15. Happy Mothers Day~ (Pink) 16. Love and Peace (Purple) 17. Love and Peace (Pink) 18. I wish it as sunny and warm today. (Yellow) 19. We are all under the same sky. (White) 20. The sky is beautiful every time. It doesn’t mattered is sunshine or rain. It’s something what I like. The Sky always makes me happy. I don’t think about my troubles, problems. When I am looking on the sky, I feel free and full relaxed.21. I’m leaving you (Depends on the light) When I change the color of fonts as the people’s wishes, I found it’s quite beautiful that when these short message with color and strong emotion are gathered as a whole.

SKY · Mood of City

6


And I made a Mood flow chart like this:

This flow chart illustrates the thinking process when people use mobile apps to get rid of loneliness and got the key question “Do you have the same feeling with me?” When most of the mobile apps facing this question, they may encounter the conditions below: 1. There are few friends online. There some reasons could lead this result, for example, the user came from the other country and maybe most of his friends are sleeping when he is online. For the people have difficulties to get friends, there is also few friends online. 2. Friends far away make you feel “I’m not belong here.” For the non-local people here, almost all of the social networks are not built in the city the user is living. This condition may raise the feeling “I’m not belong here.” 3. Friends don’t have the same feeling. It’s quite hard to find the friends have the same feeling with you when the number of friends is not large enough. 4. The feeling now you have is hard to describe reasonably. When we talk with friends, we always focus on some thing reasonably like “what are you doing” and “why you have this feeling”. People may spend more time to explain what really happened but this kind of thinking way may weaken the emotion information the user wants to transfer. Furthermore, actually most of the people don’t know why they are happy or feeling bad. SKY · Mood of City

7


Then the scenarios are wished to be: UU, male, 29 Role: Employee

From: UK

Computer/Mobile: Basic

Frequency of Use: Medium

UU has moved here in Newcastle for a long time, he likes this cozy city and almost walked each corner here, but office, home, office, home, every day’s regular life makes him have no chance to get in touch with individuals here other than workmate, staff in supermarket and roommates. Other guys are disappeared in him life and he feels more and more difficult to open up to other people. For him, is Newcastle a home or just a place he is living in? Are the places he likes also important to other people? He likes the sunshine in Leaze Park, what other people’s feeling of it? Is there any other people living here have the same feeling with him? VV, female, 22 Role: Foreign Student

From: China

Computer/Mobile: Basic

Frequency of Use: High

VV touched the icon “SKY Mood of City”. After few seconds, the app is ready. She selected the scan mode “Random Scan”, and then through the camera on her android cellphone, she found some words began to float up on the sky over the city that is already covered by warm light. “Ate too much candy :-P” “Love and Peace! ^_^” “Have a nice dream J” “Homesick…T_T” … Some words are floating on the city library, some near the Monuments and some are gathering around the Gate. Even some words are too small because they are far away, she knows there somebody saying something, and it’s enough.

SKY · Mood of City

8


“Ha, it’s Newcastle’s night, the people here also have the similar happiness, sorrow and also do mistake.” VV feels not nervous anymore. “Maybe I should take a walk.” She opens her door.

CC, male, 17 Role: Student

From: UK

Computer/Mobile: Basic

Frequency of Use: Medium

One day, CC is sweeping on the road and launches the app “SKY Mood of City”. He selects the “We are here” mode and “Don’t let anyone knows I’m here” (the message would be located in a random place), inputs “lonely in love…”, and looked at the sky through the camera. “Why lonely, love?” “Never fails to make me feel better whenever I’m feeling lonely. Love you girl :)))” “I was beginning to get a little concerned about my lonely love for beer” “Sweet lonely J” … “It seems lots of other guys have the same problem.” He looks around, “Maybe they also hided their location, but I know they are here. Anyway, I like this ‘Sweet lonely’.” Then touched this word to put it into “Favorite”.

UU, male, 29 Role: Employee

From: UK

Computer/Mobile: Basic

Frequency of Use: Medium

SKY · Mood of City

9


One day, when UU is working, he suddenly feels a little lonely. He launches the app “SKY Mood of City” and selected the scan mode “We are here” and “Don’t let anyone knows I’m here”, then few words “boring…L”. He holds the camera of the cellphone looking outside of the window, some messages appear on the sky. “Tired…L” “So tired... Need sleep a.s.a.p.” “I hate it when I hit somebody and end up hurting my hand . Fail !” … Also, there are some messages seems quite positive. “Keep your head in the clouds.” “Stay positive J” … UU get a slight smile, “Not that bad, fighting!” Once again, he looks outside. “Maybe I should have a drink few hours later.”

SKY · Mood of City

10


Methods

System Design

At the beginning, the user could select whether they want to just have a look at other people’s message (Mode: Scan) or input something and then wait the system to gather the message include the similar emotion information (Mode “We are here!”). Also, when people input their feeling, they could select the option “Don’t let anyone knows I’m here” to hide the location information of the user. If there lots of messages like “I want to go home!” floating over the school, I think the teachers would be quite angry. The following flow chart is trying to illustrate how could the cellphone detect the location of the sky.

SKY · Mood of City

11


Furthermore, after user takes pictures, the photo would include location information and the messages in the photo. When user stored it in computer or electronic album with network, the message could be updated automatically and changed time by time.

Device There are three points to be considered when we select the platform: 1. Technical Requirement 2. Population of user 3. Cost of Development For the first point, we need the cellphone has some special censors and it should be a smart phone. Then the blackberry, iPhone, Android and Windows phone, these four popular platforms should be considered. But for the population of user, there is no doubt that the Android and iPhone have the biggest user population. At the same time, “A research for digital banking provider Intelligent Environments in UK has reached publication today revealing that Android has eventually overtaken Apple’s iPhone to become the most preferred smartphone in the United Kingdom. According to the report, Google’s Android is the preferred smartphone of over 4 million British residents aged 18 years old and above, covering younger to older consumers who are mostly workers and

SKY · Mood of City

12


professionals.” (Rhoda Abad) Then for the last point – cost of development, android also is the preferred choice. As a result, I choose the android cellphone as the platform the application runs on.

Graphical User Interface

Icon

SKY · Mood of City

13


Logo

Mode

Text field Input

Color Option

SKY 路 Mood of City

14


View

Offline

SKY 路 Mood of City

Menu

Favorites

15


Feasibility •

Offline promotion – Poster (Local Events) – Bus Advertising

Considering appealing the attention of our target user, the people feeling lonely may mostly sensitive when he found others are not alone. Furthermore, this program is closely related to the local individual’s life, so the poster in the local events is the first choice of this project. Then for the people whose loneliness were aroused because they are not familiar this city, they would always choose bus as the main transport tools, so the bus advertising is also necessary. •

Online promotion – Facebook – Foursquare – Flickr

SKY · Mood of City

16


Budget Program  development   People  works  for  one  months  

£3,000   Program  distribution  

People  works  for  one  months  

£3,000   Online  Promotion  

Website  

£400  

Other  

£500   Offline  Promotion  

Poster  

£100  

Bus  Advertising  (10  buses  for  a  months)     Total  

£4,000    

£11,000  

In the future, there would also be some income come from three ways. 1. Donation Because the user’s population is quite important to this application and its aim is helping people, it’s better to let people get it free. 2. Advertising There could be some advertisements in this application. 3. Selling some information has nothing to do with privacy There would be some company interested in which color is the most popular one in this city and the population of the people feeling negative to helping them to decide how their products should affect customers emotion.

SKY · Mood of City

17


SKY 路 Mood of City

18


SKY Modd of City  

This is an mobile app design when I'm a MRes student

Advertisement
Read more
Read more
Similar to
Popular now
Just for you